Custom Metrics Without the Coding Headache
Meet the Data Transformation Agent, the first of our Operator Agents. It's your no-code builder for advanced metrics like ROI, ROAS, and CPA. Just describe what you need, and let AI do the rest.
Start Using Our Operator AgentWhat Can the Data Transformation Agent Do?
Advanced logic, simple language.
The Data Transformation Agent is part of our new class of Operator Agents. These agents automate the process of creating, standardizing, and applying logic to your marketing data, so teams can move faster with fewer errors and no code.
Say goodbye to syntax struggles. The Data Transformation Agent turns plain-English prompts into smart formulas you can use in reports, dashboards, and client-facing metrics. No SQL or dev team required.
- Just type “calculate cost per lead” and we’ll build the formula
- Instantly clean and standardize messy data fields
- Generate ROAS, conversion rates, and more in one click
Key Benefits
🕒 Save Time
No more syntax or spreadsheets. Build KPIs in seconds.
🧹 Cleaner Data
Standardize naming and fix messy fields instantly.
📈 Smarter Metrics
ROAS, CPA, conversion rate—all from plain English.
🙌 No Tech Team Needed
Empower your marketing team to work independently.

Who Uses This Agent?
Marketers: Get campaign metrics fast, no tech team needed.
Analysts: Eliminate manual logic and apply consistent formulas at scale.
Agencies: Build smarter client reports without a mountain of spreadsheet work.
Why It Matters
Creating consistent metrics across campaigns shouldn’t take hours of manual formulas. With the Data Transformation Agent, it takes seconds.
- ✅ No-code simplicity — anyone can use it
- ✅ Real-time logic built into your dashboard
- ✅ Reduces errors and standardizes metrics across accounts


How It Works
[1] Head to the Calculations page inside your dashboard
[2] Click “Add New Calculation”
[3] Tap the ✨ Sparkle icon to launch the AI Agent
No installations. No coding. Just fast insights.
Data Transformation Agent
Build custom KPIs in seconds using just your words. Whether you’re cleaning campaign data, standardizing fields, or calculating advanced performance metrics, this Agent does it all, no code required.
Your data, your logic, automated.