Amazon DSP

Amazon DSP

Amazon DSP (or "Local" ) is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

3p Fee 3p Fee Automotive
3p Fee Automotive Absorbed 3p Fee CPM1
3p Fee CPM1 Absorbed 3p Fee CPM2
3p Fee CPM2 Absorbed 3p Fee CPM3
3p Fee CPM3 Absorbed 3p Fee Com Score
3p Fee Com Score Absorbed 3p Fee Double Verify
3p Fee Double Verify Absorbed 3p Fee Doubleclick Campaign Manager
3p Fee Doubleclick Campaign Manager Absorbed 3p Fee Integral Ad Science
3p Fee Integral Ad Science Absorbed ASIN Conversion Type (Default)
Accept Accept click-through conversions
Accept conversion rate Accept cost per acquisition
Accept view-through conversions Add to Cart (ATC)
Add to Cart - brand halo (ATC BH) Add to Cart click-through conversions (ATC clicks)
Add to Cart click-through conversions - brand halo (ATC clicks BH) Add to Cart rate (ATCR)
Add to Cart view-through conversions (ATC views) Add to Cart view-through conversions - brand halo (ATC views BH)
Add to List (ATL) Add to List - brand halo (ATL BH)
Add to List click-through conversions (ATL clicks) Add to List click-through conversions - brand halo (ATL clicks BH)
Add to List rate (ATLR) Add to List view-through conversions (ATL views)
Add to List view-through conversions - brand halo (ATL views BH) Add to Watchlist (ATW)
Add to Watchlist click-through conversions (ATW clicks) Add to Watchlist rate (ATWR)
Add to Watchlist view-through conversions (ATW views) Add to shopping cart (ATSC)
Add to shopping cart click-through conversions (ATC clicks) Add to shopping cart conversion rate
Add to shopping cart cost per acquisition Add to shopping cart view-through conversions
Advertiser Country Advertiser Currency
Advertiser ID Advertiser Name
Advertiser Timezone Advertiser URL
Agency Fee Amazon DSP audience fee
Amazon DSP console fee Amazon Standard ID (Default)
Application Application click-through conversions
Application conversion rate Application cost per acquisition
Application view-through conversions Auto Optimizations
Banner interaction Banner interaction click-through conversions
Banner interaction conversion rate Banner interaction cost per acquisition
Banner interaction view-through conversions Base Supply Bid
Bidding Strategy Brand Name (Default)
Brand store engagement 1 Brand store engagement 1 click-through conversions
Brand store engagement 1 conversion rate Brand store engagement 1 cost per acquisition
Brand store engagement 1 view-through conversions Brand store engagement 2
Brand store engagement 2 click-through conversions Brand store engagement 2 conversion rate
Brand store engagement 2 cost per acquisition Brand store engagement 2 view-through conversions
Brand store engagement 3 Brand store engagement 3 click-through conversions
Brand store engagement 3 conversion rate Brand store engagement 3 cost per acquisition
Brand store engagement 3 view-through conversions Brand store engagement 4
Brand store engagement 4 click-through conversions Brand store engagement 4 conversion rate
Brand store engagement 4 cost per acquisition Brand store engagement 4 view-through conversions
Brand store engagement 5 Brand store engagement 5 click-through conversions
Brand store engagement 5 conversion rate Brand store engagement 5 cost per acquisition
Brand store engagement 5 view-through conversions Brand store engagement 6
Brand store engagement 6 click-through conversions Brand store engagement 6 conversion rate
Brand store engagement 6 cost per acquisition Brand store engagement 6 view-through conversions
Brand store engagement 7 Brand store engagement 7 click-through conversions
Brand store engagement 7 conversion rate Brand store engagement 7 cost per acquisition
Brand store engagement 7 view-through conversions Branded search clicks
Branded search views Branded searches
Browser Type Browser Version
Budget Cap Amount Budget Cap Recurrence Time Period
Budget Optimization Campaign External ID
City Click on redirect
Click on redirect click-through conversions Click on redirect conversion rate
Click on redirect cost per acquisition Click on redirect view-through conversions
Click-through rate (CTR) Click-throughs
Client CPC Client CPM
Client Cost Comments
Cost per branded search Country
Creation Date Creative Ad ID
Creative External ID Creative ID
Creative Name Creative Size
Creative Type Currency Code
Date Deal
Deal ID Deal Type
Decline Decline click-through conversions
Decline conversion rate Decline cost per acquisition
Decline view-through conversions Delivery Activation Status
Delivery Status Designated Market Area Code
Designated Market Area Name Detail page view rate (DPVR)
Detail page views (DPV) Detail page views - brand halo (DPV BH)
Detail page views click-through conversions (DPV clicks) Detail page views click-through conversions - brand halo (DPV clicks BH)
Detail page views view-through conversions (DPV views) Detail page views view-through conversions - brand halo (DPV views BH)
Device Type Downloaded video play click-through conversions (DVP clicks)
Downloaded video play rate (DVPR) Downloaded video play view-through conversions (DVP views)
Downloaded video plays (DVP) Drop down selection
Drop down selection click-through conversions Drop down selection conversion rate
Drop down selection cost per acquisition Drop down selection view-through conversions
ERPM14d Effective cost per Add to Cart (eCPATC)
Effective cost per Add to Watchlist (eCPATW) Effective cost per Play trailer (eCPPT)
Effective cost per Subscribe & Save subscription (eCPSnSS) Effective cost per Video complete (eCPVC)
Effective cost per click-through (eCPC) Effective cost per detail page view (eCPDPV)
Effective cost per downloaded video play (eCPDVP) Effective cost per product review page view (eCPPRPV)
Effective cost per purchase (eCPP) Effective cost per rental (eCPR)
Effective cost per thousand (eCPM) Effective cost per video download (eCPVD)
Effective cost per video stream (eCPVS) Email interaction
Email interaction click-through conversions Email interaction conversion rate
Email interaction cost per acquisition Email interaction view-through conversions
Email load Email load click-through conversions
Email load conversion rate Email load cost per acquisition
Email load view-through conversions Environment Type
Featured ASIN (Default) Fee Percentage
Frequency Cap Type Game Load cost per acquisition
Game interaction Game interaction click-through conversions
Game interaction conversion rate Game interaction cost per acquisition
Game interaction view-through conversions Game load
Game load click-through conversions Game load conversion rate
Game load view-through conversions Goal
Goal Kpi Homepage visit
Homepage visit click-through conversions Homepage visit conversion rate
Homepage visit cost per acquisition Homepage visit view-through conversions
Impressions Last Updated Date
Line Item End Date Line Item External ID
Line Item ID Line Item Name
Line Item Type Line item Start Date
Marketing landing page Marketing landing page click-through conversions
Marketing landing page conversion rate Marketing landing page cost per acquisition
Marketing landing page view-through conversions Marketplace (Default)
Mashup Add To Wishlist CPA14d Mashup Add To Wishlist CVR14d
Mashup Add To Wishlist Clicks14d Mashup Add To Wishlist Views14d
Mashup Add to Cart click Mashup Add to Cart click cost per acquisition
Mashup Add to Cart click pixel conversion rate Mashup Add to Cart click view-through conversions
Mashup Add to Cart click-through conversions Mashup Add to Wishlist click
Mashup Backup Image Mashup Backup Image CPA
Mashup Backup Image CVR Mashup Backup Image Clicks
Mashup Backup Image Views Mashup Click To Page
Mashup Click To Page CPA Mashup Click To Page CVR
Mashup Click To Page Clicks Mashup Click To Page Views
Mashup Clip Coupon click Mashup Clip Coupon click click-through conversions
Mashup Clip Coupon conversion rate Mashup Clip Coupon cost per acquisition
Mashup Clip Coupon view-through conversions Mashup Shop Now click
Mashup Shop Now click click-through conversions Mashup Shop Now click conversion rate
Mashup Shop Now click cost per acquisition Mashup Shop Now click view-through conversions
Mashup Subscribe and Save click Mashup Subscribe and Save click click-through conversions
Mashup Subscribe and Save click cost per acquisition Mashup Subscribe and Save conversion rate
Mashup Subscribe and Save view-through conversions Max Impressions
Max Supply Bid Measurable impressions
Measurable rate Message sent
Message sent click-through conversions Message sent conversion rate
Message sent cost per acquisition Message sent view-through conversions
Mobile app first start click-through conversions Mobile app first start conversion rate
Mobile app first start cost per acquisition Mobile app first start view-through conversions
Mobile app first starts New-to-brand eRPM
New-to-brand effective cost per purchase New-to-brand product sales
New-to-brand product sales - brand halo New-to-brand product units sold
New-to-brand product units sold - brand halo New-to-brand purchase rate
New-to-brand purchases New-to-brand purchases - brand halo
New-to-brand purchases click-through conversions - brand halo New-to-brand purchases clicks
