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With one of the world’s largest collections of digital, film, and TV properties, we provide a premium option for advertisers and publishers looking to reach specific audiences at scale in brand-safe environments all through a powerful, unified platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Ad Type | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Adwertiser Currency | Auction ID |
| Booked Revenue | Booked Revenue Advertiser Currency |
| Booked Revenue eCPA | Booked Revenue eCPC |
| Booked Revenue eCPM | CPA |
| CPA Adv. Currency | CPC |
| CPC Adv. Currency | CPM |
| CPM Adv. Currency | CPVM |
| CTR | Campaign |
| Campaign ID | City ID |
| City Name | Clicks |
| Clicks to Conversions Rate | Client CPA |
| Client CPC | Client CPM |
| Client CPVM | Client Cost |
| Client Spend | Connection ID for Preview |
| Content Preview | Content Preview Secure |
| Conversion Date Time | Conversion Rate |
| Conversions | Cost |
| Cost Per Video Complete | Country |
| Country Code | Country ID |
| Country Name | Creative |
| Creative ID | Currency |
| DMA | DMA ID |
| Date | Device Make ID |
| Device Make Name | Device Model ID |
| Device Model Name | Device Type |
| End Date | Errors |
| External Clicks | External Data |
| External Impressions | Height |
| Html5 Preview | Impr. Defaulted (Bidder) |
| Impr. Defaulted (Error) | Impr. Kept |
| Impr. Resold | Impr. Third Parties |
| Impr. Viewed | Impression Date Time |
| Impression Type | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Media Cost | Media URL |
| Media URL Secure | Native preview link |
| PPM | Pixel ID |
| Pixel Name | Pixel Summary ID |
| Pixel Summary Name | Post Click Convs Rate |
| Post Clicks Conversions | Post View Conversions |
| Post View Convs Rate | Post-Click Conv. Rate |
| Post-Click Conversions | Post-Click Cross Device Conversions |
| Post-Click Revenue | Post-View Conv. Rate |
| Post-View Conversions | Post-View Cross Device Conversions |
| Post-View Revenue | Post-click Conversions |
| Post-click Revenue | Post-view Conversions |
| Post-view Revenue | Postal Code |
| Preview | Preview Iframe |
| Profit | RPM |
| Region | Region Code |
| Region ID | Region Name |
| Remaining Days | Reseller Revenue |
| Resold Revenue | Revenue |
| Revenue eCPA | Revenue eCPC |
| Revenue eCPM | Site |
| Skips | Spend |
| Spend Adv. Currency | Split |
| Split ID | Start Date |
| Starts | Total |
| Total Conversions | Total Cost |
| Total Cost eCPA | Total Cost eCPC |
| Total Cost eCPM | Total Days |
| Total Publisher RPM | Total Revenue |
| Type | Video Completion Rate |
| Video Context | Video Impressions Served |
| Video Playback Method | Video Player Size |
| Video Skip Rate | Video Start Rate |
| Video preview link | View Measured Impressions |
| View Measurement Rate | View Rate |
| Width |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser Currency | Advertiser ID |
| Advertiser Name | Booked Revenue |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Conversion Rate |
| Cost | Cost Per Video Complete |
| Date | Device Make ID |
| Device Make Name | Device Model ID |
| Device Model Name | Device Type |
| Errors | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| PPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | Post-click Conversions |
| Post-view Conversions | Profit |
| RPM | Resold Revenue |
| Revenue | Revenue eCPA |
| Revenue eCPC | Revenue eCPM |
| Skips | Split |
| Split ID | Starts |
| Total Conversions | Total Cost |
| Total Publisher RPM | Total Revenue |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser Currency | Advertiser ID |
| Advertiser Name | CPA |
| CPA Adv. Currency | CPC |
| CPC Adv. Currency | CPM |
| CPM Adv. Currency | CPVM |
| CTR | Campaign |
| Campaign ID | Clicks |
| Clicks to Conversions Rate | Client CPA |
| Client CPC | Client CPM |
| Client CPVM | Client Cost |
| Client Spend | Conversion Rate |
| Conversions | Cost Per Video Complete |
| Date | Errors |
| Impr. Viewed | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Media Cost | PPM |
| Post-Click Conv. Rate | Post-Click Cross Device Conversions |
| Post-View Conv. Rate | Post-View Cross Device Conversions |
| Post-click Conversions | Post-click Revenue |
| Post-view Conversions | Post-view Revenue |
| Profit | RPM |
| Revenue | Revenue eCPA |
| Revenue eCPC | Revenue eCPM |
| Skips | Spend |
| Spend Adv. Currency | Split |
| Split ID | Starts |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| View Measured Impressions | View Measurement Rate |
