Google Ad Manager

Google Ad Manager

Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Activity Group ID Activity Group Name
Activity ID Activity Name
Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPA Revenue
Ad Server CPM and CPC Revenue Ad Server CPM, CPC, CPD AND vCPM Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
Ad Server Measurable Impressions Ad Server View Revenue
Ad Server Viewable Impression Rate Ad Server Viewable Impressions
Ad Unit Name AdSense Eligible Impressions
AdSense Measurable Impression Rate AdSense Measurable Impressions
AdSense Viewable Impression Rate AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
City Click-through Conversions
Click-through Revenue Clicks
Companion Ad Type Companion Creative ID
Companion Name Contracted Quantity
Conversions per Click Conversions per Thousand Impressions
Cost Cost Type
Cost per Unit Country
Creative Creative ID
Creative Type Date
Day Part Day of Week
Delivery Indicator Device
Device Category Device Category ID
Domain Goal Quantity Number
Hour of Day Impressions
Line Item Line Item Creative End Date
Line Item Creative Start Date Line Item End Date
Line Item Goal Quantity Line Item ID
Line Item Priority Line Item Start Date
Line Item Status Line Item Type
Manage in Google Ad Manager Metro ID
Metro Name Nerwork ID
Network ID Network Name
Order Order End Date
Order End Date Time Order Goal Quantity
Order ID Order Start Date
Order Start Date Time Order Status
Preview Preview Thumbnail
Preview URL RPC
RPM Region
Request Type Size
Total Active View Average Viewable Time Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Measurable Impressions
Total Active View Viewable Impressions Total Active View Viewable Impressions Rate
Total CPM and CPC Revenue Total Conversions
Total Revenue Type
Unfiltered Clicks Unfiltered Impressions
Video 25% Video 50%
Video 75% Video Click to Plays
Video Completes Video Completion Rate
Video Starts View-through Conversions
View-through Revenue

Activity Group ID Activity Group Name
Activity ID Activity Name
Ad Server CPA Revenue Advertiser ID
Advertiser Name Click-through Conversions
Click-through Revenue Clicks
Contracted Quantity Conversions per Click
Conversions per Thousand Impressions Cost
Date Impressions
Line Item Network ID
Network Name Order
Total Conversions Total Revenue
View-through Conversions View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Creative Creative ID
Date Impressions
Line Item Nerwork ID
Network Name Order
RPC RPM
Size Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total CPM and CPC Revenue
Total Revenue Unfiltered Clicks
Unfiltered Impressions Video 25%
Video 50% Video 75%
Video Click to Plays Video Completes
Video Completion Rate Video Starts
View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue AdSense Eligible Impressions
AdSense Measurable Impression Rate AdSense Measurable Impressions
AdSense Viewable Impression Rate AdSense Viewable Impressions
Advertiser ID Advertiser Name
CTR Clicks
Creative Creative ID
Date Impressions
Line Item Line Item ID
Metro ID Metro Name
Order Order ID

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions Ad Unit Name
AdSense Eligible Impressions AdSense Measurable Impressions
AdSense Viewable Impressions Advertiser ID
Advertiser Name Average Video Length
CTR Click-through Revenue
Clicks Companion Ad Type
Creative Creative ID
Creative Type Date
Impressions Line Item
Line Item Creative End Date Line Item Creative Start Date
Network ID Network Name
Order Preview
Preview Thumbnail Preview URL
RPC RPM
Size Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total CPM and CPC Revenue
Total Revenue Unfiltered Clicks
Unfiltered Impressions Video 25%
Video 50% Video 75%
Video Click to Plays Video Completes
Video Completion Rate Video Starts
View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Contracted Quantity Date
Device Device Category
Device Category ID Impressions
Line Item Nerwork ID
Network Name Order
RPC RPM
Total Active View Average Viewable Time Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Measurable Impressions
Total Active View Viewable Impressions Total Active View Viewable Impressions Rate
Total CPM and CPC Revenue Total Revenue
Type Video 25%
Video 50% Video 75%
Video Click to Plays Video Completes
Video Completion Rate Video Starts
View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Contracted Quantity Date
Device Device Category
Device Category ID Impressions
Line Item Nerwork ID
Network Name Order
RPC RPM
Request Type Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total CPM and CPC Revenue
Total Revenue Type
Video 25% Video 50%
Video 75% Video Click to Plays
Video Completes Video Completion Rate
Video Starts View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue AdSense Eligible Impressions
AdSense Measurable Impression Rate AdSense Measurable Impressions
AdSense Viewable Impression Rate AdSense Viewable Impressions
Advertiser ID Advertiser Name
CTR Clicks
Date Domain
Impressions Line Item
Line Item ID Order
Order ID

