StackAdapt
StackAdapt Is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Ad ID | Ad Name |
| Ad Type | Address |
| Adsquare Polygon Area | Adsquare Polygon Coordinates |
| Adsquare Polygon Updated At | Advertiser ID |
| Advertiser Name | App Category |
| App Domain | App Title |
| Attribution Type | Audience Created At |
| Audience DUID Size | Audience Description |
| Audience ID | Audience Name |
| Audience Phrases | Audience Size |
| Audience Type | Audio Completed |
| Audio Completion Rate | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | Avg. View % |
| Black List Options | Brandname |
| CTR | CVR |
| Call to Action text (Native Ads only) | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group End Date | Campaign Group ID |
| Campaign Group Name | Campaign Group Start Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | City |
| Click Conversions | Click Secondary Conversions |
| Click URL | Click to Conversion Time |
| Clicks | Clicks Conversions |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Path ID | Conversion Pixel ID |
| Conversion Pixel Name | Conversion Revenue |
| Conversion Time | Conversion Tracker |
| Conversion Tracker Conversion Type | Conversion Tracker Count Type |
| Conversion Tracker Description | Conversion Tracker ID |
| Conversion Tracker Unique Key | Conversion URL |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Code | Created At |
| Creative File Name | Creative ID |
| Creative Preview Height | Creative Preview Width |
| Creative Type | Creative URL |
| DMA | Date |
| Device | Device Type |
| Display JS Creative Preview | Domain |
| End Date | Engagement Rate |
| Engagements | First Click Time |
| First Impression Time | First Stats Ad |
| First Stats Campaign | First Stats Click Time |
| First Stats Click to Conversion Time | First Stats Device |
| First Stats Domain | First Stats Impression Time |
| First Stats Impression to Conversion Time | First Stats Time on Site |
| Footfall Avg Click Time | Footfall Avg Imp Time |
| Footfall Conv | Footfall Tracker ID |
| Footfall Tracker Name | Heading |
| Hour of Day | IP Conversions |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Iframe Supported? | Imp Conversions |
| Imp. Conversions | Impression Conversions |
| Impression Tracker URLs | Impression to Conversion Time |
| Impressions | Is Adsquare Polygon Valid? |
| Is Archived? | Is Audience Active? |
| Is Audience Expandable? | Is Draft? |
| Is Paused? | Is Rejected? |
| Landing URL | Last Click Time |
| Last Flight Budget | Last Flight Daily Cap |
| Last Flight Pace Evenly | Last Impression Time |
| Last Stats Ad | Last Stats Campaign |
| Last Stats Click Time | Last Stats Click to Conversion Time |
| Last Stats Device | Last Stats Domain |
| Last Stats Impression Time | Last Stats Impression to Conversion Time |
| Last Stats Time on Site | Listen Through Rate |
| Local Day Of Week | Local Hour Of Day |
| Location ID | Location Name |
| Location Type | Name |
| Page Loads | Region |
| Region Code | Revenue |
| Revenue Type | Revenue Value |
| Secondary Conversions | Source |
| Start Date | State |
| Supply Source ID | Supply Source Name |
| Tagline | Timezone |
| Total Time (LP) | Typename |
| Unique Conversions | Unique Impressions |
| Updated At | Video Completed |
| Video Completion Rate | Video Started |
| Video starts | View Creative Preview |
| View Icon Preview | View Rate |
| Views | Zip Code |
| Zip code | Zipcode |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audience Created At | Audience DUID Size |
| Audience Description | Audience ID |
| Audience Name | Audience Phrases |
| Audience Size | Audience Type |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Is Audience Active? |
| Is Audience Expandable? | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Completion Rate |
| Audio Started | Avg. View % |
| Black List Options | CTR |
| CVR | Campaign Group ID |
| Campaign Group Name | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Date | End Date |
| IP Conversions | Imp Conversions |
| Impressions | Last Flight Budget |
| Last Flight Daily Cap | Last Flight Pace Evenly |
| Page Loads | Revenue |
| Revenue Type | Revenue Value |
| Secondary Conversions | Start Date |
| State | Timezone |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Advertiser ID |
| Audio Completed | Audio Completion Rate |
| Audio Started | Avg. View % |
| CTR | CVR |
| Campaign Group End Date | Campaign Group ID |
| Campaign Group Name | Campaign Group Start Date |
| Campaign ID | Campaign Name |
| Campaign Type | Click Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Created At | Date |
| IP Conversions | Imp Conversions |
| Impressions | Page Loads |
| Revenue | Secondary Conversions |
| State | Total Time (LP) |
| Unique Conversions | Unique Impressions |
| Updated At | Video Completion Rate |
| Video starts | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| Ad ID | Ad Name |
| Advertiser ID | Advertiser Name |
| Attribution Type | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click to Conversion Time |
| Clicks | Conversion Path ID |
| Conversion Pixel ID | Conversion Pixel Name |
| Conversion Time | Conversion URL |
| Date | Device |
| Domain | First Click Time |
| First Impression Time | First Stats Ad |
| First Stats Campaign | First Stats Click Time |
| First Stats Click to Conversion Time | First Stats Device |
| First Stats Domain | First Stats Impression Time |
| First Stats Impression to Conversion Time | First Stats Time on Site |
| Impression to Conversion Time | Impressions |
| Last Click Time | Last Impression Time |
| Last Stats Ad | Last Stats Campaign |
| Last Stats Click Time | Last Stats Click to Conversion Time |
| Last Stats Device | Last Stats Domain |
| Last Stats Impression Time | Last Stats Impression to Conversion Time |
| Last Stats Time on Site |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversion Tracker |
