GoogleCampaignManager

Campaign Manager 360

Campaign Manager is a provider of digital marketing technology and services.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Visible Seconds Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impression Distribution (Viewable) Active View: Impressions Audible And Visible At Completion
Active View: Impressions Visible Seconds Active View: Measurable Impressions
Active View: Not Measurable Impressions Active View: Not Viewable Impressions
Active View: Viewable Impressions Activity
Activity Group Activity Group
Activity Group ID Activity ID
Ad Ad Id
Ad Status Ad Type
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
CPA CPC
CPM CTR
CTR Campaign
Campaign ID Campaign ID
Campaign ID City
Click Rate Click-Through Conversions
Click-Through Revenue Click-through conversions per click
Clicks Conversions
Cookie Reach: Average Impression Frequency Cookie Reach: Click Reach
Cookie Reach: Impression Reach Cookie Reach: Incremental Click Reach
Cookie Reach: Incremental Impression Reach Cookie Reach: Incremental Total Reach
Cookie Reach: Total Reach Cost Per Click-Through Conversion
Cost Per View-Through Conversion Cost Structure
Cost per Click-Through Conversion Cost per Video Completion
Cost per Video Play Cost per View-Through Conversion
Country Creative
Creative Group 1 Creative Group 2
Creative Id Creative Size
Creative Type Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Conversions Cross Device: Click-through Revenue
Cross Device: Total Conversions Cross Device: Total Conversions Quantity
Cross Device: Total Conversions Revenue Cross Device: View-through Conversions
Cross Device: View-through Conversions Quantity Cross Device: View-through Revenue
DBM Cost (Account Currency) DBM Cost USD
Date End Date
End Date Impressions
Media Cost Operating System
Package/Roadblock Pixel Size
Placement Placement ID
Placement Id Planned Media Cost
Platform Type RPA
RPC RPC
RPM RPM
Rate Revenue
Revenue Per Click-Through Conversion Revenue Per View-Through Conversion
Revenue per Click-Through Conversion Revenue per Video Completion
Revenue per Video Play Revenue per View-Through Conversion
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Site Site
Site ID (DCM) Start Date
Start Date State
Strategy Total Booked Units
Version Video Completion Rate
View-Through Conversions View-Through Revenue
View-through conversions per thousand impressions
Campaign Campaign ID
Activity ID Activity
Activity Group ID Activity Group
Conversions Click-Through Conversions
View-Through Conversions Revenue
Click-Through Revenue View-Through Revenue
Date
Campaign Campaign ID
Placement Placement ID
CTR Active View: Eligible Impressions
Clicks Impressions
Total Conversions Active View: % Audible And Visible At Completion
Active View: % Audible And Visible At First Quartile Active View: % Audible And Visible At Midpoint
Active View: % Audible And Visible At Start Active View: % Audible And Visible At Third Quartile
Active View: % Measurable Impressions Active View: % Viewable Impressions
Active View: % Visible 10 Seconds Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: Average Viewable Time (Seconds) Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: Viewable Impressions
Activity Activity ID
Activity Group Activity Group ID
CPA CPC
CPM Click-Through Conversions
Click-Through Revenue Cost Per Click-Through Conversion
Cost Per View-Through Conversion DBM Cost (Account Currency)
DBM Cost USD Media Cost
RPA RPC
RPM Revenue
Revenue Per Click-Through Conversion Revenue Per View-Through Conversion
Site Site ID
View-Through Conversions View-Through Revenue
Date
Campaign Campaign ID
Start Date End Date
Booked Activities Booked Clicks
Booked Impressions Booked Viewable Impressions
Planned Media Cost Impressions
Clicks CTR
RPM RPC
Conversions Click-Through Conversions
View-Through Conversions Revenue
Click-Through Revenue View-Through Revenue
Media Cost DBM Cost (Account Currency)
DBM Cost USD Click-through conversions per click
View-through conversions per thousand impressions Cookie Reach: Impression Reach
Cookie Reach: Total Reach Cookie Reach: Click Reach
Cookie Reach: Incremental Click Reach Cookie Reach: Incremental Impression Reach
Cookie Reach: Incremental Total Reach Cookie Reach: Average Impression Frequency
CPC CPM
CPA RPA
Cost per View-Through Conversion Cost per Click-Through Conversion
Revenue per View-Through Conversion Revenue per Click-Through Conversion
Active View: Average Viewable Time (Seconds) Active View: Eligible Impressions
