Facebook Ads

Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Account ID
Account Spending Limit Action Type
Ad Ad Body
Ad ID Ad Set
Ad Set End Date Ad Set ID
Ad Set Start Date Ad Sets Lifetime Budget
Ad Status Address
Adds Payment Info Adds To Cart
Adds To Wishlist Age
Age Max Age Min
Age Range App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Attribution Setting
Avg. Daily Ad Reach Avg. Daily Frequency
Behaviors Billing Event
Blocked Messaging Conversations Buying Type
CIFP (Internal) CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Call To Action Type Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Card Name
Check-ins Check-ins Conversion Value
Checkouts Initiated Cities
Clicks Clicks to Play Video Conversion Value
Client Client CPA*
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
College Years Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Conversion Rate Ranking Conversion Rate Ranking MTD
Conversion Type Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Count
Countries Country
Created Date Created Time
Credit Spends Credit Spends Conversion Value
Currency Custom Audiences
Custom Conversion Custom Conversion ID
Custom Event Type Custom Pixel Event
Custom Pixel Event Value DMA
Daily Budget Date
Description Desktop App Installs
Desktop App Uses Desktop Preview
Desktop Preview URL Destination URL
Device Platform Dynamic Creative Body
Dynamic Creative Destination URL Education Level
Effective Object Story ID Effective Object Story URL
Email Employers
End Date Engagement Rate Ranking
Engagement Rate Ranking MTD Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Family Status First & Last Name
First Name Full Name
Game Plays Game Plays Conversion Value
Gender Gift Sale
Gift Sale Conversion Value Headline
Home Value ID
Image Impression Device
Impressions Income
Industries Initiates Checkout
Inline Post Engagement Interested In
Interests Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Landing Page Views
Last Name Lead ID
Leads Leads (Form) Conversion Value
Life Events Lifetime Budget
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Majors Messaging Conversations Started
Meta Add To Cart Meta Checkouts Initiated
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Applications Submitted
Mobile App Applications Submitted Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Mobile App Checkouts Initiated
Mobile App Contacts Mobile App Contacts Value
Mobile App Content Views Mobile App Credits Spent
Mobile App Donations Mobile App Donations Value
Mobile App Installs Mobile App Installs Click Attribution
Mobile App Installs Conversion Value Mobile App Installs View Attribution
Mobile App Location Searches Mobile App Location Searches Value
Mobile App Products Customized Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Mobile App Subscriptions Mobile App Subscriptions Value
Mobile App Trials Started Mobile App Trials Started Value
Mobile Preview Mobile Preview URL
Name New Messaging Conversations
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Applications Submitted
Offline Applications Submitted Value Offline Appointments Scheduled
Offline Appointments Scheduled Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Contacts
Offline Contacts Value Offline Donations
Offline Donations Value Offline Lead
Offline Leads Conversion Value Offline Location Searches
Offline Location Searches Value Offline Other Conversion
Offline Other Conversion Value Offline Products Customized
Offline Products Customized Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value Offline Subscriptions
Offline Subscriptions Value Offline Trials Started
Offline Trials Started Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks PUrl (Internal)
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Phone Number Photo Views
Photo Views Conversion Value Platform
Platform Position Positions
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Saves Post Shares
Post Shares Conversion Value Product
Product ID Publisher Platform
Purchases Purchases Conversion Value
Quality Ranking Quality Ranking MTD
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach Lifetime
Reach MTD Region
Relationship Relationship Status
Schools Searches
Social Spend Spend
Start Date Status
Story Ad Preview Story Ad Preview URL
Text Thumbnail URL
Total Total Ad Reach
Total Applications Submitted Total Applications Submitted Value
Total Appointments Scheduled Total Appointments Scheduled Value
Total Contacts Total Contacts Value
Total Custom Conversions Total Donations
Total Donations Value Total Location Searches
Total Location Searches Value Total Products Customized
Total Products Customized Value Total Purchases
Total Purchases Conversion Value Total Subscriptions
Total Subscriptions Value Total Trials Started
Total Trials Started Value Type
URL URL Parameters
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Updated Date User Ad Clusters
Users Targeted Value
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Add of Payment Info Click Attribution Website Add of Payment Info View Attribution
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Applications Submitted Website Applications Submitted Value
Website Appointments Scheduled Website Appointments Scheduled Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Contacts Website Contacts Value
Website Content Views Conversion Value Website Donations
Website Donations Value Website Key Page Views)
Website Leads Conversion Value Website Location Searches
Website Location Searches Value Website Products Customized
Website Products Customized Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value
Website Subscriptions Website Subscriptions Value
Website Trials Started Website Trials Started Value
Website URL

Account Account ID
Action Type Ad
Ad ID Ad Set
Ad Set ID Billing Event
Buying Type Campaign
Campaign ID Client
Conversion Type Count
Custom Event Type Date
Description Objective
Optimization Goal Platform
Status Value

Action Type Ad Set
Ad Set ID Billing Event
Campaign Campaign ID
Count Date
Objective Optimization Goal

Ad Ad ID
Ad Set Ad Set ID
Age Range Billing Event
Campaign Campaign ID
Cities Client
Countries Date
Desktop Preview Desktop Preview URL
Gender Mobile Preview
Mobile Preview URL Objective
Optimization Goal Relationship
Story Ad Preview Story Ad Preview URL

Account Account ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Attribution Setting Avg. Daily Ad Reach
Avg. Daily Frequency Billing Event
Buying Type CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Campaign Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Check-ins Check-ins Conversion Value
Clicks Clicks to Play Video Conversion Value
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Daily Budget Date
Desktop App Installs Desktop App Uses
End Date Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Lifetime Budget Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach MTD Searches
Social Spend Spend
Start Date Status
Total Ad Reach Total Custom Conversions
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Users Targeted Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad Body
Ad ID Ad Set
Ad Set End Date Ad Set ID
Ad Set Start Date Adds Payment Info
Adds To Cart Adds To Wishlist
Age Max Age Min
Age Range App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Avg. Daily Ad Reach
Avg. Daily Frequency Behaviors
Billing Event Blocked Messaging Conversations
Buying Type CIFP (Internal)
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Checkouts Initiated
Cities Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead College Years
Commerce Adds to Cart Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Commerce Messages to Buy Conversion Value
Commerce Product Views Commerce Product Views Conversion Value
Commerce Purchases Commerce Purchases Conversion Value
Completed Registration Conversion Rate Ranking
Conversion Rate Ranking MTD Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Countries
Credit Spends Credit Spends Conversion Value
Custom Audiences Custom Pixel Event
Custom Pixel Event Value Date
Desktop App Installs Desktop App Uses
Desktop Preview Desktop Preview URL
Destination URL Dynamic Creative Body
Dynamic Creative Destination URL Education Level
Employers Engagement Rate Ranking
Engagement Rate Ranking MTD Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Family Status Game Plays
Game Plays Conversion Value Gender
Gift Sale Gift Sale Conversion Value
Home Value Impressions
Income Industries
Inline Post Engagement Interested In
Interests Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Life Events
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Majors Messaging Conversations Started
Meta Add To Cart Meta Checkouts Initiated
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Applications Submitted
Mobile App Applications Submitted Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Mobile App Checkouts Initiated
Mobile App Contacts Mobile App Contacts Value
Mobile App Content Views Mobile App Credits Spent
Mobile App Donations Mobile App Donations Value
Mobile App Installs Mobile App Installs Click Attribution
Mobile App Installs Conversion Value Mobile App Installs View Attribution
Mobile App Location Searches Mobile App Location Searches Value
Mobile App Products Customized Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Mobile App Subscriptions Mobile App Subscriptions Value
Mobile App Trials Started Mobile App Trials Started Value
Mobile Preview Mobile Preview URL
New Messaging Conversations Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Applications Submitted Offline Applications Submitted Value
Offline Appointments Scheduled Offline Appointments Scheduled Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Contacts Offline Contacts Value
Offline Donations Offline Donations Value
Offline Lead Offline Leads Conversion Value
Offline Location Searches Offline Location Searches Value
Offline Other Conversion Offline Other Conversion Value
Offline Products Customized Offline Products Customized Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
Offline Subscriptions Offline Subscriptions Value
Offline Trials Started Offline Trials Started Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
PUrl (Internal) Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Positions
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Saves Post Shares
Post Shares Conversion Value Purchases
Quality Ranking Quality Ranking MTD
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach MTD
Relationship Status Schools
Searches Social Spend
Spend Status
Story Ad Preview Story Ad Preview URL
Thumbnail URL Total Ad Reach
Total Applications Submitted Total Applications Submitted Value
Total Appointments Scheduled Total Appointments Scheduled Value
Total Contacts Total Contacts Value
Total Custom Conversions Total Donations
Total Donations Value Total Location Searches
Total Location Searches Value Total Products Customized
Total Products Customized Value Total Purchases
Total Purchases Conversion Value Total Subscriptions
Total Subscriptions Value Total Trials Started
Total Trials Started Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks User Ad Clusters
Users Targeted Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Add of Payment Info Click Attribution
Website Add of Payment Info View Attribution Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Applications Submitted
Website Applications Submitted Value Website Appointments Scheduled
Website Appointments Scheduled Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Contacts
Website Contacts Value Website Content Views Conversion Value
Website Donations Website Donations Value
Website Key Page Views) Website Leads Conversion Value
Website Location Searches Website Location Searches Value
Website Products Customized Website Products Customized Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value Website Subscriptions
Website Subscriptions Value Website Trials Started
Website Trials Started Value

