Verizon Media DSP

Verizon Media DSP offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ads Breakdown
  • Campaigns
  • Demographics Breakdown
  • Device Breakdown
  • Domains
  • Geo Breakdown
  • Line

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • 0% Drop Rate
  • 100% Completion Rate
  • 100% Completions
  • 25% Completion Rate
  • 25% Completions
  • 25% Drop Rate
  • 50% Completion Rate
  • 50% Completions
  • 50% Drop Rate
  • 75% Completion Rate
  • 75% Completions
  • 75% Drop Rate
  • Advertiser
  • Advertiser Spend
  • Advertiser eCPM
  • CPA
  • CPC
  • CTR
  • Campaign
  • Campaigns Count
  • Click Through CPA
  • Click Through Conversion Rate
  • Click Through Conversions
  • Clicks
  • Client
  • Conversion Rate
  • Conversion Value
  • Conversions
  • Cross-device Conversions
  • Date
  • Filtered Clicks
  • Filtered Impressions
  • Formatted Date
  • Impression Distribution Nonmeasurable
  • Impression Distribution Nonviewable
  • Impression Distribution Viewable
  • Impressions
  • MOAT AVOC Rate
  • MOAT Measurability Rate
  • Management Fee
  • Moat AVFH
  • Moat AVOC Impressions
  • Moat Analyzed Impressions
  • Moat Measurable Impressions
  • Moat Viewable Impressions
  • Moat Viewable Rate
  • Network Profit
  • Network eCPM
  • Non-Viewable Impressions
  • Order Management Fee
  • Platform Fee
  • Publisher Cost
  • Publisher eCPM
  • ROAS
  • Skiped Ads
  • Third Party Data Fee
  • Total Data Fee
  • Video Starts
  • View Through CPA
  • View Through Conversion Rate
  • View Through Conversions
  • Yahoo Data Fees
  • Yahoo Measurable Impressions
  • Yahoo Measurable Rate
  • Yahoo Non-Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate

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