Beeswax
Regain control of your programmatic advertising by leveraging a custom bidding stack designed specifically to optimize towards the unique business needs of your business.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account Alternative ID | Account ID |
| Account Name | Account Notes |
| Active | Ads Text Code |
| Ads_text Code | Advertiser Alternative ID |
| Advertiser Category | Advertiser Domain |
| Advertiser ID | Advertiser Name |
| Advertiser Notes | Alternative ID |
| Auction Type | Average Viewable Seconds |
| Bid Modifier ID | Bid Modifier Name |
| Browser | Browser Version |
| Budget Type | Buzz Key |
| CPC | CPM |
| CPM Bid | CTR |
| Campaign Alternative ID | Campaign Budget |
| Campaign ID | Campaign Name |
| Campaign Notes | Campaign Spend |
| City | City Code |
| Click URL | Clicks |
| Client CPC | Client CPM |
| Client Gross Margin | Client Spend |
| Client Spend Per Conversion | Client VCPM |
| Continents | Conversion Method ID |
| Conversion Orders | Conversion Value |
| Conversions | Country |
| Country Code | Creative Alternative ID |
| Creative Assets | Creative Content Munge |
| Creative Content Tag | Creative Create Date |
| Creative End Date | Creative ID |
| Creative Name | Creative Rule ID |
| Creative Rule Key | Creative Start Date |
| Creative Status ID | Creative Template ID |
| Creative Thumbnail URL | Creative Type |
| Creative Update Date | Creative Weighting Method |
| Currency | Custom |
| Customer ID | Daily Budget |
| Date | Deal ID |
| Default Click URL | Default Continent |
| Default Currency | Default Targeting |
| Device Make | Device Model |
| Device Type | Domain |
| End Date | Environment Type |
| Events | Flight ID |
| Flight Name | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | Frequency Cap |
| Gross Margin | Gross Margin Percent |
| Height | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Inventory Cost |
| Inventory Source | Javascript Enabled |
| Line Item Alternative ID | Line Item Budget |
| Line Item Create Date | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Spend | Line Item Start Date |
| Line Item Type ID | Line Item Update Date |
| Measurable Imp % | Measurable Impressions |
| Media Spend | Metro/DMA |
| Metro/DMA Code | Net Margin |
| Net Margin Percent | Notes |
| Pacing | Pixels |
| Placement | Platform OS |
| Platform OS Version | Preview Token |
| Primary Asset | Publisher ID |
| Push Status | Push Update |
| Region/State | Region/State Code |
| Revenue | Revenue Amount |
| Revenue Type | Scripts |
| Seat Type | Secondary Asset |
| Secure | Site ID |
| Site Name | Size |
| Sizeless | Spend |
| Spend Per Conversion | Start Date |
| Targeting Template ID | VAST Video Creative Preview Link |
| VCPM | Vendor Fees |
| Video Companion CTR | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds | Width |
| Zip/Postal Code |
| Account Alternative ID | Account ID |
| Account Name | Account Notes |
| Advertiser Alternative ID | Advertiser Category |
| Advertiser Domain | Advertiser ID |
| Advertiser Name | Advertiser Notes |
| Average Viewable Seconds | Budget Type |
| CPC | CPM |
| CTR | Campaign Alternative ID |
| Campaign Budget | Campaign ID |
| Campaign Name | Campaign Notes |
| Campaign Spend | Clicks |
| Client CPC | Client CPM |
| Client Gross Margin | Client Spend |
| Client Spend Per Conversion | Client VCPM |
| Continents | Conversion Method ID |
| Conversion Orders | Conversion Value |
| Conversions | Currency |
| Customer ID | Daily Budget |
| Date | Default Click URL |
| Default Continent | Default Currency |
| Default Targeting | End Date |
| FreeWheel Household ID Conversion Order | FreeWheel Household ID Conversion Value |
| FreeWheel Household ID Conversions | FreeWheel Person ID Conversion Order |
| FreeWheel Person ID Conversion Value | FreeWheel Person ID Conversions |
| Gross Margin | Gross Margin Percent |
| IP Conversion Orders | IP Conversions |
| IP Conversions Value | Impressions |
| Inventory Cost | Measurable Imp % |
| Measurable Impressions | Media Spend |
| Net Margin | Net Margin Percent |
| Pacing | Push Status |
| Push Update | Revenue |
| Revenue Amount | Revenue Type |
| Spend | Spend Per Conversion |
| Start Date | VCPM |
| Vendor Fees | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds |
| Account ID | Account Name |
| Active | Advertiser Alternative ID |
| Advertiser ID | Advertiser Name |
| Alternative ID | Average Viewable Seconds |
| Buzz Key | CPC |
| CPM | CTR |
