Adobe Advertising Cloud

Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Types
  • Ads
  • Campaigns
  • Geo Performance
  • Placements
  • Sites
  • Videos

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Ad
  • Ad ID
  • Ad Type
  • Advertiser ID
  • Banner and Overlay Clicks
  • Billable Data Cost
  • Budget
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Name
  • City
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Country
  • Daily Avg. % Viewed
  • Date
  • Duration
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Max Bid
  • Package Name
  • Placement
  • Placement ID
  • Play Rate
  • Playtime per View
  • Playtime per View (s)
  • Site ID
  • Site Name
  • State
  • Tags
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • Type
  • Video
  • Video ID
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Ad Types

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Ad Type
  • Banner and Overlay Clicks
  • Billable Data Cost
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Daily Avg. % Viewed
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Ads

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Ad
  • Ad ID
  • Banner and Overlay Clicks
  • Billable Data Cost
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Daily Avg. % Viewed
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • Type
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Campaigns

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser ID
  • Banner and Overlay Clicks
  • Billable Data Cost
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign
  • Campaign ID
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Daily Avg. % Viewed
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View (s)
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Geo Performance

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign ID
  • Campaign Name
  • City
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Impressions
  • Country
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View
  • State
  • Total Media Cost
  • Twitter Shares
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Placements

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Banner and Overlay Clicks
  • Billable Data Cost
  • Budget
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Daily Avg. % Viewed
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Max Bid
  • Package Name
  • Placement
  • Placement ID
  • Play Rate
  • Playtime per View
  • Tags
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

Data View Details: Sites

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Banner and Overlay Clicks
  • Billable Data Cost
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Daily Avg. % Viewed
  • Date
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View
  • Site ID
  • Site Name
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • Viewed Minutes
  • Views

Data View Details: Videos

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Banner and Overlay Clicks
  • Billable Data Cost
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Click Through Conv. Avg. Days
  • Click Through Conversions
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Total Media Cost
  • Companion CTR
  • Companion Clicks
  • Companion Impressions
  • Daily Avg. % Viewed
  • Date
  • Duration
  • Engagements
  • Facebook Fan Page Clicks
  • Facebook Shares
  • Impression Conv. Avg. Days
  • Impression Conversions
  • Impressions
  • Play Rate
  • Playtime per View
  • Total Ad Clicks
  • Total Media Cost
  • Twitter Shares
  • Video
  • Video ID
  • View Conv. Avg. Days
  • View Conversions
  • Viewed Minutes
  • Views

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