Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.

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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account	Account ID
Account Spending Limit	Action Type
Ad	Ad Body
Ad ID	Ad Set
Ad Set End Date	Ad Set ID
Ad Set Start Date	Ad Sets Lifetime Budget
Ad Status	Address
Adds Payment Info	Adds To Cart
Adds To Wishlist	Age
Age Max	Age Min
Age Range	App Installs Conversion Value
App Uses Conversion Value	Attentive Impressions
Attentive Impressions Conversion Value	Attribution Setting
Avg. Daily Ad Reach	Avg. Daily Frequency
Behaviors	Billing Event
Blocked Messaging Conversations	Buying Type
CIFP (Internal)	CPC
CPC (Cost per Link Click)	CPM
CTR	CTR (Link Click-Through Rate)
Call To Action Type	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Card Name
Check-ins	Check-ins Conversion Value
Checkouts Initiated	Cities
Clicks	Clicks to Play Video Conversion Value
Client CPA*	Client CPC
Client CPC (Cost per Link Click)	Client CPM
Client Cost	Client Cost per Inline Click
Client Cost per Inline Post Engagement	Client Cost per Offline Lead
Client Cost per Offsite Lead	Client Cost per On-Facebook Lead
Client Cost per Total Lead	Client Cost per Unique Click
Client Cost per Video 10s Watched	Client Cost per Website Conversion
College Years	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Conversion Rate Ranking	Conversion Rate Ranking MTD
Conversion Type	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per On-Facebook Leads
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Count	Countries
Country	Created Date
Created Time	Credit Spends
Credit Spends Conversion Value	Currency
Currency Code	Custom Action
Custom Audiences	Custom Conversion ID
Custom Event Type	Custom Pixel Action Event
Custom Pixel Action Event Value	Custom Pixel Conversion Event
Custom Pixel Conversion Event Value	DMA
Daily Budget	Date
Description	Desktop App Installs
Desktop App Uses	Desktop Preview
Desktop Preview URL	Destination URL
Device Platform	Device Platforms
Dynamic Creative Body	Dynamic Creative Destination URL
Education Level	Effective Object Story ID
Effective Object Story URL	Email
Employers	End Date
Engagement Rate Ranking	Engagement Rate Ranking MTD
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift MTD	Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift Rate MTD	Event Responses
Event Responses Conversion Value	Family Status
First & Last Name	First Name
Full Name	Game Plays
Game Plays Conversion Value	Gender
Gift Sale	Gift Sale Conversion Value
Headline	Home Value
ID	Image
Impression Device	Impressions
Income	Industries
Initiates Checkout	Inline Post Engagement
Interested In	Interests
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page
Landing Page Views	Last Name
Lead ID	Leads (Form) Conversion Value
Life Events	Lifetime Budget
Link Clicks	Link Clicks Conversion Value from Actions
Link Clicks from Actions	MMobile App Tutorials Completed
Majors	Messaging Conversations Started
Meta Add To Cart	Meta Checkouts Initiated
Mobile App Achievements	Mobile App Achievements Unlocked
Mobile App Adds To Cart	Mobile App Adds of Payment Info
Mobile App Adds to Wishlist	Mobile App Applications Submitted
Mobile App Applications Submitted Value	Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value	Mobile App Checkouts Initiated
Mobile App Contacts	Mobile App Contacts Value
Mobile App Content Views	Mobile App Credits Spent
Mobile App Donations	Mobile App Donations Value
Mobile App Installs	Mobile App Installs Click Attribution
Mobile App Installs Conversion Value	Mobile App Installs View Attribution
Mobile App Location Searches	Mobile App Location Searches Value
Mobile App Products Customized	Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution	Mobile App Purchase Installs View Attribution
Mobile App Purchases	Mobile App Purchases Conversion Value
Mobile App Ratings Submitted	Mobile App Registrations Completed
Mobile App Searches	Mobile App Sessions
Mobile App Subscriptions	Mobile App Subscriptions Value
Mobile App Trials Started	Mobile App Trials Started Value
Mobile Preview	Mobile Preview URL
Name	New Messaging Conversations
Newly Purchased Mobile Devices	Newly Purchased Mobile Devices Conversion Value
Objective	Offer Claims
Offer Claims Conversion Value	Offline Add To Cart
Offline Adds to Cart Conversion Value	Offline Applications Submitted
Offline Applications Submitted Value	Offline Appointments Scheduled
Offline Appointments Scheduled Value	Offline Checkout
Offline Checkouts Initiated Conversion Value	Offline Contacts
Offline Contacts Value	Offline Donations
Offline Donations Value	Offline Leads
Offline Leads Conversion Value	Offline Location Searches
Offline Location Searches Value	Offline Other Conversion
Offline Other Conversion Value	Offline Products Customized
Offline Products Customized Value	Offline Purchase
Offline Purchase Conversion Value	Offline Registration
Offline Registration Conversion Value	Offline Subscriptions
Offline Subscriptions Value	Offline Trials Started
Offline Trials Started Value	Offsite Leads
Offsite Leads Conversion Value	On-Facebook Leads
On-Facebook Purchases	On-Facebook Purchases Conversion Value
Optimization Goal	Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel)	Other Website Conversions
Outbound Clicks	PUrl (Internal)
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Phone Number	Photo Views
Photo Views Conversion Value	Platform
Platform Position	Post Click Action Value
Post Click Action Value (28 days)	Post Click Action Value (7 days)
Post Click Actions	Post Click Actions (28 days)
Post Click Actions (7 days)	Post Click Conversion Value
Post Click Conversion Value (28 days)	Post Click Conversion Value (7 days)
Post Click Conversions	Post Click Conversions (28 days)
Post Click Conversions (7 days)	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Impression Action Value
Post Impression Action Value (28 days)	Post Impression Action Value (7 days)
Post Impression Actions	Post Impression Actions (28 days)
Post Impression Actions (7 days)	Post Impression Conversion Value
Post Impression Conversion Value (28 days)	Post Impression Conversion Value (7 days)
Post Impression Conversions	Post Impression Conversions (28 days)
Post Impression Conversions (7 days)	Post Reactions
Post Reactions Conversion Value	Post Saves
Post Shares	Post Shares Conversion Value
Product	Product ID
Publisher Platform	Publisher Platforms
Purchases	Purchases Conversion Value
Quality Ranking	Quality Ranking MTD
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Reach Lifetime
Reach MTD	Region
Relationship	Relationship Status
Schools	Searches
Social Spend	Spend
Start Date	Status
Story Ad Preview	Story Ad Preview URL
Text	Thumbnail URL
Total	Total Ad Reach
Total Applications Submitted	Total Applications Submitted Value
Total Appointments Scheduled	Total Appointments Scheduled Value
Total Contacts	Total Contacts Value
Total Custom Actions	Total Custom Conversion
Total Custom Conversions	Total Donations
Total Donations Value	Total Leads
Total Leads Conversion Value	Total Location Searches
Total Location Searches Value	Total Products Customized
Total Products Customized Value	Total Purchases
Total Purchases Conversion Value	Total Subscriptions
Total Subscriptions Value	Total Trials Started
Total Trials Started Value	Type
URL	URL Parameters
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
Updated Date	User Ad Clusters
Users Targeted	Value
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Add of Payment Info Click Attribution	Website Add of Payment Info View Attribution
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Applications Submitted	Website Applications Submitted Value
Website Appointments Scheduled	Website Appointments Scheduled Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Contacts	Website Contacts Value
Website Content Views Conversion Value	Website Donations
Website Donations Value	Website Key Page Views)
Website Location Searches	Website Location Searches Value
Website Products Customized	Website Products Customized Value
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value	Website Subscriptions
Website Subscriptions Value	Website Trials Started
Website Trials Started Value	Website URL
Work Positions

Account	Account ID
Action Type	Ad
Ad ID	Ad Set
Ad Set ID	Billing Event
Buying Type	Campaign
Campaign ID	Card Name
Count	Custom Event Type
Date	Description
Objective	Optimization Goal
Platform	Status

Account	Account ID
Action Type	Ad
Ad ID	Ad Set
Ad Set ID	Billing Event
Buying Type	Campaign
Campaign ID	Conversion Type
Count	Custom Event Type
Date	Description
Objective	Optimization Goal
Platform	Status
Value

Action Type	Ad Set
Ad Set ID	Billing Event
Campaign	Campaign ID
Count	Date
Objective	Optimization Goal

Ad	Ad ID
Ad Set	Ad Set ID
Age Range	Billing Event
Campaign	Campaign ID
Cities	Countries
Date	Desktop Preview
Desktop Preview URL	Gender
Mobile Preview	Mobile Preview URL
Objective	Optimization Goal
Publisher Platforms	Relationship
Story Ad Preview	Story Ad Preview URL

Account	Account ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Attribution Setting	Avg. Daily Ad Reach
Avg. Daily Frequency	Billing Event
Buying Type	CPC
CPC (Cost per Link Click)	CPM
CTR	CTR (Link Click-Through Rate)
Campaign	Campaign ID
Canvas Avg. View Percent	Canvas Avg. View Time
Check-ins	Check-ins Conversion Value
Clicks	Clicks to Play Video Conversion Value
Client CPA*	Client CPC
Client CPC (Cost per Link Click)	Client CPM
Client Cost	Client Cost per Inline Click
Client Cost per Inline Post Engagement	Client Cost per Offline Lead
Client Cost per Offsite Lead	Client Cost per On-Facebook Lead
Client Cost per Total Lead	Client Cost per Unique Click
Client Cost per Video 10s Watched	Client Cost per Website Conversion
Commerce Adds to Cart	Commerce Adds to Cart Conversion Value
Commerce Messages to Buy	Commerce Messages to Buy Conversion Value
Commerce Product Views	Commerce Product Views Conversion Value
Commerce Purchases	Commerce Purchases Conversion Value
Completed Registration	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per Purchase
Cost per Total Lead	Cost per Unique Click
Cost per Video 10s Watched Impressions	Credit Spends
Credit Spends Conversion Value	Daily Budget
Date	Desktop App Installs
Desktop App Uses	End Date
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift MTD	Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift Rate MTD	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impressions
Inline Post Engagement	Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views	Leads (Form) Conversion Value
Lifetime Budget	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Post Comments	Post Comments Conversion Value
Post Dwells	Post Dwells Conversion Value
Post Engagement	Post Full Views
Post Reactions	Post Reactions Conversion Value
Post Shares	Post Shares Conversion Value
Purchases	Question Answers
Question Answers Conversion Value	Question Follows
Question Follows Conversion Value	ROAS (Return on Ad Spend)
Reach MTD	Searches
Social Spend	Spend
Start Date	Status
Total Ad Reach	Total Custom Actions
Total Custom Conversions	Total Leads
Total Leads Conversion Value	Total Purchases
Total Purchases Conversion Value	Unique CTR
Unique CTR (Link Click-Through Rate)	Unique Clicks
Unique Link Clicks	Users Targeted
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value	Website Key Page Views)
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account	Account ID
Ad	Ad Body
Ad ID	Ad Set
Ad Set End Date	Ad Set ID
Ad Set Start Date	Adds Payment Info
Adds To Cart	Adds To Wishlist
Age Max	Age Min
Age Range	App Installs Conversion Value
App Uses Conversion Value	Attentive Impressions
Attentive Impressions Conversion Value	Avg. Daily Ad Reach
Avg. Daily Frequency	Behaviors
Billing Event	Blocked Messaging Conversations
Buying Type	CIFP (Internal)
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Checkouts Initiated
Cities	Clicks
Clicks to Play Video Conversion Value	Client CPA*
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	College Years
Commerce Adds to Cart	Commerce Adds to Cart Conversion Value
Commerce Messages to Buy	Commerce Messages to Buy Conversion Value
Commerce Product Views	Commerce Product Views Conversion Value
Commerce Purchases	Commerce Purchases Conversion Value
Completed Registration	Conversion Rate Ranking
Conversion Rate Ranking MTD	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per Purchase
Cost per Total Lead	Cost per Unique Click
Cost per Video 10s Watched Impressions	Countries
Credit Spends	Credit Spends Conversion Value
Custom Audiences	Custom Pixel Action Event
Custom Pixel Action Event Value	Custom Pixel Conversion Event
Custom Pixel Conversion Event Value	Date
Desktop App Installs	Desktop App Uses
Desktop Preview	Desktop Preview URL
Destination URL	Device Platforms
Dynamic Creative Body	Dynamic Creative Destination URL
Education Level	Employers
Engagement Rate Ranking	Engagement Rate Ranking MTD
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift MTD	Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift Rate MTD	Event Responses
Event Responses Conversion Value	Family Status
Game Plays	Game Plays Conversion Value
Gender	Gift Sale
Gift Sale Conversion Value	Home Value
Impressions	Income
Industries	Inline Post Engagement
Interested In	Interests
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page Views
Leads (Form) Conversion Value	Life Events
Link Clicks	Link Clicks Conversion Value from Actions
Link Clicks from Actions	MMobile App Tutorials Completed
Majors	Messaging Conversations Started
Meta Add To Cart	Meta Checkouts Initiated
Mobile App Achievements	Mobile App Achievements Unlocked
Mobile App Adds To Cart	Mobile App Adds of Payment Info
Mobile App Adds to Wishlist	Mobile App Applications Submitted
Mobile App Applications Submitted Value	Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value	Mobile App Checkouts Initiated
Mobile App Contacts	Mobile App Contacts Value
Mobile App Content Views	Mobile App Credits Spent
Mobile App Donations	Mobile App Donations Value
Mobile App Installs	Mobile App Installs Click Attribution
Mobile App Installs Conversion Value	Mobile App Installs View Attribution
Mobile App Location Searches	Mobile App Location Searches Value
Mobile App Products Customized	Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution	Mobile App Purchase Installs View Attribution
Mobile App Purchases	Mobile App Purchases Conversion Value
Mobile App Ratings Submitted	Mobile App Registrations Completed
Mobile App Searches	Mobile App Sessions
Mobile App Subscriptions	Mobile App Subscriptions Value
Mobile App Trials Started	Mobile App Trials Started Value
Mobile Preview	Mobile Preview URL
New Messaging Conversations	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Applications Submitted	Offline Applications Submitted Value
Offline Appointments Scheduled	Offline Appointments Scheduled Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Contacts	Offline Contacts Value
Offline Donations	Offline Donations Value
Offline Leads	Offline Leads Conversion Value
Offline Location Searches	Offline Location Searches Value
Offline Other Conversion	Offline Other Conversion Value
Offline Products Customized	Offline Products Customized Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offline Subscriptions	Offline Subscriptions Value
Offline Trials Started	Offline Trials Started Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
PUrl (Internal)	Page Likes
Page Likes Conversion Value	Page Mentions Conversion Value
Page Tab Views Conversion Value	Photo Views
Photo Views Conversion Value	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Saves
Post Shares	Post Shares Conversion Value
Publisher Platforms	Purchases
Quality Ranking	Quality Ranking MTD
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Reach MTD
Relationship Status	Schools
Searches	Social Spend
Spend	Status
Story Ad Preview	Story Ad Preview URL
Thumbnail URL	Total Ad Reach
Total Applications Submitted	Total Applications Submitted Value
Total Appointments Scheduled	Total Appointments Scheduled Value
Total Contacts	Total Contacts Value
Total Custom Actions	Total Custom Conversion
Total Donations	Total Donations Value
Total Leads	Total Leads Conversion Value
Total Location Searches	Total Location Searches Value
Total Products Customized	Total Products Customized Value
Total Purchases	Total Purchases Conversion Value
Total Subscriptions	Total Subscriptions Value
Total Trials Started	Total Trials Started Value
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
User Ad Clusters	Users Targeted
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Add of Payment Info Click Attribution	Website Add of Payment Info View Attribution
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Applications Submitted	Website Applications Submitted Value
Website Appointments Scheduled	Website Appointments Scheduled Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Contacts	Website Contacts Value
Website Content Views Conversion Value	Website Donations
Website Donations Value	Website Key Page Views)
Website Location Searches	Website Location Searches Value
Website Products Customized	Website Products Customized Value
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value	Website Subscriptions
Website Subscriptions Value	Website Trials Started
Website Trials Started Value	Work Positions

