As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other.
If you need to be able to see data about how your client’s users are behaving in various channels, you’ll want to adapt a tool with analytics capabilities. Whereas if you’re just looking for a tool to help display data from your client’s marketing channels, reporting tools should satisfy your needs.
Many tools have both analytics and reporting capabilities, and putting in the effort to find the right program for your business is essential to experience the benefits of these services. For example:
To aid you in your research, we’ve compiled a list of over 30 marketing analytics and reporting software that you can consider for your business, including pricing details and capabilities. In addition, since different businesses have their own specific needs, we’ve categorized this list into six common use cases to make it easier for you to jump in and explore:
Note: In cases where a tool could fit into more than one category, we placed it in the category where it fits best based on the features it offers.
Best of luck researching!
Before we dive in, if you need a tool to report on more than one of the use cases covered in this list, we’ve built TapClicks, an end to end Cloud Marketing Platform that can handle all of your marketing analytics in one place.
TapClicks helps agencies, brands, and media companies to streamline marketing operations and manage the performance of their campaigns. Particularly for agencies, the set up phase is easy and you can be up and running quickly. Every customer has a dedicated customer success manager they can rely on.
Two significant key areas separate TapClicks from other enterprise options on the market:
The Marketing Operations Platform of TapClicks is comprised of four different modules that can help organizations improve their workflow, analyze data, build custom reports, and automate order entry.
Agencies and businesses have more visibility of their analytics across their company. Teams can be more proactive and efficient in their decision-making. And real-time data from across marketing channels can allow them to quickly capitalize on new opportunities for improving campaign performance and ROI.
The dynamic online dashboards and reports enable organizations to better communicate the results of their marketing efforts. Smart Connector allows agencies to pull in marketing data from hundreds of source systems in categories such as advertising, audio, calling, display, programmatic, and social (to name a few). See our Marketplace for the entire list of categories and connectors available.
Agencies, brands, and media companies can take advantage of the automated order entry feature of TapOrders. Users can manage workflow and creatives as well as book and view inventory in a calendar view. And they can also push advertisement orders live into ad channels when campaigns are ready to launch. Then, campaign performance immediately starts being tracked in TapAnalytics.
This feature provides users with a way to streamline their task management and workflow for fulfillment, ad operations, and billing. It can help prevent lost revenue that stems from incorrect billing and inefficiencies in processes.
If you’re wanting to test out a marketing analytics software solution for your business, TapClicks offers a 14-day Free Trial.
Marketing dashboard tools aggregate, track, and analyze relevant metrics and data points. They can help monitor the performance of paid ads, social media campaigns, or other marketing key performance indicators (KPIs). They also provide users with visually-appealing dashboards and a reporting system to help showcase relevant performance metrics & KPI’s.
Datorama is a marketing intelligence platform that provides users with AI-driven insights. Their dashboards allow users to unify their marketing data from a wide variety of internal and 3rd party sources.
A data visualization layer and user-friendly KPI’s enable marketing teams to easily share data and actionable insights throughout the company.
Datorama provides users with a massive library of marketing API connectors and will automate data cleansing and model mapping — a labor-intensive process if performed manually.
Mediaocean helps automate the entire advertising workflow, including buying and selling, planning, optimizing, analyzing, invoicing, and payments. The robust reporting, budgeting, and flowcharting features provide marketers with intelligent insights for their digital and traditional ad buying campaigns.
The Blockchain for Advertising feature helps provide an additional layer of transparency to the media supply chain. It allows users to view all fees and transactions, and this can significantly help reduce time and cost when it comes to auditing.
Tableau is a business intelligence platform that provides businesses with an analytics dashboard that pulls in data from hundreds of different sources, both on-premises and in the cloud. The interactive dashboards and natural language queries enable anyone to use it, regardless of their skillset.
Users can build powerful calculations, view statistical summaries, or even see relationships by clustering data. Tableau gives businesses the power to understand and extract intelligent insights from their data sources.
The embedded analytics feature is particularly useful for businesses that have external-facing applications. This provides them with the ability to create dashboards and analytics for people outside of the company.
The Qlik analytics platform enables businesses to connect multiple outside data sources and then view AI-generated insights. Users can also pull in data from IoT and edge devices. This provides companies with an easy way to visualize data presented in graphs and charts.
