Facebook Ads
Facebook Ads drive online sales, promote businesses, and enhances brand awareness. Integrate Facebook Ads into your TapAnalytics dashboard to monitor campaign performance and gain valuable insight.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account | Account |
| Account ID | Account ID |
| Account Spending Limit | Ad |
| Ad Body | Ad ID |
| Ad Set | Ad Set End Date |
| Ad Set ID | Ad Set Start Date |
| Address | Age |
| Age Max | Age Min |
| Age Range | App Installs Conversion Value |
| App Uses Conversion Value | Attentive Impressions |
| Attentive Impressions Conversion Value | Attribution Setting |
| Avg. Daily Ad Reach | Avg. Daily Frequency |
| Behaviors | Billing Event |
| Billing Event | Blocked Messaging Conversations |
| Buying Type | CIFP (Internal) |
| CPC | CPC (Cost per Link Click) |
| CPM | CTR |
| CTR (Link Click-Through Rate) | Call To Action Type |
| Campaign | Campaign ID |
| Campaign ID | Campaign ID |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Card Name | Check-ins |
| Check-ins Conversion Value | Cities |
| Clicks | Clicks to Play Video Conversion Value |
| Client | Client CPA* |
| Client CPC | Client CPC (Cost per Link Click) |
| Client CPM | Client Cost |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Unique Click | Client Cost per Video 10s Watched |
| Client Cost per Website Conversion | Client Cost per Website Lead |
| College Years | Commerce Adds to Cart |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy |
| Commerce Messages to Buy Conversion Value | Commerce Product Views |
| Commerce Product Views Conversion Value | Commerce Purchases |
| Commerce Purchases Conversion Value | Conversion Rate Ranking |
| Conversion Rate Ranking MTD | Conversion Type |
| Cost per 1,000 People Reached | Cost per App Install |
| Cost per Desktop App Install | Cost per Inline Post Engagement |
| Cost per Link Clicks from Actions | Cost per Mobile App Install |
| Cost per Offline Lead | Cost per On-Facebook Leads |
| Cost per Purchase | Cost per Unique Click |
| Cost per Video 10s Watched Impressions | Cost per Website Leads |
| Countries | Country |
| Created Date | Created Time |
| Credit Spends | Credit Spends Conversion Value |
| Currency | Custom Audiences |
| Custom Event Type | Custom Pixel Event |
| Custom Pixel Event Value | Daily Budget |
| Date | Description |
| Desktop App Installs | Desktop App Uses |
| Desktop Preview | Desktop Preview URL |
| Destination URL | Destination URL |
| Device Platform | Dynamic Creative Body |
| Dynamic Creative Destination URL | Education Level |
| Effective Object Story ID | Effective Object Story URL |
| Employers | |
| End Date | End Date |
| Engagement Rate Ranking | Engagement Rate Ranking MTD |
| Est. Commerce Actions | Est. Commerce Actions Conversion Value |
| Est. Mobile App Actions Conversion Value | Est. Offline Actions |
| Est. Offline Actions Conversion Value | Estimated Ad Recall Lift (People) |
| Estimated Ad Recall Lift MTD | Estimated Ad Recall Lift Rate |
| Estimated Ad Recall Lift Rate MTD | Event Responses |
| Event Responses Conversion Value | Family Status |
| First Name | Full Name |
| Game Plays | Game Plays Conversion Value |
| Gender | Gender |
| Gift Sale | Gift Sale Conversion Value |
| Headline | Home Value |
| ID | Impression Device |
| Impressions | Income |
| Industries | Inline Post Engagement |
| Interested In | Interests |
| Key Web Page Views Conversion Value (Facebook Pixel) | Landing Page |
| Landing Page Views | Last Name |
| Lead ID | Leads (Form) Conversion Value |
| Life Events | Lifetime Budget |
| Link Clicks | Link Clicks Conversion Value from Actions |
| Link Clicks from Actions | MMobile App Tutorials Completed |
| Majors | Messaging Conversations Started |
| Mobile App Achievements | Mobile App Achievements Unlocked |
| Mobile App Adds To Cart | Mobile App Adds of Payment Info |
| Mobile App Adds to Wishlist | Mobile App Applications Submitted |
| Mobile App Applications Submitted Value | Mobile App Appointments Scheduled |
| Mobile App Appointments Scheduled Value | Mobile App Checkouts Initiated |
| Mobile App Contacts | Mobile App Contacts Value |
| Mobile App Content Views | Mobile App Credits Spent |
| Mobile App Donations | Mobile App Donations Value |
| Mobile App Installs | Mobile App Installs Click Attribution |
| Mobile App Installs Conversion Value | Mobile App Installs View Attribution |
| Mobile App Location Searches | Mobile App Location Searches Value |
| Mobile App Products Customized | Mobile App Products Customized Value |
| Mobile App Purchase Installs Click Attribution | Mobile App Purchase Installs View Attribution |
| Mobile App Purchases | Mobile App Purchases Conversion Value |
| Mobile App Ratings Submitted | Mobile App Registrations Completed |
| Mobile App Searches | Mobile App Sessions |
| Mobile App Subscriptions | Mobile App Subscriptions Value |
| Mobile App Trials Started | Mobile App Trials Started Value |
| Mobile Preview | Mobile Preview URL |
| New Messaging Conversations | Newly Purchased Mobile Devices |
| Newly Purchased Mobile Devices Conversion Value | Objective |
| Objective | Offer Claims |
| Offer Claims Conversion Value | Offline Add To Cart |
| Offline Adds to Cart Conversion Value | Offline Applications Submitted |
| Offline Applications Submitted Value | Offline Appointments Scheduled |
| Offline Appointments Scheduled Value | Offline Checkout |
| Offline Checkouts Initiated Conversion Value | Offline Contacts |
| Offline Contacts Value | Offline Donations |
| Offline Donations Value | Offline Lead |
| Offline Leads Conversion Value | Offline Location Searches |
| Offline Location Searches Value | Offline Other Conversion |
| Offline Other Conversion Value | Offline Products Customized |
| Offline Products Customized Value | Offline Purchase |
| Offline Purchase Conversion Value | Offline Registration |
| Offline Registration Conversion Value | Offline Subscriptions |
| Offline Subscriptions Value | Offline Trials Started |
| Offline Trials Started Value | On-Facebook Leads |
| On-Facebook Purchases | On-Facebook Purchases Conversion Value |
| Optimization Goal | Optimization Goal |
| Other Mobile App Actions | Other Website Conversion Value (Facebook Pixel) |
| Other Website Conversions | Outbound Clicks |
| PUrl (Internal) | Page Likes |
| Page Likes Conversion Value | Page Mentions Conversion Value |
| Page Tab Views Conversion Value | Phone Number |
| Photo Views | Photo Views Conversion Value |
| Platform | Positions |
| Post Comments | Post Comments Conversion Value |
| Post Dwells | Post Dwells Conversion Value |
| Post Engagement | Post Full Views |
| Post Reactions | Post Reactions Conversion Value |
| Post Saves | Post Shares |
| Post Shares Conversion Value | Product ID |
| Publisher Platform | Quality Ranking |
| Quality Ranking MTD | Question Answers |
| Question Answers Conversion Value | Question Follows |
| Question Follows Conversion Value | ROAS (Return on Ad Spend) |
| Reach Lifetime | Reach MTD |
| Region | Relationship Status |
| Schools | Social Spend |
| Spend | Start Date |
| Status | Status |
| Status | Status |
| Story Ad Preview | Story Ad Preview URL |
| Thumbnail URL | Thumbnail URL |
| Total | Total Ad Reach |
| Total Applications Submitted | Total Applications Submitted Value |
| Total Appointments Scheduled | Total Appointments Scheduled Value |
| Total Contacts | Total Contacts Value |
| Total Custom Conversions | Total Donations |
| Total Donations Value | Total Location Searches |
| Total Location Searches Value | Total Products Customized |
| Total Products Customized Value | Total Purchases |
| Total Purchases Conversion Value | Total Subscriptions |
| Total Subscriptions Value | Total Trials Started |
| Total Trials Started Value | Type |
| URL | URL Parameters |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Unique Clicks | Unique Link Clicks |
| Updated Date | User Ad Clusters |
| Users Targeted | Value |
| Video 3-Second Views | Video 30-Second Views |
| Video Avg. Duration Watched | Video Plays |
| Video Thruplay | Video Views Conversion Value |
| Video Views to 100% | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Website Add of Payment Info Click Attribution |
| Website Add of Payment Info View Attribution | Website Adds of Payment Info |
| Website Adds of Payment Info Conversion Value | Website Adds to Cart |
| Website Adds to Cart Conversion Value | Website Adds to Wishlist |
| Website Adds to Wishlist Conversion Value | Website Applications Submitted |
| Website Applications Submitted Value | Website Appointments Scheduled |
| Website Appointments Scheduled Value | Website Checkouts Initiated |
| Website Checkouts Initiated Conversion Value | Website Contacts |
| Website Contacts Value | Website Content Views |
| Website Content Views Conversion Value | Website Donations |
| Website Donations Value | Website Key Page Views) |
| Website Leads | Website Leads Conversion Value |
| Website Location Searches | Website Location Searches Value |
| Website Products Customized | Website Products Customized Value |
| Website Purchases | Website Purchases - Click Attribution |
| Website Purchases - View Attribution | Website Purchases Conversion Value |
| Website Purchases Conversion Value - Click Attribution | Website Purchases Conversion Value - View Attribution |
| Website Registrations | Website Registrations Completed Conversion Value |
| Website Searches | Website Searches Conversion Value |
| Website Subscriptions | Website Subscriptions Value |
| Website Trials Started | Website Trials Started Value |
Data View Details: Action Breakdown
| Campaign ID | Campaign |
| Objective | Ad Set |
| Optimization Goal | Billing Event |
| Action Type | Count |
| Ad Set ID | Date |
Data View Details: Action Breakdown by Carousel
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Platform | Action Type |
| Custom Event Type | Description |
| Card Name | Count |
| Date |
Data View Details: Action Breakdown by Platform
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Platform | Action Type |
| Custom Event Type | Conversion Type |
