Campaign Manager 360
Campaign Manager is a provider of digital marketing technology and services.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible 10 Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: % Visible Seconds |
| Active View: Average Viewable Time (Seconds) | Active View: Eligible Impressions |
| Active View: Impression Distribution (Not Measurable) | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Viewable) | Active View: Impressions Audible And Visible At Completion |
| Active View: Impressions Visible 10 Seconds | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Activity | Activity Group |
| Activity Group ID | Activity ID |
| Ad | Ad Id |
| Ad Status | Ad Type |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | City |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Conversions |
| Cookie Reach: Average Impression Frequency | Cookie Reach: Click Reach |
| Cookie Reach: Impression Reach | Cookie Reach: Incremental Click Reach |
| Cookie Reach: Incremental Impression Reach | Cookie Reach: Incremental Total Reach |
| Cookie Reach: Total Reach | Cost Per Click-Through Conversion |
| Cost Per View-Through Conversion | Cost Structure |
| Cost per Click-Through Conversion | Cost per Video Completion |
| Cost per Video Play | Cost per View-Through Conversion |
| Country | Creative |
| Creative Group 1 | Creative Group 2 |
| Creative Id | Creative Size |
| Creative Type | Custom Floodlight Variable 1 (number) |
| Custom Floodlight Variable 1 (string) | Custom Floodlight Variable 10 (number) |
| Custom Floodlight Variable 10 (string) | Custom Floodlight Variable 2 (number) |
| Custom Floodlight Variable 2 (string) | Custom Floodlight Variable 3 (number) |
| Custom Floodlight Variable 3 (string) | Custom Floodlight Variable 4 (number) |
| Custom Floodlight Variable 4 (string) | Custom Floodlight Variable 5 (number) |
| Custom Floodlight Variable 5 (string) | Custom Floodlight Variable 6 (number) |
| Custom Floodlight Variable 6 (string) | Custom Floodlight Variable 7 (number) |
| Custom Floodlight Variable 7 (string) | Custom Floodlight Variable 8 (number) |
| Custom Floodlight Variable 8 (string) | Custom Floodlight Variable 9 (number) |
| Custom Floodlight Variable 9 (string) | DBM Cost (Account Currency) |
| DBM Cost USD | Date |
| Designated Market Area (DMA) | End Date |
| Impressions | Media Cost |
| Operating System | Package/Roadblock |
| Pixel Size | Placement |
| Placement ID | Placement Id |
| Planned Media Cost | Platform Type |
| RPA | RPC |
| RPM | Rate |
| Revenue | Revenue Per Click-Through Conversion |
| Revenue Per View-Through Conversion | Revenue per Click-Through Conversion |
| Revenue per Video Completion | Revenue per Video Play |
| Revenue per View-Through Conversion | Rich Media: Video Companion Clicks |
| Rich Media: Video Completions | Rich Media: Video First Quartile Completes |
| Rich Media: Video Full Screens | Rich Media: Video Interaction Rate |
| Rich Media: Video Interactions | Rich Media: Video Midpoints |
| Rich Media: Video Mutes | Rich Media: Video Pauses |
| Rich Media: Video Plays | Rich Media: Video Progress Events |
| Rich Media: Video Replays | Rich Media: Video Skips |
| Rich Media: Video Stops | Rich Media: Video Third Quartile Completes |
| Rich Media: Video Unmutes | Rich Media: Video View Rate |
| Rich Media: Video Views | Site |
| Site (DCM) | Site ID |
| Site ID (DCM) | Start Date |
| State | Strategy |
| Total Booked Units | Total Conversions |
| Total Revenue | Version |
| Video Completion Rate | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Activity | Activity Group |
| Activity Group ID | Activity ID |
| Campaign | Campaign ID |
| Click-Through Conversions | Click-Through Revenue |
| Conversions | Date |
| Revenue | View-Through Conversions |
| View-Through Revenue |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible 10 Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Activity | Activity Group |
| Activity Group ID | Activity ID |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click-Through Conversions | Click-Through Revenue |
| Clicks | Cost Per Click-Through Conversion |
| Cost Per View-Through Conversion | DBM Cost (Account Currency) |
| DBM Cost USD | Date |
| Impressions | Media Cost |
| Placement | Placement ID |
| RPA | RPC |
| RPM | Revenue |
