Google Analytics 4
Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| ARPPU | Active users |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience name | Audience resource name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Browser |
| City | City ID |
| Content ID | Content group |
| Content type | Conversions |
| Country | Country ID |
| Date | Default channel group |
| Device | Device brand |
| Device category | Device model |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | First user Google Ads ad group ID |
| First user Google Ads ad group name | First user Google Ads ad network type |
| First user campaign | First user campaign ID |
| First user medium | First user source |
| Gender | Hostname |
| Interests | Is key event |
| Key events | Language |
| Language code | Mobile model |
| New users | OS version |
| Operating system | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Platform |
| Property ID | Property Name |
| Purchase revenue | Region |
| Screen resolution | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads campaign | Session Google Ads campaign ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session campaign | Session campaign ID |
| Session default channel group | Session medium |
| Session source | Sessions |
| Sessions per user | Stream ID |
| Stream name | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | View in Google Analytics |
| Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Date | Default channel group |
| Engaged sessions | Engagement rate |
| Event value | Key events |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total purchasers |
| Total revenue | Total users |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Date | Default channel group |
| Engaged sessions | Engagement rate |
| Event value | Key events |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total purchasers |
| Total revenue | Total users |
| Age | Analytics Account ID |
| Analytics Account Name | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Audience name | Audience resource name |
| Average purchase revenue | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Audience name | Audience resource name |
| Average purchase revenue | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| Analytics Account ID | Analytics Account Name |
| Content ID | Content group |
| Content type | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Date |
| Is key event | Key events |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Date |
| Is key event | Key events |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Analytics Account ID | Analytics Account Name |
| Browser | Date |
| Device category | Device model |
| Engaged sessions | Engagement rate |
| Key events | New users |
| OS version | Operating system |
| Property ID | Property Name |
| Purchase revenue | Screen resolution |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Date |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | Key events |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Active users | Analytics Account ID |
| Analytics Account Name | Date |
| Event count | Event name |
| Event value | Is key event |
| Page title and screen class | Page title and screen name |
| Property ID | Property Name |
| Sessions |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Gender |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| City | City ID |
| Country | Country ID |
| Date | Engaged sessions |
| Engagement rate | Key events |
| New users | Property ID |
| Property Name | Purchase revenue |
| Region | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Key events |
| New users | Property ID |
| Property Name | Purchase revenue |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads campaign |
| Session Google Ads campaign ID | Session Google Ads keyword text |
| Session Google Ads query | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| First user Google Ads ad group ID | First user Google Ads ad group name |
| First user Google Ads ad network type | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Interests |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Key events |
| Language | Language code |
| New users | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| Analytics Account ID | Analytics Account Name |
| Date | Device |
| Device brand | Engaged sessions |
| Engagement rate | Key events |
| Mobile model | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Hostname |
| Key events | New users |
| Page path | Page title |
| Platform | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Content group |
| Date | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Event value |
| Events per session | Key events |
| New users | Page path |
| Page title | Property ID |
| Property Name | Purchase revenue |
| Sessions | Sessions per user |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Content group |
| Date | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Event value |
| Events per session | Key events |
| New users | Page path |
| Page title | Property ID |
| Property Name | Purchase revenue |
| Sessions | Sessions per user |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total revenue | Total users |
| Transactions | User engagement |
| View in Google Analytics | Views |
| Analytics Account ID | Analytics Account Name |
| App version | Date |
| Engaged sessions | Engagement rate |
| Key events | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Stream ID | Stream name |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | Key events |
| New users | Property ID |
| Property Name | Purchase revenue |
| Session campaign | Session campaign ID |
| Session default channel group | Session medium |
| Session source | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Date | Engaged sessions |
| Engagement rate | First user campaign |
| First user campaign ID | First user medium |
| First user source | Key events |
| New users | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Ads Clicks | Ads Cost |
| Ads Cost per Click | Ads Impressions |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | CM360 account ID |
| CM360 account name | CM360 advertiser ID |
| CM360 advertiser name | CM360 campaign ID |
| CM360 campaign name | CM360 creative ID |
| CM360 creative format | CM360 creative name |
| CM360 creative type | CM360 creative type ID |
| CM360 creative version | CM360 medium |
| CM360 placement ID | CM360 placement cost structure |
| CM360 placement name | CM360 rendering ID |
| CM360 site ID | CM360 site name |
| CM360 source | CM360 source / medium |
| Campaign ID | Campaign Name |
| Cart to View Rate | Character |
| Checkouts | City |
| City ID | Cohort |
| Cohort active users | Cohort total users |
| Content ID | Content group |
| Content type | Continent |
| Continent ID | Cost per Key Event |
| Country | Country ID |
| Crash Affected Users | Crash Free User Rate |
| DV360 advertiser ID | DV360 advertiser name |
| DV360 campaign ID | DV360 campaign name |
| DV360 creative ID | DV360 creative format |
| DV360 creative name | DV360 exchange ID |
| DV360 exchange name | DV360 insertion order ID |
| DV360 insertion order name | DV360 line item ID |
| DV360 line item name | DV360 medium |
| DV360 partner ID | DV360 partner name |
| DV360 source | DV360 source / medium |
| Daily cohort | Date |
| Date + Hour (YYYYMMDDHH) | Date Hour and Minute |
| Dau Per Mau | Dau Per Wau |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Engaged Session Per User | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Event name |
| Event value | Events per session |
| File Extension | File Name |
| First Session Date | First Time Purchase Per New User |
| First Time Purchaser Rate | First Time Purchasers |
| First User Default Channel Group | First User Google Ads Account Name |
| First User Google Ads Campaign | First User Google Ads Campaign ID |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Manual Ad Content |
| First User Manual Term | First User Source / Medium |
| First User Source Platform | First user CM360 account ID |
| First user CM360 account name | First user CM360 advertiser ID |
| First user CM360 advertiser name | First user CM360 campaign ID |
| First user CM360 campaign name | First user CM360 creative ID |
| First user CM360 creative format | First user CM360 creative name |
| First user CM360 creative type | First user CM360 creative type ID |
| First user CM360 creative version | First user CM360 medium |
| First user CM360 placement ID | First user CM360 placement cost structure |
| First user CM360 placement name | First user CM360 rendering ID |
| First user CM360 site ID | First user CM360 site name |
| First user CM360 source | First user CM360 source / medium |
| First user DV360 advertiser ID | First user DV360 advertiser name |
| First user DV360 campaign ID | First user DV360 campaign name |
| First user DV360 creative ID | First user DV360 creative format |
| First user DV360 creative name | First user DV360 exchange ID |
| First user DV360 exchange name | First user DV360 insertion order ID |
| First user DV360 insertion order name | First user DV360 line item ID |
| First user DV360 line item name | First user DV360 medium |
| First user DV360 partner ID | First user DV360 partner name |
| First user DV360 source | First user DV360 source / medium |
| First user SA360 ad group ID | First user SA360 ad group name |
| First user SA360 campaign | First user SA360 campaign ID |
| First user SA360 creative format | First user SA360 engine account ID |
| First user SA360 engine account name | First user SA360 engine account type |
| First user SA360 keyword text | First user SA360 manager account ID |
| First user SA360 manager account name | First user SA360 medium |
| First user SA360 query | First user SA360 source |
| First user SA360 source / medium | First user manual campaign ID |
| First user manual campaign name | First user manual marketing tactic |
| First user manual medium | First user manual source |
| First user manual source / medium | First user manual source platform |
| First user primary channel group | Full Page Url |
| Gender | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign |
| Google Ads Campaign ID | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |