Facebook Ads

Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.

Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.
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TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Action Breakdown
  • Action Breakdown by Carousel
  • Action Breakdown by Platform
  • Ad Details
  • Ad Sets
  • Ads
  • Ads Action Breakdown
  • Campaigns
  • Creatives
  • Custom Conversions
  • DMA Info
  • Device
  • Dynamic Creatives Call to Action Details
  • Dynamic Creatives Description Details
  • Dynamic Creatives Headline Details
  • Dynamic Creatives Image Details
  • Dynamic Creatives Text
  • Dynamic Creatives Website URL Details
  • Gender & Ages
  • Leads
  • Placements
  • Platforms
  • Product
  • Regions

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set End Date
  • Ad Set ID
  • Ad Set Start Date
  • Ad Status
  • Address
  • Age
  • Age Range
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Attribution Setting
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Blocked Messaging Conversations
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Call To Action Type
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Card Name
  • Check-ins
  • Check-ins Conversion Value
  • Cities
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Conversion Rate Ranking
  • Conversion Type
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Store Visit
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Count
  • Countries
  • Country
  • Created Date
  • Created Time
  • Credit Spends
  • Credit Spends Conversion Value
  • Currency
  • Custom Conversions
  • DMA
  • Daily Budget
  • Date
  • Description
  • Desktop App Installs
  • Desktop App Uses
  • Device Platform
  • Effective Object Story ID
  • Email
  • End Date
  • Engagement Rate Ranking
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift MTD
  • Estimated Ad Recall Lift Rate
  • Estimated Ad Recall Lift Rate MTD
  • Event Responses
  • Event Responses Conversion Value
  • First & Last Name
  • First Name
  • Full Name
  • Game Plays
  • Game Plays Conversion Value
  • Gender
  • Gift Sale
  • Gift Sale Conversion Value
  • Headline
  • ID
  • Impression Device
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Last Name
  • Lead ID
  • Leads (Form) Conversion Value
  • Lifetime Budget
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • Link Text
  • MMobile App Tutorials Completed
  • Messaging Conversations Started
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Applications Submitted
  • Mobile App Appointments Scheduled
  • Mobile App Checkouts Initiated
  • Mobile App Contacts
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Donations
  • Mobile App Installs
  • Mobile App Installs Click Attribution
  • Mobile App Installs Conversion Value
  • Mobile App Installs View Attribution
  • Mobile App Location Searches
  • Mobile App Products Customized
  • Mobile App Purchase Installs Click Attribution
  • Mobile App Purchase Installs View Attribution
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Mobile App Subscriptions
  • Mobile App Trials Started
  • Name
  • New Messaging Conversations
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Applications Submitted
  • Offline Appointments Scheduled
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Contacts
  • Offline Donations
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Location Searches
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Products Customized
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • Offline Subscriptions
  • Offline Trials Started
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Phone Number
  • Photo Views
  • Photo Views Conversion Value
  • Platform
  • Platform Position
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Saves
  • Post Shares
  • Post Shares Conversion Value
  • Product
  • Product ID
  • Publisher Platform
  • Quality Ranking
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach Lifetime
  • Reach MTD
  • Region
  • Relationship
  • Social Spend
  • Spend
  • Start Date
  • Status
  • Store Visits
  • Suggested Bid (Deprecated)
  • Text
  • Thumbnail URL
  • Total
  • Total Ad Reach
  • Total Applications Submitted
  • Total Appointments Scheduled
  • Total Contacts
  • Total Custom Conversions
  • Total Donations
  • Total Location Searches
  • Total Products Customized
  • Total Purchases
  • Total Purchases Conversion Value
  • Total Subscriptions
  • Total Trials Started
  • Type
  • URL Parameters
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Updated Date
  • Users Targeted
  • Value
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Add of Payment Info Click Attribution
  • Website Add of Payment Info View Attribution
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Applications Submitted
  • Website Appointments Scheduled
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Contacts
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Donations
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Location Searches
  • Website Products Customized
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value
  • Website Subscriptions
  • Website Trials Started
  • Website URL