Account	Account ID
Action Type	Ad
Ad ID	Ad Set
Ad Set ID	Billing Event
Buying Type	Campaign
Campaign ID	Count
Date	Objective
Optimization Goal	Status

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Billing Event	Buying Type
Campaign	Campaign ID
Conversion Type	Count
Date	Objective
Optimization Goal	Status

Account	Account ID
Account Spending Limit	Ad Sets Lifetime Budget
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Buying Type	CPC
CPC (Cost per Link Click)	CPM
CTR	CTR (Link Click-Through Rate)
Campaign	Campaign ID
Canvas Avg. View Percent	Canvas Avg. View Time
Check-ins	Check-ins Conversion Value
Clicks	Clicks to Play Video Conversion Value
Client CPA*	Client CPC
Client CPC (Cost per Link Click)	Client CPM
Client Cost	Client Cost per Inline Click
Client Cost per Inline Post Engagement	Client Cost per Offline Lead
Client Cost per Offsite Lead	Client Cost per On-Facebook Lead
Client Cost per Total Lead	Client Cost per Unique Click
Client Cost per Video 10s Watched	Client Cost per Website Conversion
Commerce Adds to Cart	Commerce Adds to Cart Conversion Value
Commerce Messages to Buy	Commerce Messages to Buy Conversion Value
Commerce Product Views	Commerce Product Views Conversion Value
Commerce Purchases	Commerce Purchases Conversion Value
Completed Registration	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per Purchase
Cost per Total Lead	Cost per Unique Click
Cost per Video 10s Watched Impressions	Created Date
Credit Spends	Credit Spends Conversion Value
Currency	Daily Budget
Date	Desktop App Installs
Desktop App Uses	End Date
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift MTD	Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift Rate MTD	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impressions
Inline Post Engagement	Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views	Leads (Form) Conversion Value
Lifetime Budget	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel)	Other Website Conversions
Outbound Clicks	Page Likes
Page Likes Conversion Value	Page Mentions Conversion Value
Page Tab Views Conversion Value	Photo Views
Photo Views Conversion Value	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Purchases
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Reach Lifetime
Reach MTD	Searches
Social Spend	Spend
Start Date	Status
Total Ad Reach	Total Custom Actions
Total Custom Conversions	Total Leads
Total Leads Conversion Value	Total Purchases
Total Purchases Conversion Value	Unique CTR
Unique CTR (Link Click-Through Rate)	Unique Clicks
Unique Link Clicks	Updated Date
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value	Website Key Page Views)
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Billing Event	Buying Type
Campaign	Campaign ID
Conversion Type	Count
Date	Objective
Optimization Goal	Platform
Status	Value

Ad Set	Ad Set ID
Billing Event	Campaign
Campaign ID	Conversion Type
Count	Date
Objective	Optimization Goal

Account	Account ID
Ad	Ad Body
Ad ID	Ad Set
Ad Set ID	Ad Status
Billing Event	Buying Type
Call To Action Type	Campaign
Campaign ID	Date
Destination URL	Effective Object Story ID
Effective Object Story URL	Headline
Landing Page	Name
Objective	Optimization Goal
Status	Type
URL Parameters

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Billing Event	Campaign
Campaign ID	Custom Action
Custom Conversion ID	Date
Objective	Optimization Goal
Post Click Action Value	Post Click Action Value (28 days)
Post Click Action Value (7 days)	Post Click Actions
Post Click Actions (28 days)	Post Click Actions (7 days)
Post Impression Action Value	Post Impression Action Value (28 days)
Post Impression Action Value (7 days)	Post Impression Actions
Post Impression Actions (28 days)	Post Impression Actions (7 days)
Total	Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Billing Event	Campaign
Campaign ID	Conversion Type
Date	Objective
Optimization Goal	Post Click Conversion Value
Post Click Conversion Value (28 days)	Post Click Conversion Value (7 days)
Post Click Conversions	Post Click Conversions (28 days)
Post Click Conversions (7 days)	Post Impression Conversion Value
Post Impression Conversion Value (28 days)	Post Impression Conversion Value (7 days)
Post Impression Conversions	Post Impression Conversions (28 days)
Post Impression Conversions (7 days)	Total
Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPC
Client CPC (Cost per Link Click)	Client CPM
Client Cost	Client Cost per Inline Click
Client Cost per Inline Post Engagement	Client Cost per Offline Lead
Client Cost per Offsite Lead	Client Cost per On-Facebook Lead
Client Cost per Total Lead	Client Cost per Unique Click
Client Cost per Video 10s Watched	Client Cost per Website Conversion
Commerce Adds to Cart	Commerce Adds to Cart Conversion Value
Commerce Messages to Buy	Commerce Messages to Buy Conversion Value
Commerce Product Views	Commerce Product Views Conversion Value
Commerce Purchases	Commerce Purchases Conversion Value
Completed Registration	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per Purchase
Cost per Total Lead	Cost per Unique Click
Cost per Video 10s Watched Impressions	Country
Credit Spends	Credit Spends Conversion Value
DMA	Date
Desktop App Installs	Desktop App Uses
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impressions
Inline Post Engagement	Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views	Leads (Form) Conversion Value
Link Clicks	Link Clicks Conversion Value from Actions
Link Clicks from Actions	MMobile App Tutorials Completed
Mobile App Achievements	Mobile App Achievements Unlocked
Mobile App Adds To Cart	Mobile App Adds of Payment Info
Mobile App Adds to Wishlist	Mobile App Checkouts Initiated
Mobile App Content Views	Mobile App Credits Spent
Mobile App Installs	Mobile App Installs Conversion Value
Mobile App Purchases	Mobile App Purchases Conversion Value
Mobile App Ratings Submitted	Mobile App Registrations Completed
Mobile App Searches	Mobile App Sessions
Newly Purchased Mobile Devices	Newly Purchased Mobile Devices Conversion Value
Objective	Offer Claims
Offer Claims Conversion Value	Offline Add To Cart
Offline Adds to Cart Conversion Value	Offline Checkout
Offline Checkouts Initiated Conversion Value	Offline Leads
Offline Leads Conversion Value	Offline Other Conversion
Offline Other Conversion Value	Offline Purchase
Offline Purchase Conversion Value	Offline Registration
Offline Registration Conversion Value	Offsite Leads
Offsite Leads Conversion Value	On-Facebook Leads
On-Facebook Purchases	On-Facebook Purchases Conversion Value
Optimization Goal	Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel)	Other Website Conversions
Outbound Clicks	Page Likes
Page Likes Conversion Value	Page Mentions Conversion Value
Page Tab Views Conversion Value	Photo Views
Photo Views Conversion Value	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Purchases
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Searches
Social Spend	Spend
Status	Total Ad Reach
Total Leads	Total Leads Conversion Value
Total Purchases	Total Purchases Conversion Value
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Views Conversion Value	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content	Website Adds To Cart
Website Adds of Payment Info Conversion Value	Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value	Website Checkouts Initiated
Website Checkouts Initiated Conversion Value	Website Content Views Conversion Value
Website Key Page Views)	Website Purchases - Click Attribution
Website Purchases - View Attribution	Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution	Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value	Website Searches Conversion Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPA*
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Cost per 1,000 People Reached	Cost per App Install
Cost per Desktop App Install	Cost per Inline Post Engagement
Cost per Landing Page Views	Cost per Link Clicks from Actions
Cost per Mobile App Install	Cost per Offline Lead
Cost per Offsite Lead	Cost per On-Facebook Lead
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Credit Spends	Credit Spends Conversion Value
Date	Desktop App Installs
Desktop App Uses	Device Platform
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impression Device
Impressions	Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page Views
Leads (Form) Conversion Value	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Platform	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Purchases
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Searches
Social Spend	Spend
Status	Total Ad Reach
Total Leads	Total Leads Conversion Value
Total Purchases	Total Purchases Conversion Value
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value	Website Key Page Views)
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Impressions	Initiates Checkout
Landing Page Views	Link Clicks
Link Clicks from Actions	Name
Objective	On-Facebook Leads
Optimization Goal	Post Engagement
Purchases	Purchases Conversion Value
Spend	Total Ad Reach

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Impressions	Initiates Checkout
Landing Page Views	Link Clicks
Link Clicks from Actions	Objective
On-Facebook Leads	Optimization Goal
Post Engagement	Purchases
Purchases Conversion Value	Spend
Text	Total Ad Reach

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Impressions	Initiates Checkout
Landing Page Views	Link Clicks
Link Clicks from Actions	Objective
On-Facebook Leads	Optimization Goal
Post Engagement	Purchases
Purchases Conversion Value	Spend
Text	Total Ad Reach

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Image	Impressions
Initiates Checkout	Landing Page Views
Link Clicks	Link Clicks from Actions
Name	Objective
On-Facebook Leads	Optimization Goal
Post Engagement	Purchases
Purchases Conversion Value	Spend
Total Ad Reach	URL