Qlik also allows users to quickly develop and deliver an interactive guided dashboard and analytics applications. It provides real-time and on-the-fly data aggregation coupled with one-click updating of analytics.
MicroStrategy is a business intelligence software platform that uses machine learning to extract intelligent insights from big data. Users can build and deploy data discovery and analytics applications via real-time dashboards, mobile apps, and personalized reports.
MicroStrategy also offers data scientists the ability to build trusted complex models via open-source R and Python packages. This allows for the creation of quick and complex intelligence applications that can help them discover new and hidden insights.
ReportGarden is a social media reporting tool designed for both individual users and ad agencies to help manage and grow their digital marketing campaigns via aesthetically-pleasing and highly customizable reports and dashboards.
It features a central dashboard that shows relevant KPI’s for paid ads, social media, SEO, and other analytics. A white-labeled reporting feature offers the ability to create professional-looking reports. Users can also create dedicated portals that provide their clients with live updates.
Keyword analysis, backlink analysis, rank tracking, and site auditing are just a few of the search engine optimization features that are available.
And the comprehensive invoicing and billing feature pulls in ad spend data and exports it to one of many different 3rd party billing software platforms.
Domo helps businesses overcome data silos by integrating with many different data sources, including databases, social media, web analytics, spreadsheets, and cloud or on-premises software solutions. Through this, users can visualize data and uncover hidden insights.
Dasheroo comes with a pre-built dashboard that includes a set of curated insights. It natively connects with 30 applications such as Google Analytics, Facebook, and PayPal. All other integrations are handled and managed by Zapier.
Once connected, users can view important KPI’s and compile custom reports for internal or external reporting. Dasheroo will “mash-up” two different apps and visually show the data on a line chart graph, which can help spot trends and correlations.
Klipfolio is a real-time dashboard that natively connects with data that resides in the cloud, on-premises, or in spreadsheets. The REST API enables users to pull in data from multiple outside sources that aren’t covered by the native integrations.
Content analytics tools help users manage and measure the success of their content marketing campaigns. They show how well a piece of content is performing and provide ways to discover new keywords, future topics, and influencers in a niche.
BuzzSumo helps marketers analyze which content is performing best for any given topic. It accomplishes this through a robust set of tools and filters that provide users with real-time results, geographic filtering, and the ability to sort stories by trending score to spot viral topics.
The “Find Influencers” feature is particularly useful in helping identify influencers who have a broad audience. It allows users to perform competitor analysis to understand the strategies that they’re using.
Curalate provides users with a robust set of tools that enables them to discover and then analyze the content surrounding their brand. They accomplish this through content discovery features and social-tracking tools powered by human and artificial intelligence.
The analytics feature gives marketers a way to prove which channels are driving the most value. It shows the Return On Ad Spend (ROAS), product discovery, and brand engagement which can provide insights as to which channels are driving the most sales, and then allow the user to optimize those campaigns to lower acquisition costs.
iSpionage is a competitive analysis tool built primarily for PPC marketers. It shows metrics such as ads, landing pages, competitor keywords, budgets, and bidding strategies. The algorithm that powers it looks for profitability signals so that users can see which competitor’s campaigns are performing the best.
iSpionage shows the entire user journey, from keywords to ad to landing page. This is useful when trying to determine what elements of a competitor’s campaign are responsible for their success. It can also help marketers quickly identify keywords that the competition has tried and failed to monetize.
SqueezeCMM can help users discover informative insights from their content marketing efforts. It does this by tracking content performance from multiple social media sites and then showing relevant data via a robust dashboard.
Agencies who use SqueezeCMM can create multiple individual dashboards for their clients, which show them which content pieces are being shared, read, and commented on the most. This can help open up a conversation for future campaigns and more work for the agency.
SpyFu helps marketers perform competitor analysis by showing the most profitable keywords for both PPC and SEO. It provides users with a 13-year history of every keyword, organic ranking, and ad variation for any domain that’s entered into the search bar.
The SEO element allows marketers to analyze backlinks and track keyword rankings. By monitoring competitor organic keyword rankings, users can discover potentially profitable and untapped long-tail keywords that they can bid on for PPC.
Visual Web Optimizer (VWO) uses heatmaps, analytics, a/b testing, and a host of other robust features to help marketers uncover hidden insights throughout the entire customer journey. Users can quickly set up multiple a/b tests on various web pages without adding a single line of code.