New-to-brand purchases view-through conversions New-to-brand purchases view-through conversions - brand halo
New-to-brand return on advertising spend Operating System
Order End Date Order ID
Order Name Order Start Date
Pacing Catch Up Boost Pacing Delivery Profile
Parent ASIN (Default) Percent of purchases new-to-brand
Percent of purchases new-to-brand - brand halo Placement Name
Placement Size Play trailer rate
Play trailers Play trailers click-through conversions
Play trailers view-through conversions Postal Code
Preview Preview Iframe
Product Category Product Group
Product Location Product Name
Product Subcategory Product purchased
Product purchased click-through conversions Product purchased conversion rate
Product purchased cost per acquisition Product purchased view-through conversions
Product review page view rate (PRPVR) Product review page views (PRPV)
Product review page views - brand halo (PRPV BH) Product review page views click-through conversions (PRPV clicks)
Product review page views click-through conversions - brand halo (PRPV clicks BH) Product review page views view-through conversions (PRPV views)
Product review page views view-through conversions - brand halo (PRPV views BH) Product sales
Product sales - brand halo Product units sold
Product units sold - brand halo Purchase button
Purchase button click-through conversions Purchase button conversion rate
Purchase button cost per acquisition Purchase button view-through conversions
Purchase rate Purchases
Purchases - brand halo Purchases click-through conversions
Purchases click-through conversions - brand halo Purchases view-through conversions
Purchases view-through conversions - brand halo Referral
Referral click-through conversions Referral conversion rate
Referral cost per acquisition Referral view-through conversions
Region Registration confirm page
Registration confirm page click-through conversions Registration confirm page conversion rate
Registration confirm page cost per acquisition Registration confirm page view-through conversions
Registration form Registration form click-through conversions
Registration form conversion rate Registration form cost per acquisition
Registration form view-through conversions Rental rate
Rentals Rentals click-through conversions
Rentals view-through conversions Report Granularity (Default)
Return on advertising spend Segment Class Code
Segment Marketplace ID Segment Source
Segment Type Sign up button
Sign up button click-through conversions Sign up button conversion rate
Sign up button cost per acquisition Sign up button view-through conversions
Sign up page Sign up page click-through conversions
Sign up page conversion rate Sign up page cost per acquisition
Sign up page view-through conversions Site Name
Store locator page Store locator page click-through conversions
Store locator page conversion rate Store locator page cost per acquisition
Store locator page view-through conversions Submit button
Submit button click-through conversions Submit button cost per acquisition
Submit button pixel conversion rate Submit button view-through conversions
Subscribe & Save subscription rate (SnSSR) Subscribe & Save subscriptions (SnSS)
Subscribe & Save subscriptions - brand halo (SnSS BH) Subscribe & Save subscriptions click-through conversions (SnSS clicks)
Subscribe & Save subscriptions view-through conversions (SnSS views) Subscribe & Save subscriptions click-through conversions - brand halo (SnSS clicks BH)
Subscribe & Save subscriptions view-through conversions - brand halo (SnSS views BH) Subscription button
Subscription button click-through conversions Subscription button conversion rate
Subscription button cost per acquisition Subscription button view-through conversions
Subscription page Subscription page click-through conversions
Subscription page conversion rate Subscription page cost per acquisition
Subscription page view-through conversions Success page
Success page click-through conversions Success page conversion rate
Success page cost per acquisition Success page view-through conversions
Supply Source Name Supply cost
Supported Line Item Types Survey finish
Survey finish click-through conversions Survey finish conversion rate
Survey finish cost per acquisition Survey finish view-through conversions
Survey start Survey start click-through conversions
Survey start conversion rate Survey start cost per acquisition
Survey start view-through conversions Targeting Method
Thank you page Thank you page click-through conversions
Thank you page conversion rate Thank you page cost per acquisition
Thank you page view-through conversions The number of times a promoted ASIN is added to a customers cart.
Time Unit Time Unit Count
Total Add to Cart click-through conversions (Total ATC clicks) Total Add to Cart rate (Total ATCR)
Total Add to Cart view-through conversions (Total ATC views) Total Add to Carts (Total ATC)
Total Add to List click-through conversions (Total ATL clicks) Total Add to List rate (Total ATLR)
Total Add to List view-through conversions (Total ATL views) Total Add to Lists (Total ATL)
Total Budget Amount Total Effective cost per Subscribe & Save subscription (Total eCPSnSS)
Total Effective cost per Total Add to Cart (Total eCPATC) Total Effective cost per Total Add to List (Total eCPATL)
Total Effective cost per detail page view (Total eCPDPV) Total Effective cost per product review page view (Total eCPPRPV)
Total Effective cost per purchase (Total eCPP) Total Fee
Total Sales14d Total Subscribe & Save subscriptions
Total Subscribe & Save subscriptions click-through conversions (Total SnSS clicks) Total Subscribe & Save subscriptions view-through conversions (Total SnSS views)
Total Total Subscribe & Save subscriptions rate Total cost
Total detail page view rate (Total DPVR) Total detail page views (Total DPV)
Total detail page views click-through conversions (Total DPV clicks) Total detail page views view-through conversions (Total DPV views)
Total new-to-brand effective cost per purchase Total new-to-brand product sales
Total new-to-brand purchase rate Total new-to-brand purchases
Total new-to-brand purchases clicks Total new-to-brand purchases view-through conversions
Total new-to-brand return on advertising spend (Total new-to-brand ROAS) Total new-to-brand units sold
Total percent of purchases new-to-brand Total pixel click-through conversions
Total pixel conversion rate Total pixel conversions
Total pixel cost per acquisition Total pixel view-through conversions
Total product review page views (Total PRPV) Total product review page views click-through conversions (Total PRPV clicks)
Total product review page views view-through conversions (Total PRPV views) Total product sales
Total purchases Total purchases click-through conversions (Total purchases clicks)
Total purchases rate Total purchases view-through conversions (Total purchases views)
Total units sold Video complete
Video completed Video completed conversion rate
Video completed cost per acquisition Video completed view-through conversions
Video completion rate Video download rate
Video downloads Video downloads click-through conversions
Video downloads view-through conversions Video end click-through conversions
Video first quartile Video midpoint
Video mute Video pause
Video resume Video start
Video started Video started click-through conversions
Video started conversion rate Video started cost per acquisition
Video started view-through conversions Video streams
Video streams click-through conversions Video streams rate
Video streams view-through conversions Video third quartile
Video unmute Viewability rate
Viewable impressions Widget interaction
Widget interaction click-through conversions Widget interaction conversion rate
Widget interaction cost per acquisition Widget interaction view-through conversions
Widget load Widget load click-through conversions
Widget load conversion rate Widget load cost per acquisition
Widget load view-through conversions

Accept Accept click-through conversions
Accept conversion rate Accept cost per acquisition
Accept view-through conversions Add to Cart (ATC)
Add to Cart click-through conversions (ATC clicks) Add to Cart rate (ATCR)
Add to List (ATL) Add to List click-through conversions (ATL clicks)
Add to List rate (ATLR) Add to List view-through conversions (ATL views)
Add to Watchlist (ATW) Add to Watchlist click-through conversions (ATW clicks)
Add to Watchlist rate (ATWR) Add to Watchlist view-through conversions (ATW views)
Add to shopping cart (ATSC) Add to shopping cart click-through conversions (ATC clicks)
Add to shopping cart conversion rate Add to shopping cart cost per acquisition
Add to shopping cart view-through conversions Advertiser ID
Advertiser Name Amazon DSP audience fee
Amazon DSP console fee Application
Application click-through conversions Application conversion rate
Application cost per acquisition Application view-through conversions
Banner interaction Banner interaction click-through conversions
Banner interaction conversion rate Banner interaction cost per acquisition
Banner interaction view-through conversions Brand store engagement 1
