Facebook Ads

Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account Account
Account ID Account ID
Account Spending Limit Ad
Ad Body Ad ID
Ad Set Ad Set End Date
Ad Set ID Ad Set Start Date
Address Age
Age Max Age Min
Age Range App Installs Conversion Value
App Uses Conversion Value Attentive Impressions
Attentive Impressions Conversion Value Attribution Setting
Avg. Daily Ad Reach Avg. Daily Frequency
Behaviors Billing Event
Billing Event Blocked Messaging Conversations
Buying Type CIFP (Internal)
CPC CPC (Cost per Link Click)
CPM CTR
CTR (Link Click-Through Rate) Call To Action Type
Campaign Campaign ID
Campaign ID Campaign ID
Canvas Avg. View Percent Canvas Avg. View Time
Card Name Check-ins
Check-ins Conversion Value Cities
Clicks Clicks to Play Video Conversion Value
Client Client CPA*
Client CPC Client CPC (Cost per Link Click)
Client CPM Client Cost
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Video 10s Watched
Client Cost per Website Conversion Client Cost per Website Lead
College Years Commerce Adds to Cart
Commerce Adds to Cart Conversion Value Commerce Messages to Buy
Commerce Messages to Buy Conversion Value Commerce Product Views
Commerce Product Views Conversion Value Commerce Purchases
Commerce Purchases Conversion Value Conversion Rate Ranking
Conversion Rate Ranking MTD Conversion Type
Cost per 1,000 People Reached Cost per App Install
Cost per Desktop App Install Cost per Inline Post Engagement
Cost per Link Clicks from Actions Cost per Mobile App Install
Cost per Offline Lead Cost per On-Facebook Leads
Cost per Purchase Cost per Unique Click
Cost per Video 10s Watched Impressions Cost per Website Leads
Countries Country
Created Date Created Time
Credit Spends Credit Spends Conversion Value
Currency Custom Audiences
Custom Event Type Custom Pixel Event
Custom Pixel Event Value Daily Budget
Date Description
Desktop App Installs Desktop App Uses
Desktop Preview Desktop Preview URL
Destination URL
Device Platform Dynamic Creative Body
Education Level
Effective Object Story ID Effective Object Story URL
Email Employers
End Date End Date
Engagement Rate Ranking Engagement Rate Ranking MTD
Est. Commerce Actions Est. Commerce Actions Conversion Value
Est. Mobile App Actions Conversion Value Est. Offline Actions
Est. Offline Actions Conversion Value Estimated Ad Recall Lift (People)
Estimated Ad Recall Lift MTD Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift Rate MTD Event Responses
Event Responses Conversion Value Family Status
First Name Full Name
Game Plays Game Plays Conversion Value
Gender Gender
Gift Sale Gift Sale Conversion Value
Headline Home Value
ID Impression Device
Impressions Income
Industries Inline Post Engagement
Interested In Interests
Key Web Page Views Conversion Value (Facebook Pixel)
Landing Page Views Last Name
Lead ID Leads (Form) Conversion Value
Life Events Lifetime Budget
MMobile App Tutorials Completed
Majors Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Unlocked
Mobile App Adds To Cart Mobile App Adds of Payment Info
Mobile App Adds to Wishlist Mobile App Applications Submitted
Mobile App Applications Submitted Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Mobile App Checkouts Initiated
Mobile App Contacts Mobile App Contacts Value
Mobile App Content Views Mobile App Credits Spent
Mobile App Donations Mobile App Donations Value
Mobile App Installs Mobile App Installs Click Attribution
Mobile App Installs Conversion Value Mobile App Installs View Attribution
Mobile App Location Searches Mobile App Location Searches Value
Mobile App Products Customized Mobile App Products Customized Value
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Purchases Mobile App Purchases Conversion Value
Mobile App Ratings Submitted Mobile App Registrations Completed
Mobile App Searches Mobile App Sessions
Mobile App Subscriptions Mobile App Subscriptions Value
Mobile App Trials Started Mobile App Trials Started Value
Mobile Preview Mobile Preview URL
New Messaging Conversations Newly Purchased Mobile Devices
Newly Purchased Mobile Devices Conversion Value Objective
Objective Offer Claims
Offer Claims Conversion Value Offline Add To Cart
Offline Adds to Cart Conversion Value Offline Applications Submitted
Offline Applications Submitted Value Offline Appointments Scheduled
Offline Appointments Scheduled Value Offline Checkout
Offline Checkouts Initiated Conversion Value Offline Contacts
Offline Contacts Value Offline Donations
Offline Donations Value Offline Lead
Offline Leads Conversion Value Offline Location Searches
Offline Location Searches Value Offline Other Conversion
Offline Other Conversion Value Offline Products Customized
Offline Products Customized Value Offline Purchase
Offline Purchase Conversion Value Offline Registration
Offline Registration Conversion Value Offline Subscriptions
Offline Subscriptions Value Offline Trials Started
Offline Trials Started Value On-Facebook Leads
On-Facebook Purchases On-Facebook Purchases Conversion Value
Optimization Goal Optimization Goal
Other Mobile App Actions Other Website Conversion Value (Facebook Pixel)
Other Website Conversions Outbound Clicks
PUrl (Internal) Page Likes
Page Likes Conversion Value Page Mentions Conversion Value
Page Tab Views Conversion Value Phone Number
Photo Views Photo Views Conversion Value
Platform Positions
Post Comments Post Comments Conversion Value
Post Dwells Post Dwells Conversion Value
Post Engagement Post Full Views
Post Reactions Post Reactions Conversion Value
Post Saves Post Shares
Post Shares Conversion Value Product ID
Publisher Platform Quality Ranking
Quality Ranking MTD Question Answers
Question Answers Conversion Value Question Follows
Question Follows Conversion Value ROAS (Return on Ad Spend)
Reach Lifetime Reach MTD
Region Relationship Status
Schools Social Spend
Spend Start Date
Status Status
Status Status
Story Ad Preview Story Ad Preview URL
Thumbnail URL Thumbnail URL
Total Total Ad Reach
Total Applications Submitted Total Applications Submitted Value
Total Appointments Scheduled Total Appointments Scheduled Value
Total Contacts Total Contacts Value
Total Custom Conversions Total Donations
Total Donations Value Total Location Searches
Total Location Searches Value Total Products Customized
Total Products Customized Value Total Purchases
Total Purchases Conversion Value Total Subscriptions
Total Subscriptions Value Total Trials Started
Total Trials Started Value Type
URL URL Parameters
Unique CTR Unique CTR (Link Click-Through Rate)
Unique Clicks
Updated Date User Ad Clusters
Users Targeted Value
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Plays
Video Thruplay Video Views Conversion Value
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Website Add of Payment Info Click Attribution
Website Add of Payment Info View Attribution Website Adds of Payment Info
Website Adds of Payment Info Conversion Value Website Adds to Cart
Website Adds to Cart Conversion Value Website Adds to Wishlist
Website Adds to Wishlist Conversion Value Website Applications Submitted
Website Applications Submitted Value Website Appointments Scheduled
Website Appointments Scheduled Value Website Checkouts Initiated
Website Checkouts Initiated Conversion Value Website Contacts
Website Contacts Value Website Content Views
Website Content Views Conversion Value Website Donations
Website Donations Value Website Key Page Views)
Website Leads Website Leads Conversion Value
Website Location Searches Website Location Searches Value
Website Products Customized Website Products Customized Value
Website Purchases Website Purchases - Click Attribution
Website Purchases - View Attribution Website Purchases Conversion Value
Website Purchases Conversion Value - Click Attribution Website Purchases Conversion Value - View Attribution
Website Registrations Website Registrations Completed Conversion Value
Website Searches Website Searches Conversion Value
Website Subscriptions Website Subscriptions Value
Website Trials Started Website Trials Started Value
Campaign ID Campaign
Objective Ad Set
Optimization Goal Billing Event
Action Type Count
Ad Set ID Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Ad ID Ad
Status Optimization Goal
Billing Event Buying Type
Platform Action Type
Custom Event Type Conversion Type
Description Count
Date
Client Campaign
Campaign ID Objective
Ad Set Ad Set ID
Optimization Goal Billing Event
Ad Ad ID
Countries Cities
Gender Age Range
Relationship Desktop Preview
Desktop Preview URL Mobile Preview
Mobile Preview URL Story Ad Preview
Story Ad Preview URL Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Start Date
End Date Status
Optimization Goal Billing Event
Buying Type Attribution Setting
Users Targeted Daily Budget
Lifetime Budget Total Custom Conversions
