AdRoll
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Ad Format | Ad Format ID |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad ID |
| Ad Optimization | Ad Size |
| Advertisable ID | Body |
| Bounce Rate | Bounced Visitors |
| Budget | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Campaign | Campaign CPC |
| Campaign CPM | Campaign ID |
| Campaign Max CPM | Campaign Name |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Created Date | Creative Preview URL |
| Currency | Date |
| Delay Hours | Destination URL |
| Email ID | Email Subject |
| End Date | Engaged Visitor Cost |
| Engaged Visitors | Flight Timezone |
| Has Edits? | Has Pending Edits? |
| Headline | Height |
| Impressions | Is Active? |
| Is Outlined? | Message |
| New Visitor Cost | New Visitors |
| Non-Bounced Visitors | Open Rate |
| Opens | Original Ad |
| Outline Color | Prospecting KPI Goal |
| Prospecting KPI Metric | Revenue |
| Sends | Sequence Position |
| Source | Start Date |
| Status | Total Conversions |
| Type | Updated Date |
| Valid Clicktag? | View Through Conversions |
| View Through Revenue | Width |
Data View Details: Ad Group
| Campaign Name | Advertisable ID |
| Campaign Status | Campaign ID |
| Channel | Source |
| Ad Group ID | Ad Group |
| Ad Group Status | Created Date |
| Is Active? | Updated Date |
| Ad Optimization | Flight Timezone |
| Impressions | Clicks |
| Cost | Revenue |
| New Visitors | Engaged Visitors |
| Bounced Visitors | Non-Bounced Visitors |
| View Through Conversions | Click Through Conversions |
| View Through Revenue | Click Through Revenue |
| CTR | CPC |
| CPM | Total Conversions |
| New Visitor Cost | Engaged Visitor Cost |
| Bounce Rate | Open Rate |
| CPA | CTC Rate |
| Click CPA | Date |
Data View Details: Ads
| Campaign Name | Advertisable ID |
| Campaign Status | Campaign ID |
| Channel | Source |
| Ad Group ID | Ad Group |
| Ad Group Status | Ad ID |
| Ad | Type |
| Ad Size | Ad Format |
| Ad Status | Created Date |
| Height | Width |
| Ad Format ID | Headline |
| Body | Message |
| Is Active? | Updated Date |
| Has Edits? | Has Pending Edits? |
| Original Ad | Is Outlined? |
| Outline Color | Valid Clicktag? |
| Creative Preview URL | Destination URL |
| Impressions | Clicks |
| Cost | Revenue |
| New Visitors | Engaged Visitors |
| Bounced Visitors | Non-Bounced Visitors |
| View Through Conversions | Click Through Conversions |
| View Through Revenue | Click Through Revenue |
| CTR | CPC |
| CPM | Total Conversions |
| New Visitor Cost | Engaged Visitor Cost |
| Bounce Rate | Open Rate |
| CPA | CTC Rate |
| Click CPA | Client Cost |
| Client CPM | Client CPC |
| Date |
Data View Details: Campaigns
| Campaign ID | Campaign |
| Advertisable ID | Channel |
| Source | Type |
| Campaign Status | Created Date |
| Start Date | End Date |
| Updated Date | Budget |
| Campaign CPC | Campaign CPM |
| Campaign Max CPM | Currency |
| Prospecting KPI Goal | Prospecting KPI Metric |
| Impressions | Clicks |
| Cost | Revenue |
| New Visitors | Engaged Visitors |
| Bounced Visitors | Non-Bounced Visitors |
| Sends | Opens |
| View Through Conversions | Click Through Conversions |
| View Through Revenue | Click Through Revenue |
| CTR | CPC |
| CPM | Total Conversions |
| New Visitor Cost | Engaged Visitor Cost |
| Bounce Rate | Open Rate |
| CPA | CTC Rate |
| Click CPA | Client Cost |
| Client CPM | Client CPC |
| Date |
Data View Details: Email
| Campaign Name | Advertisable ID |
| Campaign Status | Campaign ID |
| Channel | Source |
| Email ID | Email Subject |
| Sequence Position | Status |
| Created Date | Delay Hours |
| Impressions | Clicks |
| Cost | Revenue |
| New Visitors | Engaged Visitors |