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Impressions	Initiates Checkout
Landing Page Views	Link Clicks
Link Clicks from Actions	Objective
On-Facebook Leads	Optimization Goal
Post Engagement	Purchases
Purchases Conversion Value	Spend
Text	Total Ad Reach

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set ID
Ad Status	Adds To Cart
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CTR	Campaign
Campaign ID	Clicks
Cost per Landing Page Views	Cost per On-Facebook Leads
Date	ID
Impressions	Initiates Checkout
Landing Page Views	Link Clicks
Link Clicks from Actions	Objective
On-Facebook Leads	Optimization Goal
Post Engagement	Purchases
Purchases Conversion Value	Spend
Total Ad Reach	Website URL

Account	Account ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
Age	App Installs Conversion Value
App Uses Conversion Value	Attentive Impressions
Attentive Impressions Conversion Value	Avg. Daily Ad Reach
Avg. Daily Frequency	Billing Event
Buying Type	CPC
CPC (Cost per Link Click)	CPM
CTR	CTR (Link Click-Through Rate)
Campaign	Campaign ID
Canvas Avg. View Percent	Canvas Avg. View Time
Check-ins	Check-ins Conversion Value
Clicks	Clicks to Play Video Conversion Value
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Cost per 1,000 People Reached	Cost per App Install
Cost per Desktop App Install	Cost per Inline Post Engagement
Cost per Landing Page Views	Cost per Link Clicks from Actions
Cost per Mobile App Install	Cost per Offline Lead
Cost per Offsite Lead	Cost per On-Facebook Lead
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Credit Spends	Credit Spends Conversion Value
Date	Desktop App Installs
Desktop App Uses	Est. Commerce Actions
Est. Commerce Actions Conversion Value	Est. Mobile App Actions Conversion Value
Est. Offline Actions	Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People)	Estimated Ad Recall Lift Rate
Event Responses	Event Responses Conversion Value
Game Plays	Game Plays Conversion Value
Gender	Gift Sale
Gift Sale Conversion Value	Impressions
Inline Post Engagement	Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views	Leads (Form) Conversion Value
Link Clicks	Link Clicks Conversion Value from Actions
Link Clicks from Actions	MMobile App Tutorials Completed
Mobile App Achievements	Mobile App Achievements Unlocked
Mobile App Adds To Cart	Mobile App Adds of Payment Info
Mobile App Adds to Wishlist	Mobile App Checkouts Initiated
Mobile App Content Views	Mobile App Credits Spent
Mobile App Installs	Mobile App Installs Conversion Value
Mobile App Purchases	Mobile App Purchases Conversion Value
Mobile App Ratings Submitted	Mobile App Registrations Completed
Mobile App Searches	Mobile App Sessions
Newly Purchased Mobile Devices	Newly Purchased Mobile Devices Conversion Value
Objective	Offer Claims
Offer Claims Conversion Value	Offline Add To Cart
Offline Adds to Cart Conversion Value	Offline Checkout
Offline Checkouts Initiated Conversion Value	Offline Leads
Offline Leads Conversion Value	Offline Other Conversion
Offline Other Conversion Value	Offline Purchase
Offline Purchase Conversion Value	Offline Registration
Offline Registration Conversion Value	Offsite Leads
Offsite Leads Conversion Value	On-Facebook Leads
On-Facebook Purchases	On-Facebook Purchases Conversion Value
Optimization Goal	Other Mobile App Actions
Other Website Conversion Value (Facebook Pixel)	Other Website Conversions
Outbound Clicks	Page Likes
Page Likes Conversion Value	Page Mentions Conversion Value
Page Tab Views Conversion Value	Photo Views
Photo Views Conversion Value	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Purchases
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Reach MTD
Searches	Social Spend
Spend	Status
Total Ad Reach	Total Leads
Total Leads Conversion Value	Total Purchases
Total Purchases Conversion Value	Unique CTR
Unique CTR (Link Click-Through Rate)	Unique Clicks
Unique Link Clicks	Video 3-Second Views
Video 30-Second Views	Video Avg. Duration Watched
Video Plays	Video Thruplay
Video Views Conversion Value	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content	Website Adds To Cart
Website Adds of Payment Info Conversion Value	Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value	Website Checkouts Initiated
Website Checkouts Initiated Conversion Value	Website Content Views Conversion Value
Website Key Page Views)	Website Purchases - Click Attribution
Website Purchases - View Attribution	Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution	Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value	Website Searches Conversion Value

Ad	Ad ID
Ad Set	Ad Set ID
Address	Billing Event
Campaign	Campaign ID
Created Time	Date
Email	First & Last Name
First Name	Full Name
Last Name	Lead ID
Objective	Optimization Goal
Phone Number

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set End Date
Ad Set ID	Ad Set Start Date
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPA*
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Cost per 1,000 People Reached	Cost per App Install
Cost per Desktop App Install	Cost per Inline Post Engagement
Cost per Landing Page Views	Cost per Link Clicks from Actions
Cost per Mobile App Install	Cost per Offline Lead
Cost per Offsite Lead	Cost per On-Facebook Lead
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Credit Spends	Credit Spends Conversion Value
Currency Code	Date
Desktop App Installs	Desktop App Uses
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impression Device
Impressions	Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page Views
Leads (Form) Conversion Value	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Platform Position	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Publisher Platform
Purchases	Question Answers
Question Answers Conversion Value	Question Follows
Question Follows Conversion Value	ROAS (Return on Ad Spend)
Reach MTD	Searches
Social Spend	Spend
Status	Total Ad Reach
Total Leads	Total Leads Conversion Value
Total Purchases	Total Purchases Conversion Value
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value	Website Key Page Views)
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account	Account ID
Ad	Ad ID
Ad Set	Ad Set End Date
Ad Set ID	Ad Set Start Date
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPA*
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Cost per 1,000 People Reached	Cost per App Install
Cost per Desktop App Install	Cost per Inline Post Engagement
Cost per Landing Page Views	Cost per Link Clicks from Actions
Cost per Mobile App Install	Cost per Offline Lead
Cost per Offsite Lead	Cost per On-Facebook Lead
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Credit Spends	Credit Spends Conversion Value
Custom Pixel Action Event	Custom Pixel Action Event Value
Custom Pixel Conversion Event	Custom Pixel Conversion Event Value
Date	Desktop App Installs
Desktop App Uses	Desktop Preview
Est. Commerce Actions	Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value	Est. Offline Actions
Est. Offline Actions Conversion Value	Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift Rate	Event Responses
Event Responses Conversion Value	Game Plays
Game Plays Conversion Value	Gift Sale
Gift Sale Conversion Value	Impressions
Inline Post Engagement	Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views	Leads (Form) Conversion Value
Link Clicks	Link Clicks Conversion Value from Actions
Link Clicks from Actions	MMobile App Tutorials Completed
Mobile App Achievements	Mobile App Achievements Unlocked
Mobile App Adds To Cart	Mobile App Adds of Payment Info
Mobile App Adds to Wishlist	Mobile App Checkouts Initiated
Mobile App Content Views	Mobile App Credits Spent
Mobile App Installs	Mobile App Installs Conversion Value
Mobile App Purchases	Mobile App Purchases Conversion Value
Mobile App Ratings Submitted	Mobile App Registrations Completed
Mobile App Searches	Mobile App Sessions
Mobile Preview	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Platform	Post Comments
Post Comments Conversion Value	Post Dwells
Post Dwells Conversion Value	Post Engagement
Post Full Views	Post Reactions
Post Reactions Conversion Value	Post Shares
Post Shares Conversion Value	Purchases
Question Answers	Question Answers Conversion Value
Question Follows	Question Follows Conversion Value
ROAS (Return on Ad Spend)	Reach MTD
Searches	Social Spend
Spend	Status
Total Ad Reach	Total Leads
Total Leads Conversion Value	Total Purchases
Total Purchases Conversion Value	Unique CTR
Unique CTR (Link Click-Through Rate)	Unique Clicks
Unique Link Clicks	Video 3-Second Views
Video 30-Second Views	Video Avg. Duration Watched
Video Plays	Video Thruplay
Video Views Conversion Value	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content	Website Adds To Cart
Website Adds of Payment Info Conversion Value	Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value	Website Checkouts Initiated
Website Checkouts Initiated Conversion Value	Website Content Views Conversion Value
Website Key Page Views)	Website Purchases - Click Attribution
Website Purchases - View Attribution	Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution	Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value	Website Searches Conversion Value

Account	Account ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPA*
Client CPC	Client CPC (Cost per Link Click)
Client CPM	Client Cost
Client Cost per Inline Click	Client Cost per Inline Post Engagement
Client Cost per Offline Lead	Client Cost per Offsite Lead
Client Cost per On-Facebook Lead	Client Cost per Total Lead
Client Cost per Unique Click	Client Cost per Video 10s Watched
Client Cost per Website Conversion	Commerce Adds to Cart
Commerce Adds to Cart Conversion Value	Commerce Messages to Buy
Commerce Messages to Buy Conversion Value	Commerce Product Views
Commerce Product Views Conversion Value	Commerce Purchases
Commerce Purchases Conversion Value	Completed Registration
Cost per 1,000 People Reached	Cost per App Install
Cost per Desktop App Install	Cost per Inline Post Engagement
Cost per Landing Page Views	Cost per Link Clicks from Actions
Cost per Mobile App Install	Cost per Offline Lead
Cost per Offsite Lead	Cost per On-Facebook Lead
Cost per Purchase	Cost per Total Lead
Cost per Unique Click	Cost per Video 10s Watched Impressions
Credit Spends	Credit Spends Conversion Value
Date	Desktop App Installs
Desktop App Uses	Est. Commerce Actions
Est. Commerce Actions Conversion Value	Est. Mobile App Actions Conversion Value
Est. Offline Actions	Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People)	Estimated Ad Recall Lift Rate
Event Responses	Event Responses Conversion Value
Game Plays	Game Plays Conversion Value
Gift Sale	Gift Sale Conversion Value
Impressions	Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page Views
Leads (Form) Conversion Value	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Post Comments	Post Comments Conversion Value
Post Dwells	Post Dwells Conversion Value
Post Engagement	Post Full Views
Post Reactions	Post Reactions Conversion Value
Post Shares	Post Shares Conversion Value
Product	Product ID
Purchases	Question Answers
Question Answers Conversion Value	Question Follows
Question Follows Conversion Value	ROAS (Return on Ad Spend)
Searches	Social Spend
Spend	Total Ad Reach
Total Leads	Total Leads Conversion Value
Total Purchases	Total Purchases Conversion Value
Unique CTR	Unique CTR (Link Click-Through Rate)
Unique Clicks	Unique Link Clicks
Video 3-Second Views	Video 30-Second Views
Video Avg. Duration Watched	Video Plays
Video Thruplay	Video Views Conversion Value
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content
Website Adds To Cart	Website Adds of Payment Info Conversion Value
Website Adds to Cart Conversion Value	Website Adds to Wishlist Conversion Value
Website Checkouts Initiated	Website Checkouts Initiated Conversion Value
Website Content Views Conversion Value	Website Key Page Views)
Website Purchases - Click Attribution	Website Purchases - View Attribution
Website Purchases Conversion Value	Website Purchases Conversion Value - Click Attribution
Website Purchases Conversion Value - View Attribution	Website Registrations Completed Conversion Value
Website Searches Conversion Value

