Adobe Advertising Cloud

Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Placements
  • Videos
  • Ads
  • Sites
  • Ad Types
  • Geo Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Impressions
  • Views
  • Daily Avg. % Viewed
  • Play Rate
  • Playtime per View (s)
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • Facebook Shares
  • Twitter Shares
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Impression Conversions
  • View Conversions
  • Click Through Conversions
  • Viewed Minutes
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Engagements
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conv. Avg. Days
  • View Conv. Avg. Days
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR
  • Client Total Media Cost
  • Client CPC
  • Client CPM
  • Client CPV
  • Client CPCV
  • Campaigns

Start Automating Your Marketing Data Today!

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