Adobe Advertising Cloud

Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Ad ID Advertiser ID
Banner and Overlay Clicks Billable Data Cost
Budget CPC
CPCV CPM
CPV CTR
Campaign ID Campaign ID
Campaign Name City
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Companion Impressions Country
Daily Avg. % Viewed Date
Duration Engagements
Facebook Fan Page Clicks Facebook Shares
Impression Conv. Avg. Days Impression Conversions
Impressions Max Bid
Package Name Placement ID
Play Rate Playtime per View
Site ID State
Tags Total Ad Clicks
Total Media Cost Twitter Shares
Type Video
Video ID View Conv. Avg. Days
View Conversions Viewed Minutes
Views
Campaign Name Ad Type
Impressions Views
Daily Avg. % Viewed Play Rate
Viewed Minutes Playtime per View
25% Completions 50% Completions
75% Completions 100% Completions
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Facebook Shares Twitter Shares
Engagements Facebook Fan Page Clicks
Banner and Overlay Clicks Total Ad Clicks
CTR Total Media Cost
Billable Data Cost CPM
CPV CPC
CPCV Impression Conversions
Impression Conv. Avg. Days View Conversions
View Conv. Avg. Days Click Through Conversions
Click Through Conv. Avg. Days Date
Advertiser ID Campaign ID
Campaign Impressions
Views Daily Avg. % Viewed
Play Rate Viewed Minutes
Playtime per View (s) 25% Completions
50% Completions 75% Completions
100% Completions 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Facebook Shares
Twitter Shares Engagements
Facebook Fan Page Clicks Banner and Overlay Clicks
Total Ad Clicks CTR
Total Media Cost Billable Data Cost
CPM CPV
CPC CPCV
Impression Conversions Impression Conv. Avg. Days
View Conversions View Conv. Avg. Days
Click Through Conversions Click Through Conv. Avg. Days
Companion Impressions Companion Clicks
Companion CTR Client Total Media Cost
Client CPC Client CPM
Client CPV Client CPCV
Date
Campaign ID Campaign Name
Impressions Country
State City
Views Play Rate
Viewed Minutes Playtime per View
25% Completions 50% Completions
75% Completions 100% Completions
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Facebook Shares Twitter Shares
Engagements Facebook Fan Page Clicks
CTR Companion Impressions
Companion CTR Impression Conversions
Impression Conv. Avg. Days View Conversions
View Conv. Avg. Days Click Through Conversions
Click Through Conv. Avg. Days CPM
CPV CPC
CPCV Total Media Cost
Client Total Media Cost Client CPC
Client CPM Client CPV
Client CPCV Date
Campaign Name Placement ID
Placement Budget
Max Bid Tags
Impressions Views
Daily Avg. % Viewed Play Rate
Viewed Minutes Playtime per View
25% Completions 50% Completions
75% Completions 100% Completions
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Facebook Shares Twitter Shares
Engagements Facebook Fan Page Clicks
Banner and Overlay Clicks Total Ad Clicks
CTR Total Media Cost
Billable Data Cost CPM
CPV CPC
CPCV Impression Conversions
Impression Conv. Avg. Days View Conversions
View Conv. Avg. Days Click Through Conversions
Click Through Conv. Avg. Days Companion Impressions
Companion Clicks Companion CTR
Package Name Client Total Media Cost
Client CPC Client CPM
Client CPV Client CPCV
Date
Campaign Name Site ID
Site Name Impressions
Views Daily Avg. % Viewed
Play Rate Viewed Minutes
Playtime per View 25% Completions
50% Completions 75% Completions
100% Completions 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Facebook Shares
Twitter Shares Engagements
Facebook Fan Page Clicks Banner and Overlay Clicks
Total Ad Clicks CTR
Total Media Cost Billable Data Cost
CPM CPV
CPC CPCV
Impression Conversions Companion Impressions
Companion Clicks Companion CTR
Client Total Media Cost Client CPC
Client CPM Client CPV
Client CPCV Date
Campaign Name Video ID
Video Duration
Impressions Views
Daily Avg. % Viewed Play Rate
Viewed Minutes Playtime per View
25% Completions 50% Completions
75% Completions 100% Completions
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Facebook Shares Twitter Shares
Engagements Facebook Fan Page Clicks
Banner and Overlay Clicks Total Ad Clicks
CTR Total Media Cost
Billable Data Cost CPM
CPV CPC
CPCV Impression Conversions
Impression Conv. Avg. Days View Conversions
View Conv. Avg. Days Click Through Conversions
Click Through Conv. Avg. Days Companion Impressions
Companion Clicks Companion CTR
Client Total Media Cost Client CPC
Client CPM Client CPV
Client CPCV Date

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