Account	Account ID
Ad Set	Ad Set ID
Adds Payment Info	Adds To Wishlist
App Installs Conversion Value	App Uses Conversion Value
Attentive Impressions	Attentive Impressions Conversion Value
Avg. Daily Ad Reach	Avg. Daily Frequency
Billing Event	Buying Type
CPC	CPC (Cost per Link Click)
CPM	CTR
CTR (Link Click-Through Rate)	Campaign
Campaign ID	Canvas Avg. View Percent
Canvas Avg. View Time	Check-ins
Check-ins Conversion Value	Clicks
Clicks to Play Video Conversion Value	Client CPC
Client CPC (Cost per Link Click)	Client CPM
Client Cost	Client Cost per Inline Click
Client Cost per Inline Post Engagement	Client Cost per Offline Lead
Client Cost per Offsite Lead	Client Cost per On-Facebook Lead
Client Cost per Total Lead	Client Cost per Unique Click
Client Cost per Video 10s Watched	Client Cost per Website Conversion
Commerce Adds to Cart	Commerce Adds to Cart Conversion Value
Commerce Messages to Buy	Commerce Messages to Buy Conversion Value
Commerce Product Views	Commerce Product Views Conversion Value
Commerce Purchases	Commerce Purchases Conversion Value
Completed Registration	Cost per 1,000 People Reached
Cost per App Install	Cost per Desktop App Install
Cost per Inline Post Engagement	Cost per Landing Page Views
Cost per Link Clicks from Actions	Cost per Mobile App Install
Cost per Offline Lead	Cost per Offsite Lead
Cost per On-Facebook Lead	Cost per Purchase
Cost per Total Lead	Cost per Unique Click
Cost per Video 10s Watched Impressions	Country
Credit Spends	Credit Spends Conversion Value
Date	Desktop App Installs
Desktop App Uses	Est. Commerce Actions
Est. Commerce Actions Conversion Value	Est. Mobile App Actions Conversion Value
Est. Offline Actions	Est. Offline Actions Conversion Value
Estimated Ad Recall Lift (People)	Estimated Ad Recall Lift Rate
Event Responses	Event Responses Conversion Value
Game Plays	Game Plays Conversion Value
Gift Sale	Gift Sale Conversion Value
Impressions	Inline Post Engagement
Key Web Page Views Conversion Value (Facebook Pixel)	Landing Page Views
Leads (Form) Conversion Value	Link Clicks
Link Clicks Conversion Value from Actions	Link Clicks from Actions
MMobile App Tutorials Completed	Mobile App Achievements
Mobile App Achievements Unlocked	Mobile App Adds To Cart
Mobile App Adds of Payment Info	Mobile App Adds to Wishlist
Mobile App Checkouts Initiated	Mobile App Content Views
Mobile App Credits Spent	Mobile App Installs
Mobile App Installs Conversion Value	Mobile App Purchases
Mobile App Purchases Conversion Value	Mobile App Ratings Submitted
Mobile App Registrations Completed	Mobile App Searches
Mobile App Sessions	Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value	Objective
Offer Claims	Offer Claims Conversion Value
Offline Add To Cart	Offline Adds to Cart Conversion Value
Offline Checkout	Offline Checkouts Initiated Conversion Value
Offline Leads	Offline Leads Conversion Value
Offline Other Conversion	Offline Other Conversion Value
Offline Purchase	Offline Purchase Conversion Value
Offline Registration	Offline Registration Conversion Value
Offsite Leads	Offsite Leads Conversion Value
On-Facebook Leads	On-Facebook Purchases
On-Facebook Purchases Conversion Value	Optimization Goal
Other Mobile App Actions	Other Website Conversion Value (Facebook Pixel)
Other Website Conversions	Outbound Clicks
Page Likes	Page Likes Conversion Value
Page Mentions Conversion Value	Page Tab Views Conversion Value
Photo Views	Photo Views Conversion Value
Post Comments	Post Comments Conversion Value
Post Dwells	Post Dwells Conversion Value
Post Engagement	Post Full Views
Post Reactions	Post Reactions Conversion Value
Post Shares	Post Shares Conversion Value
Purchases	Question Answers
Question Answers Conversion Value	Question Follows
Question Follows Conversion Value	ROAS (Return on Ad Spend)
Reach MTD	Region
Searches	Social Spend
Spend	Status
Total Ad Reach	Total Leads
Total Leads Conversion Value	Total Purchases
Total Purchases Conversion Value	Unique CTR
Unique CTR (Link Click-Through Rate)	Unique Clicks
Unique Link Clicks	Video Thruplay
Views Content	Website Adds To Cart
Website Adds of Payment Info Conversion Value	Website Adds to Cart Conversion Value
Website Adds to Wishlist Conversion Value	Website Checkouts Initiated
Website Checkouts Initiated Conversion Value	Website Content Views Conversion Value
Website Key Page Views)	Website Purchases - Click Attribution
Website Purchases - View Attribution	Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution	Website Purchases Conversion Value - View Attribution
Website Registrations Completed Conversion Value	Website Searches Conversion Value

