Skai
Skai, the new combined entity of former companies Kenshoo and Signals Analytics.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad ID | AdGroup ID |
| AdGroup Name | Asset ID |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Creative Preview | Currency |
| Date | Headline |
| Headline 2 | Headline 3 |
| Impressions | Keyword ID |
| Keyword Name | Land URL |
| Line 1 | Line 2 |
| Monthly Impr. Share to Date | Monthly Lost IS-Rank to Date |
| Path 1 | Path 2 |
| Profile ID | Profile Name |
| Profit | ROI |
| Revenue | Revenue Per Conversion |
| Status | View Land URL |
| AdGroup ID | AdGroup Name |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Currency | Date |
| Impressions | Profile ID |
| Profile Name | Profit |
| ROI | Revenue |
| Revenue Per Conversion | Status |
| Ad ID | AdGroup ID |
| AdGroup Name | Asset ID |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Creative Preview | Currency |
| Date | Headline |
| Headline 2 | Headline 3 |
| Impressions | Land URL |
| Line 1 | Line 2 |
| Path 1 | Path 2 |
| Profile ID | Profile Name |
| Profit | ROI |
| Revenue | Revenue Per Conversion |
| Status | View Land URL |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Currency | Date |
| Impressions | Monthly Impr. Share to Date |
| Monthly Lost IS-Rank to Date | Profile ID |
| Profile Name | Profit |
| ROI | Revenue |
| Revenue Per Conversion | Status |
| AdGroup ID | AdGroup Name |
| Avg. Position | CPC |
| CPM | CTR |
| Calls | Campaign ID |
| Campaign Name | Channel |
| Click to Calls | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Currency | Date |
| Impressions | Keyword ID |
| Keyword Name | Profile ID |
| Profile Name | Profit |
| ROI | Revenue |
| Revenue Per Conversion | Status |
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