Marketing teams often start looking for Google Data Studio alternatives when they encounter common problems that come up, such as:
If your main issues with Google Data Studio are the quantity and sophistication of connectors, then there are two solutions that can turn your Google Data Studio dashboards into more comprehensive reporting tools.
In this post, we’re going to show you how each of these platforms works to enhance your Google Data Studio account.
Plus, for those teams who need a more scalable and holistic reporting and analytics tool, we’re going to cover the benefits of using TapClicks as your all-in-one marketing operations platform.
Note: If you’ve outgrown Google Data Studio and are ready to find a more scalable platform for reporting and analytics (ie. manage every client or business unit from one unified dashboard), try TapClicks free for 14 days to see our flexible reporting and analytics platform in action.
Megalytic offers various marketing-specific connectors, including:
Megalytic is different in that it supports significantly more metrics than alternative connectors. For example, if you need Facebook Ads data, Megalytic’s connector can import ~700 different metrics and dimensions from Facebook. That’s about 200 more metrics than other leading community connectors.
Without a connector like Megalytic, your marketing team has to export Facebook data into a Google Sheet or Excel file and then use that spreadsheet to upload the data into Google Data Studio.
This is time-consuming and error-prone because your team is manually handling the data, including organizing metrics into rows and columns and writing out any advanced formula they need.
Plus, this action has to be constantly repeated to refresh the data within your dashboard.
Once the data is finally uploaded into Google Data Studio, your marketers need to organize the data within widgets and create a compelling — and easy to understand — report for various stakeholders.
With Megalytic Google Data Studio connectors, the reporting process is simplified.
We have templates created for the most common reporting needs — from SEO to PPC to website performance and more.
Let’s say you’re pulling data with our Facebook Ads data connector. First, you’ll be given access to our PPC templates. You can easily add widgets to these templates for metrics such as CPC, engagement rate, click-through rate, and more.
Templates make it easier to onboard a new client or start a new campaign. A lot of the leg work is already done — you just need to drag and drop the widgets you need to see on your report.
We offer report customization features, such as white-label, custom branding — so you can cater your report towards your client or brand.
Data gets refreshed directly within Google Data Studio. This saves your team time because they don’t have to manually export data every week to get new metrics within your dashboards.
Plus, you can leverage automation and set up a recurring reporting schedule. So, for example, every Friday at the end of the day, you can have reports automatically sent to the appropriate parties.
By reducing the amount of manual work your marketing team has to do, Megalytic saves you time and money — and allows your teams to work on what’s important.
Our customers report that using Megalytic connectors saves them more than 90 minutes per report each month. If you’re responsible for 100 reports, that’s 150 hours per month — nearly 40 hours worth of work a week. Eliminating that recurring reporting work can save your marketing team around $4,000-$6,000 per month.
If you need more marketing-specific connectors from Google Data Studio, head over to Megalytic’s site to view their available options and pricing.
If you need more diverse connectors — and more functionality from your current tool — then the next viable alternative for enhancing Google Data Studio is using an ETL tool.
ETL tools are more sophisticated connectors that take your data out of platforms and import it into wherever you need it, including Google Data Studio. ETL tools let you collect more nuanced business data across hundreds of platforms, while still using your familiar Google Data Studio interface to create reports.
We made our ETL tool — the TapFusion Connector — to work specifically with Google Data Studio. Here are some ways it’s different:
If your reporting needs are growing and it’s a challenge for your marketing team to manage both an ETL tool and marketing analytics software, then keep reading to learn about our all-in-one reporting & analytics platform.
Note: We have a post on PPC Reporting software where we review leading solutions that offer data visualization, business intelligence, and other key features.
If TapFusion seems like the right fit for you, try our free 14-day trial.
So far we’ve talked about two solutions that can improve your Google Data Studio workflow — Megalytic Connectors and the TapFusion Connector — but marketing teams may want to leave Google Data Studio completely because of its limitations for managing dashboards at scale.
Google Data Studio makes it difficult to scale because it requires your data to be siloed into separate dashboards, making data analytics and reporting challenging.