Estimated Ad Recall Lift MTD Estimated Ad Recall Lift Rate MTD
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client CPA* Client Cost per Website Conversion
Client CPC (Cost per Link Click) Client Cost per Video 10s Watched
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Website Lead
Date
Campaign Client
Account ID Account
Campaign ID Ad
Objective Ad Set ID
Ad Set Ad Set Start Date
Ad Set End Date Ad ID
Status Optimization Goal
Billing Event Buying Type
Quality Ranking Engagement Rate Ranking
Conversion Rate Ranking Quality Ranking MTD
Engagement Rate Ranking MTD Conversion Rate Ranking MTD
Estimated Ad Recall Lift MTD Estimated Ad Recall Lift Rate MTD
Thumbnail URL Ad Body
Dynamic Creative Body Total Custom Conversions
Website Add of Payment Info Click Attribution Website Add of Payment Info View Attribution
Mobile App Purchase Installs Click Attribution Mobile App Purchase Installs View Attribution
Mobile App Installs Click Attribution Mobile App Installs View Attribution
Post Saves Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
CIFP (Internal) PUrl (Internal)
Custom Pixel Event Custom Pixel Event Value
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Countries
Cities Gender
Age Range Relationship Status
Users Targeted Age Max
Age Min Behaviors
College Years Custom Audiences
Majors Schools
Education Level Family Status
Home Value Income
Industries Interested In
Interests Life Events
User Ad Clusters Employers
Positions Website Contacts
Website Contacts Value Mobile App Contacts
Mobile App Contacts Value Offline Contacts
Offline Contacts Value Total Contacts
Total Contacts Value Website Products Customized
Website Products Customized Value Mobile App Products Customized
Mobile App Products Customized Value Offline Products Customized
Offline Products Customized Value Total Products Customized
Total Products Customized Value Website Donations
Website Donations Value Mobile App Donations
Mobile App Donations Value Offline Donations
Offline Donations Value Total Donations
Total Donations Value Website Location Searches
Website Location Searches Value Mobile App Location Searches
Mobile App Location Searches Value Offline Location Searches
Offline Location Searches Value Total Location Searches
Total Location Searches Value Website Appointments Scheduled
Website Appointments Scheduled Value Mobile App Appointments Scheduled
Mobile App Appointments Scheduled Value Offline Appointments Scheduled
Offline Appointments Scheduled Value Total Appointments Scheduled
Total Appointments Scheduled Value Website Trials Started
Website Trials Started Value Mobile App Trials Started
Mobile App Trials Started Value Offline Trials Started
Offline Trials Started Value Total Trials Started
Total Trials Started Value Website Applications Submitted
Website Applications Submitted Value Mobile App Applications Submitted
Mobile App Applications Submitted Value Offline Applications Submitted
Offline Applications Submitted Value Total Applications Submitted
Total Applications Submitted Value Website Subscriptions
Website Subscriptions Value Mobile App Subscriptions
Mobile App Subscriptions Value Offline Subscriptions
Offline Subscriptions Value Total Subscriptions
Total Subscriptions Value Client Cost
Client CPC Client CPM
Client CPA* Client Cost per Website Conversion
Client CPC (Cost per Link Click) Client Cost per Video 10s Watched
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Website Lead
Desktop Preview Desktop Preview URL
Mobile Preview Mobile Preview URL
Story Ad Preview Story Ad Preview URL
Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Status
Optimization Goal Billing Event
Buying Type Action Type
Count Date
Account Account ID
Campaign Campaign ID
Status Buying Type
Objective Start Date
End Date Created Date
Updated Date Currency
Estimated Ad Recall Lift MTD Estimated Ad Recall Lift Rate MTD
Daily Budget Lifetime Budget
Account Spending Limit Total Custom Conversions
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Reach Lifetime
Client Cost Client CPC
Client CPM Client CPA*
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type Name
Thumbnail URL Headline
Ad Body URL Parameters
Call To Action Type Type
Destination URL
Status Effective Object Story ID
Effective Object Story URL Date
Custom Conversions Client
Account Account ID
Campaign Campaign ID
Objective Ad Set
Ad Set ID Optimization Goal
Billing Event Ad ID
Ad Total
Value Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Ad ID Ad
Status Optimization Goal
Billing Event Buying Type
Country DMA
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Social Spend
Spend Unique Clicks
Unique CTR Unique CTR (Link Click-Through Rate)
Video 3-Second Views Video 30-Second Views
Video Avg. Duration Watched Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Video Views to 100%
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Ad ID Ad
Status Optimization Goal
Billing Event Buying Type
Platform Device Platform
Impression Device Canvas Avg. View Percent
Canvas Avg. View Time Cost per Video 10s Watched Impressions
Cost per Link Clicks from Actions Cost per Inline Post Engagement
Cost per Unique Click CPM
CTR Avg. Daily Frequency
Impressions
Inline Post Engagement
Total Ad Reach Avg. Daily Ad Reach
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client CPA* Client Cost per Website Conversion
Client CPC (Cost per Link Click) Client Cost per Video 10s Watched
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Website Lead
Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type ID
Name Impressions
Clicks
Landing Page Views Avg. Daily Frequency
Total Ad Reach Avg. Daily Ad Reach
Post Engagement Spend
Website Purchases Website Purchases Conversion Value
CTR Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type ID
Text Impressions
Clicks
Landing Page Views Avg. Daily Frequency
Total Ad Reach Avg. Daily Ad Reach
Post Engagement Spend
Website Purchases Website Purchases Conversion Value
CTR Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type ID
Text Impressions
Clicks
Landing Page Views Avg. Daily Frequency
Total Ad Reach Avg. Daily Ad Reach
Post Engagement Spend
Website Purchases Website Purchases Conversion Value
CTR Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type ID
Name Impressions
Clicks
Landing Page Views Avg. Daily Frequency
Total Ad Reach Avg. Daily Ad Reach
Post Engagement Spend
Website Purchases Website Purchases Conversion Value
CTR URL
Date
Account ID Account
Campaign ID Campaign
Objective Ad Set ID
Ad Set Ad ID
Ad Ad Status
Optimization Goal Billing Event
Buying Type ID
Text Impressions
Clicks
Landing Page Views Avg. Daily Frequency
Total Ad Reach Avg. Daily Ad Reach
Post Engagement Spend
Website Purchases Website Purchases Conversion Value
CTR Date
Client Account ID
Account Campaign ID
Campaign Gender
Age Objective
Ad Set ID Ad Set
Status Optimization Goal
Billing Event Buying Type
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
Client Campaign
Campaign ID Objective
Ad Set Ad Set ID
Optimization Goal Billing Event
Ad ID Ad
Lead ID Created Time
First Name Last Name
First & Last Name Full Name
Email Phone Number
Address Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Ad Set Start Date Ad Set End Date
Ad ID Ad
Status Optimization Goal
Billing Event Buying Type
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Platform Position
Publisher Platform Impression Device
Client Cost Client CPC
Client CPM Client CPA*
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Ad Set Start Date Ad Set End Date
Ad ID Ad
Status Optimization Goal
Billing Event Buying Type
Desktop Preview Mobile Preview
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Platform
Client Cost Client CPC
Client CPM Client CPA*
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
Client Account ID
Account Campaign ID
Campaign Objective
Ad Set ID Ad Set
Optimization Goal Billing Event
Buying Type Product
Product ID Canvas Avg. View Percent
Canvas Avg. View Time Cost per Video 10s Watched Impressions
Cost per Link Clicks from Actions Cost per Inline Post Engagement
Cost per Unique Click CPM
CTR Avg. Daily Frequency
Impressions
Inline Post Engagement
Total Ad Reach Avg. Daily Ad Reach
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video 3-Second Views
Video 30-Second Views Video Avg. Duration Watched
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Views to 100% Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Video Plays
Question Answers Mobile App Purchases Conversion Value
Cost per Purchase Cost per App Install
Cost per Mobile App Install Cost per Desktop App Install
App Installs Conversion Value App Uses Conversion Value
Attentive Impressions Conversion Value Check-ins Conversion Value
Post Comments Conversion Value Commerce Adds to Cart Conversion Value
