Gimbal
Organize the physical world to analyze visitation patterns and customer dwell times at points of interest to help identify audiences you want to be in front of.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Ad Group | Ad Group Id |
| Ad Group Name | Ad Id |
| Ad Name | Ad Size |
| Advertisement Group Name | Advertisement Id |
| Advertiser Id | Advertiser Name |
| CTR | Campaign Budget |
| Campaign End Date | Campaign Id |
| Campaign Impression Goal | Campaign Name |
| Campaign Start Date | Clicks |
| Clicks | Clicks |
| Date | Device Type |
| Impressions | Impressions |
| Impressions | Location Name |
| Market Id | Market Name |
| Seller Email | Seller Id |
| Seller Name | Total Dwell Time Minutes |
| Total Visits | Unique Visits |
| Uniqueness Key | Video 75% |
| Video Complete |
Data View Details: Campaigns
| Uniqueness Key | Advertiser Id |
| Advertiser Name | Market Id |
| Market Name | Seller Id |
| Seller Email | Seller Name |
| Campaign Id | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Campaign Impression Goal | Campaign Budget |
| Ad Id | Ad Name |
| Clicks | Impressions |
| Device Type | Ad Group |
| Ad Size | Video 25% |
| Video 50% | Video 75% |
| Video Complete | CTR |
| Date |
Data View Details: Locationses
| Uniqueness Key | Campaign Id |
| Campaign Name | Advertiser Id |
| Advertiser Name | Market Id |
| Market Name | Location |
| Impressions | Clicks |
| Advertisement Group Id | Advertisement Group Name |
| Location Name | Advertisement Id |
| Advertisement Name | Advertisement Preview Url |
| Date |
Data View Details: Visits
| Uniqueness Key | Advertiser Id |
| Advertiser Name | Market Id |
| Market Name | Seller Id |
| Seller Email | Seller Name |
| Campaign Id | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Campaign Impression Goal | Campaign Budget |
| Ad Group Id | Ad Group Name |
| Ad Id | Ad Name |
| Clicks | Impressions |
| Total Dwell Time Minutes | Total Visits |
| Unique Visits | Date |
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