| Conversion Tracker Conversion Type | Conversion Tracker Count Type |
| Conversion Tracker Description | Conversion Tracker ID |
| Conversion Tracker Unique Key | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Ad ID |
| Ad Name | Ad Type |
| Advertiser ID | Audio Completed |
| Audio Completion Rate | Audio Started |
| Average Time (LP) | Avg. View % |
| Brandname | CTR |
| CVR | Call to Action text (Native Ads only) |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign Group Start Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Click Conversions | Click URL |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cost |
| Creative File Name | Creative ID |
| Creative Preview Height | Creative Preview Width |
| Creative Type | Creative URL |
| Date | Display JS Creative Preview |
| Heading | IP Conversions |
| Icon File Name | Icon ID |
| Icon Preview | Icon URL |
| Iframe Supported? | Imp Conversions |
| Impression Tracker URLs | Impressions |
| Is Archived? | Is Draft? |
| Is Paused? | Is Rejected? |
| Landing URL | Page Loads |
| Revenue | Secondary Conversions |
| State | Tagline |
| Total Time (LP) | Unique Conversions |
| Unique Impressions | Video Completion Rate |
| Video starts | View Creative Preview |
| View Icon Preview | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Device Type |
| Engagement Rate | Engagements |
| IP Conversions | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| App Category | App Domain |
| App Title | Audio Completed |
| Audio Started | Average Time (LP) |
| Average impression time on landing page (seconds) | Average time on site (seconds) |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group ID |
| Campaign Group Name | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Click Conversions | Click Secondary Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Date |
| Engagement Rate | Engagements |
| Imp. Conversions | Impressions |
| Listen Through Rate | Page Loads |
| Revenue | Secondary Conversions |
| Supply Source ID | Supply Source Name |
| Total Time (LP) | Typename |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
| 15s Engagements (LP) | Advertiser ID |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign Group Start Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Conversions | Cost |
| Date | Domain |
| Impressions | Name |
| Secondary Conversions | Source |
| Unique Impressions | eCPA |
| eCPC | eCPE |
| eCPM |
| Address | Adsquare Polygon Area |
| Adsquare Polygon Coordinates | Adsquare Polygon Updated At |
| Advertiser ID | Advertiser Name |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group ID |
| Campaign Group Name | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| City | Clicks Conversions |
| Country | Date |
| Footfall Avg Click Time | Footfall Avg Imp Time |
| Footfall Conv | Footfall Tracker ID |
| Footfall Tracker Name | Impression Conversions |
| Is Adsquare Polygon Valid? | Local Day Of Week |
| Local Hour Of Day | Location ID |
| Location Name | Location Type |
| Zip Code |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Country | Date |
| Engagement Rate | Engagements |
| IP Conversions | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Region |
| Revenue | Secondary Conversions |
| Total Time (LP) | Unique Impressions |
| Video Completed | Video Completion Rate |
| Video Started | View Rate |
| Views | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | City |
| Click Conversions | Click Secondary Conversions |
| Clicks | Client Cost |
| Client eCPA | Client eCPC |
| Client eCPE | Client eCPM |
| Client eCPV | Conversion Revenue |
| Conversions | Cookie Conversions |
| Cost | Country |
| Country Code | DMA |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Region |
| Region Code | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Impressions | Video Completed |
| Video Completion Rate | Video Started |
| View Rate | Views |
| Zipcode | eCPA |
| eCPC | eCPCL |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 100% Video Completion | 15s Engagements (LP) |
| 25% Video Completion | 50% Video Completion |
| 75% Video Completion | Advertiser ID |
| Advertiser Name | Avg. View % |
| CTR | CVR |
| Campaign Bid Type | Campaign Created At |
| Campaign End Date | Campaign Group ID |
| Campaign Group Name | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Type | Campaign Updated At |
| Clicks | Conversion Revenue |
| Conversions | Cost |
| Date | Hour of Day |
| IP Conversions | Impressions |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Unique Conversions | Unique Impressions |
| Video Completion Rate | Video starts |
| eCPA | eCPC |
| eCPE | eCPM |
| eCPV | rCPA |
| rCPC | rCPCL |
| rCPE | rCPM |
| 25% Audio Completion | 25% Video Completion |
| 50% Audio Completion | 50% Video Completion |
| 75% Audio Completion | 75% Video Completion |
| Advertiser ID | Advertiser Name |
| Audio Completed | Audio Started |
| Average Time (LP) | Average impression time on landing page (seconds) |
| Average time on site (seconds) | CTR |
| CVR | Campaign Bid Type |
| Campaign Created At | Campaign End Date |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Type |
| Campaign Updated At | Click Conversions |
| Click Secondary Conversions | Clicks |
| Client Cost | Client eCPA |
| Client eCPC | Client eCPE |
| Client eCPM | Client eCPV |
| Conversion Revenue | Conversions |
| Cookie Conversions | Cost |
| Date | Engagement Rate |
| Engagements | Imp. Conversions |
| Impressions | Listen Through Rate |
| Page Loads | Revenue |
| Secondary Conversions | Total Time (LP) |
| Typename | Unique Impressions |
| Video Completed | Video Completion Rate |
| Video Started | View Rate |
| Views | Zip code |
| eCPA | eCPC |
| eCPCL | eCPE |
| eCPM | eCPV |
| rCPA | rCPC |
| rCPCL | rCPE |
| rCPM |
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