DataDrive
Our goal is to turn high-funnel shoppers into today’s buyers all fueled by real-time data. So, our entire digital product suite uses data-driven audience targeting to help you reach potential customers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser | CPM |
| CPM | Campaign |
| Campaign | Campaign ID |
| Campaign ID | Click-Through Rate |
| Clicks | Completion Rates |
| Cost | Cost |
| Data Source Name | Data Source Name |
| Date | Flight |
| Flight (Dont Use) | Flight ID |
| Flight ID | Flight Type |
| Impressions | Impressions |
| Media Type | Media Type |
| Post Click Conversions | Post View Conversions |
| Start Date | Total Conversions |
| Uniqueness Key |
Data View Details: Campaigns
| Uniqueness Key | 100% Completes |
| 25% Completes | 50% Completes |
| 75% Completes | Advertiser |
| CPM | Campaign |
| Campaign ID | Click-Through Rate |
| Clicks | Completion Rates |
| Cost | Data Source Name |
| End Date | Flight (Dont Use) |
| Impressions | Post Click Conversions |
| Post View Conversions | Start Date |
| Total Conversions | Date |
Data View Details: Creative
| Uniqueness Key | 100% Completes |
| Campaign | Campaign ID |
| Click-Through Rate | Clicks |
| Data Source Name | Flight |
| Flight ID | Impressions |
| Media Type | Unified Media Types |
| Date |
Data View Details: Flight
| Uniqueness Key | 100% Completes |
| 25% Completes | 50% Completes |
| 75% Completes | CPM |
| Campaign | Campaign ID |
| Click-Through Rate | Clicks |
| Completion Rates | Cost |
| Data Source Name | Flight ID |
| Flight Type | Impressions |
| Media Type | Date |
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