| Campaign Alternative ID | Campaign ID |
| Campaign Name | Click URL |
| Clicks | Client CPC |
| Client CPM | Client Gross Margin |
| Client Spend | Client Spend Per Conversion |
| Client VCPM | Conversion Orders |
| Conversion Value | Conversions |
| Creative Assets | Creative Content Munge |
| Creative Content Tag | Creative Create Date |
| Creative End Date | Creative ID |
| Creative Name | Creative Rule ID |
| Creative Rule Key | Creative Start Date |
| Creative Status ID | Creative Template ID |
| Creative Thumbnail URL | Creative Type |
| Creative Update Date | Date |
| Events | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | Frequency Cap |
| Gross Margin | Gross Margin Percent |
| Height | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Inventory Cost |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Measurable Imp % |
| Measurable Impressions | Media Spend |
| Net Margin | Net Margin Percent |
| Notes | Pixels |
| Preview Token | Primary Asset |
| Push Status | Push Update |
| Revenue | Scripts |
| Secondary Asset | Secure |
| Sizeless | Spend |
| Spend Per Conversion | VAST Video Creative Preview Link |
| VCPM | Vendor Fees |
| Video Companion CTR | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds | Width |
| Account ID | Account Name |
| Ads Text Code | Advertiser Alternative ID |
| Advertiser ID | Advertiser Name |
| Auction Type | Average Viewable Seconds |
| Bid Modifier ID | Bid Modifier Name |
| CPC | CPM |
| CTR | Campaign Alternative ID |
| Campaign ID | Campaign Name |
| Clicks | Client CPC |
| Client CPM | Client Gross Margin |
| Client Spend | Client Spend Per Conversion |
| Client VCPM | Conversion Orders |
| Conversion Value | Conversions |
| Creative Alternative ID | Creative ID |
| Creative Name | Creative Type |
| Date | Deal ID |
| Environment Type | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | Gross Margin |
| Gross Margin Percent | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Inventory Cost |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Line Item Type ID |
| Measurable Imp % | Measurable Impressions |
| Media Spend | Net Margin |
| Net Margin Percent | Revenue |
| Seat Type | Size |
| Spend | Spend Per Conversion |
| VCPM | Vendor Fees |
| Video Companion CTR | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds |
| Account ID | Account Name |
| Advertiser Alternative ID | Advertiser ID |
| Advertiser Name | Average Viewable Seconds |
| Browser | Browser Version |
| CPC | CPM |
| CTR | Campaign Alternative ID |
| Campaign ID | Campaign Name |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Client VCPM | Conversions |
| Creative Alternative ID | Creative ID |
| Creative Name | Creative Type |
| Date | Device Make |
| Device Model | Device Type |
| Flight ID | Flight Name |
| FreeWheel Household ID Conversion Order | FreeWheel Household ID Conversion Value |
| FreeWheel Household ID Conversions | FreeWheel Person ID Conversion Order |
| FreeWheel Person ID Conversion Value | FreeWheel Person ID Conversions |
| IP Conversion Orders | IP Conversions |
| IP Conversions Value | Impressions |
| Inventory Source | Javascript Enabled |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Line Item Type ID |
| Measurable Impressions | Platform OS |
| Platform OS Version | Spend |
| VCPM | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewable Impressions | Viewable Seconds |
| Account ID | Account Name |
| Advertiser Alternative ID | Advertiser ID |
| Advertiser Name | Average Viewable Seconds |
| CPC | CPM |
| CTR | Campaign Alternative ID |
| Campaign ID | Campaign Name |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Client Spend Per Conversion | Client VCPM |
| Conversions | Creative Alternative ID |
| Creative ID | Creative Name |
| Creative Type | Date |
| Domain | Flight ID |
| Flight Name | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Inventory Source |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Line Item Type ID |
| Measurable Impressions | Spend |
| Spend Per Conversion | VCPM |
| Video Complete Percent | Video Completes |
| Video Midpoints | Video Plays |
| Video Q1s | Video Q3s |
| Video Skipped Rate | Video Skips |
| Viewability % | Viewable Impressions |
| Viewable Seconds |
| Account ID | Account Name |
| Advertiser Alternative ID | Advertiser ID |
| Advertiser Name | Average Viewable Seconds |
| CPC | CPM |
| Campaign Alternative ID | Campaign ID |
| Campaign Name | City |