Brand store engagement 1 click-through conversions Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition Brand store engagement 1 view-through conversions
Brand store engagement 2 Brand store engagement 2 click-through conversions
Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition
Brand store engagement 2 view-through conversions Brand store engagement 3
Brand store engagement 3 click-through conversions Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition Brand store engagement 3 view-through conversions
Brand store engagement 4 Brand store engagement 4 click-through conversions
Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition
Brand store engagement 4 view-through conversions Brand store engagement 5
Brand store engagement 5 click-through conversions Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition Brand store engagement 5 view-through conversions
Brand store engagement 6 Brand store engagement 6 click-through conversions
Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition
Brand store engagement 6 view-through conversions Brand store engagement 7
Brand store engagement 7 click-through conversions Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition Brand store engagement 7 view-through conversions
Click on redirect Click on redirect click-through conversions
Click on redirect conversion rate Click on redirect cost per acquisition
Click on redirect view-through conversions Click-through rate (CTR)
Click-throughs Client CPC
Client CPM Client Cost
Date Decline
Decline click-through conversions Decline conversion rate
Decline cost per acquisition Decline view-through conversions
Detail page view rate (DPVR) Detail page views (DPV)
Detail page views click-through conversions (DPV clicks) Detail page views view-through conversions (DPV views)
Downloaded video play click-through conversions (DVP clicks) Downloaded video play rate (DVPR)
Downloaded video play view-through conversions (DVP views) Downloaded video plays (DVP)
Drop down selection Drop down selection click-through conversions
Drop down selection conversion rate Drop down selection cost per acquisition
Drop down selection view-through conversions Effective cost per Add to Cart (eCPATC)
Effective cost per Add to Watchlist (eCPATW) Effective cost per Play trailer (eCPPT)
Effective cost per Subscribe & Save subscription (eCPSnSS) Effective cost per Video complete (eCPVC)
Effective cost per click-through (eCPC) Effective cost per detail page view (eCPDPV)
Effective cost per downloaded video play (eCPDVP) Effective cost per product review page view (eCPPRPV)
Effective cost per purchase (eCPP) Effective cost per rental (eCPR)
Effective cost per thousand (eCPM) Effective cost per video download (eCPVD)
Effective cost per video stream (eCPVS) Email interaction
Email interaction click-through conversions Email interaction conversion rate
Email interaction cost per acquisition Email interaction view-through conversions
Email load Email load click-through conversions
Email load conversion rate Email load cost per acquisition
Email load view-through conversions Game Load cost per acquisition
Game interaction Game interaction click-through conversions
Game interaction conversion rate Game interaction cost per acquisition
Game interaction view-through conversions Game load
Game load click-through conversions Game load conversion rate
Game load view-through conversions Homepage visit
Homepage visit click-through conversions Homepage visit conversion rate
Homepage visit cost per acquisition Homepage visit view-through conversions
Impressions Line Item End Date
Line Item ID Line Item Name
Line Item Type Line item Start Date
Marketing landing page Marketing landing page click-through conversions
Marketing landing page conversion rate Marketing landing page cost per acquisition
Marketing landing page view-through conversions Mashup Add To Wishlist CPA14d
Mashup Add To Wishlist CVR14d Mashup Add To Wishlist Clicks14d
Mashup Add To Wishlist Views14d Mashup Add to Cart click
Mashup Add to Cart click cost per acquisition Mashup Add to Cart click pixel conversion rate
Mashup Add to Cart click view-through conversions Mashup Add to Cart click-through conversions
Mashup Add to Wishlist click Mashup Backup Image
Mashup Backup Image CPA Mashup Backup Image CVR
Mashup Backup Image Clicks Mashup Backup Image Views
Mashup Click To Page Mashup Click To Page CPA
Mashup Click To Page CVR Mashup Click To Page Clicks
Mashup Click To Page Views Mashup Clip Coupon click
Mashup Clip Coupon click click-through conversions Mashup Clip Coupon conversion rate
Mashup Clip Coupon cost per acquisition Mashup Clip Coupon view-through conversions
Mashup Shop Now click Mashup Shop Now click click-through conversions
Mashup Shop Now click conversion rate Mashup Shop Now click cost per acquisition
Mashup Shop Now click view-through conversions Mashup Subscribe and Save click
Mashup Subscribe and Save click click-through conversions Mashup Subscribe and Save click cost per acquisition
Mashup Subscribe and Save conversion rate Mashup Subscribe and Save view-through conversions
Message sent Message sent click-through conversions
Message sent conversion rate Message sent cost per acquisition
Message sent view-through conversions Mobile app first start click-through conversions
Mobile app first start conversion rate Mobile app first start cost per acquisition
Mobile app first start view-through conversions Mobile app first starts
New-to-brand effective cost per purchase New-to-brand purchase rate
New-to-brand purchases New-to-brand purchases clicks
New-to-brand purchases view-through conversions Order End Date
Order ID Order Name
Order Start Date Percent of purchases new-to-brand
Play trailer rate Play trailers
Play trailers click-through conversions Play trailers view-through conversions
Product purchased Product purchased click-through conversions
Product purchased conversion rate Product purchased cost per acquisition
Product purchased view-through conversions Product review page view rate (PRPVR)
Product review page views (PRPV) Product review page views click-through conversions (PRPV clicks)
Product review page views view-through conversions (PRPV views) Purchase button
Purchase button click-through conversions Purchase button conversion rate
Purchase button cost per acquisition Purchase button view-through conversions
Purchase rate Purchases
Purchases click-through conversions Purchases view-through conversions
Referral Referral click-through conversions
Referral conversion rate Referral cost per acquisition
Referral view-through conversions Registration confirm page
Registration confirm page click-through conversions Registration confirm page conversion rate
Registration confirm page cost per acquisition Registration confirm page view-through conversions
Registration form Registration form click-through conversions
Registration form conversion rate Registration form cost per acquisition
Registration form view-through conversions Rental rate
Rentals Rentals click-through conversions
Rentals view-through conversions Segment Class Code
Segment Marketplace ID Segment Source
Segment Type Sign up button
Sign up button click-through conversions Sign up button conversion rate
Sign up button cost per acquisition Sign up button view-through conversions
Sign up page Sign up page click-through conversions
Sign up page conversion rate Sign up page cost per acquisition
Sign up page view-through conversions Store locator page
Store locator page click-through conversions Store locator page conversion rate
Store locator page cost per acquisition Store locator page view-through conversions
Submit button Submit button click-through conversions
Submit button cost per acquisition Submit button pixel conversion rate
Submit button view-through conversions Subscribe & Save subscription rate (SnSSR)
Subscribe & Save subscriptions (SnSS) Subscribe & Save subscriptions click-through conversions (SnSS clicks)
Subscribe & Save subscriptions view-through conversions (SnSS views) Subscription button
Subscription button click-through conversions Subscription button conversion rate
Subscription button cost per acquisition Subscription button view-through conversions
Subscription page Subscription page click-through conversions
Subscription page conversion rate Subscription page cost per acquisition
Subscription page view-through conversions Success page
Success page click-through conversions Success page conversion rate
Success page cost per acquisition Success page view-through conversions
Supply cost Survey finish
Survey finish click-through conversions Survey finish conversion rate
Survey finish cost per acquisition Survey finish view-through conversions
Survey start Survey start click-through conversions
Survey start conversion rate Survey start cost per acquisition
Survey start view-through conversions Targeting Method
Thank you page Thank you page click-through conversions
Thank you page conversion rate Thank you page cost per acquisition
Thank you page view-through conversions The number of times a promoted ASIN is added to a customers cart.
