Beeswax

Beeswax

Regain control of your programmatic advertising by leveraging a custom bidding stack designed specifically to optimize towards the unique business needs of your business.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account Alternative ID Account ID
Account Name Account Notes
Active Ads Text Code
Ads_text Code Advertiser Alternative ID
Advertiser Category Advertiser Domain
Advertiser ID Advertiser Name
Advertiser Notes Alternative ID
Auction Type Average Viewable Seconds
Bid Modifier ID Bid Modifier Name
Browser Browser Version
Budget Type Buzz Key
CPC CPM
CPM Bid CTR
Campaign Alternative ID Campaign Budget
Campaign ID Campaign Name
Campaign Notes Campaign Spend
City City Code
Click URL Clicks
Client CPC Client CPM
Client Gross Margin Client Spend
Client Spend Per Conversion Client VCPM
Continents Conversion Method ID
Conversion Orders Conversion Value
Conversions Country
Country Code Creative Alternative ID
Creative Assets Creative Content Munge
Creative Content Tag Creative Create Date
Creative End Date Creative ID
Creative Name Creative Preview
Creative Rule ID Creative Rule Key
Creative Start Date Creative Status ID
Creative Template ID Creative Thumbnail URL
Creative Type Creative Update Date
Creative Weighting Method Currency
Custom Customer ID
Daily Budget Date
Deal ID Default Click URL
Default Continent Default Currency
Default Targeting Device Make
Device Model Device Type
Domain End Date
Environment Type Events
Flight ID Flight Name
Frequency Cap Gross Margin
Gross Margin Percent Height
Impressions Inventory Cost
Inventory Source Javascript Enabled
Line Item Alternative ID Line Item Budget
Line Item Create Date Line Item End Date
Line Item ID Line Item Name
Line Item Spend Line Item Start Date
Line Item Type ID Line Item Update Date
Measurable Imp % Measurable Impressions
Media Spend Metro/DMA
Metro/DMA Code Net Margin
Net Margin Percent Notes
Pacing Pixels
Placement Platform OS
Platform OS Version Preview Token
Primary Asset Publisher ID
Push Status Push Update
Region/State Region/State Code
Revenue Revenue Amount
Revenue Type Scripts
Seat Type Secondary Asset
Secure Site ID
Site Name Size
Sizeless Spend
Spend Per Conversion Start Date
Targeting Template ID VCPM
Vendor Fees Video Companion CTR
Video Companion Clicks Video Companion Views
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds
Width Zip/Postal Code

Account Alternative ID Account ID
Account Name Account Notes
Advertiser Alternative ID Advertiser Category
Advertiser Domain Advertiser ID
Advertiser Name Advertiser Notes
Average Viewable Seconds Budget Type
CPC CPM
CTR Campaign Alternative ID
Campaign Budget Campaign ID
Campaign Name Campaign Notes
Campaign Spend Clicks
Client CPC Client CPM
Client Gross Margin Client Spend
Client Spend Per Conversion Client VCPM
Continents Conversion Method ID
Conversion Orders Conversion Value
Conversions Currency
Customer ID Daily Budget
Date Default Click URL
Default Continent Default Currency
Default Targeting End Date
Gross Margin Gross Margin Percent
Impressions Inventory Cost
Measurable Imp % Measurable Impressions
Media Spend Net Margin
Net Margin Percent Pacing
Push Status Push Update
Revenue Revenue Amount
Revenue Type Spend
Spend Per Conversion Start Date
VCPM Vendor Fees
Video Companion Clicks Video Companion Views
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds

Account ID Account Name
Active Advertiser Alternative ID
Advertiser ID Advertiser Name
Alternative ID Average Viewable Seconds
Buzz Key CPC
CPM CTR
Campaign Alternative ID Campaign ID
Campaign Name Click URL
Clicks Client CPC
Client CPM Client Gross Margin
Client Spend Client Spend Per Conversion
Client VCPM Conversion Orders
Conversion Value Conversions
Creative Assets Creative Content Munge
Creative Content Tag Creative Create Date
Creative End Date Creative ID
Creative Name Creative Preview
Creative Rule ID Creative Rule Key
Creative Start Date Creative Status ID
Creative Template ID Creative Thumbnail URL
Creative Type Creative Update Date
Date Events
Frequency Cap Gross Margin
Gross Margin Percent Height
Impressions Inventory Cost
Line Item Alternative ID Line Item ID
Line Item Name Measurable Imp %
Measurable Impressions Media Spend
Net Margin Net Margin Percent
Notes Pixels
Preview Token Primary Asset
Push Status Push Update
Revenue Scripts
Secondary Asset Secure
Sizeless Spend
Spend Per Conversion VCPM
Vendor Fees Video Companion CTR
Video Companion Clicks Video Companion Views
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds
Width

Account ID Account Name
Ads Text Code Advertiser Alternative ID
Advertiser ID Advertiser Name
Auction Type Average Viewable Seconds
Bid Modifier ID Bid Modifier Name
CPC CPM
CTR Campaign Alternative ID
Campaign ID Campaign Name
Clicks Client CPC
Client CPM Client Gross Margin
Client Spend Client Spend Per Conversion
Client VCPM Conversion Orders
Conversion Value Conversions
Creative Alternative ID Creative ID
Creative Name Creative Type
Date Deal ID
Environment Type Gross Margin
Gross Margin Percent Impressions
Inventory Cost Line Item Alternative ID
Line Item ID Line Item Name
Measurable Imp % Measurable Impressions
Media Spend Net Margin
Net Margin Percent Revenue
Seat Type Size
Spend Spend Per Conversion
VCPM Vendor Fees
Video Companion CTR Video Companion Clicks
Video Companion Views Video Complete Percent
Video Completes Video Midpoints
Video Plays Video Q1s
Video Q3s Video Skipped Rate
Video Skips Viewability %
Viewability/Measurability % Viewable Impressions
Viewable Seconds

