Build custom metrics.
Just describe
the formula.
ROAS, CPA, cost per lead, conversion rate: every client wants them, and every one means another formula to write, test, and rebuild by hand. The Data Transformation Agent is the TapClicks AI agent that turns plain-English requests into working calculations and cleans up messy data fields, with no SQL, no spreadsheets, and no dev team.
Why do custom marketing metrics still take hours to build?
You're not short on metrics. You're short on time to build them. Every custom KPI has meant exporting to a spreadsheet, looking up formula syntax, writing the logic, chasing down errors, and then rebuilding it for the next account, where the fields are named just differently enough to break it.
The result: metrics that don't match across clients, and a queue of formula requests sitting with the one person who knows how to write them. The Data Transformation Agent turns that work into a sentence.
How does the Data Transformation Agent work?
The agent lives right where your calculations do. Open it, type what you want to measure, and it writes the logic for you. No installations and no code.
What is the Data Transformation Agent?
Advanced logic, simple language. It's the first of the TapClicks Operator Agents, built to automate how marketing data gets calculated, standardized, and prepared for reporting.
The Data Transformation Agent is a no-code AI agent in TapClicks that turns plain-English requests into custom marketing calculations. Describe a metric like cost per lead, ROAS, CPA, or ROI, and it builds the formula for you. It can also clean and standardize messy data fields, so the same metric means the same thing across every campaign and client.
What can the Data Transformation Agent do?
Say goodbye to syntax struggles. The agent handles the technical side of custom metrics so your team can focus on what the numbers mean.
Formula building
Type "calculate cost per lead" and the agent writes the formula. No SQL, no syntax, no spreadsheet.
Advanced KPIs
Generate ROI, ROAS, CPA, conversion rates, and other performance metrics from plain-English descriptions.
Data cleanup
Clean and standardize messy data fields and inconsistent naming, so your reports compare like with like.
Reusable logic
Calculations are built into TapClicks, so the same formula applies consistently across dashboards, reports, and accounts.
Why do consistent custom metrics matter?
When every account calculates ROAS a little differently, nobody trusts the comparison. When the formulas live in one person's spreadsheet, nobody else can build them. Consistent, self-serve metrics fix both problems at once.
From raw fields to report-ready KPIs
The Data Transformation Agent builds the logic. The rest of the TapClicks Operator Agents turn it into reporting.
What can you ask the Data Transformation Agent?
Describe the metric in the same words you'd use with a teammate.
Who uses the Data Transformation Agent?
Anyone who needs a custom metric, including the people who were never going to write a formula.
Marketers
Get the campaign metrics you need fast, without waiting on a tech team to build them.
Self-serve KPIsAnalysts
Eliminate manual logic and apply consistent formulas at scale across every account.
Consistent formulasAgencies
Build smarter client reports without a mountain of spreadsheet work behind every one.
Client-ready metricsMarketing Operations
Keep one definition of every KPI across the business, and clear the backlog of formula requests.
Fewer requestsData Transformation Agent: frequently asked questions
Straight answers about building custom marketing metrics with AI in TapClicks.
What is the TapClicks Data Transformation Agent?+
Do I need to know SQL or formula syntax to use it?+
What metrics can the Data Transformation Agent calculate?+
How do I open the Data Transformation Agent?+
Can it clean up messy or inconsistent data?+
Where can I use the calculations it creates?+
How does it fit with the other TapClicks Operator Agents?+
Should I review the formulas the agent builds?+
Ready to stop writing formulas by hand?
The Data Transformation Agent is available inside TapClicks. Describe the metric you need, and it builds the calculation. Your data, your logic, automated.
