Basis BCI Reports (Early Access)

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Complete 25% Complete
50% Complete 75% Complete
Ad ID Ad Label
Ad Serving Spend Ad Serving Vendor ID
Ad Serving Vendor Name Attribution Event Date/Time
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Contract Ad Serving Rate
Contract Ad Serving Spend Contract Media Rate
Contract Media Spend Contract Total Rate
Contract Total Spend Contract Units
Contracted Actions Contracted Clicks
Contracted Impressions Contracted Video Completions
Contracted Video Views Contracted Viewable Impressions
Conversion Attribution Source Conversion Date/Time
Conversion Event ID Conversion Event Type
Conversion ID Conversion Name
Conversion Revenue Country
Creative ID Creative Name
Customer Transaction ID DMA Code
DMA Name Data Spend
Date Default Bid
Delivered Units Delivery Source External Ref
Delivery Source External Source Device OS
Device Type Domain/App ID
Domain/App Name Eligible Impressions
Exchange ID Exchange Name
External Ad Ref External Ref
External Source Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Initiative Name
Interactions Inventory Spend
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Make Measurable Impressions
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Media Type Model
Net Spend Net eCPA
Net eCPC Net eCPM
Page Position Pixel Size
Primary Property ID
Property Name Property Type
Property URL ROAS
Rate Type Rate Type Unit
Region Segment Name
Size Tactic ID
Tactic Name Tactic Status
Total CVRM Total Click Conversions
Total Conversions Total Revenue
Total Spend Total Spend
Total View Conversions Total eCPCV
Vendor ID Vendor Name
Video Completions Video Starts
Video Views View CVR
View Through Conversion Revenue View Through Conversions
Viewability Fee Count Viewable Impressions
Zip/Postal Code
Campaign ID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Campaign Status Campaign UGCID
Client ID Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Media Plan Approval Version Media Plan ID
Media Plan Name Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Clicks
Impressions CTR
Interactions Total Click Conversions
Total Conversions Total View Conversions
Video Completions Video Starts
Video Views Eligible Impressions
Viewable Impressions Measurable Impressions
CPA CPC
CPM Delivered Units
Ad Serving Spend Inventory Spend
Data Spend Media Spend
Total Spend Client Cost
Client CPC Client CPM
Client CPA Date
Creative ID Creative Name
External Ad Ref External Ref
External Source Delivery Source External Ref
Delivery Source External Source Media Type
Pixel Size Clicks
Impressions CTR
Interactions Total Click Conversions
Total Conversions Total View Conversions
Video Completions Video Views
Eligible Impressions Viewable Impressions
Measurable Impressions Inventory Spend
Data Spend Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Date
3rd Party Audience Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Date
Contextual Entry Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Date
Conversion Event ID Ad ID
Ad Label Domain/App ID
Domain/App Name Exchange ID
Exchange Name Conversion ID
Conversion Name Primary
Conversion Event Type Customer Transaction ID
Conversion Attribution Source Attribution Event Date/Time
Conversion Date/Time Conversion Revenue
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Date
DMA Code DMA Name
Country Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Data Spend Media Spend
Net Spend Total Spend
CPA CPC
CPM Total eCPCV
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Net eCPA Net eCPC
Net eCPM ROAS
Total CVRM Client Cost
Client CPC Client CPM
Client CPA Date
Make Model
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Clicks Impressions Won
CTR Total Conversions
Total Revenue Click Through Conversion Revenue
Click Through Conversions View Through Conversion Revenue
View Through Conversions Click CVR
View CVR Audio/Video Starts
25% Complete 50% Complete
75% Complete 100% Complete
Completion Rate Data Spend
Media Spend Net Spend
Total Spend CPA
CPC CPM
Total eCPCV Companion CTC
Companion CTC Revenue Companion Clicks
Companion Impressions Won Net eCPA
Net eCPC Net eCPM
ROAS Total CVRM
Client Cost Client CPC
Client CPM Client CPA
Date
Device OS Device Type
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Clicks Impressions Won
CTR Total Conversions
Total Revenue Click Through Conversion Revenue
Click Through Conversions View Through Conversion Revenue
View Through Conversions Click CVR
View CVR Audio/Video Starts
25% Complete 50% Complete
75% Complete 100% Complete
Completion Rate Data Spend
Media Spend Net Spend
Total Spend CPA
CPC CPM
Total eCPCV Companion CTC
Companion CTC Revenue Companion Clicks