| View Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Ad Type | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| CPA | CPA Adv. Currency |
| CPC | CPC Adv. Currency |
| CPM | CPM Adv. Currency |
| CPVM | CTR |
| Campaign | Campaign ID |
| Clicks | Clicks to Conversions Rate |
| Client CPA | Client CPC |
| Client CPM | Client CPVM |
| Client Cost | Client Spend |
| Connection ID for Preview | Content Preview |
| Content Preview Secure | Conversion Rate |
| Conversions | Cost Per Video Complete |
| Creative | Creative ID |
| Date | Errors |
| Height | Html5 Preview |
| Impressions | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | Media Cost |
| Media URL | Media URL Secure |
| Native preview link | Post-Click Conv. Rate |
| Post-Click Cross Device Conversions | Post-View Conv. Rate |
| Post-View Cross Device Conversions | Post-click Conversions |
| Post-click Revenue | Post-view Conversions |
| Post-view Revenue | Preview |
| Preview Iframe | Profit |
| RPM | Revenue |
| Revenue eCPA | Revenue eCPC |
| Revenue eCPM | Skips |
| Spend | Spend Adv. Currency |
| Split | Split ID |
| Starts | Video Completion Rate |
| Video Impressions Served | Video Skip Rate |
| Video Start Rate | Video preview link |
| View Measurement Rate | View Rate |
| Width |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser ID | Advertiser Name |
| CPA | CPC |
| CPM | CTR |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Conversion Rate |
| Conversions | Cost |
| Cost Per Video Complete | Country |
| Country ID | Currency |
| DMA | DMA ID |
| Date | Errors |
| Impressions | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | PPM |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Post-click Conversions | Post-view Conversions |
| Profit | Region |
| Region ID | Revenue |
| Revenue eCPA | Revenue eCPC |
| Revenue eCPM | Skips |
| Starts | Total Cost |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser ID | Advertiser Name |
| Adwertiser Currency | CPA |
| CPC | CPM |
| CTR | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Conversion Rate | Conversions |
| Cost | Cost Per Video Complete |
| Date | Device Type |
| Errors | Impr. Defaulted (Bidder) |
| Impr. Defaulted (Error) | Impr. Kept |
| Impr. Resold | Impr. Third Parties |
| Impressions | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | PPM |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Post-click Conversions | Post-view Conversions |
| Profit | RPM |
| Reseller Revenue | Revenue |
| Revenue eCPA | Revenue eCPC |
| Revenue eCPM | Skips |
| Starts | Total Cost |
| Total Publisher RPM | Video Completion Rate |
| Video Impressions Served | Video Skip Rate |
| Video Start Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser ID | Advertiser Name |
| Booked Revenue | Booked Revenue Advertiser Currency |
| CPA | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| City ID | City Name |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Conversion Rate |
| Cost | Cost Per Video Complete |
| Country Code | Country ID |
| Country Name | Date |
| Errors | External Clicks |
| External Impressions | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Post-Click Conv. Rate | Post-View Conv. Rate |
| Post-click Conversions | Post-view Conversions |
| Postal Code | Region Code |
| Region ID | Region Name |
| Skips | Split |
| Split ID | Starts |
| Total Conversions | Total Cost |
| Total Cost eCPA | Total Cost eCPC |
| Total Cost eCPM | Video Completion Rate |
| Video Impressions Served | Video Skip Rate |
| Video Start Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Ad Type | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| CPA | CPA Adv. Currency |
| CPC | CPC Adv. Currency |
| CPM | CPM Adv. Currency |
| CPVM | CTR |
| Clicks | Clicks to Conversions Rate |
| Client CPA | Client CPC |
| Client CPM | Client CPVM |
| Client Cost | Client Spend |
| Content Preview | Content Preview Secure |
| Conversion Rate | Conversions |
| Cost Per Video Complete | Creative |
| Date | Errors |
| Height | Html5 Preview |
| Impressions | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | Media Cost |
| Media URL | Media URL Secure |
| Post-Click Conv. Rate | Post-Click Cross Device Conversions |
| Post-View Conv. Rate | Post-View Cross Device Conversions |
| Post-click Conversions | Post-click Revenue |
| Post-view Conversions | Post-view Revenue |
| Preview Iframe | Profit |
| RPM | Revenue |
| Revenue eCPA | Revenue eCPC |
