CallTrackingMetrics
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
- Ad Campaigns
- Ad Keywords
- Ad Positions
- Call Details
- Call Tracking Numbers
- Days of Week
- Hours of Day
- Landing Paths
- Referrer Paths
- Spotted Keywords
- Tracking Numbers
- Tracking Sources
- Web Mediums
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics
- % New Calls
- Account
- Account ID
- Account Name
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Billed Amount
- Billed Time
- Business Label
- Business Number
- Call Count
- Call ID
- Call Status
- Call Time
- Caller Email
- Caller Name
- Caller Number
- Caller Sentiment
- City
- Conversions
- Country
- Date
- Dial Status
- Direction
- Duration
- Inbound Calls
- Is New Caller
- Keyword
- Likelihood
- Location
- Marked
- Marked At
- Name
- New Callers
- Outbound Calls
- Play Message
- Post Back URL
- Postal Code
- Receiving Number ID
- Recording
- Recording URL
- Referrer
- Revenue
- Ring Time
- Score Count
- Search Query
- Source
- Source ID
- Spot ID
- Start
- State
- Street
- Talk Time
- Total Calls
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
- Tracking Label
- Tracking Number
- Tracking Number ID
- User
Data View Details: Ad Campaigns
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Ad Keywords
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Ad Positions
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Call Details
- Account ID
- Account Name
- Billed Amount
- Billed Time
- Business Label
- Business Number
- Call ID
- Call Status
- Call Time
- Caller Email
- Caller Name
- Caller Number
- City
- Country
- Date
- Dial Status
- Direction
- Duration
- Is New Caller
- Likelihood
- Location
- Postal Code
- Receiving Number ID
- Recording
- Recording URL
- Referrer
- Ring Time
- Search Query
- Source
- Source ID
- State
- Street
- Talk Time
- Tracking Label
- Tracking Number
- Tracking Number ID
Data View Details: Call Tracking Numbers
- % New Calls
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Talk Time
- Caller Sentiment
- Date
- Inbound Calls
- New Callers
- Outbound Calls
- Play Message
- Post Back URL
- Total Calls
- Total Duration
- Total Ring Time
- Total Talk Time
- Tracking Number
Data View Details: Days of Week
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Hours of Day
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Landing Paths
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Referrer Paths
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Spotted Keywords
- Account
- Account ID
- Call ID
- Caller Name
- Date
- Keyword
- Marked
- Marked At
- Spot ID
- Start
- User
Data View Details: Tracking Numbers
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Tracking Sources
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time
Data View Details: Web Mediums
- Account
- Account ID
- Average Duration
- Average Ring Time
- Average Score
- Average Talk Time
- Call Count
- Conversions
- Date
- Name
- Revenue
- Score Count
- Total Duration
- Total Ring Time
- Total Score
- Total Talk Time