| Bounced Visitors | Non-Bounced Visitors |
| View Through Conversions | Click Through Conversions |
| View Through Revenue | Click Through Revenue |
| Sends | Opens |
| CTR | CPC |
| CPM | Total Conversions |
| New Visitor Cost | Engaged Visitor Cost |
| Bounce Rate | Open Rate |
| CPA | CTC Rate |
| Click CPA | Date |
All Dimensions and Metrics:
| Ad Actual Status | Ad Actual Status json |
| Ad Body | Ad Call to Action |
| Ad Campaign Type | Ad Channel |
| Ad Created Date | Ad Destination URL |
| Ad EID | Ad Format |
| Ad Format ID | Ad Format Name |
| Ad Group Created Date | Ad Group EID |
| Ad Group Flight Timezone | Ad Group Flights |
| Ad Group Status | Ad Group Updated Date |
| Ad Headline | Ad Height |
| Ad Message | Ad Optimization |
| Ad Outline Color | Ad Preview |
| Ad SRC | Ad Status |
| Ad Type | Ad Updated Date |
| Ad Width | Ad has Edits? |
| Ad has Pending Edits? | Ad has future Campaigns? |
| Ads AdRoll EID | Advertisable Business Unit |
| Advertisable Created Date | Advertisable EID |
| Advertisable Organization | Advertisable Status |
| Advertisable URL | Attributed Revenue |
| Audience EID | Audience Inclusion |
| Audience Size New | Audience Size Total |
| Audience Size in Date Range | Average Order Value |
| Bounce Rate | Bounced Visitors |
| CPA | CPC |
| CPM | CTC Rate |
| CTR | Campaign ABM Type |
| Campaign Actual Status | Campaign Actual Status Json |
| Campaign Budget | Campaign Budget End Date |
| Campaign Budget Goal | Campaign Budget Settings String |
| Campaign Budget Start Date | Campaign Budget Type |
| Campaign Channel | Campaign Created Date |
| Campaign EID | Campaign Effective Status |
| Campaign End Date | Campaign Kpi Currency |
| Campaign Kpi Goal | Campaign Kpi Metric |
| Campaign Max CPM | Campaign Newsletter Scheduled Date |
| Campaign Newsletter Sends | Campaign Playbook EID |
| Campaign Playbook Name | Campaign Processing Status |
| Campaign Source | Campaign Spend Limit Until |
| Campaign Spend Limit Until Reason | Campaign Start Date |
| Campaign Status | Campaign Targeting Type |
| Campaign Type | Campaign Updated Date |
| Campaign for Segment | Click CPA |
| Click ROAS | Click ROI |
| Click Revenue | Click Through Conversion Window |
| Click Throughs | Clicks |
| Conversion Ad Size | Conversion Adroll Conversion Id |
| Conversion Attributed Conversions | Conversion Attribution Credit |
| Conversion Attribution Model | Conversion City |
| Conversion Cookie | Conversion Country |
| Conversion Device | Conversion External Data |
| Conversion First Touch Timestamp | Conversion Last Touch Timestamp |
| Conversion Rate | Conversion Referrer URL |
| Conversion Time | Conversion Touchpoint Timestamp |
| Conversion Value | Conversions |
| Cost | Daily Bounce Rate |
| Daily Enaged Visitor Cost | Daily Engaged Visitors |
| Daily New Visitor Cost | Daily New Visitors |
| Date | Days to Conversion First Touch |
| Days to Conversion Last Touch | Duration |
| Email Actual Status | Email Actual Status json |
| Email Created Date | Email Delay Hours |
| Email EID | Email Sequence Position |
| Email Status | Engaged Visitor Cost |
| Engaged Visitors | Facebook Permalink |
| Frequency | Impressions |
| In Ad Group Relationship EID | Influenced Revenue |
| Influenced Throughs | Instagram Permalink |
| Is Abm Customer? | Is Ad Active? |
| Is Ad Group Active? | Is Ad Outlined? |
| Is Advertisable Active? | Is Advertisable B2B? |
| Is Audience Active? | Is Click Tag Valid? |
| Is Conversion Segment? | Is Segment Active? |
| Kpi Currency | Kpi Goal |
| Kpi Metric | LinkedIn Permalink |
| New Visitor Cost | New Visitors |
| Non Bounced Visitors | Non Bounced Visitors Rate |