Data View Details: Action Breakdown

  • Ad Set
  • Ad Set ID
  • Campaign
  • Campaign ID
  • Count
  • Date

Data View Details: Action Breakdown by Carousel

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Buying Type
  • Campaign
  • Campaign ID
  • Card Name
  • Count
  • Date
  • Description
  • Platform
  • Status

Data View Details: Action Breakdown by Platform

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Buying Type
  • Campaign
  • Campaign ID
  • Conversion Type
  • Count
  • Date
  • Description
  • Platform
  • Status

Data View Details: Ad Details

  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Age Range
  • Campaign
  • Campaign ID
  • Cities
  • Countries
  • Date
  • Gender
  • Relationship

Data View Details: Ad Sets

  • Account
  • Account ID
  • Ad Set
  • Ad Set ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Attribution Setting
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Daily Budget
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • End Date
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift MTD
  • Estimated Ad Recall Lift Rate
  • Estimated Ad Recall Lift Rate MTD
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Lifetime Budget
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Social Spend
  • Spend
  • Start Date
  • Total Ad Reach
  • Total Custom Conversions
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Users Targeted
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Ads

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set End Date
  • Ad Set ID
  • Ad Set Start Date
  • Age Range
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Blocked Messaging Conversations
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Cities
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Conversion Rate Ranking
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Store Visit
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Countries
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Engagement Rate Ranking
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift MTD
  • Estimated Ad Recall Lift Rate
  • Estimated Ad Recall Lift Rate MTD
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gender
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Messaging Conversations Started
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Applications Submitted
  • Mobile App Appointments Scheduled
  • Mobile App Checkouts Initiated
  • Mobile App Contacts
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Donations
  • Mobile App Installs
  • Mobile App Installs Click Attribution
  • Mobile App Installs Conversion Value
  • Mobile App Installs View Attribution
  • Mobile App Location Searches
  • Mobile App Products Customized
  • Mobile App Purchase Installs Click Attribution
  • Mobile App Purchase Installs View Attribution
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Mobile App Subscriptions
  • Mobile App Trials Started
  • New Messaging Conversations
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Applications Submitted
  • Offline Appointments Scheduled
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Contacts
  • Offline Donations
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Location Searches
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Products Customized
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • Offline Subscriptions
  • Offline Trials Started
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Saves
  • Post Shares
  • Post Shares Conversion Value
  • Quality Ranking
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Relationship
  • Social Spend
  • Spend
  • Store Visits
  • Suggested Bid (Deprecated)
  • Total Ad Reach
  • Total Applications Submitted
  • Total Appointments Scheduled
  • Total Contacts
  • Total Custom Conversions
  • Total Donations
  • Total Location Searches
  • Total Products Customized
  • Total Purchases
  • Total Purchases Conversion Value
  • Total Subscriptions
  • Total Trials Started
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Users Targeted
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Add of Payment Info Click Attribution
  • Website Add of Payment Info View Attribution
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Applications Submitted
  • Website Appointments Scheduled
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Contacts
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Donations
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Location Searches
  • Website Products Customized
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value
  • Website Subscriptions
  • Website Trials Started

Data View Details: Ads Action Breakdown

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Buying Type
  • Campaign
  • Campaign ID
  • Count
  • Date
  • Status

Data View Details: Campaigns

  • Account
  • Account ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Created Date
  • Credit Spends
  • Credit Spends Conversion Value
  • Currency
  • Daily Budget
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • End Date
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift MTD
  • Estimated Ad Recall Lift Rate
  • Estimated Ad Recall Lift Rate MTD
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Lifetime Budget
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach Lifetime
  • Reach MTD
  • Social Spend
  • Spend
  • Start Date
  • Total Ad Reach
  • Total Custom Conversions
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Updated Date
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Creatives

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Buying Type
  • Call To Action Type
  • Campaign
  • Campaign ID
  • Date
  • Effective Object Story ID
  • Headline
  • Link Text
  • Name
  • Status
  • Thumbnail URL
  • Type
  • URL Parameters

Data View Details: Custom Conversions

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Campaign
  • Campaign ID
  • Custom Conversions
  • Date
  • Total
  • Value

Data View Details: DMA Info

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Country
  • Credit Spends
  • Credit Spends Conversion Value
  • DMA
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Social Spend
  • Spend
  • Status
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Device

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Device Platform
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impression Device
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Platform
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Social Spend
  • Spend
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Dynamic Creatives Call to Action Details

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Name
  • Post Engagement
  • Spend
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value

Data View Details: Dynamic Creatives Description Details

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Post Engagement
  • Spend
  • Text
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value

Data View Details: Dynamic Creatives Headline Details

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Post Engagement
  • Spend
  • Text
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value

Data View Details: Dynamic Creatives Image Details

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Name
  • Post Engagement
  • Spend
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value

Data View Details: Dynamic Creatives Text

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Post Engagement
  • Spend
  • Text
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value

Data View Details: Dynamic Creatives Website URL Details

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Ad Status
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CTR
  • Campaign
  • Campaign ID
  • Clicks
  • Date
  • ID
  • Impressions
  • Landing Page Views
  • Link Clicks from Actions
  • Post Engagement
  • Spend
  • Total Ad Reach
  • Website Purchases
  • Website Purchases Conversion Value
  • Website URL

Data View Details: Gender & Ages

  • Account
  • Account ID
  • Ad Set
  • Ad Set ID
  • Age
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gender
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Social Spend
  • Spend
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Leads

  • Ad
  • Ad ID
  • Ad Set
  • Ad Set ID
  • Address
  • Campaign
  • Campaign ID
  • Created Time
  • Date
  • Email
  • First & Last Name
  • First Name
  • Full Name
  • Last Name
  • Lead ID
  • Phone Number

Data View Details: Placements

  • Account
  • Account ID
  • Ad
  • Ad ID
  • Ad Set
  • Ad Set End Date
  • Ad Set ID
  • Ad Set Start Date
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impression Device
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Platform Position
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Publisher Platform
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Social Spend
  • Spend
  • Status
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Platforms

  • Account
  • Account ID
  • Ad ID
  • Ad Set
  • Ad Set End Date
  • Ad Set ID
  • Ad Set Start Date
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Platform
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Social Spend
  • Spend
  • Status
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Product

  • Account
  • Account ID
  • Ad Set
  • Ad Set ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPA*
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Product
  • Product ID
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Social Spend
  • Spend
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video 3-Second Views
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Plays
  • Video Thruplay
  • Video Views Conversion Value
  • Video Views to 100%
  • Video Views to 25%
  • Video Views to 50%
  • Video Views to 75%
  • Video Views to 95%
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

