👉 Turn client data into early warning signs. Watch the webinar, free. Watch Now
✦ New AI Operator Agent

Blend any platforms.
Just describe
what you need.

AI data blending, without the field mapping. Tell the Channels Operator Agent which platforms to combine, and it confirms your sources are connected, matches the dimensions and metrics they share, and builds one blended channel you can report on right away.

One sentence. One blended channel. AI matches the fields Create, update, or remove by chat
The old way

Blending data across platforms shouldn't be a project.

Sound familiar? Your campaigns run on Google Ads, Meta Ads, LinkedIn, and more, and every client wants to see them side by side. You're not short on data. You're short on one view of it.

Getting there meant working out which fields combine across platforms, mapping each one by hand, and rebuilding the same grouping for the next client. So the blended view that answers "which platform is actually working?" often never got built. Now you describe the channel you want, and the agent handles the matching.

Before
1
Pick the platforms to combine
2
Work out which fields line up across them
3
Map dimensions and metrics by hand
4
Name, save, and double-check the channel
5
Repeat it all for the next client
A project, every time
After
1
Describe the channel in plain language
2
Agent confirms sources and matches shared fields
3
Name it and put it to work
One sentence
The basics

What is data blending in TapClicks?

Data blending combines performance data from multiple marketing platforms into one unified view, so you can compare and report on them together. In TapClicks, a blended data source is called a channel. A channel groups sources like Google Ads and Microsoft Ads under shared dimensions and metrics, so every dashboard, widget, and report built on it reads them as one.

The Channels Operator Agent is the AI agent that creates and manages those channels for you from a plain-language request.

What the agent handles for you

A request like "create a channel from Google Ads and Meta Ads" carries more than it looks like: which sources to use, which fields they share, and what the result should be called. The agent works through each step and checks in with you where it needs your input.

🔌

Connection check

Before it builds anything, the agent confirms every source you named is connected in your account.

🧩

Field matching

It identifies which dimensions and metrics combine across platforms, such as Campaign Name, Account Name, Impressions, and Spend. No memorizing every platform's field names.

🏷️

Naming and creation

The agent asks what to call the channel, then creates it automatically, ready to use in dashboards and reports.

✏️

Ongoing changes

Rename a channel, add a metric like Click-Through Rate, or remove a channel you no longer need. Just ask.

Why this changes how your team works with data

Cross-platform views answer the questions clients care about most. They were also the reports most likely to sit in the backlog, because building them took time, platform know-how, or both.

For analysts & marketing ops
✓
Skip the field mapping. The agent matches compatible fields across platforms, so a first version of the channel is built in seconds.
✓
Stop rebuilding the same grouping. Spin up a paid search or paid social channel for each client with one request instead of starting from scratch.
✓
Save your expertise for the hard parts. Review and refine what the agent builds instead of configuring every field yourself.
For account managers & agencies
✓
Blend without the technical detour. If you know which platforms you want to compare, you can build the channel.
✓
Answer cross-platform questions faster. When a client asks how paid social stacks up against paid search, the blended view is one request away.
The compounding effect
🔗
More blended views get built
When a channel takes one sentence, more of them get made, and each one becomes the foundation for dashboards, widgets, and reports.
📈
A clearer picture of where budget works
Platforms reported side by side under shared metrics make it easier to see which channels are pulling their weight.
⚙️
AI that does the work
Most AI tools stop at an answer. The Channels Operator Agent takes the action and configures the platform on your behalf.

Built to get you to a working channel fast

The agent handles the setup. From there, your blended channel powers everything else in TapClicks, including the other AI Operator Agents.

🛠️
AI builds this for you
Automatically, from your request
✓
Source check: confirms each platform you named is connected before building.
✓
Field matching: finds the dimensions and metrics your sources share and maps them into one channel.
✓
Channel creation: asks for a name, then creates the finished blended channel.
✓
Updates by chat: renames channels, adds metrics, and removes channels on request.
then
📊
Put it to work
Across the rest of TapClicks
+
Review the result: check the channel's mapped dimensions and metrics in your Channels list before you build on it.
+
Build a dashboard on it: describe the report you want with AI Dashboard Creation and it builds every section.
+
Add a single chart: ask the Widget Creation Agent for the exact cross-platform view you need.

Try asking something like this

Name the platforms you want to combine and the agent takes it from there. It can also update or remove channels you've already built.

Create a Channel
"Create a channel from Google Ads and Meta Ads."
Agent checks both sources, matches shared fields, asks for a name
Group by Category
"Combine my paid search sources into one channel."
Agent finds your connected paid search platforms and their common metrics
Group by Category
"Create a social advertising channel from Meta and LinkedIn."
Agent blends both social ad platforms under shared dimensions and metrics
Create a Channel
"Build a full channel from my connected data sources with common metrics."
Agent scans your connected sources and maps the metrics they share
Update a Channel
"Rename my Google Ads channel to Paid Search."
Agent updates the channel name everywhere it's used
Update a Channel
"Add a Click-Through Rate metric to my Facebook Ads channel."
Agent adds the metric to the existing channel
Best results come from naming the platforms you want to blend. Sources need to be connected in your TapClicks account, and the agent checks before it builds.

For everyone who needs blended data but doesn't want to map it

The Channels Operator Agent puts data blending in reach for anyone on the team, not just the people who know which fields line up across every platform.

📊

Marketing Analysts

Get a first version of any cross-platform channel in seconds, then spend your time refining and analyzing instead of mapping.

Faster first versions
🤝

Account Managers & Agencies

Build the blended view a client asks for in the same conversation, without waiting on someone who knows the field structure.

Cross-platform views on demand
⚙️

Marketing Operations

Clear the backlog of "can you combine these sources for me" requests. When teammates can blend their own data, ops stays focused on bigger work.

Fewer blending requests
📋

Executives & Strategists

See every platform in one place without routing a request. Ask for the channel you need to compare performance and budget.

One view of every platform

AI data blending: frequently asked questions

Straight answers about how the Channels Operator Agent works, what it builds, and where you still stay in control.

What is the Channels Operator Agent?+
The Channels Operator Agent is an AI agent in TapClicks that creates and manages blended data channels from plain-language requests. Tell it which platforms to combine, and it confirms the sources are connected, matches compatible dimensions and metrics, and builds the channel once you name it.
What is a channel in TapClicks?+
A channel is a blended data source. It groups multiple platforms, such as Google Ads and Microsoft Ads, under shared dimensions and metrics so they can be reported on together in dashboards, widgets, and reports.
How does the agent know which fields can be combined?+
It identifies the dimensions and metrics your sources have in common, such as Campaign Name, Account Name, Impressions, and Spend, and maps them into the blended channel. You can review the mapped fields before building anything on top of the channel.
Which data sources can I blend?+
Any sources connected in your TapClicks account. The agent confirms that each source you name is connected before it creates the channel.
Can I update or delete channels with the agent?+
Yes. Beyond creating channels, you can ask the agent to rename a channel, add a metric such as Click-Through Rate, or remove a channel you no longer need.
Do I need technical knowledge to blend data this way?+
No. If you know which platforms you want to compare, you can describe the channel and the agent handles the field matching. Analysts who already build channels by hand get a faster first version to refine.
Can I use blended channels in dashboards and reports?+
Yes. Every channel the agent creates is ready to use in dashboards and reports, including dashboards built with AI Dashboard Creation and charts built with the Widget Creation Agent.
Should I review what the agent builds?+
Yes. As with any AI-supported output, review the channel's mapped dimensions and metrics before using it for client reporting or campaign decisions.
Is the Channels Operator Agent available now?+
The Channels Operator Agent is currently in early access. Book a demo to see it in action and talk with our team about access.

Ready to stop mapping fields by hand?

Tell the Channels Operator Agent which platforms to blend, and it builds the channel. From siloed sources to one unified view, just by asking.