Yahoo! DSP

Yahoo! Ad Tech offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
0% Drop Rate 100% Completion Rate
100% Completions 25% Completion Rate
25% Completions 25% Drop Rate
50% Completion Rate 50% Completions
50% Drop Rate 75% Completion Rate
75% Completions 75% Drop Rate
Ad Position Ad Size
Advertiser Advertiser ID
Advertiser Spend Advertiser eCPM
Age App Name
Beacon ID Beacon Name
Browser Type CPA
CPC CTR
Campaign Campaign ID
City Click Through CPA
Click Through Conversion Rate Click Through Conversions
Clicks Conversion Rate
Conversion Value Conversions
Country Cross-device Conversions
DMA Date
Desktop OS Device Type
Domain Name Filtered Clicks
Filtered Impressions Gender
Impression Distribution Nonmeasurable Impression Distribution Nonviewable
Impression Distribution Viewable Impressions
Line Line
Line Billing Method Line Goal Type
Line ID Line Name
MOAT AVOC Rate MOAT Measurability Rate
Management Fee Media Type
Moat AVFH Moat AVOC Impressions
Moat Analyzed Impressions Moat Measurable Impressions
Moat Viewable Impressions Moat Viewable Rate
Network Profit Network eCPM
Non-Viewable Impressions Order Management Fee
Package ID Package Name
Platform Fee Publisher Cost
Publisher eCPM ROAS
Skiped Ads State
Third Party Data Fee Total Data Fee
Video Starts View Through CPA
View Through Conversion Rate View Through Conversions
Yahoo Data Fees Yahoo Measurable Impressions
Yahoo Measurable Rate Yahoo Non-Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate
Advertiser Campaign
Impressions Clicks
Conversions CTR
Video Starts 25% Completions
50% Completions 75% Completions
100% Completions 0% Drop Rate
25% Drop Rate 50% Drop Rate
75% Drop Rate CPC
Conversion Rate CPA
Advertiser Spend Advertiser eCPM
Publisher Cost Publisher eCPM
Network Profit Network eCPM
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Yahoo Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate Non-Viewable Impressions
Yahoo Non-Measurable Impressions Yahoo Measurable Rate
Impression Distribution Viewable Impression Distribution Nonviewable
Impression Distribution Nonmeasurable View Through Conversions
Click Through Conversions View Through Conversion Rate
Click Through Conversion Rate View Through CPA
Click Through CPA Platform Fee
Total Data Fee Management Fee
Filtered Impressions Filtered Clicks
Conversion Value ROAS
Moat Viewable Rate Moat Viewable Impressions
Moat Measurable Impressions Cross-device Conversions
Yahoo Data Fees Third Party Data Fee
Order Management Fee Moat Analyzed Impressions
Moat AVOC Impressions Moat AVFH
MOAT Measurability Rate MOAT AVOC Rate
Skiped Ads Date
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Line ID Line Name
Package ID Package Name
Beacon ID Beacon Name
Cross-Device Conversions View Through Conversions
Click Through Conversions Date
Advertiser Campaign
Line Age
Gender Impressions
Clicks Conversions
CTR Video Starts
25% Completions 50% Completions
75% Completions 100% Completions
0% Drop Rate 25% Drop Rate
50% Drop Rate 75% Drop Rate
CPC Conversion Rate
CPA Advertiser Spend
Advertiser eCPM Publisher Cost
Publisher eCPM Network Profit
Network eCPM 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Yahoo Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate
Non-Viewable Impressions Yahoo Non-Measurable Impressions
Yahoo Measurable Rate Impression Distribution Viewable
Impression Distribution Nonviewable Impression Distribution Nonmeasurable
View Through Conversions Click Through Conversions
View Through Conversion Rate Click Through Conversion Rate
View Through CPA Click Through CPA
Platform Fee Total Data Fee
Management Fee Filtered Impressions
Filtered Clicks Conversion Value
ROAS Moat Viewable Rate
Moat Viewable Impressions Moat Measurable Impressions
Cross-device Conversions Yahoo Data Fees
Third Party Data Fee Order Management Fee
Moat Analyzed Impressions Moat AVOC Impressions
Moat AVFH MOAT Measurability Rate
MOAT AVOC Rate Skiped Ads
Date
Advertiser Campaign
Line Browser Type
Desktop OS Device Type
Impressions Clicks
Conversions CTR
Video Starts 25% Completions
50% Completions 75% Completions
100% Completions 0% Drop Rate
25% Drop Rate 50% Drop Rate
75% Drop Rate CPC
Conversion Rate CPA
Advertiser Spend Advertiser eCPM
Publisher Cost Publisher eCPM
Network Profit Network eCPM
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Yahoo Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate Non-Viewable Impressions
