Yahoo! DSP
Yahoo! Ad Tech offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Ad Position | Ad Size |
| Advertiser | Advertiser ID |
| Advertiser Spend | Advertiser eCPM |
| Age | App Name |
| Beacon ID | Beacon Name |
| Browser Type | CPA |
| CPC | CTR |
| Campaign | Campaign ID |
| City | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Conversion Rate |
| Conversion Value | Conversions |
| Country | Cross-device Conversions |
| DMA | Date |
| Desktop OS | Device Type |
| Domain Name | Filtered Clicks |
| Filtered Impressions | Gender |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| Line | Line |
| Line Billing Method | Line Goal Type |
| Line ID | Line Name |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Media Type |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Package ID | Package Name |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | State |
| Third Party Data Fee | Total Data Fee |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
Data View Details: Ads Breakdown
| Advertiser | Campaign |
| Line | Ad Size |
| Ad | Ad Position |
| Impressions | Clicks |
| Conversions | CTR |
| Video Starts | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 0% Drop Rate |
| 25% Drop Rate | 50% Drop Rate |
| 75% Drop Rate | CPC |
| Conversion Rate | CPA |
| Advertiser Spend | Advertiser eCPM |
| Publisher Cost | Publisher eCPM |
| Network Profit | Network eCPM |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Yahoo Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate | Non-Viewable Impressions |
| Yahoo Non-Measurable Impressions | Yahoo Measurable Rate |
| Impression Distribution Viewable | Impression Distribution Nonviewable |
| Impression Distribution Nonmeasurable | View Through Conversions |
| Click Through Conversions | View Through Conversion Rate |
| Click Through Conversion Rate | View Through CPA |
| Click Through CPA | Platform Fee |
| Total Data Fee | Management Fee |
| Filtered Impressions | Filtered Clicks |
| Conversion Value | ROAS |
| Moat Viewable Rate | Moat Viewable Impressions |
| Moat Measurable Impressions | Cross-device Conversions |
| Yahoo Data Fees | Third Party Data Fee |
| Order Management Fee | Moat Analyzed Impressions |
| Moat AVOC Impressions | Moat AVFH |
| MOAT Measurability Rate | MOAT AVOC Rate |
| Skiped Ads | Date |
Data View Details: Campaigns
| Advertiser | Campaign |
| Impressions | Clicks |
| Conversions | CTR |
| Video Starts | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 0% Drop Rate |
| 25% Drop Rate | 50% Drop Rate |
| 75% Drop Rate | CPC |
| Conversion Rate | CPA |
| Advertiser Spend | Advertiser eCPM |
| Publisher Cost | Publisher eCPM |
| Network Profit | Network eCPM |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Yahoo Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate | Non-Viewable Impressions |
| Yahoo Non-Measurable Impressions | Yahoo Measurable Rate |
| Impression Distribution Viewable | Impression Distribution Nonviewable |
| Impression Distribution Nonmeasurable | View Through Conversions |
| Click Through Conversions | View Through Conversion Rate |
| Click Through Conversion Rate | View Through CPA |
| Click Through CPA | Platform Fee |
| Total Data Fee | Management Fee |
| Filtered Impressions | Filtered Clicks |
| Conversion Value | ROAS |
| Moat Viewable Rate | Moat Viewable Impressions |
| Moat Measurable Impressions | Cross-device Conversions |
| Yahoo Data Fees | Third Party Data Fee |
| Order Management Fee | Moat Analyzed Impressions |
| Moat AVOC Impressions | Moat AVFH |
| MOAT Measurability Rate | MOAT AVOC Rate |
| Skiped Ads | Date |
