Google Analytics 4

Google Analytics 4

Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

ARPPU Active users
Age Analytics Account ID
Analytics Account Name App version
Audience name Audience resource name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Browser
City City ID
Content ID Content group
Content type Conversions
Country Country ID
Date Default channel group
Device Device brand
Device category Device model
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session First user Google Ads ad group ID
First user Google Ads ad group name First user Google Ads ad network type
First user campaign First user campaign ID
First user medium First user source
Gender Hostname
Interests Is key event
Key events Language
Language code Mobile model
New users OS version
Operating system Page path
Page title Page title and screen class
Page title and screen name Platform
Property ID Property Name
Purchase revenue Region
Screen resolution Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads campaign Session Google Ads campaign ID
Session Google Ads keyword text Session Google Ads query
Session campaign Session campaign ID
Session default channel group Session medium
Session source Sessions
Sessions per user Stream ID
Stream name Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement View in Google Analytics
Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Date Default channel group
Engaged sessions Engagement rate
Event value Key events
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total purchasers
Total revenue Total users

ARPPU Active users
Analytics Account ID Analytics Account Name
Date Default channel group
Engaged sessions Engagement rate
Event value Key events
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total purchasers
Total revenue Total users

Age Analytics Account ID
Analytics Account Name Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Audience name Audience resource name
Average purchase revenue Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Audience name Audience resource name
Average purchase revenue Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement Views

Analytics Account ID Analytics Account Name
Content ID Content group
Content type Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Date
Is key event Key events
New users Property ID
Property Name Sessions
Total users User engagement

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Date
Is key event Key events
New users Property ID
Property Name Sessions
Total users User engagement

Analytics Account ID Analytics Account Name
Browser Date
Device category Device model
Engaged sessions Engagement rate
Key events New users
OS version Operating system
Property ID Property Name
Purchase revenue Screen resolution
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Date
Event count Event count per user
Event name Event value
Events per session Key events
New users Property ID
Property Name Sessions
Total users User engagement

Active users Analytics Account ID
Analytics Account Name Date
Event count Event name
Event value Is key event
Page title and screen class Page title and screen name
Property ID Property Name
Sessions

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Gender
Key events New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
City City ID
Country Country ID
Date Engaged sessions
Engagement rate Key events
New users Property ID
Property Name Purchase revenue
Region Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Key events
New users Property ID
Property Name Purchase revenue
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads campaign
Session Google Ads campaign ID Session Google Ads keyword text
Session Google Ads query Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
First user Google Ads ad group ID First user Google Ads ad group name
First user Google Ads ad network type New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Interests
Key events New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Key events
Language Language code
New users Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

Analytics Account ID Analytics Account Name
Date Device
Device brand Engaged sessions
Engagement rate Key events
Mobile model New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Hostname
Key events New users
Page path Page title
Platform Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Content group
Date Engaged sessions
Engagement rate Event count
Event count per user Event value
Events per session Key events
New users Page path
Page title Property ID
Property Name Purchase revenue
Sessions Sessions per user
Total purchasers Total revenue
Total users Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Content group
Date Engaged sessions
Engagement rate Event count
Event count per user Event value
Events per session Key events
New users Page path
Page title Property ID
Property Name Purchase revenue
Sessions Sessions per user
Total purchasers Total revenue
Total users Transactions
User engagement Views

Active users Analytics Account ID
Analytics Account Name Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total revenue Total users
Transactions User engagement
View in Google Analytics Views

Analytics Account ID Analytics Account Name
App version Date
Engaged sessions Engagement rate
Key events New users
Property ID Property Name
Purchase revenue Sessions
Stream ID Stream name
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate Key events
New users Property ID
Property Name Purchase revenue
Session campaign Session campaign ID
Session default channel group Session medium
Session source Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Date Engaged sessions
Engagement rate First user campaign
First user campaign ID First user medium
First user source Key events
New users Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Ads Clicks Ads Cost
Ads Cost per Click Ads Impressions
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser CM360 account ID
CM360 account name CM360 advertiser ID
CM360 advertiser name CM360 campaign ID
CM360 campaign name CM360 creative ID
CM360 creative format CM360 creative name
CM360 creative type CM360 creative type ID
CM360 creative version CM360 medium
CM360 placement ID CM360 placement cost structure
CM360 placement name CM360 rendering ID
CM360 site ID CM360 site name
CM360 source CM360 source / medium
Campaign ID Campaign Name
Cart to View Rate Character
Checkouts City
City ID Cohort
Cohort active users Cohort total users
Content ID Content group
Content type Continent
Continent ID Cost per Key Event
Country Country ID
Crash Affected Users Crash Free User Rate
DV360 advertiser ID DV360 advertiser name
DV360 campaign ID DV360 campaign name
DV360 creative ID DV360 creative format
DV360 creative name DV360 exchange ID
DV360 exchange name DV360 insertion order ID
DV360 insertion order name DV360 line item ID
DV360 line item name DV360 medium
DV360 partner ID DV360 partner name
DV360 source DV360 source / medium
Daily cohort Date
Date + Hour (YYYYMMDDHH) Date Hour and Minute
Dau Per Mau Dau Per Wau
Day of Week name Default Channel Group
Device category Device model
Engaged Session Per User Engaged sessions
Engagement rate Event count
Event count per user Event name
Event value Events per session
File Extension File Name
First Session Date First Time Purchase Per New User
First Time Purchaser Rate First Time Purchasers
First User Default Channel Group First User Google Ads Account Name
First User Google Ads Campaign First User Google Ads Campaign ID
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Manual Ad Content
First User Manual Term First User Source / Medium
First User Source Platform First user CM360 account ID
First user CM360 account name First user CM360 advertiser ID
First user CM360 advertiser name First user CM360 campaign ID
First user CM360 campaign name First user CM360 creative ID
First user CM360 creative format First user CM360 creative name
First user CM360 creative type First user CM360 creative type ID
First user CM360 creative version First user CM360 medium
First user CM360 placement ID First user CM360 placement cost structure
First user CM360 placement name First user CM360 rendering ID
First user CM360 site ID First user CM360 site name
First user CM360 source First user CM360 source / medium
First user DV360 advertiser ID First user DV360 advertiser name
First user DV360 campaign ID First user DV360 campaign name
First user DV360 creative ID First user DV360 creative format
First user DV360 creative name First user DV360 exchange ID
First user DV360 exchange name First user DV360 insertion order ID
First user DV360 insertion order name First user DV360 line item ID
First user DV360 line item name First user DV360 medium
First user DV360 partner ID First user DV360 partner name
First user DV360 source First user DV360 source / medium
First user SA360 ad group ID First user SA360 ad group name
First user SA360 campaign First user SA360 campaign ID
First user SA360 creative format First user SA360 engine account ID
First user SA360 engine account name First user SA360 engine account type
First user SA360 keyword text First user SA360 manager account ID
First user SA360 manager account name First user SA360 medium
First user SA360 query First user SA360 source
First user SA360 source / medium First user manual campaign ID
First user manual campaign name First user manual marketing tactic
First user manual medium First user manual source
First user manual source / medium First user manual source platform
First user primary channel group Full Page Url
Gender Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign
Google Ads Campaign ID Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname