About Us

We’re the Global Leader in
Marketing Technology

The TapClicks Marketing Success Platform Brands


PPC Analytics, Reporting, and Optimization Software

Local SEM and Competitive Intelligence

All-in-One SEO and Reporting Platform


Client Reporting and Dashboard Tool

A Decade of Tap


Media companies, publishers and agencies use TapClicks

$5 billion

Ad Dollars Managed

1 million+

Dashboards built in TapClicks

1.5 billion+

Clicks tracked

Executive Leadership

Colby West

Colby West

President, Co-Founder

Noah Jacobson

Chief Commercial Officer (CCO)


Sahil Jain

Chief Product Officer (CPO)

Jason Wu

SVP, Engineering

Mark Zahar

Mark Zahar

SVP, Sales and Partnerships

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Kristin Lundin

VP, Platform Solutions

Kevin Yamano

VP, Marketing

We make the complex world of marketing easy
so that your business becomes smarter, faster

We build amazing products

that are simple to use.


No Fear, Uncertainty, and Doubt.

Positive attitude

See challenges as opportunities.

Respect & Appreciate

Team, our customers and partners.

Effectively communicate

Stay transparent.


We do honest business.


Together, we can move mountains!

Join our team of innovators, builders, and technology leaders today. 

Privacy Policy | Website Terms of Use | Customer Terms | Partner Terms TapClicks © . All rights reserved.

Babak Hedayati

Founder and CEO

With over 20 years as a Senior Executive at Fortune 500, Silicon Valley tech companies specializing in software, hardware, internet and mobile apps, Babak has grown businesses from millions to billions in revenue. He is an alumnus of Harvard Business School, Stanford Management and Entrepreneurship program, and holds a BSEE/CS from SJSU.

Colby West

Colby West

President, Co-founder

Colby West, Founder of ClickFuel, Inc., started in venture capital. He founded a Digital Agency and later built out the first multi-channel marketing reporting solution. He later merged Reporting Hub with TapAnalytics to form TapClicks with Babak in 2015 and graduated from Babson College with a BS.

Noah Jacobson

SVP Customer Solutions & Strategic Growth

For 10+ years, Noah has served as Director of Business & Corporate Dev. at Silicon Valley companies in the areas of e-commerce, video analytics, business sales and mobile marketing solutions. Noah is a BA/JD.


Sahil Jain

SVP, Product Management​

The CEO and Founder of AdStage. Now the SVP of Product Management at TapClicks driving the marketing intelligence business unit. Prior to founding AdStage, Sahil co-founded his first company, Y-Combinator backed by Trigger.io at 20.

Jason Wu

SVP, Engineering

Jason leads the engineering efforts at TapClicks. He joined the company in 2020 through the acquisition of his startup, AdStage, where he also led the engineering team as its CTO. Prior to co-founding AdStage, he worked at Cisco and holds a B.S. in EECS from UC Berkeley.

Pierre-Luc Soucy

Pierre-Luc Soucy

VP, Analytics Platform Engineering

Pierre-Luc is passionate about entrepreneurship and startups, founding his first company when he was 15 and later leading a software development team that supported $30M in sales. Pierre-Luc holds a B.Eng. in software engineering from Polytechnique Montreal and a Masters in e-commerce from HEC Montreal.

Paul Wicker

Paul Wicker

VP, Product

Paul is a veteran SaaS product leader that has launched multiple $10M+ software products in the digital marketing space. Previously Paul held senior product roles at AdStage and Kenshoo. Paul is now the VP of Product at TapClicks where he leads the Data and Platform product teams. Paul holds a B.S. from The George Washington University and an MBA from Villanova University.