3-Second Video Views	Account Age (days)
Account Agency Client Declaration	Account Amount Spent
Account Attribution Spec	Account Balance
Account Business	Account Business City
Account Business Country Code	Account Business Name
Account Business State	Account Business Street
Account Business Street 2	Account Business Zip
Account Can Create Brand Lift Study	Account Capabilities
Account Created Time	Account Currency
Account DirectDeals ToS Accepted	Account Disable Reason
Account End Advertiser	Account End Advertiser Name
Account Extended Credit Invoice Group	Account FB Entity
Account Failed Delivery Checks	Account Funding Source
Account Funding Source Details	Account Has Migrated Permissions
Account Has Page Authorized AdAccount	Account ID
Account IO Number	Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default	Account Is DirectDeals Enabled
Account Is Notification Enabled	Account Is Personal
Account Is Prepay Account	Account Line Numbers
Account Media Agency	Account Min Campaign Group Spend Cap
Account Min Daily Budget	Account Offsite Pixel ToS Accepted
Account Owner	Account Partner
Account Promotable Objects	Account Reach & Frequency Spec
Account Show Checkout Experience	Account Spend Cap
Account Status	Account Tax ID
Account Tax ID Status	Account Tax ID Type
Account ToS Accepted	Account User Tasks
Account User ToS Accepted	Account is Tax ID Required
Accounts	Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value	Action Canvas Component Name
Action Carousel Card ID	Action Carousel Card Name
Action Destination	Action Device
Action Reaction	Action Target ID
Action Type	Action Video Sound
Action Video Type	Activate App (Omni)
Activate App (Omni) Value	Ad Bid Amount
Ad Configured Status	Ad Conversion Rate Ranking
Ad Created Time	Ad Effective Status
Ad Engagement Rate Ranking	Ad Format Asset
Ad ID	Ad Issues Info
Ad Labels	Ad Last Updated by App ID
Ad Name	Ad Preview
Ad Quality Ranking	Ad Recommendations
Ad Review Feedback	Ad Set Ad Labels
Ad Set Asset Feed ID	Ad Set Attribution Spec
Ad Set Bid Adjustments	Ad Set Bid Amount
Ad Set Bid Contraints	Ad Set Bid Info
Ad Set Bid Strategy	Ad Set Billing Event
Ad Set Budget Remaining	Ad Set Configured Status
Ad Set Created Time	Ad Set Creative Sequence
Ad Set Daily Budget	Ad Set Daily Minimum Spend Target
Ad Set Daily Spend Cap	Ad Set Destination Type
Ad Set Effective Status	Ad Set End Date
Ad Set End Date & Time	Ad Set End Time
Ad Set Frequency Control Specs	Ad Set Full Funnel Exploration Mode
Ad Set ID	Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative?	Ad Set Issues Info
Ad Set Learning Stage Info	Ad Set Lifetime Budget
Ad Set Lifetime Spend Cap	Ad Set Minimum Spend Target
Ad Set Multi Optimization Goal Weight	Ad Set Name
Ad Set Optimization Goal	Ad Set Optimization Sub-Event
Ad Set Pacing Type	Ad Set Promoted Object
Ad Set Promoted Object Custom Event Str	Ad Set Reach & Frequency Prediction ID
Ad Set Recommendations	Ad Set Recurring Budget Semantics
Ad Set Review Feedback	Ad Set Schedule
Ad Set Source Ad Set	Ad Set Source Ad Set ID
Ad Set Start Date	Ad Set Start Date & Time
Ad Set Start Time	Ad Set Status
Ad Set Targeting	Ad Set Time Based Ad Rotation ID Blocks
Ad Set Time Based Ad Rotation Intervals	Ad Set Updated Time
Ad Set Use New App Click?	Ad Source Ad
Ad Source Ad ID	Ad Status
Ad Tracking Specs	Ad Updated Time
Adds Payment Info (Pixel)	Adds Payment Info (Pixel) Value
Adds To Cart (Pixel)	Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel)	Adds To Wishlist (Pixel) Value
Adds to Cart (Omni)	Adds to Cart (Omni) Value
Age	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Body Asset ID
Body Asset Text	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Call To Action Asset ID	Call To Action Asset Name
Campaign Ad Labels	Campaign Bid Strategy
Campaign Boosted Object ID	Campaign Brand Lift Studies
Campaign Budget Rebalance Flag	Campaign Budget Remaining
Campaign Buying Type	Campaign Can Create Brand Lift Study?
Campaign Can Use Spend Cap?	Campaign Configured Status
Campaign Created Time	Campaign Daily Budget
Campaign Effective Status	Campaign End Date
Campaign End Date & Time	Campaign End Time
Campaign ID	Campaign Issues Info
Campaign Last Budget Toggling Time	Campaign Lifetime Budget
Campaign Name	Campaign Objective
Campaign Pacing Type	Campaign Promoted Object
Campaign Promoted Object Custom Event Str	Campaign Recommendations
Campaign Source Campaign ID	Campaign Special Ad Categories
Campaign Special Ad Category	Campaign Spend Cap
Campaign Start Date	Campaign Start Date & Time
Campaign Start Time	Campaign Status
Campaign Topline ID	Campaign Updated Date
Campaigns Source Campaign	Canceled Subscription Conversion Value
Canceled Subscription Conversions	Check-ins
Checkouts Initiated	Checkouts Initiated Value
Clicks	Completed Registration (Omni)
Completed Registration (Omni) Value	Completed Registration (Pixel)
Completed Registration (Pixel) Value	Contact Conversions
Conversion Tag ID	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Country
Creative Actor ID	Creative Ad Labels
Creative Affective Authorization Category	Creative Applink Treatment
Creative Asset Feed Spec	Creative Authorization Category
Creative Body	Creative Branded Content Sponsor Page ID
Creative Bundle Folder ID	Creative Call to Action Type
Creative Categorization Criteria	Creative Category Media Source
Creative Destination Set ID	Creative Dynamic Ad Voice
Creative Effective Instagram Media ID	Creative Effective Instagram Story ID
Creative Enable Direct Install?	Creative Enable Launch Instant App?
Creative ID	Creative Image Crops
Creative Image Hash	Creative Image URL
Creative Instagram Actor ID	Creative Instagram Permalink URL
Creative Instagram Story ID	Creative Interactive Components Spec
Creative Link Destination Display URL	Creative Link Open Graph ID
Creative Link URL	Creative Messanger Sponsored Message
Creative Name	Creative Object ID
Creative Object Store URL	Creative Object Story ID
Creative Object Story Spec	Creative Object Type
Creative Object URL	Creative Place Page Set ID
Creative Platform Customizations	Creative Playable Asset ID
Creative Portrait Customizations	Creative Product Set ID
Creative Recommender Settings	Creative Status
Creative Template URL	Creative Template URL Spec
Creative Thumbnail URL	Creative Title
Creative URL Tags	Creative Use Page Actor Override?
Creative Video ID	Credit Spends
Credit Spends Value	Custom (Omni)
Custom Conversion - Pixel ID	Custom Conversion Aggregation Rule
Custom Conversion Business	Custom Conversion Data Source ID
Custom Conversion Data Source Type	Custom Conversion Default Value
Custom Conversion Description	Custom Conversion Event Source
Custom Conversion Event Type	Custom Conversion ID
Custom Conversion Is Archived?	Custom Conversion Is Unavailable?
Custom Conversion Retention (days)	Custom Conversion Rule
Custom Conversions - Offline	Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value	DMA
Date	Description Asset ID
Description Asset Text	Device Platform
Donation Conversions	Estimated Ad Re-callers
Estimated Ad Recall Rate	Estimated Call Confirmation Clicks
Event Count	Event Responses
Event Start Time	Frequency
Frequency Value	Full View Impressions
Full View Reach	Game Plays
Gender	Image Asset Hash
Image Asset ID	Image Asset Name
Image Asset Photo	Image Asset URL
Impression Device	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Link Asset Display URL
Link Asset Website URL	Link URL Asset ID
Location Search Conversions	Messaging Conversations Started
Mobile App Achievements	Mobile App Achievements Value
Mobile App Adds To Cart	Mobile App Adds To Cart Value
Mobile App Adds to Wishlist	Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value	Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value	Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value	Mobile App Canceled Subscription Conversions
Mobile App Checkouts	Mobile App Checkouts Value
Mobile App Contact Conversions	Mobile App Contacts Conversion Value
Mobile App Content Views	Mobile App Content Views Value
Mobile App Credit Spends	Mobile App Credit Spends Conversions
Mobile App Credit Spends Value	Mobile App Donation Conversions
Mobile App Donations Conversion Value	Mobile App Feature Unlocks
Mobile App Feature Unlocks Value	Mobile App Installs
Mobile App Location Search Conversions	Mobile App Location Searches Conversion Value
Mobile App Payment Details	Mobile App Payment Details Value
Mobile App Products Customized Conversion Value	Mobile App Products Customized Conversions
Mobile App Purchases	Mobile App Purchases Value
Mobile App Ratings	Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value	Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations	Mobile App Registrations Value
Mobile App Searches	Mobile App Searches Value
Mobile App Starts	Mobile App Starts Value
Mobile App Subscription Conversions	Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value	Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions	Mobile App Tutorial Completions
Mobile App Tutorial Completions Value	New Messaging Conversations
Objective	Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value	Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions	Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value	Offline Canceled Subscription Conversions
Offline Contact Conversions	Offline Contacts Conversion Value
Offline Donation Conversions	Offline Donations Conversion Value
Offline Location Search Conversions	Offline Products Customized Conversion Value
Offline Products Customized Conversions	Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions	Offline Subscription Conversions
Offline Subscriptions Conversion Value	Offline Trials Started Conversion Value
Offline Trials Started Conversions	Omni Checkouts Initiated
Omni Checkouts Initiated Value	On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value	On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions	On-Facebook Leads
On-Facebook Leads Value	On-Facebook Purchases
On-Facebook Purchases Value	On-Facebook Workflow Completions
On-Facebook Workflow Completions Value	On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value	Other Mobile App Actions
Other Mobile App Actions Value	Outbound Clicks
Page Engagement	Page Likes
Page Photo Views	Place Page ID
Platform Position	Post Click Conversion Value
Post Click Conversion Value (28 Days)	Post Click Conversion Value (7 Days)
Post Click Conversions	Post Click Conversions (28 Days)
Post Click Conversions (7 Days)	Post Comments
Post Engagement	Post Impression Conversion Value
Post Impression Conversion Value (28 Days)	Post Impression Conversion Value (7 Days)
Post Impression Conversions	Post Impression Conversions (28 Days)
Post Impression Conversions (7 Days)	Post Reactions
Post Saves	Post Shares
Preview Shareable Link	Product ID
Products Customized Conversions	Publisher Platform
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Region
Result	Searches (Omni) Value
Searches (Pixel)	Searches (Pixel) Value
Social Spend	Spend Credits (Omni)
Spend Credits (Omni) Value	Spend Credits Omni Conversions
Start Trial Conversion Value	Subscription Conversions
ThruPlays	Timezone ID
Timezone Name	Timezone Offset Hours
Title Asset ID	Title Asset Text
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Asset Ad Labels
Video Asset Caption IDs	Video Asset ID
Video Asset Thumbnail Hash	Video Asset Thumbnail URL
Video Asset URL Tag	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views	Account Age (days)
Account Agency Client Declaration	Account Amount Spent
Account Attribution Spec	Account Balance
Account Business	Account Business City
Account Business Country Code	Account Business Name
Account Business State	Account Business Street
Account Business Street 2	Account Business Zip
Account Can Create Brand Lift Study	Account Capabilities
Account Created Time	Account Currency
Account DirectDeals ToS Accepted	Account Disable Reason
Account End Advertiser	Account End Advertiser Name
Account Extended Credit Invoice Group	Account FB Entity
Account Failed Delivery Checks	Account Funding Source
Account Funding Source Details	Account Has Migrated Permissions
Account Has Page Authorized AdAccount	Account ID
Account IO Number	Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default	Account Is DirectDeals Enabled
Account Is Notification Enabled	Account Is Personal
Account Is Prepay Account	Account Line Numbers
Account Media Agency	Account Min Campaign Group Spend Cap
Account Min Daily Budget	Account Offsite Pixel ToS Accepted
Account Owner	Account Partner
Account Promotable Objects	Account Reach & Frequency Spec
Account Show Checkout Experience	Account Spend Cap
Account Status	Account Tax ID
Account Tax ID Status	Account Tax ID Type
Account ToS Accepted	Account User Tasks
Account User ToS Accepted	Account is Tax ID Required
Accounts	Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value	Action Canvas Component Name
Action Carousel Card ID	Action Carousel Card Name
Action Destination	Action Device
Action Reaction	Action Target ID
Action Type	Action Video Sound
Action Video Type	Activate App (Omni)
Activate App (Omni) Value	Ad Conversion Rate Ranking
Ad Engagement Rate Ranking	Ad Format Asset
Ad Quality Ranking	Ad Set Ad Labels
Ad Set Asset Feed ID	Ad Set Attribution Spec
Ad Set Bid Adjustments	Ad Set Bid Amount
Ad Set Bid Contraints	Ad Set Bid Info
Ad Set Bid Strategy	Ad Set Billing Event
Ad Set Budget Remaining	Ad Set Configured Status
Ad Set Created Time	Ad Set Creative Sequence
Ad Set Daily Budget	Ad Set Daily Minimum Spend Target
Ad Set Daily Spend Cap	Ad Set Destination Type
Ad Set Effective Status	Ad Set End Date
Ad Set End Date & Time	Ad Set End Time
Ad Set Frequency Control Specs	Ad Set Full Funnel Exploration Mode
Ad Set ID	Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative?	Ad Set Issues Info
Ad Set Learning Stage Info	Ad Set Lifetime Budget
Ad Set Lifetime Spend Cap	Ad Set Minimum Spend Target
Ad Set Multi Optimization Goal Weight	Ad Set Optimization Goal
Ad Set Optimization Sub-Event	Ad Set Pacing Type
Ad Set Promoted Object	Ad Set Promoted Object Custom Event Str
Ad Set Reach & Frequency Prediction ID	Ad Set Recommendations
Ad Set Recurring Budget Semantics	Ad Set Review Feedback
Ad Set Schedule	Ad Set Source Ad Set
Ad Set Source Ad Set ID	Ad Set Start Date
Ad Set Start Date & Time	Ad Set Start Time
Ad Set Status	Ad Set Targeting
Ad Set Time Based Ad Rotation ID Blocks	Ad Set Time Based Ad Rotation Intervals
Ad Set Updated Time	Ad Set Use New App Click?
Adds Payment Info (Pixel)	Adds Payment Info (Pixel) Value
Adds To Cart (Pixel)	Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel)	Adds To Wishlist (Pixel) Value
Adds to Cart (Omni)	Adds to Cart (Omni) Value
Age	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Body Asset ID
Body Asset Text	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Call To Action Asset ID	Call To Action Asset Name
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Country
Credit Spends	Credit Spends Value
Custom (Omni)	Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value	DMA
Date	Description Asset ID
Description Asset Text	Device Platform
Donation Conversions	Estimated Ad Re-callers
Estimated Ad Recall Rate	Estimated Call Confirmation Clicks
Event Count	Event Responses
Frequency	Frequency Value
Full View Impressions	Full View Reach
Game Plays	Gender
Image Asset Hash	Image Asset ID
Image Asset Name	Image Asset Photo
Image Asset URL	Impression Device
Impressions	In-App Ad Click Conversions
In-App Ad Impression Conversions	Inline Link Click CTR
Inline Link Clicks	Inline Post Engagement
Instant Experience Clicks to Open	Instant Experience Clicks to Start
Instant Experience Outbound Clicks	Instant Experience View Percentage
Instant Experience View Time	Landing Page Views
Leads	Leads (Pixel)
Leads (Pixel) Value	Leads Value
Level Achieved (Omni)	Level Achieved (Omni) Value
Link Asset Display URL	Link Asset Website URL
Link URL Asset ID	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Place Page ID	Platform Position
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Product ID
Products Customized Conversions	Publisher Platform
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Region
Result	Searches (Omni) Value
Searches (Pixel)	Searches (Pixel) Value
Social Spend	Spend Credits (Omni)
Spend Credits (Omni) Value	Spend Credits Omni Conversions
Start Trial Conversion Value	Subscription Conversions
ThruPlays	Timezone ID
Timezone Name	Timezone Offset Hours
Title Asset ID	Title Asset Text
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Asset Ad Labels
Video Asset Caption IDs	Video Asset ID
Video Asset Thumbnail Hash	Video Asset Thumbnail URL
Video Asset URL Tag	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views	Account Age (days)
Account Agency Client Declaration	Account Amount Spent
Account Attribution Spec	Account Balance
Account Business	Account Business City
Account Business Country Code	Account Business Name
Account Business State	Account Business Street
Account Business Street 2	Account Business Zip
Account Can Create Brand Lift Study	Account Capabilities
Account Created Time	Account Currency
Account DirectDeals ToS Accepted	Account Disable Reason
Account End Advertiser	Account End Advertiser Name
Account Extended Credit Invoice Group	Account FB Entity
Account Failed Delivery Checks	Account Funding Source
Account Funding Source Details	Account Has Migrated Permissions
Account Has Page Authorized AdAccount	Account ID
Account IO Number	Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default	Account Is DirectDeals Enabled
Account Is Notification Enabled	Account Is Personal
Account Is Prepay Account	Account Line Numbers
Account Media Agency	Account Min Campaign Group Spend Cap
Account Min Daily Budget	Account Offsite Pixel ToS Accepted
Account Owner	Account Partner
Account Promotable Objects	Account Reach & Frequency Spec
Account Show Checkout Experience	Account Spend Cap
Account Status	Account Tax ID
Account Tax ID Status	Account Tax ID Type
Account ToS Accepted	Account User Tasks
Account User ToS Accepted	Account is Tax ID Required
Accounts	Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value	Action Canvas Component Name
Action Carousel Card ID	Action Carousel Card Name
Action Destination	Action Device
Action Reaction	Action Target ID
Action Type	Action Video Sound
Action Video Type	Activate App (Omni)
Activate App (Omni) Value	Ad Bid Amount
Ad Configured Status	Ad Conversion Rate Ranking
Ad Created Time	Ad Effective Status
Ad Engagement Rate Ranking	Ad Format Asset
Ad ID	Ad Issues Info
Ad Labels	Ad Last Updated by App ID
Ad Preview	Ad Quality Ranking
Ad Recommendations	Ad Review Feedback
Ad Set Ad Labels	Ad Set Asset Feed ID
Ad Set Attribution Spec	Ad Set Bid Adjustments
Ad Set Bid Amount	Ad Set Bid Contraints
Ad Set Bid Info	Ad Set Bid Strategy
Ad Set Billing Event	Ad Set Budget Remaining
Ad Set Configured Status	Ad Set Created Time
Ad Set Creative Sequence	Ad Set Daily Budget
Ad Set Daily Minimum Spend Target	Ad Set Daily Spend Cap
Ad Set Destination Type	Ad Set Effective Status
Ad Set End Date	Ad Set End Date & Time
Ad Set End Time	Ad Set Frequency Control Specs
Ad Set Full Funnel Exploration Mode	Ad Set ID
Ad Set Instagram Actor ID	Ad Set Is Dynamic Creative?
Ad Set Issues Info	Ad Set Learning Stage Info
Ad Set Lifetime Budget	Ad Set Lifetime Spend Cap
Ad Set Minimum Spend Target	Ad Set Multi Optimization Goal Weight
Ad Set Name	Ad Set Optimization Goal
Ad Set Optimization Sub-Event	Ad Set Pacing Type
Ad Set Promoted Object	Ad Set Promoted Object Custom Event Str
Ad Set Reach & Frequency Prediction ID	Ad Set Recommendations
Ad Set Recurring Budget Semantics	Ad Set Review Feedback
Ad Set Schedule	Ad Set Source Ad Set
Ad Set Source Ad Set ID	Ad Set Start Date
Ad Set Start Date & Time	Ad Set Start Time
Ad Set Status	Ad Set Targeting
Ad Set Time Based Ad Rotation ID Blocks	Ad Set Time Based Ad Rotation Intervals
Ad Set Updated Time	Ad Set Use New App Click?
Ad Source Ad	Ad Source Ad ID
Ad Status	Ad Tracking Specs
Ad Updated Time	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Age
Amount Spent	App Installs
App Installs (Omni)	App Uses
Applications Submitted Conversions	Appointments Scheduled Conversions
Attribution Setting	Blocked Messaging Conversations
Body Asset ID	Body Asset Text
Buying Type	CPC
CPM	CTR
Call Confirmation Click Conversions	Call Confirmation Clicks Conversion Value
Call Confirmation Clicks Value	Call To Action Asset ID
Call To Action Asset Name	Campaign ID
Campaign Name	Canceled Subscription Conversion Value
Canceled Subscription Conversions	Check-ins
Checkouts Initiated	Checkouts Initiated Value
Clicks	Completed Registration (Omni)
Completed Registration (Omni) Value	Completed Registration (Pixel)
Completed Registration (Pixel) Value	Contact Conversions
Converted Product Quantity	Converted Product Value
Cost Per 1,000 People Reached	Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel	Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion	Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion	Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated	Cost Per Contact Conversion
Cost Per Donation Conversion	Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion	Cost Per Lead
Cost Per Location Find Conversion	Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist	Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion	Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion	Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion	Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion	Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion	Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion	Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion	Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion	Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion	Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion	Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion	Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated	Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion	Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion	Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion	Cost Per Result
Cost Per Schedule Conversion	Cost Per Subscription Conversion
Cost Per Trial Started Conversion	Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion	Cost Per Website Contact Conversion
Cost Per Website Donation Conversion	Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion	Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion	Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion	Cost per 3-Second Video View
Cost per Activate App (Omni)	Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel)	Cost per Add to Cart (Omni)
Cost per App Install	Cost per App Install (Omni)
Cost per App Use	Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel)	Cost per Credit Spend
Cost per Custom (Omni)	Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller	Cost per Event Response
Cost per Game Play	Cost per Initiate Checkout (Omni)
Cost per Inline Link Click	Cost per Inline Post Engagement
Cost per Landing Page View	Cost per Lead (Pixel)
Cost per Level Achieved (Omni)	Cost per Link Click
Cost per Messaging Conversation Started	Cost per Mobile App Achievement
Cost per Mobile App Checkout	Cost per Mobile App Content View
Cost per Mobile App Credit Spend	Cost per Mobile App Install
Cost per Mobile App Purchase	Cost per Mobile App Rating
Cost per Mobile App Registration	Cost per Mobile App Search
Cost per Mobile App Tutorial Completion	Cost per New Messaging Conversation
Cost per On-Facebook Lead	Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion	Cost per Other Mobile App Action
Cost per Page Engagement	Cost per Page Like
Cost per Post Engagement	Cost per Purchase (Omni)
Cost per Purchase (Pixel)	Cost per Rate (Omni)
Cost per Search (Omni)	Cost per Search (Pixel)
Cost per Spend Credit (Omni)	Cost per Thruplay
Cost per Tutorial Completion (Omni)	Cost per Unique Click
Cost per Unique Inline link Click	Cost per Unique Link Clicks
Cost per Unique Outbound Click	Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni)	Cost per Unique Views Content (Omni)
Cost per View Content (Omni)	Cost per View Content (Pixel)
Country	Creative Actor ID
Creative Ad Labels	Creative Affective Authorization Category
Creative Applink Treatment	Creative Asset Feed Spec
Creative Authorization Category	Creative Body
Creative Branded Content Sponsor Page ID	Creative Bundle Folder ID
Creative Call to Action Type	Creative Categorization Criteria
Creative Category Media Source	Creative Destination Set ID
Creative Dynamic Ad Voice	Creative Effective Instagram Media ID
Creative Effective Instagram Story ID	Creative Enable Direct Install?
Creative Enable Launch Instant App?	Creative ID
Creative Image Crops	Creative Image Hash
Creative Image URL	Creative Instagram Actor ID
Creative Instagram Permalink URL	Creative Instagram Story ID
Creative Interactive Components Spec	Creative Link Destination Display URL
Creative Link Open Graph ID	Creative Link URL
Creative Messanger Sponsored Message	Creative Name
Creative Object ID	Creative Object Store URL
Creative Object Story ID	Creative Object Story Spec
Creative Object Type	Creative Object URL
Creative Place Page Set ID	Creative Platform Customizations
Creative Playable Asset ID	Creative Portrait Customizations
Creative Product Set ID	Creative Recommender Settings
Creative Status	Creative Template URL
Creative Template URL Spec	Creative Thumbnail URL
Creative Title	Creative URL Tags
Creative Use Page Actor Override?	Creative Video ID
Credit Spends	Credit Spends Value
Custom (Omni)	Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value	DMA
Date	Description Asset ID
Description Asset Text	Device Platform
Donation Conversions	Estimated Ad Re-callers
Estimated Ad Recall Rate	Estimated Call Confirmation Clicks
Event Count	Event Responses
Frequency	Frequency Value
Full View Impressions	Full View Reach
Game Plays	Gender
Image Asset Hash	Image Asset ID
Image Asset Name	Image Asset Photo
Image Asset URL	Impression Device
Impressions	In-App Ad Click Conversions
In-App Ad Impression Conversions	Inline Link Click CTR
Inline Link Clicks	Inline Post Engagement
Instant Experience Clicks to Open	Instant Experience Clicks to Start
Instant Experience Outbound Clicks	Instant Experience View Percentage
Instant Experience View Time	Landing Page Views
Leads	Leads (Pixel)
Leads (Pixel) Value	Leads Value
Level Achieved (Omni)	Level Achieved (Omni) Value
Link Asset Display URL	Link Asset Website URL
Link URL Asset ID	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Place Page ID	Platform Position
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Preview Shareable Link
Product ID	Products Customized Conversions
Publisher Platform	Purchase ROAS
Purchases (Omni)	Purchases (Omni) Value
Purchases (Pixel)	Purchases (Pixel) Value
Qualify Answer Rate	Rate (Omni)
Rate (Omni) Value	Reach
Recurring Subscription Payment Conversion Value	Recurring Subscription Payment Conversions
Region	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Timezone ID	Timezone Name
Timezone Offset Hours	Title Asset ID
Title Asset Text	Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni)	Total Actions for Link Click
Total Actions for Search (Omni)	Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value	Total Contacts Conversion Value
Total Conversion Value for Link Click	Total Donations Conversion Value
Total Location Searches Conversion Value	Total Post Backs
Total Products Customized Conversion Value	Total Subscriptions Conversion Value
Trials Started Conversions	Tutorial Completions (Omni)
Tutorial Completions (Omni) Value	Unique Actions for Link Click
Unique CTR	Unique Clicks
Unique Inline Link Clicks CTR	Unique Inline link Clicks
Unique Link Clicks CTR	Unique Outbound Clicks
Unique Spend Credits (Omni)	Unique Tutorial Completions (Omni)
Unique Views Content (Omni)	Video 30-Second Views
Video Asset Ad Labels	Video Asset Caption IDs
Video Asset ID	Video Asset Thumbnail Hash
Video Asset Thumbnail URL	Video Asset URL Tag
Video Avg. Duration Played	Video Starts
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content (Omni)
Views Content (Omni) Value	Views Content (Pixel)
Views Content (Pixel) Value	Website Applications Submitted Conversion Value
Website Applications Submitted Conversions	Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions	Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions	Website Contact Conversions
Website Contacts Conversion Value	Website Donation Conversions
Website Donations Conversion Value	Website Location Search Conversions
Website Location Searches Conversion Value	Website Products Customized Conversion Value
Website Products Customized Conversions	Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value	Website Recurring Subscription Payment Conversions
Website Subscription Conversions	Website Subscriptions Conversion Value
Website Trial Started Conversion Value	Website Trials Started Conversions

