Display & Video 360 IO

Display & Video 360 IO is an extension of the Display & Video 360 IO brand that ties into the TapClicks TapOrders and TapWorkflow allowing extra data views the standard integration does not.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Line Items
  • DMAs
  • Devices
  • Sites
  • User Lists
  • Categories
  • Cities
  • Creatives
  • Keywords
  • Ad Group
  • Ads
  • Geo Breakdown
  • Time of Day
  • Floodlight Activities

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Impressions
  • Clicks
  • Total Conversions
  • Revenue
  • CTR
  • Video Starts
  • First-Quartile Views
  • Midpoint Views
  • Third-Quartile Views
  • Complete Views
  • Completion Rate
  • Skips
  • Total Media Cost
  • Revenue eCPM
  • Revenue eCPC
  • Total Media Cost eCPM
  • Total Media Cost eCPC
  • Revenue eCPA
  • Total Media Cost eCPA
  • Data Fees
  • CPM Fee 1
  • CPM Fee 2
  • Media Fee 1
  • Post-Click Conversions
  • Post-View Conversions
  • Revenue eCPA (PC)
  • Revenue eCPA (PV)
  • Post-View Revenue
  • Post-Click Revenue
  • Audio Mutes
  • Pauses
  • Fullscreen views
  • Video Revenue eCpv
  • Video Media Cost eCpcv
  • Companion Impressions
  • Companion Clicks
  • TrueView Impressions (Deprecated)
  • TrueView Avg. Unique Cookies (Deprecated)
  • TrueView Conv. Many per View (Deprecated)
  • TrueView Conv. One per View (Deprecated)
  • TrueView Earned Likes
  • TrueView Earned Playlist Additions
  • TrueView Earned Shares
  • TrueView Earned Subscribers
  • TrueView Earned Views
  • TrueView Engagements
  • TrueView Engagement Rate
  • TrueView Views
  • TrueView Unique Viewers (Deprecated)
  • Data Fees (USD)
  • Data Fees (Partner)
  • Media Cost (Advertiser)
  • Media Cost (USD)
  • Media Cost (Partner)
  • Profit (Advertiser)
  • Profit (USD)
  • Profit (Partner)
  • Revenue (USD)
  • Revenue (Partner)
  • Total Media Cost (USD)
  • Total Media Cost (Partner)
  • Active View Viewable Impr.
  • Active View Not Viewable Impr.
  • Active View % Viewable Impr.
  • Active View Measurable Impr.
  • Active View Not Measureable Impr.
  • Active View % Measurable Impr.
  • Active View Eligible Impr.
  • Active View Distribution Not Measurable
  • Active View Distribution Not Viewable
  • Active View Distribution Viewable
  • Client Cost
  • Client eCPC
  • Client eCPM
  • Client eCPA
  • Campaigns Count

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