| Description | Count |
| Date |
Data View Details: Ad Details
| Client | Campaign |
| Campaign ID | Objective |
| Ad Set | Ad Set ID |
| Optimization Goal | Billing Event |
| Ad | Ad ID |
| Countries | Cities |
| Gender | Age Range |
| Relationship | Desktop Preview |
| Desktop Preview URL | Mobile Preview |
| Mobile Preview URL | Story Ad Preview |
| Story Ad Preview URL | Date |
Data View Details: Ad Sets
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Start Date |
| End Date | Status |
| Optimization Goal | Billing Event |
| Buying Type | Attribution Setting |
| Users Targeted | Daily Budget |
| Lifetime Budget | Total Custom Conversions |
| Estimated Ad Recall Lift MTD | Estimated Ad Recall Lift Rate MTD |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client CPA* | Client Cost per Website Conversion |
| Client CPC (Cost per Link Click) | Client Cost per Video 10s Watched |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Unique Click | Client Cost per Website Lead |
| Date |
Data View Details: Ads
| Campaign | Client |
| Account ID | Account |
| Campaign ID | Ad |
| Objective | Ad Set ID |
| Ad Set | Ad Set Start Date |
| Ad Set End Date | Ad ID |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Quality Ranking | Engagement Rate Ranking |
| Conversion Rate Ranking | Quality Ranking MTD |
| Engagement Rate Ranking MTD | Conversion Rate Ranking MTD |
| Estimated Ad Recall Lift MTD | Estimated Ad Recall Lift Rate MTD |
| Dynamic Creative Destination URL | Destination URL |
| Thumbnail URL | Ad Body |
| Dynamic Creative Body | Total Custom Conversions |
| Website Add of Payment Info Click Attribution | Website Add of Payment Info View Attribution |
| Mobile App Purchase Installs Click Attribution | Mobile App Purchase Installs View Attribution |
| Mobile App Installs Click Attribution | Mobile App Installs View Attribution |
| Post Saves | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| CIFP (Internal) | PUrl (Internal) |
| Custom Pixel Event | Custom Pixel Event Value |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Countries |
| Cities | Gender |
| Age Range | Relationship Status |
| Users Targeted | Age Max |
| Age Min | Behaviors |
| College Years | Custom Audiences |
| Majors | Schools |
| Education Level | Family Status |
| Home Value | Income |
| Industries | Interested In |
| Interests | Life Events |
| User Ad Clusters | Employers |
| Positions | Website Contacts |
| Website Contacts Value | Mobile App Contacts |
| Mobile App Contacts Value | Offline Contacts |
| Offline Contacts Value | Total Contacts |
| Total Contacts Value | Website Products Customized |
| Website Products Customized Value | Mobile App Products Customized |
| Mobile App Products Customized Value | Offline Products Customized |
| Offline Products Customized Value | Total Products Customized |
| Total Products Customized Value | Website Donations |
| Website Donations Value | Mobile App Donations |
| Mobile App Donations Value | Offline Donations |
| Offline Donations Value | Total Donations |
| Total Donations Value | Website Location Searches |
| Website Location Searches Value | Mobile App Location Searches |
| Mobile App Location Searches Value | Offline Location Searches |
| Offline Location Searches Value | Total Location Searches |
| Total Location Searches Value | Website Appointments Scheduled |
| Website Appointments Scheduled Value | Mobile App Appointments Scheduled |
| Mobile App Appointments Scheduled Value | Offline Appointments Scheduled |
| Offline Appointments Scheduled Value | Total Appointments Scheduled |
| Total Appointments Scheduled Value | Website Trials Started |
| Website Trials Started Value | Mobile App Trials Started |
| Mobile App Trials Started Value | Offline Trials Started |
| Offline Trials Started Value | Total Trials Started |
| Total Trials Started Value | Website Applications Submitted |
| Website Applications Submitted Value | Mobile App Applications Submitted |
| Mobile App Applications Submitted Value | Offline Applications Submitted |
| Offline Applications Submitted Value | Total Applications Submitted |
| Total Applications Submitted Value | Website Subscriptions |
| Website Subscriptions Value | Mobile App Subscriptions |
| Mobile App Subscriptions Value | Offline Subscriptions |
| Offline Subscriptions Value | Total Subscriptions |
| Total Subscriptions Value | Client Cost |
| Client CPC | Client CPM |
| Client CPA* | Client Cost per Website Conversion |
| Client CPC (Cost per Link Click) | Client Cost per Video 10s Watched |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Unique Click | Client Cost per Website Lead |
| Desktop Preview | Desktop Preview URL |
| Mobile Preview | Mobile Preview URL |
| Story Ad Preview | Story Ad Preview URL |
| Date |
Data View Details: Ads Action Breakdown
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Status |
| Optimization Goal | Billing Event |
| Buying Type | Action Type |
| Count | Date |
Data View Details: Campaigns
| Account | Account ID |
| Campaign | Campaign ID |
| Status | Buying Type |
| Objective | Start Date |
| End Date | Created Date |
| Updated Date | Currency |
| Estimated Ad Recall Lift MTD | Estimated Ad Recall Lift Rate MTD |
| Daily Budget | Lifetime Budget |
| Account Spending Limit | Total Custom Conversions |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Reach Lifetime |
| Client Cost | Client CPC |
| Client CPM | Client CPA* |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
Data View Details: Creatives
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | Name |
| Thumbnail URL | Headline |
| Ad Body | URL Parameters |
| Call To Action Type | Type |
| Landing Page | Destination URL |
| Status | Effective Object Story ID |
| Effective Object Story URL | Date |
Data View Details: Custom Conversions
| Custom Conversions | Client |
| Account | Account ID |
| Campaign | Campaign ID |
| Objective | Ad Set |
| Ad Set ID | Optimization Goal |
| Billing Event | Ad ID |
| Ad | Total |
| Value | Date |
Data View Details: DMA Info
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Country | DMA |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Social Spend |
| Spend | Unique Clicks |
| Unique CTR | Unique CTR (Link Click-Through Rate) |
| Video 3-Second Views | Video 30-Second Views |
| Video Avg. Duration Watched | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Video Views to 100% |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
Data View Details: Device
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Platform | Device Platform |
| Impression Device | Canvas Avg. View Percent |
| Canvas Avg. View Time | Cost per Video 10s Watched Impressions |
| Cost per Link Clicks from Actions | Cost per Inline Post Engagement |
| Cost per Unique Click | CPM |
| CTR | Avg. Daily Frequency |
| Impressions | Link Clicks |
| Unique Link Clicks | Inline Post Engagement |
| Total Ad Reach | Avg. Daily Ad Reach |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client CPA* | Client Cost per Website Conversion |
| Client CPC (Cost per Link Click) | Client Cost per Video 10s Watched |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Unique Click | Client Cost per Website Lead |
| Date |
Data View Details: Dynamic Creatives Call to Action Details
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Name | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | Date |
Data View Details: Dynamic Creatives Description Details
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Text | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | Date |
Data View Details: Dynamic Creatives Headline Details
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Text | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | Date |
Data View Details: Dynamic Creatives Image Details
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Name | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | URL |
| Date |
Data View Details: Dynamic Creatives Text
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Text | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | Date |
Data View Details: Dynamic Creatives Website URL Details
| Account ID | Account |
| Campaign ID | Campaign |
| Objective | Ad Set ID |
| Ad Set | Ad ID |
| Ad | Ad Status |
| Optimization Goal | Billing Event |
| Buying Type | ID |
| Website URL | Impressions |
| Clicks | Link Clicks from Actions |
| Landing Page Views | Avg. Daily Frequency |
| Total Ad Reach | Avg. Daily Ad Reach |
| Post Engagement | Spend |
| Website Purchases | Website Purchases Conversion Value |
| CTR | Date |
Data View Details: Gender & Ages
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Gender |
| Age | Objective |
| Ad Set ID | Ad Set |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
Data View Details: Leads
| Client | Campaign |
| Campaign ID | Objective |
| Ad Set | Ad Set ID |
| Optimization Goal | Billing Event |
| Ad ID | Ad |
| Lead ID | Created Time |
| First Name | Last Name |
| First & Last Name | Full Name |
| Phone Number | |
| Address | Date |
Data View Details: Placements
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad Set Start Date | Ad Set End Date |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Platform Position |
| Publisher Platform | Impression Device |
| Client Cost | Client CPC |
| Client CPM | Client CPA* |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
Data View Details: Platforms
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Ad Set Start Date | Ad Set End Date |
| Ad ID | Ad |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Desktop Preview | Mobile Preview |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Platform |
| Client Cost | Client CPC |
| Client CPM | Client CPA* |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
Data View Details: Product
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Objective |
| Ad Set ID | Ad Set |
| Optimization Goal | Billing Event |
| Buying Type | Product |
| Product ID | Canvas Avg. View Percent |
| Canvas Avg. View Time | Cost per Video 10s Watched Impressions |
