Campaign Manager 360
Campaign Manager is a provider of digital marketing technology and services.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Measurable) | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impression Distribution (Viewable) | Active View: Impressions Audible And Visible At Completion |
| Active View: Impressions Visible Seconds | Active View: Measurable Impressions |
| Active View: Not Measurable Impressions | Active View: Not Viewable Impressions |
| Active View: Viewable Impressions | Activity |
| Activity Group | Activity Group |
| Activity Group ID | Activity ID |
| Ad | Ad Id |
| Ad Status | Ad Type |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| CPA | CPC |
| CPM | CTR |
| CTR | Campaign |
| Campaign ID | Campaign ID |
| Campaign ID | City |
| Click Rate | Click-Through Conversions |
| Click-Through Revenue | Click-through conversions per click |
| Clicks | Conversions |
| Cookie Reach: Average Impression Frequency | Cookie Reach: Click Reach |
| Cookie Reach: Impression Reach | Cookie Reach: Incremental Click Reach |
| Cookie Reach: Incremental Impression Reach | Cookie Reach: Incremental Total Reach |
| Cookie Reach: Total Reach | Cost Per Click-Through Conversion |
| Cost Per View-Through Conversion | Cost Structure |
| Cost per Click-Through Conversion | Cost per Video Completion |
| Cost per Video Play | Cost per View-Through Conversion |
| Country | Creative |
| Creative Group 1 | Creative Group 2 |
| Creative Id | Creative Size |
| Creative Type | Cross Device: Click-through Conversion Quantity |
| Cross Device: Click-through Conversions | Cross Device: Click-through Revenue |
| Cross Device: Total Conversions | Cross Device: Total Conversions Quantity |
| Cross Device: Total Conversions Revenue | Cross Device: View-through Conversions |
| Cross Device: View-through Conversions Quantity | Cross Device: View-through Revenue |
| DBM Cost (Account Currency) | DBM Cost USD |
| Date | End Date |
| End Date | Impressions |
| Media Cost | Operating System |
| Package/Roadblock | Pixel Size |
| Placement | Placement ID |
| Placement Id | Planned Media Cost |
| Platform Type | RPA |
| RPC | RPC |
| RPM | RPM |
| Rate | Revenue |
| Revenue Per Click-Through Conversion | Revenue Per View-Through Conversion |
| Revenue per Click-Through Conversion | Revenue per Video Completion |
| Revenue per Video Play | Revenue per View-Through Conversion |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Site | Site |
| Site ID (DCM) | Start Date |
| Start Date | State |
| Strategy | Total Booked Units |
| Version | Video Completion Rate |
| View-Through Conversions | View-Through Revenue |
| View-through conversions per thousand impressions |
Data View Details: Activities
| Campaign | Campaign ID |
| Activity ID | Activity |
| Activity Group ID | Activity Group |
| Conversions | Click-Through Conversions |
| View-Through Conversions | Revenue |
| Click-Through Revenue | View-Through Revenue |
| Date |
Data View Details: Activity, Site, Placement
| Campaign | Campaign ID |
| Placement | Placement ID |
| CTR | Active View: Eligible Impressions |
| Clicks | Impressions |
| Total Conversions | Active View: % Audible And Visible At Completion |
| Active View: % Audible And Visible At First Quartile | Active View: % Audible And Visible At Midpoint |
| Active View: % Audible And Visible At Start | Active View: % Audible And Visible At Third Quartile |
| Active View: % Measurable Impressions | Active View: % Viewable Impressions |
| Active View: % Visible 10 Seconds | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: Average Viewable Time (Seconds) | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: Viewable Impressions |
| Activity | Activity ID |
| Activity Group | Activity Group ID |
| CPA | CPC |
| CPM | Click-Through Conversions |
| Click-Through Revenue | Cost Per Click-Through Conversion |
| Cost Per View-Through Conversion | DBM Cost (Account Currency) |
| DBM Cost USD | Media Cost |
| RPA | RPC |
| RPM | Revenue |
| Revenue Per Click-Through Conversion | Revenue Per View-Through Conversion |
| Site | Site ID |
| View-Through Conversions | View-Through Revenue |
| Date |
Data View Details: Ads
| Campaign | Campaign ID |
| Ad | Ad Type |
| Ad Status | Impressions |
| Clicks | CTR |
