Thank You - Insights Report: Spring 2020

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Recent Posts

The most common questions we get asked about GA4

Here we answer some of the most common questions about GA4, the latest version of Google's powerful ...

An overview of Google Analytics 4

Benefits of using TapClicks with GA4

It's time to move to Google Analytics 4, don't panic!

5 Tips for Using GA4

Top 5 things to know about Google Analytics 4

What to expect in the latest version of the popular analytics tool from Google.

Top 9 Looker Studio Connectors

An overview of the Top 9 Looker Studio Connectors in the marketplace today and what to do when you c...

Lowest cost Looker Studio (GDS) Connectors

Everything you need to know about the lowest-priced Looker Studio Connectors in the marketplace toda...

What is Looker Studio

Learn more about what Looker Studio is and how you can use it to create dashboards and branded repor...

Advertising Analytics Solutions: 3 Key Features Marketers Should Look For

We cover 3 essential features to look for in an advertising analytics solution for digital and non-d...

Agency Dashboards: 4 Key Features for Enterprise-Level Agencies (Plus Example Dashboard Templates)

We explain the 4 essential features a marketing agency should look for in an agency dashboard and di...

5 Essential Features Your Marketing Reporting Software Should Have (with 7 Competitors to Consider)

We cover how to choose the right marketing software tool and explain how TapClicks has the 5 key fea...

Many Companies Have Data Teams, but the Smartest Companies Are Making Data Analysis Accessible to All Employees

Data teams are popular, but here we explain why the most advanced companies are implementing process...

Free Marketing Reporting Template + How Enterprise Marketing Teams Can Automate Reporting

This article explains how to use a free marketing reporting template and how agencies can automate r...

Marketing Data Lakes: Why Most Marketers Need a Tool That Does More

In this article, we consider the 4 essential factors that a good marketing data management process s...

7 Marketing Project Management Tools (Plus Our Own Tool for Enterprise-Level Agencies)

We cover 7 traditional marketing project management tools along with TapClicks, which also handles t...

Ad Agency Management Software: Why You Need a Solution That Manages the Entire Workflow

We explain the importance of using an ad management software, like TapClicks, that handles the execu...

Why Your Omnichannel Marketing Analytics Tool Should Have These 3 Features

This article explains the 3 features TapClicks offers that are essential for effective omnichannel m...

Why You Need a Tool That Does More than Your Marketing Data Analysis

In this article, we explain the features TapClicks offers which are essential for an effective marke...

3 Important Features to Consider When Choosing a Great Marketing Data Visualization Tool

We explain the 3 important features needed in a marketing data visualization tool and why you should...

Multichannel Campaign Management Tools: An Overview of the Gartner Magic Quadrant (plus Our Own Tool, TapClicks)

If you’re an enterprise-level agency running many marketing campaigns across different channe...

We consider the data challenges marketers face, the landscape of marketing data integration tools an...

This article explains the 4 essential processes marketers need to maximize marketing insights from m...

handshake on dice

In this post, we dive into federal laws and restrictions surrounding ad placement, how advertising s...

8 Data Pipeline Tools (Plus an In-Depth Analysis of Our Own Tool for Marketers)

We analyze the 4 key features to look for in a data pipeline tool, we consider 8 data pipeline tools...

Marketing Data Pipeline: What It Is and How It Can Help Enterprise-Level Marketing Agencies

In this post, we define what a marketing data pipeline is and why it is helpful for marketers. We'll...

Marketing Report Examples Designed by Us and How to Automate Them

Here we share a few marketing report examples from our tool and share how TapClicks can automate mon...

6 Ways We Improved Agency Reporting Software

A detailed look at 6 ways we improved on traditional agency reporting software.

A Practical Guide to Radio Advertising Analytics

Learn about the most common methods for analyzing the effectiveness of your radio ads and a tool to ...

DSP Reporting: 3 Features Marketers Should Consider

This article explains the 3 features TapClicks offers which are essential for an effective DSP repor...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own)

We explain the key features of our marketing cloud reporting tool, TapClicks, and consider 6 other c...