| Cost per Link Clicks from Actions | Cost per Inline Post Engagement |
| Cost per Unique Click | CPM |
| CTR | Avg. Daily Frequency |
| Impressions | Link Clicks |
| Unique Link Clicks | Inline Post Engagement |
| Total Ad Reach | Avg. Daily Ad Reach |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video 3-Second Views |
| Video 30-Second Views | Video Avg. Duration Watched |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Views to 100% | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Video Plays |
| Question Answers | Mobile App Purchases Conversion Value |
| Cost per Purchase | Cost per App Install |
| Cost per Mobile App Install | Cost per Desktop App Install |
| App Installs Conversion Value | App Uses Conversion Value |
| Attentive Impressions Conversion Value | Check-ins Conversion Value |
| Post Comments Conversion Value | Commerce Adds to Cart Conversion Value |
| Commerce Messages to Buy Conversion Value | Commerce Purchases Conversion Value |
| Commerce Product Views Conversion Value | Credit Spends Conversion Value |
| Post Dwells Conversion Value | Question Follows Conversion Value |
| Game Plays Conversion Value | Gift Sale Conversion Value |
| Leads (Form) Conversion Value | Page Likes Conversion Value |
| Link Clicks Conversion Value from Actions | Page Mentions Conversion Value |
| Mobile App Installs Conversion Value | Newly Purchased Mobile Devices Conversion Value |
| Offline Adds to Cart Conversion Value | Offline Checkouts Initiated Conversion Value |
| Offline Leads Conversion Value | Offline Other Conversion Value |
| Offline Purchase Conversion Value | Offline Registration Conversion Value |
| Website Adds to Cart Conversion Value | Website Checkouts Initiated Conversion Value |
| Key Web Page Views Conversion Value (Facebook Pixel) | Website Leads Conversion Value |
| Other Website Conversion Value (Facebook Pixel) | Website Registrations Completed Conversion Value |
| Photo Views Conversion Value | Post Shares Conversion Value |
| Post Reactions Conversion Value | Offer Claims Conversion Value |
| Event Responses Conversion Value | Page Tab Views Conversion Value |
| Clicks to Play Video Conversion Value | Video Views Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client CPA* | Client Cost per Website Conversion |
| Client CPC (Cost per Link Click) | Client Cost per Video 10s Watched |
| Client Cost per Inline Click | Client Cost per Inline Post Engagement |
| Client Cost per Unique Click | Client Cost per Website Lead |
| Date |
Data View Details: Regions
| Client | Account ID |
| Account | Campaign ID |
| Campaign | Country |
| Region | Objective |
| Ad Set ID | Ad Set |
| Status | Optimization Goal |
| Billing Event | Buying Type |
| Canvas Avg. View Percent | Canvas Avg. View Time |
| Cost per Video 10s Watched Impressions | Cost per Link Clicks from Actions |
| Cost per Inline Post Engagement | Cost per Unique Click |
| CPM | CTR |
| Avg. Daily Frequency | Impressions |
| Link Clicks | Unique Link Clicks |
| Inline Post Engagement | Total Ad Reach |
| Avg. Daily Ad Reach | Reach MTD |
| Social Spend | Spend |
| Unique Clicks | Unique CTR |
| Unique CTR (Link Click-Through Rate) | Video Thruplay |
| Clicks | CPC |
| Cost per 1,000 People Reached | CTR (Link Click-Through Rate) |
| CPC (Cost per Link Click) | Mobile App Achievements Unlocked |
| Mobile App Sessions | Mobile App Adds of Payment Info |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations Completed | Mobile App Content Views |
| Mobile App Checkouts Initiated | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings Submitted |
| Mobile App Searches | Mobile App Credits Spent |
| MMobile App Tutorials Completed | Other Mobile App Actions |
| Desktop App Installs | Desktop App Uses |
| Attentive Impressions | Check-ins |
| Post Comments | Commerce Adds to Cart |
| Commerce Messages to Buy | Commerce Purchases |
| Commerce Product Views | Credit Spends |
| Post Dwells | Question Follows |
| Post Full Views | Game Plays |
| Gift Sale | On-Facebook Leads |
| Cost per On-Facebook Leads | Cost per Offline Lead |
| Cost per Website Leads | Page Likes |
| Link Clicks from Actions | Mobile App Installs |
| Newly Purchased Mobile Devices | Offline Add To Cart |
| Offline Checkout | Offline Lead |
| Offline Other Conversion | Offline Purchase |
| Offline Registration | Website Adds to Cart |
| Website Checkouts Initiated | Website Key Page Views) |
| Website Leads | Other Website Conversions |
| Website Registrations | Photo Views |
| Post Shares | Post Reactions |
| Post Engagement | Offer Claims |
| Event Responses | Question Answers |
| Mobile App Purchases Conversion Value | Cost per Purchase |
| Cost per App Install | Cost per Mobile App Install |
| Cost per Desktop App Install | App Installs Conversion Value |
| App Uses Conversion Value | Attentive Impressions Conversion Value |
| Check-ins Conversion Value | Post Comments Conversion Value |
| Commerce Adds to Cart Conversion Value | Commerce Messages to Buy Conversion Value |
| Commerce Purchases Conversion Value | Commerce Product Views Conversion Value |
| Credit Spends Conversion Value | Post Dwells Conversion Value |
| Question Follows Conversion Value | Game Plays Conversion Value |
| Gift Sale Conversion Value | Leads (Form) Conversion Value |
| Page Likes Conversion Value | Link Clicks Conversion Value from Actions |
| Page Mentions Conversion Value | Mobile App Installs Conversion Value |
| Newly Purchased Mobile Devices Conversion Value | Offline Adds to Cart Conversion Value |
| Offline Checkouts Initiated Conversion Value | Offline Leads Conversion Value |
| Offline Other Conversion Value | Offline Purchase Conversion Value |
| Offline Registration Conversion Value | Website Adds to Cart Conversion Value |
| Website Checkouts Initiated Conversion Value | Key Web Page Views Conversion Value (Facebook Pixel) |
| Website Leads Conversion Value | Other Website Conversion Value (Facebook Pixel) |
| Website Registrations Completed Conversion Value | Photo Views Conversion Value |
| Post Shares Conversion Value | Post Reactions Conversion Value |
| Offer Claims Conversion Value | Event Responses Conversion Value |
| Page Tab Views Conversion Value | Clicks to Play Video Conversion Value |
| Question Answers Conversion Value | Est. Offline Actions |
| Est. Commerce Actions | Est. Offline Actions Conversion Value |
| Est. Commerce Actions Conversion Value | Est. Mobile App Actions Conversion Value |
| Website Purchases | On-Facebook Purchases |
| Total Purchases | Website Purchases - View Attribution |
| Website Purchases - Click Attribution | Website Content Views |
| Website Adds of Payment Info | Website Adds to Wishlist |
| Website Searches | Website Purchases Conversion Value |
| On-Facebook Purchases Conversion Value | Total Purchases Conversion Value |
| Website Purchases Conversion Value - View Attribution | Website Purchases Conversion Value - Click Attribution |
| Website Content Views Conversion Value | Website Adds of Payment Info Conversion Value |
| Website Adds to Wishlist Conversion Value | Website Searches Conversion Value |
| Outbound Clicks | Landing Page Views |
| Estimated Ad Recall Lift (People) | Estimated Ad Recall Lift Rate |
| ROAS (Return on Ad Spend) | Client Cost |
| Client CPC | Client CPM |
| Client Cost per Website Conversion | Client CPC (Cost per Link Click) |
| Client Cost per Video 10s Watched | Client Cost per Inline Click |
| Client Cost per Inline Post Engagement | Client Cost per Unique Click |
| Client Cost per Website Lead | Date |
All Dimensions and Metrics:
| 3-Second Video Views | Account Age (days) |
| Account Agency Client Declaration | Account Amount Spent |
| Account Attribution Spec | Account Balance |
| Account Business | Account Business City |
| Account Business Country Code | Account Business Name |
| Account Business State | Account Business Street |
| Account Business Street 2 | Account Business Zip |
| Account Can Create Brand Lift Study | Account Capabilities |
| Account Created Time | Account Currency |
| Account DirectDeals ToS Accepted | Account Disable Reason |
| Account End Advertiser | Account End Advertiser Name |
| Account Extended Credit Invoice Group | Account FB Entity |
| Account Failed Delivery Checks | Account Funding Source |
| Account Funding Source Details | Account Has Migrated Permissions |
| Account Has Page Authorized AdAccount | Account ID |
| Account IO Number | Account Is 3ds Authorization Enabled |
| Account Is Attribution Spec System Default | Account Is DirectDeals Enabled |
| Account Is Notification Enabled | Account Is Personal |
| Account Is Prepay Account | Account Line Numbers |
| Account Media Agency | Account Min Campaign Group Spend Cap |
| Account Min Daily Budget | Account Offsite Pixel ToS Accepted |
| Account Owner | Account Partner |
| Account Promotable Objects | Account Reach & Frequency Spec |
| Account Show Checkout Experience | Account Spend Cap |
| Account Status | Account Tax ID |
| Account Tax ID Status | Account Tax ID Type |
| Account ToS Accepted | Account User Tasks |
| Account User ToS Accepted | Account is Tax ID Required |
| Accounts | Achievements Unlocked (Omni) |
| Achievements Unlocked (Omni) Value | Action Canvas Component Name |
| Action Carousel Card ID | Action Carousel Card Name |
| Action Destination | Action Device |
| Action Reaction | Action Target ID |
| Action Type | Action Video Sound |
| Action Video Type | Activate App (Omni) |
| Activate App (Omni) Value | Ad Bid Amount |
| Ad Configured Status | Ad Conversion Rate Ranking |
| Ad Created Time | Ad Effective Status |
| Ad Engagement Rate Ranking | Ad Format Asset |
| Ad ID | Ad Issues Info |
| Ad Labels | Ad Last Updated by App ID |
| Ad Name | Ad Preview |
| Ad Quality Ranking | Ad Recommendations |
| Ad Review Feedback | Ad Set Ad Labels |
| Ad Set Asset Feed ID | Ad Set Attribution Spec |
| Ad Set Bid Adjustments | Ad Set Bid Amount |
| Ad Set Bid Contraints | Ad Set Bid Info |
| Ad Set Bid Strategy | Ad Set Billing Event |
| Ad Set Budget Remaining | Ad Set Configured Status |
| Ad Set Created Time | Ad Set Creative Sequence |