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable) Active View: Impressions Audible And Visible At Completion
Active View: Impressions Visible Seconds Active View: Measurable Impressions
Active View: Not Measurable Impressions Active View: Not Viewable Impressions
Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Visible Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: Viewable Impressions
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Video Completion Rate Cost per Video Completion
Cost per Video Play Revenue per Video Completion
Revenue per Video Play Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Revenue Cross Device: Click-through Conversions
Cross Device: Total Conversions Quantity Cross Device: Total Conversions Revenue
Cross Device: Total Conversions Cross Device: View-through Conversions Quantity
Cross Device: View-through Revenue Cross Device: View-through Conversions
Date
Campaign Campaign ID
Placement Id Placement
Ad Id Ad
Creative Id Creative
Impressions Clicks
Click Rate Active View: Eligible Impressions
Total Conversions CTR
RPM RPC
Click-Through Conversions View-Through Conversions
Total Revenue Click-Through Revenue
View-Through Revenue Media Cost
DBM Cost (Account Currency) DBM Cost USD
CPC CPM
CPA RPA
Cost per View-Through Conversion Cost per Click-Through Conversion
Revenue per View-Through Conversion Revenue per Click-Through Conversion
Active View: Average Viewable Time (Seconds) Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: % Audible And Visible At Completion
Active View: % Audible And Visible At First Quartile Active View: % Audible And Visible At Midpoint
Active View: % Audible And Visible At Start Active View: % Audible And Visible At Third Quartile
Active View: % Visible 10 Seconds Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Measurable Impressions Active View: % Viewable Impressions
Active View: Viewable Impressions Date
Campaign Campaign ID
Start Date End Date
Site ID (DCM) Site (DCM)
Placement ID Placement
Creative Group 1 Creative Group 2
Impressions Clicks
Click Rate Total Conversions
Click-Through Conversions View-Through Conversions
Revenue Click-Through Revenue
View-Through Revenue Media Cost
DBM Cost (Account Currency) DBM Cost USD
Click-through conversions per click View-through conversions per thousand impressions
CTR RPM
RPC CPC
CPM CPA
RPA Cost per View-Through Conversion
Cost per Click-Through Conversion Revenue per View-Through Conversion
Revenue per Click-Through Conversion Active View: Average Viewable Time (Seconds)
Active View: Eligible Impressions Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Viewable)
Active View: Impressions Audible And Visible At Completion Active View: Impressions Visible Seconds
Active View: Measurable Impressions Active View: Not Measurable Impressions
Active View: Not Viewable Impressions Active View: % Audible And Visible At Completion
Active View: % Audible And Visible At First Quartile Active View: % Audible And Visible At Midpoint
Active View: % Audible And Visible At Start Active View: % Audible And Visible At Third Quartile
Active View: % Visible Seconds Active View: % Visible At Completion
Active View: % Visible At First Quartile Active View: % Visible At Midpoint
Active View: % Visible At Start Active View: % Visible At Third Quartile
Active View: % Measurable Impressions Active View: % Viewable Impressions
Active View: Viewable Impressions Date
Campaign Campaign ID
Ad Creative
Creative Type Creative Size
Impressions Clicks
CTR RPM
RPC Conversions
Click-Through Conversions View-Through Conversions
Revenue Click-Through Revenue
View-Through Revenue Media Cost
DBM Cost (Account Currency) DBM Cost USD
Click-through conversions per click View-through conversions per thousand impressions
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Click Rate Date
Campaign Name Campaign ID
Country State
City Impressions
Clicks CTR
RPM RPC
Conversions Click-Through Conversions
View-Through Conversions Revenue
Click-Through Revenue View-Through Revenue
Media Cost DBM Cost (Account Currency)
DBM Cost USD Click-through conversions per click
View-through conversions per thousand impressions Date
Campaign Name Campaign ID
Site Placement
Start Date End Date
Rate Cost Structure
Strategy Total Booked Units
Pixel Size Booked Activities
Booked Clicks Booked Impressions
Booked Viewable Impressions Planned Media Cost
Impressions Clicks
CTR RPM
RPC Conversions
Click-Through Conversions View-Through Conversions
Revenue Click-Through Revenue
View-Through Revenue Media Cost
DBM Cost (Account Currency) DBM Cost USD