Companion Impressions Won Net eCPA
Net eCPC Net eCPM
ROAS Total CVRM
Client Cost Client CPC
Client CPM Client CPA
Date
Ad ID Ad Label
Device Type Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Data Spend Media Spend
Net Spend Total Spend
CPA CPC
CPM Total eCPCV
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Net eCPA Net eCPC
Net eCPM ROAS
Total CVRM Client Cost
Client CPC Client CPM
Client CPA Date
Domain/App ID Domain/App Name
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Clicks Impressions Won
CTR Total Conversions
Total Revenue Click Through Conversion Revenue
Click Through Conversions View Through Conversion Revenue
View Through Conversions Click CVR
View CVR Audio/Video Starts
25% Complete 50% Complete
75% Complete 100% Complete
Completion Rate Data Spend
Media Spend Net Spend
Total Spend CPA
CPC CPM
Total eCPCV Companion CTC
Companion CTC Revenue Companion Clicks
Companion Impressions Won Net eCPA
Net eCPC Net eCPM
ROAS Total CVRM
Client Cost Client CPC
Client CPM Client CPA
Viewability Fee Count Eligible Impressions
Viewable Impressions Measurable Impressions
Date
Domain/App ID Domain/App Name
Exchange ID Exchange Name
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Clicks Impressions Won
CTR Total Conversions
Total Revenue Click Through Conversion Revenue
Click Through Conversions View Through Conversion Revenue
View Through Conversions Click CVR
View CVR Audio/Video Starts
25% Complete 50% Complete
75% Complete 100% Complete
Completion Rate Viewability Fee Count
Eligible Impressions Viewable Impressions
Measurable Impressions Date
Segment Name Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Date
Domain/App ID Domain/App Name
Exchange ID Exchange Name
Page Position Size
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Line Item ID
Line Item Name Line Item Start Date
Line Item End Date Line Item Type
Line Item Lineage Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Tactic ID Tactic Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
Default Bid Tactic Status
Clicks Impressions Won
CTR Total Conversions
Total Revenue Click Through Conversion Revenue
Click Through Conversions View Through Conversion Revenue
View Through Conversions Click CVR
View CVR Audio/Video Starts
25% Complete 50% Complete
75% Complete 100% Complete
Completion Rate Viewability Fee Count
Eligible Impressions Viewable Impressions
Measurable Impressions Date
Zip/Postal Code Country
Region Client ID
Initiative Name Campaign ID
Campaign Status Campaign UGCID
Campaign Name Campaign Start Date
Campaign End Date Ad Serving Vendor ID
Ad Serving Vendor Name Vendor ID
Vendor Name Brand ID
Brand Name Media Plan ID
Media Plan Name Media Plan Approval Version
Property ID Property Name
Property Type Property URL
KPI Goal KPI Goal Type
KPI ID KPI Name
Rate Type Rate Type Unit
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Tactic ID
Tactic Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Default Bid
Tactic Status Clicks
Impressions Won CTR
Total Conversions Total Revenue
Click Through Conversion Revenue Click Through Conversions
View Through Conversion Revenue View Through Conversions
Click CVR View CVR
Audio/Video Starts 25% Complete
50% Complete 75% Complete
100% Complete Completion Rate
Data Spend Media Spend
Net Spend Total Spend
CPA CPC
CPM Total eCPCV
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Net eCPA Net eCPC
Net eCPM ROAS
Total CVRM Client Cost
Client CPC Client CPM
Client CPA Date
Line Item ID Line Item Name
Line Item Start Date Line Item End Date
Line Item Type Line Item Lineage
Contract Ad Serving Rate Contract Ad Serving Spend
Contract Media Rate Contract Media Spend
Contract Total Rate Contract Total Spend
Contract Units Contracted Actions
Contracted Clicks Contracted Impressions
Contracted Video Completions Contracted Video Views
Contracted Viewable Impressions Gross Actual Start
Gross Data Through Gross Report Through
Client ID Initiative Name
Campaign ID Campaign Status
Campaign UGCID Campaign Name
Campaign Start Date Campaign End Date
Ad Serving Vendor ID Ad Serving Vendor Name
Vendor ID Vendor Name
Brand ID Brand Name
Media Plan ID Media Plan Name
Media Plan Approval Version Property ID
Property Name Property Type
Property URL KPI Goal
KPI Goal Type KPI ID
KPI Name Rate Type
Rate Type Unit Clicks
Impressions CTR
Interactions Total Click Conversions
Total Conversions Total View Conversions
Video Completions Video Starts
Video Views Eligible Impressions
Viewable Impressions Measurable Impressions
CPA CPC
CPM Delivered Units
Ad Serving Spend Inventory Spend
Data Spend Media Spend
Total Spend Client Cost
Client CPC Client CPM
Client CPA Date

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