Verizon Media DSP

Verizon Media DSP offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Line
  • Ads Breakdown
  • Geo Breakdown
  • Device Breakdown
  • Demographics Breakdown
  • Domains

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Impressions
  • Clicks
  • Conversions
  • CTR
  • Conversion Rate
  • Video Starts
  • 25% Completions
  • 50% Completions
  • 75% Completions
  • 100% Completions
  • 0% Drop Rate
  • 25% Drop Rate
  • 50% Drop Rate
  • 75% Drop Rate
  • CPC
  • CPA
  • Advertiser Spend
  • Advertiser eCPM
  • Publisher Cost
  • Publisher eCPM
  • Network Profit
  • Network eCPM
  • 25% Completion Rate
  • 50% Completion Rate
  • 75% Completion Rate
  • 100% Completion Rate
  • Yahoo Measurable Impressions
  • Yahoo Viewable Impressions
  • Yahoo Viewable Rate
  • Non-Viewable Impressions
  • Yahoo Non-Measurable Impressions
  • Yahoo Measurable Rate
  • Impression Distribution Viewable
  • Impression Distribution Nonviewable
  • Impression Distribution Nonmeasurable
  • View Through Conversions
  • Click Through Conversions
  • View Through Conversion Rate
  • Click Through Conversion Rate
  • View Through CPA
  • Click Through CPA
  • Platform Fee
  • Total Data Fee
  • Management Fee
  • Filtered Impressions
  • Filtered Clicks
  • Conversion Value
  • ROAS
  • Moat Viewable Rate
  • Moat Viewable Impressions
  • Moat Measurable Impressions
  • Cross-device Conversions
  • Yahoo Data Fees
  • Third Party Data Fee
  • Order Management Fee
  • Moat Analyzed Impressions
  • Moat AVOC Impressions
  • Moat AVFH
  • MOAT Measurability Rate
  • MOAT AVOC Rate
  • Skiped Ads
  • Campaigns

Start Automating Your Marketing Data Today!

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