| RPM | RPC |
| Conversions | Click-Through Conversions |
| View-Through Conversions | Revenue |
| Click-Through Revenue | View-Through Revenue |
| Media Cost | DBM Cost (Account Currency) |
| DBM Cost USD | Click-through conversions per click |
| View-through conversions per thousand impressions | Rich Media: Video Companion Clicks |
| Rich Media: Video Completions | Rich Media: Video First Quartile Completes |
| Rich Media: Video Full Screens | Rich Media: Video Interaction Rate |
| Rich Media: Video Interactions | Rich Media: Video Midpoints |
| Rich Media: Video Mutes | Rich Media: Video Pauses |
| Rich Media: Video Plays | Rich Media: Video Progress Events |
| Rich Media: Video Replays | Rich Media: Video Skips |
| Rich Media: Video Stops | Rich Media: Video Third Quartile Completes |
| Rich Media: Video Unmutes | Rich Media: Video View Rate |
| Rich Media: Video Views | Click Rate |
| Date |
Data View Details: Campaigns
| Campaign | Campaign ID |
| Start Date | End Date |
| Booked Activities | Booked Clicks |
| Booked Impressions | Booked Viewable Impressions |
| Planned Media Cost | Impressions |
| Clicks | CTR |
| RPM | RPC |
| Conversions | Click-Through Conversions |
| View-Through Conversions | Revenue |
| Click-Through Revenue | View-Through Revenue |
| Media Cost | DBM Cost (Account Currency) |
| DBM Cost USD | Click-through conversions per click |
| View-through conversions per thousand impressions | Cookie Reach: Impression Reach |
| Cookie Reach: Total Reach | Cookie Reach: Click Reach |
| Cookie Reach: Incremental Click Reach | Cookie Reach: Incremental Impression Reach |
| Cookie Reach: Incremental Total Reach | Cookie Reach: Average Impression Frequency |
| CPC | CPM |
| CPA | RPA |
| Cost per View-Through Conversion | Cost per Click-Through Conversion |
| Revenue per View-Through Conversion | Revenue per Click-Through Conversion |
| Active View: Average Viewable Time (Seconds) | Active View: Eligible Impressions |
| Active View: Impression Distribution (Not Measurable) | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Viewable) | Active View: Impressions Audible And Visible At Completion |
| Active View: Impressions Visible Seconds | Active View: Measurable Impressions |
| Active View: Not Measurable Impressions | Active View: Not Viewable Impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Visible Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: Viewable Impressions |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Video Completion Rate | Cost per Video Completion |
| Cost per Video Play | Revenue per Video Completion |
| Revenue per Video Play | Cross Device: Click-through Conversion Quantity |
| Cross Device: Click-through Revenue | Cross Device: Click-through Conversions |
| Cross Device: Total Conversions Quantity | Cross Device: Total Conversions Revenue |
| Cross Device: Total Conversions | Cross Device: View-through Conversions Quantity |
| Cross Device: View-through Revenue | Cross Device: View-through Conversions |
| Date |
Data View Details: Campaigns, Placements, Ads & Creatives
| Campaign | Campaign ID |
| Placement Id | Placement |
| Ad Id | Ad |
| Creative Id | Creative |
| Impressions | Clicks |
| Click Rate | Active View: Eligible Impressions |
| Total Conversions | CTR |
| RPM | RPC |
| Click-Through Conversions | View-Through Conversions |
| Total Revenue | Click-Through Revenue |
| View-Through Revenue | Media Cost |
| DBM Cost (Account Currency) | DBM Cost USD |
| CPC | CPM |
| CPA | RPA |
| Cost per View-Through Conversion | Cost per Click-Through Conversion |
| Revenue per View-Through Conversion | Revenue per Click-Through Conversion |
| Active View: Average Viewable Time (Seconds) | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible 10 Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: % Audible And Visible At Completion |
| Active View: % Audible And Visible At First Quartile | Active View: % Audible And Visible At Midpoint |
| Active View: % Audible And Visible At Start | Active View: % Audible And Visible At Third Quartile |
| Active View: % Visible 10 Seconds | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Measurable Impressions | Active View: % Viewable Impressions |
| Active View: Viewable Impressions | Date |
