Basis BCI Reports (Early Access)

Basis BCI Reports (Early Access)

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Complete 25% Complete
3rd Party Audience 50% Complete
75% Complete Ad ID
Ad Label Ad Serving Spend
Ad Serving Vendor ID Ad Serving Vendor Name
Attribution Event Date/Time Audio/Video Starts
Brand ID Brand Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
CPA CPC
CPM CTR
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Status Campaign UGCID
Click CVR Click Through Conversion Revenue
Click Through Conversions Clicks
Client CPA Client CPC
Client CPM Client Cost
Client ID Companion CTC
Companion CTC Revenue Companion Clicks
Companion Impressions Won Completion Rate
Contextual Entry Contract Ad Serving Rate
Contract Ad Serving Spend Contract Media Rate
Contract Media Spend Contract Total Rate
Contract Total Spend Contract Units
Contracted Actions Contracted Clicks
Contracted Impressions Contracted Video Completions
Contracted Video Views Contracted Viewable Impressions
Conversion Attribution Source Conversion Date/Time
Conversion Event ID Conversion Event Type
Conversion ID Conversion Name
Conversion Revenue Country
Creative ID Creative Name
Customer Transaction ID DMA Code
DMA Name Data Spend
Date Default Bid
Delivered Units Delivery Source External Ref
Delivery Source External Source Delivery Source Name
Device OS Device Type
Domain/App ID Domain/App Name
Eligible Impressions Exchange ID
Exchange Name External Ad Ref
External Ref External Source
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Impressions
Impressions Won Initiative Name
Interactions Inventory Spend
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Make Measurable Impressions
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Media Type Model
Net Media Spend Net Spend
Net eCPA Net eCPC
Net eCPM Page Position
Pixel Size Primary
Property ID Property Name
Property Type Property URL
ROAS Rate Type
Rate Type Unit Region
Segment Name Size
Tactic ID Tactic Name
Tactic Status Total CVRM
Total Click Conversions Total Conversions
Total Revenue Total Spend
Total View Conversions Total eCPCV
Vendor ID Vendor Name
Video Completions Video Starts
Video Views View CVR
View Through Conversion Revenue View Through Conversions
Viewability Fee Count Viewable Impressions
Zip/Postal Code

Ad Serving Spend Ad Serving Vendor ID
Ad Serving Vendor Name Brand ID
Brand Name CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Clicks
Client CPA Client CPC
Client CPM Client Cost
Client ID Data Spend
Date Delivered Units
Eligible Impressions Impressions
Initiative Name Interactions
Inventory Spend KPI Goal
KPI Goal Type KPI ID
KPI Name Measurable Impressions
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Net Media Spend Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Total Click Conversions
Total Conversions Total Spend
Total View Conversions Vendor ID
Vendor Name Video Completions
Video Starts Video Views
Viewable Impressions

Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
CTR Clicks
Creative ID Creative Name
Data Spend Date
Default Bid Delivery Source External Ref
Delivery Source External Source Delivery Source Name
Eligible Impressions External Ad Ref
External Ref External Source
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Impressions
Interactions Inventory Spend
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Measurable Impressions Media Type
Net Media Spend Pixel Size
Tactic ID Tactic Name
Tactic Status Total Click Conversions
Total Conversions Total View Conversions
Video Completions Video Views
Viewable Impressions

100% Complete 25% Complete
3rd Party Audience 50% Complete
75% Complete Ad Serving Vendor ID
Ad Serving Vendor Name Audio/Video Starts
Brand ID Brand Name
Budget Amount Budget Even Delivery Enabled
Budget Flight Date From Budget Flight Date To
Budget Pacing Priority Budget Type
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client ID
Completion Rate Date
Default Bid Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Media Plan Approval Version Media Plan ID
Media Plan Name Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Tactic ID
Tactic Name Tactic Status
Total Conversions Total Revenue
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CTR
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Status Campaign UGCID
Click CVR Click Through Conversion Revenue
Click Through Conversions Clicks
Client ID Completion Rate
Contextual Entry Date
Default Bid Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Media Plan Approval Version Media Plan ID
Media Plan Name Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Tactic ID
Tactic Name Tactic Status
Total Conversions Total Revenue
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions

Ad ID Ad Label
Attribution Event Date/Time Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type Conversion Attribution Source
Conversion Date/Time Conversion Event ID
Conversion Event Type Conversion ID
Conversion Name Conversion Revenue
Customer Transaction ID Date
Default Bid Domain/App ID
Domain/App Name Exchange ID
Exchange Name Group ID
Group Name Primary
Tactic ID Tactic Name
Tactic Status

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Country
DMA Code DMA Name
Data Spend Date
Default Bid Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Net Spend Net eCPA
Net eCPC Net eCPM
Property ID Property Name
Property Type Property URL
ROAS Rate Type
Rate Type Unit Tactic ID
Tactic Name Tactic Status
Total CVRM Total Conversions
Total Revenue Total Spend
Total eCPCV Vendor ID
Vendor Name View CVR
View Through Conversion Revenue View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Data Spend
Date Default Bid
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Impressions Won
Initiative Name KPI Goal
KPI Goal Type KPI ID
KPI Name Line Item End Date
Line Item ID Line Item Lineage
Line Item Name Line Item Start Date
Line Item Type Make
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Model Net Spend
Net eCPA Net eCPC
Net eCPM Property ID
Property Name Property Type
Property URL ROAS
Rate Type Rate Type Unit
Tactic ID Tactic Name
Tactic Status Total CVRM
Total Conversions Total Revenue
Total Spend Total eCPCV
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Data Spend
Date Default Bid
Device OS Device Type
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Impressions Won
Initiative Name KPI Goal
KPI Goal Type KPI ID
KPI Name Line Item End Date
Line Item ID Line Item Lineage
Line Item Name Line Item Start Date
Line Item Type Media Plan Approval Version
Media Plan ID Media Plan Name
Media Spend Net Spend
Net eCPA Net eCPC
Net eCPM Property ID
Property Name Property Type
Property URL ROAS
Rate Type Rate Type Unit
Tactic ID Tactic Name
Tactic Status Total CVRM
Total Conversions Total Revenue
Total Spend Total eCPCV
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad ID Ad Label
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Data Spend
Date Default Bid
Device Type Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Net Spend Net eCPA
Net eCPC Net eCPM
Property ID Property Name
Property Type Property URL
ROAS Rate Type
Rate Type Unit Tactic ID
Tactic Name Tactic Status
Total CVRM Total Conversions
Total Revenue Total Spend
Total eCPCV Vendor ID
Vendor Name View CVR
View Through Conversion Revenue View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Data Spend
Date Default Bid
Domain/App ID Domain/App Name
Eligible Impressions Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Measurable Impressions Media Plan Approval Version
Media Plan ID Media Plan Name
Media Spend Net Spend
Net eCPA Net eCPC
Net eCPM Property ID
Property Name Property Type
Property URL ROAS
Rate Type Rate Type Unit
Tactic ID Tactic Name
Tactic Status Total CVRM
Total Conversions Total Revenue
Total Spend Total eCPCV
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions Viewability Fee Count
Viewable Impressions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CTR
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Status Campaign UGCID
Click CVR Click Through Conversion Revenue
Click Through Conversions Clicks
Client ID Completion Rate
Date Default Bid
Domain/App ID Domain/App Name
Eligible Impressions Exchange ID
Exchange Name Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Measurable Impressions Media Plan Approval Version
Media Plan ID Media Plan Name
Property ID Property Name
Property Type Property URL
Rate Type Rate Type Unit
Tactic ID Tactic Name
Tactic Status Total Conversions
Total Revenue Vendor ID
Vendor Name View CVR
View Through Conversion Revenue View Through Conversions
Viewability Fee Count Viewable Impressions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CTR
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Status Campaign UGCID
Click CVR Click Through Conversion Revenue
Click Through Conversions Clicks
Client ID Completion Rate
Date Default Bid
Gross Actual Start Gross Data Through
Gross Report Through Group ID
Group Name Impressions Won
Initiative Name KPI Goal
KPI Goal Type KPI ID
KPI Name Line Item End Date
Line Item ID Line Item Lineage
Line Item Name Line Item Start Date
Line Item Type Media Plan Approval Version
Media Plan ID Media Plan Name
Property ID Property Name
Property Type Property URL
Rate Type Rate Type Unit
Segment Name Tactic ID
Tactic Name Tactic Status
Total Conversions Total Revenue
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CTR
Campaign End Date Campaign ID
Campaign Name Campaign Start Date
Campaign Status Campaign UGCID
Click CVR Click Through Conversion Revenue
Click Through Conversions Clicks
Client ID Completion Rate
Date Default Bid
Domain/App ID Domain/App Name
Eligible Impressions Exchange ID
Exchange Name Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Measurable Impressions Media Plan Approval Version
Media Plan ID Media Plan Name
Page Position Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Size
Tactic ID Tactic Name
Tactic Status Total Conversions
Total Revenue Vendor ID
Vendor Name View CVR
View Through Conversion Revenue View Through Conversions
Viewability Fee Count Viewable Impressions

