AdRoll

AdRoll

AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Group
  • Ads
  • Campaigns
  • Email

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad
  • Ad Format
  • Ad Format ID
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad ID
  • Ad Optimization
  • Ad Size
  • Ad Status
  • Advertisable ID
  • Body
  • Bounce Rate
  • Bounced Visitors
  • Budget
  • CPA
  • CPC
  • CPM
  • CTC Rate
  • CTR
  • Campaign
  • Campaign CPC
  • Campaign CPM
  • Campaign ID
  • Campaign Max CPM
  • Campaign Name
  • Campaign Status
  • Channel
  • Click CPA
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Cost
  • Created Date
  • Currency
  • Date
  • Delay Hours
  • Email ID
  • Email Subject
  • End Date
  • Engaged Visitor Cost
  • Engaged Visitors
  • Flight Timezone
  • Has Edits?
  • Has Pending Edits?
  • Headline
  • Height
  • Impressions
  • Is Active?
  • Is Outlined?
  • Message
  • New Visitor Cost
  • New Visitors
  • Non-Bounced Visitors
  • Open Rate
  • Opens
  • Original Ad
  • Outline Color
  • Prospecting KPI Goal
  • Prospecting KPI Metric
  • Revenue
  • Sends
  • Sequence Position
  • Source
  • Start Date
  • Status
  • Total Conversions
  • Type
  • Updated Date
  • Valid Clicktag?
  • View Through Conversions
  • View Through Revenue
  • Width

Data View Details: Ad Group

  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad Optimization
  • Advertisable ID
  • Bounce Rate
  • Bounced Visitors
  • CPA
  • CPC
  • CPM
  • CTC Rate
  • CTR
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Channel
  • Click CPA
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Cost
  • Created Date
  • Date
  • Engaged Visitor Cost
  • Engaged Visitors
  • Flight Timezone
  • Impressions
  • Is Active?
  • New Visitor Cost
  • New Visitors
  • Non-Bounced Visitors
  • Open Rate
  • Revenue
  • Source
  • Total Conversions
  • Updated Date
  • View Through Conversions
  • View Through Revenue

Data View Details: Ads

  • Ad
  • Ad Format
  • Ad Format ID
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad ID
  • Ad Size
  • Ad Status
  • Advertisable ID
  • Body
  • Bounce Rate
  • Bounced Visitors
  • CPA
  • CPC
  • CPM
  • CTC Rate
  • CTR
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Channel
  • Click CPA
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Cost
  • Created Date
  • Date
  • Engaged Visitor Cost
  • Engaged Visitors
  • Has Edits?
  • Has Pending Edits?
  • Headline
  • Height
  • Impressions
  • Is Active?
  • Is Outlined?
  • Message
  • New Visitor Cost
  • New Visitors
  • Non-Bounced Visitors
  • Open Rate
  • Original Ad
  • Outline Color
  • Revenue
  • Source
  • Total Conversions
  • Type
  • Updated Date
  • Valid Clicktag?
  • View Through Conversions
  • View Through Revenue
  • Width

Data View Details: Campaigns

  • Advertisable ID
  • Bounce Rate
  • Bounced Visitors
  • Budget
  • CPA
  • CPC
  • CPM
  • CTC Rate
  • CTR
  • Campaign
  • Campaign CPC
  • Campaign CPM
  • Campaign ID
  • Campaign Max CPM
  • Campaign Status
  • Channel
  • Click CPA
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Client CPC
  • Client CPM
  • Client Cost
  • Cost
  • Created Date
  • Currency
  • Date
  • End Date
  • Engaged Visitor Cost
  • Engaged Visitors
  • Impressions
  • New Visitor Cost
  • New Visitors
  • Non-Bounced Visitors
  • Open Rate
  • Opens
  • Prospecting KPI Goal
  • Prospecting KPI Metric
  • Revenue
  • Sends
  • Source
  • Start Date
  • Total Conversions
  • Type
  • Updated Date
  • View Through Conversions
  • View Through Revenue

Data View Details: Email

  • Advertisable ID
  • Bounce Rate
  • Bounced Visitors
  • CPA
  • CPC
  • CPM
  • CTC Rate
  • CTR
  • Campaign ID
  • Campaign Name
  • Campaign Status
  • Channel
  • Click CPA
  • Click Through Conversions
  • Click Through Revenue
  • Clicks
  • Cost
  • Created Date
  • Date
  • Delay Hours
  • Email ID
  • Email Subject
  • Engaged Visitor Cost
  • Engaged Visitors
  • Impressions
  • New Visitor Cost
  • New Visitors
  • Non-Bounced Visitors
  • Open Rate
  • Opens
  • Revenue
  • Sends
  • Sequence Position
  • Source
  • Status
  • Total Conversions
  • View Through Conversions
  • View Through Revenue

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