Data View Details: Regions

  • Account
  • Account ID
  • Ad Set
  • Ad Set ID
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions
  • Attentive Impressions Conversion Value
  • Avg. Daily Ad Reach
  • Avg. Daily Frequency
  • Buying Type
  • CPC
  • CPC (Cost per Link Click)
  • CPM
  • CTR
  • CTR (Link Click-Through Rate)
  • Campaign
  • Campaign ID
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Check-ins
  • Check-ins Conversion Value
  • Clicks
  • Clicks to Play Video Conversion Value
  • Client CPC
  • Client CPC (Cost per Link Click)
  • Client CPM
  • Client Cost
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per Video 10s Watched
  • Client Cost per Website Conversion
  • Client Cost per Website Lead
  • Commerce Adds to Cart
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy
  • Commerce Messages to Buy Conversion Value
  • Commerce Product Views
  • Commerce Product Views Conversion Value
  • Commerce Purchases
  • Commerce Purchases Conversion Value
  • Cost per 1,000 People Reached
  • Cost per App Install
  • Cost per Desktop App Install
  • Cost per Inline Post Engagement
  • Cost per Link Clicks from Actions
  • Cost per Mobile App Install
  • Cost per Offline Lead
  • Cost per On-Facebook Leads
  • Cost per Purchase
  • Cost per Unique Click
  • Cost per Video 10s Watched Impressions
  • Cost per Website Leads
  • Country
  • Credit Spends
  • Credit Spends Conversion Value
  • Date
  • Desktop App Installs
  • Desktop App Uses
  • Est. Commerce Actions
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Est. Offline Actions
  • Est. Offline Actions Conversion Value
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • Event Responses
  • Event Responses Conversion Value
  • Game Plays
  • Game Plays Conversion Value
  • Gift Sale
  • Gift Sale Conversion Value
  • Impressions
  • Inline Post Engagement
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Landing Page Views
  • Leads (Form) Conversion Value
  • Link Clicks
  • Link Clicks Conversion Value from Actions
  • Link Clicks from Actions
  • MMobile App Tutorials Completed
  • Mobile App Achievements
  • Mobile App Achievements Unlocked
  • Mobile App Adds To Cart
  • Mobile App Adds of Payment Info
  • Mobile App Adds to Wishlist
  • Mobile App Checkouts Initiated
  • Mobile App Content Views
  • Mobile App Credits Spent
  • Mobile App Installs
  • Mobile App Installs Conversion Value
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Registrations Completed
  • Mobile App Searches
  • Mobile App Sessions
  • Newly Purchased Mobile Devices
  • Newly Purchased Mobile Devices Conversion Value
  • Offer Claims
  • Offer Claims Conversion Value
  • Offline Add To Cart
  • Offline Adds to Cart Conversion Value
  • Offline Checkout
  • Offline Checkouts Initiated Conversion Value
  • Offline Lead
  • Offline Leads Conversion Value
  • Offline Other Conversion
  • Offline Other Conversion Value
  • Offline Purchase
  • Offline Purchase Conversion Value
  • Offline Registration
  • Offline Registration Conversion Value
  • On-Facebook Leads
  • On-Facebook Purchases
  • On-Facebook Purchases Conversion Value
  • Other Mobile App Actions
  • Other Website Conversion Value (Facebook Pixel)
  • Other Website Conversions
  • Outbound Clicks
  • Page Likes
  • Page Likes Conversion Value
  • Page Mentions Conversion Value
  • Page Tab Views Conversion Value
  • Photo Views
  • Photo Views Conversion Value
  • Post Comments
  • Post Comments Conversion Value
  • Post Dwells
  • Post Dwells Conversion Value
  • Post Engagement
  • Post Full Views
  • Post Reactions
  • Post Reactions Conversion Value
  • Post Shares
  • Post Shares Conversion Value
  • Question Answers
  • Question Answers Conversion Value
  • Question Follows
  • Question Follows Conversion Value
  • ROAS (Return on Ad Spend)
  • Reach MTD
  • Region
  • Social Spend
  • Spend
  • Total Ad Reach
  • Total Purchases
  • Total Purchases Conversion Value
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Unique Clicks
  • Unique Link Clicks
  • Video Thruplay
  • Website Adds of Payment Info
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Cart
  • Website Adds to Cart Conversion Value
  • Website Adds to Wishlist
  • Website Adds to Wishlist Conversion Value
  • Website Checkouts Initiated
  • Website Checkouts Initiated Conversion Value
  • Website Content Views
  • Website Content Views Conversion Value
  • Website Key Page Views)
  • Website Leads
  • Website Leads Conversion Value
  • Website Purchases
  • Website Purchases - Click Attribution
  • Website Purchases - View Attribution
  • Website Purchases Conversion Value
  • Website Purchases Conversion Value - Click Attribution
  • Website Purchases Conversion Value - View Attribution
  • Website Registrations
  • Website Registrations Completed Conversion Value
  • Website Searches
  • Website Searches Conversion Value

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