Adobe Marketing Cloud for TapClicks

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About Adobe Marketing Cloud

Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Placements
    • Videos
    • Ads
  • Impressions
  • Views
  • Play Rate
  • Viewed Minutes
  • Playtime per View (s)
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Facebook Shares
  • Twitter Shares
  • Engagements
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conversions
  • Impression Conv. Avg. Days
  • View Conversions
  • View Conv. Avg. Days
  • Click Through Conversions
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR
  • Client Total Media Cost
  • Client CPM
  • Client CPC
  • Client
  • Campaign
  • Impressions
  • Views
  • Play Rate
  • Playtime per View (s)
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • Facebook Shares
  • Twitter Shares
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Impression Conversions
  • View Conversions
  • Click Through Conversions
  • Placements
  • Videos
  • Ads
  • Ad Types
  • Advertiser ID
  • Campaign ID
  • Viewed Minutes
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Engagements
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conv. Avg. Days
  • View Conv. Avg. Days
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR
  • Client Total Media Cost
  • Client CPM
  • Client CPC
  • Placement
  • Budget
  • Impressions
  • Views
  • Play Rate
  • Playtime per View
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • Facebook Shares
  • Twitter Shares
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Impression Conversions
  • View Conversions
  • Click Through Conversions
  • Campaign Name
  • Placement ID
  • Max Bid
  • Tags
  • Viewed Minutes
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Engagements
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conv. Avg. Days
  • View Conv. Avg. Days
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR
  • Video
  • Duration
  • Impressions
  • Views
  • Play Rate
  • Playtime per View
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • Facebook Shares
  • Twitter Shares
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Impression Conversions
  • View Conversions
  • Click Through Conversions
  • Campaign Name
  • Video ID
  • Viewed Minutes
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Engagements
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conv. Avg. Days
  • View Conv. Avg. Days
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR
  • Ad
  • Type
  • Impressions
  • Views
  • Play Rate
  • Playtime per View
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • Facebook Shares
  • Twitter Shares
  • Facebook Fan Page Clicks
  • Banner and Overlay Clicks
  • Total Ad Clicks
  • CTR
  • Impression Conversions
  • View Conversions
  • Click Through Conversions
  • Campaign Name
  • Ad ID
  • Viewed Minutes
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Engagements
  • Total Media Cost
  • Billable Data Cost
  • CPM
  • CPV
  • CPC
  • CPCV
  • Impression Conv. Avg. Days
  • View Conv. Avg. Days
  • Click Through Conv. Avg. Days
  • Companion Impressions
  • Companion Clicks
  • Companion CTR