Total Add to Cart click-through conversions (Total ATC clicks) Total Add to Cart rate (Total ATCR)
Total Add to Cart view-through conversions (Total ATC views) Total Add to List rate (Total ATLR)
Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) Total Effective cost per Total Add to Cart (Total eCPATC)
Total Effective cost per Total Add to List (Total eCPATL) Total Effective cost per product review page view (Total eCPPRPV)
Total Effective cost per purchase (Total eCPP) Total Subscribe & Save subscriptions
Total Total Subscribe & Save subscriptions rate Total cost
Total detail page view rate (Total DPVR) Total pixel click-through conversions
Total pixel conversion rate Total pixel conversions
Total pixel cost per acquisition Total pixel view-through conversions
Total product review page views view-through conversions (Total PRPV views) Total purchases click-through conversions (Total purchases clicks)
Total purchases rate Total purchases view-through conversions (Total purchases views)
Video complete Video completed
Video completed conversion rate Video completed cost per acquisition
Video completed view-through conversions Video completion rate
Video download rate Video downloads
Video downloads click-through conversions Video downloads view-through conversions
Video end click-through conversions Video first quartile
Video midpoint Video mute
Video pause Video resume
Video start Video started
Video started click-through conversions Video started conversion rate
Video started cost per acquisition Video started view-through conversions
Video streams Video streams click-through conversions
Video streams rate Video streams view-through conversions
Video third quartile Video unmute
Widget interaction Widget interaction click-through conversions
Widget interaction conversion rate Widget interaction cost per acquisition
Widget interaction view-through conversions Widget load
Widget load click-through conversions Widget load conversion rate
Widget load cost per acquisition Widget load view-through conversions

3p Fee 3p Fee Automotive
3p Fee Automotive Absorbed 3p Fee CPM1
3p Fee CPM1 Absorbed 3p Fee CPM2
3p Fee CPM2 Absorbed 3p Fee CPM3
3p Fee CPM3 Absorbed 3p Fee Com Score
3p Fee Com Score Absorbed 3p Fee Double Verify
3p Fee Double Verify Absorbed 3p Fee Doubleclick Campaign Manager
3p Fee Doubleclick Campaign Manager Absorbed 3p Fee Integral Ad Science
3p Fee Integral Ad Science Absorbed Accept
Accept click-through conversions Accept conversion rate
Accept cost per acquisition Accept view-through conversions
Add to Cart (ATC) Add to Cart click-through conversions (ATC clicks)
Add to Cart rate (ATCR) Add to List (ATL)
Add to List click-through conversions (ATL clicks) Add to List rate (ATLR)
Add to List view-through conversions (ATL views) Add to Watchlist (ATW)
Add to Watchlist click-through conversions (ATW clicks) Add to Watchlist rate (ATWR)
Add to Watchlist view-through conversions (ATW views) Add to shopping cart (ATSC)
Add to shopping cart click-through conversions (ATC clicks) Add to shopping cart conversion rate
Add to shopping cart cost per acquisition Add to shopping cart view-through conversions
Advertiser Country Advertiser Currency
Advertiser ID Advertiser Name
Advertiser Timezone Advertiser URL
Agency Fee Amazon DSP audience fee
Amazon DSP console fee Application
Application click-through conversions Application conversion rate
Application cost per acquisition Application view-through conversions
Auto Optimizations Banner interaction
Banner interaction click-through conversions Banner interaction conversion rate
Banner interaction cost per acquisition Banner interaction view-through conversions
Bidding Strategy Brand store engagement 1
Brand store engagement 1 click-through conversions Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition Brand store engagement 1 view-through conversions
Brand store engagement 2 Brand store engagement 2 click-through conversions
Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition
Brand store engagement 2 view-through conversions Brand store engagement 3
Brand store engagement 3 click-through conversions Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition Brand store engagement 3 view-through conversions
Brand store engagement 4 Brand store engagement 4 click-through conversions
Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition
Brand store engagement 4 view-through conversions Brand store engagement 5
Brand store engagement 5 click-through conversions Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition Brand store engagement 5 view-through conversions
Brand store engagement 6 Brand store engagement 6 click-through conversions
Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition
Brand store engagement 6 view-through conversions Brand store engagement 7
Brand store engagement 7 click-through conversions Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition Brand store engagement 7 view-through conversions
Budget Cap Amount Budget Cap Recurrence Time Period
Campaign External ID Click on redirect
Click on redirect click-through conversions Click on redirect conversion rate
Click on redirect cost per acquisition Click on redirect view-through conversions
Click-through rate (CTR) Click-throughs
Client CPC Client CPM
Client Cost Comments
Creation Date Currency Code
Date Decline
Decline click-through conversions Decline conversion rate
Decline cost per acquisition Decline view-through conversions
Delivery Activation Status Delivery Status
Detail page view rate (DPVR) Detail page views (DPV)
Detail page views click-through conversions (DPV clicks) Detail page views view-through conversions (DPV views)
Downloaded video play click-through conversions (DVP clicks) Downloaded video play rate (DVPR)
Downloaded video play view-through conversions (DVP views) Downloaded video plays (DVP)
Drop down selection Drop down selection click-through conversions
Drop down selection conversion rate Drop down selection cost per acquisition
Drop down selection view-through conversions ERPM14d
Effective cost per Add to Cart (eCPATC) Effective cost per Add to Watchlist (eCPATW)
Effective cost per Play trailer (eCPPT) Effective cost per Subscribe & Save subscription (eCPSnSS)
Effective cost per Video complete (eCPVC) Effective cost per click-through (eCPC)
Effective cost per detail page view (eCPDPV) Effective cost per downloaded video play (eCPDVP)
Effective cost per product review page view (eCPPRPV) Effective cost per purchase (eCPP)
Effective cost per rental (eCPR) Effective cost per thousand (eCPM)
Effective cost per video download (eCPVD) Effective cost per video stream (eCPVS)
Email interaction Email interaction click-through conversions
Email interaction conversion rate Email interaction cost per acquisition
Email interaction view-through conversions Email load
Email load click-through conversions Email load conversion rate
Email load cost per acquisition Email load view-through conversions
Fee Percentage Frequency Cap Type
Game Load cost per acquisition Game interaction
Game interaction click-through conversions Game interaction conversion rate
Game interaction cost per acquisition Game interaction view-through conversions
Game load Game load click-through conversions
Game load conversion rate Game load view-through conversions
Goal Goal Kpi
Homepage visit Homepage visit click-through conversions
Homepage visit conversion rate Homepage visit cost per acquisition
Homepage visit view-through conversions Impressions
Last Updated Date Marketing landing page
Marketing landing page click-through conversions Marketing landing page conversion rate
Marketing landing page cost per acquisition Marketing landing page view-through conversions
Mashup Add To Wishlist CPA14d Mashup Add To Wishlist CVR14d
Mashup Add To Wishlist Clicks14d Mashup Add To Wishlist Views14d
Mashup Add to Cart click Mashup Add to Cart click cost per acquisition
Mashup Add to Cart click pixel conversion rate Mashup Add to Cart click view-through conversions
Mashup Add to Cart click-through conversions Mashup Add to Wishlist click
Mashup Backup Image Mashup Backup Image CPA
Mashup Backup Image CVR Mashup Backup Image Clicks
Mashup Backup Image Views Mashup Click To Page
Mashup Click To Page CPA Mashup Click To Page CVR
Mashup Click To Page Clicks Mashup Click To Page Views
Mashup Clip Coupon click Mashup Clip Coupon click click-through conversions
Mashup Clip Coupon conversion rate Mashup Clip Coupon cost per acquisition
Mashup Clip Coupon view-through conversions Mashup Shop Now click
Mashup Shop Now click click-through conversions Mashup Shop Now click conversion rate
Mashup Shop Now click cost per acquisition Mashup Shop Now click view-through conversions
Mashup Subscribe and Save click Mashup Subscribe and Save click click-through conversions
Mashup Subscribe and Save click cost per acquisition Mashup Subscribe and Save conversion rate