| Revenue Per Click-Through Conversion | Revenue Per View-Through Conversion |
| Site | Site ID |
| Total Conversions | View-Through Conversions |
| View-Through Revenue |
| Ad | Ad Status |
| Ad Type | CTR |
| Campaign | Campaign ID |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Conversions |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | Impressions |
| Media Cost | RPC |
| RPM | Revenue |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| View-Through Conversions | View-Through Revenue |
| View-through conversions per thousand impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click-Through Conversions | Click-Through Revenue |
| Click-through conversions per click | Clicks |
| Conversions | Cookie Reach: Average Impression Frequency |
| Cookie Reach: Click Reach | Cookie Reach: Impression Reach |
| Cookie Reach: Incremental Click Reach | Cookie Reach: Incremental Impression Reach |
| Cookie Reach: Incremental Total Reach | Cookie Reach: Total Reach |
| Cost per Click-Through Conversion | Cost per Video Completion |
| Cost per Video Play | Cost per View-Through Conversion |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | End Date |
| Impressions | Media Cost |
| Planned Media Cost | RPA |
| RPC | RPM |
| Revenue | Revenue per Click-Through Conversion |
| Revenue per Video Completion | Revenue per Video Play |
| Revenue per View-Through Conversion | Rich Media: Video Companion Clicks |
| Rich Media: Video Completions | Rich Media: Video First Quartile Completes |
| Rich Media: Video Full Screens | Rich Media: Video Interaction Rate |
| Rich Media: Video Interactions | Rich Media: Video Midpoints |
| Rich Media: Video Mutes | Rich Media: Video Pauses |
| Rich Media: Video Plays | Rich Media: Video Progress Events |
| Rich Media: Video Replays | Rich Media: Video Skips |
| Rich Media: Video Stops | Rich Media: Video Third Quartile Completes |
| Rich Media: Video Unmutes | Rich Media: Video View Rate |
| Rich Media: Video Views | Start Date |
| Video Completion Rate | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible 10 Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Ad | Ad Id |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Clicks |
| Cost per Click-Through Conversion | Cost per View-Through Conversion |
| Creative | Creative Id |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | Impressions |
| Media Cost | Placement |
| Placement Id | RPA |
| RPC | RPM |
| Revenue per Click-Through Conversion | Revenue per View-Through Conversion |
| Total Conversions | Total Revenue |
| View-Through Conversions | View-Through Revenue |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Cost per Click-Through Conversion |
| Cost per View-Through Conversion | Creative Group 1 |
| Creative Group 2 | DBM Cost (Account Currency) |
| DBM Cost USD | Date |
| End Date | Impressions |
| Media Cost | Placement |
| Placement ID | RPA |
| RPC | RPM |
| Revenue | Revenue per Click-Through Conversion |
| Revenue per View-Through Conversion | Site (DCM) |
| Site ID (DCM) | Start Date |
| Total Conversions | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Ad | CTR |
| Campaign | Campaign ID |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Conversions |
| Creative | Creative Size |
| Creative Type | DBM Cost (Account Currency) |
| DBM Cost USD | Date |
| Impressions | Media Cost |
| RPC | RPM |
| Revenue | Rich Media: Video Companion Clicks |
| Rich Media: Video Completions | Rich Media: Video First Quartile Completes |
| Rich Media: Video Full Screens | Rich Media: Video Interaction Rate |
| Rich Media: Video Interactions | Rich Media: Video Midpoints |
| Rich Media: Video Mutes | Rich Media: Video Pauses |
| Rich Media: Video Plays | Rich Media: Video Progress Events |
| Rich Media: Video Replays | Rich Media: Video Skips |
| Rich Media: Video Stops | Rich Media: Video Third Quartile Completes |
| Rich Media: Video Unmutes | Rich Media: Video View Rate |
| Rich Media: Video Views | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Activity | Activity ID |
| CTR | Campaign |
| Campaign ID | City |
| Click-Through Conversions | Click-Through Revenue |
| Click-through conversions per click | Clicks |
| Country | Date |
| Designated Market Area (DMA) | Impressions |
| Media Cost | RPC |
| RPM | Revenue |
| State | Total Conversions |