Commerce Messages to Buy Conversion Value Commerce Purchases Conversion Value
Commerce Product Views Conversion Value Credit Spends Conversion Value
Post Dwells Conversion Value Question Follows Conversion Value
Game Plays Conversion Value Gift Sale Conversion Value
Leads (Form) Conversion Value Page Likes Conversion Value
Page Mentions Conversion Value
Mobile App Installs Conversion Value Newly Purchased Mobile Devices Conversion Value
Offline Adds to Cart Conversion Value Offline Checkouts Initiated Conversion Value
Offline Leads Conversion Value Offline Other Conversion Value
Offline Purchase Conversion Value Offline Registration Conversion Value
Website Adds to Cart Conversion Value Website Checkouts Initiated Conversion Value
Key Web Page Views Conversion Value (Facebook Pixel) Website Leads Conversion Value
Other Website Conversion Value (Facebook Pixel) Website Registrations Completed Conversion Value
Photo Views Conversion Value Post Shares Conversion Value
Post Reactions Conversion Value Offer Claims Conversion Value
Event Responses Conversion Value Page Tab Views Conversion Value
Clicks to Play Video Conversion Value Video Views Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client CPA* Client Cost per Website Conversion
Client CPC (Cost per Link Click) Client Cost per Video 10s Watched
Client Cost per Inline Click Client Cost per Inline Post Engagement
Client Cost per Unique Click Client Cost per Website Lead
Date
Client Account ID
Account Campaign ID
Campaign Country
Region Objective
Ad Set ID Ad Set
Status Optimization Goal
Billing Event Buying Type
Canvas Avg. View Percent Canvas Avg. View Time
Cost per Video 10s Watched Impressions Cost per Link Clicks from Actions
Cost per Inline Post Engagement Cost per Unique Click
CPM CTR
Avg. Daily Frequency Impressions
Inline Post Engagement Total Ad Reach
Avg. Daily Ad Reach Reach MTD
Social Spend Spend
Unique Clicks Unique CTR
Unique CTR (Link Click-Through Rate) Video Thruplay
Clicks CPC
Cost per 1,000 People Reached CTR (Link Click-Through Rate)
CPC (Cost per Link Click) Mobile App Achievements Unlocked
Mobile App Sessions Mobile App Adds of Payment Info
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Completed Mobile App Content Views
Mobile App Checkouts Initiated Mobile App Achievements
Mobile App Purchases Mobile App Ratings Submitted
Mobile App Searches Mobile App Credits Spent
MMobile App Tutorials Completed Other Mobile App Actions
Desktop App Installs Desktop App Uses
Attentive Impressions Check-ins
Post Comments Commerce Adds to Cart
Commerce Messages to Buy Commerce Purchases
Commerce Product Views Credit Spends
Post Dwells Question Follows
Post Full Views Game Plays
Gift Sale On-Facebook Leads
Cost per On-Facebook Leads Cost per Offline Lead
Cost per Website Leads Page Likes
Mobile App Installs
Newly Purchased Mobile Devices Offline Add To Cart
Offline Checkout Offline Lead
Offline Other Conversion Offline Purchase
Offline Registration Website Adds to Cart
Website Checkouts Initiated Website Key Page Views)
Website Leads Other Website Conversions
Website Registrations Photo Views
Post Shares Post Reactions
Post Engagement Offer Claims
Event Responses Question Answers
Mobile App Purchases Conversion Value Cost per Purchase
Cost per App Install Cost per Mobile App Install
Cost per Desktop App Install App Installs Conversion Value
App Uses Conversion Value Attentive Impressions Conversion Value
Check-ins Conversion Value Post Comments Conversion Value
Commerce Adds to Cart Conversion Value Commerce Messages to Buy Conversion Value
Commerce Purchases Conversion Value Commerce Product Views Conversion Value
Credit Spends Conversion Value Post Dwells Conversion Value
Question Follows Conversion Value Game Plays Conversion Value
Gift Sale Conversion Value Leads (Form) Conversion Value
Page Likes Conversion Value
Page Mentions Conversion Value Mobile App Installs Conversion Value
Newly Purchased Mobile Devices Conversion Value Offline Adds to Cart Conversion Value
Offline Checkouts Initiated Conversion Value Offline Leads Conversion Value
Offline Other Conversion Value Offline Purchase Conversion Value
Offline Registration Conversion Value Website Adds to Cart Conversion Value
Website Checkouts Initiated Conversion Value Key Web Page Views Conversion Value (Facebook Pixel)
Website Leads Conversion Value Other Website Conversion Value (Facebook Pixel)
Website Registrations Completed Conversion Value Photo Views Conversion Value
Post Shares Conversion Value Post Reactions Conversion Value
Offer Claims Conversion Value Event Responses Conversion Value
Page Tab Views Conversion Value Clicks to Play Video Conversion Value
Question Answers Conversion Value Est. Offline Actions
Est. Commerce Actions Est. Offline Actions Conversion Value
Est. Commerce Actions Conversion Value Est. Mobile App Actions Conversion Value
Website Purchases On-Facebook Purchases
Total Purchases Website Purchases - View Attribution
Website Purchases - Click Attribution Website Content Views
Website Adds of Payment Info Website Adds to Wishlist
Website Searches Website Purchases Conversion Value
On-Facebook Purchases Conversion Value Total Purchases Conversion Value
Website Purchases Conversion Value - View Attribution Website Purchases Conversion Value - Click Attribution
Website Content Views Conversion Value Website Adds of Payment Info Conversion Value
Website Adds to Wishlist Conversion Value Website Searches Conversion Value
Outbound Clicks Landing Page Views
Estimated Ad Recall Lift (People) Estimated Ad Recall Lift Rate
ROAS (Return on Ad Spend) Client Cost
Client CPC Client CPM
Client Cost per Website Conversion Client CPC (Cost per Link Click)
Client Cost per Video 10s Watched Client Cost per Inline Click
Client Cost per Inline Post Engagement Client Cost per Unique Click
Client Cost per Website Lead Date
All Dimensions and Metrics:
3-Second Video Views Account Age (days)
Account Agency Client Declaration Account Amount Spent
Account Attribution Spec Account Balance
Account Business Account Business City
Account Business Country Code Account Business Name
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account Currency
Account DirectDeals ToS Accepted Account Disable Reason
Account End Advertiser Account End Advertiser Name
Account Extended Credit Invoice Group Account FB Entity
Account Failed Delivery Checks Account Funding Source
Account Funding Source Details Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account ID
Account IO Number Account Is 3ds Authorization Enabled
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is Notification Enabled Account Is Personal
Account Is Prepay Account Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Promotable Objects Account Reach & Frequency Spec
Account Show Checkout Experience Account Spend Cap
Account Status Account Tax ID
Account Tax ID Status Account Tax ID Type
Account ToS Accepted Account User Tasks
Account User ToS Accepted Account is Tax ID Required
Accounts Achievements Unlocked (Omni)
Achievements Unlocked (Omni) Value Action Canvas Component Name
Action Carousel Card ID Action Carousel Card Name
Action Destination Action Device
Action Reaction Action Target ID
Action Type Action Video Sound
Action Video Type Activate App (Omni)
Activate App (Omni) Value Ad Bid Amount
Ad Configured Status Ad Conversion Rate Ranking
Ad Created Time Ad Effective Status
Ad Engagement Rate Ranking Ad Format Asset
Ad ID Ad Issues Info
Ad Labels Ad Last Updated by App ID
Ad Name Ad Preview
Ad Quality Ranking Ad Recommendations
Ad Review Feedback Ad Set Ad Labels
Ad Set Asset Feed ID Ad Set Attribution Spec
Ad Set Bid Adjustments Ad Set Bid Amount
Ad Set Bid Contraints Ad Set Bid Info
Ad Set Bid Strategy Ad Set Billing Event
Ad Set Budget Remaining Ad Set Configured Status
Ad Set Created Time Ad Set Creative Sequence
Ad Set Daily Budget Ad Set Daily Minimum Spend Target
Ad Set Daily Spend Cap Ad Set Destination Type
Ad Set Effective Status Ad Set End Date
Ad Set End Date & Time Ad Set End Time
Ad Set Frequency Control Specs Ad Set Full Funnel Exploration Mode
Ad Set ID Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative? Ad Set Issues Info
Ad Set Learning Stage Info Ad Set Lifetime Budget
Ad Set Lifetime Spend Cap Ad Set Minimum Spend Target
Ad Set Multi Optimization Goal Weight Ad Set Name
Ad Set Optimization Goal Ad Set Optimization Sub-Event
Ad Set Pacing Type Ad Set Promoted Object
Ad Set Reach & Frequency Prediction ID Ad Set Recommendations
Ad Set Recurring Budget Semantics Ad Set Review Feedback
Ad Set Schedule Ad Set Source Ad Set
Ad Set Source Ad Set ID Ad Set Start Date
Ad Set Start Date & Time Ad Set Start Time
Ad Set Status Ad Set Targeting
Ad Set Time Based Ad Rotation ID Blocks Ad Set Time Based Ad Rotation Intervals
Ad Set Updated Time Ad Set Use New App Click?
