Adventive
Adventive is an end-to-end rich media production and ad serving platform that provides publishers and advertisers powerful, yet easy-to-use tools to build, serve and track digital ad campaigns across desktop, tablet and mobile.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Ad Unit ID | Ad Unit Name |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Created Date | Date |
| End Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Placement ID | Placement Name |
| Preview | Preview URL |
| Site ID | Site Name |
| Start Date | Starts |
| Third Quartiles | Unique Clicks |
| Unique Engagements | Unique Impressions |
Data View Details: Ad Units
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Site ID | Site Name |
| Placement Name | Placement ID |
| Ad Unit Name | Ad Unit ID |
| Preview URL | Preview |
| Impressions | Unique Impressions |
| Clicks | Unique Clicks |
| Engagements | Unique Engagements |
| Hovers | Expands |
| Collapses | Starts |
| First Quartiles | Midpoints |
| Third Quartiles | Completes |
| CTR | Engagement Rate |
| Date |
Data View Details: Campaigns
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Created Date | Start Date |
| End Date | Impressions |
| Unique Impressions | Clicks |
| Unique Clicks | Engagements |
| Unique Engagements | Hovers |
| Expands | Collapses |
| Starts | First Quartiles |
| Midpoints | Third Quartiles |
| Completes | CTR |
| Engagement Rate | Date |
Data View Details: Placements
| Placement Name | Advertiser ID |
| Advertiser Name | Campaign ID |
| Campaign Name | Site ID |
| Site Name | Impressions |
| Unique Impressions | Clicks |
| Unique Clicks | Engagements |
| Unique Engagements | Hovers |
| Expands | Collapses |
| Starts | First Quartiles |
| Midpoints | Third Quartiles |
| Completes | CTR |
| Engagement Rate | Date |
Data View Details: Sites
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Site Name | Impressions |
| Unique Impressions | Clicks |
| Unique Clicks | Engagements |
| Unique Engagements | Hovers |
| Expands | Collapses |
| Starts | First Quartiles |
| Midpoints | Third Quartiles |
| Completes | CTR |
| Engagement Rate | Date |
Products
Solutions
Resources
Company
Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms
TapClicks ©
. All rights reserved.