| View-Through Conversions | View-Through Revenue |
| View-through conversions per thousand impressions |
| Activity | Activity ID |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Conversions | Custom Floodlight Variable 1 (number) |
| Custom Floodlight Variable 1 (string) | Custom Floodlight Variable 10 (number) |
| Custom Floodlight Variable 10 (string) | Custom Floodlight Variable 2 (number) |
| Custom Floodlight Variable 2 (string) | Custom Floodlight Variable 3 (number) |
| Custom Floodlight Variable 3 (string) | Custom Floodlight Variable 4 (number) |
| Custom Floodlight Variable 4 (string) | Custom Floodlight Variable 5 (number) |
| Custom Floodlight Variable 5 (string) | Custom Floodlight Variable 6 (number) |
| Custom Floodlight Variable 6 (string) | Custom Floodlight Variable 7 (number) |
| Custom Floodlight Variable 7 (string) | Custom Floodlight Variable 8 (number) |
| Custom Floodlight Variable 8 (string) | Custom Floodlight Variable 9 (number) |
| Custom Floodlight Variable 9 (string) | Date |
| Placement | Placement ID |
| Revenue | Revenue Per Click-Through Conversion |
| Revenue Per View-Through Conversion | Site |
| Site ID | View-Through Conversions |
| View-Through Revenue |
| CTR | Campaign ID |
| Campaign Name | City |
| Click-Through Conversions | Click-Through Revenue |
| Click-through conversions per click | Clicks |
| Conversions | Country |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | Impressions |
| Media Cost | RPC |
| RPM | Revenue |
| State | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Click-Through Conversions | Click-Through Revenue |
| Click-through conversions per click | Clicks |
| Conversions | Cost Structure |
| Cost per Click-Through Conversion | Cost per Video Completion |
| Cost per Video Play | Cost per View-Through Conversion |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | End Date |
| Impressions | Media Cost |
| Pixel Size | Placement |
| Planned Media Cost | RPA |
| RPC | RPM |
| Rate | Revenue |
| Revenue per Click-Through Conversion | Revenue per Video Completion |
| Revenue per Video Play | Revenue per View-Through Conversion |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Site | Start Date |
| Strategy | Total Booked Units |
| Video Completion Rate | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Active View: Eligible Impressions | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | Active View: Viewable Impressions |
| Activity | Ad |
| Campaign | Campaign ID |
| Click-Through Conversions | Click-Through Revenue |
| Clicks | Creative |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | Impressions |
| Media Cost | Package/Roadblock |
| Placement | Site |
| Total Conversions | Total Revenue |
| View-Through Conversions | View-Through Revenue |
| CTR | Campaign ID |
| Campaign Name | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Conversions |
| Date | Impressions |
| Media Cost | Operating System |
| Platform Type | RPC |
| RPM | Revenue |
| Version | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Click-Through Conversions | Click-Through Revenue |
| Click-through conversions per click | Clicks |
| Conversions | Cost per Click-Through Conversion |
| Cost per Video Completion | Cost per Video Play |
| Cost per View-Through Conversion | DBM Cost (Account Currency) |
| DBM Cost USD | Date |
| Impressions | Media Cost |
| Planned Media Cost | RPA |
| RPC | RPM |
| Revenue | Revenue per Click-Through Conversion |
| Revenue per Video Completion | Revenue per Video Play |
| Revenue per View-Through Conversion | Rich Media: Video Companion Clicks |
| Rich Media: Video Completions | Rich Media: Video First Quartile Completes |
| Rich Media: Video Full Screens | Rich Media: Video Interaction Rate |
| Rich Media: Video Interactions | Rich Media: Video Midpoints |
| Rich Media: Video Mutes | Rich Media: Video Pauses |
| Rich Media: Video Plays | Rich Media: Video Progress Events |
| Rich Media: Video Replays | Rich Media: Video Skips |
| Rich Media: Video Stops | Rich Media: Video Third Quartile Completes |
| Rich Media: Video Unmutes | Rich Media: Video View Rate |
| Rich Media: Video Views | Site |
| Video Completion Rate | View-Through Conversions |
| View-Through Revenue | View-through conversions per thousand impressions |
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