High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Group | Ad Group ID |
| Browser | CTR |
| Campaign | Campaign ID |
| City | Clicks |
| Client | Conversions |
| Country | Creative |
| Creative ID | Data Element |
| Date | Device Type |
| Impressions Bid On | Impressions Won |
| Metropolitan Area | Post-click conversions #1 |
| Post-click conversions #2 | Post-click conversions #3 |
| Post-click conversions #4 | Post-click conversions #5 |
| Post-click conversions #6 | Post-impression conversions #1 |
| Post-impression conversions #2 | Post-impression conversions #3 |
| Post-impression conversions #4 | Post-impression conversions #5 |
| Post-impression conversions #6 | Preview |
| Preview Iframe | Region |
| Third Party Brand Name | Total Post-click conversions |
| Total Post-impression conversions | Uniqueness Key |
| Win/Bid Ratio |
| Ad Group | Ad Group ID |
| CTR | Campaign |
| Campaign ID | Clicks |
| Client | Conversions |
| Date | Impressions Won |
| Post-click conversions #1 | Post-click conversions #2 |
| Post-click conversions #3 | Post-click conversions #4 |
| Post-click conversions #5 | Post-click conversions #6 |
| Post-impression conversions #1 | Post-impression conversions #2 |
| Post-impression conversions #3 | Post-impression conversions #4 |
| Post-impression conversions #5 | Post-impression conversions #6 |
| Total Post-click conversions | Total Post-impression conversions |
| Uniqueness Key |
| Ad Group | Ad Group ID |
| Browser | CTR |
| Campaign | Campaign ID |
| Clicks | Client |
| Date | Device Type |
| Impressions Won | Post-click conversions #1 |
| Post-click conversions #2 | Post-click conversions #3 |
| Post-click conversions #4 | Post-click conversions #5 |
| Post-click conversions #6 | Post-impression conversions #1 |
| Post-impression conversions #2 | Post-impression conversions #3 |
| Post-impression conversions #4 | Post-impression conversions #5 |
| Post-impression conversions #6 | Total Post-click conversions |
| Total Post-impression conversions | Uniqueness Key |
| CTR | Campaign |
| Campaign ID | Clicks |
| Client | Conversions |
| Date | Impressions Won |
| Post-click conversions #1 | Post-click conversions #2 |
| Post-click conversions #3 | Post-click conversions #4 |
| Post-click conversions #5 | Post-click conversions #6 |
| Post-impression conversions #1 | Post-impression conversions #2 |
| Post-impression conversions #3 | Post-impression conversions #4 |
| Post-impression conversions #5 | Post-impression conversions #6 |
| Total Post-click conversions | Total Post-impression conversions |
| Uniqueness Key |
| Ad Group | Ad Group ID |
| CTR | Campaign |
| Campaign ID | Clicks |
| Client | Creative |
| Creative ID | Date |
| Impressions Won | Post-click conversions #1 |
| Post-click conversions #2 | Post-click conversions #3 |
| Post-click conversions #4 | Post-click conversions #5 |
| Post-click conversions #6 | Post-impression conversions #1 |
| Post-impression conversions #2 | Post-impression conversions #3 |
| Post-impression conversions #4 | Post-impression conversions #5 |
| Post-impression conversions #6 | Preview |
| Preview Iframe | Total Post-click conversions |
| Total Post-impression conversions | Uniqueness Key |
| CTR | Campaign |
| Campaign ID | Clicks |
| Client | Data Element |
| Date | Impressions Bid On |
| Impressions Won | Third Party Brand Name |
| Uniqueness Key | Win/Bid Ratio |
| Ad Group | Ad Group ID |
| CTR | Campaign |
| Campaign ID | City |
| Clicks | Client |
| Country | Date |
| Impressions Won | Metropolitan Area |
| Post-click conversions #1 | Post-click conversions #2 |
| Post-click conversions #3 | Post-click conversions #4 |
| Post-click conversions #5 | Post-click conversions #6 |
| Post-impression conversions #1 | Post-impression conversions #2 |
| Post-impression conversions #3 | Post-impression conversions #4 |
| Post-impression conversions #5 | Post-impression conversions #6 |
| Region | Total Post-click conversions |
| Total Post-impression conversions | Uniqueness Key |
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