Thought Leadership

Align People, Process and Technology for Data-Driven Marketing Success in 2020 When you think about marketing planning and planning sessions, what do they look like? In a perfect world, you're probably using well-established practices and templates from SiriusDecisions, Gartner or...

A Guide to Choosing the Best Omnichannel Marketing Platform Enterprises are masters of growth, but with enterprise growth comes enterprise problems ones that small businesses don't face. In particular, a substantial and growing number of marketing channels as well as the need to report on mar...

Defining Your Purpose: 4 Ways to Optimize Purpose-Driven Marketing The season of giving is quickly approaching, which happens to coincide with the time of year when companies need to meet their year-end sales and revenue goals. With the double bottom line of sales success and soci...

When Standardized Data Becomes Substandard In industry after industry, the emergence of standardization, whether by law or by user consensus, has empowered tremendous advantages in economy, efficiency and scale. Electric appliances are an obvious example. They could never have become...

Marketing Today: Storytelling Deconstructed - Hard Data Behind Emotive Creative Photo: clockwise from top, Thornburgh, Jacobson, Border. This week's Marketing Todaywas recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel...

Client Reporting: the Missing Link in the Evolution of Customer Success As a marketing professional, your mission is to recruit clients, develop a plan to promote their goods and services, roll it out and watch the money roll in for you and them. But as you often find out, there is a...

Making Sense of Metrics: Reporting KPIs, Context and Actionable Intelligence for Customer Success Client reporting is a core competency in marketing practices today in which marketers closely track their campaign results on behalf of clients and customers. According to Gartner, 69...

A Marketer's Guide to Client Reporting Learn the magic of client reporting and the growth-driven benefits it can provide when done right! Watch our most recent webinar, A MARKETER'S GUIDE TO CLIENT REPORTING with Scott Guttenberger, Director of Enterprise Marketin...

Should You Ditch The Marketing Funnel and Choose the Bowtie Method? Gary Malhotra, VP of SEO and Self Serve at TapClicks, was interviewed by Sure Oak for their Agency Podcast. Check out the video here. We're including some of the core ideas from the 15 min expert interview. The or...

Corporate Strategy: An Interview with The VP of Corporate Development Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jaco...