Facebook Insights

Facebook Insights

Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Age Group Android App ID
Android Deep Link Android Destination Type
Android Package Name Android URL
Angry Attachment Description
Attachment Media Height Attachment Media Source
Attachment Media Type Attachment Media Width
Attachment Target ID Attachment Target URL
Attachment Target Unshimmed URL Attachment Title
Attachment Type Attachment URL
Attachment Unshimmed URL Author ID
Author Name Autoplayed Page Video Views
Autoplayed Videos Average Seconds Viewed
CTA Button Clicks CTA Button Unique Click
CTA ID CTA Intl Number
CTA Type City
Clicked Videos Clicked to Play Page Video Views
Client Comment ID
Comments Country
Created Time Creation Time
Date Description
Email Address Embed HTML
Embeddable Fans Reached
Females Haha
Impressions Impressions to Fans
Impressions to Non-Fans Instagram Eligibility
Iphone App ID Iphone Deep Link
Iphone Destination Type Iphone URL
Is Instagram Eligible Language
Length Lifetime Page Likes
Like Source Likes
Likes, comments and shares Link Clicks
Love Males
Manage in Facebook Message
Minutes Viewed Negative Feedback From Users
Non-Fans Reached Organic Impressions
Organic Impressions of your posts Organic Page Video Views
Organic View Time Organic Views
Other Clicks Page
Page ID Page Likes
Page Video Complete Autoplayed Views Page Video Complete Repeat Views
Page Video Complete Unique Views Page Video Complete Views
Page Video Complete Views Click to Play Page Video Organic Complete Views
Page Video Paid Complete Views Page Video Views
Pageviews Paid Impressions
Paid Impressions of your posts Paid Page Video Views
Paid Views People Reached
People Talking About This Photo View
Positive Feedback From Users Post Complete Unique Views
Post Content Post Content (Internal)
Post ID Post Preview
Post Video Average Time Watched Post Video Complete Organic Views
Post Video Complete Paid Unique Views Post Video Complete Paid Views
Post Video Complete Unique Views Post Video Complete Views
Post Video Complete Views Clicked to Play Post Video Views
Publication Date Reach
Reach - Organic Reach - Paid
Reach Last 28 Days Reach Last 7 Days
Reactions Care Reactions Like
Reactions Love Reactions, comments and shares
Recommendation Type Repeat Views
Response Time Review Text
Reviewer Sad
Seconds Viewed Shares
Source Status
Thumbnail Title
Total Total 10s Auto Played Views
Total 10s Clicked To Play Views Total 10s Organic Views
Total 10s Paid Views Total 10s Sound On Views
Total 10s Unique Views Total 10s Views
Total Angry Total Autoplayed Views
Total Cares Total Clicked To Play Views
Total Clicks Total Comments
Total Complete Auto Played Views Total Complete Clicked To Play Views
Total Complete Organic Unique Views Total Complete Organic Views
Total Complete Paid Unique Views Total Complete Paid Views
Total Complete Unique Views Total Complete Views
Total Fan Impressions Total Fan Paid Impressions
Total Fan Paid Unique Impressions Total Fan Unique Impressions
Total Haha Total Impressions
Total Impressions of your posts Total Likes
Total Love Total Organic Impressions
Total Organic Time Views Total Organic Unique Impressions
Total Organic Views Total Paid Impressions
Total Paid Time Views Total Paid Unique Impressions
Total Paid Views Total Posts
Total Reach Total Reactions
Total Sad Total Shares
Total Sound On Views Total Unique Organic Views
Total Unique Paid Views Total Unique Views
Total Views Total Viral Impressions
Total Viral Unique Impressions Total Wow
Type Undefined Gender
Unique Organic Views Unique Paid Views
Unique Viewers Unique Viral Impressions
Universal Video Id Unlikes
Updated Time Video ID
Video Length Video Play
Video Views with Sound On Viral Impressions
Viral Impressions of your posts Web Destination Type
Web URL Wow

Android App ID Android Deep Link
Android Destination Type Android Package Name
Android URL CTA ID
CTA Intl Number CTA Type
Client Created Time
Date Description
Email Address Iphone App ID
Iphone Deep Link Iphone Destination Type
Iphone URL Page
Page ID Status
Updated Time Web Destination Type
Web URL

Author ID Author Name
Comment ID Created Time
Date Message
Page Post Content
Post ID Publication Date
Type