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad ID	Ad Name
Ad Quality Ranking	Ad Set ID
Ad Set Name	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
Date	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Full View Impressions	Full View Reach
Game Plays	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Products Customized Conversions
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views	Account Age (days)
Account Agency Client Declaration	Account Amount Spent
Account Attribution Spec	Account Balance
Account Business	Account Business City
Account Business Country Code	Account Business Name
Account Business State	Account Business Street
Account Business Street 2	Account Business Zip
Account Can Create Brand Lift Study	Account Capabilities
Account Created Time	Account Currency
Account DirectDeals ToS Accepted	Account Disable Reason
Account End Advertiser	Account End Advertiser Name
Account Extended Credit Invoice Group	Account FB Entity
Account Failed Delivery Checks	Account Funding Source
Account Funding Source Details	Account Has Migrated Permissions
Account Has Page Authorized AdAccount	Account ID
Account IO Number	Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default	Account Is DirectDeals Enabled
Account Is Notification Enabled	Account Is Personal
Account Is Prepay Account	Account Line Numbers
Account Media Agency	Account Min Campaign Group Spend Cap
Account Min Daily Budget	Account Offsite Pixel ToS Accepted
Account Owner	Account Partner
Account Promotable Objects	Account Reach & Frequency Spec
Account Show Checkout Experience	Account Spend Cap
Account Status	Account Tax ID
Account Tax ID Status	Account Tax ID Type
Account ToS Accepted	Account User Tasks
Account User ToS Accepted	Account is Tax ID Required
Accounts	Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value	Action Canvas Component Name
Action Carousel Card ID	Action Carousel Card Name
Action Destination	Action Device
Action Reaction	Action Target ID
Action Type	Action Video Sound
Action Video Type	Activate App (Omni)
Activate App (Omni) Value	Ad Conversion Rate Ranking
Ad Engagement Rate Ranking	Ad Format Asset
Ad Quality Ranking	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Age
Amount Spent	App Installs
App Installs (Omni)	App Uses
Applications Submitted Conversions	Appointments Scheduled Conversions
Attribution Setting	Blocked Messaging Conversations
Body Asset ID	Body Asset Text
Buying Type	CPC
CPM	CTR
Call Confirmation Click Conversions	Call Confirmation Clicks Conversion Value
Call Confirmation Clicks Value	Call To Action Asset ID
Call To Action Asset Name	Campaign Ad Labels
Campaign Bid Strategy	Campaign Boosted Object ID
Campaign Brand Lift Studies	Campaign Budget Rebalance Flag
Campaign Budget Remaining	Campaign Buying Type
Campaign Can Create Brand Lift Study?	Campaign Can Use Spend Cap?
Campaign Configured Status	Campaign Created Time
Campaign Daily Budget	Campaign Effective Status
Campaign End Date	Campaign End Date & Time
Campaign End Time	Campaign ID
Campaign Issues Info	Campaign Last Budget Toggling Time
Campaign Lifetime Budget	Campaign Objective
Campaign Pacing Type	Campaign Promoted Object
Campaign Promoted Object Custom Event Str	Campaign Recommendations
Campaign Source Campaign ID	Campaign Special Ad Categories
Campaign Special Ad Category	Campaign Spend Cap
Campaign Start Date	Campaign Start Date & Time
Campaign Start Time	Campaign Status
Campaign Topline ID	Campaign Updated Date
Campaigns Source Campaign	Canceled Subscription Conversion Value
Canceled Subscription Conversions	Check-ins
Checkouts Initiated	Checkouts Initiated Value
Clicks	Completed Registration (Omni)
Completed Registration (Omni) Value	Completed Registration (Pixel)
Completed Registration (Pixel) Value	Contact Conversions
Converted Product Quantity	Converted Product Value
Cost Per 1,000 People Reached	Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel	Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion	Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion	Cost Per Canceled Subscription Conversion
Cost Per Checkout Initiated	Cost Per Contact Conversion
Cost Per Donation Conversion	Cost Per In-App Ad Clicks Conversion
Cost Per In-App Ad Impressions Conversion	Cost Per Lead
Cost Per Location Find Conversion	Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist	Cost Per Mobile App Application Submitted Conversion
Cost Per Mobile App Canceled Subscription Conversion	Cost Per Mobile App Contact Conversion
Cost Per Mobile App Donation Conversion	Cost Per Mobile App Feature Unlocks
Cost Per Mobile App Location Find Conversion	Cost Per Mobile App Payment Details
Cost Per Mobile App Product Customized Conversion	Cost Per Mobile App Recurring Subscription Payment Conversion
Cost Per Mobile App Schedule Conversion	Cost Per Mobile App Starts
Cost Per Mobile App Subscription Conversion	Cost Per Mobile App Trial Started Conversion
Cost Per Offline Application Submitted Conversion	Cost Per Offline Canceled Subscription Conversion
Cost Per Offline Contact Conversion	Cost Per Offline Donation Conversion
Cost Per Offline Location Find Conversion	Cost Per Offline Product Customized Conversion
Cost Per Offline Recurring Subscription Payment Conversion	Cost Per Offline Schedule Conversion
Cost Per Offline Subscription Conversion	Cost Per Offline Trial Started Conversion
Cost Per Omni Checkout Initiated	Cost Per On-Facebook Application Submitted Conversion
Cost Per On-Facebook Donation Conversion	Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion	Cost Per Product Customized Conversion
Cost Per Recurring Subscription Payment Conversion	Cost Per Result
Cost Per Schedule Conversion	Cost Per Subscription Conversion
Cost Per Trial Started Conversion	Cost Per Website Application Submitted Conversion
Cost Per Website Canceled Subscription Conversion	Cost Per Website Contact Conversion
Cost Per Website Donation Conversion	Cost Per Website Location Find Conversion
Cost Per Website Product Customized Conversion	Cost Per Website Recurring Subscription Payment Conversion
Cost Per Website Schedule Conversion	Cost Per Website Subscription Conversion
Cost Per Website Trial Started Conversion	Cost per 3-Second Video View
Cost per Activate App (Omni)	Cost per Add To Cart (Pixel)
Cost per Add To Wishlist (Pixel)	Cost per Add to Cart (Omni)
Cost per App Install	Cost per App Install (Omni)
Cost per App Use	Cost per Completed Registration (Omni)
Cost per Completed Registration (Pixel)	Cost per Credit Spend
Cost per Custom (Omni)	Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Estimated Ad Recaller	Cost per Event Response
Cost per Game Play	Cost per Initiate Checkout (Omni)
Cost per Inline Link Click	Cost per Inline Post Engagement
Cost per Landing Page View	Cost per Lead (Pixel)
Cost per Level Achieved (Omni)	Cost per Link Click
Cost per Messaging Conversation Started	Cost per Mobile App Achievement
Cost per Mobile App Checkout	Cost per Mobile App Content View
Cost per Mobile App Credit Spend	Cost per Mobile App Install
Cost per Mobile App Purchase	Cost per Mobile App Rating
Cost per Mobile App Registration	Cost per Mobile App Search
Cost per Mobile App Tutorial Completion	Cost per New Messaging Conversation
Cost per On-Facebook Lead	Cost per On-Facebook Purchase
Cost per On-Facebook Workflow Completion	Cost per Other Mobile App Action
Cost per Page Engagement	Cost per Page Like
Cost per Post Engagement	Cost per Purchase (Omni)
Cost per Purchase (Pixel)	Cost per Rate (Omni)
Cost per Search (Omni)	Cost per Search (Pixel)
Cost per Spend Credit (Omni)	Cost per Thruplay
Cost per Tutorial Completion (Omni)	Cost per Unique Click
Cost per Unique Inline link Click	Cost per Unique Link Clicks
Cost per Unique Outbound Click	Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni)	Cost per Unique Views Content (Omni)
Cost per View Content (Omni)	Cost per View Content (Pixel)
Country	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
DMA	Date
Description Asset ID	Description Asset Text
Device Platform	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Frequency Value	Full View Impressions
Full View Reach	Game Plays
Gender	Image Asset Hash
Image Asset ID	Image Asset Name
Image Asset Photo	Image Asset URL
Impression Device	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Link Asset Display URL
Link Asset Website URL	Link URL Asset ID
Location Search Conversions	Messaging Conversations Started
Mobile App Achievements	Mobile App Achievements Value
Mobile App Adds To Cart	Mobile App Adds To Cart Value
Mobile App Adds to Wishlist	Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value	Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value	Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value	Mobile App Canceled Subscription Conversions
Mobile App Checkouts	Mobile App Checkouts Value
Mobile App Contact Conversions	Mobile App Contacts Conversion Value
Mobile App Content Views	Mobile App Content Views Value
Mobile App Credit Spends	Mobile App Credit Spends Conversions
Mobile App Credit Spends Value	Mobile App Donation Conversions
Mobile App Donations Conversion Value	Mobile App Feature Unlocks
Mobile App Feature Unlocks Value	Mobile App Installs
Mobile App Location Search Conversions	Mobile App Location Searches Conversion Value
Mobile App Payment Details	Mobile App Payment Details Value
Mobile App Products Customized Conversion Value	Mobile App Products Customized Conversions
Mobile App Purchases	Mobile App Purchases Value
Mobile App Ratings	Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value	Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations	Mobile App Registrations Value
Mobile App Searches	Mobile App Searches Value
Mobile App Starts	Mobile App Starts Value
Mobile App Subscription Conversions	Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value	Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions	Mobile App Tutorial Completions
Mobile App Tutorial Completions Value	New Messaging Conversations
Objective	Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value	Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions	Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value	Offline Canceled Subscription Conversions
Offline Contact Conversions	Offline Contacts Conversion Value
Offline Donation Conversions	Offline Donations Conversion Value
Offline Location Search Conversions	Offline Products Customized Conversion Value
Offline Products Customized Conversions	Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions	Offline Subscription Conversions
Offline Subscriptions Conversion Value	Offline Trials Started Conversion Value
Offline Trials Started Conversions	Omni Checkouts Initiated
Omni Checkouts Initiated Value	On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value	On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions	On-Facebook Leads
On-Facebook Leads Value	On-Facebook Purchases
On-Facebook Purchases Value	On-Facebook Workflow Completions
On-Facebook Workflow Completions Value	On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value	Other Mobile App Actions
Other Mobile App Actions Value	Outbound Clicks
Page Engagement	Page Likes
Page Photo Views	Place Page ID
Platform Position	Post Click Conversion Value
Post Click Conversion Value (28 Days)	Post Click Conversion Value (7 Days)
Post Click Conversions	Post Click Conversions (28 Days)
Post Click Conversions (7 Days)	Post Comments
Post Engagement	Post Impression Conversion Value
Post Impression Conversion Value (28 Days)	Post Impression Conversion Value (7 Days)
Post Impression Conversions	Post Impression Conversions (28 Days)
Post Impression Conversions (7 Days)	Post Reactions
Post Saves	Post Shares
Product ID	Products Customized Conversions
Publisher Platform	Purchase ROAS
Purchases (Omni)	Purchases (Omni) Value
Purchases (Pixel)	Purchases (Pixel) Value
Qualify Answer Rate	Rate (Omni)
Rate (Omni) Value	Reach
Recurring Subscription Payment Conversion Value	Recurring Subscription Payment Conversions
Region	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Timezone ID	Timezone Name
Timezone Offset Hours	Title Asset ID
Title Asset Text	Total Action Value for Initiate Checkout (Omni)
Total Actions for Initiate Checkout (Omni)	Total Actions for Link Click
Total Actions for Search (Omni)	Total Applications Submitted Conversion Value
Total Appointments Scheduled Conversion Value	Total Contacts Conversion Value
Total Conversion Value for Link Click	Total Donations Conversion Value
Total Location Searches Conversion Value	Total Post Backs
Total Products Customized Conversion Value	Total Subscriptions Conversion Value
Trials Started Conversions	Tutorial Completions (Omni)
Tutorial Completions (Omni) Value	Unique Actions for Link Click
Unique CTR	Unique Clicks
Unique Inline Link Clicks CTR	Unique Inline link Clicks
Unique Link Clicks CTR	Unique Outbound Clicks
Unique Spend Credits (Omni)	Unique Tutorial Completions (Omni)
Unique Views Content (Omni)	Video 30-Second Views
Video Asset Ad Labels	Video Asset Caption IDs
Video Asset ID	Video Asset Thumbnail Hash
Video Asset Thumbnail URL	Video Asset URL Tag
Video Avg. Duration Played	Video Starts
Video Views to 100%	Video Views to 25%
Video Views to 50%	Video Views to 75%
Video Views to 95%	Views Content (Omni)
Views Content (Omni) Value	Views Content (Pixel)
Views Content (Pixel) Value	Website Applications Submitted Conversion Value
Website Applications Submitted Conversions	Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions	Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions	Website Contact Conversions
Website Contacts Conversion Value	Website Donation Conversions
Website Donations Conversion Value	Website Location Search Conversions
Website Location Searches Conversion Value	Website Products Customized Conversion Value
Website Products Customized Conversions	Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value	Website Recurring Subscription Payment Conversions
Website Subscription Conversions	Website Subscriptions Conversion Value
Website Trial Started Conversion Value	Website Trials Started Conversions