Account Account ID
Action Type Ad
Ad ID Ad Set
Ad Set ID Billing Event
Buying Type Campaign
Campaign ID Count
Date Objective
Optimization Goal Status

Account Account ID
Account Spending Limit Ad Sets Lifetime Budget
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Buying Type CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Campaign Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Check-ins Check-ins Conversion Value
Clicks Clicks to Play Video Conversion Value
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Created Date Credit Spends
Credit Spends Conversion Value Currency
Daily Budget Date
Desktop App Installs Desktop App Uses
End Date Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift MTD
Estimated Ad Recall Lift Rate Estimated Ad Recall Lift Rate MTD
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Lifetime Budget Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Post Comments
Post Comments Conversion Value Post Dwells
Post Dwells Conversion Value Post Engagement
Post Full Views Post Reactions
Post Reactions Conversion Value Post Shares
Post Shares Conversion Value Purchases
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach Lifetime
Reach MTD Searches
Social Spend Spend
Start Date Status
Total Ad Reach Total Custom Conversions
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Updated Date Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad Body
Ad ID Ad Set
Ad Set ID Ad Status
Billing Event Buying Type
Call To Action Type Campaign
Campaign ID Date
Destination URL Effective Object Story ID
Effective Object Story URL Headline
Landing Page Name
Objective Optimization Goal
Status Thumbnail URL
Type URL Parameters

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Billing Event Campaign
Campaign ID Client
Custom Conversion Custom Conversion ID
Date Objective
Optimization Goal Total
Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
Commerce Adds to Cart Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Commerce Messages to Buy Conversion Value
Commerce Product Views Commerce Product Views Conversion Value
Commerce Purchases Commerce Purchases Conversion Value
Completed Registration Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Country
Credit Spends Credit Spends Conversion Value
DMA Date
Desktop App Installs Desktop App Uses
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate Event Responses
Event Responses Conversion Value Game Plays
Game Plays Conversion Value Gift Sale
Gift Sale Conversion Value Impressions
Inline Post Engagement Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Searches Social Spend
Spend Status
Total Ad Reach Total Purchases
Total Purchases Conversion Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Device Platform
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate Event Responses
Event Responses Conversion Value Game Plays
Game Plays Conversion Value Gift Sale
Gift Sale Conversion Value Impression Device
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Checkouts Initiated
Mobile App Content Views Mobile App Credits Spent
Mobile App Installs Mobile App Installs Conversion Value
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Lead
Offline Leads Conversion Value Offline Other Conversion
Offline Other Conversion Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Platform
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Searches Social Spend
Spend Status
Total Ad Reach Total Purchases
Total Purchases Conversion Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Name Objective
On-Facebook Leads Optimization Goal
Post Engagement Purchases
Purchases Conversion Value Spend
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Image
Impressions Initiates Checkout
Landing Page Views Link Clicks
Link Clicks from Actions Name
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Total Ad Reach
URL

Account Account ID
Ad Ad ID
Ad Set Ad Set ID
Ad Status Adds To Cart
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CTR Campaign
Campaign ID Clicks
Cost per On-Facebook Leads Date
ID Impressions
Initiates Checkout Landing Page Views
Link Clicks Link Clicks from Actions
Objective On-Facebook Leads
Optimization Goal Post Engagement
Purchases Purchases Conversion Value
Spend Text
Total Ad Reach

Account Account ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
Age App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Avg. Daily Ad Reach
Avg. Daily Frequency Billing Event
Buying Type CPC
CPC (Cost per Link Click) CPM
CTR CTR (Link Click-Through Rate)
Campaign Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Check-ins Check-ins Conversion Value
Clicks Clicks to Play Video Conversion Value
Client Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gender Gift Sale
Gift Sale Conversion Value Impressions
Inline Post Engagement Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach MTD Searches
Social Spend Spend
Status Total Ad Reach
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

Ad Ad ID
Ad Set Ad Set ID
Address Billing Event
Campaign Campaign ID
Client Created Time
Date Email
First & Last Name First Name
Full Name Last Name
Lead ID Objective
Optimization Goal Phone Number

Account Account ID
Ad Ad ID
Ad Set Ad Set End Date
Ad Set ID Ad Set Start Date
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impression Device Impressions
Inline Post Engagement Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Offer Claims Offer Claims Conversion Value
Offline Add To Cart Offline Adds to Cart Conversion Value
Offline Checkout Offline Checkouts Initiated Conversion Value
Offline Lead Offline Leads Conversion Value
Offline Other Conversion Offline Other Conversion Value
Offline Purchase Offline Purchase Conversion Value
Offline Registration Offline Registration Conversion Value
On-Facebook Leads On-Facebook Purchases
On-Facebook Purchases Conversion Value Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
Page Likes Page Likes Conversion Value
Page Mentions Conversion Value Page Tab Views Conversion Value
Photo Views Photo Views Conversion Value
Platform Position Post Comments
Post Comments Conversion Value Post Dwells
Post Dwells Conversion Value Post Engagement
Post Full Views Post Reactions
Post Reactions Conversion Value Post Shares
Post Shares Conversion Value Publisher Platform
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach MTD Searches
Social Spend Spend
Status Total Ad Reach
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

Account Account ID
Ad Ad ID
Ad Set Ad Set End Date
Ad Set ID Ad Set Start Date
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Desktop Preview
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate Event Responses
Event Responses Conversion Value Game Plays
Game Plays Conversion Value Gift Sale
Gift Sale Conversion Value Impressions
Inline Post Engagement Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Leads
Leads (Form) Conversion Value Link Clicks
Link Clicks Conversion Value from Actions Link Clicks from Actions
MMobile App Tutorials Completed Mobile App Achievements
Mobile App Achievements Unlocked Mobile App Adds To Cart
Mobile App Adds of Payment Info Mobile App Adds to Wishlist
Mobile App Checkouts Initiated Mobile App Content Views
Mobile App Credits Spent Mobile App Installs
Mobile App Installs Conversion Value Mobile App Purchases
Mobile App Purchases Conversion Value Mobile App Ratings Submitted
Mobile App Registrations Completed Mobile App Searches
Mobile App Sessions Mobile Preview
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Lead
Offline Leads Conversion Value Offline Other Conversion
Offline Other Conversion Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Platform
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Shares Post Shares Conversion Value
Purchases Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach MTD Searches
Social Spend Spend
Status Total Ad Reach
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

Account Account ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPA* Client CPC
Client CPC (Cost per Link Click) Client CPM
Client Cost Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Video 10s Watched Client Cost per Website Conversion
Client Cost per Website Lead Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Completed Registration
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Checkouts Initiated
Mobile App Content Views Mobile App Credits Spent
Mobile App Installs Mobile App Installs Conversion Value
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Lead
Offline Leads Conversion Value Offline Other Conversion
Offline Other Conversion Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Post Comments
Post Comments Conversion Value Post Dwells
Post Dwells Conversion Value Post Engagement
Post Full Views Post Reactions
Post Reactions Conversion Value Post Shares
Post Shares Conversion Value Product
Product ID Purchases
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Searches
Social Spend Spend
Total Ad Reach Total Purchases
Total Purchases Conversion Value Unique CTR
Unique CTR (Link Click-Through Rate) Unique Clicks
Unique Link Clicks Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Plays Video Thruplay
Video Views Conversion Value Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content Website Adds To Cart
Website Adds of Payment Info Conversion Value Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Content Views Conversion Value
Website Key Page Views) Website Leads Conversion Value
Website Purchases - Click Attribution Website Purchases - View Attribution
Website Purchases Conversion Value Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account Account ID
Ad Set Ad Set ID
Adds Payment Info Adds To Wishlist
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Attentive Impressions Conversion Value
Avg. Daily Ad Reach Avg. Daily Frequency
Billing Event Buying Type
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Campaign
Campaign ID Canvas Avg. View Percent
Canvas Avg. View Time Check-ins
Check-ins Conversion Value Clicks
Clicks to Play Video Conversion Value Client
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
Commerce Adds to Cart Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Commerce Messages to Buy Conversion Value
Commerce Product Views Commerce Product Views Conversion Value
Commerce Purchases Commerce Purchases Conversion Value
Completed Registration Cost per 1,000 People Reached
Cost per App Install Cost per Desktop App Install
Cost per Inline Post Engagement Cost per Link Clicks from Actions
Cost per Mobile App Install Cost per Offline Lead
Cost per On-Facebook Leads Cost per Purchase
Cost per Unique Click Cost per Video 10s Watched Impressions
Cost per Website Leads Country
Credit Spends Credit Spends Conversion Value
Date Desktop App Installs
Desktop App Uses Est. Commerce Actions
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Est. Offline Actions Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
Event Responses Event Responses Conversion Value
Game Plays Game Plays Conversion Value
Gift Sale Gift Sale Conversion Value
Impressions Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel) Landing Page Views
Leads Leads (Form) Conversion Value
Link Clicks Link Clicks Conversion Value from Actions
Link Clicks from Actions MMobile App Tutorials Completed
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Checkouts Initiated
Mobile App Content Views Mobile App Credits Spent
Mobile App Installs Mobile App Installs Conversion Value
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Newly Purchased Mobile Devices Newly Purchased Mobile Devices Conversion Value
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Lead
Offline Leads Conversion Value Offline Other Conversion
Offline Other Conversion Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel) Other Website Conversions
Outbound Clicks Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Photo Views
Photo Views Conversion Value Post Comments
Post Comments Conversion Value Post Dwells
Post Dwells Conversion Value Post Engagement
Post Full Views Post Reactions
Post Reactions Conversion Value Post Shares
Post Shares Conversion Value Purchases
Question Answers Question Answers Conversion Value
Question Follows Question Follows Conversion Value
ROAS (Return on Ad Spend) Reach MTD
Region Searches
Social Spend Spend
Status Total Ad Reach
Total Purchases Total Purchases Conversion Value
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks Unique Link Clicks
Video Thruplay Views Content
Website Adds To Cart Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value Website Adds to Wishlist Conversion Value
Website Checkouts Initiated Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value Website Key Page Views)
Website Leads Conversion Value Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value Website Searches Conversion Value