Click-through conversions per click View-through conversions per thousand impressions
CPC CPM
CPA RPA
Cost per View-Through Conversion Cost per Click-Through Conversion
Revenue per View-Through Conversion Revenue per Click-Through Conversion
Active View: Average Viewable Time (Seconds) Active View: Eligible Impressions
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable) Active View: Impressions Audible And Visible At Completion
Active View: Impressions Visible Seconds Active View: Measurable Impressions
Active View: Not Measurable Impressions Active View: Not Viewable Impressions
Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Visible Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: Viewable Impressions
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Video Completion Rate Cost per Video Completion
Cost per Video Play Revenue per Video Completion
Revenue per Video Play Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Revenue Cross Device: Click-through Conversions
Cross Device: Total Conversions Quantity Cross Device: Total Conversions Revenue
Cross Device: Total Conversions Cross Device: View-through Conversions Quantity
Cross Device: View-through Revenue Cross Device: View-through Conversions
Date
Campaign Campaign ID
Site Package/Roadblock
Placement Ad
Creative Activity
Impressions Clicks
Total Conversions Click-Through Conversions
View-Through Conversions Total Revenue
Click-Through Revenue View-Through Revenue
Media Cost DBM Cost (Account Currency)
DBM Cost USD Active View: Eligible Impressions
Active View: Measurable Impressions Active View: Viewable Impressions
Active View: Impressions Visible 10 Seconds Date
Campaign Name Campaign ID
Platform Type Operating System
Version Impressions
Clicks CTR
RPM RPC
Conversions Click-Through Conversions
View-Through Conversions Revenue
Click-Through Revenue View-Through Revenue
Media Cost Click-through conversions per click
View-through conversions per thousand impressions Date
Campaign Campaign ID
Site Booked Activities
Booked Clicks Booked Impressions
Booked Viewable Impressions Planned Media Cost
Impressions Clicks
CTR RPM
RPC Conversions
Click-Through Conversions View-Through Conversions
Revenue Click-Through Revenue
View-Through Revenue Media Cost
DBM Cost (Account Currency) DBM Cost USD
Click-through conversions per click View-through conversions per thousand impressions
CPC CPM
CPA RPA
Cost per View-Through Conversion Cost per Click-Through Conversion
Revenue per View-Through Conversion Revenue per Click-Through Conversion
Active View: Average Viewable Time (Seconds) Active View: Eligible Impressions
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable) Active View: Impressions Audible And Visible At Completion
Active View: Impressions Visible Seconds Active View: Measurable Impressions
Active View: Not Measurable Impressions Active View: Not Viewable Impressions
Active View: % Audible And Visible At Completion Active View: % Audible And Visible At First Quartile
Active View: % Audible And Visible At Midpoint Active View: % Audible And Visible At Start
Active View: % Audible And Visible At Third Quartile Active View: % Visible Seconds
Active View: % Visible At Completion Active View: % Visible At First Quartile
Active View: % Visible At Midpoint Active View: % Visible At Start
Active View: % Visible At Third Quartile Active View: % Measurable Impressions
Active View: % Viewable Impressions Active View: Viewable Impressions
Rich Media: Video Companion Clicks Rich Media: Video Completions
Rich Media: Video First Quartile Completes Rich Media: Video Full Screens
Rich Media: Video Interaction Rate Rich Media: Video Interactions
Rich Media: Video Midpoints Rich Media: Video Mutes
Rich Media: Video Pauses Rich Media: Video Plays
Rich Media: Video Progress Events Rich Media: Video Replays
Rich Media: Video Skips Rich Media: Video Stops
Rich Media: Video Third Quartile Completes Rich Media: Video Unmutes
Rich Media: Video View Rate Rich Media: Video Views
Video Completion Rate Cost per Video Completion
Cost per Video Play Revenue per Video Completion
Revenue per Video Play Cross Device: Click-through Conversion Quantity
Cross Device: Click-through Revenue Cross Device: Click-through Conversions
Cross Device: Total Conversions Quantity Cross Device: Total Conversions Revenue
Cross Device: Total Conversions Cross Device: View-through Conversions Quantity
Cross Device: View-through Revenue Cross Device: View-through Conversions
Date

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