AdRoll

AdRoll

AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Ad Format Ad Format ID
Ad Group Ad Group ID
Ad Group Status Ad ID
Ad Optimization Ad Size
Advertisable ID Body
Bounce Rate Bounced Visitors
Budget CPA
CPC CPM
CTC Rate CTR
Campaign Campaign CPC
Campaign CPM Campaign ID
Campaign Max CPM Campaign Name
Campaign Status Channel
Click CPA Click Through Conversions
Click Through Revenue Clicks
Client CPC Client CPM
Client Cost Cost
Created Date Creative Preview URL
Currency Date
Delay Hours Destination URL
Email ID Email Subject
End Date Engaged Visitor Cost
Engaged Visitors Flight Timezone
Has Edits? Has Pending Edits?
Headline Height
Impressions Is Active?
Is Outlined? Message
New Visitor Cost New Visitors
Non-Bounced Visitors Open Rate
Opens Original Ad
Outline Color Prospecting KPI Goal
Prospecting KPI Metric Revenue
Sends Sequence Position
Source Start Date
Status Total Conversions
Type Updated Date
Valid Clicktag? View Through Conversions
View Through Revenue Width
Campaign Name Advertisable ID
Campaign Status Campaign ID
Channel Source
Ad Group ID Ad Group
Ad Group Status Created Date
Is Active? Updated Date
Ad Optimization Flight Timezone
Impressions Clicks
Cost Revenue
New Visitors Engaged Visitors
Bounced Visitors Non-Bounced Visitors
View Through Conversions Click Through Conversions
View Through Revenue Click Through Revenue
CTR CPC
CPM Total Conversions
New Visitor Cost Engaged Visitor Cost
Bounce Rate Open Rate
CPA CTC Rate
Click CPA Date
Campaign ID Campaign
Advertisable ID Channel
Source Type
Campaign Status Created Date
Start Date End Date
Updated Date Budget
Campaign CPC Campaign CPM
Campaign Max CPM Currency
Prospecting KPI Goal Prospecting KPI Metric
Impressions Clicks
Cost Revenue
New Visitors Engaged Visitors
Bounced Visitors Non-Bounced Visitors
Sends Opens
View Through Conversions Click Through Conversions
View Through Revenue Click Through Revenue
CTR CPC
CPM Total Conversions
New Visitor Cost Engaged Visitor Cost
Bounce Rate Open Rate
CPA CTC Rate
Click CPA Client Cost
Client CPM Client CPC
Date
Campaign Name Advertisable ID
Campaign Status Campaign ID
Channel Source
Email ID Email Subject
Sequence Position Status
Created Date Delay Hours
Impressions Clicks
Cost Revenue
New Visitors Engaged Visitors
Bounced Visitors Non-Bounced Visitors
View Through Conversions Click Through Conversions
View Through Revenue Click Through Revenue
Sends Opens
CTR CPC
CPM Total Conversions
New Visitor Cost Engaged Visitor Cost
Bounce Rate Open Rate
CPA CTC Rate
Click CPA Date
All Dimensions and Metrics:
Ad Actual Status Ad Actual Status json
Ad Body Ad Call to Action
Ad Campaign Type Ad Channel
Ad Created Date Ad Destination URL
Ad EID Ad Format
Ad Format ID Ad Format Name
Ad Group Created Date Ad Group EID
Ad Group Flight Timezone Ad Group Flights
Ad Group Status Ad Group Updated Date
Ad Headline Ad Height
Ad Message Ad Optimization
Ad Outline Color Ad Preview
Ad SRC Ad Status
Ad Type Ad Updated Date
Ad Width Ad has Edits?
Ad has Pending Edits? Ad has future Campaigns?
