AdLib DSP

AdLib: The Premium Ad Platform For Everyone Reach Your Audience On The World's Most Popular Sites & Apps. No Contracts. No Minimums.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

100% Completion Rate	100% Completion Rate
100% Completions	25% Completion Rate
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
CPA	CPC
CPM	CTR
Campaign Id	Campaign Name
Clicks	Clicks
Clicks	Date
Expands	Expands
Impressions	Metro Name
Post Click CPA	Post Click Conversion Rate
Post Click Conversions	Post View CPA
Post View Conversion Rate	Post View Conversions
Region Name	Rewinds
Rewinds	Site Name
Starts	Total Conversions
Total Spend	Uniqueness Key

Data View Details: Apps

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	App Name
App Id	Clicks
Impressions	Post Click Conversions
Post View Conversions	Total Conversions
Starts	25% Completions
50% Completions	75% Completions
100% Completions	Expands
Rewinds	Total Spend
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
Date

Data View Details: Campaigns

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Clicks
Impressions	Post Click Conversions
Post View Conversions	Total Conversions
Starts	25% Completions
50% Completions	75% Completions
100% Completions	Expands
Rewinds	Total Spend
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
CTR	CPC
CPM	CPA
Post Click CPA	Post View CPA
Post Click Conversion Rate	Post View Conversion Rate
Date

Data View Details: Creative

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Creative Name
Creative Id	Clicks
Impressions	Post Click Conversions
Post View Conversions	Total Conversions
Starts	25% Completions
50% Completions	75% Completions
100% Completions	Expands
Rewinds	Total Spend
25% Completion Rate	50% Completion Rate
75% Completion Rate	100% Completion Rate
Date

Data View Details: Day Parts

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Day Part
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Device Browser

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Browser
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Device Technology

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Device Make
Device Model	Device Type
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Exchanges

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Exchange Name
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Geo

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Country Name
Metro Name	Region Name
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Operating System

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Operating System
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date

Data View Details: Sites

Uniqueness Key	Advertiser Name
Advertiser Id	Campaign Name
Campaign Id	Site Name
Clicks	Impressions
Post Click Conversions	Post View Conversions
Total Conversions	Starts
25% Completions	50% Completions
75% Completions	100% Completions
Expands	Rewinds
Total Spend	25% Completion Rate
50% Completion Rate	75% Completion Rate
100% Completion Rate	Date