3-Second Video Views Account Age (days)
Account Agency Client Declaration Account Amount Spent
Account Attribution Spec Account Balance
Account Business Account Business City
Account Business Country Code Account Business Name
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account Currency
Account DirectDeals ToS Accepted Account Disable Reason
Account End Advertiser Account End Advertiser Name
Account Extended Credit Invoice Group Account FB Entity
Account Failed Delivery Checks Account Funding Source
Account Funding Source Details Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account ID
Account IO Number Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is Notification Enabled Account Is Personal
Account Is Prepay Account Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Promotable Objects Account Reach & Frequency Spec
Account Show Checkout Experience Account Spend Cap
Account Status Account Tax ID
Account Tax ID Status Account Tax ID Type
Account ToS Accepted Account User Tasks
Account User ToS Accepted Account is Tax ID Required
Accounts Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value Action Canvas Component Name
Action Carousel Card ID Action Carousel Card Name
Action Destination Action Device
Action Reaction Action Target ID
Action Type Action Video Sound
Action Video Type Activate App (Omni)
Activate App (Omni) Value Ad Bid Amount
Ad Configured Status Ad Conversion Rate Ranking
Ad Created Time Ad Effective Status
Ad Engagement Rate Ranking Ad Format Asset
Ad ID Ad Issues Info
Ad Labels Ad Last Updated by App ID
Ad Name Ad Preview
Ad Quality Ranking Ad Recommendations
Ad Review Feedback Ad Set Ad Labels
Ad Set Asset Feed ID Ad Set Attribution Spec
Ad Set Bid Adjustments Ad Set Bid Amount
Ad Set Bid Contraints Ad Set Bid Info
Ad Set Bid Strategy Ad Set Billing Event
Ad Set Budget Remaining Ad Set Configured Status
Ad Set Created Time Ad Set Creative Sequence
Ad Set Daily Budget Ad Set Daily Minimum Spend Target
Ad Set Daily Spend Cap Ad Set Destination Type
Ad Set Effective Status Ad Set End Date
Ad Set End Date & Time Ad Set End Time
Ad Set Frequency Control Specs Ad Set Full Funnel Exploration Mode
Ad Set ID Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative? Ad Set Issues Info
Ad Set Learning Stage Info Ad Set Lifetime Budget
Ad Set Lifetime Spend Cap Ad Set Minimum Spend Target
Ad Set Multi Optimization Goal Weight Ad Set Name
Ad Set Optimization Goal Ad Set Optimization Sub-Event
Ad Set Pacing Type Ad Set Promoted Object
Ad Set Promoted Object Custom Event Str Ad Set Reach & Frequency Prediction ID
Ad Set Recommendations Ad Set Recurring Budget Semantics
Ad Set Review Feedback Ad Set Schedule
Ad Set Source Ad Set Ad Set Source Ad Set ID
Ad Set Start Date Ad Set Start Date & Time
Ad Set Start Time Ad Set Status
Ad Set Targeting Ad Set Time Based Ad Rotation ID Blocks
Ad Set Time Based Ad Rotation Intervals Ad Set Updated Time
Ad Set Use New App Click? Ad Source Ad
Ad Source Ad ID Ad Status
Ad Tracking Specs Ad Updated Time
Adds Payment Info (Pixel) Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel) Adds To Wishlist (Pixel) Value
Adds to Cart (Omni) Adds to Cart (Omni) Value
Age Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Body Asset ID
Body Asset Text Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Call To Action Asset ID Call To Action Asset Name
Campaign Ad Labels Campaign Bid Strategy
Campaign Boosted Object ID Campaign Brand Lift Studies
Campaign Budget Rebalance Flag Campaign Budget Remaining
Campaign Buying Type Campaign Can Create Brand Lift Study?
Campaign Can Use Spend Cap? Campaign Configured Status
Campaign Created Time Campaign Daily Budget
Campaign Effective Status Campaign End Date
Campaign End Date & Time Campaign End Time
Campaign ID Campaign Issues Info
Campaign Last Budget Toggling Time Campaign Lifetime Budget
Campaign Name Campaign Objective
Campaign Pacing Type Campaign Promoted Object
Campaign Promoted Object Custom Event Str Campaign Recommendations
Campaign Source Campaign ID Campaign Special Ad Categories
Campaign Special Ad Category Campaign Spend Cap
Campaign Start Date Campaign Start Date & Time
Campaign Start Time Campaign Status
Campaign Topline ID Campaign Updated Date
Campaigns Source Campaign Canceled Subscription Conversion Value
Canceled Subscription Conversions Check-ins
Checkouts Initiated Checkouts Initiated Value
Clicks Completed Registration (Omni)
Completed Registration (Omni) Value Completed Registration (Pixel)
Completed Registration (Pixel) Value Contact Conversions
Converted Product Quantity Converted Product Value
Cost Per 1,000 People Reached Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion Cost Per Call Confirmation Clicks
Cost Per Canceled Subscription Conversion Cost Per Checkout Initiated
Cost Per Contact Conversion Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Lead Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion Cost Per Recurring Subscription Payment Conversion
Cost Per Result Cost Per Schedule Conversion
Cost Per Subscription Conversion Cost Per Trial Started Conversion
Cost Per Unique Call Confirmation Click Cost Per Unique Checkout Initiated
Cost Per Unique Mobile App Searches Cost Per Unique Omni Checkout Initiated
Cost Per Website Application Submitted Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion Cost Per Website Trial Started Conversion
Cost per 3-Second Video View Cost per Activate App (Omni)
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni) Cost per App Install
Cost per App Install (Omni) Cost per App Use
Cost per Completed Registration (Omni) Cost per Completed Registration (Pixel)
Cost per Credit Spend Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel) Cost per Estimated Ad Recaller
Cost per Event Response Cost per Game Play
Cost per Initiate Checkout (Omni) Cost per Inline Link Click
Cost per Inline Post Engagement Cost per Landing Page View
Cost per Lead (Pixel) Cost per Level Achieved (Omni)
Cost per Link Click Cost per Messaging Conversation Started
Cost per Mobile App Achievement Cost per Mobile App Checkout
Cost per Mobile App Content View Cost per Mobile App Credit Spend
Cost per Mobile App Install Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Registration
Cost per Mobile App Search Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation Cost per On-Facebook Lead
Cost per On-Facebook Purchase Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action Cost per Page Engagement
Cost per Page Like Cost per Post Engagement
Cost per Purchase (Omni) Cost per Purchase (Pixel)
Cost per Rate (Omni) Cost per Search (Omni)
Cost per Search (Pixel) Cost per Spend Credit (Omni)
Cost per Thruplay Cost per Tutorial Completion (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Adds to Cart (Omni)
Cost per Unique Click Cost per Unique Completed Registration (Omni)
Cost per Unique Completed Registration (Pixel) Cost per Unique Credit Spends
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Initiates Checkout (Omni)