Ads AdRoll EID Advertisable Business Unit
Advertisable Created Date Advertisable EID
Advertisable Organization Advertisable Status
Advertisable URL Attributed Revenue
Audience EID Audience Inclusion
Audience Size New Audience Size Total
Audience Size in Date Range Average Order Value
Bounce Rate Bounced Visitors
CPA CPC
CPM CTC Rate
CTR Campaign ABM Type
Campaign Actual Status Campaign Actual Status Json
Campaign Budget Campaign Budget End Date
Campaign Budget Goal Campaign Budget Settings String
Campaign Budget Start Date Campaign Budget Type
Campaign Channel Campaign Created Date
Campaign EID Campaign Effective Status
Campaign End Date Campaign Kpi Currency
Campaign Kpi Goal Campaign Kpi Metric
Campaign Max CPM Campaign Newsletter Scheduled Date
Campaign Newsletter Sends Campaign Playbook EID
Campaign Playbook Name Campaign Processing Status
Campaign Source Campaign Spend Limit Until
Campaign Spend Limit Until Reason Campaign Start Date
Campaign Status Campaign Targeting Type
Campaign Type Campaign Updated Date
Campaign for Segment Click CPA
Click ROAS Click ROI
Click Revenue Click Through Conversion Window
Click Throughs Clicks
Conversion Ad Size Conversion Adroll Conversion Id
Conversion Attributed Conversions Conversion Attribution Credit
Conversion Attribution Model Conversion City
Conversion Cookie Conversion Country
Conversion Device Conversion External Data
Conversion First Touch Timestamp Conversion Last Touch Timestamp
Conversion Rate Conversion Referrer URL
Conversion Time Conversion Touchpoint Timestamp
Conversion Value Conversions
Cost Daily Bounce Rate
Daily Enaged Visitor Cost Daily Engaged Visitors
Daily New Visitor Cost Daily New Visitors
Date Days to Conversion First Touch
Days to Conversion Last Touch Duration
Email Actual Status Email Actual Status json
Email Created Date Email Delay Hours
Email EID Email Sequence Position
Email Status Engaged Visitor Cost
Engaged Visitors
Frequency Impressions
In Ad Group Relationship EID Influenced Revenue
Influenced Throughs
Is Abm Customer? Is Ad Active?
Is Ad Group Active? Is Ad Outlined?
Is Advertisable Active? Is Advertisable B2B?
Is Audience Active? Is Click Tag Valid?
Is Conversion Segment? Is Segment Active?
Kpi Currency Kpi Goal
Kpi Metric
New Visitor Cost New Visitors
Non Bounced Visitors Non Bounced Visitors Rate
Open Rate Opens
Original Ad EID ROAS
ROI Rev Share Click Percent
Rev Share View Percent Revenue
Segment Conversion Value Segment Currency
Segment Description Segment Duration
Segment EID Segment Tags
Segment Type Sends
Significant Ad Group Flight End Significant Ad Group Flight Start
UTM Campaign UTM Content
UTM Medium UTM Source
UTM Term VTC Rate
View CPA View ROAS
View ROI View Revenue
View Through Conversion Window View Throughs
previewUrl
Clicks Impressions
Cost Conversions
Click Throughs View Throughs
Revenue CTR
CPC CPA
Click CPA View CPA
Average Order Value CTC Rate
VTC Rate ROAS
Click ROAS View ROAS
ROI Click ROI
View ROI Influenced Throughs
Influenced Revenue New Visitors
Engaged Visitors Bounced Visitors
Non Bounced Visitors New Visitor Cost
Engaged Visitor Cost Bounce Rate
Daily New Visitors Daily Engaged Visitors
Daily Bounce Rate Daily New Visitor Cost
Daily Enaged Visitor Cost Sends
Opens Open Rate
Frequency Conversion Value
Click Through Conversion Window View Through Conversion Window
Click Revenue View Revenue
CPM Conversion Rate
Non Bounced Visitors Rate Kpi Goal
Date Ad Group EID
Ad Optimization Campaign EID
Is Ad Group Active? Ad Group Status