One of the more popular features is the ability to record live user sessions as they happen. This is a very useful way to help optimize the user experience and can even pinpoint exactly where in the checkout process users are dropping out.
These tools help social media marketers manage, optimize, and gauge the success of their campaigns. Some come with active listening features, which alert the user when they are mentioned. Others help schedule and measure the results of individual campaigns.
Agorapulse is a social media marketing platform that helps agencies and marketers manage their Facebook, Instagram, and Twitter accounts. It provides users with an easy to use dashboard that helps them gather data, compile reports, and uncover hidden insights.
The robust reporting feature shows what pieces of content work best for each social network. This enables marketers to focus on the content that performs best and stop producing content that doesn’t work.
Keyhole uses hashtag analytics and media monitoring that allows marketers to track and measure their influencer and social media campaigns. The “Influencer Tracking” feature shows users the extent to which each influencer is impacting brand goals.
In addition, it provides insights on how to increase engagement. And the reporting feature enables marketers and agencies to access in-depth analytics, uncover hidden insights, and automate reporting tasks.
Sprout Social is an all-in-one social media management and reporting tool. It integrates with many social media networks such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn, to name just a few.
The content calendar feature enables multiple stakeholders (social media managers, designers, and content creators) to work on the same account simultaneously. Sprout Social also provides users with many additional features, such as social listening, campaign monitoring, and a robust analytics platform.
Socialbakers provides small businesses and marketers with an easy-to-use dashboard where they can manage their team, analyze results, and schedule social media posts. It also allows users to analyze audiences and post performance to uncover new insights.
The Team Workflow feature is useful for agencies and companies with big social media teams. It helps keep things organized so everyone is on the same page. Admins can approve posts, manage cross-platform content calendars, and track tasks.
Quintly is a social media analytics platform that’s designed specifically for agencies. It provides users with a diverse set of social media management features that enables them to grow and scale client accounts.
The white-label reporting feature helps save time by automating historically manual tasks that once took hours, or days, to complete. Agencies can also set up dynamic websites to share relevant KPI’s with their clients.
Traffic analytics tools help webmasters and marketers understand how visitors are engaging with their website. They provide in-depth user details such as relevant keywords, referring links, operating systems, and the path visitors took while visiting their site. This information can help organizations optimize their websites for better user experience, improve customer engagement, and conversions.
Google Analytics provides users with free reporting tools and dashboards that enable them to uncover hidden insights in their data. It seamlessly connects with all Google properties and many 3rd party platforms such as Instagram and Facebook Ads.
Google Analytics is an excellent option for businesses in earlier phases, especially smaller businesses who need to watch their costs.
Statcounter integrates with websites by pasting just a few lines of code into the header file. It shows digital marketers relevant data about website visitors. Traffic sources, visitor locations, engagement, system stats, popular pages, and exit links can all help you make more informed decisions about your marketing.
What makes Statcounter unique is that it provides the IP addresses of all website visitors. Webmasters can then use that information to block bots and potentially malicious users from visiting the site to help you manage the quality of your traffic and keep your site secure.
AWStats is a web analytics tool that provides users with in-depth visitor stats such as browser type, IP address, country of origin, operating system, and referrer.
AWStats also shows the exact amount of bandwidth each visitor used during their session. This is particularly helpful if your website resides on a limited bandwidth server. It’s an excellent tool for analyzing huge log files from many of the popular servers on the market.
Clicky comes with a robust set of tools and features that allow webmasters and marketers to derive intelligent insights from their traffic. The heat maps will show you exactly where visitors clicked while on a page, while the uptime monitoring feature sends out an email when it detects that the website is down.
One of the more popular features is the ability to use the visitor IP address and connect them to conversions and other relevant events. This allows users to dig deep into visitor behavior and see how they are interacting with your site.
OWA is written in PHP, and this means that users can upgrade and modify it to suit their individual needs. It also will integrate into WordPress websites and provide users with page, article, and category tracking.
These tools allow sales departments and marketers to understand their customers better. They provide relevant and detailed information and can help identify sales opportunities, manage campaigns, and collect prospect information. This can help prevent data siloing by making this information readily available to anyone in your organization.
Zoho CRM provides users with an easy to use CRM solution that works well for businesses of any size. Small and medium-sized companies will like the shallow learning curve, while enterprise companies will appreciate the advanced features such as lead scoring and business process mapping.