White Label Reporting and Analytics Dashboards for Agencies: How to Create 100% Customized Client Reports

Serious agencies and marketing teams need a white label reporting tool that does more than just slap...

Marketing ETL: 3 Important Factors All Marketers Should Consider

A great marketing ETL should go beyond just extracting and transforming data. We discuss 3 factors t...

Marketing Data Warehouse: What It Is and How to Choose the Right Solution

This article explains what a marketing data warehouse is and the 3 factors a good marketing data war...

Amazon Ads Reporting: How to Store All Your Amazon Data in One Place and Do Advanced Calculations and Analysis

We cover, in depth, how to permanently store Amazon ads and analytics data in a single database and ...

Workflow Automation Software: 10 Tools You Should Consider

We review both general purpose and marketing specific automated workflow software to help you unders...

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key

We break down 4 common agency advice cliches touted in the industry and how to actually differentiat...

4 Key Factors to Look For in an Effective Data Warehouse Automation Tool

This article presents the 4 essential factors needed in an effective data warehouse automation tool.

Omnichannel Reporting: How to Aggregate, Analyze, and Report from Multiple Sales Channels in One Place

We cover how TapClicks let's brands aggregate, analyze, and report on data from multiple online and ...

Marketing Agency Reporting Tools: 4 Factors to Consider

In depth discussion of the 4 factors to look for in a marketing agency reporting tool and how TapCli...

How to Automate Google Sheets Reporting Using Any Business Data Source

For clients who want to view their marketing data within Google Sheets, TapClicks provides the perfe...

3 Features to Look for in a PPC Reporting Tool [In-Depth Analysis]

We analyze the 3 features that make for great PPC reporting tools: data intake, calculations, and au...

Evaluating the 7 Best Social Media Analytics Tools: From Starter to Scalable

Not all social media analytics tools are the same. We present the 2 main categories of tools and cov...

Marketing Reporting for Multi-Location Businesses is Frustratingly Difficult. Here's How We Automate It.

TapClicks solves marketing reporting problems for multi-location businesses — offering you an easy...

Key Factors of the Best Digital Marketing Reporting Dashboards (Plus Example Dashboard Templates)

We explain the 4 key factors to consider when looking for the right digital marketing reporting dash...

What to Look for in Automated Reporting Tools (With 7 Competitors to Consider)

This article provides a detailed discussion to help you choose between different automated reporting...

Why Enterprise Agencies Need Monthly Client Report Templates That Automate and Scale

Here we share a custom designed modern looking client report template as a Google Slides document an...

Google Ads Dashboard: Report on Campaigns at Scale

An in-depth walk through of the TapClicks Google Ads Dashboard, and how it's different from other to...

How to Choose the Right SEM Dashboard for Your Agency

Learn the 3 key factors to consider when choosing an SEM dashboard tool for your agency.

Marketing Data Consolidation: Aggregate, Analyze, and Report in One Place

Learn how the TapClicks marketing operations platform supports data consolidation and management end...

How to Choose the eCommerce Reporting Tool That’s Right for You

Learn about the types of eCommerce reporting tools on the market, how they differ, and which is best...

TapClicks Alternatives: In-Depth Comparison to 7 Top Competitors

Learn the nuances of how 7 TapClicks alternatives compare to TapClicks, and see which product is bes...

Shopify Marketing Dashboard: Automate & Scale Your Reporting with Ease

Learn how to easily visualize and share data with the TapClicks Shopify Marketing Dashboard.

Marketing Campaign Dashboard: Templates That Scale Across Channels & Clients

Learn how marketing campaign dashboards in TapClicks are more scalable than most dashboard tools (wi...

Marketing Agency Workflow: How to Sync Sales, Ad Ops & Creative

Learn how to optimize marketing agency workflow from order capture, to planning and execution, to re...

We’ll do a deep dive into the challenges with using Asana for marketing agencies, and how they can...

Google Ads Reporting Tool: 4 Key Features for Agencies

Learn the features that matter most for your agency when you choose a Google Ads reporting tool.