| Ad Set Daily Budget | Ad Set Daily Minimum Spend Target |
| Ad Set Daily Spend Cap | Ad Set Destination Type |
| Ad Set Effective Status | Ad Set End Date |
| Ad Set End Date & Time | Ad Set End Time |
| Ad Set Frequency Control Specs | Ad Set Full Funnel Exploration Mode |
| Ad Set ID | Ad Set Instagram Actor ID |
| Ad Set Is Dynamic Creative? | Ad Set Issues Info |
| Ad Set Learning Stage Info | Ad Set Lifetime Budget |
| Ad Set Lifetime Spend Cap | Ad Set Minimum Spend Target |
| Ad Set Multi Optimization Goal Weight | Ad Set Name |
| Ad Set Optimization Goal | Ad Set Optimization Sub-Event |
| Ad Set Pacing Type | Ad Set Promoted Object |
| Ad Set Reach & Frequency Prediction ID | Ad Set Recommendations |
| Ad Set Recurring Budget Semantics | Ad Set Review Feedback |
| Ad Set Schedule | Ad Set Source Ad Set |
| Ad Set Source Ad Set ID | Ad Set Start Date |
| Ad Set Start Date & Time | Ad Set Start Time |
| Ad Set Status | Ad Set Targeting |
| Ad Set Time Based Ad Rotation ID Blocks | Ad Set Time Based Ad Rotation Intervals |
| Ad Set Updated Time | Ad Set Use New App Click? |
| Ad Source Ad | Ad Source Ad ID |
| Ad Status | Ad Tracking Specs |
| Ad Updated Time | Adds Payment Info (Pixel) |
| Adds Payment Info (Pixel) Value | Adds To Cart (Pixel) |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) |
| Adds To Wishlist (Pixel) Value | Adds to Cart (Omni) |
| Adds to Cart (Omni) Value | Age |
| Amount Spent | App Installs |
| App Installs (Omni) | App Uses |
| Applications Submitted Conversions | Appointments Scheduled Conversions |
| Attribution Setting | Blocked Messaging Conversations |
| Body Asset ID | Body Asset Text |
| Buying Type | CPC |
| CPM | CTR |
| Call Confirmation Click Conversions | Call Confirmation Clicks Conversion Value |
| Call Confirmation Clicks Value | Call To Action Asset ID |
| Call To Action Asset Name | Campaign Ad Labels |
| Campaign Bid Strategy | Campaign Boosted Object ID |
| Campaign Brand Lift Studies | Campaign Budget Rebalance Flag |
| Campaign Budget Remaining | Campaign Buying Type |
| Campaign Can Create Brand Lift Study? | Campaign Can Use Spend Cap? |
| Campaign Configured Status | Campaign Created Time |
| Campaign Daily Budget | Campaign Effective Status |
| Campaign End Date | Campaign End Date & Time |
| Campaign End Time | Campaign ID |
| Campaign Issues Info | Campaign Last Budget Toggling Time |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Objective | Campaign Pacing Type |
| Campaign Promoted Object | Campaign Recommendations |
| Campaign Source Campaign ID | Campaign Special Ad Categories |
| Campaign Special Ad Category | Campaign Spend Cap |
| Campaign Start Date | Campaign Start Date & Time |
| Campaign Start Time | Campaign Status |
| Campaign Topline ID | Campaign Updated Date |
| Campaigns Source Campaign | Canceled Subscription Conversion Value |
| Canceled Subscription Conversions | Check-ins |
| Checkouts Initiated | Checkouts Initiated Value |
| Clicks | Completed Registration (Omni) |
| Completed Registration (Omni) Value | Completed Registration (Pixel) |
| Completed Registration (Pixel) Value | Contact Conversions |
| Converted Product Quantity | Converted Product Value |
| Cost Per 1,000 People Reached | Cost Per Achievements Unlocked Omni |
| Cost Per Adds Payment Info Pixel | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per Application Submitted Conversion | Cost Per Call Confirmation Click |
| Cost Per Call Confirmation Click Conversion | Cost Per Call Confirmation Clicks |
| Cost Per Canceled Subscription Conversion | Cost Per Checkout Initiated |
| Cost Per Contact Conversion | Cost Per Donation Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Lead | Cost Per Location Find Conversion |
| Cost Per Mobile App Adds To Cart | Cost Per Mobile App Adds To Wishlist |
| Cost Per Mobile App Application Submitted Conversion | Cost Per Mobile App Canceled Subscription Conversion |
| Cost Per Mobile App Contact Conversion | Cost Per Mobile App Donation Conversion |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Location Find Conversion |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Product Customized Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Mobile App Schedule Conversion |
| Cost Per Mobile App Starts | Cost Per Mobile App Subscription Conversion |
| Cost Per Mobile App Trial Started Conversion | Cost Per Offline Application Submitted Conversion |
| Cost Per Offline Canceled Subscription Conversion | Cost Per Offline Contact Conversion |
| Cost Per Offline Donation Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Offline Schedule Conversion | Cost Per Offline Subscription Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Omni Checkout Initiated |
| Cost Per On-Facebook Application Submitted Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms | Cost Per On-Facebook leads from Messenger and Instant Forms Conversion |
| Cost Per Product Customized Conversion | Cost Per Recurring Subscription Payment Conversion |
| Cost Per Result | Cost Per Schedule Conversion |
| Cost Per Subscription Conversion | Cost Per Trial Started Conversion |
| Cost Per Unique Call Confirmation Click | Cost Per Unique Checkout Initiated |
| Cost Per Unique Mobile App Searches | Cost Per Unique Omni Checkout Initiated |
| Cost Per Website Application Submitted Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Website Contact Conversion | Cost Per Website Donation Conversion |
| Cost Per Website Location Find Conversion | Cost Per Website Product Customized Conversion |
| Cost Per Website Recurring Subscription Payment Conversion | Cost Per Website Schedule Conversion |
| Cost Per Website Subscription Conversion | Cost Per Website Trial Started Conversion |
| Cost per 3-Second Video View | Cost per Activate App (Omni) |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Add to Cart (Omni) | Cost per App Install |
| Cost per App Install (Omni) | Cost per App Use |
| Cost per Completed Registration (Omni) | Cost per Completed Registration (Pixel) |
| Cost per Credit Spend | Cost per Custom (Omni) |
| Cost per Custom pixel event defined by the advertiser (Pixel) | Cost per Estimated Ad Recaller |
| Cost per Event Response | Cost per Game Play |
| Cost per Initiate Checkout (Omni) | Cost per Inline Link Click |
| Cost per Inline Post Engagement | Cost per Landing Page View |
| Cost per Lead (Pixel) | Cost per Level Achieved (Omni) |
| Cost per Link Click | Cost per Messaging Conversation Started |
| Cost per Mobile App Achievement | Cost per Mobile App Checkout |
| Cost per Mobile App Content View | Cost per Mobile App Credit Spend |
| Cost per Mobile App Install | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Registration |
| Cost per Mobile App Search | Cost per Mobile App Tutorial Completion |
| Cost per New Messaging Conversation | Cost per On-Facebook Lead |
| Cost per On-Facebook Purchase | Cost per On-Facebook Workflow Completion |
| Cost per Other Mobile App Action | Cost per Page Engagement |
| Cost per Page Like | Cost per Post Engagement |
| Cost per Purchase (Omni) | Cost per Purchase (Pixel) |
| Cost per Rate (Omni) | Cost per Search (Omni) |
| Cost per Search (Pixel) | Cost per Spend Credit (Omni) |
| Cost per Thruplay | Cost per Tutorial Completion (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Adds to Cart (Omni) |
| Cost per Unique Click | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Completed Registration (Pixel) | Cost per Unique Credit Spends |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Initiates Checkout (Omni) |
| Cost per Unique Inline link Click | Cost per Unique Landing Page Views |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Link Clicks |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Payment Details |
| Cost per Unique Mobile App Purchases | Cost per Unique Mobile App Ratings |
| Cost per Unique Mobile App Registrations | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique On-Facebook Purchases |
| Cost per Unique Other Mobile App Actions | Cost per Unique Outbound Click |
| Cost per Unique Purchases (Omni) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Rate (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Searches (Pixel) | Cost per Unique Spend Credits (Omni) |
| Cost per Unique Tutorial Completions (Omni) | Cost per Unique Views Content (Omni) |
| Cost per Unique Views Content (Pixel) | Cost per View Content (Omni) |
| Cost per View Content (Pixel) | Country |
| Creative Actor ID | Creative Ad Labels |
| Creative Affective Authorization Category | Creative Applink Treatment |
| Creative Asset Feed Spec | Creative Authorization Category |
| Creative Body | Creative Branded Content Sponsor Page ID |
| Creative Bundle Folder ID | Creative Call to Action Type |
| Creative Categorization Criteria | Creative Category Media Source |
| Creative Destination Set ID | Creative Dynamic Ad Voice |
| Creative Effective Instagram Media ID | Creative Effective Instagram Story ID |
| Creative Enable Direct Install? | Creative Enable Launch Instant App? |
| Creative ID | Creative Image Crops |
| Creative Image Hash | Creative Image URL |
| Creative Instagram Actor ID | Creative Instagram Permalink URL |
| Creative Instagram Story ID | Creative Interactive Components Spec |
| Creative Link Destination Display URL | Creative Link Open Graph ID |
| Creative Link URL | Creative Messanger Sponsored Message |
| Creative Name | Creative Object ID |
| Creative Object Store URL | Creative Object Story ID |
| Creative Object Story Spec | Creative Object Type |
| Creative Object URL | Creative Place Page Set ID |
| Creative Platform Customizations | Creative Playable Asset ID |
| Creative Portrait Customizations | Creative Product Set ID |
| Creative Recommender Settings | Creative Status |
| Creative Template URL | Creative Template URL Spec |
| Creative Thumbnail URL | Creative Title |
| Creative URL Tags | Creative Use Page Actor Override? |
| Creative Video ID | Credit Spends |
| Credit Spends Value | Custom (Omni) |
| Custom Conversion - Pixel ID | Custom Conversion Aggregation Rule |
