Criteio

Criteo

Criteo is a global technology company that enables brands and retailers to connect more shoppers to the things they need and love. Retailers, Brands, and Publishers collaborate to put data into action at every point of the purchase journey. Its value to our clients lies in measurable performance in the form of sales and profits
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Clicks
  • Impressions
  • CTR
  • Conversion Rate
  • Conversion Rate PV
  • Advertiser Cost
  • Same Sales PC
  • Sales PC
  • Non-Duplicated Sales PC
  • Sales PV
  • Non-Duplicated Sales PV
  • Sales PC+PV
  • Sales All PC
  • Revenue Generated PC
  • Revenue Generated PV
  • Revenue Generated PC+PV
  • Non-Duplicated Revenue Generated PC
  • Non-Duplicated Revenue Generated PV
  • Exposed Users
  • Avg. Daily Overall Competition Win
  • Audience
  • Avg. Daily Reach
  • Average Cart
  • eCOS
  • eCOS PV
  • eCOS PC+PV
  • Cost Per Order
  • Cost Per Order PV
  • Cost Per Order PC+PV
  • eCPC
  • eCPM
  • ROAS
  • Advertiser Value
  • Cost Of Advertiser Value
  • Client eCOS
  • Client eCOS PV
  • Client eCOS PC+PV
  • Client Cost Per Order
  • Client Cost Per Order PV
  • Client Cost Per Order PC+PV
  • Client eCPM
  • Client Advertiser Cost
  • Client eCPC
  • Client ROAS
  • Campaigns Count

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