CallTrackingMetrics

CallTrackingMetrics delivers a easy to use call tracking service with the ability to sort incoming call into different action pools and give users the ability to access their phone marketing flow with precision.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Ad Campaigns
Ad Keywords
Ad Positions
Call Details
Call Tracking Numbers
Days of Week
Hours of Day
Landing Paths
Referrer Paths
Spotted Keywords
Tracking Numbers
Tracking Sources
Web Mediums

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Data View Details: Ad Campaigns

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Ad Keywords

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Ad Positions

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Call Details

Data View Details: Call Tracking Numbers

% New Calls
Account
Account ID
Average Duration
Average Ring Time
Average Talk Time
Caller Sentiment
Date
Inbound Calls
New Callers
Outbound Calls
Play Message
Post Back URL
Total Calls
Total Duration
Total Ring Time
Total Talk Time
Tracking Number

Data View Details: Days of Week

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Hours of Day

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Landing Paths

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Referrer Paths

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Spotted Keywords

Account
Account ID
Call ID
Caller Name
Date
Keyword
Marked
Marked At
Spot ID
Start
User

Data View Details: Tracking Numbers

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Tracking Sources

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

Data View Details: Web Mediums

Account
Account ID
Average Duration
Average Ring Time
Average Score
Average Talk Time
Call Count
Conversions
Date
Name
Revenue
Score Count
Total Duration
Total Ring Time
Total Score
Total Talk Time

HOW TO

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