Adobe Advertising Cloud
Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Ad ID | Advertiser ID |
| Banner and Overlay Clicks | Billable Data Cost |
| Budget | CPC |
| CPCV | CPM |
| CPV | CTR |
| Campaign ID | Campaign ID |
| Campaign Name | City |
| Click Through Conv. Avg. Days | Click Through Conversions |
| Client CPC | Client CPCV |
| Client CPM | Client CPV |
| Client Total Media Cost | Companion CTR |
| Companion Clicks | Companion Impressions |
| Companion Impressions | Country |
| Daily Avg. % Viewed | Date |
| Duration | Engagements |
| Facebook Fan Page Clicks | Facebook Shares |
| Impression Conv. Avg. Days | Impression Conversions |
| Impressions | Max Bid |
| Package Name | Placement ID |
| Play Rate | Playtime per View |
| Site ID | State |
| Tags | Total Ad Clicks |
| Total Media Cost | Twitter Shares |
| Type | Video |
| Video ID | View Conv. Avg. Days |
| View Conversions | Viewed Minutes |
| Views |
Data View Details: Ad Types
| Campaign Name | Ad Type |
| Impressions | Views |
| Daily Avg. % Viewed | Play Rate |
| Viewed Minutes | Playtime per View |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Facebook Shares | Twitter Shares |
| Engagements | Facebook Fan Page Clicks |
| Banner and Overlay Clicks | Total Ad Clicks |
| CTR | Total Media Cost |
| Billable Data Cost | CPM |
| CPV | CPC |
| CPCV | Impression Conversions |
| Impression Conv. Avg. Days | View Conversions |
| View Conv. Avg. Days | Click Through Conversions |
| Click Through Conv. Avg. Days | Date |
Data View Details: Ads
| Campaign Name | Ad ID |
| Ad | Type |
| Impressions | Views |
| Daily Avg. % Viewed | Play Rate |
| Viewed Minutes | Playtime per View |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Facebook Shares | Twitter Shares |
| Engagements | Facebook Fan Page Clicks |
| Banner and Overlay Clicks | Total Ad Clicks |
| CTR | Total Media Cost |
| Billable Data Cost | CPM |
| CPV | CPC |
| CPCV | Impression Conversions |
| Impression Conv. Avg. Days | View Conversions |
| View Conv. Avg. Days | Click Through Conversions |
| Click Through Conv. Avg. Days | Companion Impressions |
| Companion Clicks | Companion CTR |
| Client Total Media Cost | Client CPC |
| Client CPM | Client CPV |
| Client CPCV | Date |
Data View Details: Campaigns
| Advertiser ID | Campaign ID |
| Campaign | Impressions |
| Views | Daily Avg. % Viewed |
| Play Rate | Viewed Minutes |
| Playtime per View (s) | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 25% Completion Rate |
| 50% Completion Rate | 75% Completion Rate |
| 100% Completion Rate | Facebook Shares |
| Twitter Shares | Engagements |
| Facebook Fan Page Clicks | Banner and Overlay Clicks |
| Total Ad Clicks | CTR |
| Total Media Cost | Billable Data Cost |
| CPM | CPV |
| CPC | CPCV |
| Impression Conversions | Impression Conv. Avg. Days |
| View Conversions | View Conv. Avg. Days |
| Click Through Conversions | Click Through Conv. Avg. Days |
| Companion Impressions | Companion Clicks |
| Companion CTR | Client Total Media Cost |
| Client CPC | Client CPM |
| Client CPV | Client CPCV |
| Date |
Data View Details: Geo Performance
| Campaign ID | Campaign Name |
| Impressions | Country |
| State | City |
| Views | Play Rate |
| Viewed Minutes | Playtime per View |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Facebook Shares | Twitter Shares |
| Engagements | Facebook Fan Page Clicks |
| CTR | Companion Impressions |
| Companion CTR | Impression Conversions |
| Impression Conv. Avg. Days | View Conversions |
| View Conv. Avg. Days | Click Through Conversions |
| Click Through Conv. Avg. Days | CPM |
| CPV | CPC |
| CPCV | Total Media Cost |
| Client Total Media Cost | Client CPC |
| Client CPM | Client CPV |
| Client CPCV | Date |
Data View Details: Placements
| Campaign Name | Placement ID |
| Placement | Budget |
| Max Bid | Tags |
| Impressions | Views |
| Daily Avg. % Viewed | Play Rate |
| Viewed Minutes | Playtime per View |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Facebook Shares | Twitter Shares |
| Engagements | Facebook Fan Page Clicks |
| Banner and Overlay Clicks | Total Ad Clicks |
| CTR | Total Media Cost |
| Billable Data Cost | CPM |
| CPV | CPC |
| CPCV | Impression Conversions |
| Impression Conv. Avg. Days | View Conversions |
| View Conv. Avg. Days | Click Through Conversions |
| Click Through Conv. Avg. Days | Companion Impressions |
| Companion Clicks | Companion CTR |
| Package Name | Client Total Media Cost |
| Client CPC | Client CPM |
| Client CPV | Client CPCV |
| Date |
Data View Details: Sites
| Campaign Name | Site ID |
| Site Name | Impressions |
| Views | Daily Avg. % Viewed |
| Play Rate | Viewed Minutes |
| Playtime per View | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 25% Completion Rate |
| 50% Completion Rate | 75% Completion Rate |
| 100% Completion Rate | Facebook Shares |
| Twitter Shares | Engagements |
| Facebook Fan Page Clicks | Banner and Overlay Clicks |
| Total Ad Clicks | CTR |
| Total Media Cost | Billable Data Cost |
| CPM | CPV |
| CPC | CPCV |
| Impression Conversions | Companion Impressions |
| Companion Clicks | Companion CTR |
| Client Total Media Cost | Client CPC |
| Client CPM | Client CPV |
| Client CPCV | Date |
Data View Details: Videos
| Campaign Name | Video ID |
| Video | Duration |
| Impressions | Views |
| Daily Avg. % Viewed | Play Rate |
| Viewed Minutes | Playtime per View |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Facebook Shares | Twitter Shares |
| Engagements | Facebook Fan Page Clicks |
| Banner and Overlay Clicks | Total Ad Clicks |
| CTR | Total Media Cost |
| Billable Data Cost | CPM |
| CPV | CPC |
| CPCV | Impression Conversions |
| Impression Conv. Avg. Days | View Conversions |
| View Conv. Avg. Days | Click Through Conversions |
| Click Through Conv. Avg. Days | Companion Impressions |
| Companion Clicks | Companion CTR |
| Client Total Media Cost | Client CPC |
| Client CPM | Client CPV |
| Client CPCV | Date |
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