| Open Rate | Opens |
| Original Ad EID | ROAS |
| ROI | Rev Share Click Percent |
| Rev Share View Percent | Revenue |
| Segment Conversion Value | Segment Currency |
| Segment Description | Segment Duration |
| Segment EID | Segment Tags |
| Segment Type | Sends |
| Significant Ad Group Flight End | Significant Ad Group Flight Start |
| UTM Campaign | UTM Content |
| UTM Medium | UTM Source |
| UTM Term | VTC Rate |
| View CPA | View ROAS |
| View ROI | View Revenue |
| View Through Conversion Window | View Throughs |
| previewUrl |
Data View Details: Ad
| Clicks | Impressions |
| Cost | Conversions |
| Click Throughs | View Throughs |
| Revenue | CTR |
| CPC | CPA |
| Click CPA | View CPA |
| Average Order Value | CTC Rate |
| VTC Rate | ROAS |
| Click ROAS | View ROAS |
| ROI | Click ROI |
| View ROI | Influenced Throughs |
| Influenced Revenue | New Visitors |
| Engaged Visitors | Bounced Visitors |
| Non Bounced Visitors | New Visitor Cost |
| Engaged Visitor Cost | Bounce Rate |
| Daily New Visitors | Daily Engaged Visitors |
| Daily Bounce Rate | Daily New Visitor Cost |
| Daily Enaged Visitor Cost | Sends |
| Opens | Open Rate |
| Frequency | Conversion Value |
| Click Through Conversion Window | View Through Conversion Window |
| Click Revenue | View Revenue |
| CPM | Conversion Rate |
| Non Bounced Visitors Rate | Date |
| previewUrl | Ad EID |
| Ad Format ID | Ad Format |
| Ad Format Name | Advertisable EID |
| Ad has future Campaigns? | Ad Destination URL |
| Ad Headline | Ad Body |
| Ad Message | Ad Call to Action |
| Is Ad Active? | Ad SRC |
| Ad Status | Ad Actual Status json |
| Ad Actual Status | Ad Type |
| Ad Height | Ad Width |
| Ad Created Date | Ad Updated Date |
| Ad has Edits? | Ad has Pending Edits? |
| Original Ad EID | Is Ad Outlined? |
| Ad Outline Color | Is Click Tag Valid? |
| Facebook Permalink | Instagram Permalink |
| LinkedIn Permalink | UTM Source |
| UTM Medium | UTM Campaign |
| UTM Term | UTM Content |
| Ad Channel | Ad Campaign Type |
| Ads AdRoll EID | Ad Group EID |
| Is Ad Group Active? | In Ad Group Relationship EID |
| Ad Preview |
Data View Details: Ad Group
| Clicks | Impressions |
| Cost | Conversions |
| Click Throughs | View Throughs |
| Revenue | CTR |
| CPC | CPA |
| Click CPA | View CPA |
| Average Order Value | CTC Rate |
| VTC Rate | ROAS |
| Click ROAS | View ROAS |
| ROI | Click ROI |
| View ROI | Influenced Throughs |
| Influenced Revenue | New Visitors |
| Engaged Visitors | Bounced Visitors |
| Non Bounced Visitors | New Visitor Cost |
| Engaged Visitor Cost | Bounce Rate |
| Daily New Visitors | Daily Engaged Visitors |
| Daily Bounce Rate | Daily New Visitor Cost |
| Daily Enaged Visitor Cost | Sends |
| Opens | Open Rate |
| Frequency | Conversion Value |
| Click Through Conversion Window | View Through Conversion Window |
| Click Revenue | View Revenue |
| CPM | Conversion Rate |
| Non Bounced Visitors Rate | Kpi Goal |
| Date | Ad Group EID |
| Ad Optimization | Campaign EID |
| Is Ad Group Active? | Ad Group Status |
| Campaign Effective Status | Campaign Status |
| Ad Group Created Date | Ad Group Updated Date |
| Ad Group Flight Timezone | Ad Group Flights |
| Campaign Processing Status | Significant Ad Group Flight Start |
| Significant Ad Group Flight End | Kpi Currency |
| Kpi Metric | Ad Type |
| Advertisable EID |
Data View Details: Advertisable
| Clicks | Impressions |
| Cost | Conversions |
| Click Throughs | View Throughs |
| Revenue | CTR |
| CPC | CPA |
| Click CPA | View CPA |
| Average Order Value | CTC Rate |
| VTC Rate | ROAS |
| Click ROAS | View ROAS |
| ROI | Click ROI |
| View ROI | Influenced Throughs |
| Influenced Revenue | New Visitors |