Age Group Date
Females Males
Page Total
Undefined Gender

City Date
Lifetime Page Likes Page

Country Date
Lifetime Page Likes Page

Date Language
Lifetime Page Likes Page

Date Like Source
Page Page Likes

Autoplayed Page Video Views CTA Button Clicks
CTA Button Unique Click Clicked to Play Page Video Views
Date Description
Likes Manage in Facebook
Negative Feedback From Users Organic Impressions
Organic Impressions of your posts Organic Page Video Views
Page Page ID
Page Video Complete Autoplayed Views Page Video Complete Repeat Views
Page Video Complete Unique Views Page Video Complete Views
Page Video Complete Views Click to Play Page Video Organic Complete Views
Page Video Paid Complete Views Page Video Views
Pageviews Paid Impressions
Paid Impressions of your posts Paid Page Video Views
People Talking About This Positive Feedback From Users
Post Complete Unique Views Post Video Complete Organic Views
Post Video Complete Paid Views Post Video Complete Views
Post Video Complete Views Clicked to Play Reach Last 28 Days
Reach Last 7 Days Repeat Views
Response Time Total Angry
Total Cares Total Comments
Total Haha Total Impressions
Total Impressions of your posts Total Likes
Total Love Total Posts
Total Reach Total Sad
Total Shares Total Wow
Unlikes Viral Impressions
Viral Impressions of your posts

Angry Attachment Description
Attachment Media Height Attachment Media Source
Attachment Media Type Attachment Media Width
Attachment Target ID Attachment Target URL
Attachment Target Unshimmed URL Attachment Title
Attachment Type Attachment URL
Attachment Unshimmed URL Autoplayed Videos
Clicked Videos Comments
Date Fans Reached
Haha Impressions
Impressions to Fans Impressions to Non-Fans
Instagram Eligibility Likes
Likes, comments and shares Link Clicks
Love Minutes Viewed
Non-Fans Reached Organic Impressions
Organic View Time Organic Views
Other Clicks Page
Paid Impressions Paid Views
People Reached Photo View
Post Content Post Content (Internal)
Post ID Post Preview
Post Video Average Time Watched Post Video Complete Organic Views
Post Video Complete Paid Unique Views Post Video Complete Paid Views
Post Video Complete Unique Views Post Video Views
Publication Date Reach - Organic
Reach - Paid Reactions Care
Reactions Like Reactions Love
Reactions, comments and shares Sad
Shares Thumbnail
Total Clicks Total Reach
Total Reactions Unique Organic Views
Unique Paid Views Unique Viewers
Unique Viral Impressions Video Length
Video Play Video Views with Sound On
Viral Impressions Wow

Creation Time Date
Page Recommendation Type
Review Text Reviewer

Average Seconds Viewed Created Time
Date Description
Embed HTML Embeddable
Is Instagram Eligible Length
Page Reach
Seconds Viewed Source
Status Title
Total 10s Auto Played Views Total 10s Clicked To Play Views
Total 10s Organic Views Total 10s Paid Views
Total 10s Sound On Views Total 10s Unique Views
Total 10s Views Total Autoplayed Views
Total Clicked To Play Views Total Complete Auto Played Views
Total Complete Clicked To Play Views Total Complete Organic Unique Views
Total Complete Organic Views Total Complete Paid Unique Views
Total Complete Paid Views Total Complete Unique Views
Total Complete Views Total Fan Impressions
Total Fan Paid Impressions Total Fan Paid Unique Impressions
Total Fan Unique Impressions Total Impressions
Total Organic Impressions Total Organic Time Views
Total Organic Unique Impressions Total Organic Views
Total Paid Impressions Total Paid Time Views
Total Paid Unique Impressions Total Paid Views
Total Sound On Views Total Unique Organic Views
Total Unique Paid Views Total Unique Views
Total Views Total Viral Impressions
Total Viral Unique Impressions Universal Video Id
Video ID