Ad Source Ad Ad Source Ad ID
Ad Status Ad Tracking Specs
Ad Updated Time Adds Payment Info (Pixel)
Adds Payment Info (Pixel) Value Adds To Cart (Pixel)
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel)
Adds To Wishlist (Pixel) Value Adds to Cart (Omni)
Adds to Cart (Omni) Value Age
Amount Spent App Installs
App Installs (Omni) App Uses
Applications Submitted Conversions Appointments Scheduled Conversions
Attribution Setting Blocked Messaging Conversations
Body Asset ID Body Asset Text
Buying Type CPC
CPM CTR
Call Confirmation Click Conversions Call Confirmation Clicks Conversion Value
Call Confirmation Clicks Value Call To Action Asset ID
Call To Action Asset Name Campaign Ad Labels
Campaign Bid Strategy Campaign Boosted Object ID
Campaign Brand Lift Studies Campaign Budget Rebalance Flag
Campaign Budget Remaining Campaign Buying Type
Campaign Can Create Brand Lift Study? Campaign Can Use Spend Cap?
Campaign Configured Status Campaign Created Time
Campaign Daily Budget Campaign Effective Status
Campaign End Date Campaign End Date & Time
Campaign End Time Campaign ID
Campaign Issues Info Campaign Last Budget Toggling Time
Campaign Lifetime Budget Campaign Name
Campaign Objective Campaign Pacing Type
Campaign Promoted Object Campaign Recommendations
Campaign Source Campaign ID Campaign Special Ad Categories
Campaign Special Ad Category Campaign Spend Cap
Campaign Start Date Campaign Start Date & Time
Campaign Start Time Campaign Status
Campaign Topline ID Campaign Updated Date
Campaigns Source Campaign Canceled Subscription Conversion Value
Canceled Subscription Conversions Check-ins
Checkouts Initiated Checkouts Initiated Value
Clicks Completed Registration (Omni)
Completed Registration (Omni) Value Completed Registration (Pixel)
Completed Registration (Pixel) Value Contact Conversions
Converted Product Quantity Converted Product Value
Cost Per 1,000 People Reached Cost Per Achievements Unlocked Omni
Cost Per Adds Payment Info Pixel Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per Application Submitted Conversion Cost Per Call Confirmation Click
Cost Per Call Confirmation Click Conversion Cost Per Call Confirmation Clicks
Cost Per Canceled Subscription Conversion Cost Per Checkout Initiated
Cost Per Contact Conversion Cost Per Donation Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Lead Cost Per Location Find Conversion
Cost Per Mobile App Adds To Cart Cost Per Mobile App Adds To Wishlist
Cost Per Mobile App Application Submitted Conversion Cost Per Mobile App Canceled Subscription Conversion
Cost Per Mobile App Contact Conversion Cost Per Mobile App Donation Conversion
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Location Find Conversion
Cost Per Mobile App Payment Details Cost Per Mobile App Product Customized Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Mobile App Schedule Conversion
Cost Per Mobile App Starts Cost Per Mobile App Subscription Conversion
Cost Per Mobile App Trial Started Conversion Cost Per Offline Application Submitted Conversion
Cost Per Offline Canceled Subscription Conversion Cost Per Offline Contact Conversion
Cost Per Offline Donation Conversion Cost Per Offline Location Find Conversion
Cost Per Offline Product Customized Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Offline Schedule Conversion Cost Per Offline Subscription Conversion
Cost Per Offline Trial Started Conversion Cost Per Omni Checkout Initiated
Cost Per On-Facebook Application Submitted Conversion Cost Per On-Facebook Donation Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Cost Per On-Facebook leads from Messenger and Instant Forms Conversion
Cost Per Product Customized Conversion Cost Per Recurring Subscription Payment Conversion
Cost Per Result Cost Per Schedule Conversion
Cost Per Subscription Conversion Cost Per Trial Started Conversion
Cost Per Unique Call Confirmation Click Cost Per Unique Checkout Initiated
Cost Per Unique Mobile App Searches Cost Per Unique Omni Checkout Initiated
Cost Per Website Application Submitted Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Website Contact Conversion Cost Per Website Donation Conversion
Cost Per Website Location Find Conversion Cost Per Website Product Customized Conversion
Cost Per Website Recurring Subscription Payment Conversion Cost Per Website Schedule Conversion
Cost Per Website Subscription Conversion Cost Per Website Trial Started Conversion
Cost per 3-Second Video View Cost per Activate App (Omni)
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Add to Cart (Omni) Cost per App Install
Cost per App Install (Omni) Cost per App Use
Cost per Completed Registration (Omni) Cost per Completed Registration (Pixel)
Cost per Credit Spend Cost per Custom (Omni)
Cost per Custom pixel event defined by the advertiser (Pixel) Cost per Estimated Ad Recaller
Cost per Event Response Cost per Game Play
Cost per Initiate Checkout (Omni) Cost per Inline Link Click
Cost per Inline Post Engagement Cost per Landing Page View
Cost per Lead (Pixel) Cost per Level Achieved (Omni)
Cost per Link Click Cost per Messaging Conversation Started
Cost per Mobile App Achievement Cost per Mobile App Checkout
Cost per Mobile App Content View Cost per Mobile App Credit Spend
Cost per Mobile App Install Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Registration
Cost per Mobile App Search Cost per Mobile App Tutorial Completion
Cost per New Messaging Conversation Cost per On-Facebook Lead
Cost per On-Facebook Purchase Cost per On-Facebook Workflow Completion
Cost per Other Mobile App Action Cost per Page Engagement
Cost per Page Like Cost per Post Engagement
Cost per Purchase (Omni) Cost per Purchase (Pixel)
Cost per Rate (Omni) Cost per Search (Omni)
Cost per Search (Pixel) Cost per Spend Credit (Omni)
Cost per Thruplay Cost per Tutorial Completion (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Adds to Cart (Omni)
Cost per Unique Click Cost per Unique Completed Registration (Omni)
Cost per Unique Completed Registration (Pixel) Cost per Unique Credit Spends
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Initiates Checkout (Omni)
Cost per Unique Inline link Click Cost per Unique Landing Page Views
Cost per Unique Level Achieved (Omni) Cost per Unique Link Clicks
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Payment Details
Cost per Unique Mobile App Purchases Cost per Unique Mobile App Ratings
Cost per Unique Mobile App Registrations Cost per Unique Mobile App Starts
Cost per Unique Mobile App Tutorial Completions Cost per Unique On-Facebook Purchases
Cost per Unique Other Mobile App Actions Cost per Unique Outbound Click
Cost per Unique Purchases (Omni) Cost per Unique Purchases (Pixel)
Cost per Unique Rate (Omni) Cost per Unique Searches (Omni)
Cost per Unique Searches (Pixel) Cost per Unique Spend Credits (Omni)
Cost per Unique Tutorial Completions (Omni) Cost per Unique Views Content (Omni)
Cost per Unique Views Content (Pixel) Cost per View Content (Omni)
Cost per View Content (Pixel) Country
Creative Actor ID Creative Ad Labels
Creative Affective Authorization Category Creative Applink Treatment
Creative Asset Feed Spec Creative Authorization Category
Creative Body Creative Branded Content Sponsor Page ID
Creative Bundle Folder ID Creative Call to Action Type
Creative Categorization Criteria Creative Category Media Source
Creative Destination Set ID Creative Dynamic Ad Voice
Creative Effective Instagram Media ID Creative Effective Instagram Story ID
Creative Enable Direct Install? Creative Enable Launch Instant App?