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Advertiser ID
Advertiser Name City
Clicks Country
Date Impressions
Line Item Network ID
Network Name Order
Region Total CPM and CPC Revenue

AdSense Eligible Impressions AdSense Measurable Impression Rate
AdSense Measurable Impressions AdSense Viewable Impression Rate
AdSense Viewable Impressions Advertiser ID
Advertiser Name CTR
Clicks Date
Day Part Day of Week
Hour of Day Impressions
Line Item Network ID
Network Name Order

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Contracted Quantity Cost Type
Cost per Unit Date
Delivery Indicator Goal Quantity Number
Impressions Line Item
Line Item End Date Line Item Goal Quantity
Line Item ID Line Item Priority
Line Item Start Date Line Item Status
Line Item Type Manage in Google Ad Manager
Network ID Network Name
Order Order ID
RPC RPM
Total Active View Average Viewable Time Total Active View Eligible Impressions
Total Active View Measurable Impression Rate Total Active View Measurable Impressions
Total Active View Viewable Impressions Total Active View Viewable Impressions Rate
Total CPM and CPC Revenue Total Revenue
Unfiltered Clicks Unfiltered Impressions
Video 25% Video 50%
Video 75% Video Click to Plays
Video Completes Video Completion Rate
Video Starts View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM, CPC, CPD AND vCPM Revenue
Ad Server Eligible Impressions Ad Server Measurable Impression Rate
Ad Server Measurable Impressions Ad Server View Revenue
Ad Server Viewable Impression Rate Ad Server Viewable Impressions
Ad Unit Name AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Companion Ad Type Companion Creative ID
Companion Name Creative
Creative ID Date
Impressions Line Item
Network ID Network Name
Order Preview
Preview Thumbnail Preview URL
RPC RPM
Size Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total Revenue
Type Unfiltered Clicks
Unfiltered Impressions Video 25%
Video 50% Video 75%
Video Click to Plays Video Completes
Video Completion Rate Video Starts
View-through Revenue

Ad Exchange Average eCPM Ad Exchange CTR
Ad Exchange Clicks Ad Exchange Impressions
Ad Exchange Revenue Ad Sense Measurable Impression Rate
Ad Sense Viewable Impression Rate Ad Server CPM and CPC Revenue
Ad Server CPM, CPC, CPD AND vCPM Revenue Ad Server Eligible Impressions
Ad Server Measurable Impression Rate Ad Server Measurable Impressions
Ad Server View Revenue Ad Server Viewable Impression Rate
Ad Server Viewable Impressions AdSense Eligible Impressions
AdSense Measurable Impressions AdSense Viewable Impressions
Advertiser ID Advertiser Name
Average Video Length CTR
Click-through Revenue Clicks
Date Impressions
Manage in Google Ad Manager Network ID
Network Name Order
Order End Date Order End Date Time
Order Goal Quantity Order ID
Order Start Date Order Start Date Time
Order Status RPC
RPM Total Active View Average Viewable Time
Total Active View Eligible Impressions Total Active View Measurable Impression Rate
Total Active View Measurable Impressions Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate Total CPM and CPC Revenue
Total Revenue Unfiltered Clicks
Unfiltered Impressions Video 25%
Video 50% Video 75%
Video Click to Plays Video Completes
Video Completion Rate Video Starts
View-through Revenue

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