Introducing the Marketing Operations Platform

Catch the Marketing Operations Platform announcement video as part of the LSA Ad-to-Action awards

All your marketing campaigns under one roof. Keep tabs on your data.

TapClicks offers the most data points and native marketing connectors period. The result is a single place for all your marketing data to live. No more logging into dozens of separate tools for an overview or an update.

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simple marketing dashboard

Enhance your ability to make the right decisions, with impactful visualizations.

TapClicks comes loaded with both pre-built visualizations and with a library of widgets you can setup to answer the business questions you regularly face — or that come up on the fly.

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Automated reporting that saves you time, in the file type you want.

Exporting and scheduling automatic reports into email, Word, PowerPoint, Excel and PDF saves you from manually generating dozens of separate reports.

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Tapclicks report generator graphic
example of white label dashboard

White-label custom branding, because we know what your brand means to you.

Be you a global enterprise or a leading agency, your brand means a lot to you. Understanding that, we’ve added the ability to white-label right into your dashboard. For agencies that means increased client retention as they become accustomed to your stellar reports. Also don’t tell your clients what Marketing Tools you use? You can also easily rename your Google Adwords to “SEM”, Facebook Ads to “Display”, MailChimp to “Email” and so on within TapClicks — with no IT support required.

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Categories and Channel Grouping

The ability to group your Tools and combine your data through Categories – Run both Google Adwords and Bing Ads, but want to show your clients a higher level view of their performance? Simply combine them into a single Category for “SEM”, and your clients get the combined impressions, clicks, keywords and more. You might do the same to roll up all of your Display, Email Marketing, and Social Media, or many of our clients create custom categories that reflect a mix of services or advertising packages they offer.

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integration dashboard categories
example custom calculations icon

Calculations and Custom Metrics

We know that a lot of us have custom calculations and metrics that we use to show the value of our business, our KPIs to our stakeholders, and the like. Easily recreate these for reporting and visualization within TapClicks with a couple clicks of a button.

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Automated Order Entry

Capture orders automatically from CRM Opportunities. Enter client objectives and goals right at the point of sale. Eliminate error-prone emails and save time and money lost fumbling between systems or with manual entry.

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platform task automation
campaign task management example

Integrated Task Management

Manage your workflow across ad operations, vendors, billing, customers. Quickly get the work in the hands of the right person. Use alerts and notifications to stay efficient and make sure nothing’s missed.

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Roles and hierarchy that fit the way your team works — and accelerates it.

When everyone on the team has the power to find transparent answers to their own questions, your business becomes faster, stronger and genuinely better. That’s why we built TapClicks with the ability to scale to virtually unlimited users, with nuances roles and hierarchy that can exactly match the way you run your business.

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TapClicks connecting agencies and clients
lead mangement dashboard

Leads Management Module

Many of your clients are Mom and Pops, they’ve heard of CRMs and want some of that functionality however without the cost. TapClicks Leads Management gives them that light CRM functionality right in the client dashboard you’re providing them for marketing reporting.

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Add Margin/Markup Costs to Marketing Campaigns for Clients

Add your service charge to client campaigns – without the awkward conversation. Gives you the flexibility to change costs per client, per service, by margin or markup. Your end clients only see the final cost to them in their dashboards

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google adwords margin markup dashboard
marketing platform scoring example

Scoring and Comparisons

Helps you scan and see quickly how your campaigns are pacing, where to prioritize changes, and where to share the good news stories.

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A catalog of gorgeous themes

Fancy yourself as more of an Eggplant color person or want to make your dashboard follow the color scheme of the Ice Planet Hoth? In Elite you can change the look and feel of the dashboard to match your company’s brand, or even your current mood.

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And now, with our Import Wizard, your data options just became infinite

Simply bring in your spreadsheets, and we’ll help you visualize it spectacularly.