Mashup Subscribe and Save view-through conversions Max Impressions
Measurable impressions Measurable rate
Message sent Message sent click-through conversions
Message sent conversion rate Message sent cost per acquisition
Message sent view-through conversions Mobile app first start click-through conversions
Mobile app first start conversion rate Mobile app first start cost per acquisition
Mobile app first start view-through conversions Mobile app first starts
New-to-brand eRPM New-to-brand effective cost per purchase
New-to-brand product sales New-to-brand product units sold
New-to-brand purchase rate New-to-brand purchases
New-to-brand purchases clicks New-to-brand purchases view-through conversions
New-to-brand return on advertising spend Order End Date
Order ID Order Name
Order Start Date Percent of purchases new-to-brand
Play trailer rate Play trailers
Play trailers click-through conversions Play trailers view-through conversions
Product Location Product purchased
Product purchased click-through conversions Product purchased conversion rate
Product purchased cost per acquisition Product purchased view-through conversions
Product review page view rate (PRPVR) Product review page views (PRPV)
Product review page views click-through conversions (PRPV clicks) Product review page views view-through conversions (PRPV views)
Product sales Product units sold
Purchase button Purchase button click-through conversions
Purchase button conversion rate Purchase button cost per acquisition
Purchase button view-through conversions Purchase rate
Purchases Purchases click-through conversions
Purchases view-through conversions Referral
Referral click-through conversions Referral conversion rate
Referral cost per acquisition Referral view-through conversions
Registration confirm page Registration confirm page click-through conversions
Registration confirm page conversion rate Registration confirm page cost per acquisition
Registration confirm page view-through conversions Registration form
Registration form click-through conversions Registration form conversion rate
Registration form cost per acquisition Registration form view-through conversions
Rental rate Rentals
Rentals click-through conversions Rentals view-through conversions
Return on advertising spend Sign up button
Sign up button click-through conversions Sign up button conversion rate
Sign up button cost per acquisition Sign up button view-through conversions
Sign up page Sign up page click-through conversions
Sign up page conversion rate Sign up page cost per acquisition
Sign up page view-through conversions Store locator page
Store locator page click-through conversions Store locator page conversion rate
Store locator page cost per acquisition Store locator page view-through conversions
Submit button Submit button click-through conversions
Submit button cost per acquisition Submit button pixel conversion rate
Submit button view-through conversions Subscribe & Save subscription rate (SnSSR)
Subscribe & Save subscriptions (SnSS) Subscribe & Save subscriptions click-through conversions (SnSS clicks)
Subscribe & Save subscriptions view-through conversions (SnSS views) Subscription button
Subscription button click-through conversions Subscription button conversion rate
Subscription button cost per acquisition Subscription button view-through conversions
Subscription page Subscription page click-through conversions
Subscription page conversion rate Subscription page cost per acquisition
Subscription page view-through conversions Success page
Success page click-through conversions Success page conversion rate
Success page cost per acquisition Success page view-through conversions
Supply cost Survey finish
Survey finish click-through conversions Survey finish conversion rate
Survey finish cost per acquisition Survey finish view-through conversions
Survey start Survey start click-through conversions
Survey start conversion rate Survey start cost per acquisition
Survey start view-through conversions Thank you page
Thank you page click-through conversions Thank you page conversion rate
Thank you page cost per acquisition Thank you page view-through conversions
The number of times a promoted ASIN is added to a customers cart. Time Unit
Time Unit Count Total Add to Cart click-through conversions (Total ATC clicks)
Total Add to Cart rate (Total ATCR) Total Add to Cart view-through conversions (Total ATC views)
Total Add to List rate (Total ATLR) Total Budget Amount
Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) Total Effective cost per Total Add to Cart (Total eCPATC)
Total Effective cost per Total Add to List (Total eCPATL) Total Effective cost per detail page view (Total eCPDPV)
Total Effective cost per product review page view (Total eCPPRPV) Total Effective cost per purchase (Total eCPP)
Total Fee Total Sales14d
Total Subscribe & Save subscriptions Total Total Subscribe & Save subscriptions rate
Total cost Total detail page view rate (Total DPVR)
Total new-to-brand effective cost per purchase Total new-to-brand product sales
Total new-to-brand purchase rate Total new-to-brand purchases
Total new-to-brand purchases clicks Total new-to-brand purchases view-through conversions
Total new-to-brand return on advertising spend (Total new-to-brand ROAS) Total new-to-brand units sold
Total percent of purchases new-to-brand Total pixel click-through conversions
Total pixel conversion rate Total pixel conversions
Total pixel cost per acquisition Total pixel view-through conversions
Total product review page views view-through conversions (Total PRPV views) Total purchases
Total purchases click-through conversions (Total purchases clicks) Total purchases rate
Total purchases view-through conversions (Total purchases views) Total units sold
Video complete Video completed
Video completed conversion rate Video completed cost per acquisition
Video completed view-through conversions Video completion rate
Video download rate Video downloads
Video downloads click-through conversions Video downloads view-through conversions
Video end click-through conversions Video first quartile
Video midpoint Video mute
Video pause Video resume
Video start Video started
Video started click-through conversions Video started conversion rate
Video started cost per acquisition Video started view-through conversions
Video streams Video streams click-through conversions
Video streams rate Video streams view-through conversions
Video third quartile Video unmute
Viewability rate Viewable impressions
Widget interaction Widget interaction click-through conversions
Widget interaction conversion rate Widget interaction cost per acquisition
Widget interaction view-through conversions Widget load
Widget load click-through conversions Widget load conversion rate
Widget load cost per acquisition Widget load view-through conversions

3p Fee 3p Fee Automotive
3p Fee Automotive Absorbed 3p Fee CPM1
3p Fee CPM1 Absorbed 3p Fee CPM2
3p Fee CPM2 Absorbed 3p Fee CPM3
3p Fee CPM3 Absorbed 3p Fee Com Score
3p Fee Com Score Absorbed 3p Fee Double Verify
3p Fee Double Verify Absorbed 3p Fee Doubleclick Campaign Manager
3p Fee Doubleclick Campaign Manager Absorbed 3p Fee Integral Ad Science
3p Fee Integral Ad Science Absorbed Accept
Accept click-through conversions Accept conversion rate
Accept cost per acquisition Accept view-through conversions
Add to Cart (ATC) Add to Cart click-through conversions (ATC clicks)
Add to Cart rate (ATCR) Add to List (ATL)
Add to List click-through conversions (ATL clicks) Add to List rate (ATLR)
Add to List view-through conversions (ATL views) Add to Watchlist (ATW)
Add to Watchlist click-through conversions (ATW clicks) Add to Watchlist rate (ATWR)
Add to Watchlist view-through conversions (ATW views) Add to shopping cart (ATSC)
Add to shopping cart click-through conversions (ATC clicks) Add to shopping cart conversion rate
Add to shopping cart cost per acquisition Add to shopping cart view-through conversions
Advertiser ID Advertiser Name
Agency Fee Amazon DSP audience fee
Amazon DSP console fee Application
Application click-through conversions Application conversion rate
Application cost per acquisition Application view-through conversions
Banner interaction Banner interaction click-through conversions
Banner interaction conversion rate Banner interaction cost per acquisition
Banner interaction view-through conversions Brand store engagement 1
Brand store engagement 1 click-through conversions Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition Brand store engagement 1 view-through conversions
Brand store engagement 2 Brand store engagement 2 click-through conversions
Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition
Brand store engagement 2 view-through conversions Brand store engagement 3
Brand store engagement 3 click-through conversions Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition Brand store engagement 3 view-through conversions
