Display & Video 360

Google Display & Video 360 provides ad management and ad serving solutions to companies that buy, create or sell digital advertising.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Group
  • Ads
  • Campaigns
  • Categories
  • Cities
  • Creatives
  • DMAs
  • Devices
  • Floodlight Activities
  • Geo Breakdown
  • Keywords
  • Line Items
  • Sites
  • Time of Day
  • User Lists

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • Active View % Measurable Impr.
  • Active View % Viewable Impr.
  • Active View Distribution Not Measurable
  • Active View Distribution Not Viewable
  • Active View Distribution Viewable
  • Active View Eligible Impr.
  • Active View Measurable Impr.
  • Active View Not Measureable Impr.
  • Active View Not Viewable Impr.
  • Active View Viewable Impr.
  • Advertiser
  • Advertiser ID
  • Advertiser Status
  • Audio Mutes
  • CPM Fee 1
  • CPM Fee 2
  • CTR
  • Campaign ID
  • Campaign Name
  • Campaigns Count
  • Clicks
  • Client
  • Client Cost
  • Client eCPA
  • Client eCPC
  • Client eCPM
  • Companion Clicks
  • Companion Impressions
  • Complete Views
  • Completion Rate
  • Data Fees
  • Data Fees (Partner)
  • Data Fees (USD)
  • Date
  • First-Quartile Views
  • Formatted Date
  • Fullscreen views
  • Impressions
  • Insertion Order
  • Insertion Order
  • Media Cost (Advertiser)
  • Media Cost (Partner)
  • Media Cost (USD)
  • Media Fee 1
  • Midpoint Views
  • Order ID
  • Pauses
  • Post-Click Conversions
  • Post-Click Revenue
  • Post-View Conversions
  • Post-View Revenue
  • Profit (Advertiser)
  • Profit (Partner)
  • Profit (USD)
  • Revenue
  • Revenue (Partner)
  • Revenue (USD)
  • Revenue eCPA
  • Revenue eCPA (PC)
  • Revenue eCPA (PV)
  • Revenue eCPC
  • Revenue eCPM
  • Skips
  • Status
  • Third-Quartile Views
  • Total Conversions
  • Total Media Cost
  • Total Media Cost (Partner)
  • Total Media Cost (USD)
  • Total Media Cost eCPA
  • Total Media Cost eCPC
  • Total Media Cost eCPM
  • TrueView Conv. Many per View (Deprecated)
  • TrueView Conv. One per View (Deprecated)
  • TrueView Earned Likes
  • TrueView Earned Playlist Additions
  • TrueView Earned Shares
  • TrueView Earned Subscribers
  • TrueView Earned Views
  • TrueView Engagement Rate
  • TrueView Engagements
  • TrueView Views
  • Video Media Cost eCpcv
  • Video Revenue eCpv
  • Video Starts

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