Creative ID Creative Image Crops
Creative Image Hash Creative Image URL
Creative Instagram Actor ID Creative Instagram Permalink URL
Creative Instagram Story ID Creative Interactive Components Spec
Creative Link Destination Display URL Creative Link Open Graph ID
Creative Link URL Creative Messanger Sponsored Message
Creative Name Creative Object ID
Creative Object Store URL Creative Object Story ID
Creative Object Story Spec Creative Object Type
Creative Object URL Creative Place Page Set ID
Creative Platform Customizations Creative Playable Asset ID
Creative Portrait Customizations Creative Product Set ID
Creative Recommender Settings Creative Status
Creative Template URL Creative Template URL Spec
Creative Thumbnail URL Creative Title
Creative URL Tags Creative Use Page Actor Override?
Creative Video ID Credit Spends
Credit Spends Value Custom (Omni)
Custom Conversion - Pixel ID Custom Conversion Aggregation Rule
Custom Conversion Business Custom Conversion Data Source ID
Custom Conversion Data Source Type Custom Conversion Default Value
Custom Conversion Description Custom Conversion Event Source
Custom Conversion Event Type Custom Conversion ID
Custom Conversion Is Archived? Custom Conversion Is Unavailable?
Custom Conversion Retention (days) Custom Conversion Rule
Custom Conversions - Offline Custom pixel events defined by the advertiser (Pixel)
Custom pixel events defined by the advertiser (Pixel) Value DMA
Date Description Asset ID
Description Asset Text Device Platform
Donation Conversions Estimated Ad Re-callers
Estimated Ad Recall Rate Estimated Call Confirmation Clicks
Event Responses Frequency
Frequency Value Full View Impressions
Full View Reach Game Plays
Gender Image Asset Hash
Image Asset ID Image Asset Name
Image Asset Photo Image Asset URL
Impression Device Impressions
In-App Ad Click Conversions In-App Ad Impression Conversions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Instant Experience Clicks to Open
Instant Experience Clicks to Start Instant Experience Outbound Clicks
Instant Experience View Percentage Instant Experience View Time
Landing Page Views Leads
Leads (Pixel) Leads (Pixel) Value
Leads Value Level Achieved (Omni)
Level Achieved (Omni) Value Link Asset Display URL
Link Asset Website URL Link URL Asset ID
Location Search Conversions Messaging Conversations Started
Mobile App Achievements Mobile App Achievements Value
Mobile App Adds To Cart Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Mobile App Adds to Wishlist Value
Mobile App Applications Submitted Conversion Value Mobile App Applications SubmittedConversions
Mobile App Appointments Scheduled Conversion Value Mobile App Appointments Scheduled Conversions
Mobile App Canceled Subscription Conversion Value Mobile App Canceled Subscription Conversions
Mobile App Checkouts Mobile App Checkouts Value
Mobile App Contact Conversions Mobile App Contacts Conversion Value
Mobile App Content Views Mobile App Content Views Value
Mobile App Credit Spends Mobile App Credit Spends Conversions
Mobile App Credit Spends Value Mobile App Donation Conversions
Mobile App Donations Conversion Value Mobile App Feature Unlocks
Mobile App Feature Unlocks Value Mobile App Installs
Mobile App Location Search Conversions Mobile App Location Searches Conversion Value
Mobile App Payment Details Mobile App Payment Details Value
Mobile App Products Customized Conversion Value Mobile App Products Customized Conversions
Mobile App Purchases Mobile App Purchases Value
Mobile App Ratings Mobile App Ratings Value
Mobile App Recurring Subscription Payment Conversion Value Mobile App Recurring Subscription Payment Conversions
Mobile App Registrations Mobile App Registrations Value
Mobile App Searches Mobile App Searches Value
Mobile App Starts Mobile App Starts Value
Mobile App Subscription Conversions Mobile App Subscriptions Conversion Value
Mobile App Trial Started Conversion Value Mobile App Trials Started Conversion Value
Mobile App Trials Started Conversions Mobile App Tutorial Completions
Mobile App Tutorial Completions Value New Messaging Conversations
Objective Offline App Appointments Scheduled Conversion Value
Offline App Location Searches Conversion Value Offline Applications Submitted Conversion Value
Offline Applications Submitted Conversions Offline Appointments Scheduled Conversions
Offline Canceled Subscription Conversion Value Offline Canceled Subscription Conversions
Offline Contact Conversions Offline Contacts Conversion Value
Offline Donation Conversions Offline Donations Conversion Value
Offline Location Search Conversions Offline Products Customized Conversion Value
Offline Products Customized Conversions Offline Recurring Subscription Payment Conversion Value
Offline Recurring Subscription Payment Conversions Offline Subscription Conversions
Offline Subscriptions Conversion Value Offline Trials Started Conversion Value
Offline Trials Started Conversions Omni Checkouts Initiated
Omni Checkouts Initiated Value On Facebook Applications Submitted Conversion Value
On Facebook Donations Conversion Value On-Facebook Applications Submitted Conversions
On-Facebook Donation Conversions On-Facebook Leads
On-Facebook Leads Value On-Facebook Purchases
On-Facebook Purchases Value On-Facebook Workflow Completions
On-Facebook Workflow Completions Value On-Facebook leads from Messenger and Instant Forms
On-Facebook leads from Messenger and Instant Forms Value Other Mobile App Actions
Other Mobile App Actions Value Outbound Clicks
Page Engagement Page Likes
Page Photo Views Place Page ID
Platform Position Post Comments
Post Engagement Post Reactions
Post Saves Post Shares
Product ID
Products Customized Conversions Publisher Platform
Purchase ROAS Purchases (Omni)
Purchases (Omni) Value Purchases (Pixel)
Purchases (Pixel) Value Qualify Answer Rate
Rate (Omni) Rate (Omni) Value
Reach Recurring Subscription Payment Conversion Value
Recurring Subscription Payment Conversions Region
Result Searches (Omni) Value
Searches (Pixel) Searches (Pixel) Value
Social Spend Spend Credits (Omni)
Spend Credits (Omni) Value Spend Credits Omni Conversions
Start Trial Conversion Value Subscription Conversions
ThruPlays Timezone ID
Timezone Name Timezone Offset Hours
Title Asset ID Title Asset Text
Total Action Value for Initiate Checkout (Omni) Total Actions for Initiate Checkout (Omni)
Total Actions for Link Click Total Actions for Search (Omni)
Total Applications Submitted Conversion Value Total Appointments Scheduled Conversion Value
Total Contacts Conversion Value Total Conversion Value for Link Click
Total Donations Conversion Value Total Location Searches Conversion Value
Total Post Backs Total Products Customized Conversion Value
Total Subscriptions Conversion Value Trials Started Conversions
Tutorial Completions (Omni) Tutorial Completions (Omni) Value
Unique 3-Second Video Views Unique Achievements Unlocked (Omni)
Unique Actions for Initiate Checkout (Omni) Unique Actions for Link Click
Unique Activate App (Omni) Unique Adds Payment Info (Pixel)
Unique Adds To Cart (Pixel) Unique Adds To Wishlist (Pixel)
Unique Adds to Cart (Omni) Unique CTR
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Clicks Unique Completed Registration (Omni)
Unique Completed Registration (Pixel) Unique Credit Spends
Unique Custom pixel events defined by the advertiser (Pixel) Unique Inline Link Clicks CTR
Unique Inline link Clicks Unique Landing Page Views
Unique Level Achieved (Omni) Unique Link Clicks CTR
Unique Mobile App Achievements Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Checkouts
Unique Mobile App Content Views Unique Mobile App Credit Spends
Unique Mobile App Feature Unlocks Unique Mobile App Payment Details
Unique Mobile App Purchases Unique Mobile App Ratings
Unique Mobile App Registrations Unique Mobile App Searches
Unique Mobile App Starts Unique Mobile App Tutorial Completions
Unique Omni Intiated Checkout Unique On-Facebook Purchases
Unique Other Mobile App Actions Unique Outbound Clicks
Unique Purchases (Omni) Unique Purchases (Pixel)
Unique Rate (Omni) Unique Searches (Omni)
Unique Searches (Pixel) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Views Content (Omni)
Unique Views Content (Pixel) Video 30-Second Views
Video Asset Ad Labels Video Asset Caption IDs