| Custom Conversion Business | Custom Conversion Data Source ID |
| Custom Conversion Data Source Type | Custom Conversion Default Value |
| Custom Conversion Description | Custom Conversion Event Source |
| Custom Conversion Event Type | Custom Conversion ID |
| Custom Conversion Is Archived? | Custom Conversion Is Unavailable? |
| Custom Conversion Retention (days) | Custom Conversion Rule |
| Custom Conversions - Offline | Custom pixel events defined by the advertiser (Pixel) |
| Custom pixel events defined by the advertiser (Pixel) Value | DMA |
| Date | Description Asset ID |
| Description Asset Text | Device Platform |
| Donation Conversions | Estimated Ad Re-callers |
| Estimated Ad Recall Rate | Estimated Call Confirmation Clicks |
| Event Responses | Frequency |
| Frequency Value | Full View Impressions |
| Full View Reach | Game Plays |
| Gender | Image Asset Hash |
| Image Asset ID | Image Asset Name |
| Image Asset Photo | Image Asset URL |
| Impression Device | Impressions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Instant Experience Clicks to Open |
| Instant Experience Clicks to Start | Instant Experience Outbound Clicks |
| Instant Experience View Percentage | Instant Experience View Time |
| Landing Page Views | Leads |
| Leads (Pixel) | Leads (Pixel) Value |
| Leads Value | Level Achieved (Omni) |
| Level Achieved (Omni) Value | Link Asset Display URL |
| Link Asset Website URL | Link URL Asset ID |
| Location Search Conversions | Messaging Conversations Started |
| Mobile App Achievements | Mobile App Achievements Value |
| Mobile App Adds To Cart | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist | Mobile App Adds to Wishlist Value |
| Mobile App Applications Submitted Conversion Value | Mobile App Applications SubmittedConversions |
| Mobile App Appointments Scheduled Conversion Value | Mobile App Appointments Scheduled Conversions |
| Mobile App Canceled Subscription Conversion Value | Mobile App Canceled Subscription Conversions |
| Mobile App Checkouts | Mobile App Checkouts Value |
| Mobile App Contact Conversions | Mobile App Contacts Conversion Value |
| Mobile App Content Views | Mobile App Content Views Value |
| Mobile App Credit Spends | Mobile App Credit Spends Conversions |
| Mobile App Credit Spends Value | Mobile App Donation Conversions |
| Mobile App Donations Conversion Value | Mobile App Feature Unlocks |
| Mobile App Feature Unlocks Value | Mobile App Installs |
| Mobile App Location Search Conversions | Mobile App Location Searches Conversion Value |
| Mobile App Payment Details | Mobile App Payment Details Value |
| Mobile App Products Customized Conversion Value | Mobile App Products Customized Conversions |
| Mobile App Purchases | Mobile App Purchases Value |
| Mobile App Ratings | Mobile App Ratings Value |
| Mobile App Recurring Subscription Payment Conversion Value | Mobile App Recurring Subscription Payment Conversions |
| Mobile App Registrations | Mobile App Registrations Value |
| Mobile App Searches | Mobile App Searches Value |
| Mobile App Starts | Mobile App Starts Value |
| Mobile App Subscription Conversions | Mobile App Subscriptions Conversion Value |
| Mobile App Trial Started Conversion Value | Mobile App Trials Started Conversion Value |
| Mobile App Trials Started Conversions | Mobile App Tutorial Completions |
| Mobile App Tutorial Completions Value | New Messaging Conversations |
| Objective | Offline App Appointments Scheduled Conversion Value |
| Offline App Location Searches Conversion Value | Offline Applications Submitted Conversion Value |
| Offline Applications Submitted Conversions | Offline Appointments Scheduled Conversions |
| Offline Canceled Subscription Conversion Value | Offline Canceled Subscription Conversions |
| Offline Contact Conversions | Offline Contacts Conversion Value |
| Offline Donation Conversions | Offline Donations Conversion Value |
| Offline Location Search Conversions | Offline Products Customized Conversion Value |
| Offline Products Customized Conversions | Offline Recurring Subscription Payment Conversion Value |
| Offline Recurring Subscription Payment Conversions | Offline Subscription Conversions |
| Offline Subscriptions Conversion Value | Offline Trials Started Conversion Value |
| Offline Trials Started Conversions | Omni Checkouts Initiated |
| Omni Checkouts Initiated Value | On Facebook Applications Submitted Conversion Value |
| On Facebook Donations Conversion Value | On-Facebook Applications Submitted Conversions |
| On-Facebook Donation Conversions | On-Facebook Leads |
| On-Facebook Leads Value | On-Facebook Purchases |
| On-Facebook Purchases Value | On-Facebook Workflow Completions |
| On-Facebook Workflow Completions Value | On-Facebook leads from Messenger and Instant Forms |
| On-Facebook leads from Messenger and Instant Forms Value | Other Mobile App Actions |
| Other Mobile App Actions Value | Outbound Clicks |
| Page Engagement | Page Likes |
| Page Photo Views | Place Page ID |
| Platform Position | Post Comments |
| Post Engagement | Post Reactions |
| Post Saves | Post Shares |
| Preview Shareable Link | Product ID |
| Products Customized Conversions | Publisher Platform |
| Purchase ROAS | Purchases (Omni) |
| Purchases (Omni) Value | Purchases (Pixel) |
| Purchases (Pixel) Value | Qualify Answer Rate |
| Rate (Omni) | Rate (Omni) Value |
| Reach | Recurring Subscription Payment Conversion Value |
| Recurring Subscription Payment Conversions | Region |
| Result | Searches (Omni) Value |
| Searches (Pixel) | Searches (Pixel) Value |
| Social Spend | Spend Credits (Omni) |
| Spend Credits (Omni) Value | Spend Credits Omni Conversions |
| Start Trial Conversion Value | Subscription Conversions |
| ThruPlays | Timezone ID |
| Timezone Name | Timezone Offset Hours |
| Title Asset ID | Title Asset Text |
| Total Action Value for Initiate Checkout (Omni) | Total Actions for Initiate Checkout (Omni) |
| Total Actions for Link Click | Total Actions for Search (Omni) |
| Total Applications Submitted Conversion Value | Total Appointments Scheduled Conversion Value |
| Total Contacts Conversion Value | Total Conversion Value for Link Click |
| Total Donations Conversion Value | Total Location Searches Conversion Value |
| Total Post Backs | Total Products Customized Conversion Value |
| Total Subscriptions Conversion Value | Trials Started Conversions |
| Tutorial Completions (Omni) | Tutorial Completions (Omni) Value |
| Unique 3-Second Video Views | Unique Achievements Unlocked (Omni) |
| Unique Actions for Initiate Checkout (Omni) | Unique Actions for Link Click |
| Unique Activate App (Omni) | Unique Adds Payment Info (Pixel) |
| Unique Adds To Cart (Pixel) | Unique Adds To Wishlist (Pixel) |
| Unique Adds to Cart (Omni) | Unique CTR |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Clicks | Unique Completed Registration (Omni) |
| Unique Completed Registration (Pixel) | Unique Credit Spends |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Inline Link Clicks CTR |
| Unique Inline link Clicks | Unique Landing Page Views |
| Unique Level Achieved (Omni) | Unique Link Clicks CTR |
| Unique Mobile App Achievements | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Checkouts |
| Unique Mobile App Content Views | Unique Mobile App Credit Spends |
| Unique Mobile App Feature Unlocks | Unique Mobile App Payment Details |
| Unique Mobile App Purchases | Unique Mobile App Ratings |
| Unique Mobile App Registrations | Unique Mobile App Searches |
| Unique Mobile App Starts | Unique Mobile App Tutorial Completions |
| Unique Omni Intiated Checkout | Unique On-Facebook Purchases |
| Unique Other Mobile App Actions | Unique Outbound Clicks |
| Unique Purchases (Omni) | Unique Purchases (Pixel) |
| Unique Rate (Omni) | Unique Searches (Omni) |
| Unique Searches (Pixel) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Views Content (Omni) |
| Unique Views Content (Pixel) | Video 30-Second Views |
| Video Asset Ad Labels | Video Asset Caption IDs |
| Video Asset ID | Video Asset Thumbnail Hash |
| Video Asset Thumbnail URL | Video Asset URL Tag |
| Video Avg. Duration Played | Video Starts |
| Video Views to 100% | Video Views to 25% |
| Video Views to 50% | Video Views to 75% |
| Video Views to 95% | Views Content (Omni) |
| Views Content (Omni) Value | Views Content (Pixel) |
| Views Content (Pixel) Value | Website Applications Submitted Conversion Value |
| Website Applications Submitted Conversions | Website Appointments Scheduled Conversion Value |
| Website Appointments Scheduled Conversions | Website Canceled Subscription Conversion Value |
| Website Canceled Subscription Conversions | Website Contact Conversions |
| Website Contacts Conversion Value | Website Donation Conversions |
| Website Donations Conversion Value | Website Location Search Conversions |
| Website Location Searches Conversion Value | Website Products Customized Conversion Value |
| Website Products Customized Conversions | Website Purchase ROAS |
| Website Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversions |
| Website Subscription Conversions | Website Subscriptions Conversion Value |
| Website Trial Started Conversion Value | Website Trials Started Conversions |
Data View Details: Ad Sets
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Ad Set ID | Campaign Name |
| Campaign ID | Accounts |
| Account ID | Account Currency |
| Action Device | Action Reaction |
| Action Type | Action Video Type |
| Action Canvas Component Name | Action Carousel Card ID |
| Action Carousel Card Name | Action Destination |
| Action Target ID | Action Video Sound |
| Age | Gender |
| Country | Region |
| DMA | Publisher Platform |
| Device Platform | Impression Device |
| Product ID | Platform Position |
| Body Asset Text | Body Asset ID |
| Ad Format Asset | Call To Action Asset Name |
| Call To Action Asset ID | Description Asset Text |
| Description Asset ID | Image Asset Name |
| Image Asset ID | Image Asset URL |
| Image Asset Hash | Image Asset Photo |
| Link Asset Website URL | Link URL Asset ID |
| Link Asset Display URL | Title Asset Text |