Zoho CRM integrates with a wide variety of channels such as email, social media, live chat, phone, and even in-person meetings. It also comes with an AI-powered sales assistant that can provide insights and help sales reps intelligently engage customers and prospects.
Salesforce CRM provides sales reps with real-time visibility into such metrics as marketing engagement history, customer activity, quotes, and AI-powered insights. And it allows them to leverage this information to convert more leads and move prospects down the sales pipeline.
In addition, the reporting and dashboard feature enables users to compile and generate in-depth reports without the help of the IT department — to easily visualize their CRM data for analysis and ultimately insights.
Agile CRM is an integrated CRM that comes with a wealth of features, such as marketing automation, web analytics, contact management, sales tracking, telephony, and help desk. It also integrates with email and allows users to send, receive, and respond from the Agile dashboard.
The CRM reporting feature provides users with drill down metrics, conversion reports, advanced analytics, and cohort analytics. Users can create their own custom reports and manipulate the data as needed.
Reports can run automatically at a set time and then be sent out via email.
CloudCherry is a customer experience management software platform that focuses on the buyer’s journey. Through integrations and predictive analytics, users can increase productivity and help reduce churn.
The reporting and analytics feature enables users to monitor customer reactions on social media platforms, analyze email messages, and engage users via chatbots. Once a ticket is created, CloudCherry will show such metrics as sentiment analysis, NPS®, and customer delight score.
Act! is a CRM and marketing platform that helps businesses organize their client base. It accomplishes this through a comprehensive set of features designed to market and turn leads into customers.
Act! connects with multiple 3rd party applications in several niches such as business productivity, social media, eCommerce, sales and marketing, back-office, and customer service. Through these connections, users can seamlessly move data from Act! to the platform of their choice.
In addition to creating and managing email campaigns, these tools can help marketers uncover hidden insights. Some of them provide users with an all-in-one solution, while others focus more heavily on the analytics and reporting aspects. The in-depth analytics features can help marketers optimize and improve their campaigns.
AWeber provides small to medium-sized businesses with an easy way to build lists, create emails, and manage campaigns through it’s dashboard. It focuses heavily on email deliverability and offers various tips and tools to help ensure emails don’t wind up in the spam box.
The drag-and-drop editor allows users to create email automation flows and comes with over 700 pre-configured mobile-responsive templates. The dashboard view shows subscriber stats, a quick account overview, and other essential metrics from email campaigns.
SendPulse is an email management and marketing platform that also focuses on SMS, Facebook chatbots, and web push notifications. Users can quickly create mobile-friendly emails with the drag-and-drop editor, as well as set up autoresponders and trigger-based emails.
The reporting and analytics feature will show the results of recently run campaigns through open/click rate maps, statistics by device, error statistics, and geographical stats. SendPulse also natively integrates with Google Analytics and offers an iOS and Android app for email campaign management on the go.
Mailchimp is an email marketing tool that helps businesses of all sizes create, manage, and report on email campaigns. The campaign creation feature allows users to build professional-looking emails with a drag-and-drop builder. There’s also a library of over 100 pre-designed templates.
Mailchimp offers real-time campaign analytics, which provides users with the ability to see what is and isn’t working. The “Smart Recommendations” feature offers personalized recommendations that provide valuable tips and insights to improve marketing ROI, conversion rates, and the performance of your campaigns.
Constant Contact is an email marketing automation tool designed to help create, manage, and analyze email campaigns. It provides users with a robust set of features such as a/b testing, event-triggered emails, and autoresponders, to name just a few.
Constant Contact has an easy to use dashboard that enables users to create professional-looking custom emails, or select from one of many pre-configured templates. The analytics starts reporting shortly after a campaign is launched and provides a wealth of actionable information.
GetResponse is for users who are looking for an email management system with a high level of functionality. It can help users make better decisions, create content, automate tasks, and launch complete email marketing campaigns through an easy to use dashboard.
GetResponse provides users with advanced analytics features that enable them to track leads, ROI, and conversions easily, as well as gain an understanding of the needs and wants of their customers. Coupled with the responsive landing page tool, it offers a complete marketing system from first touch to completed sale.
We hope this list has helped you narrow your search for the marketing analytics software that will allow you or your organization to gain intelligent insights from your data.
If your organization needs an enterprise-level marketing analytics software that can help you leverage your data, we believe our product stands up next to the best of them. Try our 14-day Free Trial to see if it’s right for you.