Brand store engagement 4 Brand store engagement 4 click-through conversions
Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition
Brand store engagement 4 view-through conversions Brand store engagement 5
Brand store engagement 5 click-through conversions Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition Brand store engagement 5 view-through conversions
Brand store engagement 6 Brand store engagement 6 click-through conversions
Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition
Brand store engagement 6 view-through conversions Brand store engagement 7
Brand store engagement 7 click-through conversions Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition Brand store engagement 7 view-through conversions
Click on redirect Click on redirect click-through conversions
Click on redirect conversion rate Click on redirect cost per acquisition
Click on redirect view-through conversions Click-through rate (CTR)
Click-throughs Client CPC
Client CPM Client Cost
Creative Ad ID Creative External ID
Creative ID Creative Name
Creative Size Creative Type
Date Decline
Decline click-through conversions Decline conversion rate
Decline cost per acquisition Decline view-through conversions
Detail page view rate (DPVR) Detail page views (DPV)
Detail page views click-through conversions (DPV clicks) Detail page views view-through conversions (DPV views)
Downloaded video play click-through conversions (DVP clicks) Downloaded video play rate (DVPR)
Downloaded video play view-through conversions (DVP views) Downloaded video plays (DVP)
Drop down selection Drop down selection click-through conversions
Drop down selection conversion rate Drop down selection cost per acquisition
Drop down selection view-through conversions ERPM14d
Effective cost per Add to Cart (eCPATC) Effective cost per Add to Watchlist (eCPATW)
Effective cost per Play trailer (eCPPT) Effective cost per Subscribe & Save subscription (eCPSnSS)
Effective cost per Video complete (eCPVC) Effective cost per click-through (eCPC)
Effective cost per detail page view (eCPDPV) Effective cost per downloaded video play (eCPDVP)
Effective cost per product review page view (eCPPRPV) Effective cost per purchase (eCPP)
Effective cost per rental (eCPR) Effective cost per thousand (eCPM)
Effective cost per video download (eCPVD) Effective cost per video stream (eCPVS)
Email interaction Email interaction click-through conversions
Email interaction conversion rate Email interaction cost per acquisition
Email interaction view-through conversions Email load
Email load click-through conversions Email load conversion rate
Email load cost per acquisition Email load view-through conversions
Game Load cost per acquisition Game interaction
Game interaction click-through conversions Game interaction conversion rate
Game interaction cost per acquisition Game interaction view-through conversions
Game load Game load click-through conversions
Game load conversion rate Game load view-through conversions
Homepage visit Homepage visit click-through conversions
Homepage visit conversion rate Homepage visit cost per acquisition
Homepage visit view-through conversions Impressions
Line Item End Date Line Item ID
Line Item Name Line Item Type
Line item Start Date Marketing landing page
Marketing landing page click-through conversions Marketing landing page conversion rate
Marketing landing page cost per acquisition Marketing landing page view-through conversions
Mashup Add To Wishlist CPA14d Mashup Add To Wishlist CVR14d
Mashup Add To Wishlist Clicks14d Mashup Add To Wishlist Views14d
Mashup Add to Cart click Mashup Add to Cart click cost per acquisition
Mashup Add to Cart click pixel conversion rate Mashup Add to Cart click view-through conversions
Mashup Add to Cart click-through conversions Mashup Add to Wishlist click
Mashup Backup Image Mashup Backup Image CPA
Mashup Backup Image CVR Mashup Backup Image Clicks
Mashup Backup Image Views Mashup Click To Page
Mashup Click To Page CPA Mashup Click To Page CVR
Mashup Click To Page Clicks Mashup Click To Page Views
Mashup Clip Coupon click Mashup Clip Coupon click click-through conversions
Mashup Clip Coupon conversion rate Mashup Clip Coupon cost per acquisition
Mashup Clip Coupon view-through conversions Mashup Shop Now click
Mashup Shop Now click click-through conversions Mashup Shop Now click conversion rate
Mashup Shop Now click cost per acquisition Mashup Shop Now click view-through conversions
Mashup Subscribe and Save click Mashup Subscribe and Save click click-through conversions
Mashup Subscribe and Save click cost per acquisition Mashup Subscribe and Save conversion rate
Mashup Subscribe and Save view-through conversions Measurable impressions
Measurable rate Message sent
Message sent click-through conversions Message sent conversion rate
Message sent cost per acquisition Message sent view-through conversions
Mobile app first start click-through conversions Mobile app first start conversion rate
Mobile app first start cost per acquisition Mobile app first start view-through conversions
Mobile app first starts New-to-brand eRPM
New-to-brand effective cost per purchase New-to-brand product sales
New-to-brand product units sold New-to-brand purchase rate
New-to-brand purchases New-to-brand purchases clicks
New-to-brand purchases view-through conversions New-to-brand return on advertising spend
Order End Date Order ID
Order Name Order Start Date
Percent of purchases new-to-brand Play trailer rate
Play trailers Play trailers click-through conversions
Play trailers view-through conversions Preview
Preview Iframe Product purchased
Product purchased click-through conversions Product purchased conversion rate
Product purchased cost per acquisition Product purchased view-through conversions
Product review page view rate (PRPVR) Product review page views (PRPV)
Product review page views click-through conversions (PRPV clicks) Product review page views view-through conversions (PRPV views)
Product sales Product units sold
Purchase button Purchase button click-through conversions
Purchase button conversion rate Purchase button cost per acquisition
Purchase button view-through conversions Purchase rate
Purchases Purchases click-through conversions
Purchases view-through conversions Referral
Referral click-through conversions Referral conversion rate
Referral cost per acquisition Referral view-through conversions
Registration confirm page Registration confirm page click-through conversions
Registration confirm page conversion rate Registration confirm page cost per acquisition
Registration confirm page view-through conversions Registration form
Registration form click-through conversions Registration form conversion rate
Registration form cost per acquisition Registration form view-through conversions
Rental rate Rentals
Rentals click-through conversions Rentals view-through conversions
Return on advertising spend Sign up button
Sign up button click-through conversions Sign up button conversion rate
Sign up button cost per acquisition Sign up button view-through conversions
Sign up page Sign up page click-through conversions
Sign up page conversion rate Sign up page cost per acquisition
Sign up page view-through conversions Store locator page
Store locator page click-through conversions Store locator page conversion rate
Store locator page cost per acquisition Store locator page view-through conversions
Submit button Submit button click-through conversions
Submit button cost per acquisition Submit button pixel conversion rate
Submit button view-through conversions Subscribe & Save subscription rate (SnSSR)
Subscribe & Save subscriptions (SnSS) Subscribe & Save subscriptions click-through conversions (SnSS clicks)
Subscribe & Save subscriptions view-through conversions (SnSS views) Subscription button
Subscription button click-through conversions Subscription button conversion rate
Subscription button cost per acquisition Subscription button view-through conversions
Subscription page Subscription page click-through conversions
Subscription page conversion rate Subscription page cost per acquisition
Subscription page view-through conversions Success page
Success page click-through conversions Success page conversion rate
Success page cost per acquisition Success page view-through conversions
Supply cost Supported Line Item Types
Survey finish Survey finish click-through conversions
Survey finish conversion rate Survey finish cost per acquisition
Survey finish view-through conversions Survey start
Survey start click-through conversions Survey start conversion rate
Survey start cost per acquisition Survey start view-through conversions
Thank you page Thank you page click-through conversions
Thank you page conversion rate Thank you page cost per acquisition
Thank you page view-through conversions The number of times a promoted ASIN is added to a customers cart.
