Basis BCI Reports (Early Access)
Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad ID | Ad Label |
| Ad Serving Spend | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Attribution Event Date/Time |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Contract Ad Serving Rate |
| Contract Ad Serving Spend | Contract Media Rate |
| Contract Media Spend | Contract Total Rate |
| Contract Total Spend | Contract Units |
| Contracted Actions | Contracted Clicks |
| Contracted Impressions | Contracted Video Completions |
| Contracted Video Views | Contracted Viewable Impressions |
| Conversion Attribution Source | Conversion Date/Time |
| Conversion Event ID | Conversion Event Type |
| Conversion ID | Conversion Name |
| Conversion Revenue | Country |
| Creative ID | Creative Name |
| Customer Transaction ID | DMA Code |
| DMA Name | Data Spend |
| Date | Default Bid |
| Delivered Units | Delivery Source External Ref |
| Delivery Source External Source | Device OS |
| Device Type | Domain/App ID |
| Domain/App Name | Eligible Impressions |
| Exchange ID | Exchange Name |
| External Ad Ref | External Ref |
| External Source | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions | Initiative Name |
| Interactions | Inventory Spend |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Make | Measurable Impressions |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Media Type | Model |
| Net Spend | Net eCPA |
| Net eCPC | Net eCPM |
| Page Position | Pixel Size |
| Primary | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Region | Segment Name |
| Size | Tactic ID |
| Tactic Name | Tactic Status |
| Total CVRM | Total Click Conversions |
| Total Conversions | Total Revenue |
| Total Spend | Total Spend |
| Total View Conversions | Total eCPCV |
| Vendor ID | Vendor Name |
| Video Completions | Video Starts |
| Video Views | View CVR |
| View Through Conversion Revenue | View Through Conversions |
| Viewability Fee Count | Viewable Impressions |
| Zip/Postal Code |
Data View Details: Campaigns
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Campaign Status | Campaign UGCID |
| Client ID | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Clicks |
| Impressions | CTR |
| Interactions | Total Click Conversions |
| Total Conversions | Total View Conversions |
| Video Completions | Video Starts |
| Video Views | Eligible Impressions |
| Viewable Impressions | Measurable Impressions |
| CPA | CPC |
| CPM | Delivered Units |
| Ad Serving Spend | Inventory Spend |
| Data Spend | Media Spend |
| Total Spend | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Creatives
| Creative ID | Creative Name |
| External Ad Ref | External Ref |
| External Source | Delivery Source External Ref |
| Delivery Source External Source | Media Type |
| Pixel Size | Clicks |
| Impressions | CTR |
| Interactions | Total Click Conversions |
| Total Conversions | Total View Conversions |
| Video Completions | Video Views |
| Eligible Impressions | Viewable Impressions |
| Measurable Impressions | Inventory Spend |
| Data Spend | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Date |
Data View Details: DSP 3rd Party Audiences
| 3rd Party Audience | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Date |
Data View Details: DSP Contextual Entries
| Contextual Entry | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Date |
Data View Details: DSP Conversion Details
| Conversion Event ID | Ad ID |
| Ad Label | Domain/App ID |
| Domain/App Name | Exchange ID |
| Exchange Name | Conversion ID |
| Conversion Name | Primary |
| Conversion Event Type | Customer Transaction ID |
| Conversion Attribution Source | Attribution Event Date/Time |
| Conversion Date/Time | Conversion Revenue |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Date |
Data View Details: DSP DMA Details
| DMA Code | DMA Name |
| Country | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Data Spend | Media Spend |
| Net Spend | Total Spend |
| CPA | CPC |
| CPM | Total eCPCV |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Net eCPA | Net eCPC |
| Net eCPM | ROAS |
| Total CVRM | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: DSP Device Model
| Make | Model |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Clicks | Impressions Won |
| CTR | Total Conversions |
| Total Revenue | Click Through Conversion Revenue |
| Click Through Conversions | View Through Conversion Revenue |
| View Through Conversions | Click CVR |
| View CVR | Audio/Video Starts |
| 25% Complete | 50% Complete |
| 75% Complete | 100% Complete |
| Completion Rate | Data Spend |
| Media Spend | Net Spend |
| Total Spend | CPA |
| CPC | CPM |
| Total eCPCV | Companion CTC |
| Companion CTC Revenue | Companion Clicks |
| Companion Impressions Won | Net eCPA |
| Net eCPC | Net eCPM |
| ROAS | Total CVRM |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: DSP Device OS
| Device OS | Device Type |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Clicks | Impressions Won |
| CTR | Total Conversions |
| Total Revenue | Click Through Conversion Revenue |
| Click Through Conversions | View Through Conversion Revenue |
| View Through Conversions | Click CVR |
| View CVR | Audio/Video Starts |
| 25% Complete | 50% Complete |
| 75% Complete | 100% Complete |
| Completion Rate | Data Spend |
| Media Spend | Net Spend |
| Total Spend | CPA |
| CPC | CPM |
| Total eCPCV | Companion CTC |
| Companion CTC Revenue | Companion Clicks |
| Companion Impressions Won | Net eCPA |
| Net eCPC | Net eCPM |
| ROAS | Total CVRM |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Date |