Ad ID	Ad Name
Ad Set ID	Ad Set Name
Campaign ID	Campaign Name
Conversion Tag ID	Post Click Conversion Value
Post Click Conversion Value (28 Days)	Post Click Conversion Value (7 Days)
Post Click Conversions	Post Click Conversions (28 Days)
Post Click Conversions (7 Days)	Post Impression Conversion Value
Post Impression Conversion Value (28 Days)	Post Impression Conversion Value (7 Days)
Post Impression Conversions	Post Impression Conversions (28 Days)
Post Impression Conversions (7 Days)

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad ID	Ad Name
Ad Quality Ranking	Ad Set ID
Ad Set Name	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
Date	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Full View Impressions	Full View Reach
Game Plays	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Products Customized Conversions
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

Custom Conversion - Pixel ID	Custom Conversion Aggregation Rule
Custom Conversion Business	Custom Conversion Data Source ID
Custom Conversion Data Source Type	Custom Conversion Default Value
Custom Conversion Description	Custom Conversion Event Source
Custom Conversion Event Type	Custom Conversion ID
Custom Conversion Is Archived?	Custom Conversion Is Unavailable?
Custom Conversion Retention (days)	Custom Conversion Rule
Custom Conversions - Offline

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad ID	Ad Name
Ad Quality Ranking	Ad Set ID
Ad Set Name	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
Date	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Full View Impressions	Full View Reach
Game Plays	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Products Customized Conversions
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad ID	Ad Name
Ad Quality Ranking	Ad Set ID
Ad Set Name	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
Date	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Full View Impressions	Full View Reach
Game Plays	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Products Customized Conversions
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

Event Count	Event Start Time

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad ID	Ad Name
Ad Quality Ranking	Ad Set ID
Ad Set Name	Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value	Adds To Cart (Pixel)
Adds To Cart (Pixel) Value	Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value	Adds to Cart (Omni)
Adds to Cart (Omni) Value	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Credit Spends
Credit Spends Value	Custom (Omni)
Custom pixel events defined by the advertiser (Pixel)	Custom pixel events defined by the advertiser (Pixel) Value
Date	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Full View Impressions	Full View Reach
Game Plays	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Location Search Conversions
Messaging Conversations Started	Mobile App Achievements
Mobile App Achievements Value	Mobile App Adds To Cart
Mobile App Adds To Cart Value	Mobile App Adds to Wishlist
Mobile App Adds to Wishlist Value	Mobile App Applications Submitted Conversion Value
Mobile App Applications SubmittedConversions	Mobile App Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversions	Mobile App Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversions	Mobile App Checkouts
Mobile App Checkouts Value	Mobile App Contact Conversions
Mobile App Contacts Conversion Value	Mobile App Content Views
Mobile App Content Views Value	Mobile App Credit Spends
Mobile App Credit Spends Conversions	Mobile App Credit Spends Value
Mobile App Donation Conversions	Mobile App Donations Conversion Value
Mobile App Feature Unlocks	Mobile App Feature Unlocks Value
Mobile App Installs	Mobile App Location Search Conversions
Mobile App Location Searches Conversion Value	Mobile App Payment Details
Mobile App Payment Details Value	Mobile App Products Customized Conversion Value
Mobile App Products Customized Conversions	Mobile App Purchases
Mobile App Purchases Value	Mobile App Ratings
Mobile App Ratings Value	Mobile App Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversions	Mobile App Registrations
Mobile App Registrations Value	Mobile App Searches
Mobile App Searches Value	Mobile App Starts
Mobile App Starts Value	Mobile App Subscription Conversions
Mobile App Subscriptions Conversion Value	Mobile App Trial Started Conversion Value
Mobile App Trials Started Conversion Value	Mobile App Trials Started Conversions
Mobile App Tutorial Completions	Mobile App Tutorial Completions Value
New Messaging Conversations	Objective
Offline App Appointments Scheduled Conversion Value	Offline App Location Searches Conversion Value
Offline Applications Submitted Conversion Value	Offline Applications Submitted Conversions
Offline Appointments Scheduled Conversions	Offline Canceled Subscription Conversion Value
Offline Canceled Subscription Conversions	Offline Contact Conversions
Offline Contacts Conversion Value	Offline Donation Conversions
Offline Donations Conversion Value	Offline Location Search Conversions
Offline Products Customized Conversion Value	Offline Products Customized Conversions
Offline Recurring Subscription Payment Conversion Value	Offline Recurring Subscription Payment Conversions
Offline Subscription Conversions	Offline Subscriptions Conversion Value
Offline Trials Started Conversion Value	Offline Trials Started Conversions
Omni Checkouts Initiated	Omni Checkouts Initiated Value
On Facebook Applications Submitted Conversion Value	On Facebook Donations Conversion Value
On-Facebook Applications Submitted Conversions	On-Facebook Donation Conversions
On-Facebook Leads	On-Facebook Leads Value
On-Facebook Purchases	On-Facebook Purchases Value
On-Facebook Workflow Completions	On-Facebook Workflow Completions Value
On-Facebook leads from Messenger and Instant Forms	On-Facebook leads from Messenger and Instant Forms Value
Other Mobile App Actions	Other Mobile App Actions Value
Outbound Clicks	Page Engagement
Page Likes	Page Photo Views
Post Click Conversion Value	Post Click Conversion Value (28 Days)
Post Click Conversion Value (7 Days)	Post Click Conversions
Post Click Conversions (28 Days)	Post Click Conversions (7 Days)
Post Comments	Post Engagement
Post Impression Conversion Value	Post Impression Conversion Value (28 Days)
Post Impression Conversion Value (7 Days)	Post Impression Conversions
Post Impression Conversions (28 Days)	Post Impression Conversions (7 Days)
Post Reactions	Post Saves
Post Shares	Products Customized Conversions
Purchase ROAS	Purchases (Omni)
Purchases (Omni) Value	Purchases (Pixel)
Purchases (Pixel) Value	Qualify Answer Rate
Rate (Omni)	Rate (Omni) Value
Reach	Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

