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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Apps
  • Campaigns
  • Creative
  • Day Parts
  • Device Browser
  • Device Technology
  • Exchanges
  • Geo
  • Operating System
  • Sites

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • App Id
  • App Name
  • Browser
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign Id
  • Campaign Name
  • Clicks
  • Country Name
  • Creative Id
  • Creative Name
  • Date
  • Day Part
  • Device Make
  • Device Model
  • Device Type
  • Exchange Name
  • Expands
  • Impressions
  • Metro Name
  • Operating System
  • Post Click CPA
  • Post Click Conversion Rate
  • Post Click Conversions
  • Post View CPA
  • Post View Conversion Rate
  • Post View Conversions
  • Region Name
  • Rewinds
  • Site Name
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Apps

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • App Id
  • App Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Campaigns

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • CPA
  • CPC
  • CPM
  • CTR
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Expands
  • Impressions
  • Post Click CPA
  • Post Click Conversion Rate
  • Post Click Conversions
  • Post View CPA
  • Post View Conversion Rate
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Creative

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Creative Id
  • Creative Name
  • Date
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Day Parts

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Day Part
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Device Browser

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Browser
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Device Technology

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Device Make
  • Device Model
  • Device Type
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Exchanges

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Exchange Name
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Geo

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Country Name
  • Date
  • Expands
  • Impressions
  • Metro Name
  • Post Click Conversions
  • Post View Conversions
  • Region Name
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Operating System

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Expands
  • Impressions
  • Operating System
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

Data View Details: Sites

  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 50% Completion Rate
  • 50% Completions
  • 75% Completion Rate
  • 75% Completions
  • Advertiser Id
  • Advertiser Name
  • Campaign Id
  • Campaign Name
  • Clicks
  • Date
  • Expands
  • Impressions
  • Post Click Conversions
  • Post View Conversions
  • Rewinds
  • Site Name
  • Starts
  • Total Conversions
  • Total Spend
  • Uniqueness Key

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