Display & Video 360 IO
Display & Video 360 IO is an extension of the Display & Video 360 IO brand that ties into the TapClicks TapOrders and TapWorkflow allowing extra data views the standard integration does not.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Active View % Measurable Impr. | Active View % Measurable Impr. |
| Active View % Viewable Impr. | Active View % Viewable Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Active View Distribution Viewable |
| Active View Eligible Impr. | Active View Eligible Impr. |
| Active View Measurable Impr. | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View Not Measureable Impr. |
| Active View Not Viewable Impr. | Active View Not Viewable Impr. |
| Active View Viewable Impr. | Active View Viewable Impr. |
| Ad Group | Ad Group ID |
| Ad ID | Advertiser |
| Advertiser Currency | Advertiser ID |
| Advertiser Status | Audio Mutes |
| Audio Mutes | Average Impression Frequency |
| Billable Impressions | CM360 Placement ID |
| CM360 Post-Click Revenue | CM360 Post-View Revenue |
| CPM Fee 1 | CPM Fee 1 |
| CPM Fee 1 | CPM Fee 2 |
| CPM Fee 2 | CPM Fee 2 |
| CTR | CTR |
| Campaign ID | Campaign Name |
| City | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPM |
| Companion Clicks | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions |
| Companion Impressions | Companion Impressions (Audio) |
| Complete Listens (Audio) | Complete Views |
| Complete Views | Completion Rate |
| Completion Rate | Completion Rate (Audio) |
| Country | Creative |
| Creative Height | Creative ID |
| Creative ID | Creative Size |
| Creative Source | Creative Status |
| Creative Type | Creative Width |
| DCM Post-View Revenue | DMA |
| DMA Code | Data Fees |
| Data Fees | Data Fees (Partner) |
| Data Fees (Partner) | Data Fees (USD) |
| Data Fees (USD) | Date |
| Environment ID | Exchange |
| Exchange Code | First-Quartile (Audio) |
| First-Quartile Views | First-Quartile Views |
| Floodlight Activity ID | Fullscreen views |
| Fullscreen views | Impression Reach |
| Impressions | Insertion Order |
| Insertion Order | Insertion Order |
| Insertion Order ID | Insertion Order ID |
| Insertion Order ID | Insertion Order Status |
| Line Item | Line Item |
| Line Item ID | Line Item ID |
| Line Item Type | Media Cost (Advertiser) |
| Media Cost (Partner) | Media Cost (USD) |
| Media Fee 1 | Media Fee 1 |
| Media Fee 1 | Midpoint (Audio) |
| Midpoint Views | Midpoint Views |
| Pauses | Pauses |
| Post-Click Conversions | Post-Click Conversions |
| Post-View Conversions | Post-View Conversions |
| Profit (Advertiser) | Profit (Partner) |
| Profit (USD) | Region |
| Revenue | Revenue (Partner) |
| Revenue (USD) | Revenue eCPA |
| Revenue eCPA | Revenue eCPA (PC) |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Revenue eCPA (PV) | Revenue eCPC |
| Revenue eCPC | Revenue eCPM |
| Revenue eCPM | Skips |
| Skips | Status |
| Targeted Data Providers | Third-Quartile (Audio) |
| Third-Quartile Views | Third-Quartile Views |
| Time of Day | Total Conversions |
| Total Conversions | Total Media Cost |
| Total Media Cost | Total Media Cost (Partner) |
| Total Media Cost (USD) | Total Media Cost eCPA |
| Total Media Cost eCPA | Total Media Cost eCPC |
| Total Media Cost eCPC | Total Media Cost eCPM |
| Total Media Cost eCPM | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagement Rate | TrueView Engagements |
| TrueView View-Through Conversions | TrueView Views |
| User List | User List Cost |
| User List Type | Video Media Cost eCpcv |
| Video Media Cost eCpcv | Video Revenue eCpv |
| Video Starts | Zip Code |
Data View Details: Ad Group
| Campaign Name | Insertion Order |
| Insertion Order ID | Line Item |
| Ad Group ID | Ad Group |
| Impressions | Clicks |
| Revenue | Total Media Cost |
| CTR | Revenue eCPM |
| Revenue eCPC | Total Media Cost eCPM |
| Total Media Cost eCPC | Media Fee 1 |
| First-Quartile Views | Midpoint Views |
| Third-Quartile Views | Complete Views |
| Video Revenue eCpv | Video Media Cost eCpcv |
| TrueView Earned Likes | TrueView Earned Playlist Additions |
| TrueView Earned Shares | TrueView Earned Subscribers |
| TrueView Earned Views | TrueView Engagements |
| TrueView Engagement Rate | TrueView Views |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | First-Quartile (Audio) |
| Midpoint (Audio) | Third-Quartile (Audio) |
| Date |
Data View Details: Ads
| Campaign Name | Insertion Order |
| Insertion Order ID | Line Item |