Cost per Unique Inline link Click Cost per Unique Landing Page Views
Cost per Unique Level Achieved (Omni) Cost per Unique Link Clicks
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Payment Details
Cost per Unique Mobile App Purchases Cost per Unique Mobile App Ratings
Cost per Unique Mobile App Registrations Cost per Unique Mobile App Starts
Cost per Unique Mobile App Tutorial Completions Cost per Unique On-Facebook Purchases
Cost per Unique Other Mobile App Actions Cost per Unique Outbound Click
Cost per Unique Purchases (Omni) Cost per Unique Purchases (Pixel)
Cost per Unique Rate (Omni) Cost per Unique Searches (Omni)
Cost per Unique Searches (Pixel) Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni) Cost per Unique Views Content (Omni)
Cost per Unique Views Content (Pixel) Cost per View Content (Omni)
Cost per View Content (Pixel) Country
Creative Actor ID Creative Ad Labels
Creative Affective Authorization Category Creative Applink Treatment
Creative Asset Feed Spec Creative Authorization Category
Creative Body Creative Branded Content Sponsor Page ID
Creative Bundle Folder ID Creative Call to Action Type
Creative Categorization Criteria Creative Category Media Source
Creative Destination Set ID Creative Dynamic Ad Voice
Creative Effective Instagram Media ID Creative Effective Instagram Story ID
Creative Enable Direct Install? Creative Enable Launch Instant App?
Creative ID Creative Image Crops
Creative Image Hash Creative Image URL
Creative Instagram Actor ID Creative Instagram Permalink URL
Creative Instagram Story ID Creative Interactive Components Spec
Creative Link Destination Display URL Creative Link Open Graph ID
Creative Link URL Creative Messanger Sponsored Message
Creative Name Creative Object ID
Creative Object Store URL Creative Object Story ID
Creative Object Story Spec Creative Object Type
Creative Object URL Creative Place Page Set ID
Creative Platform Customizations Creative Playable Asset ID
Creative Portrait Customizations Creative Product Set ID
Creative Recommender Settings Creative Status
Creative Template URL Creative Template URL Spec
Creative Thumbnail URL Creative Title
Creative URL Tags Creative Use Page Actor Override?
Creative Video ID Credit Spends
Credit Spends Value Custom (Omni)
Custom Conversion - Pixel ID Custom Conversion Aggregation Rule
Custom Conversion Business Custom Conversion Data Source ID
Custom Conversion Data Source Type Custom Conversion Default Value
Custom Conversion Description Custom Conversion Event Source
Custom Conversion Event Type Custom Conversion ID
Custom Conversion Is Archived? Custom Conversion Is Unavailable?
Custom Conversion Retention (days) Custom Conversion Rule
Custom Conversions - Offline Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value DMA
Date Description Asset ID
Description Asset Text Device Platform
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Event Start Time Frequency
Frequency Value Full View Impressions
Full View Reach Game Plays
Gender Image Asset Hash
Image Asset ID Image Asset Name
Image Asset Photo Image Asset URL
Impression Device Impressions
In-App Ad Click Conversions In-App Ad Impression Conversions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Instant Experience Clicks to Open
Instant Experience Clicks to Start Instant Experience Outbound Clicks
Instant Experience View Percentage Instant Experience View Time
Landing Page Views Leads
Leads (Pixel) Leads (Pixel) Value
Leads Value Level Achieved (Omni)
Level Achieved (Omni) Value Link Asset Display URL
Link Asset Website URL Link URL Asset ID
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Place Page ID
Platform Position Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Preview Shareable Link Product ID
Products Customized Conversions Publisher Platform
Purchase ROAS Purchases (Omni)
Purchases (Omni) Value Purchases (Pixel)
Purchases (Pixel) Value Qualify Answer Rate
Rate (Omni) Rate (Omni) Value
Reach Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions Region
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Timezone ID
Timezone Name Timezone Offset Hours
Title Asset ID Title Asset Text
Total Action Value for Initiate Checkout (Omni) Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click Total Actions for Search (Omni)
Total Applications Submitted Conversion Value Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value Total Conversion Value for Link Click
Total Donations Conversion Value Total Location Searches Conversion Value
Total Post Backs Total Products Customized Conversion Value
Total Subscriptions Conversion Value Trials Started Conversions
Tutorial Completions (Omni) Tutorial Completions (Omni) Value
Unique 3-Second Video Views Unique Achievements Unlocked (Omni)
Unique Actions for Initiate Checkout (Omni) Unique Actions for Link Click
Unique Activate App (Omni) Unique Adds Payment Info (Pixel)
Unique Adds To Cart (Pixel) Unique Adds To Wishlist (Pixel)
Unique Adds to Cart (Omni) Unique CTR
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Clicks Unique Completed Registration (Omni)
Unique Completed Registration (Pixel) Unique Credit Spends
Unique Custom pixel events defined by the advertiser (Pixel) Unique Inline Link Clicks CTR
Unique Inline link Clicks Unique Landing Page Views
Unique Level Achieved (Omni) Unique Link Clicks CTR
Unique Mobile App Achievements Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Checkouts
Unique Mobile App Content Views Unique Mobile App Credit Spends
Unique Mobile App Feature Unlocks Unique Mobile App Payment Details
Unique Mobile App Purchases Unique Mobile App Ratings
Unique Mobile App Registrations Unique Mobile App Searches
Unique Mobile App Starts Unique Mobile App Tutorial Completions
Unique Omni Intiated Checkout Unique On-Facebook Purchases
Unique Other Mobile App Actions Unique Outbound Clicks
Unique Purchases (Omni) Unique Purchases (Pixel)
Unique Rate (Omni) Unique Searches (Omni)
Unique Searches (Pixel) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Views Content (Omni)
Unique Views Content (Pixel) Video 30-Second Views
Video Asset Ad Labels Video Asset Caption IDs
Video Asset ID Video Asset Thumbnail Hash
Video Asset Thumbnail URL Video Asset URL Tag
Video Avg. Duration Played Video Starts
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content (Omni)
Views Content (Omni) Value Views Content (Pixel)
Views Content (Pixel) Value Website Applications Submitted Conversion Value
Website Applications Submitted Conversions Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions Website Contact Conversions
Website Contacts Conversion Value Website Donation Conversions
Website Donations Conversion Value Website Location Search Conversions
Website Location Searches Conversion Value Website Products Customized Conversion Value
Website Products Customized Conversions Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversions
Website Subscription Conversions Website Subscriptions Conversion Value
Website Trial Started Conversion Value Website Trials Started Conversions