| Title Asset ID | Video Asset ID |
| Video Asset URL Tag | Video Asset Thumbnail URL |
| Video Asset Thumbnail Hash | Video Asset Caption IDs |
| Video Asset Ad Labels | Frequency Value |
| Place Page ID | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
| Account Status | Account Amount Spent |
| Account Balance | Account Business City |
| Account Business Country Code | Account Business Name |
| Account Funding Source Details | Account Spend Cap |
| Timezone ID | Timezone Name |
| Timezone Offset Hours | Account Promotable Objects |
| Account Age (days) | Account Agency Client Declaration |
| Account Attribution Spec | Account Business |
| Account Business State | Account Business Street |
| Account Business Street 2 | Account Business Zip |
| Account Can Create Brand Lift Study | Account Capabilities |
| Account Created Time | Account DirectDeals ToS Accepted |
| Account Disable Reason | Account End Advertiser |
| Account End Advertiser Name | Account Extended Credit Invoice Group |
| Account Failed Delivery Checks | Account FB Entity |
| Account Funding Source | Account Has Migrated Permissions |
| Account Has Page Authorized AdAccount | Account IO Number |
| Account Is Attribution Spec System Default | Account Is DirectDeals Enabled |
| Account Is 3ds Authorization Enabled | Account Is Notification Enabled |
| Account Is Personal | Account Is Prepay Account |
| Account is Tax ID Required | Account Line Numbers |
| Account Media Agency | Account Min Campaign Group Spend Cap |
| Account Min Daily Budget | Account Offsite Pixel ToS Accepted |
| Account Owner | Account Partner |
| Account Reach & Frequency Spec | Account Show Checkout Experience |
| Account Tax ID | Account Tax ID Status |
| Account Tax ID Type | Account ToS Accepted |
| Account User Tasks | Account User ToS Accepted |
| Ad Set Bid Amount | Ad Set Bid Info |
| Ad Set Bid Strategy | Ad Set Budget Remaining |
| Ad Set Configured Status | Ad Set Daily Budget |
| Ad Set Effective Status | Ad Set End Date |
| Ad Set End Time | Ad Set End Date & Time |
| Ad Set Lifetime Budget | Ad Set Minimum Spend Target |
| Ad Set Lifetime Spend Cap | Ad Set Promoted Object |
| Ad Set Start Date | Ad Set Start Time |
| Ad Set Start Date & Time | Ad Set Status |
| Ad Set Targeting | Ad Set Ad Labels |
| Ad Set Schedule | Ad Set Asset Feed ID |
| Ad Set Attribution Spec | Ad Set Bid Adjustments |
| Ad Set Bid Contraints | Ad Set Billing Event |
| Ad Set Created Time | Ad Set Creative Sequence |
| Ad Set Daily Minimum Spend Target | Ad Set Daily Spend Cap |
| Ad Set Destination Type | Ad Set Frequency Control Specs |
| Ad Set Full Funnel Exploration Mode | Ad Set Instagram Actor ID |
| Ad Set Is Dynamic Creative? | Ad Set Issues Info |
| Ad Set Learning Stage Info | Ad Set Multi Optimization Goal Weight |
| Ad Set Optimization Goal | Ad Set Optimization Sub-Event |
| Ad Set Pacing Type | Ad Set Recommendations |
| Ad Set Recurring Budget Semantics | Ad Set Review Feedback |
| Ad Set Reach & Frequency Prediction ID | Ad Set Source Ad Set |
| Ad Set Source Ad Set ID | Ad Set Time Based Ad Rotation ID Blocks |
| Ad Set Time Based Ad Rotation Intervals | Ad Set Updated Time |
| Ad Set Use New App Click? |
Data View Details: Ads
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Ad Preview | Ad ID |
| Ad Set Name | Ad Set ID |
| Campaign Name | Campaign ID |
| Accounts | Account ID |
| Account Currency | Action Device |
| Action Reaction | Action Type |
| Action Video Type | Action Canvas Component Name |
| Action Carousel Card ID | Action Carousel Card Name |
| Action Destination | Action Target ID |
| Action Video Sound | Age |
| Gender | Country |
| Region | DMA |
| Publisher Platform | Device Platform |
| Impression Device | Product ID |
| Platform Position | Body Asset Text |
| Body Asset ID | Ad Format Asset |
| Call To Action Asset Name | Call To Action Asset ID |
| Description Asset Text | Description Asset ID |
| Image Asset Name | Image Asset ID |
| Image Asset URL | Image Asset Hash |
| Image Asset Photo | Link Asset Website URL |
| Link URL Asset ID | Link Asset Display URL |
| Title Asset Text | Title Asset ID |
| Video Asset ID | Video Asset URL Tag |
| Video Asset Thumbnail URL | Video Asset Thumbnail Hash |
| Video Asset Caption IDs | Video Asset Ad Labels |
| Frequency Value | Place Page ID |
| Date | Buying Type |
| Ad Conversion Rate Ranking | Ad Engagement Rate Ranking |
| Ad Quality Ranking | Attribution Setting |
| Objective | Account Status |
| Account Amount Spent | Account Balance |
| Account Business City | Account Business Country Code |
| Account Business Name | Account Funding Source Details |
| Account Spend Cap | Timezone ID |
| Timezone Name | Timezone Offset Hours |
| Account Promotable Objects | Account Age (days) |
| Account Agency Client Declaration | Account Attribution Spec |
| Account Business | Account Business State |
| Account Business Street | Account Business Street 2 |
| Account Business Zip | Account Can Create Brand Lift Study |
| Account Capabilities | Account Created Time |
| Account DirectDeals ToS Accepted | Account Disable Reason |
| Account End Advertiser | Account End Advertiser Name |
| Account Extended Credit Invoice Group | Account Failed Delivery Checks |
| Account FB Entity | Account Funding Source |
| Account Has Migrated Permissions | Account Has Page Authorized AdAccount |
| Account IO Number | Account Is Attribution Spec System Default |
| Account Is DirectDeals Enabled | Account Is 3ds Authorization Enabled |
| Account Is Notification Enabled | Account Is Personal |
| Account Is Prepay Account | Account is Tax ID Required |
| Account Line Numbers | Account Media Agency |
| Account Min Campaign Group Spend Cap | Account Min Daily Budget |
| Account Offsite Pixel ToS Accepted | Account Owner |
| Account Partner | Account Reach & Frequency Spec |
| Account Show Checkout Experience | Account Tax ID |
| Account Tax ID Status | Account Tax ID Type |
| Account ToS Accepted | Account User Tasks |
| Account User ToS Accepted | Ad Review Feedback |
| Ad Bid Amount | Ad Configured Status |
| Ad Effective Status | Ad Status |
| Ad Tracking Specs | Creative ID |
| Ad Labels | Ad Created Time |
| Ad Issues Info | Ad Last Updated by App ID |
| Preview Shareable Link | Ad Recommendations |
| Ad Source Ad | Ad Source Ad ID |
| Ad Updated Time | Creative Body |
| Creative Call to Action Type | Creative Image URL |
| Creative Link Destination Display URL | Creative Link URL |
| Creative Name | Creative Object Type |
| Creative Object URL | Creative Status |
| Creative Template URL | Creative Thumbnail URL |
| Creative Title | Creative URL Tags |
| Creative Actor ID | Creative Ad Labels |
| Creative Applink Treatment | Creative Asset Feed Spec |
| Creative Authorization Category | Creative Branded Content Sponsor Page ID |
| Creative Bundle Folder ID | Creative Categorization Criteria |
| Creative Category Media Source | Creative Destination Set ID |
| Creative Dynamic Ad Voice | Creative Affective Authorization Category |
| Creative Effective Instagram Media ID | Creative Effective Instagram Story ID |
| Creative Enable Direct Install? | Creative Enable Launch Instant App? |
| Creative Image Crops | Creative Image Hash |
| Creative Instagram Actor ID | Creative Instagram Permalink URL |
| Creative Instagram Story ID | Creative Interactive Components Spec |
| Creative Link Open Graph ID | Creative Messanger Sponsored Message |
| Creative Object ID | Creative Object Store URL |
| Creative Object Story ID | Creative Object Story Spec |
| Creative Place Page Set ID | Creative Platform Customizations |
| Creative Playable Asset ID | Creative Portrait Customizations |
| Creative Product Set ID | Creative Recommender Settings |
| Creative Template URL Spec | Creative Use Page Actor Override? |
| Creative Video ID |
Data View Details: Age
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign Name | Campaign ID |
| Ad Set Name | Ad Set ID |
| Ad Name | Ad ID |
| Accounts | Account ID |
| Account Currency | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
Data View Details: Campaigns
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign ID | Accounts |
| Account ID | Account Currency |
| Action Device | Action Reaction |
| Action Type | Action Video Type |
| Action Canvas Component Name | Action Carousel Card ID |
| Action Carousel Card Name | Action Destination |
| Action Target ID | Action Video Sound |
| Age | Gender |
| Country | Region |
| DMA | Publisher Platform |
| Device Platform | Impression Device |
| Product ID | Platform Position |
| Body Asset Text | Body Asset ID |
| Ad Format Asset | Call To Action Asset Name |
| Call To Action Asset ID | Description Asset Text |
| Description Asset ID | Image Asset Name |
| Image Asset ID | Image Asset URL |
| Image Asset Hash | Image Asset Photo |
| Link Asset Website URL | Link URL Asset ID |
| Link Asset Display URL | Title Asset Text |
| Title Asset ID | Video Asset ID |
| Video Asset URL Tag | Video Asset Thumbnail URL |
| Video Asset Thumbnail Hash | Video Asset Caption IDs |
| Video Asset Ad Labels | Frequency Value |
| Place Page ID | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
| Account Status | Account Amount Spent |
| Account Balance | Account Business City |
| Account Business Country Code | Account Business Name |
| Account Funding Source Details | Account Spend Cap |
| Timezone ID | Timezone Name |
| Timezone Offset Hours | Account Promotable Objects |
| Account Age (days) | Account Agency Client Declaration |
| Account Attribution Spec | Account Business |
| Account Business State | Account Business Street |
| Account Business Street 2 | Account Business Zip |
| Account Can Create Brand Lift Study | Account Capabilities |
| Account Created Time | Account DirectDeals ToS Accepted |
| Account Disable Reason | Account End Advertiser |
| Account End Advertiser Name | Account Extended Credit Invoice Group |
| Account Failed Delivery Checks | Account FB Entity |
| Account Funding Source | Account Has Migrated Permissions |
| Account Has Page Authorized AdAccount | Account IO Number |