Video Asset ID Video Asset Thumbnail Hash
Video Asset Thumbnail URL Video Asset URL Tag
Video Avg. Duration Played Video Starts
Video Views to 100% Video Views to 25%
Video Views to 50% Video Views to 75%
Video Views to 95% Views Content (Omni)
Views Content (Omni) Value Views Content (Pixel)
Views Content (Pixel) Value Website Applications Submitted Conversion Value
Website Applications Submitted Conversions Website Appointments Scheduled Conversion Value
Website Appointments Scheduled Conversions Website Canceled Subscription Conversion Value
Website Canceled Subscription Conversions Website Contact Conversions
Website Contacts Conversion Value Website Donation Conversions
Website Donations Conversion Value Website Location Search Conversions
Website Location Searches Conversion Value Website Products Customized Conversion Value
Website Products Customized Conversions Website Purchase ROAS
Website Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversions
Website Subscription Conversions Website Subscriptions Conversion Value
Website Trial Started Conversion Value Website Trials Started Conversions
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Ad Set ID Campaign Name
Campaign ID Accounts
Account ID Account Currency
Action Device Action Reaction
Action Type Action Video Type
Action Canvas Component Name Action Carousel Card ID
Action Carousel Card Name Action Destination
Action Target ID Action Video Sound
Age Gender
Country Region
DMA Publisher Platform
Device Platform Impression Device
Product ID Platform Position
Body Asset Text Body Asset ID
Ad Format Asset Call To Action Asset Name
Call To Action Asset ID Description Asset Text
Description Asset ID Image Asset Name
Image Asset ID Image Asset URL
Image Asset Hash Image Asset Photo
Link Asset Website URL Link URL Asset ID
Link Asset Display URL Title Asset Text
Title Asset ID Video Asset ID
Video Asset URL Tag Video Asset Thumbnail URL
Video Asset Thumbnail Hash Video Asset Caption IDs
Video Asset Ad Labels Frequency Value
Place Page ID Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Account Status Account Amount Spent
Account Balance Account Business City
Account Business Country Code Account Business Name
Account Funding Source Details Account Spend Cap
Timezone ID Timezone Name
Timezone Offset Hours Account Promotable Objects
Account Age (days) Account Agency Client Declaration
Account Attribution Spec Account Business
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account DirectDeals ToS Accepted
Account Disable Reason Account End Advertiser
Account End Advertiser Name Account Extended Credit Invoice Group
Account Failed Delivery Checks Account FB Entity
Account Funding Source Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account IO Number
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is 3ds Authorization Enabled Account Is Notification Enabled
Account Is Personal Account Is Prepay Account
Account is Tax ID Required Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Reach & Frequency Spec Account Show Checkout Experience
Account Tax ID Account Tax ID Status
Account Tax ID Type Account ToS Accepted
Account User Tasks Account User ToS Accepted
Ad Set Bid Amount Ad Set Bid Info
Ad Set Bid Strategy Ad Set Budget Remaining
Ad Set Configured Status Ad Set Daily Budget
Ad Set Effective Status Ad Set End Date
Ad Set End Time Ad Set End Date & Time
Ad Set Lifetime Budget Ad Set Minimum Spend Target
Ad Set Lifetime Spend Cap Ad Set Promoted Object
Ad Set Start Date Ad Set Start Time
Ad Set Start Date & Time Ad Set Status
Ad Set Targeting Ad Set Ad Labels
Ad Set Schedule Ad Set Asset Feed ID
Ad Set Attribution Spec Ad Set Bid Adjustments
Ad Set Bid Contraints Ad Set Billing Event
Ad Set Created Time Ad Set Creative Sequence
Ad Set Daily Minimum Spend Target Ad Set Daily Spend Cap
Ad Set Destination Type Ad Set Frequency Control Specs
Ad Set Full Funnel Exploration Mode Ad Set Instagram Actor ID
Ad Set Is Dynamic Creative? Ad Set Issues Info
Ad Set Learning Stage Info Ad Set Multi Optimization Goal Weight
Ad Set Optimization Goal Ad Set Optimization Sub-Event
Ad Set Pacing Type Ad Set Recommendations
Ad Set Recurring Budget Semantics Ad Set Review Feedback
Ad Set Reach & Frequency Prediction ID Ad Set Source Ad Set
Ad Set Source Ad Set ID Ad Set Time Based Ad Rotation ID Blocks
Ad Set Time Based Ad Rotation Intervals Ad Set Updated Time
Ad Set Use New App Click?
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign Name Campaign ID
Ad Set Name Ad Set ID
Ad Name Ad ID
Accounts Account ID
Account Currency Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign ID Accounts
Account ID Account Currency
Action Device Action Reaction
Action Type Action Video Type
Action Canvas Component Name Action Carousel Card ID
Action Carousel Card Name Action Destination
Action Target ID Action Video Sound
Age Gender
Country Region
DMA Publisher Platform
Device Platform Impression Device
Product ID Platform Position
Body Asset Text Body Asset ID
Ad Format Asset Call To Action Asset Name
Call To Action Asset ID Description Asset Text
Description Asset ID Image Asset Name
Image Asset ID Image Asset URL
Image Asset Hash Image Asset Photo
Link Asset Website URL Link URL Asset ID
Link Asset Display URL Title Asset Text
Title Asset ID Video Asset ID
Video Asset URL Tag Video Asset Thumbnail URL
Video Asset Thumbnail Hash Video Asset Caption IDs
Video Asset Ad Labels Frequency Value
Place Page ID Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Account Status Account Amount Spent
Account Balance Account Business City
Account Business Country Code Account Business Name
Account Funding Source Details Account Spend Cap
Timezone ID Timezone Name
Timezone Offset Hours Account Promotable Objects
Account Age (days) Account Agency Client Declaration
Account Attribution Spec Account Business
Account Business State Account Business Street
Account Business Street 2 Account Business Zip
Account Can Create Brand Lift Study Account Capabilities
Account Created Time Account DirectDeals ToS Accepted
Account Disable Reason Account End Advertiser
Account End Advertiser Name Account Extended Credit Invoice Group
Account Failed Delivery Checks Account FB Entity
Account Funding Source Account Has Migrated Permissions
Account Has Page Authorized AdAccount Account IO Number
Account Is Attribution Spec System Default Account Is DirectDeals Enabled
Account Is 3ds Authorization Enabled Account Is Notification Enabled
Account Is Personal Account Is Prepay Account
Account is Tax ID Required Account Line Numbers
Account Media Agency Account Min Campaign Group Spend Cap
Account Min Daily Budget Account Offsite Pixel ToS Accepted
Account Owner Account Partner
Account Reach & Frequency Spec Account Show Checkout Experience
Account Tax ID Account Tax ID Status
Account Tax ID Type Account ToS Accepted
Account User Tasks Account User ToS Accepted
Campaign Bid Strategy Campaign Budget Remaining
Campaign Buying Type Campaign Configured Status
Campaign Created Time Campaign Daily Budget
Campaign Effective Status Campaign Lifetime Budget
Campaign Objective Campaign Promoted Object
Campaign Spend Cap Campaign Start Date
Campaign Start Time Campaign Start Date & Time
Campaign Status Campaign End Date
Campaign End Time Campaign End Date & Time
Campaign Ad Labels Campaign Boosted Object ID
Campaign Brand Lift Studies Campaign Budget Rebalance Flag
Campaign Can Create Brand Lift Study? Campaign Can Use Spend Cap?
Campaign Issues Info Campaign Last Budget Toggling Time
Campaign Pacing Type Campaign Recommendations
Campaigns Source Campaign Campaign Source Campaign ID
Campaign Special Ad Categories Campaign Special Ad Category
Campaign Topline ID Campaign Updated Date
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign Name Campaign ID
Ad Set Name Ad Set ID
Ad Name Ad ID
Accounts Account ID
Account Currency Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Custom Conversion Default Value Custom Conversion Retention (days)
Custom Conversion ID Custom Conversion Aggregation Rule
Custom Conversion Business Custom Conversion Event Type
Custom Conversion Data Source ID Custom Conversion Data Source Type
Custom Conversion Description Custom Conversion Event Source
Custom Conversion Is Archived? Custom Conversion Is Unavailable?
