Criteo

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. Retailers, Brands, and Publishers collaborate to put data into action at every point of the purchase journey. Its value to our clients lies in measurable performance in the form of sales and profits

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Set Activation Status	Ad Set Delivery Status
Ad Set ID	Ad Set Name
Ad Set Type	Advertiser Cost
Advertiser ID	Advertiser Name
Advertiser Value	All Revenue Client Attribution
All Revenue Post Click 1d	All Revenue Post Click 30d
All Revenue Post Click 30d Post View 24h	All Revenue Post Click 7d
All Revenue Post View 24h	All Sales Client Attribution
All Sales Post Click 1d	All Sales Post Click 30d
All Sales Post Click 30d Post View 24h	All Sales Post Click 7d
All Sales Post View 24h	Audience
Avg. Daily Overall Competition Win	Avg. Daily Reach
Bid Cost Controller	Bid Strategy
Bid Value	Budget Delivery Smoothing
Budget Delivery Week	Budget Renewal
Budget Strategy	Budget Total Amount
CTR	Campaign ID
Campaign Name	Clicks
Client Advertiser Cost	Client eCPC
Client eCPM	Cost Of Advertiser Value
Date	Exposed Users
Impressions	Revenue Client Attribution
Revenue Post Click 1d	Revenue Post Click 30d
Revenue Post Click 30d Post View 24h	Revenue Post Click 7d
Revenue Post View 24h	Sales Client Attribution
Sales Post Click 1d	Sales Post Click 30d
Sales Post Click 30d Post View 24h	Sales Post Click 7d
Sales Post View 24h	eCPC
eCPM

Data View Details: Campaigns

Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Ad Set ID	Ad Set Name
Ad Set Activation Status	Ad Set Delivery Status
Ad Set Type	Bid Value
Bid Strategy	Bid Cost Controller
Budget Strategy	Budget Renewal
Budget Delivery Smoothing	Budget Delivery Week
Budget Total Amount	Clicks
Impressions	Advertiser Cost
Exposed Users	Avg. Daily Overall Competition Win
Audience	Avg. Daily Reach
CTR	eCPC
eCPM	Advertiser Value
Cost Of Advertiser Value	Sales Client Attribution
All Sales Client Attribution	Sales Post Click 30d
All Sales Post Click 30d	Sales Post View 24h
All Sales Post View 24h	Sales Post Click 30d Post View 24h
All Sales Post Click 30d Post View 24h	Sales Post Click 1d
All Sales Post Click 1d	Sales Post Click 7d
All Sales Post Click 7d	Revenue Client Attribution
All Revenue Client Attribution	Revenue Post Click 30d
All Revenue Post Click 30d	Revenue Post View 24h
All Revenue Post View 24h	Revenue Post Click 30d Post View 24h
All Revenue Post Click 30d Post View 24h	Revenue Post Click 1d
All Revenue Post Click 1d	Revenue Post Click 7d
All Revenue Post Click 7d	Client eCPM
Client Advertiser Cost	Client eCPC
Date