CallRail
CallRail provides call analytics to data driven marketers so they can improve customer acquisition. It tracks phone calls from marketing campaigns and provides insight into which campaigns are working best.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| % Answered | % Unanswered |
| Account ID | Agent Email |
| Answered | Answered Calls |
| Average Duration | Call Count |
| Call Highlights | Call ID |
| Call Summary | Call Type |
| Caller Country | Caller Name |
| Caller Number | Caller State |
| Caller Zip | Campaign |
| Company ID | Company Name |
| Created Time | Date |
| Destination Number | Duration |
| First Call | First Calls |
| First Form | Form Data Best time to call |
| Form Data Contact Method | Form Data Email |
| Form Data Name | Form Data Phone |
| Form ID | Form Source |
| Form URL | GA Value |
| GCLID | IP |
| Keywords | Landing Page URL |
| Last Active At | Last Requested URL |
| Lead Status | Medium |
| Note | Person ID |
| Recording | Recording Player |
| Referring URL | Source ID |
| Source Name | Start Time |
| Submitted At | Tags |
| Timezone | Total Calls |
| Tracking Number | Tracking Source |
| Transcription | UTM Campaign |
| UTM Content | UTM Medium |
| UTM Source | UTM Term |
| Unanswered Calls | Unique Callers |
| Value | View Form |
| View Landing Page | View Referrer |
| Voicemail |
| Account ID | Agent Email |
| Answered | Average Duration |
| Call Count | Call Highlights |
| Call ID | Call Summary |
| Call Type | Caller Country |
| Caller Name | Caller Number |
| Caller State | Caller Zip |
| Campaign | Company ID |
| Company Name | Created Time |
| Date | Destination Number |
| Duration | First Call |
| GA Value | GCLID |
| IP | Keywords |
| Landing Page URL | Last Active At |
| Last Requested URL | Lead Status |
| Medium | Note |
| Person ID | Recording |
| Recording Player | Referring URL |
| Source ID | Source Name |
| Start Time | Tags |
| Tracking Number | Tracking Source |
| Transcription | UTM Campaign |
| UTM Content | UTM Medium |
| UTM Source | UTM Term |
| Value | Voicemail |
| % Answered | % Unanswered |
| Account ID | Answered Calls |
| Average Duration | Campaign |
| Company ID | Date |
| First Calls | Timezone |
| Total Calls | Unanswered Calls |
| Unique Callers |
| Account ID | Company ID |
| Company Name | Date |
| First Form | Form Data Best time to call |
| Form Data Contact Method | Form Data Email |
| Form Data Name | Form Data Phone |
| Form ID | Form Source |
| Form URL | Landing Page URL |
| Lead Status | Person ID |
| Referring URL | Submitted At |
| Tags | Value |
| View Form | View Landing Page |
| View Referrer |
| % Answered | Account ID |
| Answered Calls | Average Duration |
| Company ID | Company Name |
| Date | First Calls |
| Source Name | Total Calls |
| Tracking Source | UTM Source |
| Unique Callers |
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