Freewheel

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Client Name	Client Net Cost
Custom Market Name	Date
Daypart Code	Demo
Flight End Date	Flight Start Date
Isci	Media Type
Net Cost	Net Purchased Cpm
Net Purchased Cpp	Purchased Imps
Purchased Rtg Grps	Purchased Spot Count
Spot Length	Station Name
Uniqueness Key

Data View Details: Campaigns

Uniqueness Key	Client Name
Demo	Media Type
Custom Market Name	Station Name
Isci	Flight Start Date
Flight End Date	Daypart Code
Spot Length	Client Net Cost
Net Cost	Purchased Spot Count
Net Purchased Cpm	Net Purchased Cpp
Purchased Imps	Purchased Rtg Grps
Date