3-Second Video Views	Account Currency
Account ID	Accounts
Achievements Unlocked (Omni)	Achievements Unlocked (Omni) Value
Action Canvas Component Name	Action Carousel Card ID
Action Carousel Card Name	Action Destination
Action Device	Action Reaction
Action Target ID	Action Type
Action Video Sound	Action Video Type
Activate App (Omni)	Activate App (Omni) Value
Ad Conversion Rate Ranking	Ad Engagement Rate Ranking
Ad Format Asset	Ad ID
Ad Name	Ad Quality Ranking
Ad Set ID	Ad Set Name
Adds Payment Info (Pixel)	Adds Payment Info (Pixel) Value
Adds To Cart (Pixel)	Adds To Cart (Pixel) Value
Adds To Wishlist (Pixel)	Adds To Wishlist (Pixel) Value
Adds to Cart (Omni)	Adds to Cart (Omni) Value
Age	Amount Spent
App Installs	App Installs (Omni)
App Uses	Applications Submitted Conversions
Appointments Scheduled Conversions	Attribution Setting
Blocked Messaging Conversations	Body Asset ID
Body Asset Text	Buying Type
CPC	CPM
CTR	Call Confirmation Click Conversions
Call Confirmation Clicks Conversion Value	Call Confirmation Clicks Value
Call To Action Asset ID	Call To Action Asset Name
Campaign ID	Campaign Name
Canceled Subscription Conversion Value	Canceled Subscription Conversions
Check-ins	Checkouts Initiated
Checkouts Initiated Value	Clicks
Completed Registration (Omni)	Completed Registration (Omni) Value
Completed Registration (Pixel)	Completed Registration (Pixel) Value
Contact Conversions	Converted Product Quantity
Converted Product Value	Cost Per 1,000 People Reached
Cost Per Achievements Unlocked Omni	Cost Per Adds Payment Info Pixel
Cost Per All Offsite Leads + On-Facebook Leads Conversion	Cost Per Application Submitted Conversion
Cost Per Call Confirmation Click	Cost Per Call Confirmation Click Conversion
Cost Per Canceled Subscription Conversion	Cost Per Checkout Initiated
Cost Per Contact Conversion	Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion	Cost Per In-App Ad Impressions Conversion
Cost Per Lead	Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart	Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion	Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion	Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks	Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details	Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion	Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts	Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion	Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion	Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion	Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion	Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion	Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion	Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion	Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms	Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion	Cost Per Recurring Subscription Payment Conversion
Cost Per Result	Cost Per Schedule Conversion
Cost Per Subscription Conversion	Cost Per Trial Started Conversion
Cost Per Website Application Submitted Conversion	Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion	Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion	Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion	Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion	Cost Per Website Trial Started Conversion
Cost per 3-Second Video View	Cost per Activate App (Omni)
Cost per Add To Cart (Pixel)	Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni)	Cost per App Install
Cost per App Install (Omni)	Cost per App Use
Cost per Completed Registration (Omni)	Cost per Completed Registration (Pixel)
Cost per Credit Spend	Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel)	Cost per Estimated Ad Recaller
Cost per Event Response	Cost per Game Play
Cost per Initiate Checkout (Omni)	Cost per Inline Link Click
Cost per Inline Post Engagement	Cost per Landing Page View
Cost per Lead (Pixel)	Cost per Level Achieved (Omni)
Cost per Link Click	Cost per Messaging Conversation Started
Cost per Mobile App Achievement	Cost per Mobile App Checkout
Cost per Mobile App Content View	Cost per Mobile App Credit Spend
Cost per Mobile App Install	Cost per Mobile App Purchase
Cost per Mobile App Rating	Cost per Mobile App Registration
Cost per Mobile App Search	Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation	Cost per On-Facebook Lead
Cost per On-Facebook Purchase	Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action	Cost per Page Engagement
Cost per Page Like	Cost per Post Engagement
Cost per Purchase (Omni)	Cost per Purchase (Pixel)
Cost per Rate (Omni)	Cost per Search (Omni)
Cost per Search (Pixel)	Cost per Spend Credit (Omni)
Cost per Thruplay	Cost per Tutorial Completion (Omni)
Cost per Unique Click	Cost per Unique Inline link Click
Cost per Unique Link Clicks	Cost per Unique Outbound Click
Cost per Unique Spend Credits (Omni)	Cost per Unique Tutorial Completions (Omni)
Cost per Unique Views Content (Omni)	Cost per View Content (Omni)
Cost per View Content (Pixel)	Country
Credit Spends	Credit Spends Value
Custom (Omni)	Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value	DMA
Description Asset ID	Description Asset Text
Device Platform	Donation Conversions
Estimated Ad Re-callers	Estimated Ad Recall Rate
Estimated Call Confirmation Clicks	Event Count
Event Responses	Frequency
Frequency Value	Full View Impressions
Full View Reach	Game Plays
Gender	Image Asset Hash
Image Asset ID	Image Asset Name
Image Asset Photo	Image Asset URL
Impression Device	Impressions
In-App Ad Click Conversions	In-App Ad Impression Conversions
Inline Link Click CTR	Inline Link Clicks
Inline Post Engagement	Instant Experience Clicks to Open
Instant Experience Clicks to Start	Instant Experience Outbound Clicks
Instant Experience View Percentage	Instant Experience View Time
Landing Page Views	Leads
Leads (Pixel)	Leads (Pixel) Value
Leads Value	Level Achieved (Omni)
Level Achieved (Omni) Value	Link Asset Display URL
Link Asset Website URL	Link URL Asset ID
Location Search Conversions	Messaging Conversations Started
Mobile App Achievements	Mobile App Achievements Value
Mobile App Adds To Cart	Mobile App Adds To Cart Value
Mobile App Adds to Wishlist	Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value	Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value	Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value	Mobile App Canceled Subscription Conversions
Mobile App Checkouts	Mobile App Checkouts Value
Mobile App Contact Conversions	Mobile App Contacts Conversion Value
Mobile App Content Views	Mobile App Content Views Value
Mobile App Credit Spends	Mobile App Credit Spends Conversions
Mobile App Credit Spends Value	Mobile App Donation Conversions
Mobile App Donations Conversion Value	Mobile App Feature Unlocks
Mobile App Feature Unlocks Value	Mobile App Installs
Mobile App Location Search Conversions	Mobile App Location Searches Conversion Value
Mobile App Payment Details	Mobile App Payment Details Value
Mobile App Products Customized Conversion Value	Mobile App Products Customized Conversions
Mobile App Purchases	Mobile App Purchases Value
Mobile App Ratings	Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value	Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations	Mobile App Registrations Value
Mobile App Searches	Mobile App Searches Value
Mobile App Starts	Mobile App Starts Value
Mobile App Subscription Conversions	Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value	Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions	Mobile App Tutorial Completions
Mobile App Tutorial Completions Value	New Messaging Conversations
Objective	Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value	Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions	Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value	Offline Canceled Subscription Conversions
Offline Contact Conversions	Offline Contacts Conversion Value
Offline Donation Conversions	Offline Donations Conversion Value
Offline Location Search Conversions	Offline Products Customized Conversion Value
Offline Products Customized Conversions	Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions	Offline Subscription Conversions
Offline Subscriptions Conversion Value	Offline Trials Started Conversion Value
Offline Trials Started Conversions	Omni Checkouts Initiated
Omni Checkouts Initiated Value	On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value	On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions	On-Facebook Leads
On-Facebook Leads Value	On-Facebook Purchases
On-Facebook Purchases Value	On-Facebook Workflow Completions
On-Facebook Workflow Completions Value	On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value	Other Mobile App Actions
Other Mobile App Actions Value	Outbound Clicks
Page Engagement	Page Likes
Page Photo Views	Place Page ID
Platform Position	Post Click Conversion Value
Post Click Conversion Value (28 Days)	Post Click Conversion Value (7 Days)
Post Click Conversions	Post Click Conversions (28 Days)
Post Click Conversions (7 Days)	Post Comments
Post Engagement	Post Impression Conversion Value
Post Impression Conversion Value (28 Days)	Post Impression Conversion Value (7 Days)
Post Impression Conversions	Post Impression Conversions (28 Days)
Post Impression Conversions (7 Days)	Post Reactions
Post Saves	Post Shares
Product ID	Products Customized Conversions
Publisher Platform	Purchase ROAS
Purchases (Omni)	Purchases (Omni) Value
Purchases (Pixel)	Purchases (Pixel) Value
Qualify Answer Rate	Rate (Omni)
Rate (Omni) Value	Reach
Recurring Subscription Payment Conversion Value	Recurring Subscription Payment Conversions
Region	Result
Searches (Omni) Value	Searches (Pixel)
Searches (Pixel) Value	Social Spend
Spend Credits (Omni)	Spend Credits (Omni) Value
Spend Credits Omni Conversions	Start Trial Conversion Value
Subscription Conversions	ThruPlays
Title Asset ID	Title Asset Text
Total Action Value for Initiate Checkout (Omni)	Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click	Total Actions for Search (Omni)
Total Applications Submitted Conversion Value	Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value	Total Conversion Value for Link Click
Total Donations Conversion Value	Total Location Searches Conversion Value
Total Post Backs	Total Products Customized Conversion Value
Total Subscriptions Conversion Value	Trials Started Conversions
Tutorial Completions (Omni)	Tutorial Completions (Omni) Value
Unique Actions for Link Click	Unique CTR
Unique Clicks	Unique Inline Link Clicks CTR
Unique Inline link Clicks	Unique Link Clicks CTR
Unique Outbound Clicks	Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni)	Unique Views Content (Omni)
Video 30-Second Views	Video Asset Ad Labels
Video Asset Caption IDs	Video Asset ID
Video Asset Thumbnail Hash	Video Asset Thumbnail URL
Video Asset URL Tag	Video Avg. Duration Played
Video Starts	Video Views to 100%
Video Views to 25%	Video Views to 50%
Video Views to 75%	Video Views to 95%
Views Content (Omni)	Views Content (Omni) Value
Views Content (Pixel)	Views Content (Pixel) Value
Website Applications Submitted Conversion Value	Website Applications Submitted Conversions
Website Appointments Scheduled Conversion Value	Website Appointments Scheduled Conversions
Website Canceled Subscription Conversion Value	Website Canceled Subscription Conversions
Website Contact Conversions	Website Contacts Conversion Value
Website Donation Conversions	Website Donations Conversion Value
Website Location Search Conversions	Website Location Searches Conversion Value
Website Products Customized Conversion Value	Website Products Customized Conversions
Website Purchase ROAS	Website Recurring Subscription Payment Conversion Value
Website Recurring Subscription Payment Conversions	Website Subscription Conversions
Website Subscriptions Conversion Value	Website Trial Started Conversion Value
Website Trials Started Conversions

HOW TO

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Available Data Views

All Dimensions and Metrics:

Data View Details: Action Breakdown by Carousel

Data View Details: Action Breakdown by Platform

Data View Details: Actions Breakdown

Data View Details: Ad Details

Data View Details: Ad Sets

Data View Details: Ads

Data View Details: Ads Actions Breakdown

Data View Details: Ads Conversions Breakdown

Data View Details: Campaigns

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Data View Details: Creatives

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Data View Details: DMA Info

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Data View Details: Dynamic Creatives Call to Action Details

Data View Details: Dynamic Creatives Description Details

Data View Details: Dynamic Creatives Headline Details

Data View Details: Dynamic Creatives Image & Video Details

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Data View Details: Gender & Ages

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Data View Details: Conversion Tag Attribution Breakdown

Data View Details: Country

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Data View Details: Time

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