| City Code | Clicks |
| Client CPC | Client CPM |
| Client Spend | Client VCPM |
| Conversions | Country |
| Country Code | Creative Alternative ID |
| Creative ID | Creative Name |
| Creative Type | Date |
| Flight ID | Flight Name |
| FreeWheel Household ID Conversion Order | FreeWheel Household ID Conversion Value |
| FreeWheel Household ID Conversions | FreeWheel Person ID Conversion Order |
| FreeWheel Person ID Conversion Value | FreeWheel Person ID Conversions |
| IP Conversion Orders | IP Conversions |
| IP Conversions Value | Impressions |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Line Item Type ID |
| Measurable Imp % | Measurable Impressions |
| Metro/DMA | Metro/DMA Code |
| Region/State | Region/State Code |
| Spend | VCPM |
| Video Complete Percent | Video Completes |
| Video Midpoints | Video Plays |
| Video Q1s | Video Q3s |
| Video Skipped Rate | Video Skips |
| Viewability % | Viewability/Measurability % |
| Viewable Impressions | Viewable Seconds |
| Account ID | Account Name |
| Ads_text Code | Advertiser Alternative ID |
| Advertiser ID | Advertiser Name |
| Auction Type | Average Viewable Seconds |
| CPC | CPM |
| CTR | Campaign Alternative ID |
| Campaign ID | Campaign Name |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Client VCPM | Conversion Orders |
| Conversion Value | Conversions |
| Creative Alternative ID | Creative ID |
| Creative Name | Creative Type |
| Date | Flight ID |
| Flight Name | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Inventory Source |
| Line Item Alternative ID | Line Item ID |
| Line Item Name | Line Item Type ID |
| Measurable Impressions | Placement |
| Publisher ID | Site ID |
| Site Name | Spend |
| VCPM | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewable Impressions | Viewable Seconds |
| Account ID | Account Name |
| Active | Advertiser Alternative ID |
| Advertiser ID | Advertiser Name |
| Alternative ID | Average Viewable Seconds |
| Budget Type | Buzz Key |
| CPC | CPM |
| CPM Bid | CTR |
| Campaign Alternative ID | Campaign ID |
| Campaign Name | Clicks |
| Client CPC | Client CPM |
| Client Gross Margin | Client Spend |
| Client Spend Per Conversion | Client VCPM |
| Conversion Orders | Conversion Value |
| Conversions | Creative Weighting Method |
| Currency | Custom |
| Daily Budget | Date |
| FreeWheel Household ID Conversion Order | FreeWheel Household ID Conversion Value |
| FreeWheel Household ID Conversions | FreeWheel Person ID Conversion Order |
| FreeWheel Person ID Conversion Value | FreeWheel Person ID Conversions |
| Gross Margin | Gross Margin Percent |
| IP Conversion Orders | IP Conversions |
| IP Conversions Value | Impressions |
| Inventory Cost | Line Item Budget |
| Line Item Create Date | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Spend | Line Item Start Date |
| Line Item Type ID | Line Item Update Date |
| Measurable Imp % | Measurable Impressions |
| Media Spend | Net Margin |
| Net Margin Percent | Notes |
| Pacing | Push Status |
| Push Update | Revenue |
| Revenue Amount | Revenue Type |
| Spend | Spend Per Conversion |
| Targeting Template ID | VCPM |
| Vendor Fees | Video Companion Clicks |
| Video Companion Views | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds |
| Account ID | Account Name |
| Advertiser Alternative ID | Advertiser ID |
| Advertiser Name | Average Viewable Seconds |
| CPC | CPM |
| Campaign Alternative ID | Campaign ID |
| Campaign Name | City |
| City Code | Clicks |
| Client CPC | Client CPM |
| Client Spend | Client VCPM |
| Creative Alternative ID | Creative ID |
| Creative Name | Creative Type |
| Date | Flight ID |
| Flight Name | FreeWheel Household ID Conversion Order |
| FreeWheel Household ID Conversion Value | FreeWheel Household ID Conversions |
| FreeWheel Person ID Conversion Order | FreeWheel Person ID Conversion Value |
| FreeWheel Person ID Conversions | IP Conversion Orders |
| IP Conversions | IP Conversions Value |
| Impressions | Line Item Alternative ID |
| Line Item ID | Line Item Name |
| Line Item Type ID | Measurable Imp % |
| Measurable Impressions | Region/State |
| Region/State Code | Spend |
| VCPM | Video Complete Percent |
| Video Completes | Video Midpoints |
| Video Plays | Video Q1s |
| Video Q3s | Video Skipped Rate |
| Video Skips | Viewability % |
| Viewability/Measurability % | Viewable Impressions |
| Viewable Seconds | Zip/Postal Code |
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