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Home of Engagement Cloud - everything you need to connect, engage, and create customer relationships that last.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Account ID	Account Name
Campaign ID	Campaign ID
Campaign Name	Campaign Sent Date
Clicks	Clicks to Open Rate
Contact Email	Contact ID
Date	Date Clicked
Date First Opened	Date Last Opened
Delivered	Delivered Rate
Estimated Forwards	Estimated Text Forwards
Estimates Forwards	First Opened IP
Forwards	From Address
From Address ID	From Name
Hard Bounce Rate	Hard Bounced
Hard Bounces	IP Address
ISP Complaints	Is Email a Split Test?
Keyword	Link URL
Mail Blocks	Open Rate
Opens	Page Views
Plain Text	Preview
Recipient Click Rate	Recipients Clicked
Replies	Reply Action
Reply Rate	Reply to Address
Sent	Sent Date
Soft Bounce Rate	Soft Bounced
Soft Bounces	Status
Subject	Text Clicks
Text Delivered	Text Forwards
Text Hard Bounces	Text ISP Complaints
Text Mail Blocks	Text Opens
Text Page Views	Text Replies
Text Sent	Text Soft Bounces
Text Unsubscribes	Total Clicks
Total Delivered	Total Estimated Forwards
Total Hard Bounces	Total ISP Complaints
Total Mail Blocks	Total Opens
Total Page Views	Total Replies
Total Sent	Total Soft Bounces
Total Unique Opens	Total Unsubscribes
Unique Open Rate	Unique Opens
Unique Text Opens	Unsubscribe Rate
Unsubscribed	Unsubscribes
User Agent

Data View Details: Campaigns

Account ID	Account Name
Campaign ID	Campaign Name
Subject	From Name
From Address ID	From Address
Preview	Plain Text
Reply Action	Reply to Address
Is Email a Split Test?	Status
Sent Date	Unique Opens
Unique Text Opens	Total Unique Opens
Opens	Text Opens
Total Opens	Clicks
Text Clicks	Total Clicks
Page Views	Text Page Views
Total Page Views	Forwards
Text Forwards	Estimated Forwards
Estimated Text Forwards	Total Estimated Forwards
Replies	Text Replies
Total Replies	Hard Bounces
Text Hard Bounces	Total Hard Bounces
Soft Bounces	Text Soft Bounces
Total Soft Bounces	Unsubscribes
Text Unsubscribes	Total Unsubscribes
ISP Complaints	Text ISP Complaints
Total ISP Complaints	Mail Blocks
Text Mail Blocks	Total Mail Blocks
Sent	Text Sent
Total Sent	Recipients Clicked
Delivered	Text Delivered
Total Delivered	Delivered Rate
Open Rate	Unique Open Rate
Unsubscribe Rate	Reply Rate
Hard Bounce Rate	Soft Bounce Rate
Recipient Click Rate	Clicks to Open Rate
Date

Data View Details: Link Details

Account ID	Account Name
Campaign ID	Campaign Name
Subject	Status
Contact ID	Contact Email
IP Address	Date Clicked
Link URL	User Agent
Keyword	Date

Data View Details: Recipient Activity

Account ID	Account Name
Campaign ID	Campaign Name
Subject	Status
Campaign Sent Date	Contact ID
Date First Opened	Date Last Opened
First Opened IP	Contact Email
Total Opens	Page Views
Total Clicks	Forwards
Estimates Forwards	Total Replies
Unsubscribed	Soft Bounced
Hard Bounced	Date