Campaign Effective Status Campaign Status
Ad Group Created Date Ad Group Updated Date
Ad Group Flight Timezone Ad Group Flights
Campaign Processing Status Significant Ad Group Flight Start
Significant Ad Group Flight End Kpi Currency
Kpi Metric Ad Type
Advertisable EID
Clicks Impressions
Cost Conversions
Click Throughs View Throughs
Revenue CTR
CPC CPA
Click CPA View CPA
Average Order Value CTC Rate
VTC Rate ROAS
Click ROAS View ROAS
ROI Click ROI
View ROI Influenced Throughs
Influenced Revenue New Visitors
Engaged Visitors Bounced Visitors
Non Bounced Visitors New Visitor Cost
Engaged Visitor Cost Bounce Rate
Daily New Visitors Daily Engaged Visitors
Daily Bounce Rate Daily New Visitor Cost
Daily Enaged Visitor Cost Sends
Opens Open Rate
Frequency Conversion Value
Click Through Conversion Window View Through Conversion Window
Click Revenue View Revenue
CPM Conversion Rate
Non Bounced Visitors Rate Rev Share View Percent
Rev Share Click Percent Date
Advertisable EID Is Advertisable Active?
Is Advertisable B2B? Advertisable Business Unit
Is Abm Customer? Advertisable Organization
Advertisable Status Advertisable URL
Advertisable Created Date
Conversion Value Duration
Audience Size New Audience Size Total
Audience Size in Date Range Audience EID
Is Audience Active? Campaign for Segment
Audience Inclusion
Clicks Impressions
Cost Conversions
Click Throughs View Throughs
Revenue CTR
CPC CPA
Click CPA View CPA
Average Order Value CTC Rate
VTC Rate ROAS
Click ROAS View ROAS
ROI Click ROI
View ROI Influenced Throughs
Influenced Revenue New Visitors
Engaged Visitors Bounced Visitors
Non Bounced Visitors New Visitor Cost
Engaged Visitor Cost Bounce Rate
Daily New Visitors Daily Engaged Visitors
Daily Bounce Rate Daily New Visitor Cost
Daily Enaged Visitor Cost Sends
Opens Open Rate
Frequency Conversion Value
Click Through Conversion Window View Through Conversion Window
Click Revenue View Revenue
CPM Conversion Rate
Non Bounced Visitors Rate Campaign Budget
Campaign Budget Goal Campaign Max CPM
Campaign Newsletter Sends Date
Campaign EID Advertisable EID
Campaign Budget Type Campaign Budget Start Date
Campaign Budget End Date Campaign Budget Settings String
Campaign Created Date Campaign Start Date
Campaign End Date Campaign Status
Campaign Actual Status Json Campaign Actual Status
Campaign Updated Date Campaign Channel
Campaign Source Campaign Type
Campaign ABM Type Campaign Targeting Type
Campaign Kpi Goal Campaign Kpi Currency
Campaign Kpi Metric Campaign Spend Limit Until
Campaign Spend Limit Until Reason Campaign Processing Status
Campaign Playbook EID Campaign Playbook Name
Campaign Newsletter Scheduled Date
Opens Email Sequence Position
Email Delay Hours Open Rate
Sends Date
Email EID Email Status
Email Actual Status json Email Actual Status
Email Created Date
Conversion Attributed Conversions Days to Conversion First Touch
Days to Conversion Last Touch Attributed Revenue
Conversion Time Conversion Attribution Model
Conversion Attribution Credit Conversion Adroll Conversion Id
Conversion Touchpoint Timestamp Conversion Device
Conversion Country Conversion City
Conversion First Touch Timestamp Conversion Last Touch Timestamp
Conversion External Data Conversion Referrer URL
Conversion Cookie Conversion Ad Size
Segment Conversion Value Segment Duration
Segment EID Is Segment Active?
Is Conversion Segment? Segment Type
Segment Tags Segment Currency
Segment Description

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