The Key Features of Advertising Order Management Systems

Learn how TapClicks seamlessly connects your advertising order management system with the rest of yo...

PPC Reports for Clients: Customizable Dashboards at Scale

An in-depth walkthrough of how our platform solves the problems of manual PPC reports for clients.

The Paid Search Dashboard That Scales Across Clients

Most Paid Search Dashboards aren't easily scalable for agencies with many clients. This post walks t...

The #1 Problem with Most Marketing Agency Project Management Software

Learn about the missing link in most marketing agency project management software, and how we've sol...

How to Scale Google AdWords Reports for Clients (with Examples)

Learn how to create and schedule Google Adwords Reports for clients and scale reporting with ease.

Optimize Ad Operations

Learn how to optimize ad operations workflow from order capture to planning and execution, to report...

3 Steps to Automate AdWords Reporting (without Scripts)

An in-depth look at how to automate Adwords reporting using TapClicks marketing operations platform.

Advertising Workflow Platform: How to Streamline (and Scale) Your Marketing Operations

Learn how an advertising workflow platform like TapClicks differs from common workflow management so...

The 4 Key Features of Marketing Work Management Platforms

Learn the ins and outs of marketing work management platforms, and the key features they offer.

Benchmark-Report-Q4

With the COVID-19 vaccine well on its way to being distributed throughout the United States, there i...

How to Improve Your Social Media Reports (+ A Free Social Media Report Template PDF)

Download our free social media report template, no opt-in required. Start using it today. (Available...

How TapClicks Paid Media Dashboards Help Marketers Scale Reporting (with In-Depth Examples)

Learn how TapClicks paid media dashboards solve the pains of manual reporting and analytics.

Klipfolio Alternative: An In-Depth Comparison of Klipfolio vs. TapClicks

In this post, we look at TapClicks as an alternative to Klipfolio — a popular business intelligenc...

How to Improve Your PPC Reporting Process (With Free PPC Report Template)

Download our Free PPC Report Template with Google Slides — no opt in required.

Agency Analytics Alternative: An In-Depth Comparison with TapClicks

Learn about 3 key points of differentiation between AgencyAnalytics vs. TapClicks, a viable AgencyAn...

How to Find Competitor Keywords for SEO: An In-Depth Guide to Competitive Analysis

Learn how to find competitor keywords with our in-depth guide to competitive analysis.

7 eCommerce Analytics Software for Omnichannel Marketing and On-Site Analytics

Discover top eCommerce analytics tools for connecting eCommerce and marketing data, and tracking on-...

To blog or not to blog

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, ...

Looking Ahead

This post will analyze the information provided from more than 5,000+ marketers in our inaugural Q3 ...

Marketing Operations Software: Analytics, Reporting, and Workflow in One Platform

Most marketing operations platforms focus only on planning and execution. Here's why our software co...

SEO Reporting Software for Clients: How Agencies Use TapClicks (With In-Depth Examples)

View in-depth use case examples of how our SEO reporting software for clients solves the problems of...

Enterprise Reporting Tools: The Feature That’s Non-Negotiable

Many enterprise companies have inefficient in-house reporting processes. Learn how TapClicks' enterp...

3 Google Data Studio Alternatives for Companies Outgrowing GDS

Businesses often need Google Data Studio alternatives to solve common problems that come up. This po...

Advertising Analytics Tools: Build vs. Buy

The demands of advertising analytics tools are higher than ever. Here's our take on the build vs. bu...

A Funnel.io Alternative for Enhanced Reporting and Analytics

How this Funnel.io alternative provides advanced analytics and reporting capabilities for businesses...

PPC Dashboards: 4 Must-Have Capabilities Marketers Need

An in-depth look at 4 qualities that set the best PPC dashboard tools apart from the rest.

The 3 Marketing Reporting Capabilities That Matter Most (But Often Get Missed)

In marketing reporting, storytelling, eliminating department bottlenecks, and data transformation an...

Why Status-Quo Paid Media Reporting Doesn’t Cut It Anymore

Examining the challenges in paid media reporting, and the ways in which we've endeavored to solve th...