Data View Details: Conversion Breakdown
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Line ID | Line Name |
| Package ID | Package Name |
| Beacon ID | Beacon Name |
| Cross-Device Conversions | View Through Conversions |
| Click Through Conversions | Date |
Data View Details: Demographics Breakdown
| Advertiser | Campaign |
| Line | Age |
| Gender | Impressions |
| Clicks | Conversions |
| CTR | Video Starts |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 0% Drop Rate | 25% Drop Rate |
| 50% Drop Rate | 75% Drop Rate |
| CPC | Conversion Rate |
| CPA | Advertiser Spend |
| Advertiser eCPM | Publisher Cost |
| Publisher eCPM | Network Profit |
| Network eCPM | 25% Completion Rate |
| 50% Completion Rate | 75% Completion Rate |
| 100% Completion Rate | Yahoo Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| Non-Viewable Impressions | Yahoo Non-Measurable Impressions |
| Yahoo Measurable Rate | Impression Distribution Viewable |
| Impression Distribution Nonviewable | Impression Distribution Nonmeasurable |
| View Through Conversions | Click Through Conversions |
| View Through Conversion Rate | Click Through Conversion Rate |
| View Through CPA | Click Through CPA |
| Platform Fee | Total Data Fee |
| Management Fee | Filtered Impressions |
| Filtered Clicks | Conversion Value |
| ROAS | Moat Viewable Rate |
| Moat Viewable Impressions | Moat Measurable Impressions |
| Cross-device Conversions | Yahoo Data Fees |
| Third Party Data Fee | Order Management Fee |
| Moat Analyzed Impressions | Moat AVOC Impressions |
| Moat AVFH | MOAT Measurability Rate |
| MOAT AVOC Rate | Skiped Ads |
| Date |
Data View Details: Device Breakdown
| Advertiser | Campaign |
| Line | Browser Type |
| Desktop OS | Device Type |
| Impressions | Clicks |
| Conversions | CTR |
| Video Starts | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 0% Drop Rate |
| 25% Drop Rate | 50% Drop Rate |
| 75% Drop Rate | CPC |
| Conversion Rate | CPA |
| Advertiser Spend | Advertiser eCPM |
| Publisher Cost | Publisher eCPM |
| Network Profit | Network eCPM |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Yahoo Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate | Non-Viewable Impressions |
| Yahoo Non-Measurable Impressions | Yahoo Measurable Rate |
| Impression Distribution Viewable | Impression Distribution Nonviewable |
| Impression Distribution Nonmeasurable | View Through Conversions |
| Click Through Conversions | View Through Conversion Rate |
| Click Through Conversion Rate | View Through CPA |
| Click Through CPA | Platform Fee |
| Total Data Fee | Management Fee |
| Filtered Impressions | Filtered Clicks |
| Conversion Value | ROAS |
| Moat Viewable Rate | Moat Viewable Impressions |
| Moat Measurable Impressions | Cross-device Conversions |
| Yahoo Data Fees | Third Party Data Fee |
| Order Management Fee | Moat Analyzed Impressions |
| Moat AVOC Impressions | Moat AVFH |
| MOAT Measurability Rate | MOAT AVOC Rate |
| Skiped Ads | Date |
Data View Details: Domains
| Advertiser | Campaign |
| Domain Name | Sub Domain Name |
| App Name | Impressions |
| Clicks | Conversions |
| CTR | Video Starts |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 0% Drop Rate | 25% Drop Rate |
| 50% Drop Rate | 75% Drop Rate |
| CPC | Conversion Rate |
| CPA | Advertiser Spend |
| Advertiser eCPM | Publisher Cost |
| Publisher eCPM | Network Profit |
| Network eCPM | 25% Completion Rate |
| 50% Completion Rate | 75% Completion Rate |
| 100% Completion Rate | Yahoo Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| Non-Viewable Impressions | Yahoo Non-Measurable Impressions |
