Adelphic (Early Access)
Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive platform on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed.Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive platform on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Add Payment Info | Add To Cart |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Age Group Name | Auction Win Rate |
| Auction Won | Avg Media Spend |
| Bids | CPV |
| CTR | Campaign Days Remaining |
| Campaign Days Since Start | Campaign End Date |
| Campaign ID | Campaign Lifetime Budget |
| Campaign Name | Campaign Start Date |
| Campaign Total Days | City |
| Click Conversions | Click Conversions Up |
| Clicks | Client PostClickROAS |
| Client ROAS | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Country | Country Code |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Currency Code | Currency ID |
| Currency Name | DMA |
| Data Spend | Date |
| Device Brand | Device Model |
| Device Type | Exchange Name |
| Gender | Household Income |
| IAS High Risk | IAS Low Risk |
| IAS Measured Rate | IAS Moderate Risk |
| IAS Percentage In View | IAS Percentage In View 15s |
| IAS Percentage In View 5s | IAS Percentage Out View |
| IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
| IAS Percentage Video Never Started | IAS Very High Risk |
| IAS Viewable Rate | IO Number |
| Impressions | Initiate Checkout |
| Inventory Carrier Name | Inventory Channel ID |
| Inventory Channel Name | Inventory Exchange ID |
| Inventory Site ID | Inventory Site Type |
| Item View | Landing Page |
| Lead | Line ID |
| Line Name | Managed Service Fee |
| Media Clearing Price | Media Spend |
| Normalized Site Name | OS |
| Offline Purchases | Offline Sales |
| Order Base CPM Bid | Order Daily Budget |
| Order End Date | Order Hourly Pacing |
| Order ID | Order Lifetime Budget |
| Order Name | Order Optimization Goal |
| Order Start Date | Other |
| Page View | Pixel ID |
| Pixel Name | Post Click Conversions |
| Post Click Revenue | Post View Conversions |
| PostClickROAS | Purchase |
| ROAS | Region |
| Region Code | Render Rate |
| Revenue | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | Zip Code |
| eCPA | eCPC |
| eCPM |
| Account ID | Account Name |
| Add Payment Info | Add To Cart |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client PostClickROAS |
| Client ROAS | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | IAS High Risk |
| IAS Low Risk | IAS Measured Rate |
| IAS Moderate Risk | IAS Percentage In View |
| IAS Percentage In View 15s | IAS Percentage In View 5s |
| IAS Percentage Out View | IAS Percentage Suspicious Imps |
| IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
| IAS Very High Risk | IAS Viewable Rate |
| IO Number | Impressions |
| Initiate Checkout | Item View |
| Landing Page | Lead |
| Line ID | Line Name |
| Managed Service Fee | Media Clearing Price |
| Media Spend | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Other | Page View |
| Post Click Conversions | Post Click Revenue |
| Post View Conversions | PostClickROAS |
| Purchase | ROAS |
| Render Rate | Revenue |
| Spend | VCPM |
| Video 100% Completion | Video 25% Completion |
| Video 50% Completion | Video 75% Completion |
| Video Completion Rate | Video Impressions |
| Visits | Win Rate |
| eCPA | eCPC |
| eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | IAS High Risk |
| IAS Low Risk | IAS Measured Rate |
| IAS Moderate Risk | IAS Percentage In View |
| IAS Percentage In View 15s | IAS Percentage In View 5s |
| IAS Percentage Out View | IAS Percentage Suspicious Imps |
| IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
| IAS Very High Risk | IAS Viewable Rate |
| IO Number | Impressions |
| Line ID | Line Name |
| Managed Service Fee | Media Clearing Price |
| Media Spend | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Render Rate | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | eCPA |
| eCPC | eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Age Group Name | Auction Win Rate |
| Auction Won | Avg Media Spend |
| Bids | CPV |
| CTR | Campaign Days Remaining |
| Campaign Days Since Start | Campaign End Date |
| Campaign ID | Campaign Lifetime Budget |
| Campaign Name | Campaign Start Date |
| Campaign Total Days | Click Conversions |
| Click Conversions Up | Clicks |
| Client Spend | Client eCPA |
| Client eCPC | Client eCPM |
| Conversion Rate | Conversion Up |
| Conversions | Currency Code |
| Currency ID | Currency Name |
| Data Spend | Date |
| Gender | IAS High Risk |
| IAS Low Risk | IAS Measured Rate |
| IAS Moderate Risk | IAS Percentage In View |
| IAS Percentage In View 15s | IAS Percentage In View 5s |
| IAS Percentage Out View | IAS Percentage Suspicious Imps |
| IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
| IAS Very High Risk | IAS Viewable Rate |
| IO Number | Impressions |
| Line ID | Line Name |
| Managed Service Fee | Media Clearing Price |
| Media Spend | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Render Rate | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | eCPA |
| eCPC | eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | Device Brand |
| Device Model | Device Type |
| IAS High Risk | IAS Low Risk |
| IAS Measured Rate | IAS Moderate Risk |
| IAS Percentage In View | IAS Percentage In View 15s |
| IAS Percentage In View 5s | IAS Percentage Out View |
| IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
| IAS Percentage Video Never Started | IAS Very High Risk |
| IAS Viewable Rate | IO Number |
| Impressions | Line ID |
| Line Name | Managed Service Fee |
| Media Clearing Price | Media Spend |
| OS | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Render Rate | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | eCPA |
| eCPC | eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| City | Click Conversions |
| Click Conversions Up | Clicks |
| Client Spend | Client eCPA |
| Client eCPC | Client eCPM |
| Conversion Rate | Conversion Up |
| Conversions | Country |
| Country Code | Currency Code |
| Currency ID | Currency Name |
| DMA | Data Spend |
| Date | IAS High Risk |
| IAS Low Risk | IAS Measured Rate |
| IAS Moderate Risk | IAS Percentage In View |
| IAS Percentage In View 15s | IAS Percentage In View 5s |
| IAS Percentage Out View | IAS Percentage Suspicious Imps |
| IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
| IAS Very High Risk | IAS Viewable Rate |
| IO Number | Impressions |
| Line ID | Line Name |
| Managed Service Fee | Media Clearing Price |
| Media Spend | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Region | Region Code |
| Render Rate | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | Zip Code |
| eCPA | eCPC |
| eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | Household Income |
| IAS High Risk | IAS Low Risk |
| IAS Measured Rate | IAS Moderate Risk |
| IAS Percentage In View | IAS Percentage In View 15s |
| IAS Percentage In View 5s | IAS Percentage Out View |
| IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
| IAS Percentage Video Never Started | IAS Very High Risk |
| IAS Viewable Rate | IO Number |
| Impressions | Line ID |
| Line Name | Managed Service Fee |
| Media Clearing Price | Media Spend |
| Offline Purchases | Offline Sales |
| Order Base CPM Bid | Order Daily Budget |
| Order End Date | Order Hourly Pacing |
| Order ID | Order Lifetime Budget |
| Order Name | Order Optimization Goal |
| Order Start Date | Render Rate |
| Spend | VCPM |
| Video 100% Completion | Video 25% Completion |
| Video 50% Completion | Video 75% Completion |
| Video Completion Rate | Video Impressions |
| Visits | Win Rate |
| eCPA | eCPC |
| eCPM |
| Account ID | Account Name |
| Add Payment Info | Add To Cart |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client PostClickROAS |
| Client ROAS | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | IAS High Risk |
| IAS Low Risk | IAS Measured Rate |
| IAS Moderate Risk | IAS Percentage In View |
| IAS Percentage In View 15s | IAS Percentage In View 5s |
| IAS Percentage Out View | IAS Percentage Suspicious Imps |
| IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
| IAS Very High Risk | IAS Viewable Rate |
| IO Number | Impressions |
| Initiate Checkout | Item View |
| Landing Page | Lead |
| Line ID | Line Name |
| Managed Service Fee | Media Clearing Price |
| Media Spend | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Other | Page View |
| Pixel ID | Pixel Name |
| Post Click Conversions | Post Click Revenue |
| Post View Conversions | PostClickROAS |
| Purchase | ROAS |
| Render Rate | Revenue |
| Spend | VCPM |
| Video 100% Completion | Video 25% Completion |
| Video 50% Completion | Video 75% Completion |
| Video Completion Rate | Video Impressions |
| Visits | Win Rate |
| eCPA | eCPC |
| eCPM |
| Account ID | Account Name |
| Adelphic Tech Fee | Advertiser Currency Code |
| Advertiser ID | Advertiser Name |
| Auction Win Rate | Auction Won |
| Avg Media Spend | Bids |
| CPV | CTR |
| Campaign Days Remaining | Campaign Days Since Start |
| Campaign End Date | Campaign ID |
| Campaign Lifetime Budget | Campaign Name |
| Campaign Start Date | Campaign Total Days |
| Click Conversions | Click Conversions Up |
| Clicks | Client Spend |
| Client eCPA | Client eCPC |
| Client eCPM | Conversion Rate |
| Conversion Up | Conversions |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Currency Code | Currency ID |
| Currency Name | Data Spend |
| Date | Exchange Name |
| IAS High Risk | IAS Low Risk |
| IAS Measured Rate | IAS Moderate Risk |
| IAS Percentage In View | IAS Percentage In View 15s |
| IAS Percentage In View 5s | IAS Percentage Out View |
| IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
| IAS Percentage Video Never Started | IAS Very High Risk |
| IAS Viewable Rate | IO Number |
| Impressions | Inventory Carrier Name |
| Inventory Channel ID | Inventory Channel Name |
| Inventory Exchange ID | Inventory Site ID |
| Inventory Site Type | Line ID |
| Line Name | Managed Service Fee |
| Media Clearing Price | Media Spend |
| Normalized Site Name | Offline Purchases |
| Offline Sales | Order Base CPM Bid |
| Order Daily Budget | Order End Date |
| Order Hourly Pacing | Order ID |
| Order Lifetime Budget | Order Name |
| Order Optimization Goal | Order Start Date |
| Render Rate | Spend |
| VCPM | Video 100% Completion |
| Video 25% Completion | Video 50% Completion |
| Video 75% Completion | Video Completion Rate |
| Video Impressions | Visits |
| Win Rate | eCPA |
| eCPC | eCPM |
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