CallRail
CallRail provides call analytics to data driven marketers so they can improve customer acquisition. It tracks phone calls from marketing campaigns and provides insight into which campaigns are working best.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| % Answered | Answered |
| Answered Calls | Average Duration |
| Average Duration | Call ID |
| Caller Country | Caller Name |
| Caller Number | Caller State |
| Caller Zip | Campaign |
| Company ID | Company ID |
| Company ID | Company Name |
| Created Time | Date |
| Destination Number | Duration |
| First Call | First Calls |
| First Form | Form Data Best time to call |
| Form Data Contact Method | Form Data Email |
| Form Data Name | Form Data Phone |
| Form ID | Form Source |
| Form URL | GA Value |
| GCLID | IP |
| Keywords | Landing Page URL |
| Last Active At | Last Requested URL |
| Lead Status | Medium |
| Note | Person ID |
| Recording | Recording Player |
| Referrering URL | Source ID |
| Source Name | Start Time |
| Submitted At | Tags |
| Timezone | Total Calls |
| Tracking Number | Tracking Source |
| Transcription | UTM Campaign |
| UTM Content | UTM Medium |
| UTM Source | UTM Term |
| Unique Callers | Value |
| View Form | View Landing Page |
| View Referrer | Voicemail |
Data View Details: Call Details
| Company ID | Company Name |
| Call ID | Start Time |
| Tracking Number | Destination Number |
| Caller Number | Caller State |
| Caller Zip | Caller Country |
| Caller Name | Duration |
| Average Duration | Created Time |
| Answered | First Call |
| Note | Value |
| Recording Player | Recording |
| Tags | Source ID |
| Source Name | Last Active At |
| Medium | GA Value |
| GCLID | IP |
| UTM Source | Call Count |
| UTM Medium | UTM Term |
| UTM Content | UTM Campaign |
| Campaign | Keywords |
| Landing Page URL | Referring URL |
| Last Requested URL | Tracking Source |
| Voicemail | Transcription |
| Lead Status | Date |
Data View Details: Campaigns
| Company ID | Campaign |
| Timezone | Total Calls |
| Answered Calls | % Answered |
| First Calls | Unique Callers |
| Average Duration | Date |
Data View Details: Form Submissions
| Company ID | Company Name |
| Form ID | Company ID |
| Person ID | Form Data Name |
| Form Data Email | Form Data Phone |
| Form Data Contact Method | Form Data Best time to call |
| Form URL | View Form |
| View Landing Page | Landing Page URL |
| Form Source | Referrering URL |
| View Referrer | Submitted At |
| First Form | Lead Status |
| Date |
Data View Details: Source Details
| Company ID | Company Name |
| Source Name | Tracking Source |
| UTM Source | Total Calls |
| Answered Calls | % Answered |
| First Calls | Unique Callers |
| Average Duration | Date |
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