Total Add to Cart click-through conversions (Total ATC clicks) Total Add to Cart rate (Total ATCR)
Total Add to Cart view-through conversions (Total ATC views) Total Add to List rate (Total ATLR)
Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) Total Effective cost per Total Add to Cart (Total eCPATC)
Total Effective cost per Total Add to List (Total eCPATL) Total Effective cost per detail page view (Total eCPDPV)
Total Effective cost per product review page view (Total eCPPRPV) Total Effective cost per purchase (Total eCPP)
Total Fee Total Sales14d
Total Subscribe & Save subscriptions Total Total Subscribe & Save subscriptions rate
Total cost Total detail page view rate (Total DPVR)
Total new-to-brand effective cost per purchase Total new-to-brand product sales
Total new-to-brand purchase rate Total new-to-brand purchases
Total new-to-brand purchases clicks Total new-to-brand purchases view-through conversions
Total new-to-brand return on advertising spend (Total new-to-brand ROAS) Total new-to-brand units sold
Total percent of purchases new-to-brand Total pixel click-through conversions
Total pixel conversion rate Total pixel conversions
Total pixel cost per acquisition Total pixel view-through conversions
Total product review page views view-through conversions (Total PRPV views) Total purchases
Total purchases click-through conversions (Total purchases clicks) Total purchases rate
Total purchases view-through conversions (Total purchases views) Total units sold
Video complete Video completed
Video completed conversion rate Video completed cost per acquisition
Video completed view-through conversions Video completion rate
Video download rate Video downloads
Video downloads click-through conversions Video downloads view-through conversions
Video end click-through conversions Video first quartile
Video midpoint Video mute
Video pause Video resume
Video start Video started
Video started click-through conversions Video started conversion rate
Video started cost per acquisition Video started view-through conversions
Video streams Video streams click-through conversions
Video streams rate Video streams view-through conversions
Video third quartile Video unmute
Viewability rate Viewable impressions
Widget interaction Widget interaction click-through conversions
Widget interaction conversion rate Widget interaction cost per acquisition
Widget interaction view-through conversions Widget load
Widget load click-through conversions Widget load conversion rate
Widget load cost per acquisition Widget load view-through conversions

Accept Accept click-through conversions
Accept conversion rate Accept cost per acquisition
Accept view-through conversions Add to Cart (ATC)
Add to Cart click-through conversions (ATC clicks) Add to Cart rate (ATCR)
Add to List (ATL) Add to List click-through conversions (ATL clicks)
Add to List rate (ATLR) Add to List view-through conversions (ATL views)
Add to Watchlist (ATW) Add to Watchlist click-through conversions (ATW clicks)
Add to Watchlist rate (ATWR) Add to Watchlist view-through conversions (ATW views)
Add to shopping cart (ATSC) Add to shopping cart click-through conversions (ATC clicks)
Add to shopping cart conversion rate Add to shopping cart cost per acquisition
Add to shopping cart view-through conversions Advertiser ID
Advertiser Name Application
Application click-through conversions Application conversion rate
Application cost per acquisition Application view-through conversions
Banner interaction Banner interaction click-through conversions
Banner interaction conversion rate Banner interaction cost per acquisition
Banner interaction view-through conversions Brand store engagement 1
Brand store engagement 1 click-through conversions Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition Brand store engagement 1 view-through conversions
Brand store engagement 2 Brand store engagement 2 click-through conversions
Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition
Brand store engagement 2 view-through conversions Brand store engagement 3
Brand store engagement 3 click-through conversions Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition Brand store engagement 3 view-through conversions
Brand store engagement 4 Brand store engagement 4 click-through conversions
Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition
Brand store engagement 4 view-through conversions Brand store engagement 5
Brand store engagement 5 click-through conversions Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition Brand store engagement 5 view-through conversions
Brand store engagement 6 Brand store engagement 6 click-through conversions
Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition
Brand store engagement 6 view-through conversions Brand store engagement 7
Brand store engagement 7 click-through conversions Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition Brand store engagement 7 view-through conversions
Branded search clicks Branded search views
Branded searches City
Click on redirect Click on redirect click-through conversions
Click on redirect conversion rate Click on redirect cost per acquisition
Click on redirect view-through conversions Click-throughs
Client CPC Client CPM
Client Cost Cost per branded search
Country Date
Decline Decline click-through conversions
Decline conversion rate Decline cost per acquisition
Decline view-through conversions Designated Market Area Code
Designated Market Area Name Detail page view rate (DPVR)
Detail page views (DPV) Detail page views click-through conversions (DPV clicks)
Detail page views view-through conversions (DPV views) Downloaded video play click-through conversions (DVP clicks)
Downloaded video play rate (DVPR) Downloaded video play view-through conversions (DVP views)
Downloaded video plays (DVP) Drop down selection
Drop down selection click-through conversions Drop down selection conversion rate
Drop down selection cost per acquisition Drop down selection view-through conversions
Effective cost per Add to Cart (eCPATC) Effective cost per Add to Watchlist (eCPATW)
Effective cost per Play trailer (eCPPT) Effective cost per Subscribe & Save subscription (eCPSnSS)
Effective cost per Video complete (eCPVC) Effective cost per detail page view (eCPDPV)
Effective cost per downloaded video play (eCPDVP) Effective cost per product review page view (eCPPRPV)
Effective cost per purchase (eCPP) Effective cost per rental (eCPR)
Effective cost per video download (eCPVD) Effective cost per video stream (eCPVS)
Email interaction Email interaction click-through conversions
Email interaction conversion rate Email interaction cost per acquisition
Email interaction view-through conversions Email load
Email load click-through conversions Email load conversion rate
Email load cost per acquisition Email load view-through conversions
Game Load cost per acquisition Game interaction
Game interaction click-through conversions Game interaction conversion rate
Game interaction cost per acquisition Game interaction view-through conversions
Game load Game load click-through conversions
Game load conversion rate Game load view-through conversions
Homepage visit Homepage visit click-through conversions
Homepage visit conversion rate Homepage visit cost per acquisition
Homepage visit view-through conversions Impressions
Line Item End Date Line Item ID
Line Item Name Line Item Type
Line item Start Date Marketing landing page
Marketing landing page click-through conversions Marketing landing page conversion rate
Marketing landing page cost per acquisition Marketing landing page view-through conversions
Mashup Add To Wishlist CPA14d Mashup Add To Wishlist CVR14d
Mashup Add To Wishlist Clicks14d Mashup Add To Wishlist Views14d
Mashup Add to Cart click Mashup Add to Cart click cost per acquisition
Mashup Add to Cart click pixel conversion rate Mashup Add to Cart click view-through conversions
Mashup Add to Cart click-through conversions Mashup Add to Wishlist click
Mashup Backup Image Mashup Backup Image CPA
Mashup Backup Image CVR Mashup Backup Image Clicks
Mashup Backup Image Views Mashup Click To Page
Mashup Click To Page CPA Mashup Click To Page CVR
Mashup Click To Page Clicks Mashup Click To Page Views
Mashup Clip Coupon click Mashup Clip Coupon click click-through conversions
Mashup Clip Coupon conversion rate Mashup Clip Coupon cost per acquisition
Mashup Clip Coupon view-through conversions Mashup Shop Now click
Mashup Shop Now click click-through conversions Mashup Shop Now click conversion rate
Mashup Shop Now click cost per acquisition Mashup Shop Now click view-through conversions
Mashup Subscribe and Save click Mashup Subscribe and Save click click-through conversions
Mashup Subscribe and Save click cost per acquisition Mashup Subscribe and Save conversion rate
Mashup Subscribe and Save view-through conversions Message sent
Message sent click-through conversions Message sent conversion rate
Message sent cost per acquisition Message sent view-through conversions
Mobile app first start click-through conversions Mobile app first start conversion rate
Mobile app first start cost per acquisition Mobile app first start view-through conversions
Mobile app first starts New-to-brand effective cost per purchase
New-to-brand purchase rate New-to-brand purchases
New-to-brand purchases clicks New-to-brand purchases view-through conversions
Order End Date Order ID
Order Name Order Start Date
Play trailer rate Play trailers
Play trailers click-through conversions Play trailers view-through conversions
Postal Code Product purchased
Product purchased click-through conversions Product purchased conversion rate
Product purchased cost per acquisition Product purchased view-through conversions
Product review page view rate (PRPVR) Product review page views (PRPV)
Product review page views click-through conversions (PRPV clicks) Product review page views view-through conversions (PRPV views)
Purchase button Purchase button click-through conversions
Purchase button conversion rate Purchase button cost per acquisition
Purchase button view-through conversions Purchase rate
Purchases Purchases click-through conversions
Purchases view-through conversions Referral
Referral click-through conversions Referral conversion rate
Referral cost per acquisition Referral view-through conversions
Region Registration confirm page
Registration confirm page click-through conversions Registration confirm page conversion rate
Registration confirm page cost per acquisition Registration confirm page view-through conversions
Registration form Registration form click-through conversions
Registration form conversion rate Registration form cost per acquisition
Registration form view-through conversions Rental rate
Rentals Rentals click-through conversions
Rentals view-through conversions Sign up button
Sign up button click-through conversions Sign up button conversion rate
Sign up button cost per acquisition Sign up button view-through conversions
Sign up page Sign up page click-through conversions
Sign up page conversion rate Sign up page cost per acquisition
Sign up page view-through conversions Store locator page
Store locator page click-through conversions Store locator page conversion rate
Store locator page cost per acquisition Store locator page view-through conversions
Submit button Submit button click-through conversions
Submit button cost per acquisition Submit button pixel conversion rate
Submit button view-through conversions Subscribe & Save subscription rate (SnSSR)
Subscribe & Save subscriptions (SnSS) Subscribe & Save subscriptions click-through conversions (SnSS clicks)
Subscribe & Save subscriptions view-through conversions (SnSS views) Subscription button
Subscription button click-through conversions Subscription button conversion rate
Subscription button cost per acquisition Subscription button view-through conversions
Subscription page Subscription page click-through conversions
Subscription page conversion rate Subscription page cost per acquisition
Subscription page view-through conversions Success page
Success page click-through conversions Success page conversion rate
Success page cost per acquisition Success page view-through conversions
Survey finish Survey finish click-through conversions
Survey finish conversion rate Survey finish cost per acquisition
Survey finish view-through conversions Survey start
Survey start click-through conversions Survey start conversion rate
Survey start cost per acquisition Survey start view-through conversions
Thank you page Thank you page click-through conversions
Thank you page conversion rate Thank you page cost per acquisition
Thank you page view-through conversions The number of times a promoted ASIN is added to a customers cart.