Data View Details: Creative Groups View
| Campaign | Campaign ID |
| Start Date | End Date |
| Site ID (DCM) | Site (DCM) |
| Placement ID | Placement |
| Creative Group 1 | Creative Group 2 |
| Impressions | Clicks |
| Click Rate | Total Conversions |
| Click-Through Conversions | View-Through Conversions |
| Revenue | Click-Through Revenue |
| View-Through Revenue | Media Cost |
| DBM Cost (Account Currency) | DBM Cost USD |
| Click-through conversions per click | View-through conversions per thousand impressions |
| CTR | RPM |
| RPC | CPC |
| CPM | CPA |
| RPA | Cost per View-Through Conversion |
| Cost per Click-Through Conversion | Revenue per View-Through Conversion |
| Revenue per Click-Through Conversion | Active View: Average Viewable Time (Seconds) |
| Active View: Eligible Impressions | Active View: Impression Distribution (Not Measurable) |
| Active View: Impression Distribution (Not Viewable) | Active View: Impression Distribution (Viewable) |
| Active View: Impressions Audible And Visible At Completion | Active View: Impressions Visible Seconds |
| Active View: Measurable Impressions | Active View: Not Measurable Impressions |
| Active View: Not Viewable Impressions | Active View: % Audible And Visible At Completion |
| Active View: % Audible And Visible At First Quartile | Active View: % Audible And Visible At Midpoint |
| Active View: % Audible And Visible At Start | Active View: % Audible And Visible At Third Quartile |
| Active View: % Visible Seconds | Active View: % Visible At Completion |
| Active View: % Visible At First Quartile | Active View: % Visible At Midpoint |
| Active View: % Visible At Start | Active View: % Visible At Third Quartile |
| Active View: % Measurable Impressions | Active View: % Viewable Impressions |
| Active View: Viewable Impressions | Date |
Data View Details: Creatives
| Campaign | Campaign ID |
| Ad | Creative |
| Creative Type | Creative Size |
| Impressions | Clicks |
| CTR | RPM |
| RPC | Conversions |
| Click-Through Conversions | View-Through Conversions |
| Revenue | Click-Through Revenue |
| View-Through Revenue | Media Cost |
| DBM Cost (Account Currency) | DBM Cost USD |
| Click-through conversions per click | View-through conversions per thousand impressions |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Click Rate | Date |
Data View Details: Geo
| Campaign Name | Campaign ID |
| Country | State |
| City | Impressions |
| Clicks | CTR |
| RPM | RPC |
| Conversions | Click-Through Conversions |
| View-Through Conversions | Revenue |
| Click-Through Revenue | View-Through Revenue |
| Media Cost | DBM Cost (Account Currency) |
| DBM Cost USD | Click-through conversions per click |
| View-through conversions per thousand impressions | Date |
Data View Details: Placements
| Campaign Name | Campaign ID |
| Site | Placement |
| Start Date | End Date |
| Rate | Cost Structure |
| Strategy | Total Booked Units |
| Pixel Size | Booked Activities |
| Booked Clicks | Booked Impressions |
| Booked Viewable Impressions | Planned Media Cost |
| Impressions | Clicks |
| CTR | RPM |
| RPC | Conversions |
| Click-Through Conversions | View-Through Conversions |
| Revenue | Click-Through Revenue |
| View-Through Revenue | Media Cost |
| DBM Cost (Account Currency) | DBM Cost USD |
| Click-through conversions per click | View-through conversions per thousand impressions |
| CPC | CPM |
| CPA | RPA |
| Cost per View-Through Conversion | Cost per Click-Through Conversion |
| Revenue per View-Through Conversion | Revenue per Click-Through Conversion |
| Active View: Average Viewable Time (Seconds) | Active View: Eligible Impressions |
| Active View: Impression Distribution (Not Measurable) | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Viewable) | Active View: Impressions Audible And Visible At Completion |
| Active View: Impressions Visible Seconds | Active View: Measurable Impressions |
| Active View: Not Measurable Impressions | Active View: Not Viewable Impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Visible Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: Viewable Impressions |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Video Completion Rate | Cost per Video Completion |
| Cost per Video Play | Revenue per Video Completion |