How TapClicks Advertising Dashboards Benefit Agencies, Retail Brands, and Media Companies

Learn the specific ways we've tailored our advertising dashboards for agencies, retail brands, and m...

Best Advertising Agency Software: From Reporting and Analytics to Project Management

A list of the best advertising agency software, segmented by use case (Analytics/Reporting, Project ...

PPC Reporting Software: The Two Most Overlooked Factors to Consider

Price, scalability, and ease of use are key factors to weigh in choosing a PPC reporting software. H...

What Agencies Need to Know When Choosing a Facebook Ads Analytics and Reporting Tool

The distinction between Facebook Ads reporting tools and Facebook Ads analytics tools, and who each ...

How Megalytic’s Google Data Studio Connector Can Streamline Your Reporting

Why agencies are turning to Google Data Studio Connectors to display non-Google data in their dashbo...

Enterprise Workflow Software: How TapClicks Streamlines Advertising Orders and Fulfillment

TapClicks is an enterprise workflow software for agencies and media companies to manage orders from ...

Analytics for Shopify: How TapClicks Expands eCommerce Reporting Capabilities

Out of the box analytics for Shopify is limited. Here's our solution for agencies looking for a bett...

When you’re a digital marketing agency, you work with different clients who have all sorts of vary...

In the winter of 2019, digital ad sales represented more than half of the $306 billion global ad sal...

Julie Hauck and Amy Oliver have watched 2060 Digital scale tremendously over the past several years...

Often agencies or media companies who come to us to discuss buying TapClicks as a reporting software...

A chance meeting brings together two tech leaders who will change marketing technology and data. Whe...

Many agencies find that their analytics team spends a good chunk of their time putting together repo...

Tools like MediaOcean are an industry favorite for media planning and execution. As you develop com...

Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020 G2 Crowd just rel...

It’s True, Time Really Does Fly When You’re Having Fun! Here’s a Look Back into the Decade.

Without the right system, piercing through the vast clutter of your marketing operations and perform...

Much of the existing information online about Datorama alternatives provides a list of every SaaS ...

As the number of marketing analytics and reporting software on the market continues to grow, figurin...

Businesses are generating more data than ever. In many cases, it becomes siloed as different departm...

There are inflection points along the path of scaling a digital marketing agency that require increa...

What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience acro...

Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corn...

Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019...

Yelp is a treasure trove of localized advertising insights. It’s the gold standard for localized m...

Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in d...

Email communication for business is a curious beast that can feel like a delicate balance at times. ...

Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, i...

Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of co...

Did you know research shows companies that are focused on sales and marketing alignment are up to 67...

Raw growth is great for any agency, and there’s nothing like watching a sea of new clients and new...

What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective a...

Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data t...

When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. E...

When you’re providing clients with marketing services, there’s nothing more exciting than presen...

Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept li...

Nailing it in the marketing and advertising department involves sorting through batches of data to g...

There are several ways agencies can market products, but the tricky thing is, there is no one-size f...

Ultimate-Data-Visualization-Guide

Data visualization can make all the difference between a conversion and a lost sale. After all, visu...

visualization examples

Data visualization is a huge part of doing business today, with influence in so many different aspec...

What is correlation?

What Is Correlation? Correlation is when there is a mutual relationship or connection between two or...

When it comes to emailing your CEO or emailing the business owner, it makes no difference whether yo...

data hero

When you talk about graphs and charts, all too often, the first image in a person’s head is a bunc...

infographic template

It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the adv...

choosing the right chart

All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even cr...

keyword research

Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page op...

Customer Retention

In the vast ocean of performance metrics available to business owners, one particular measurement is...

color-and-data

It’s well-established that data visualization is a big part of modern business. It makes patterns ...

Upselling

When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMB...

upsell

When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMB...

ROI for clients

As a digital marketing agency, proving ROI to a client can be a tall order at times, depending on th...

Testimonial: Deluxe Digital

Increase my leads

A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing ef...

Calculate Average

Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of ...

what is google analytics

When it comes to digital marketing, lack of tools is not the problem. Not so long ago, access to dat...

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