Total Add to Cart click-through conversions (Total ATC clicks) Total Add to Cart rate (Total ATCR)
Total Add to Cart view-through conversions (Total ATC views) Total Add to List rate (Total ATLR)
Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) Total Effective cost per Total Add to Cart (Total eCPATC)
Total Effective cost per Total Add to List (Total eCPATL) Total Effective cost per product review page view (Total eCPPRPV)
Total Effective cost per purchase (Total eCPP) Total Subscribe & Save subscriptions
Total Total Subscribe & Save subscriptions rate Total cost
Total detail page view rate (Total DPVR) Total pixel click-through conversions
Total pixel conversion rate Total pixel conversions
Total pixel cost per acquisition Total pixel view-through conversions
Total product review page views view-through conversions (Total PRPV views) Total purchases click-through conversions (Total purchases clicks)
Total purchases rate Total purchases view-through conversions (Total purchases views)
Video complete Video completed
Video completed conversion rate Video completed cost per acquisition
Video completed view-through conversions Video completion rate
Video download rate Video downloads
Video downloads click-through conversions Video downloads view-through conversions
Video end click-through conversions Video first quartile
Video midpoint Video mute
Video pause Video resume
Video start Video started
Video started click-through conversions Video started conversion rate
Video started cost per acquisition Video started view-through conversions
Video streams Video streams click-through conversions
Video streams rate Video streams view-through conversions
Video third quartile Video unmute
Widget interaction Widget interaction click-through conversions
Widget interaction conversion rate Widget interaction cost per acquisition
Widget interaction view-through conversions Widget load
Widget load click-through conversions Widget load conversion rate
Widget load cost per acquisition Widget load view-through conversions

3p Fee 3p Fee Automotive
3p Fee Automotive Absorbed 3p Fee CPM1
3p Fee CPM1 Absorbed 3p Fee CPM2
3p Fee CPM2 Absorbed 3p Fee CPM3
3p Fee CPM3 Absorbed 3p Fee Com Score
3p Fee Com Score Absorbed 3p Fee Double Verify
3p Fee Double Verify Absorbed 3p Fee Doubleclick Campaign Manager
3p Fee Doubleclick Campaign Manager Absorbed 3p Fee Integral Ad Science
3p Fee Integral Ad Science Absorbed Accept
Accept click-through conversions Accept conversion rate
Accept cost per acquisition Accept view-through conversions
Add to Cart (ATC) Add to Cart click-through conversions (ATC clicks)
Add to Cart rate (ATCR) Add to List (ATL)
Add to List click-through conversions (ATL clicks) Add to List rate (ATLR)
Add to List view-through conversions (ATL views) Add to Watchlist (ATW)
Add to Watchlist click-through conversions (ATW clicks) Add to Watchlist rate (ATWR)
Add to Watchlist view-through conversions (ATW views) Add to shopping cart (ATSC)
Add to shopping cart click-through conversions (ATC clicks) Add to shopping cart conversion rate
Add to shopping cart cost per acquisition Add to shopping cart view-through conversions
Advertiser ID Advertiser Name
Agency Fee Amazon DSP audience fee
Amazon DSP console fee Application
Application click-through conversions Application conversion rate
Application cost per acquisition Application view-through conversions
Banner interaction Banner interaction click-through conversions
Banner interaction conversion rate Banner interaction cost per acquisition
Banner interaction view-through conversions Brand store engagement 1
Brand store engagement 1 click-through conversions Brand store engagement 1 conversion rate
Brand store engagement 1 cost per acquisition Brand store engagement 1 view-through conversions
Brand store engagement 2 Brand store engagement 2 click-through conversions
Brand store engagement 2 conversion rate Brand store engagement 2 cost per acquisition
Brand store engagement 2 view-through conversions Brand store engagement 3
Brand store engagement 3 click-through conversions Brand store engagement 3 conversion rate
Brand store engagement 3 cost per acquisition Brand store engagement 3 view-through conversions
Brand store engagement 4 Brand store engagement 4 click-through conversions
Brand store engagement 4 conversion rate Brand store engagement 4 cost per acquisition
Brand store engagement 4 view-through conversions Brand store engagement 5
Brand store engagement 5 click-through conversions Brand store engagement 5 conversion rate
Brand store engagement 5 cost per acquisition Brand store engagement 5 view-through conversions
Brand store engagement 6 Brand store engagement 6 click-through conversions
Brand store engagement 6 conversion rate Brand store engagement 6 cost per acquisition
Brand store engagement 6 view-through conversions Brand store engagement 7
Brand store engagement 7 click-through conversions Brand store engagement 7 conversion rate
Brand store engagement 7 cost per acquisition Brand store engagement 7 view-through conversions
Click on redirect Click on redirect click-through conversions
Click on redirect conversion rate Click on redirect cost per acquisition
Click on redirect view-through conversions Click-through rate (CTR)
Click-throughs Client CPC
Client CPM Client Cost
Date Deal
Deal ID Deal Type
Decline Decline click-through conversions
Decline conversion rate Decline cost per acquisition
Decline view-through conversions Detail page view rate (DPVR)
Detail page views (DPV) Detail page views click-through conversions (DPV clicks)
Detail page views view-through conversions (DPV views) Downloaded video play click-through conversions (DVP clicks)
Downloaded video play rate (DVPR) Downloaded video play view-through conversions (DVP views)
Downloaded video plays (DVP) Drop down selection
Drop down selection click-through conversions Drop down selection conversion rate
Drop down selection cost per acquisition Drop down selection view-through conversions
ERPM14d Effective cost per Add to Cart (eCPATC)
Effective cost per Add to Watchlist (eCPATW) Effective cost per Play trailer (eCPPT)
Effective cost per Subscribe & Save subscription (eCPSnSS) Effective cost per Video complete (eCPVC)
Effective cost per click-through (eCPC) Effective cost per detail page view (eCPDPV)
Effective cost per downloaded video play (eCPDVP) Effective cost per product review page view (eCPPRPV)
Effective cost per purchase (eCPP) Effective cost per rental (eCPR)
Effective cost per thousand (eCPM) Effective cost per video download (eCPVD)
Effective cost per video stream (eCPVS) Email interaction
Email interaction click-through conversions Email interaction conversion rate
Email interaction cost per acquisition Email interaction view-through conversions
Email load Email load click-through conversions
Email load conversion rate Email load cost per acquisition
Email load view-through conversions Game Load cost per acquisition
Game interaction Game interaction click-through conversions
Game interaction conversion rate Game interaction cost per acquisition
Game interaction view-through conversions Game load
Game load click-through conversions Game load conversion rate
Game load view-through conversions Homepage visit
Homepage visit click-through conversions Homepage visit conversion rate
Homepage visit cost per acquisition Homepage visit view-through conversions
Impressions Line Item End Date
Line Item ID Line Item Name
Line Item Type Line item Start Date
Marketing landing page Marketing landing page click-through conversions
Marketing landing page conversion rate Marketing landing page cost per acquisition
Marketing landing page view-through conversions Mashup Add To Wishlist CPA14d
Mashup Add To Wishlist CVR14d Mashup Add To Wishlist Clicks14d
Mashup Add To Wishlist Views14d Mashup Add to Cart click
Mashup Add to Cart click cost per acquisition Mashup Add to Cart click pixel conversion rate
Mashup Add to Cart click view-through conversions Mashup Add to Cart click-through conversions
Mashup Add to Wishlist click Mashup Backup Image
Mashup Backup Image CPA Mashup Backup Image CVR
Mashup Backup Image Clicks Mashup Backup Image Views
Mashup Click To Page Mashup Click To Page CPA
Mashup Click To Page CVR Mashup Click To Page Clicks
Mashup Click To Page Views Mashup Clip Coupon click
Mashup Clip Coupon click click-through conversions Mashup Clip Coupon conversion rate
Mashup Clip Coupon cost per acquisition Mashup Clip Coupon view-through conversions
Mashup Shop Now click Mashup Shop Now click click-through conversions
Mashup Shop Now click conversion rate Mashup Shop Now click cost per acquisition
Mashup Shop Now click view-through conversions Mashup Subscribe and Save click
Mashup Subscribe and Save click click-through conversions Mashup Subscribe and Save click cost per acquisition
Mashup Subscribe and Save conversion rate Mashup Subscribe and Save view-through conversions
Measurable impressions Measurable rate
Message sent Message sent click-through conve