CallTrackingMetrics
CallTrackingMetrics delivers a easy to use call tracking service with the ability to sort incoming call into different action pools and give users the ability to access their phone marketing flow with precision.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
% New Calls | Account |
Account ID | Account ID |
Average Duration | Average Duration |
Average Ring Time | Average Ring Time |
Average Score | Average Talk Time |
Average Talk Time | Billed Amount |
Billed Time | Business Label |
Business Number | Call Count |
Call ID | Call ID |
Call Status | Call Time |
Caller Email | Caller Name |
Caller Name | Caller Number |
Caller Sentiment | City |
Conversions | Country |
Date | Dial Status |
Direction | Inbound Calls |
Is New Caller | Keyword |
Likelihood | Location |
Marked | Marked At |
Name | New Callers |
Outbound Calls | Play Message |
Post Back URL | Postal Code |
Receiving Number ID | Recording |
Recording URL | Referrer |
Revenue | Score Count |
Search Query | Source |
Source ID | Spot ID |
Start | State |
Street | Total Duration |
Total Ring Time | Total Score |
Total Talk Time | Tracking Label |
Tracking Number | Tracking Number |
Tracking Number ID | User |
Data View Details: Ad Campaigns
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Ad Keywords
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Ad Positions
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Call Details
Call ID | Account ID |
Account Name | Caller Name |
Search Query | Referrer |
Location | Source |
Source ID | Likelihood |
Duration | Direction |
Talk Time | Ring Time |
Caller Email | Street |
City | State |
Country | Postal Code |
Call Time | Tracking Number ID |
Tracking Number | Tracking Label |
Dial Status | Is New Caller |
Business Number | Business Label |
Receiving Number ID | Billed Amount |
Billed Time | Caller Number |
Call Status | Recording URL |
Recording | Date |
Data View Details: Call Tracking Numbers
Account ID | Account |
Tracking Number | Play Message |
Post Back URL | Caller Sentiment |
Total Calls | New Callers |
Inbound Calls | Outbound Calls |
% New Calls | Total Duration |
Average Duration | Total Talk Time |
Average Talk Time | Total Ring Time |
Average Ring Time | Date |
Data View Details: Days of Week
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Hours of Day
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Landing Paths
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Referrer Paths
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Spotted Keywords
Account | Account ID |
Caller Name | Call ID |
Spot ID | Keyword |
User | Start |
Marked | Marked At |
Date |
Data View Details: Tracking Numbers
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Tracking Sources
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
Data View Details: Web Mediums
Account | Account ID |
Name | Call Count |
Total Duration | Average Duration |
Total Talk Time | Average Talk Time |
Total Ring Time | Average Ring Time |
Conversions | Revenue |
Total Score | Score Count |
Average Score | Date |
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