About Ad Breaks in milliseconds
Address Admin Creator Category
Admin Creator ID Admin Creator Link
Admin Creator Name Admin Creator Namespace
Affiliation Allow Video Privacy
Allowed Advertising Objects Artists we Like
Attachments Target Attachments Type
Attachments URL Audience Targeting
Backdated Date Backdated Date & Time
Backdated Time Band Bio
Band Booking Agent Band Influences
Band Interests Band Members
Band Press Contact Band Record Label
Band hometown Birthday
Boosted Post Ineligible Reason Boosted Post Status
Call to Action Can Comment?
Can Hide? Can Like?
Can Post? Can Remove?
Category List Checkins
Child Attachments Comment Can Reply Privately?
Comment Created Date Comment Created Date & Time
Comment Created Time Comment Creator ID
Comment Creator Name Comment Message
Comment Message Tags Comments
Comments Mirroring Domain Company Founded
Company Overview Connected Instagram Account
Contact Address Coordinates
Cover Page Source Creator ID
Culinary Team Current Location
Current Promotion Date
Delivery and Pickup Option Info Deny Video Privacy
Description Description HTML
Description Tags Differently Open Offerings
Dress Code Email Addresses
Engaged Users Engagement Details
Event Event Attending Count
Event Canceled? Event Category
Event Declined Count Event Description
Event Discount Code Enabled? Event End Time
Event Guest List Enabled? Event ID
Event Interested Count Event May be Count
Event Name Event No Reply Count
Event Online? Event Owner
Event Parent Group Event Place
Event Scheduled Publish Time Event Start Time
Event Ticket URI Event Time
Event Timezone Event Type
Event Updated Time Expanded Height
Expanded Width Featured Video
Film Awards Film Directed By
Film Genre Film Plot
Film Producer Film Release Date
Film Screenplay Film Starring
Film Studio Followers Count
Full Picture Gender
General Info General Manager
Global Brand Root ID Gobal Brand Page Name
Has Added App? Has Rating?
Has Review? Has Transitioned to New Page Experience?
Has Whatsapp Business Number? Has Whatsapp Number?
Height Icon
Impressum Instagram Business Account
Is Always Open? Is Chain?
Is Community Page? Is Cross Post Eligible?
Is Cross Post Video? Is Eligible for Branded Content?
Is Event Draft? Is Messanger Platform Bot?
Is Messenger Bot with Get Started Enabled? Is Owned?
Is Page Owned Event? Is Permanently Closed?
Is Published? Is Unclaimed?
Is Video Eligible in Instagram? Is Video Embeddable?
Is Video Episode? Is Webhook Subscribed?
LeadGen Ads TOS Acceptance Time LeadGen Ads TOS Accepted By
LeadGen Ads TOS Accepted? Like Churn Rate
Like Count Likes
Link Clicks Link to Post
Location Location City ID
Location Country Location Ignore Warnings?
Location Latitude Location Longitude
Location Main Page ID Location Page ID
Location Permanently Closed? Location Place Topics
Location State Location Store Number
Location Street Location Vanity URL
Location Zip Location is Franchise?
Media Object Media Type
Members Merchant Review Status
Message Response Time Messaging Blocked Conversations Unique
Messaging New Conversations Unique Messaging Reported Conversations Unique
Messaging Total Connection Count Messengar Ads Ice Breakers
Messengar Ads Quick Replies Messengar Ads Quick Reply Type
Messengar Ads Welcome Message Mission
Multi-Share End Card Multi-Share Optimized
Multi-link Share Description Name with Location Descriptor
Net Like Growth Rate Net Likes
New Like Count New Page Likes
New Page Likes (Unique) Newsfeed Targeting
Offer Eligibility Online Event Format
Online Event Third Party URL Open Hours
Other Clicks Overall Star Rating
Page Page Actions
Page Actions Unique Page CTA Clicks
Page CTA Clicks Unique Page CTA Clicks to Call Now Unique
Page CTA Clicks to Get Directions Unique Page CTA Clicks to Go to Website Unique
Page Category Page Check-in Enabled?
Page Content Clicks Page Content Clicks Unique
Page Fans Online Page Fans Online per Day
Page Fans by Country Page ID
Page Impressions Page Impressions Nonviral
Page Impressions Organic Page Impressions Paid
Page Impressions Viral Page Likes
Page Likes Unique Page Likes Unique (Non-Paid)
Page Likes Unique (Paid) Page Likes by Country
Page Name Page Negative Actions
Page Negative Actions Unique Page Place Check-Ins
Page Place Check-Ins Mobile Page Place Check-Ins Mobile Unique
Page Place Check-Ins Unique Page Post Anger Reactions
Page Post Engagements Page Post Haha Reactions
Page Post Impressions Page Post Impressions Nonviral
Page Post Impressions Organic Page Post Impressions Paid
Page Post Impressions Viral Page Post Like Reactions
Page Post Love Reactions Page Post Reach
Page Post Reach Nonviral Page Post Reach Organic
Page Post Reach Paid Page Post Reach Served
Page Post Reach Viral Page Post Sorry Reactions
Page Post Total Reactions Page Post Wow Reactions
Page Reach Page Reach Non-Viral %
Page Reach Nonviral Page Reach Organic
Page Reach Organic % Page Reach Paid
Page Reach Paid % Page Reach Viral
Page Reach Viral % Page Stories
Page Story Reach Page Tab Views by Logged in Users
Page Tab Views by Logged in Users Unique Page Tab Views by Logged out Users
Page Total Actions Page Total Reach
Page URL Page Unlikes
Page Unlikes Unique Page Unlikes from Deactivated Accounts
Page Unlikes from Deactivated Accounts Unique Page Unlikes from Other
Page Unlikes from Other Unique Page Unlikes from Page, Post, or News Feed
Page Unlikes from Page, Post, or News Feed Unique Page Unlikes from Search
Page Unlikes from Search Unique Page Unlikes from Suspicious Account Activity
Page Unlikes from Suspicious Account Activity Unique Page Video Ad Break Avg. CPM from Crossposted Videos
Page Video Ad Break Earnings from Crossposted Videos (estimate) Page Video Ad Break Impressions from Crossposted Videos
Page Video Complete 30s Repeat View Rate Page Video Complete 30s Repeat Views
Page Video Complete 30s View Rate Page Video Complete 30s View Rate Autoplayed
Page Video Complete 30s View Rate Click to Play Page Video Complete 30s View Rate Organic
Page Video Complete 30s View Rate Paid Page Video Complete 30s View Rate Unique
Page Video Complete 30s Views Click to Play Page Video Complete 30s Views Organic
Page Video Complete 30s Views Paid Page Video Complete 30s Views Unique
Page Video Completes 30s Views