Data View Details: DSP Device Type
| Ad ID | Ad Label |
| Device Type | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Data Spend | Media Spend |
| Net Spend | Total Spend |
| CPA | CPC |
| CPM | Total eCPCV |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Net eCPA | Net eCPC |
| Net eCPM | ROAS |
| Total CVRM | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: DSP Domain Details
| Domain/App ID | Domain/App Name |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Clicks | Impressions Won |
| CTR | Total Conversions |
| Total Revenue | Click Through Conversion Revenue |
| Click Through Conversions | View Through Conversion Revenue |
| View Through Conversions | Click CVR |
| View CVR | Audio/Video Starts |
| 25% Complete | 50% Complete |
| 75% Complete | 100% Complete |
| Completion Rate | Data Spend |
| Media Spend | Net Spend |
| Total Spend | CPA |
| CPC | CPM |
| Total eCPCV | Companion CTC |
| Companion CTC Revenue | Companion Clicks |
| Companion Impressions Won | Net eCPA |
| Net eCPC | Net eCPM |
| ROAS | Total CVRM |
| Client Cost | Client CPC |
| Client CPM | Client CPA |
| Viewability Fee Count | Eligible Impressions |
| Viewable Impressions | Measurable Impressions |
| Date |
Data View Details: DSP Exchange Details
| Domain/App ID | Domain/App Name |
| Exchange ID | Exchange Name |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Clicks | Impressions Won |
| CTR | Total Conversions |
| Total Revenue | Click Through Conversion Revenue |
| Click Through Conversions | View Through Conversion Revenue |
| View Through Conversions | Click CVR |
| View CVR | Audio/Video Starts |
| 25% Complete | 50% Complete |
| 75% Complete | 100% Complete |
| Completion Rate | Viewability Fee Count |
| Eligible Impressions | Viewable Impressions |
| Measurable Impressions | Date |
Data View Details: DSP My Audiences
| Segment Name | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Date |
Data View Details: DSP Placement Details
| Domain/App ID | Domain/App Name |
| Exchange ID | Exchange Name |
| Page Position | Size |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Line Item ID |
| Line Item Name | Line Item Start Date |
| Line Item End Date | Line Item Type |
| Line Item Lineage | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Tactic ID | Tactic Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| Default Bid | Tactic Status |
| Clicks | Impressions Won |
| CTR | Total Conversions |
| Total Revenue | Click Through Conversion Revenue |
| Click Through Conversions | View Through Conversion Revenue |
| View Through Conversions | Click CVR |
| View CVR | Audio/Video Starts |
| 25% Complete | 50% Complete |
| 75% Complete | 100% Complete |
| Completion Rate | Viewability Fee Count |
| Eligible Impressions | Viewable Impressions |
| Measurable Impressions | Date |
Data View Details: DSP Zip Code Details
| Zip/Postal Code | Country |
| Region | Client ID |
| Initiative Name | Campaign ID |
| Campaign Status | Campaign UGCID |
| Campaign Name | Campaign Start Date |
| Campaign End Date | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Vendor ID |
| Vendor Name | Brand ID |
| Brand Name | Media Plan ID |
| Media Plan Name | Media Plan Approval Version |
| Property ID | Property Name |
| Property Type | Property URL |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Rate Type | Rate Type Unit |
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Tactic ID |
| Tactic Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Default Bid |
| Tactic Status | Clicks |
| Impressions Won | CTR |
| Total Conversions | Total Revenue |
| Click Through Conversion Revenue | Click Through Conversions |
| View Through Conversion Revenue | View Through Conversions |
| Click CVR | View CVR |
| Audio/Video Starts | 25% Complete |
| 50% Complete | 75% Complete |
| 100% Complete | Completion Rate |
| Data Spend | Media Spend |
| Net Spend | Total Spend |
| CPA | CPC |
| CPM | Total eCPCV |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Net eCPA | Net eCPC |
| Net eCPM | ROAS |
| Total CVRM | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
Data View Details: Line Item
| Line Item ID | Line Item Name |
| Line Item Start Date | Line Item End Date |
| Line Item Type | Line Item Lineage |
| Contract Ad Serving Rate | Contract Ad Serving Spend |
| Contract Media Rate | Contract Media Spend |
| Contract Total Rate | Contract Total Spend |
| Contract Units | Contracted Actions |
| Contracted Clicks | Contracted Impressions |
| Contracted Video Completions | Contracted Video Views |
| Contracted Viewable Impressions | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Client ID | Initiative Name |
| Campaign ID | Campaign Status |
| Campaign UGCID | Campaign Name |
| Campaign Start Date | Campaign End Date |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Vendor ID | Vendor Name |
| Brand ID | Brand Name |
| Media Plan ID | Media Plan Name |
| Media Plan Approval Version | Property ID |
| Property Name | Property Type |
| Property URL | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Rate Type |
| Rate Type Unit | Clicks |
| Impressions | CTR |
| Interactions | Total Click Conversions |
| Total Conversions | Total View Conversions |
| Video Completions | Video Starts |
| Video Views | Eligible Impressions |
| Viewable Impressions | Measurable Impressions |
| CPA | CPC |
| CPM | Delivered Units |
| Ad Serving Spend | Inventory Spend |
| Data Spend | Media Spend |
| Total Spend | Client Cost |
| Client CPC | Client CPM |
| Client CPA | Date |
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