CallTrackingMetrics

CallTrackingMetrics delivers a easy to use call tracking service with the ability to sort incoming call into different action pools and give users the ability to access their phone marketing flow with precision.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

% New Calls	Account
Account ID	Account ID
Average Duration	Average Duration
Average Ring Time	Average Ring Time
Average Score	Average Talk Time
Average Talk Time	Billed Amount
Billed Time	Business Label
Business Number	Call Count
Call ID	Call ID
Call Status	Call Time
Caller Email	Caller Name
Caller Name	Caller Number
Caller Sentiment	City
Conversions	Country
Date	Dial Status
Direction	Inbound Calls
Is New Caller	Keyword
Likelihood	Location
Marked	Marked At
Name	New Callers
Outbound Calls	Play Message
Post Back URL	Postal Code
Receiving Number ID	Recording
Recording URL	Referrer
Revenue	Score Count
Search Query	Source
Source ID	Spot ID
Start	State
Street	Total Duration
Total Ring Time	Total Score
Total Talk Time	Tracking Label
Tracking Number	Tracking Number
Tracking Number ID	User

Data View Details: Ad Campaigns

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Ad Keywords

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Ad Positions

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Call Details

Call ID	Account ID
Account Name	Caller Name
Search Query	Referrer
Location	Source
Source ID	Likelihood
Duration	Direction
Talk Time	Ring Time
Caller Email	Street
City	State
Country	Postal Code
Call Time	Tracking Number ID
Tracking Number	Tracking Label
Dial Status	Is New Caller
Business Number	Business Label
Receiving Number ID	Billed Amount
Billed Time	Caller Number
Call Status	Recording URL
Recording	Date

Data View Details: Call Tracking Numbers

Account ID	Account
Tracking Number	Play Message
Post Back URL	Caller Sentiment
Total Calls	New Callers
Inbound Calls	Outbound Calls
% New Calls	Total Duration
Average Duration	Total Talk Time
Average Talk Time	Total Ring Time
Average Ring Time	Date

Data View Details: Days of Week

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Hours of Day

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Landing Paths

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Referrer Paths

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Spotted Keywords

Account	Account ID
Caller Name	Call ID
Spot ID	Keyword
User	Start
Marked	Marked At
Date

Data View Details: Tracking Numbers

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Tracking Sources

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date

Data View Details: Web Mediums

Account	Account ID
Name	Call Count
Total Duration	Average Duration
Total Talk Time	Average Talk Time
Total Ring Time	Average Ring Time
Conversions	Revenue
Total Score	Score Count
Average Score	Date