For example, let’s say you’re running four different campaigns for a region. That will require four different dashboards, one for each advertising platform. Your account manager has to create four different individual dashboards from scratch. So, whenever there is a change in campaign strategy the dashboards need to be updated. A similar problem occurs with marketing agencies that have several dashboards per client.
With several dashboards to manage, account managers have to spend most of their time on building reports instead of growth-oriented projects, like campaign strategy and development.
Plus, by having your reporting segmented by platform, it’s difficult to get an accurate view of how your cross-channel marketing strategies are working.
We tackle this problem in three different ways.
We have over 250 instant-on connectors that can usually be set up in a day — significantly more than alternatives like Klipfolio, for example. You just log in to your platform via TapClicks and we start pulling in data. Plus, we also pull in historical data, so you have (depending on the platform) up to 12 months of data to review immediately.
If you need a connector for a data source that we don’t provide, you can still get the data into your marketing dashboard via our smart connectors. Smart connectors pull third party data into TapClicks via xlsx, tsv, csv, and odf file formats. So, for example, you can use smart connectors to get data from MySQL databases.
Note: TapClicks is a marketing-focused platform. But you can think of our smart connectors as tools to accomplish certain things within TapClicks that you might do with a business intelligence software like Looker, Tableau, or Power BI.
By using both instant-on connectors and smart connectors, you get the data sources you need into your marketing dashboard.
Account managers can use their TapClicks dashboard to get both a high-level and granular understanding of current and past campaigns. Account managers can update the dashboard view to include whatever KPIs are needed for a specific report.
Our TapClicks marketing dashboard pulls all data sets directly into your account, giving you complete control of your data.
With TapClicks, you don’t have to consult separate dashboards for Facebook Ads and Google Ads — you can see all important metrics side by side.
This helps marketing teams look for trends that are impacted by various digital marketing efforts. For example, you can see the impact, over the last 12 months, of what increasing your ad spend on social media channels has done for your organic search engine results.
We also pull your ads directly into your dashboard, so you can view the ad creative along with its performance.
This is a helpful feature for marketing teams that are monitoring A/B testing. You can run multiple ads and view the ad, along with the ad’s metrics, all in one place.
With TapClicks, we’re limiting how much toggling you have to do to understand what is working with your marketing strategies. But we also save your team time and money when it comes to reporting.
Some of our customers come to us because their account managers were spending nearly 30 hours per week creating reports.
Account managers were responsible for getting the right data into their dashboards, where they then had to organize them using widgets. From there, they had to analyze and interpret the data. But to do it correctly — they had to jump in and out of several different dashboards.
They then had to make a report based on what they were seeing in these disparate dashboards.
After that, the account manager was still tasked with exporting the data into a PDF or PPT file and sending it to the appropriate parties. (Keep in mind — different stakeholders require different levels of reporting, so the account manager was making slightly different versions of each report.)
If a higher-up had a question about one of the reports and requested a secondary report focusing on two specific platforms over the last eight months, then the account manager had to start over.
This is an inefficient and un-scalable way to run a marketing department.
The more time your account manager spends on managing reports, the less time they have for improving ongoing marketing strategies, or finding new ways to drive profitability.
With TapClicks, reporting takes minutes, not hours.
If you’re just looking for more connectors, then Google Data Studio can still be a viable marketing reporting solution.
You can find marketing-specific data connectors with community connectors such as Megalytic. If you’re interested in Megalytic connectors, you can start using the connectors you need with a free trial. You can also sign up for Megaytic connectors via your existing Google Data Studio account.
If you need more data sources, such as data from CRM platforms or more niche advertising platforms, then our TapFusion Google Data Studio Connector — which comes with over 240 different API connections — can get you the data you need into Google Data Studio.
But sometimes marketing teams want to leave Google Data Studio because their account managers are spending so much time managing different dashboards that they’re creating a bottleneck.
To eliminate that problem, an all-in-one marketing operations platform like TapClicks is the way to go.
Note: Ready to streamline your marketing operations? Sign up and try TapClicks free for 14 days to see our flexible reporting and analytics platform in action.