Custom Conversions - Offline Custom Conversion - Pixel ID
Custom Conversion Rule
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign Name Campaign ID
Ad Set Name Ad Set ID
Ad Name Ad ID
Accounts Account ID
Account Currency Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign Name Campaign ID
Ad Set Name Ad Set ID
Ad Name Ad ID
Accounts Account ID
Account Currency Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Campaign Name Campaign ID
Ad Set Name Ad Set ID
Ad Name Ad ID
Accounts Account ID
Account Currency Date
Buying Type Ad Conversion Rate Ranking
Ad Engagement Rate Ranking Ad Quality Ranking
Attribution Setting Objective
Clicks Instant Experience View Percentage
Instant Experience View Time Cost per Estimated Ad Recaller
Cost per Inline Link Click Cost per Inline Post Engagement
Cost per Unique Click Cost per Unique Inline link Click
CPC CPM
Cost Per 1,000 People Reached CTR
Estimated Ad Recall Rate Estimated Ad Re-callers
Frequency Impressions
Inline Link Click CTR Inline Link Clicks
Inline Post Engagement Reach
Social Spend Amount Spent
Unique Clicks Unique CTR
Unique Inline Link Clicks CTR Unique Inline link Clicks
Unique Link Clicks CTR Purchase ROAS
Website Purchase ROAS Cost Per Unique Call Confirmation Click
Converted Product Quantity Converted Product Value
Full View Impressions Full View Reach
Instant Experience Clicks to Open Instant Experience Clicks to Start
Instant Experience Outbound Clicks Qualify Answer Rate
Total Post Backs Mobile App Feature Unlocks
Mobile App Starts Mobile App Payment Details
Mobile App Adds To Cart Mobile App Adds to Wishlist
Mobile App Registrations Mobile App Content Views
Mobile App Checkouts Mobile App Achievements
Mobile App Purchases Mobile App Ratings
Mobile App Searches Mobile App Credit Spends
Mobile App Tutorial Completions Other Mobile App Actions
App Installs App Uses
Check-ins Post Comments
Credit Spends Game Plays
Landing Page Views Page Likes
Mobile App Installs Adds Payment Info (Pixel)
Adds To Cart (Pixel) Adds To Wishlist (Pixel)
Completed Registration (Pixel) Custom pixel events defined by the advertiser (Pixel)
Leads (Pixel) Purchases (Pixel)
Searches (Pixel) Views Content (Pixel)
On-Facebook Workflow Completions Blocked Messaging Conversations
Messaging Conversations Started New Messaging Conversations
Post Saves On-Facebook Purchases
Page Photo Views Post Shares
Post Reactions Event Responses
3-Second Video Views Page Engagement
Post Engagement On-Facebook Leads
Leads App Installs (Omni)
Purchases (Omni) Adds to Cart (Omni)
Completed Registration (Omni) Views Content (Omni)
Achievements Unlocked (Omni) Activate App (Omni)
Level Achieved (Omni) Rate (Omni)
Spend Credits (Omni) Tutorial Completions (Omni)
Custom (Omni) On-Facebook leads from Messenger and Instant Forms
Estimated Call Confirmation Clicks Total Actions for Link Click
Total Actions for Search (Omni) Total Actions for Initiate Checkout (Omni)
Checkouts Initiated Omni Checkouts Initiated
Mobile App Feature Unlocks Value Mobile App Starts Value
Mobile App Payment Details Value Mobile App Adds To Cart Value
Mobile App Adds to Wishlist Value Mobile App Registrations Value
Mobile App Content Views Value Mobile App Checkouts Value
Mobile App Achievements Value Mobile App Purchases Value
Mobile App Ratings Value Mobile App Credit Spends Value
Mobile App Tutorial Completions Value Other Mobile App Actions Value
Credit Spends Value Adds Payment Info (Pixel) Value
Adds To Cart (Pixel) Value Adds To Wishlist (Pixel) Value
Completed Registration (Pixel) Value Custom pixel events defined by the advertiser (Pixel) Value
Leads (Pixel) Value Purchases (Pixel) Value
Searches (Pixel) Value Views Content (Pixel) Value
On-Facebook Workflow Completions Value On-Facebook Purchases Value
On-Facebook Leads Value Leads Value
Purchases (Omni) Value Adds to Cart (Omni) Value
Completed Registration (Omni) Value Views Content (Omni) Value
Searches (Omni) Value Achievements Unlocked (Omni) Value
Activate App (Omni) Value Level Achieved (Omni) Value
Rate (Omni) Value Spend Credits (Omni) Value
Tutorial Completions (Omni) Value Mobile App Searches Value
On-Facebook leads from Messenger and Instant Forms Value Call Confirmation Clicks Value
Total Conversion Value for Link Click Total Action Value for Initiate Checkout (Omni)
Checkouts Initiated Value Omni Checkouts Initiated Value
Cost Per Mobile App Feature Unlocks Cost Per Mobile App Starts
Cost Per Mobile App Payment Details Cost Per Mobile App Adds To Cart
Cost Per Mobile App Adds To Wishlist Cost per Mobile App Registration
Cost per Mobile App Content View Cost per Mobile App Checkout
Cost per Mobile App Achievement Cost per Mobile App Purchase
Cost per Mobile App Rating Cost per Mobile App Search
Cost per Mobile App Credit Spend Cost per Mobile App Tutorial Completion
Cost per Other Mobile App Action Cost per App Install
Cost per App Use Cost per Credit Spend
Cost per Game Play Cost per Landing Page View
Cost per Page Like Cost per Mobile App Install
Cost per Add To Cart (Pixel) Cost per Add To Wishlist (Pixel)
Cost per Completed Registration (Pixel) Cost per Custom pixel event defined by the advertiser (Pixel)
Cost per Lead (Pixel) Cost per Purchase (Pixel)
Cost per Search (Pixel) Cost per View Content (Pixel)
Cost per On-Facebook Workflow Completion Cost per Messaging Conversation Started
Cost per New Messaging Conversation Cost per On-Facebook Purchase
Cost per Event Response Cost per 3-Second Video View
Cost per Page Engagement Cost per Post Engagement
Cost per On-Facebook Lead Cost per App Install (Omni)
Cost per Purchase (Omni) Cost per Add to Cart (Omni)
Cost per Completed Registration (Omni) Cost per View Content (Omni)
Cost per Level Achieved (Omni) Cost per Rate (Omni)
Cost per Spend Credit (Omni) Cost per Tutorial Completion (Omni)
Cost per Custom (Omni) Cost Per On-Facebook leads from Messenger and Instant Forms
Cost Per Call Confirmation Click Cost Per Adds Payment Info Pixel
Cost Per Achievements Unlocked Omni Cost per Activate App (Omni)
Cost per Link Click Cost per Initiate Checkout (Omni)
Cost per Search (Omni) Cost Per Checkout Initiated
Cost Per Omni Checkout Initiated Cost Per Lead
Cost per Unique Mobile App Feature Unlocks Cost per Unique Mobile App Starts
Cost per Unique Mobile App Payment Details Cost per Unique Mobile App Adds To Cart
Cost per Unique Mobile App Adds to Wishlist Cost per Unique Mobile App Registrations
Cost per Unique Mobile App Content Views Cost per Unique Mobile App Checkouts
Cost per Unique Mobile App Achievements Cost per Unique Mobile App Purchases
Cost per Unique Mobile App Ratings Cost per Unique Mobile App Credit Spends
Cost per Unique Mobile App Tutorial Completions Cost per Unique Other Mobile App Actions
Cost per Unique Credit Spends Cost per Unique Landing Page Views
Cost per Unique Adds Payment Info (Pixel) Cost per Unique Adds To Cart (Pixel)
Cost per Unique Adds To Wishlist (Pixel) Cost per Unique Completed Registration (Pixel)
Cost per Unique Custom pixel events defined by the advertiser (Pixel) Cost per Unique Purchases (Pixel)
Cost per Unique Searches (Pixel) Cost per Unique Views Content (Pixel)
Cost per Unique On-Facebook Purchases Cost per Unique Purchases (Omni)
Cost per Unique Adds to Cart (Omni) Cost per Unique Completed Registration (Omni)
Cost per Unique Views Content (Omni) Cost per Unique Searches (Omni)
Cost per Unique Achievements Unlocked (Omni) Cost per Unique Activate App (Omni)
Cost per Unique Level Achieved (Omni) Cost per Unique Rate (Omni)
Cost per Unique Spend Credits (Omni) Cost per Unique Tutorial Completions (Omni)
Cost Per Unique Mobile App Searches Cost Per Call Confirmation Clicks
Cost per Unique Link Clicks Cost per Unique Initiates Checkout (Omni)
Cost Per Unique Checkout Initiated Cost Per Unique Omni Checkout Initiated
Unique Mobile App Feature Unlocks Unique Mobile App Starts
Unique Mobile App Payment Details Unique Mobile App Adds To Cart
Unique Mobile App Adds to Wishlist Unique Mobile App Registrations
Unique Mobile App Content Views Unique Mobile App Checkouts