| Account Is Attribution Spec System Default | Account Is DirectDeals Enabled |
| Account Is 3ds Authorization Enabled | Account Is Notification Enabled |
| Account Is Personal | Account Is Prepay Account |
| Account is Tax ID Required | Account Line Numbers |
| Account Media Agency | Account Min Campaign Group Spend Cap |
| Account Min Daily Budget | Account Offsite Pixel ToS Accepted |
| Account Owner | Account Partner |
| Account Reach & Frequency Spec | Account Show Checkout Experience |
| Account Tax ID | Account Tax ID Status |
| Account Tax ID Type | Account ToS Accepted |
| Account User Tasks | Account User ToS Accepted |
| Campaign Bid Strategy | Campaign Budget Remaining |
| Campaign Buying Type | Campaign Configured Status |
| Campaign Created Time | Campaign Daily Budget |
| Campaign Effective Status | Campaign Lifetime Budget |
| Campaign Objective | Campaign Promoted Object |
| Campaign Spend Cap | Campaign Start Date |
| Campaign Start Time | Campaign Start Date & Time |
| Campaign Status | Campaign End Date |
| Campaign End Time | Campaign End Date & Time |
| Campaign Ad Labels | Campaign Boosted Object ID |
| Campaign Brand Lift Studies | Campaign Budget Rebalance Flag |
| Campaign Can Create Brand Lift Study? | Campaign Can Use Spend Cap? |
| Campaign Issues Info | Campaign Last Budget Toggling Time |
| Campaign Pacing Type | Campaign Recommendations |
| Campaigns Source Campaign | Campaign Source Campaign ID |
| Campaign Special Ad Categories | Campaign Special Ad Category |
| Campaign Topline ID | Campaign Updated Date |
Data View Details: Country
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign Name | Campaign ID |
| Ad Set Name | Ad Set ID |
| Ad Name | Ad ID |
| Accounts | Account ID |
| Account Currency | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
Data View Details: Custom Conversion
| Custom Conversion Default Value | Custom Conversion Retention (days) |
| Custom Conversion ID | Custom Conversion Aggregation Rule |
| Custom Conversion Business | Custom Conversion Event Type |
| Custom Conversion Data Source ID | Custom Conversion Data Source Type |
| Custom Conversion Description | Custom Conversion Event Source |
| Custom Conversion Is Archived? | Custom Conversion Is Unavailable? |
| Custom Conversions - Offline | Custom Conversion - Pixel ID |
| Custom Conversion Rule |
Data View Details: DMA
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign Name | Campaign ID |
| Ad Set Name | Ad Set ID |
| Ad Name | Ad ID |
| Accounts | Account ID |
| Account Currency | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
Data View Details: Gender
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign Name | Campaign ID |
| Ad Set Name | Ad Set ID |
| Ad Name | Ad ID |
| Accounts | Account ID |
| Account Currency | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
Data View Details: Region
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Campaign Name | Campaign ID |
| Ad Set Name | Ad Set ID |
| Ad Name | Ad ID |
| Accounts | Account ID |
| Account Currency | Date |
| Buying Type | Ad Conversion Rate Ranking |
| Ad Engagement Rate Ranking | Ad Quality Ranking |
| Attribution Setting | Objective |
Data View Details: Time
| Clicks | Instant Experience View Percentage |
| Instant Experience View Time | Cost per Estimated Ad Recaller |
| Cost per Inline Link Click | Cost per Inline Post Engagement |
| Cost per Unique Click | Cost per Unique Inline link Click |
| CPC | CPM |
| Cost Per 1,000 People Reached | CTR |
| Estimated Ad Recall Rate | Estimated Ad Re-callers |
| Frequency | Impressions |
| Inline Link Click CTR | Inline Link Clicks |
| Inline Post Engagement | Reach |
| Social Spend | Amount Spent |
| Unique Clicks | Unique CTR |
| Unique Inline Link Clicks CTR | Unique Inline link Clicks |
| Unique Link Clicks CTR | Purchase ROAS |
| Website Purchase ROAS | Cost Per Unique Call Confirmation Click |
| Converted Product Quantity | Converted Product Value |
| Full View Impressions | Full View Reach |
| Instant Experience Clicks to Open | Instant Experience Clicks to Start |
| Instant Experience Outbound Clicks | Qualify Answer Rate |
| Total Post Backs | Mobile App Feature Unlocks |
| Mobile App Starts | Mobile App Payment Details |
| Mobile App Adds To Cart | Mobile App Adds to Wishlist |
| Mobile App Registrations | Mobile App Content Views |
| Mobile App Checkouts | Mobile App Achievements |
| Mobile App Purchases | Mobile App Ratings |
| Mobile App Searches | Mobile App Credit Spends |
| Mobile App Tutorial Completions | Other Mobile App Actions |
| App Installs | App Uses |
| Check-ins | Post Comments |
| Credit Spends | Game Plays |
| Landing Page Views | Page Likes |
| Mobile App Installs | Adds Payment Info (Pixel) |
| Adds To Cart (Pixel) | Adds To Wishlist (Pixel) |
| Completed Registration (Pixel) | Custom pixel events defined by the advertiser (Pixel) |
| Leads (Pixel) | Purchases (Pixel) |
| Searches (Pixel) | Views Content (Pixel) |
| On-Facebook Workflow Completions | Blocked Messaging Conversations |
| Messaging Conversations Started | New Messaging Conversations |
| Post Saves | On-Facebook Purchases |
| Page Photo Views | Post Shares |
| Post Reactions | Event Responses |
| 3-Second Video Views | Page Engagement |
| Post Engagement | On-Facebook Leads |
| Leads | App Installs (Omni) |
| Purchases (Omni) | Adds to Cart (Omni) |
| Completed Registration (Omni) | Views Content (Omni) |
| Achievements Unlocked (Omni) | Activate App (Omni) |
| Level Achieved (Omni) | Rate (Omni) |
| Spend Credits (Omni) | Tutorial Completions (Omni) |
| Custom (Omni) | On-Facebook leads from Messenger and Instant Forms |
| Estimated Call Confirmation Clicks | Total Actions for Link Click |
| Total Actions for Search (Omni) | Total Actions for Initiate Checkout (Omni) |
| Checkouts Initiated | Omni Checkouts Initiated |
| Mobile App Feature Unlocks Value | Mobile App Starts Value |
| Mobile App Payment Details Value | Mobile App Adds To Cart Value |
| Mobile App Adds to Wishlist Value | Mobile App Registrations Value |
| Mobile App Content Views Value | Mobile App Checkouts Value |
| Mobile App Achievements Value | Mobile App Purchases Value |
| Mobile App Ratings Value | Mobile App Credit Spends Value |
| Mobile App Tutorial Completions Value | Other Mobile App Actions Value |
| Credit Spends Value | Adds Payment Info (Pixel) Value |
| Adds To Cart (Pixel) Value | Adds To Wishlist (Pixel) Value |
| Completed Registration (Pixel) Value | Custom pixel events defined by the advertiser (Pixel) Value |
| Leads (Pixel) Value | Purchases (Pixel) Value |
| Searches (Pixel) Value | Views Content (Pixel) Value |
| On-Facebook Workflow Completions Value | On-Facebook Purchases Value |
| On-Facebook Leads Value | Leads Value |
| Purchases (Omni) Value | Adds to Cart (Omni) Value |
| Completed Registration (Omni) Value | Views Content (Omni) Value |
| Searches (Omni) Value | Achievements Unlocked (Omni) Value |
| Activate App (Omni) Value | Level Achieved (Omni) Value |
| Rate (Omni) Value | Spend Credits (Omni) Value |
| Tutorial Completions (Omni) Value | Mobile App Searches Value |
| On-Facebook leads from Messenger and Instant Forms Value | Call Confirmation Clicks Value |
| Total Conversion Value for Link Click | Total Action Value for Initiate Checkout (Omni) |
| Checkouts Initiated Value | Omni Checkouts Initiated Value |
| Cost Per Mobile App Feature Unlocks | Cost Per Mobile App Starts |
| Cost Per Mobile App Payment Details | Cost Per Mobile App Adds To Cart |
| Cost Per Mobile App Adds To Wishlist | Cost per Mobile App Registration |
| Cost per Mobile App Content View | Cost per Mobile App Checkout |
| Cost per Mobile App Achievement | Cost per Mobile App Purchase |
| Cost per Mobile App Rating | Cost per Mobile App Search |
| Cost per Mobile App Credit Spend | Cost per Mobile App Tutorial Completion |
| Cost per Other Mobile App Action | Cost per App Install |
| Cost per App Use | Cost per Credit Spend |
| Cost per Game Play | Cost per Landing Page View |
| Cost per Page Like | Cost per Mobile App Install |
| Cost per Add To Cart (Pixel) | Cost per Add To Wishlist (Pixel) |
| Cost per Completed Registration (Pixel) | Cost per Custom pixel event defined by the advertiser (Pixel) |
| Cost per Lead (Pixel) | Cost per Purchase (Pixel) |
| Cost per Search (Pixel) | Cost per View Content (Pixel) |
| Cost per On-Facebook Workflow Completion | Cost per Messaging Conversation Started |
| Cost per New Messaging Conversation | Cost per On-Facebook Purchase |
| Cost per Event Response | Cost per 3-Second Video View |
| Cost per Page Engagement | Cost per Post Engagement |
| Cost per On-Facebook Lead | Cost per App Install (Omni) |
| Cost per Purchase (Omni) | Cost per Add to Cart (Omni) |
| Cost per Completed Registration (Omni) | Cost per View Content (Omni) |
| Cost per Level Achieved (Omni) | Cost per Rate (Omni) |
| Cost per Spend Credit (Omni) | Cost per Tutorial Completion (Omni) |
| Cost per Custom (Omni) | Cost Per On-Facebook leads from Messenger and Instant Forms |
| Cost Per Call Confirmation Click | Cost Per Adds Payment Info Pixel |
| Cost Per Achievements Unlocked Omni | Cost per Activate App (Omni) |
| Cost per Link Click | Cost per Initiate Checkout (Omni) |
| Cost per Search (Omni) | Cost Per Checkout Initiated |
| Cost Per Omni Checkout Initiated | Cost Per Lead |
| Cost per Unique Mobile App Feature Unlocks | Cost per Unique Mobile App Starts |
| Cost per Unique Mobile App Payment Details | Cost per Unique Mobile App Adds To Cart |
| Cost per Unique Mobile App Adds to Wishlist | Cost per Unique Mobile App Registrations |
| Cost per Unique Mobile App Content Views | Cost per Unique Mobile App Checkouts |
| Cost per Unique Mobile App Achievements | Cost per Unique Mobile App Purchases |
| Cost per Unique Mobile App Ratings | Cost per Unique Mobile App Credit Spends |
| Cost per Unique Mobile App Tutorial Completions | Cost per Unique Other Mobile App Actions |
| Cost per Unique Credit Spends | Cost per Unique Landing Page Views |
| Cost per Unique Adds Payment Info (Pixel) | Cost per Unique Adds To Cart (Pixel) |
