
AdLib DSP
AdLib: The Premium Ad Platform For Everyone Reach Your Audience On The World's Most Popular Sites & Apps. No Contracts. No Minimums.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
100% Completion Rate | 100% Completion Rate |
100% Completions | 25% Completion Rate |
25% Completion Rate | 25% Completions |
50% Completion Rate | 50% Completions |
75% Completion Rate | 75% Completions |
Advertiser Id | Advertiser Name |
CPA | CPC |
CPM | CTR |
Campaign Id | Campaign Name |
Clicks | Clicks |
Clicks | Date |
Expands | Expands |
Impressions | Metro Name |
Post Click CPA | Post Click Conversion Rate |
Post Click Conversions | Post View CPA |
Post View Conversion Rate | Post View Conversions |
Region Name | Rewinds |
Rewinds | Site Name |
Starts | Total Conversions |
Total Spend | Uniqueness Key |
Data View Details: Apps
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | App Name |
App Id | Clicks |
Impressions | Post Click Conversions |
Post View Conversions | Total Conversions |
Starts | 25% Completions |
50% Completions | 75% Completions |
100% Completions | Expands |
Rewinds | Total Spend |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
Date |
Data View Details: Campaigns
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Clicks |
Impressions | Post Click Conversions |
Post View Conversions | Total Conversions |
Starts | 25% Completions |
50% Completions | 75% Completions |
100% Completions | Expands |
Rewinds | Total Spend |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
CTR | CPC |
CPM | CPA |
Post Click CPA | Post View CPA |
Post Click Conversion Rate | Post View Conversion Rate |
Date |
Data View Details: Creative
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Creative Name |
Creative Id | Clicks |
Impressions | Post Click Conversions |
Post View Conversions | Total Conversions |
Starts | 25% Completions |
50% Completions | 75% Completions |
100% Completions | Expands |
Rewinds | Total Spend |
25% Completion Rate | 50% Completion Rate |
75% Completion Rate | 100% Completion Rate |
Date |
Data View Details: Day Parts
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Day Part |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Device Browser
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Browser |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Device Technology
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Device Make |
Device Model | Device Type |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Exchanges
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Exchange Name |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Geo
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Country Name |
Metro Name | Region Name |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Operating System
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Operating System |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
Data View Details: Sites
Uniqueness Key | Advertiser Name |
Advertiser Id | Campaign Name |
Campaign Id | Site Name |
Clicks | Impressions |
Post Click Conversions | Post View Conversions |
Total Conversions | Starts |
25% Completions | 50% Completions |
75% Completions | 100% Completions |
Expands | Rewinds |
Total Spend | 25% Completion Rate |
50% Completion Rate | 75% Completion Rate |
100% Completion Rate | Date |
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