3-Second Video Views Account Age (days)
Account Agency Client Declaration Account Amount Spent
Account Attribution Spec Account Balance
Account Business Account Business City
Account Business Country Code Account Business Name
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account Currency
Account DirectDeals ToS Accepted Account Disable Reason
Account End Advertiser Account End Advertiser Name
Account Extended Credit Invoice Group Account FB Entity
Account Failed Delivery Checks Account Funding Source
Account Funding Source Details Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account ID
Account IO Number Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is Notification Enabled Account Is Personal
Account Is Prepay Account Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Promotable Objects Account Reach & Frequency Spec
Account Show Checkout Experience Account Spend Cap
Account Status Account Tax ID
Account Tax ID Status Account Tax ID Type
Account ToS Accepted Account User Tasks
Account User ToS Accepted Account is Tax ID Required
Accounts Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value Action Canvas Component Name
Action Carousel Card ID Action Carousel Card Name
Action Destination Action Device
Action Reaction Action Target ID
Action Type Action Video Sound
Action Video Type Activate App (Omni)
Activate App (Omni) Value Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Format Asset
Ad Quality Ranking Ad Set Ad Labels
Ad Set Asset Feed ID Ad Set Attribution Spec
Ad Set Bid Adjustments Ad Set Bid Amount
Ad Set Bid Contraints Ad Set Bid Info
Ad Set Bid Strategy Ad Set Billing Event
Ad Set Budget Remaining Ad Set Configured Status
Ad Set Created Time Ad Set Creative Sequence
Ad Set Daily Budget Ad Set Daily Minimum Spend Target
Ad Set Daily Spend Cap Ad Set Destination Type
Ad Set Effective Status Ad Set End Date
Ad Set End Date & Time Ad Set End Time
Ad Set Frequency Control Specs Ad Set Full Funnel Exploration Mode
Ad Set ID Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative? Ad Set Issues Info
Ad Set Learning Stage Info Ad Set Lifetime Budget
Ad Set Lifetime Spend Cap Ad Set Minimum Spend Target
Ad Set Multi Optimization Goal Weight Ad Set Optimization Goal
Ad Set Optimization Sub-Event Ad Set Pacing Type
Ad Set Promoted Object Ad Set Promoted Object Custom Event Str
Ad Set Reach & Frequency Prediction ID Ad Set Recommendations
Ad Set Recurring Budget Semantics Ad Set Review Feedback
Ad Set Schedule Ad Set Source Ad Set
Ad Set Source Ad Set ID Ad Set Start Date
Ad Set Start Date & Time Ad Set Start Time
Ad Set Status Ad Set Targeting
Ad Set Time Based Ad Rotation ID Blocks Ad Set Time Based Ad Rotation Intervals
Ad Set Updated Time Ad Set Use New App Click?
Adds Payment Info (Pixel) Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel) Adds To Wishlist (Pixel) Value
Adds to Cart (Omni) Adds to Cart (Omni) Value
Age Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Body Asset ID
Body Asset Text Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Call To Action Asset ID Call To Action Asset Name
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Country Credit Spends
Credit Spends Value Custom (Omni)
Custom pixel events defined by the advertiser (Pixel) Custom pixel events defined by the advertiser (Pixel) Value
DMA Date
Description Asset ID Description Asset Text
Device Platform Donation Conversions
Estimated Ad Re-callers Estimated Ad Recall Rate
Estimated Call Confirmation Clicks Event Count
Event Responses Frequency
Frequency Value Full View Impressions
Full View Reach Game Plays
Gender Image Asset Hash
Image Asset ID Image Asset Name
Image Asset Photo Image Asset URL
Impression Device Impressions
In-App Ad Click Conversions In-App Ad Impression Conversions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Instant Experience Clicks to Open
Instant Experience Clicks to Start Instant Experience Outbound Clicks
Instant Experience View Percentage Instant Experience View Time
Landing Page Views Leads
Leads (Pixel) Leads (Pixel) Value
Leads Value Level Achieved (Omni)
Level Achieved (Omni) Value Link Asset Display URL
Link Asset Website URL Link URL Asset ID
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Place Page ID
Platform Position Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Product ID Products Customized Conversions
Publisher Platform Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Region Result
Searches (Omni) Value Searches (Pixel)
Searches (Pixel) Value Social Spend
Spend Credits (Omni) Spend Credits (Omni) Value
Spend Credits Omni Conversions Start Trial Conversion Value
Subscription Conversions ThruPlays
Timezone ID Timezone Name
Timezone Offset Hours Title Asset ID
Title Asset Text Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Asset Ad Labels
Video Asset Caption IDs Video Asset ID
Video Asset Thumbnail Hash Video Asset Thumbnail URL
Video Asset URL Tag Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views Account Age (days)
Account Agency Client Declaration Account Amount Spent
Account Attribution Spec Account Balance
Account Business Account Business City
Account Business Country Code Account Business Name
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account Currency
Account DirectDeals ToS Accepted Account Disable Reason
Account End Advertiser Account End Advertiser Name
Account Extended Credit Invoice Group Account FB Entity
Account Failed Delivery Checks Account Funding Source
Account Funding Source Details Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account ID
Account IO Number Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is Notification Enabled Account Is Personal
Account Is Prepay Account Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Promotable Objects Account Reach & Frequency Spec
Account Show Checkout Experience Account Spend Cap
Account Status Account Tax ID
Account Tax ID Status Account Tax ID Type
Account ToS Accepted Account User Tasks
Account User ToS Accepted Account is Tax ID Required
Accounts Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value Action Canvas Component Name
Action Carousel Card ID Action Carousel Card Name
Action Destination Action Device
Action Reaction Action Target ID
Action Type Action Video Sound
Action Video Type Activate App (Omni)
Activate App (Omni) Value Ad Bid Amount
Ad Configured Status Ad Conversion Rate Ranking
Ad Created Time Ad Effective Status
Ad Engagement Rate Ranking Ad Format Asset
Ad ID Ad Issues Info
Ad Labels Ad Last Updated by App ID
Ad Preview Ad Quality Ranking
Ad Recommendations Ad Review Feedback
Ad Set Ad Labels Ad Set Asset Feed ID
Ad Set Attribution Spec Ad Set Bid Adjustments
Ad Set Bid Amount Ad Set Bid Contraints
Ad Set Bid Info Ad Set Bid Strategy
Ad Set Billing Event Ad Set Budget Remaining
Ad Set Configured Status Ad Set Created Time
Ad Set Creative Sequence Ad Set Daily Budget
Ad Set Daily Minimum Spend Target Ad Set Daily Spend Cap
Ad Set Destination Type Ad Set Effective Status
Ad Set End Date Ad Set End Date & Time
Ad Set End Time Ad Set Frequency Control Specs
Ad Set Full Funnel Exploration Mode Ad Set ID
Ad Set Instagram Actor ID Ad Set Is Dynamic Creative?
Ad Set Issues Info Ad Set Learning Stage Info
Ad Set Lifetime Budget Ad Set Lifetime Spend Cap
Ad Set Minimum Spend Target Ad Set Multi Optimization Goal Weight
Ad Set Name Ad Set Optimization Goal
Ad Set Optimization Sub-Event Ad Set Pacing Type
Ad Set Promoted Object Ad Set Promoted Object Custom Event Str
Ad Set Reach & Frequency Prediction ID Ad Set Recommendations
Ad Set Recurring Budget Semantics Ad Set Review Feedback
Ad Set Schedule Ad Set Source Ad Set
Ad Set Source Ad Set ID Ad Set Start Date
Ad Set Start Date & Time Ad Set Start Time
Ad Set Status Ad Set Targeting
Ad Set Time Based Ad Rotation ID Blocks Ad Set Time Based Ad Rotation Intervals
Ad Set Updated Time Ad Set Use New App Click?
Ad Source Ad Ad Source Ad ID
Ad Status Ad Tracking Specs
Ad Updated Time Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Age
Amount Spent App Installs
App Installs (Omni) App Uses
Applications Submitted Conversions Appointments Scheduled Conversions
Attribution Setting Blocked Messaging Conversations
Body Asset ID Body Asset Text
Buying Type CPC
CPM CTR
Call Confirmation Click Conversions Call Confirmation Clicks Conversion Value
Call Confirmation Clicks Value Call To Action Asset ID
Call To Action Asset Name Campaign ID
Campaign Name Canceled Subscription Conversion Value
Canceled Subscription Conversions Check-ins
Checkouts Initiated Checkouts Initiated Value
Clicks Completed Registration (Omni)
Completed Registration (Omni) Value Completed Registration (Pixel)
Completed Registration (Pixel) Value Contact Conversions
Converted Product Quantity Converted Product Value
Cost Per 1,000 People Reached Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion Cost Per Call Confirmation Clicks
Cost Per Canceled Subscription Conversion Cost Per Checkout Initiated