| Ad Group | Ad ID |
| Ad | Impressions |
| Clicks | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Media Fee 1 | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Video Revenue eCpv |
| Video Media Cost eCpcv | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagements | TrueView Engagement Rate |
| TrueView Views | Date |
Data View Details: Campaigns
| Advertiser ID | Advertiser |
| Advertiser Status | Order ID |
| Insertion Order | Status |
| Campaign ID | Campaign Name |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagements | TrueView Engagement Rate |
| TrueView Views | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Categories
| Campaign Name | Insertion Order |
| Insertion Order ID | Category |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Cities
| Campaign Name | Insertion Order |
| Insertion Order ID | City |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Revenue eCPA (PC) |
| Revenue eCPA (PV) | Post-View Revenue |
| Post-Click Revenue | Video Starts |
| First-Quartile Views | Midpoint Views |
| Third-Quartile Views | Complete Views |
| Completion Rate (Video) | Audio Mutes |
| Pauses | Fullscreen views |
| Skips | Video Revenue eCpv |
| Video Media Cost eCpcv | Companion Impressions |
| Companion Clicks | Companion Clicks (Audio) |
| Companion Impressions (Audio) | Complete Listens (Audio) |
| Completion Rate (Audio) | First-Quartile (Audio) |
| Midpoint (Audio) | Third-Quartile (Audio) |
| Data Fees (USD) | Data Fees (Partner) |
| Media Cost (Advertiser) | Media Cost (USD) |
| Media Cost (Partner) | Profit (Advertiser) |
| Profit (USD) | Profit (Partner) |
| Revenue (USD) | Revenue (Partner) |
| Total Media Cost (USD) | Total Media Cost (Partner) |
| Active View Viewable Impr. | Active View Not Viewable Impr. |
| Active View % Viewable Impr. | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View % Measurable Impr. |
| Active View Eligible Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Client Cost | Client eCPC |
| Client eCPM | Client eCPA |
| Date |
Data View Details: Creatives
| Campaign Name | Advertiser |
| Advertiser Status | Line Item ID |
| Line Item | Insertion Order |
| Insertion Order ID | Insertion Order Status |
| Creative | Creative ID |
| CM360 Placement ID | Creative Status |
| Creative Source | Creative Width |
| Creative Height | Creative Size |
| Creative Type | Advertiser Currency |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: DMAs
| Campaign Name | Insertion Order |
| Insertion Order ID | DMA Code |
| DMA | Impressions |
| Clicks | Total Conversions |
| Revenue | Total Media Cost |
| CTR | Revenue eCPM |
| Revenue eCPC | Total Media Cost eCPM |
| Total Media Cost eCPC | Revenue eCPA |
| Total Media Cost eCPA | Data Fees |
| CPM Fee 1 | CPM Fee 2 |
| Media Fee 1 | Post-Click Conversions |
| Post-View Conversions | Revenue eCPA (PC) |
| Revenue eCPA (PV) | Post-View Revenue |
| Post-Click Revenue | Video Starts |
| First-Quartile Views | Midpoint Views |
| Third-Quartile Views | Complete Views |
| Completion Rate (Video) | Audio Mutes |
| Pauses | Fullscreen views |
| Skips | Video Revenue eCpv |
| Video Media Cost eCpcv | Companion Impressions |
| Companion Clicks | Companion Clicks (Audio) |
| Companion Impressions (Audio) | Complete Listens (Audio) |
| Completion Rate (Audio) | First-Quartile (Audio) |
| Midpoint (Audio) | Third-Quartile (Audio) |
| Data Fees (USD) | Data Fees (Partner) |
| Media Cost (Advertiser) | Media Cost (USD) |
| Media Cost (Partner) | Profit (Advertiser) |
| Profit (USD) | Profit (Partner) |
| Revenue (USD) | Revenue (Partner) |
| Total Media Cost (USD) | Total Media Cost (Partner) |
| Active View Viewable Impr. | Active View Not Viewable Impr. |
| Active View % Viewable Impr. | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View % Measurable Impr. |
| Active View Eligible Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Client Cost | Client eCPC |
| Client eCPM | Client eCPA |
| Date |
Data View Details: Devices
| Campaign Name | Insertion Order |
| Insertion Order ID | Device |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagements | TrueView Engagement Rate |
| TrueView Views | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Environment & Exchanges
| Advertiser | Advertiser Status |
| Insertion Order ID | DCM Placement ID |
| Creative ID | Insertion Order |
| Creative | Exchange Code |
| Exchange | Environment ID |
| Creative Status | Creative Source |
