TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions ROI Calculator Measures Potential Savings By Automating Campaign Fulfillment
SAN JOSE, Calif. March 03, 2021 TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.'s local websites and mobile apps counted over 90 million average unique monthly users in 2020. TapClicks will assist Nexstar Inc. by delivering a sophisticated platform with campaign management and clear reporting tools.
Our clients demand flexibility across a multitude of channels and sources, said Lori Tavoularis, Chief Revenue Officer, Digital Division at Nexstar Inc. With TapClicks, we now have a streamlined platform for orders and to deliver coherent cross-channel reporting. TapClicks assists with managing all the complexity and allows us to focus on campaign performance.
TapClicks allows Nexstar's digital customers to enjoy self-service capabilities, along with a unified view of display, social, OTT activities, as well as other media channel campaigns. They also enable Nexstar Inc.'s sales and operations teams to improve campaign workflow and reporting for digitally savvy clients and partners. The TapClicks Marketing Operations Platform delivers seamless data aggregation and ingestion from more than 4,600 sources and includes fully automated solutions for data warehousing, distribution, analytics, and reporting. TapClicks can customize reporting quickly and drive down the total cost of unique campaign enablement.
"We are thrilled to be partnering with Nexstar Inc. to deliver impactful campaigns and highlight customer success. In today's business climate, the ability to provide performance with transparency fosters trust among clients," said Babak Hedayati, CEO and founder, TapClicks. "We've made strategic acquisitions to build an industry-leading unified platform that helps our customers automatically manage their marketing data, marketing operations and apply intelligence to have more efficient and cost-effective organizations."
Daryl McNutt, SVP Marketing
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Marketing Operations Platform provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 200 different data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.
Recognized as one of the fastest growing companies in Silicon Valley by Inc., TapClicks is headquartered in San Jose, California, with locations in Boston, Massachusetts; Nashville, Tennessee; and New York City; as well as international offices in Montreal, Canada; Bogota, Colombia; Hyderabad, India; and Pune, India.
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