Cost Per Contact Conversion Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Lead Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion Cost Per Recurring Subscription Payment Conversion
Cost Per Result Cost Per Schedule Conversion
Cost Per Subscription Conversion Cost Per Trial Started Conversion
Cost Per Unique Call Confirmation Click Cost Per Unique Checkout Initiated
Cost Per Unique Mobile App Searches Cost Per Unique Omni Checkout Initiated
Cost Per Website Application Submitted Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion Cost Per Website Trial Started Conversion
Cost per 3-Second Video View Cost per Activate App (Omni)
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni) Cost per App Install
Cost per App Install (Omni) Cost per App Use
Cost per Completed Registration (Omni) Cost per Completed Registration (Pixel)
Cost per Credit Spend Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel) Cost per Estimated Ad Recaller
Cost per Event Response Cost per Game Play
Cost per Initiate Checkout (Omni) Cost per Inline Link Click
Cost per Inline Post Engagement Cost per Landing Page View
Cost per Lead (Pixel) Cost per Level Achieved (Omni)
Cost per Link Click Cost per Messaging Conversation Started
Cost per Mobile App Achievement Cost per Mobile App Checkout
Cost per Mobile App Content View Cost per Mobile App Credit Spend
Cost per Mobile App Install Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Registration
Cost per Mobile App Search Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation Cost per On-Facebook Lead
Cost per On-Facebook Purchase Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action Cost per Page Engagement
Cost per Page Like Cost per Post Engagement
Cost per Purchase (Omni) Cost per Purchase (Pixel)
Cost per Rate (Omni) Cost per Search (Omni)
Cost per Search (Pixel) Cost per Spend Credit (Omni)
Cost per Thruplay Cost per Tutorial Completion (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Adds to Cart (Omni)
Cost per Unique Click Cost per Unique Completed Registration (Omni)
Cost per Unique Completed Registration (Pixel) Cost per Unique Credit Spends
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Initiates Checkout (Omni)
Cost per Unique Inline link Click Cost per Unique Landing Page Views
Cost per Unique Level Achieved (Omni) Cost per Unique Link Clicks
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Payment Details
Cost per Unique Mobile App Purchases Cost per Unique Mobile App Ratings
Cost per Unique Mobile App Registrations Cost per Unique Mobile App Starts
Cost per Unique Mobile App Tutorial Completions Cost per Unique On-Facebook Purchases
Cost per Unique Other Mobile App Actions Cost per Unique Outbound Click
Cost per Unique Purchases (Omni) Cost per Unique Purchases (Pixel)
Cost per Unique Rate (Omni) Cost per Unique Searches (Omni)
Cost per Unique Searches (Pixel) Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni) Cost per Unique Views Content (Omni)
Cost per Unique Views Content (Pixel) Cost per View Content (Omni)
Cost per View Content (Pixel) Country
Creative Actor ID Creative Ad Labels
Creative Affective Authorization Category Creative Applink Treatment
Creative Asset Feed Spec Creative Authorization Category
Creative Body Creative Branded Content Sponsor Page ID
Creative Bundle Folder ID Creative Call to Action Type
Creative Categorization Criteria Creative Category Media Source
Creative Destination Set ID Creative Dynamic Ad Voice
Creative Effective Instagram Media ID Creative Effective Instagram Story ID
Creative Enable Direct Install? Creative Enable Launch Instant App?
Creative ID Creative Image Crops
Creative Image Hash Creative Image URL
Creative Instagram Actor ID Creative Instagram Permalink URL
Creative Instagram Story ID Creative Interactive Components Spec
Creative Link Destination Display URL Creative Link Open Graph ID
Creative Link URL Creative Messanger Sponsored Message
Creative Name Creative Object ID
Creative Object Store URL Creative Object Story ID
Creative Object Story Spec Creative Object Type
Creative Object URL Creative Place Page Set ID
Creative Platform Customizations Creative Playable Asset ID
Creative Portrait Customizations Creative Product Set ID
Creative Recommender Settings Creative Status
Creative Template URL Creative Template URL Spec
Creative Thumbnail URL Creative Title
Creative URL Tags Creative Use Page Actor Override?
Creative Video ID Credit Spends
Credit Spends Value Custom (Omni)
Custom pixel events defined by the advertiser (Pixel) Custom pixel events defined by the advertiser (Pixel) Value
DMA Date
Description Asset ID Description Asset Text
Device Platform Donation Conversions
Estimated Ad Re-callers Estimated Ad Recall Rate
Estimated Call Confirmation Clicks Event Count
Event Responses Frequency
Frequency Value Full View Impressions
Full View Reach Game Plays
Gender Image Asset Hash
Image Asset ID Image Asset Name
Image Asset Photo Image Asset URL
Impression Device Impressions
In-App Ad Click Conversions In-App Ad Impression Conversions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Instant Experience Clicks to Open
Instant Experience Clicks to Start Instant Experience Outbound Clicks
Instant Experience View Percentage Instant Experience View Time
Landing Page Views Leads
Leads (Pixel) Leads (Pixel) Value
Leads Value Level Achieved (Omni)
Level Achieved (Omni) Value Link Asset Display URL
Link Asset Website URL Link URL Asset ID
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Place Page ID
Platform Position Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Preview Shareable Link Product ID
Products Customized Conversions Publisher Platform
Purchase ROAS Purchases (Omni)
Purchases (Omni) Value Purchases (Pixel)
Purchases (Pixel) Value Qualify Answer Rate
Rate (Omni) Rate (Omni) Value
Reach Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions Region
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Timezone ID
Timezone Name Timezone Offset Hours
Title Asset ID Title Asset Text
Total Action Value for Initiate Checkout (Omni) Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click Total Actions for Search (Omni)
Total Applications Submitted Conversion Value Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value Total Conversion Value for Link Click
Total Donations Conversion Value Total Location Searches Conversion Value
Total Post Backs Total Products Customized Conversion Value
Total Subscriptions Conversion Value Trials Started Conversions
Tutorial Completions (Omni) Tutorial Completions (Omni) Value
Unique 3-Second Video Views Unique Achievements Unlocked (Omni)
Unique Actions for Initiate Checkout (Omni) Unique Actions for Link Click
Unique Activate App (Omni) Unique Adds Payment Info (Pixel)
Unique Adds To Cart (Pixel) Unique Adds To Wishlist (Pixel)
Unique Adds to Cart (Omni) Unique CTR
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Clicks Unique Completed Registration (Omni)
Unique Completed Registration (Pixel) Unique Credit Spends
Unique Custom pixel events defined by the advertiser (Pixel) Unique Inline Link Clicks CTR
Unique Inline link Clicks Unique Landing Page Views
Unique Level Achieved (Omni) Unique Link Clicks CTR
Unique Mobile App Achievements Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Checkouts
Unique Mobile App Content Views Unique Mobile App Credit Spends
Unique Mobile App Feature Unlocks Unique Mobile App Payment Details
Unique Mobile App Purchases Unique Mobile App Ratings
Unique Mobile App Registrations Unique Mobile App Searches
Unique Mobile App Starts Unique Mobile App Tutorial Completions
Unique Omni Intiated Checkout Unique On-Facebook Purchases
Unique Other Mobile App Actions Unique Outbound Clicks
Unique Purchases (Omni) Unique Purchases (Pixel)
Unique Rate (Omni) Unique Searches (Omni)
Unique Searches (Pixel) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Views Content (Omni)
Unique Views Content (Pixel) Video 30-Second Views
Video Asset Ad Labels Video Asset Caption IDs
Video Asset ID Video Asset Thumbnail Hash
Video Asset Thumbnail URL Video Asset URL Tag
Video Avg. Duration Played Video Starts
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content (Omni)
Views Content (Omni) Value Views Content (Pixel)
Views Content (Pixel) Value Website Applications Submitted Conversion Value
Website Applications Submitted Conversions Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions Website Contact Conversions
Website Contacts Conversion Value Website Donation Conversions
Website Donations Conversion Value Website Location Search Conversions
Website Location Searches Conversion Value Website Products Customized Conversion Value
Website Products Customized Conversions Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversions
Website Subscription Conversions Website Subscriptions Conversion Value
Website Trial Started Conversion Value Website Trials Started Conversions