| Creative Width | Creative Height |
| Creative Type | Impressions |
| Clicks | Total Conversions |
| Revenue | CTR |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Skips |
| Total Media Cost | Revenue eCPM |
| Revenue eCPC | Total Media Cost eCPM |
| Total Media Cost eCPC | Revenue eCPA |
| Total Media Cost eCPA | Data Fees |
| CPM Fee 1 | CPM Fee 2 |
| Media Fee 1 | Post-Click Conversions |
| Post-View Conversions | Revenue eCPA (PC) |
| Revenue eCPA (PV) | Video Revenue eCpv |
| Audio Mutes | Pauses |
| Fullscreen Views | Companion Impressions |
| Companion Clicks | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | TrueView Views |
| Active View Viewable Impr. | Active View Not Viewable Impr. |
| Active View % Viewable Impr. | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View % Measurable Impr. |
| Active View Eligible Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Completion Rate (Audio) | Completion Rate (Video) |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | First-Quartile (Audio) |
| Midpoint (Audio) | Third-Quartile (Audio) |
| Client Cost | Client eCPC |
| Client eCPM | Client eCPA |
| Date |
Data View Details: Floodlight Activities
| Advertiser ID | Advertiser |
| Advertiser Status | Campaign ID |
| Campaign Name | Line Item ID |
| Line Item | Insertion Order |
| Insertion Order ID | Insertion Order Status |
| Floodlight Activity | Floodlight Activity ID |
| Creative | Creative ID |
| CM360 Placement ID | Creative Status |
| Creative Source | Creative Width |
| Creative Height | Creative Size |
| Creative Type | Advertiser Currency |
| Total Conversions | Post-Click Conversions |
| Post-View Conversions | CM360 Post-View Revenue |
| CM360 Post-Click Revenue | Impressions |
| Billable Impressions | Clicks |
| Revenue (Adv Currency) | Total Media Cost |
| CTR | Total Media Cost eCPM |
| Total Media Cost eCPC | Active View Viewable Impr. |
| First-Quartile Views | Midpoint Views |
| Third-Quartile Views | Complete Views |
| TrueView Views | Companion Clicks (Audio) |
| Companion Impressions (Audio) | Complete Listens (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Date |
Data View Details: Geo Breakdown
| Campaign Name | Advertiser |
| Insertion Order | Order ID |
| Region | Country |
| City | DMA |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View Not Viewable Impr. | Active View Viewable Impr. |
| DCM Post-View Revenue | Video Media Cost eCpcv |
| Completion Rate | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View Not Viewable Impr. |
| Active View Viewable Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Active View Eligible Impr. | Active View % Measurable Impr. |
| Active View % Viewable Impr. | Clicks |
| Impressions | CTR |
| Post-View Conversions | Post-Click Conversions |
| Total Conversions | Companion Impressions |
| Companion Clicks | CPM Fee 1 |
| CPM Fee 2 | Data Fees |
| Data Fees (Partner) | Data Fees (USD) |
| Media Fee 1 | Media Cost (Advertiser) |
| Media Cost (Partner) | Media Cost (USD) |
| CM360 Post-View Revenue | CM360 Post-Click Revenue |
| Revenue | Revenue (Partner) |
| Revenue (USD) | Revenue eCPA |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Revenue eCPC | Revenue eCPM |
| Completion Rate | Fullscreen views |
| Complete Views | First-Quartile Views |
| Midpoint Views | Audio Mutes |
| Pauses | Video Starts |
| Skips | Third-Quartile Views |
| Video Media Cost eCpcv | Total Media Cost |
| Total Media Cost (USD) | Total Media Cost (Partner) |
| Total Media Cost eCPA | Total Media Cost eCPC |
| Total Media Cost eCPM | Companion Clicks (Audio) |
| Companion Impressions (Audio) | Complete Listens (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Keywords
| Campaign Name | Advertiser |
| Advertiser Status | Insertion Order |
| Insertion Order ID | Insertion Order Status |
| Keyword | Advertiser Currency |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | TrueView Engagements |
| TrueView Views | TrueView View-Through Conversions |
| Data Fees (USD) | Data Fees (Partner) |
| Media Cost (Advertiser) | Media Cost (USD) |
| Media Cost (Partner) | Profit (Advertiser) |
| Profit (USD) | Profit (Partner) |
| Revenue (USD) | Revenue (Partner) |
| Total Media Cost (USD) | Total Media Cost (Partner) |
| Active View Viewable Impr. | Active View Not Viewable Impr. |
| Active View % Viewable Impr. | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View % Measurable Impr. |