| Cost per Unique Adds To Wishlist (Pixel) | Cost per Unique Completed Registration (Pixel) |
| Cost per Unique Custom pixel events defined by the advertiser (Pixel) | Cost per Unique Purchases (Pixel) |
| Cost per Unique Searches (Pixel) | Cost per Unique Views Content (Pixel) |
| Cost per Unique On-Facebook Purchases | Cost per Unique Purchases (Omni) |
| Cost per Unique Adds to Cart (Omni) | Cost per Unique Completed Registration (Omni) |
| Cost per Unique Views Content (Omni) | Cost per Unique Searches (Omni) |
| Cost per Unique Achievements Unlocked (Omni) | Cost per Unique Activate App (Omni) |
| Cost per Unique Level Achieved (Omni) | Cost per Unique Rate (Omni) |
| Cost per Unique Spend Credits (Omni) | Cost per Unique Tutorial Completions (Omni) |
| Cost Per Unique Mobile App Searches | Cost Per Call Confirmation Clicks |
| Cost per Unique Link Clicks | Cost per Unique Initiates Checkout (Omni) |
| Cost Per Unique Checkout Initiated | Cost Per Unique Omni Checkout Initiated |
| Unique Mobile App Feature Unlocks | Unique Mobile App Starts |
| Unique Mobile App Payment Details | Unique Mobile App Adds To Cart |
| Unique Mobile App Adds to Wishlist | Unique Mobile App Registrations |
| Unique Mobile App Content Views | Unique Mobile App Checkouts |
| Unique Mobile App Achievements | Unique Mobile App Purchases |
| Unique Mobile App Ratings | Unique Mobile App Credit Spends |
| Unique Mobile App Tutorial Completions | Unique Other Mobile App Actions |
| Unique Credit Spends | Unique Landing Page Views |
| Unique Adds Payment Info (Pixel) | Unique Adds To Cart (Pixel) |
| Unique Adds To Wishlist (Pixel) | Unique Completed Registration (Pixel) |
| Unique Custom pixel events defined by the advertiser (Pixel) | Unique Purchases (Pixel) |
| Unique Searches (Pixel) | Unique Views Content (Pixel) |
| Unique On-Facebook Purchases | Unique 3-Second Video Views |
| Unique Purchases (Omni) | Unique Adds to Cart (Omni) |
| Unique Completed Registration (Omni) | Unique Views Content (Omni) |
| Unique Searches (Omni) | Unique Achievements Unlocked (Omni) |
| Unique Activate App (Omni) | Unique Level Achieved (Omni) |
| Unique Rate (Omni) | Unique Spend Credits (Omni) |
| Unique Tutorial Completions (Omni) | Unique Mobile App Searches |
| Unique Call Confirmation Clicks | Unique Checkout Intiate Pixel |
| Unique Omni Intiated Checkout | Unique Actions for Link Click |
| Unique Actions for Initiate Checkout (Omni) | Cost per Unique Outbound Click |
| Outbound Clicks | Unique Outbound Clicks |
| Cost per Thruplay | Video 30-Second Views |
| Video Avg. Duration Played | Video Views to 100% |
| Video Views to 25% | Video Views to 50% |
| Video Views to 75% | Video Views to 95% |
| Video Starts | ThruPlays |
| Total Applications Submitted Conversion Value | Website Applications Submitted Conversion Value |
| Mobile App Applications Submitted Conversion Value | Offline Applications Submitted Conversion Value |
| On Facebook Applications Submitted Conversion Value | Total Subscriptions Conversion Value |
| Website Subscriptions Conversion Value | Mobile App Subscriptions Conversion Value |
| Offline Subscriptions Conversion Value | Total Location Searches Conversion Value |
| Website Location Searches Conversion Value | Mobile App Location Searches Conversion Value |
| Offline App Location Searches Conversion Value | Total Donations Conversion Value |
| Website Donations Conversion Value | On Facebook Donations Conversion Value |
| Mobile App Donations Conversion Value | Offline Donations Conversion Value |
| Total Appointments Scheduled Conversion Value | Website Appointments Scheduled Conversion Value |
| Mobile App Appointments Scheduled Conversion Value | Offline App Appointments Scheduled Conversion Value |
| Offline Trials Started Conversion Value | Mobile App Trials Started Conversion Value |
| Total Products Customized Conversion Value | Website Products Customized Conversion Value |
| Mobile App Products Customized Conversion Value | Offline Products Customized Conversion Value |
| Total Contacts Conversion Value | Website Contacts Conversion Value |
| Mobile App Contacts Conversion Value | Offline Contacts Conversion Value |
| Start Trial Conversion Value | Mobile App Trial Started Conversion Value |
| Website Trial Started Conversion Value | Call Confirmation Clicks Conversion Value |
| Canceled Subscription Conversion Value | Website Canceled Subscription Conversion Value |
| Mobile App Canceled Subscription Conversion Value | Offline Canceled Subscription Conversion Value |
| Recurring Subscription Payment Conversion Value | Website Recurring Subscription Payment Conversion Value |
| Mobile App Recurring Subscription Payment Conversion Value | Offline Recurring Subscription Payment Conversion Value |
| Applications Submitted Conversions | Website Applications Submitted Conversions |
| Mobile App Applications SubmittedConversions | Offline Applications Submitted Conversions |
| On-Facebook Applications Submitted Conversions | Subscription Conversions |
| Website Subscription Conversions | Mobile App Subscription Conversions |
| Offline Subscription Conversions | Location Search Conversions |
| Website Location Search Conversions | Mobile App Location Search Conversions |
| Offline Location Search Conversions | Donation Conversions |
| Website Donation Conversions | On-Facebook Donation Conversions |
| Mobile App Donation Conversions | Offline Donation Conversions |
| Appointments Scheduled Conversions | Website Appointments Scheduled Conversions |
| Mobile App Appointments Scheduled Conversions | Offline Appointments Scheduled Conversions |
| Products Customized Conversions | Website Products Customized Conversions |
| Mobile App Products Customized Conversions | Offline Products Customized Conversions |
| Contact Conversions | Website Contact Conversions |
| Mobile App Contact Conversions | Offline Contact Conversions |
| In-App Ad Click Conversions | In-App Ad Impression Conversions |
| Trials Started Conversions | Mobile App Trials Started Conversions |
| Website Trials Started Conversions | Offline Trials Started Conversions |
| Spend Credits Omni Conversions | Mobile App Credit Spends Conversions |
| Call Confirmation Click Conversions | Canceled Subscription Conversions |
| Website Canceled Subscription Conversions | Mobile App Canceled Subscription Conversions |
| Offline Canceled Subscription Conversions | Recurring Subscription Payment Conversions |
| Website Recurring Subscription Payment Conversions | Mobile App Recurring Subscription Payment Conversions |
| Offline Recurring Subscription Payment Conversions | Cost Per Trial Started Conversion |
| Cost Per In-App Ad Clicks Conversion | Cost Per In-App Ad Impressions Conversion |
| Cost Per Canceled Subscription Conversion | Cost Per Website Canceled Subscription Conversion |
| Cost Per Mobile App Canceled Subscription Conversion | Cost Per Offline Canceled Subscription Conversion |
| Cost Per Call Confirmation Click Conversion | Cost Per Mobile App Contact Conversion |
| Cost Per Offline Contact Conversion | Cost Per Contact Conversion |
| Cost Per Website Contact Conversion | Cost Per All Offsite Leads + On-Facebook Leads Conversion |
| Cost Per On-Facebook leads from Messenger and Instant Forms Conversion | Cost Per Product Customized Conversion |
| Cost Per Website Product Customized Conversion | Cost Per Mobile App Product Customized Conversion |
| Cost Per Offline Product Customized Conversion | Cost Per Donation Conversion |
| Cost Per Website Donation Conversion | Cost Per On-Facebook Donation Conversion |
| Cost Per Mobile App Donation Conversion | Cost Per Offline Donation Conversion |
| Cost Per Location Find Conversion | Cost Per Website Location Find Conversion |
| Cost Per Mobile App Location Find Conversion | Cost Per Offline Location Find Conversion |
| Cost Per Recurring Subscription Payment Conversion | Cost Per Website Recurring Subscription Payment Conversion |
| Cost Per Mobile App Recurring Subscription Payment Conversion | Cost Per Offline Recurring Subscription Payment Conversion |
| Cost Per Schedule Conversion | Cost Per Website Schedule Conversion |
| Cost Per Mobile App Schedule Conversion | Cost Per Offline Schedule Conversion |
| Cost Per Website Trial Started Conversion | Cost Per Mobile App Trial Started Conversion |
| Cost Per Offline Trial Started Conversion | Cost Per Application Submitted Conversion |
| Cost Per Website Application Submitted Conversion | Cost Per Mobile App Application Submitted Conversion |
| Cost Per Offline Application Submitted Conversion | Cost Per On-Facebook Application Submitted Conversion |
| Cost Per Subscription Conversion | Cost Per Website Subscription Conversion |
| Cost Per Mobile App Subscription Conversion | Cost Per Offline Subscription Conversion |
| Result | Cost Per Result |
| Action Device | Action Reaction |
| Action Type | Action Video Type |
| Action Canvas Component Name | Action Carousel Card ID |
| Action Carousel Card Name | Action Destination |
| Action Target ID | Action Video Sound |
| Age | Gender |
| Country | Region |
| DMA | Publisher Platform |
| Device Platform | Impression Device |
| Product ID | Platform Position |
| Body Asset Text | Body Asset ID |
| Ad Format Asset | Call To Action Asset Name |
| Call To Action Asset ID | Description Asset Text |
| Description Asset ID | Image Asset Name |
| Image Asset ID | Image Asset URL |
| Image Asset Hash | Image Asset Photo |
| Link Asset Website URL | Link URL Asset ID |
| Link Asset Display URL | Title Asset Text |
| Title Asset ID | Video Asset ID |
| Video Asset URL Tag | Video Asset Thumbnail URL |
| Video Asset Thumbnail Hash | Video Asset Caption IDs |
| Video Asset Ad Labels | Frequency Value |
| Place Page ID | Campaign Name |
| Campaign ID | Ad Set Name |
| Ad Set ID | Ad Name |
| Ad ID | Accounts |
| Account ID | Account Currency |
| Date | Buying Type |
| Ad Conversion Rate Ranking | Ad Engagement Rate Ranking |
| Ad Quality Ranking | Attribution Setting |
| Objective |
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