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad ID Ad Name
Ad Quality Ranking Ad Set ID
Ad Set Name Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value Date
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Full View Impressions
Full View Reach Game Plays
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Products Customized Conversions Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views Account Age (days)
Account Agency Client Declaration Account Amount Spent
Account Attribution Spec Account Balance
Account Business Account Business City
Account Business Country Code Account Business Name
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account Currency
Account DirectDeals ToS Accepted Account Disable Reason
Account End Advertiser Account End Advertiser Name
Account Extended Credit Invoice Group Account FB Entity
Account Failed Delivery Checks Account Funding Source
Account Funding Source Details Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account ID
Account IO Number Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is Notification Enabled Account Is Personal
Account Is Prepay Account Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Promotable Objects Account Reach & Frequency Spec
Account Show Checkout Experience Account Spend Cap
Account Status Account Tax ID
Account Tax ID Status Account Tax ID Type
Account ToS Accepted Account User Tasks
Account User ToS Accepted Account is Tax ID Required
Accounts Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value Action Canvas Component Name
Action Carousel Card ID Action Carousel Card Name
Action Destination Action Device
Action Reaction Action Target ID
Action Type Action Video Sound
Action Video Type Activate App (Omni)
Activate App (Omni) Value Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Format Asset
Ad Quality Ranking Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Age
Amount Spent App Installs
App Installs (Omni) App Uses
Applications Submitted Conversions Appointments Scheduled Conversions
Attribution Setting Blocked Messaging Conversations
Body Asset ID Body Asset Text
Buying Type CPC
CPM CTR
Call Confirmation Click Conversions Call Confirmation Clicks Conversion Value
Call Confirmation Clicks Value Call To Action Asset ID
Call To Action Asset Name Campaign Ad Labels
Campaign Bid Strategy Campaign Boosted Object ID
Campaign Brand Lift Studies Campaign Budget Rebalance Flag
Campaign Budget Remaining Campaign Buying Type
Campaign Can Create Brand Lift Study? Campaign Can Use Spend Cap?
Campaign Configured Status Campaign Created Time
Campaign Daily Budget Campaign Effective Status
Campaign End Date Campaign End Date & Time
Campaign End Time Campaign ID
Campaign Issues Info Campaign Last Budget Toggling Time
Campaign Lifetime Budget Campaign Objective
Campaign Pacing Type Campaign Promoted Object
Campaign Promoted Object Custom Event Str Campaign Recommendations
Campaign Source Campaign ID Campaign Special Ad Categories
Campaign Special Ad Category Campaign Spend Cap
Campaign Start Date Campaign Start Date & Time
Campaign Start Time Campaign Status
Campaign Topline ID Campaign Updated Date
Campaigns Source Campaign Canceled Subscription Conversion Value
Canceled Subscription Conversions Check-ins
Checkouts Initiated Checkouts Initiated Value
Clicks Completed Registration (Omni)
Completed Registration (Omni) Value Completed Registration (Pixel)
Completed Registration (Pixel) Value Contact Conversions
Converted Product Quantity Converted Product Value
Cost Per 1,000 People Reached Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion Cost Per Call Confirmation Clicks
Cost Per Canceled Subscription Conversion Cost Per Checkout Initiated
Cost Per Contact Conversion Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Lead Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion Cost Per Recurring Subscription Payment Conversion
Cost Per Result Cost Per Schedule Conversion
Cost Per Subscription Conversion Cost Per Trial Started Conversion
Cost Per Unique Call Confirmation Click Cost Per Unique Checkout Initiated
Cost Per Unique Mobile App Searches Cost Per Unique Omni Checkout Initiated
Cost Per Website Application Submitted Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion Cost Per Website Trial Started Conversion
Cost per 3-Second Video View Cost per Activate App (Omni)
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni) Cost per App Install
Cost per App Install (Omni) Cost per App Use
Cost per Completed Registration (Omni) Cost per Completed Registration (Pixel)
Cost per Credit Spend Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel) Cost per Estimated Ad Recaller
Cost per Event Response Cost per Game Play
Cost per Initiate Checkout (Omni) Cost per Inline Link Click
Cost per Inline Post Engagement Cost per Landing Page View
Cost per Lead (Pixel) Cost per Level Achieved (Omni)
Cost per Link Click Cost per Messaging Conversation Started
Cost per Mobile App Achievement Cost per Mobile App Checkout
Cost per Mobile App Content View Cost per Mobile App Credit Spend
Cost per Mobile App Install Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Registration
Cost per Mobile App Search Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation Cost per On-Facebook Lead
Cost per On-Facebook Purchase Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action Cost per Page Engagement
Cost per Page Like Cost per Post Engagement
Cost per Purchase (Omni) Cost per Purchase (Pixel)
Cost per Rate (Omni) Cost per Search (Omni)
Cost per Search (Pixel) Cost per Spend Credit (Omni)
Cost per Thruplay Cost per Tutorial Completion (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Adds to Cart (Omni)
Cost per Unique Click Cost per Unique Completed Registration (Omni)
Cost per Unique Completed Registration (Pixel) Cost per Unique Credit Spends
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Initiates Checkout (Omni)
Cost per Unique Inline link Click Cost per Unique Landing Page Views
Cost per Unique Level Achieved (Omni) Cost per Unique Link Clicks
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Payment Details
Cost per Unique Mobile App Purchases Cost per Unique Mobile App Ratings
Cost per Unique Mobile App Registrations Cost per Unique Mobile App Starts
Cost per Unique Mobile App Tutorial Completions Cost per Unique On-Facebook Purchases
Cost per Unique Other Mobile App Actions Cost per Unique Outbound Click
Cost per Unique Purchases (Omni) Cost per Unique Purchases (Pixel)
Cost per Unique Rate (Omni) Cost per Unique Searches (Omni)
Cost per Unique Searches (Pixel) Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni) Cost per Unique Views Content (Omni)
Cost per Unique Views Content (Pixel) Cost per View Content (Omni)
Cost per View Content (Pixel) Country
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value DMA
Date Description Asset ID
Description Asset Text Device Platform
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Frequency Value
Full View Impressions Full View Reach
Game Plays Gender
Image Asset Hash Image Asset ID
Image Asset Name Image Asset Photo
Image Asset URL Impression Device
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Link Asset Display URL Link Asset Website URL
Link URL Asset ID Location Search Conversions
Messaging Conversations Started Mobile App Achievements
Mobile App Achievements Value Mobile App Adds To Cart
Mobile App Adds To Cart Value Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions Mobile App Checkouts
Mobile App Checkouts Value Mobile App Contact Conversions
Mobile App Contacts Conversion Value Mobile App Content Views
Mobile App Content Views Value Mobile App Credit Spends
Mobile App Credit Spends Conversions Mobile App Credit Spends Value
Mobile App Donation Conversions Mobile App Donations Conversion Value
Mobile App Feature Unlocks Mobile App Feature Unlocks Value
Mobile App Installs Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value Mobile App Payment Details
Mobile App Payment Details Value Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions Mobile App Purchases
Mobile App Purchases Value Mobile App Ratings
Mobile App Ratings Value Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions Mobile App Registrations
Mobile App Registrations Value Mobile App Searches
Mobile App Searches Value Mobile App Starts
Mobile App Starts Value Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value Mobile App Trials Started Conversions
Mobile App Tutorial Completions Mobile App Tutorial Completions Value
New Messaging Conversations Objective
Offline App Appointments Scheduled Conversion Value Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions Offline Contact Conversions
Offline Contacts Conversion Value Offline Donation Conversions
Offline Donations Conversion Value Offline Location Search Conversions
Offline Products Customized Conversion Value Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value Offline Trials Started Conversions
Omni Checkouts Initiated Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions On-Facebook Donation Conversions
On-Facebook Leads On-Facebook Leads Value
On-Facebook Purchases On-Facebook Purchases Value
On-Facebook Workflow Completions On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions Other Mobile App Actions Value
Outbound Clicks Page Engagement
Page Likes Page Photo Views
Place Page ID Platform Position
Post Comments Post Engagement
Post Reactions Post Saves
Post Shares Product ID
Products Customized Conversions Publisher Platform
Purchase ROAS Purchases (Omni)
Purchases (Omni) Value Purchases (Pixel)
Purchases (Pixel) Value Qualify Answer Rate
Rate (Omni) Rate (Omni) Value
Reach Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions Region
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Timezone ID
Timezone Name Timezone Offset Hours
Title Asset ID Title Asset Text
Total Action Value for Initiate Checkout (Omni) Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click Total Actions for Search (Omni)
Total Applications Submitted Conversion Value Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value Total Conversion Value for Link Click
Total Donations Conversion Value Total Location Searches Conversion Value
Total Post Backs Total Products Customized Conversion Value
Total Subscriptions Conversion Value Trials Started Conversions
Tutorial Completions (Omni) Tutorial Completions (Omni) Value
Unique 3-Second Video Views Unique Achievements Unlocked (Omni)
Unique Actions for Initiate Checkout (Omni) Unique Actions for Link Click
Unique Activate App (Omni) Unique Adds Payment Info (Pixel)
Unique Adds To Cart (Pixel) Unique Adds To Wishlist (Pixel)
Unique Adds to Cart (Omni) Unique CTR
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Clicks Unique Completed Registration (Omni)
Unique Completed Registration (Pixel) Unique Credit Spends
Unique Custom pixel events defined by the advertiser (Pixel) Unique Inline Link Clicks CTR
Unique Inline link Clicks Unique Landing Page Views
Unique Level Achieved (Omni) Unique Link Clicks CTR
Unique Mobile App Achievements Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Checkouts
Unique Mobile App Content Views Unique Mobile App Credit Spends
Unique Mobile App Feature Unlocks Unique Mobile App Payment Details
Unique Mobile App Purchases Unique Mobile App Ratings
Unique Mobile App Registrations Unique Mobile App Searches
Unique Mobile App Starts Unique Mobile App Tutorial Completions
Unique Omni Intiated Checkout Unique On-Facebook Purchases
Unique Other Mobile App Actions Unique Outbound Clicks
Unique Purchases (Omni) Unique Purchases (Pixel)
Unique Rate (Omni) Unique Searches (Omni)
Unique Searches (Pixel) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Views Content (Omni)
Unique Views Content (Pixel) Video 30-Second Views
Video Asset Ad Labels Video Asset Caption IDs
Video Asset ID Video Asset Thumbnail Hash
Video Asset Thumbnail URL Video Asset URL Tag
Video Avg. Duration Played Video Starts
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content (Omni)
Views Content (Omni) Value Views Content (Pixel)
Views Content (Pixel) Value Website Applications Submitted Conversion Value
Website Applications Submitted Conversions Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions Website Contact Conversions
Website Contacts Conversion Value Website Donation Conversions
Website Donations Conversion Value Website Location Search Conversions
Website Location Searches Conversion Value Website Products Customized Conversion Value
Website Products Customized Conversions Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversions
Website Subscription Conversions Website Subscriptions Conversion Value
Website Trial Started Conversion Value Website Trials Started Conversions

