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Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Ad Sets
  • Ads
  • Gender & Ages
  • Regions
  • DMA Info
  • Action Breakdown
  • Ad Details
  • Custom Conversions
  • Device
  • Leads
  • Platforms
  • Action Breakdown by Platform
  • Placements
  • Creatives
  • Ads Action Breakdown
  • Product
  • Action Breakdown by Carousel
  • Custom Conversions With Spend

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • CPM
  • CTR
  • Impressions
  • Inline Post Engagement
  • Total Ad Reach
  • Social Spend
  • Spend
  • Video 3-Second Views
  • Clicks
  • CPC
  • CTR (Link Click-Through Rate)
  • CPC (Cost per Link Click)
  • Desktop App Installs
  • Post Comments
  • Commerce Adds to Cart
  • Commerce Messages to Buy
  • Commerce Purchases
  • Commerce Product Views
  • Page Likes
  • Link Clicks from Actions
  • Post Shares
  • Post Reactions
  • Post Engagement
  • Offer Claims
  • Canvas Avg. View Percent
  • Canvas Avg. View Time
  • Cost per Video 10s Watched Impressions
  • Cost per Link Clicks from Actions
  • Cost per Inline Post Engagement
  • Cost per Unique Click
  • Avg. Daily Frequency
  • Link Clicks
  • Unique Link Clicks
  • Avg. Daily Ad Reach
  • Unique Clicks
  • Unique CTR
  • Unique CTR (Link Click-Through Rate)
  • Video 30-Second Views
  • Video Avg. Duration Watched
  • Video Views to 25%
  • Video Views to 50%
  • Mobile App Content Views
  • Mobile App Checkouts Initiated
  • Mobile App Achievements
  • Mobile App Purchases
  • Mobile App Ratings Submitted
  • Mobile App Searches
  • Mobile App Credits Spent
  • MMobile App Tutorials Completed
  • Other Mobile App Actions
  • Desktop App Uses
  • Attentive Impressions
  • Check-ins
  • Credit Spends
  • Post Dwells
  • Question Follows
  • Post Full Views
  • Game Plays
  • Gift Sale
  • On-Facebook Leads
  • Video Views to 75%
  • Video Views to 100%
  • Video Thruplay
  • Cost per 1,000 People Reached
  • Mobile App Achievements Unlocked
  • Mobile App Sessions
  • Mobile App Adds of Payment Info
  • Mobile App Adds To Cart
  • Mobile App Adds to Wishlist
  • Mobile App Registrations Completed
  • Cost per On-Facebook Leads
  • Cost per Offline Lead
  • Cost per Website Leads
  • Mobile App Installs
  • Newly Purchased Mobile Devices
  • Offline Add To Cart
  • Offline Checkout
  • Offline Lead
  • Offline Other Conversion
  • Offline Purchase
  • Offline Registration
  • Website Adds to Cart
  • Website Checkouts Initiated
  • Website Key Page Views)
  • Website Leads
  • Other Website Conversions
  • Website Registrations
  • Photo Views
  • Event Responses
  • Clicks to Play Video
  • Question Answers
  • Cost per Purchase
  • Cost per App Install
  • Cost per Mobile App Install
  • Cost per Desktop App Install
  • App Installs Conversion Value
  • App Uses Conversion Value
  • Attentive Impressions Conversion Value
  • Check-ins Conversion Value
  • Post Comments Conversion Value
  • Commerce Adds to Cart Conversion Value
  • Commerce Messages to Buy Conversion Value
  • Commerce Purchases Conversion Value
  • Commerce Product Views Conversion Value
  • Credit Spends Conversion Value
  • Post Dwells Conversion Value
  • Question Follows Conversion Value
  • Game Plays Conversion Value
  • Gift Sale Conversion Value
  • Leads (Form) Conversion Value
  • Page Likes Conversion Value
  • Link Clicks Conversion Value from Actions
  • Page Mentions Conversion Value
  • Mobile App Installs Conversion Value
  • Newly Purchased Mobile Devices Conversion Value
  • Offline Adds to Cart Conversion Value
  • Offline Checkouts Initiated Conversion Value
  • Offline Leads Conversion Value
  • Offline Other Conversion Value
  • Offline Purchase Conversion Value
  • Offline Registration Conversion Value
  • Website Adds to Cart Conversion Value
  • Website Checkouts Initiated Conversion Value
  • Key Web Page Views Conversion Value (Facebook Pixel)
  • Website Leads Conversion Value
  • Other Website Conversion Value (Facebook Pixel)
  • Website Registrations Completed Conversion Value
  • Photo Views Conversion Value
  • Post Shares Conversion Value
  • Post Reactions Conversion Value
  • Offer Claims Conversion Value
  • Event Responses Conversion Value
  • Page Tab Views Conversion Value
  • Clicks to Play Video Conversion Value
  • Video Views Conversion Value
  • Question Answers Conversion Value
  • Est. Offline Actions
  • Est. Commerce Actions
  • Est. Offline Actions Conversion Value
  • Est. Commerce Actions Conversion Value
  • Est. Mobile App Actions Conversion Value
  • Website Purchases
  • On-Facebook Purchases
  • Total Purchases
  • Website Purchases - View Attribution
  • Website Purchases - Click Attribution
  • Website Content Views
  • Website Adds of Payment Info
  • Website Adds to Wishlist
  • Website Searches
  • Website Purchases Conversion Value
  • On-Facebook Purchases Conversion Value
  • Total Purchases Conversion Value
  • Website Purchases Conversion Value - View Attribution
  • Website Purchases Conversion Value - Click Attribution
  • Website Content Views Conversion Value
  • Website Adds of Payment Info Conversion Value
  • Website Adds to Wishlist Conversion Value
  • Website Searches Conversion Value
  • Outbound Clicks
  • Landing Page Views
  • Estimated Ad Recall Lift (People)
  • Estimated Ad Recall Lift Rate
  • ROAS (Return on Ad Spend)
  • Client Cost
  • Client CPC
  • Client CPM
  • Client CPA*
  • Client Cost per Website Conversion
  • Client CPC (Cost per Link Click)
  • Client Cost per Video 10s Watched
  • Client Cost per Inline Click
  • Client Cost per Inline Post Engagement
  • Client Cost per Unique Click
  • Client Cost per On-Facebook Lead
  • Client Cost per Offline Lead
  • Client Cost per Website Lead
  • Campaigns Count

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