Careers at TapClicks

Join a global leader in marketing technology for agencies, media companies, brands and franchises.

TapClicks Opportunity:


Manager/Sr. Manager PPC/SEM Marketing

Location: San Jose, CA or Boston MA Metro, USA

Department: Marketing

TapClicksLogo_tran.png

 

Manager / Sr. Manager - PPC/ SEM Marketing

Locations: ONLY Wakefield (Boston Metro), MA; OR San Jose, CA

 

About Tapclicks:

TapClicks, Inc. is the SaaS leader in marketing dashboard and reporting for Advertising Agencies, Media companies, Franchises and Brand Advertisers. Our fully integrated Marketing Operations Platform includes insertion order, workflow and task management, insightful analytics and automated reporting across 1400 channel data sources such as Google, Facebook, Instagram, SnapChat, Buffer, MailChimp, Linkedin, Twitter, Salesforce, Yelp, Constant Contact, Marketo, Bing, AppNexus, ExactTarget, Kenshoo, Marchex, MediaMath, AdRoll, The Trade Desk, and Yext among others. TapClicks tracks over $1.3 Billion in annual advertising spend, serves over 306,000 advertisers, has deployed over 1.2 Million dashboards and tracks over 238 Billion annual impressions across 4000 customers. TapClicks was ranked as #1 Fastest Growing Company in Silicon Valley and #225 in Inc. 5000 in 2017.

 

The Role:

The Manager/Sr. Manager – PPC/ SEM & Email Marketing is a critical role for our success. She/he will be a key leader in building a high volume, high quality pipeline that converts effectively into opportunities and wins. She/he will work closely with the VP - Marketing & Customer Experience and build/ manage a high performing team. She/he will demonstrate exceptional knowledge of Digital marketing, including PPC, SEM, Email marketing including Account Based Marketing. She/he will have overall ownership for managing all our data and campaigns in our prospect database, Google AdWords, Linkedin, Facebook, Bing. She/he will especially be a deep expert in managing AdWords and will have proven verifiable success here. Other required campaign experience must include Capterra, G2Crowd, and TrustRadius.

 

Essential Functions

This is a multi-faceted role, with the following key responsibilities

  1. PPC/ SEM Management: The PPC/SEM Manager will be personally and individually manage the PPC/SEM spend using their own expertise and be a hands-on individual contributor. Manage keywords, ad groups, ads, landing pages, bids and budgets in Adwords, Linkedin, FB, Bing. Do attribution analysis on wins and opportunities and replicate ‘like” success. Work with graphic designer and copywriter and technical resources to execute these. She/ he will also get these results at the least possible PPC/SEM spend.

  2. Ability to write great Ad Copy for Adwords, Linkedin, Facebook

  3. Ability to select the right images and review landing pages for Ads

  4. Test ads are running, familiar with negative keywords, geo-targeting, Ad grouping, device/day/time bidding, video ads, display and text ads

 

Travel

20% or less.

 

Requirements

  1. Degree in Marketing, Business, IT or Engineering. Technical degree preferred

  2. 4-10 years’ experience managing AdWords (most important), Linkedin

  3. Experience in Text/Display, Referral, Resurrection, Competitive, Partner, Social campaigns

  4. Experience working in or for a Digital Ad Agency is preferred

  5. Knowledge of SEO is preferred but not required

  6. Working knowledge of HTML, CSS and other web programming languages is strongly preferred

  7. Domain expertise in one or more of the following areas: Digital Marketing, Marketing Reporting, Marketing Analytics & Dashboards, Marketing Operations Management, Media Company / Publisher Sales/ Account Management/ Operations, Advertising Agency Sales/ Account Management/ Operations, Hyper Local Marketing, Ad-Tech, Mar-Tech, Programmatic Marketing

  8. Strong written communication skills. Must be able to write interesting Ad Copy

  9. A true team player that collaborates well to drive cross-departmental projects

  10. Prior international experience in UK, Nordics, France, Germany, Singapore, Australia is a plus

Apply to this Position