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad ID Ad Name
Ad Quality Ranking Ad Set ID
Ad Set Name Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value Date
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Full View Impressions
Full View Reach Game Plays
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Products Customized Conversions Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

Custom Conversion - Pixel ID Custom Conversion Aggregation Rule
Custom Conversion Business Custom Conversion Data Source ID
Custom Conversion Data Source Type Custom Conversion Default Value
Custom Conversion Description Custom Conversion Event Source
Custom Conversion Event Type Custom Conversion ID
Custom Conversion Is Archived? Custom Conversion Is Unavailable?
Custom Conversion Retention (days) Custom Conversion Rule
Custom Conversions - Offline

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad ID Ad Name
Ad Quality Ranking Ad Set ID
Ad Set Name Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value Date
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Full View Impressions
Full View Reach Game Plays
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Products Customized Conversions Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad ID Ad Name
Ad Quality Ranking Ad Set ID
Ad Set Name Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value Date
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Full View Impressions
Full View Reach Game Plays
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Products Customized Conversions Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

Event Count Event Start Time

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad ID Ad Name
Ad Quality Ranking Ad Set ID
Ad Set Name Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Credit Spends Credit Spends Value
Custom (Omni) Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value Date
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Count Event Responses
Frequency Full View Impressions
Full View Reach Game Plays
Impressions In-App Ad Click Conversions
In-App Ad Impression Conversions Inline Link Click CTR
Inline Link Clicks Inline Post Engagement
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Instant Experience View Percentage
Instant Experience View Time Landing Page Views
Leads Leads (Pixel)
Leads (Pixel) Value Leads Value
Level Achieved (Omni) Level Achieved (Omni) Value
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Products Customized Conversions Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni) Total Actions for Link Click
Total Actions for Search (Omni) Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value Total Contacts Conversion Value
Total Conversion Value for Link Click Total Donations Conversion Value
Total Location Searches Conversion Value Total Post Backs
Total Products Customized Conversion Value Total Subscriptions Conversion Value
Trials Started Conversions Tutorial Completions (Omni)
Tutorial Completions (Omni) Value Unique 3-Second Video Views
Unique Achievements Unlocked (Omni) Unique Actions for Initiate Checkout (Omni)
Unique Actions for Link Click Unique Activate App (Omni)
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Adds to Cart (Omni)
Unique CTR Unique Call Confirmation Clicks
Unique Checkout Intiate Pixel Unique Clicks
Unique Completed Registration (Omni) Unique Completed Registration (Pixel)
Unique Credit Spends Unique Custom pixel events defined by the advertiser (Pixel)
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Landing Page Views Unique Level Achieved (Omni)
Unique Link Clicks CTR Unique Mobile App Achievements
Unique Mobile App Adds To Cart Unique Mobile App Adds to Wishlist
Unique Mobile App Checkouts Unique Mobile App Content Views
Unique Mobile App Credit Spends Unique Mobile App Feature Unlocks
Unique Mobile App Payment Details Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Registrations
Unique Mobile App Searches Unique Mobile App Starts
Unique Mobile App Tutorial Completions Unique Omni Intiated Checkout
Unique On-Facebook Purchases Unique Other Mobile App Actions
Unique Outbound Clicks Unique Purchases (Omni)
Unique Purchases (Pixel) Unique Rate (Omni)
Unique Searches (Omni) Unique Searches (Pixel)
Unique Spend Credits (Omni) Unique Tutorial Completions (Omni)
Unique Views Content (Omni) Unique Views Content (Pixel)
Video 30-Second Views Video Avg. Duration Played
Video Starts Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Views Content (Omni) Views Content (Omni) Value
Views Content (Pixel) Views Content (Pixel) Value
Website Applications Submitted Conversion Value Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value Website Canceled Subscription Conversions
Website Contact Conversions Website Contacts Conversion Value
Website Donation Conversions Website Donations Conversion Value
Website Location Search Conversions Website Location Searches Conversion Value
Website Products Customized Conversion Value Website Products Customized Conversions
Website Purchase ROAS Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions Website Subscription Conversions
Website Subscriptions Conversion Value Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views Account Currency
Account ID Accounts
Achievements Unlocked (Omni) Achievements Unlocked (Omni) Value
Action Canvas Component Name Action Carousel Card ID
Action Carousel Card Name Action Destination
Action Device Action Reaction
Action Target ID Action Type
Action Video Sound Action Video Type
Activate App (Omni) Activate App (Omni) Value
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad Format Asset Ad ID
Ad Name Ad Quality Ranking
Ad Set ID Ad Set Name
Adds Payment Info (Pixel) Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel) Adds To Wishlist (Pixel) Value
Adds to Cart (Omni) Adds to Cart (Omni) Value
Age Amount Spent
App Installs App Installs (Omni)
App Uses Applications Submitted Conversions
Appointments Scheduled Conversions Attribution Setting
Blocked Messaging Conversations Body Asset ID
Body Asset Text Buying Type
CPC CPM
CTR Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value Call Confirmation Clicks Value
Call To Action Asset ID Call To Action Asset Name
Campaign ID Campaign Name
Canceled Subscription Conversion Value Canceled Subscription Conversions
Check-ins Checkouts Initiated
Checkouts Initiated Value Clicks
Completed Registration (Omni) Completed Registration (Omni) Value
Completed Registration (Pixel) Completed Registration (Pixel) Value
Contact Conversions Converted Product Quantity
Converted Product Value Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click Cost Per Call Confirmation Click Conversion
Cost Per Call Confirmation Clicks Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated Cost Per Contact Conversion
Cost Per Donation Conversion Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion Cost Per Lead
Cost Per Location Find Conversion Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Result
Cost Per Schedule Conversion Cost Per Subscription Conversion
Cost Per Trial Started Conversion Cost Per Unique Call Confirmation Click
Cost Per Unique Checkout Initiated Cost Per Unique Mobile App Searches
Cost Per Unique Omni Checkout Initiated Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion Cost Per Website Contact Conversion
Cost Per Website Donation Conversion Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion Cost per 3-Second Video View
Cost per Activate App (Omni) Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel) Cost per Add to Cart (Omni)
Cost per App Install Cost per App Install (Omni)
Cost per App Use Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel) Cost per Credit Spend
Cost per Custom (Omni) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller Cost per Event Response
Cost per Game Play Cost per Initiate Checkout (Omni)
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Landing Page View Cost per Lead (Pixel)
Cost per Level Achieved (Omni) Cost per Link Click
Cost per Messaging Conversation Started Cost per Mobile App Achievement
Cost per Mobile App Checkout Cost per Mobile App Content View
Cost per Mobile App Credit Spend Cost per Mobile App Install
Cost per Mobile App Purchase Cost per Mobile App Rating
Cost per Mobile App Registration Cost per Mobile App Search
Cost per Mobile App Tutorial Completion Cost per New Messaging Conversation
Cost per On-Facebook Lead Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion Cost per Other Mobile App Action
Cost per Page Engagement Cost per Page Like
Cost per Post Engagement Cost per Purchase (Omni)
Cost per Purchase (Pixel) Cost per Rate (Omni)
Cost per Search (Omni) Cost per Search (Pixel)
Cost per Spend Credit (Omni) Cost per Thruplay
Cost per Tutorial Completion (Omni) Cost per Unique Achievements Unlocked (Omni)
Cost per Unique Activate App (Omni) Cost per Unique Adds Payment Info (Pixel)
Cost per Unique Adds To Cart (Pixel) Cost per Unique Adds To Wishlist (Pixel)
Cost per Unique Adds to Cart (Omni) Cost per Unique Click
Cost per Unique Completed Registration (Omni) Cost per Unique Completed Registration (Pixel)
Cost per Unique Credit Spends Cost per Unique Custom pixel events defined by the advertiser (Pixel)
Cost per Unique Initiates Checkout (Omni) Cost per Unique Inline link Click
Cost per Unique Landing Page Views Cost per Unique Level Achieved (Omni)
Cost per Unique Link Clicks Cost per Unique Mobile App Achievements
Cost per Unique Mobile App Adds To Cart Cost per Unique Mobile App Adds to Wishlist
Cost per Unique Mobile App Checkouts Cost per Unique Mobile App Content Views
Cost per Unique Mobile App Credit Spends Cost per Unique Mobile App Feature Unlocks
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Starts Cost per Unique Mobile App Tutorial Completions
Cost per Unique On-Facebook Purchases Cost per Unique Other Mobile App Actions
Cost per Unique Outbound Click Cost per Unique Purchases (Omni)
Cost per Unique Purchases (Pixel) Cost per Unique Rate (Omni)
Cost per Unique Searches (Omni) Cost per Unique Searches (Pixel)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Views Content (Pixel)
Cost per View Content (Omni) Cost per View Content (Pixel)
Country Credit Spends
Credit Spends Value Custom (Omni)
Custom pixel events defined by the advertiser (Pixel) Custom pixel events defined by the advertiser (Pixel) Value
DMA Date
Description Asset ID Description Asset Text
Device Platform Donation Conversions
Estimated Ad Re-callers Estimated Ad Recall Rate
Estimated Call Confirmation Clicks Event Count
Event Responses Frequency
Frequency Value Full View Impressions
Full View Reach Game Plays
Gender Image Asset Hash
Image Asset ID Image Asset Name
Image Asset Photo Image Asset URL
Impression Device Impressions
In-App Ad Click Conversions In-App Ad Impression Conversions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Instant Experience Clicks to Open
Instant Experience Clicks to Start Instant Experience Outbound Clicks
Instant Experience View Percentage Instant Experience View Time
Landing Page Views Leads
Leads (Pixel) Leads (Pixel) Value
Leads Value Level Achieved (Omni)
Level Achieved (Omni) Value Link Asset Display URL
Link Asset Website URL Link URL Asset ID
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Place Page ID
Platform Position Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Product ID Products Customized Conversions
Publisher Platform Purchase ROAS
Purchases (Omni) Purchases (Omni) Value
Purchases (Pixel) Purchases (Pixel) Value
Qualify Answer Rate Rate (Omni)
Rate (Omni) Value Reach
Recurring Subscription Payment Conversion Value Recurring Subscription Payment Conversions
Region Result
Searches (Omni) Value Searches (Pixel)
Searches (Pixel) Value Social Spend
Spend Credits (Omni) Spend Credits (Omni) Value
Spend Credits Omni Conversions Start Trial Conversion Value
Subscription Conversions ThruPlays
Title Asset ID Title Asset Text
Total Action Value for Initiate Checkout (Omni) Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click Total Actions for Search (Omni)
Total Applications Submitted Conversion Value Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value Total Conversion Value for Link Click
Total Donations Conversion Value Total Location Searches Conversion Value
Total Post Backs Total Products Customized Conversion Value
Total Subscriptions Conversion Value Trials Started Conversions
Tutorial Completions (Omni) Tutorial Completions (Omni) Value
Unique 3-Second Video Views Unique Achievements Unlocked (Omni)
Unique Actions for Initiate Checkout (Omni) Unique Actions for Link Click
Unique Activate App (Omni) Unique Adds Payment Info (Pixel)
Unique Adds To Cart (Pixel) Unique Adds To Wishlist (Pixel)
Unique Adds to Cart (Omni) Unique CTR
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Clicks Unique Completed Registration (Omni)
Unique Completed Registration (Pixel) Unique Credit Spends
Unique Custom pixel events defined by the advertiser (Pixel) Unique Inline Link Clicks CTR
Unique Inline link Clicks Unique Landing Page Views
Unique Level Achieved (Omni) Unique Link Clicks CTR
Unique Mobile App Achievements Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Checkouts
Unique Mobile App Content Views Unique Mobile App Credit Spends
Unique Mobile App Feature Unlocks Unique Mobile App Payment Details
Unique Mobile App Purchases Unique Mobile App Ratings
Unique Mobile App Registrations Unique Mobile App Searches
Unique Mobile App Starts Unique Mobile App Tutorial Completions
Unique Omni Intiated Checkout Unique On-Facebook Purchases
Unique Other Mobile App Actions Unique Outbound Clicks
Unique Purchases (Omni) Unique Purchases (Pixel)
Unique Rate (Omni) Unique Searches (Omni)
Unique Searches (Pixel) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Views Content (Omni)
Unique Views Content (Pixel) Video 30-Second Views
Video Asset Ad Labels Video Asset Caption IDs
Video Asset ID Video Asset Thumbnail Hash
Video Asset Thumbnail URL Video Asset URL Tag
Video Avg. Duration Played Video Starts
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content (Omni)
Views Content (Omni) Value Views Content (Pixel)
Views Content (Pixel) Value Website Applications Submitted Conversion Value
Website Applications Submitted Conversions Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions Website Contact Conversions
Website Contacts Conversion Value Website Donation Conversions
Website Donations Conversion Value Website Location Search Conversions
Website Location Searches Conversion Value Website Products Customized Conversion Value
Website Products Customized Conversions Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversions
Website Subscription Conversions Website Subscriptions Conversion Value
Website Trial Started Conversion Value Website Trials Started Conversions

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