| Yahoo Measurable Rate | Impression Distribution Viewable |
| Impression Distribution Nonviewable | Impression Distribution Nonmeasurable |
| View Through Conversions | Click Through Conversions |
| View Through Conversion Rate | Click Through Conversion Rate |
| View Through CPA | Click Through CPA |
| Platform Fee | Total Data Fee |
| Management Fee | Filtered Impressions |
| Filtered Clicks | Conversion Value |
| ROAS | Moat Viewable Rate |
| Moat Viewable Impressions | Moat Measurable Impressions |
| Cross-device Conversions | Yahoo Data Fees |
| Third Party Data Fee | Order Management Fee |
| Moat Analyzed Impressions | Moat AVOC Impressions |
| Moat AVFH | MOAT Measurability Rate |
| MOAT AVOC Rate | Skiped Ads |
| Date |
Data View Details: Geo Breakdown
| Advertiser | Campaign |
| Line | Country |
| State | City |
| DMA | Impressions |
| Clicks | Conversions |
| CTR | Video Starts |
| 25% Completions | 50% Completions |
| 75% Completions | 100% Completions |
| 0% Drop Rate | 25% Drop Rate |
| 50% Drop Rate | 75% Drop Rate |
| CPC | Conversion Rate |
| CPA | Advertiser Spend |
| Advertiser eCPM | Publisher Cost |
| Publisher eCPM | Network Profit |
| Network eCPM | 25% Completion Rate |
| 50% Completion Rate | 75% Completion Rate |
| 100% Completion Rate | Yahoo Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| Non-Viewable Impressions | Yahoo Non-Measurable Impressions |
| Yahoo Measurable Rate | Impression Distribution Viewable |
| Impression Distribution Nonviewable | Impression Distribution Nonmeasurable |
| View Through Conversions | Click Through Conversions |
| View Through Conversion Rate | Click Through Conversion Rate |
| View Through CPA | Click Through CPA |
| Platform Fee | Total Data Fee |
| Management Fee | Filtered Impressions |
| Filtered Clicks | Conversion Value |
| ROAS | Moat Viewable Rate |
| Moat Viewable Impressions | Moat Measurable Impressions |
| Cross-device Conversions | Yahoo Data Fees |
| Third Party Data Fee | Order Management Fee |
| Moat Analyzed Impressions | Moat AVOC Impressions |
| Moat AVFH | MOAT Measurability Rate |
| MOAT AVOC Rate | Skiped Ads |
| Date |
Data View Details: Line
| Advertiser | Campaign |
| Line | Media Type |
| Line Goal Type | Line Billing Method |
| Impressions | Clicks |
| Conversions | CTR |
| Video Starts | 25% Completions |
| 50% Completions | 75% Completions |
| 100% Completions | 0% Drop Rate |
| 25% Drop Rate | 50% Drop Rate |
| 75% Drop Rate | CPC |
| Conversion Rate | CPA |
| Advertiser Spend | Advertiser eCPM |
| Publisher Cost | Publisher eCPM |
| Network Profit | Network eCPM |
| 25% Completion Rate | 50% Completion Rate |
| 75% Completion Rate | 100% Completion Rate |
| Yahoo Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate | Non-Viewable Impressions |
| Yahoo Non-Measurable Impressions | Yahoo Measurable Rate |
| Impression Distribution Viewable | Impression Distribution Nonviewable |
| Impression Distribution Nonmeasurable | View Through Conversions |
| Click Through Conversions | View Through Conversion Rate |
| Click Through Conversion Rate | View Through CPA |
| Click Through CPA | Platform Fee |
| Total Data Fee | Management Fee |
| Filtered Impressions | Filtered Clicks |
| Conversion Value | ROAS |
| Moat Viewable Rate | Moat Viewable Impressions |
| Moat Measurable Impressions | Cross-device Conversions |
| Yahoo Data Fees | Third Party Data Fee |
| Order Management Fee | Moat Analyzed Impressions |
| Moat AVOC Impressions | Moat AVFH |
| MOAT Measurability Rate | MOAT AVOC Rate |
| Skiped Ads | Date |
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