ClipCentric

Rich Media Production. Truly responsive, cross platform WYSIWYG rich media ad production. Video Ad Production. High-production value video ads without the production expense.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Advertiser Name	Alternate Impressions
Avg Layer Impressions	Avg Layer Trigger Count
CTR	Campaign
Clicks	Custom Event Impressions
Custom Event Triggers	Date
Dwell Rate	Dwelled Impressions
Full Impressions	Impressions
Impressions with Layers Triggered	Insertions
Interacted Impressions	Interacted Rate
Labeled Click Impressions	Layer Number Count
Layer Trigger Count	Mobile Impressions
Placement	Publisher Name
Unique Cookies	Video Impressions
Video Pauses	Video Plays
Video Plays 100%	Video Plays 100% Rate
Video Plays 50%	Video Plays 50% Rate
Video Unmutes	Viewable Impression Rate
Viewable Impressions

Data View Details: Campaigns

Publisher Name	Advertiser Name
Campaign	Insertions
Impressions	Clicks
CTR	Unique Cookies
Full Impressions	Alternate Impressions
Viewable Impressions	Viewable Impression Rate
Interacted Impressions	Interacted Rate
Dwelled Impressions	Dwell Rate
Custom Event Impressions	Custom Event Triggers
Impressions with Layers Triggered	Layer Number Count
Layer Trigger Count	Avg Layer Impressions
Avg Layer Trigger Count	Mobile Impressions
Labeled Click Impressions	Video Impressions
Video Plays	Video Pauses
Video Unmutes	Video Plays 50%
Video Plays 100%	Video Plays 50% Rate
Video Plays 100% Rate	Date

Data View Details: Placements

Campaign	Placement
Insertions	Impressions
Clicks	CTR
Unique Cookies	Full Impressions
Alternate Impressions	Viewable Impressions
Viewable Impression Rate	Interacted Impressions
Interacted Rate	Dwelled Impressions
Dwell Rate	Custom Event Impressions
Custom Event Triggers	Impressions with Layers Triggered
Layer Number Count	Layer Trigger Count
Avg Layer Impressions	Avg Layer Trigger Count
Mobile Impressions	Labeled Click Impressions
Video Impressions	Video Plays
Video Pauses	Video Unmutes
Video Plays 50%	Video Plays 100%
Video Plays 50% Rate	Video Plays 100% Rate
Date