Account ID Account Name
Advertiser Alternative ID Advertiser ID
Advertiser Name Average Viewable Seconds
Browser Browser Version
CPC CPM
CTR Campaign Alternative ID
Campaign ID Campaign Name
Clicks Client CPC
Client CPM Client Spend
Client VCPM Conversions
Creative Alternative ID Creative ID
Creative Name Creative Type
Date Device Make
Device Model Device Type
Flight ID Flight Name
Impressions Inventory Source
Javascript Enabled Line Item Alternative ID
Line Item ID Line Item Name
Measurable Impressions Platform OS
Platform OS Version Spend
VCPM Video Complete Percent
Video Completes Video Midpoints
Video Plays Video Q1s
Video Q3s Video Skipped Rate
Video Skips Viewability %
Viewable Impressions Viewable Seconds

Account ID Account Name
Advertiser Alternative ID Advertiser ID
Advertiser Name Average Viewable Seconds
CPC CPM
CTR Campaign Alternative ID
Campaign ID Campaign Name
Clicks Client CPC
Client CPM Client Spend
Client Spend Per Conversion Client VCPM
Conversions Creative Alternative ID
Creative ID Creative Name
Creative Type Date
Domain Flight ID
Flight Name Impressions
Inventory Source Line Item Alternative ID
Line Item ID Line Item Name
Measurable Impressions Spend
Spend Per Conversion VCPM
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewable Impressions
Viewable Seconds

Account ID Account Name
Advertiser Alternative ID Advertiser ID
Advertiser Name Average Viewable Seconds
CPC CPM
Campaign Alternative ID Campaign ID
Campaign Name City
City Code Clicks
Client CPC Client CPM
Client Spend Client VCPM
Conversions Country
Country Code Creative Alternative ID
Creative ID Creative Name
Creative Type Date
Flight ID Flight Name
Impressions Line Item Alternative ID
Line Item ID Line Item Name
Measurable Imp % Measurable Impressions
Metro/DMA Metro/DMA Code
Region/State Region/State Code
Spend VCPM
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds

Account ID Account Name
Ads_text Code Advertiser Alternative ID
Advertiser ID Advertiser Name
Auction Type Average Viewable Seconds
CPC CPM
CTR Campaign Alternative ID
Campaign ID Campaign Name
Clicks Client CPC
Client CPM Client Spend
Client VCPM Conversion Orders
Conversion Value Conversions
Creative Alternative ID Creative ID
Creative Name Creative Type
Date Flight ID
Flight Name Impressions
Inventory Source Line Item Alternative ID
Line Item ID Line Item Name
Measurable Impressions Placement
Publisher ID Site ID
Site Name Spend
VCPM Video Companion Clicks
Video Companion Views Video Complete Percent
Video Completes Video Midpoints
Video Plays Video Q1s
Video Q3s Video Skipped Rate
Video Skips Viewability %
Viewable Impressions Viewable Seconds

Account ID Account Name
Active Advertiser Alternative ID
Advertiser ID Advertiser Name
Alternative ID Average Viewable Seconds
Budget Type Buzz Key
CPC CPM
CPM Bid CTR
Campaign Alternative ID Campaign ID
Campaign Name Clicks
Client CPC Client CPM
Client Gross Margin Client Spend
Client Spend Per Conversion Client VCPM
Conversion Orders Conversion Value
Conversions Creative Weighting Method
Currency Custom
Daily Budget Date
Gross Margin Gross Margin Percent
Impressions Inventory Cost
Line Item Budget Line Item Create Date
Line Item End Date Line Item ID
Line Item Name Line Item Spend
Line Item Start Date Line Item Type ID
Line Item Update Date Measurable Imp %
Measurable Impressions Media Spend
Net Margin Net Margin Percent
Notes Pacing
Push Status Push Update
Revenue Revenue Amount
Revenue Type Spend
Spend Per Conversion Targeting Template ID
VCPM Vendor Fees
Video Companion Clicks Video Companion Views
Video Complete Percent Video Completes
Video Midpoints Video Plays
Video Q1s Video Q3s
Video Skipped Rate Video Skips
Viewability % Viewability/Measurability %
Viewable Impressions Viewable Seconds

Account ID Account Name
Advertiser Alternative ID Advertiser ID
Advertiser Name Average Viewable Seconds
CPC CPM
Campaign Alternative ID Campaign ID
Campaign Name City
City Code Clicks
Client CPC Client CPM
Client Spend Client VCPM
Creative Alternative ID Creative ID
Creative Name Creative Type
Date Flight ID
Flight Name Impressions
Line Item Alternative ID Line Item ID
Line Item Name Measurable Imp %
Measurable Impressions Region/State
Region/State Code Spend
VCPM Video Complete Percent
Video Completes Video Midpoints
Video Plays Video Q1s
Video Q3s Video Skipped Rate
Video Skips Viewability %
Viewability/Measurability % Viewable Impressions
Viewable Seconds Zip/Postal Code

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