| Revenue eCPM | Skips |
| Spend | Spend Adv. Currency |
| Starts | Video Completion Rate |
| Video Impressions Served | Video Skip Rate |
| Video Start Rate | Video preview link |
| View Measurement Rate | View Rate |
| Width |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser Currency | Advertiser ID |
| Advertiser Name | Booked Revenue |
| CPA | CPC |
| CPM | CTR |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Conversion Rate |
| Cost | Cost Per Video Complete |
| Date | Device Make ID |
| Device Make Name | Device Model ID |
| Device Model Name | Device Type |
| Errors | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| PPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | Post-click Conversions |
| Post-view Conversions | Profit |
| RPM | Resold Revenue |
| Revenue | Revenue eCPA |
| Revenue eCPC | Revenue eCPM |
| Skips | Starts |
| Total Conversions | Total Cost |
| Total Publisher RPM | Total Revenue |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser Currency | Advertiser ID |
| Advertiser Name | CPA |
| CPA Adv. Currency | CPC |
| CPC Adv. Currency | CPM |
| CPM Adv. Currency | CPVM |
| CTR | Clicks |
| Clicks to Conversions Rate | Client CPA |
| Client CPC | Client CPM |
| Client CPVM | Client Cost |
| Client Spend | Conversion Rate |
| Conversions | Cost Per Video Complete |
| Date | End Date |
| Errors | Impr. Viewed |
| Impressions | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | Media Cost |
| PPM | Post-Click Conv. Rate |
| Post-Click Conversions | Post-Click Cross Device Conversions |
| Post-Click Revenue | Post-View Conv. Rate |
| Post-View Conversions | Post-View Cross Device Conversions |
| Post-View Revenue | Profit |
| RPM | Remaining Days |
| Revenue | Revenue eCPA |
| Revenue eCPC | Revenue eCPM |
| Skips | Spend |
| Spend Adv. Currency | Start Date |
| Starts | Total Days |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| View Measured Impressions | View Measurement Rate |
| View Rate |
| Advertiser ID | Advertiser Name |
| Auction ID | Campaign |
| Campaign ID | Conversion Date Time |
| Date | External Data |
| Impression Date Time | Impression Type |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Pixel Name | Pixel Summary ID |
| Pixel Summary Name | Revenue |
| Type |
| Advertiser ID | Advertiser Name |
| Campaign | Campaign ID |
| Date | Insertion Order Code |
| Insertion Order ID | Insertion Order Name |
| Line Item | Line Item ID |
| Line Item Status | Pixel ID |
| Pixel Name | Revenue |
| Split | Split ID |
| Total |
| Advertiser ID | Advertiser Name |
| Auction ID | Campaign |
| Campaign ID | Conversion Date Time |
| Creative | Creative ID |
| Date | External Data |
| Impression Date Time | Impression Type |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Pixel ID | Pixel Name |
| Revenue | Split |
| Split ID | Type |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser ID | Advertiser Name |
| Booked Revenue | Booked Revenue eCPA |
| Booked Revenue eCPC | Booked Revenue eCPM |
| CPA | CPC |
| CPM | CPVM |
| CTR | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client CPVM |
| Client Cost | Conversion Rate |
| Conversions | Cost |
| Cost Per Video Complete | Currency |
| Date | Errors |
| Impr. Viewed | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| PPM | Post-Click Conv. Rate |
| Post-View Conv. Rate | Post-click Conversions |
| Post-view Conversions | Profit |
| Site | Skips |
| Starts | Total Cost |
| Video Completion Rate | Video Impressions Served |
| Video Skip Rate | Video Start Rate |
| View Measured Impressions | View Measurement Rate |
| View Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Advertiser ID | Advertiser Name |
| CPA | CPC |
| CPM | CPVM |
| CTR | Campaign |
| Campaign ID | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client CPVM |
| Client Cost | Conversion Rate |
| Conversions | Cost Per Video Complete |
| Date | Errors |
| Impr. Viewed | Impressions |
| Insertion Order Code | Insertion Order ID |
| Insertion Order Name | Line Item |
| Line Item ID | Line Item Status |
| Media Cost | PPM |
| Post Click Convs Rate | Post Clicks Conversions |
| Post View Conversions | Post View Convs Rate |
| Profit | Skips |
| Split | Split ID |
| Starts | Total Cost |
| Video Completion Rate | Video Context |
| Video Impressions Served | Video Playback Method |
| Video Player Size | Video Skip Rate |
| Video Start Rate | View Measured Impressions |
| View Measurement Rate | View Rate |
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