Yahoo Non-Measurable Impressions Yahoo Measurable Rate
Impression Distribution Viewable Impression Distribution Nonviewable
Impression Distribution Nonmeasurable View Through Conversions
Click Through Conversions View Through Conversion Rate
Click Through Conversion Rate View Through CPA
Click Through CPA Platform Fee
Total Data Fee Management Fee
Filtered Impressions Filtered Clicks
Conversion Value ROAS
Moat Viewable Rate Moat Viewable Impressions
Moat Measurable Impressions Cross-device Conversions
Yahoo Data Fees Third Party Data Fee
Order Management Fee Moat Analyzed Impressions
Moat AVOC Impressions Moat AVFH
MOAT Measurability Rate MOAT AVOC Rate
Skiped Ads Date
Advertiser Campaign
Domain Name Sub Domain Name
App Name Impressions
Clicks Conversions
CTR Video Starts
25% Completions 50% Completions
75% Completions 100% Completions
0% Drop Rate 25% Drop Rate
50% Drop Rate 75% Drop Rate
CPC Conversion Rate
CPA Advertiser Spend
Advertiser eCPM Publisher Cost
Publisher eCPM Network Profit
Network eCPM 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Yahoo Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate
Non-Viewable Impressions Yahoo Non-Measurable Impressions
Yahoo Measurable Rate Impression Distribution Viewable
Impression Distribution Nonviewable Impression Distribution Nonmeasurable
View Through Conversions Click Through Conversions
View Through Conversion Rate Click Through Conversion Rate
View Through CPA Click Through CPA
Platform Fee Total Data Fee
Management Fee Filtered Impressions
Filtered Clicks Conversion Value
ROAS Moat Viewable Rate
Moat Viewable Impressions Moat Measurable Impressions
Cross-device Conversions Yahoo Data Fees
Third Party Data Fee Order Management Fee
Moat Analyzed Impressions Moat AVOC Impressions
Moat AVFH MOAT Measurability Rate
MOAT AVOC Rate Skiped Ads
Date
Advertiser Campaign
Line Country
State City
DMA Impressions
Clicks Conversions
CTR Video Starts
25% Completions 50% Completions
75% Completions 100% Completions
0% Drop Rate 25% Drop Rate
50% Drop Rate 75% Drop Rate
CPC Conversion Rate
CPA Advertiser Spend
Advertiser eCPM Publisher Cost
Publisher eCPM Network Profit
Network eCPM 25% Completion Rate
50% Completion Rate 75% Completion Rate
100% Completion Rate Yahoo Measurable Impressions
Yahoo Viewable Impressions Yahoo Viewable Rate
Non-Viewable Impressions Yahoo Non-Measurable Impressions
Yahoo Measurable Rate Impression Distribution Viewable
Impression Distribution Nonviewable Impression Distribution Nonmeasurable
View Through Conversions Click Through Conversions
View Through Conversion Rate Click Through Conversion Rate
View Through CPA Click Through CPA
Platform Fee Total Data Fee
Management Fee Filtered Impressions
Filtered Clicks Conversion Value
ROAS Moat Viewable Rate
Moat Viewable Impressions Moat Measurable Impressions
Cross-device Conversions Yahoo Data Fees
Third Party Data Fee Order Management Fee
Moat Analyzed Impressions Moat AVOC Impressions
Moat AVFH MOAT Measurability Rate
MOAT AVOC Rate Skiped Ads
Date
Advertiser Campaign
Line Media Type
Line Goal Type Line Billing Method
Impressions Clicks
Conversions CTR
Video Starts 25% Completions
50% Completions 75% Completions
100% Completions 0% Drop Rate
25% Drop Rate 50% Drop Rate
75% Drop Rate CPC
Conversion Rate CPA
Advertiser Spend Advertiser eCPM
Publisher Cost Publisher eCPM
Network Profit Network eCPM
25% Completion Rate 50% Completion Rate
75% Completion Rate 100% Completion Rate
Yahoo Measurable Impressions Yahoo Viewable Impressions
Yahoo Viewable Rate Non-Viewable Impressions
Yahoo Non-Measurable Impressions Yahoo Measurable Rate
Impression Distribution Viewable Impression Distribution Nonviewable
Impression Distribution Nonmeasurable View Through Conversions
Click Through Conversions View Through Conversion Rate
Click Through Conversion Rate View Through CPA
Click Through CPA Platform Fee
Total Data Fee Management Fee
Filtered Impressions Filtered Clicks
Conversion Value ROAS
Moat Viewable Rate Moat Viewable Impressions
Moat Measurable Impressions Cross-device Conversions
Yahoo Data Fees Third Party Data Fee
Order Management Fee Moat Analyzed Impressions
Moat AVOC Impressions Moat AVFH
MOAT Measurability Rate MOAT AVOC Rate
Skiped Ads Date

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