Unique Mobile App Achievements Unique Mobile App Purchases
Unique Mobile App Ratings Unique Mobile App Credit Spends
Unique Mobile App Tutorial Completions Unique Other Mobile App Actions
Unique Credit Spends Unique Landing Page Views
Unique Adds Payment Info (Pixel) Unique Adds To Cart (Pixel)
Unique Adds To Wishlist (Pixel) Unique Completed Registration (Pixel)
Unique Custom pixel events defined by the advertiser (Pixel) Unique Purchases (Pixel)
Unique Searches (Pixel) Unique Views Content (Pixel)
Unique On-Facebook Purchases Unique 3-Second Video Views
Unique Purchases (Omni) Unique Adds to Cart (Omni)
Unique Completed Registration (Omni) Unique Views Content (Omni)
Unique Searches (Omni) Unique Achievements Unlocked (Omni)
Unique Activate App (Omni) Unique Level Achieved (Omni)
Unique Rate (Omni) Unique Spend Credits (Omni)
Unique Tutorial Completions (Omni) Unique Mobile App Searches
Unique Call Confirmation Clicks Unique Checkout Intiate Pixel
Unique Omni Intiated Checkout Unique Actions for Link Click
Unique Actions for Initiate Checkout (Omni) Cost per Unique Outbound Click
Outbound Clicks Unique Outbound Clicks
Cost per Thruplay Video 30-Second Views
Video Avg. Duration Played Video Views to 100%
Video Views to 25% Video Views to 50%
Video Views to 75% Video Views to 95%
Video Starts ThruPlays
Total Applications Submitted Conversion Value Website Applications Submitted Conversion Value
Mobile App Applications Submitted Conversion Value Offline Applications Submitted Conversion Value
On Facebook Applications Submitted Conversion Value Total Subscriptions Conversion Value
Website Subscriptions Conversion Value Mobile App Subscriptions Conversion Value
Offline Subscriptions Conversion Value Total Location Searches Conversion Value
Website Location Searches Conversion Value Mobile App Location Searches Conversion Value
Offline App Location Searches Conversion Value Total Donations Conversion Value
Website Donations Conversion Value On Facebook Donations Conversion Value
Mobile App Donations Conversion Value Offline Donations Conversion Value
Total Appointments Scheduled Conversion Value Website Appointments Scheduled Conversion Value
Mobile App Appointments Scheduled Conversion Value Offline App Appointments Scheduled Conversion Value
Offline Trials Started Conversion Value Mobile App Trials Started Conversion Value
Total Products Customized Conversion Value Website Products Customized Conversion Value
Mobile App Products Customized Conversion Value Offline Products Customized Conversion Value
Total Contacts Conversion Value Website Contacts Conversion Value
Mobile App Contacts Conversion Value Offline Contacts Conversion Value
Start Trial Conversion Value Mobile App Trial Started Conversion Value
Website Trial Started Conversion Value Call Confirmation Clicks Conversion Value
Canceled Subscription Conversion Value Website Canceled Subscription Conversion Value
Mobile App Canceled Subscription Conversion Value Offline Canceled Subscription Conversion Value
Recurring Subscription Payment Conversion Value Website Recurring Subscription Payment Conversion Value
Mobile App Recurring Subscription Payment Conversion Value Offline Recurring Subscription Payment Conversion Value
Applications Submitted Conversions Website Applications Submitted Conversions
Mobile App Applications SubmittedConversions Offline Applications Submitted Conversions
On-Facebook Applications Submitted Conversions Subscription Conversions
Website Subscription Conversions Mobile App Subscription Conversions
Offline Subscription Conversions Location Search Conversions
Website Location Search Conversions Mobile App Location Search Conversions
Offline Location Search Conversions Donation Conversions
Website Donation Conversions On-Facebook Donation Conversions
Mobile App Donation Conversions Offline Donation Conversions
Appointments Scheduled Conversions Website Appointments Scheduled Conversions
Mobile App Appointments Scheduled Conversions Offline Appointments Scheduled Conversions
Products Customized Conversions Website Products Customized Conversions
Mobile App Products Customized Conversions Offline Products Customized Conversions
Contact Conversions Website Contact Conversions
Mobile App Contact Conversions Offline Contact Conversions
In-App Ad Click Conversions In-App Ad Impression Conversions
Trials Started Conversions Mobile App Trials Started Conversions
Website Trials Started Conversions Offline Trials Started Conversions
Spend Credits Omni Conversions Mobile App Credit Spends Conversions
Call Confirmation Click Conversions Canceled Subscription Conversions
Website Canceled Subscription Conversions Mobile App Canceled Subscription Conversions
Offline Canceled Subscription Conversions Recurring Subscription Payment Conversions
Website Recurring Subscription Payment Conversions Mobile App Recurring Subscription Payment Conversions
Offline Recurring Subscription Payment Conversions Cost Per Trial Started Conversion
Cost Per In-App Ad Clicks Conversion Cost Per In-App Ad Impressions Conversion
Cost Per Canceled Subscription Conversion Cost Per Website Canceled Subscription Conversion
Cost Per Mobile App Canceled Subscription Conversion Cost Per Offline Canceled Subscription Conversion
Cost Per Call Confirmation Click Conversion Cost Per Mobile App Contact Conversion
Cost Per Offline Contact Conversion Cost Per Contact Conversion
Cost Per Website Contact Conversion Cost Per All Offsite Leads + On-Facebook Leads Conversion
Cost Per On-Facebook leads from Messenger and Instant Forms Conversion Cost Per Product Customized Conversion
Cost Per Website Product Customized Conversion Cost Per Mobile App Product Customized Conversion
Cost Per Offline Product Customized Conversion Cost Per Donation Conversion
Cost Per Website Donation Conversion Cost Per On-Facebook Donation Conversion
Cost Per Mobile App Donation Conversion Cost Per Offline Donation Conversion
Cost Per Location Find Conversion Cost Per Website Location Find Conversion
Cost Per Mobile App Location Find Conversion Cost Per Offline Location Find Conversion
Cost Per Recurring Subscription Payment Conversion Cost Per Website Recurring Subscription Payment Conversion
Cost Per Mobile App Recurring Subscription Payment Conversion Cost Per Offline Recurring Subscription Payment Conversion
Cost Per Schedule Conversion Cost Per Website Schedule Conversion
Cost Per Mobile App Schedule Conversion Cost Per Offline Schedule Conversion
Cost Per Website Trial Started Conversion Cost Per Mobile App Trial Started Conversion
Cost Per Offline Trial Started Conversion Cost Per Application Submitted Conversion
Cost Per Website Application Submitted Conversion Cost Per Mobile App Application Submitted Conversion
Cost Per Offline Application Submitted Conversion Cost Per On-Facebook Application Submitted Conversion
Cost Per Subscription Conversion Cost Per Website Subscription Conversion
Cost Per Mobile App Subscription Conversion Cost Per Offline Subscription Conversion
Result Cost Per Result
Action Device Action Reaction
Action Type Action Video Type
Action Canvas Component Name Action Carousel Card ID
Action Carousel Card Name Action Destination
Action Target ID Action Video Sound
Age Gender
Country Region
DMA Publisher Platform
Device Platform Impression Device
Product ID Platform Position
Body Asset Text Body Asset ID
Ad Format Asset Call To Action Asset Name
Call To Action Asset ID Description Asset Text
Description Asset ID Image Asset Name
Image Asset ID Image Asset URL
Image Asset Hash Image Asset Photo
Link Asset Website URL Link URL Asset ID
Link Asset Display URL Title Asset Text
Title Asset ID Video Asset ID
Video Asset URL Tag Video Asset Thumbnail URL
Video Asset Thumbnail Hash Video Asset Caption IDs
Video Asset Ad Labels Frequency Value
Place Page ID Campaign Name
Campaign ID Ad Set Name
Ad Set ID Ad Name
Ad ID Accounts
Account ID Account Currency
Date Buying Type
Ad Conversion Rate Ranking Ad Engagement Rate Ranking
Ad Quality Ranking Attribution Setting
Objective

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