100% Complete 25% Complete
50% Complete 75% Complete
Ad Serving Vendor ID Ad Serving Vendor Name
Audio/Video Starts Brand ID
Brand Name Budget Amount
Budget Even Delivery Enabled Budget Flight Date From
Budget Flight Date To Budget Pacing Priority
Budget Type CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Click CVR
Click Through Conversion Revenue Click Through Conversions
Clicks Client CPA
Client CPC Client CPM
Client Cost Client ID
Companion CTC Companion CTC Revenue
Companion Clicks Companion Impressions Won
Completion Rate Country
Data Spend Date
Default Bid Gross Actual Start
Gross Data Through Gross Report Through
Group ID Group Name
Impressions Won Initiative Name
KPI Goal KPI Goal Type
KPI ID KPI Name
Line Item End Date Line Item ID
Line Item Lineage Line Item Name
Line Item Start Date Line Item Type
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Net Spend Net eCPA
Net eCPC Net eCPM
Property ID Property Name
Property Type Property URL
ROAS Rate Type
Rate Type Unit Region
Tactic ID Tactic Name
Tactic Status Total CVRM
Total Conversions Total Revenue
Total Spend Total eCPCV
Vendor ID Vendor Name
View CVR View Through Conversion Revenue
View Through Conversions Zip/Postal Code

Ad Serving Spend Ad Serving Vendor ID
Ad Serving Vendor Name Brand ID
Brand Name CPA
CPC CPM
CTR Campaign End Date
Campaign ID Campaign Name
Campaign Start Date Campaign Status
Campaign UGCID Clicks
Client CPA Client CPC
Client CPM Client Cost
Client ID Contract Ad Serving Rate
Contract Ad Serving Spend Contract Media Rate
Contract Media Spend Contract Total Rate
Contract Total Spend Contract Units
Contracted Actions Contracted Clicks
Contracted Impressions Contracted Video Completions
Contracted Video Views Contracted Viewable Impressions
Data Spend Date
Delivered Units Eligible Impressions
Gross Actual Start Gross Data Through
Gross Report Through Impressions
Initiative Name Interactions
Inventory Spend KPI Goal
KPI Goal Type KPI ID
KPI Name Line Item End Date
Line Item ID Line Item Lineage
Line Item Name Line Item Start Date
Line Item Type Measurable Impressions
Media Plan Approval Version Media Plan ID
Media Plan Name Media Spend
Net Media Spend Property ID
Property Name Property Type
Property URL Rate Type
Rate Type Unit Total Click Conversions
Total Conversions Total Spend
Total View Conversions Vendor ID
Vendor Name Video Completions
Video Starts Video Views
Viewable Impressions

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