| Revenue per Video Play | Cross Device: Click-through Conversion Quantity |
| Cross Device: Click-through Revenue | Cross Device: Click-through Conversions |
| Cross Device: Total Conversions Quantity | Cross Device: Total Conversions Revenue |
| Cross Device: Total Conversions | Cross Device: View-through Conversions Quantity |
| Cross Device: View-through Revenue | Cross Device: View-through Conversions |
| Date |
Data View Details: Placements, Creatives & Activities
| Campaign | Campaign ID |
| Site | Package/Roadblock |
| Placement | Ad |
| Creative | Activity |
| Impressions | Clicks |
| Total Conversions | Click-Through Conversions |
| View-Through Conversions | Total Revenue |
| Click-Through Revenue | View-Through Revenue |
| Media Cost | DBM Cost (Account Currency) |
| DBM Cost USD | Active View: Eligible Impressions |
| Active View: Measurable Impressions | Active View: Viewable Impressions |
| Active View: Impressions Visible 10 Seconds | Date |
Data View Details: Platforms
| Campaign Name | Campaign ID |
| Platform Type | Operating System |
| Version | Impressions |
| Clicks | CTR |
| RPM | RPC |
| Conversions | Click-Through Conversions |
| View-Through Conversions | Revenue |
| Click-Through Revenue | View-Through Revenue |
| Media Cost | Click-through conversions per click |
| View-through conversions per thousand impressions | Date |
Data View Details: Sites
| Campaign | Campaign ID |
| Site | Booked Activities |
| Booked Clicks | Booked Impressions |
| Booked Viewable Impressions | Planned Media Cost |
| Impressions | Clicks |
| CTR | RPM |
| RPC | Conversions |
| Click-Through Conversions | View-Through Conversions |
| Revenue | Click-Through Revenue |
| View-Through Revenue | Media Cost |
| DBM Cost (Account Currency) | DBM Cost USD |
| Click-through conversions per click | View-through conversions per thousand impressions |
| CPC | CPM |
| CPA | RPA |
| Cost per View-Through Conversion | Cost per Click-Through Conversion |
| Revenue per View-Through Conversion | Revenue per Click-Through Conversion |
| Active View: Average Viewable Time (Seconds) | Active View: Eligible Impressions |
| Active View: Impression Distribution (Not Measurable) | Active View: Impression Distribution (Not Viewable) |
| Active View: Impression Distribution (Viewable) | Active View: Impressions Audible And Visible At Completion |
| Active View: Impressions Visible Seconds | Active View: Measurable Impressions |
| Active View: Not Measurable Impressions | Active View: Not Viewable Impressions |
| Active View: % Audible And Visible At Completion | Active View: % Audible And Visible At First Quartile |
| Active View: % Audible And Visible At Midpoint | Active View: % Audible And Visible At Start |
| Active View: % Audible And Visible At Third Quartile | Active View: % Visible Seconds |
| Active View: % Visible At Completion | Active View: % Visible At First Quartile |
| Active View: % Visible At Midpoint | Active View: % Visible At Start |
| Active View: % Visible At Third Quartile | Active View: % Measurable Impressions |
| Active View: % Viewable Impressions | Active View: Viewable Impressions |
| Rich Media: Video Companion Clicks | Rich Media: Video Completions |
| Rich Media: Video First Quartile Completes | Rich Media: Video Full Screens |
| Rich Media: Video Interaction Rate | Rich Media: Video Interactions |
| Rich Media: Video Midpoints | Rich Media: Video Mutes |
| Rich Media: Video Pauses | Rich Media: Video Plays |
| Rich Media: Video Progress Events | Rich Media: Video Replays |
| Rich Media: Video Skips | Rich Media: Video Stops |
| Rich Media: Video Third Quartile Completes | Rich Media: Video Unmutes |
| Rich Media: Video View Rate | Rich Media: Video Views |
| Video Completion Rate | Cost per Video Completion |
| Cost per Video Play | Revenue per Video Completion |
| Revenue per Video Play | Cross Device: Click-through Conversion Quantity |
| Cross Device: Click-through Revenue | Cross Device: Click-through Conversions |
| Cross Device: Total Conversions Quantity | Cross Device: Total Conversions Revenue |
| Cross Device: Total Conversions | Cross Device: View-through Conversions Quantity |
| Cross Device: View-through Revenue | Cross Device: View-through Conversions |
| Date |
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