| Engaged Visitors | Bounced Visitors |
| Non Bounced Visitors | New Visitor Cost |
| Engaged Visitor Cost | Bounce Rate |
| Daily New Visitors | Daily Engaged Visitors |
| Daily Bounce Rate | Daily New Visitor Cost |
| Daily Enaged Visitor Cost | Sends |
| Opens | Open Rate |
| Frequency | Conversion Value |
| Click Through Conversion Window | View Through Conversion Window |
| Click Revenue | View Revenue |
| CPM | Conversion Rate |
| Non Bounced Visitors Rate | Rev Share View Percent |
| Rev Share Click Percent | Date |
| Advertisable EID | Is Advertisable Active? |
| Is Advertisable B2B? | Advertisable Business Unit |
| Is Abm Customer? | Advertisable Organization |
| Advertisable Status | Advertisable URL |
| Advertisable Created Date |
Data View Details: Audience
| Conversion Value | Duration |
| Audience Size New | Audience Size Total |
| Audience Size in Date Range | Audience EID |
| Is Audience Active? | Campaign for Segment |
| Audience Inclusion |
Data View Details: Campaign
| Clicks | Impressions |
| Cost | Conversions |
| Click Throughs | View Throughs |
| Revenue | CTR |
| CPC | CPA |
| Click CPA | View CPA |
| Average Order Value | CTC Rate |
| VTC Rate | ROAS |
| Click ROAS | View ROAS |
| ROI | Click ROI |
| View ROI | Influenced Throughs |
| Influenced Revenue | New Visitors |
| Engaged Visitors | Bounced Visitors |
| Non Bounced Visitors | New Visitor Cost |
| Engaged Visitor Cost | Bounce Rate |
| Daily New Visitors | Daily Engaged Visitors |
| Daily Bounce Rate | Daily New Visitor Cost |
| Daily Enaged Visitor Cost | Sends |
| Opens | Open Rate |
| Frequency | Conversion Value |
| Click Through Conversion Window | View Through Conversion Window |
| Click Revenue | View Revenue |
| CPM | Conversion Rate |
| Non Bounced Visitors Rate | Campaign Budget |
| Campaign Budget Goal | Campaign Max CPM |
| Campaign Newsletter Sends | Date |
| Campaign EID | Advertisable EID |
| Campaign Budget Type | Campaign Budget Start Date |
| Campaign Budget End Date | Campaign Budget Settings String |
| Campaign Created Date | Campaign Start Date |
| Campaign End Date | Campaign Status |
| Campaign Actual Status Json | Campaign Actual Status |
| Campaign Updated Date | Campaign Channel |
| Campaign Source | Campaign Type |
| Campaign ABM Type | Campaign Targeting Type |
| Campaign Kpi Goal | Campaign Kpi Currency |
| Campaign Kpi Metric | Campaign Spend Limit Until |
| Campaign Spend Limit Until Reason | Campaign Processing Status |
| Campaign Playbook EID | Campaign Playbook Name |
| Campaign Newsletter Scheduled Date |
Data View Details: Email
| Opens | Email Sequence Position |
| Email Delay Hours | Open Rate |
| Sends | Date |
| Email EID | Email Status |
| Email Actual Status json | Email Actual Status |
| Email Created Date |
Data View Details: Granular Conversion
| Conversion Attributed Conversions | Days to Conversion First Touch |
| Days to Conversion Last Touch | Attributed Revenue |
| Conversion Time | Conversion Attribution Model |
| Conversion Attribution Credit | Conversion Adroll Conversion Id |
| Conversion Touchpoint Timestamp | Conversion Device |
| Conversion Country | Conversion City |
| Conversion First Touch Timestamp | Conversion Last Touch Timestamp |
| Conversion External Data | Conversion Referrer URL |
| Conversion Cookie | Conversion Ad Size |
Data View Details: Segment
| Segment Conversion Value | Segment Duration |
| Segment EID | Is Segment Active? |
| Is Conversion Segment? | Segment Type |
| Segment Tags | Segment Currency |
| Segment Description |
Products
Solutions
Resources
Company
Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms
TapClicks ©
. All rights reserved.