| Active View Eligible Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Client Cost | Client eCPC |
| Client eCPM | Client eCPA |
| Date |
Data View Details: Line Items
| Campaign Name | Insertion Order |
| Insertion Order ID | Line Item |
| Line Item ID | Status |
| Line Item Type | Targeted Data Providers |
| Impression Reach | Average Impression Frequency |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagements | TrueView Engagement Rate |
| TrueView Views | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Sites
| Campaign Name | Insertion Order |
| Insertion Order ID | Site |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Time of Day
| Campaign Name | Insertion Order |
| Insertion Order ID | Line Item |
| Line Item ID | Status |
| Time of Day | Targeted Data Providers |
| Impression Reach | Average Impression Frequency |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | TrueView Earned Likes |
| TrueView Earned Playlist Additions | TrueView Earned Shares |
| TrueView Earned Subscribers | TrueView Earned Views |
| TrueView Engagements | TrueView Engagement Rate |
| TrueView Views | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: User Lists
| Campaign Name | Insertion Order |
| Insertion Order ID | User List |
| User List Type | User List Cost |
| Impressions | Clicks |
| Total Conversions | Revenue |
| Total Media Cost | CTR |
| Revenue eCPM | Revenue eCPC |
| Total Media Cost eCPM | Total Media Cost eCPC |
| Revenue eCPA | Total Media Cost eCPA |
| Data Fees | CPM Fee 1 |
| CPM Fee 2 | Media Fee 1 |
| Post-Click Conversions | Post-View Conversions |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Post-View Revenue | Post-Click Revenue |
| Video Starts | First-Quartile Views |
| Midpoint Views | Third-Quartile Views |
| Complete Views | Completion Rate (Video) |
| Audio Mutes | Pauses |
| Fullscreen views | Skips |
| Video Revenue eCpv | Video Media Cost eCpcv |
| Companion Impressions | Companion Clicks |
| Companion Clicks (Audio) | Companion Impressions (Audio) |
| Complete Listens (Audio) | Completion Rate (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Data Fees (USD) |
| Data Fees (Partner) | Media Cost (Advertiser) |
| Media Cost (USD) | Media Cost (Partner) |
| Profit (Advertiser) | Profit (USD) |
| Profit (Partner) | Revenue (USD) |
| Revenue (Partner) | Total Media Cost (USD) |
| Total Media Cost (Partner) | Active View Viewable Impr. |
| Active View Not Viewable Impr. | Active View % Viewable Impr. |
| Active View Measurable Impr. | Active View Not Measureable Impr. |
| Active View % Measurable Impr. | Active View Eligible Impr. |
| Active View Distribution Not Measurable | Active View Distribution Not Viewable |
| Active View Distribution Viewable | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
Data View Details: Zip Code Breakdown
| Advertiser | Advertiser Status |
| Insertion Order | Insertion Order ID |
| Insertion Order Status | Line Item ID |
| Line Item | City |
| Country | Region |
| Zip Code | Active View Measurable Impr. |
| Active View Not Measureable Impr. | Active View Not Viewable Impr. |
| Active View Viewable Impr. | Active View Distribution Not Measurable |
| Active View Distribution Not Viewable | Active View Distribution Viewable |
| Active View Eligible Impr. | Active View % Measurable Impr. |
| Active View % Viewable Impr. | Clicks |
| Impressions | CTR |
| Post-View Conversions | Post-Click Conversions |
| Total Conversions | Companion Impressions |
| Companion Clicks | CPM Fee 1 |
| CPM Fee 2 | Data Fees |
| Data Fees (Partner) | Data Fees (USD) |
| Media Fee 1 | Media Cost (Advertiser) |
| Media Cost (Partner) | Media Cost (USD) |
| CM360 Post-View Revenue | CM360 Post-Click Revenue |
| Revenue | Revenue (Partner) |
| Revenue (USD) | Revenue eCPA |
| Revenue eCPA (PC) | Revenue eCPA (PV) |
| Revenue eCPC | Revenue eCPM |
| Completion Rate | Fullscreen views |
| Complete Views | First-Quartile Views |
| Midpoint Views | Audio Mutes |
| Pauses | Video Starts |
| Skips | Third-Quartile Views |
| Video Media Cost eCpcv | Total Media Cost |
| Total Media Cost (USD) | Total Media Cost (Partner) |
| Total Media Cost eCPA | Total Media Cost eCPC |
| Total Media Cost eCPM | Companion Clicks (Audio) |
| Companion Impressions (Audio) | Complete Listens (Audio) |
| First-Quartile (Audio) | Midpoint (Audio) |
| Third-Quartile (Audio) | Client Cost |
| Client eCPC | Client eCPM |
| Client eCPA | Date |
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