MicroStrategy and TapClicks Expand Strategic Partnership and Release Instant-On MicroStrategy Connection to TapReports and Analytics
SAN JOSE, Calif., January 18, 2018 (Newswire) -- TapClicks, the global SaaS leader in marketing reporting and operations, recently named #1 fastest growing company in Silicon Valley based on the Inc. 5000 Fastest Growing Company List, today announced that it has expanded its strategic partnership with MicroStrategy Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software. Both companies have collaborated on developing the new Instant-On MicroStrategy Connection that gives marketers access to the MicroStrategy enterprise and third-party data inside of TapClicks interactive dashboards.
The data partnership will bring enterprise data (such as Financial, Sales, Operations data) and other third-party data from MicroStrategy into TapClicks dashboards, along with marketing data from other platforms, i.e. over 27,000 data variables from over 170 platforms such as Google (AdWords, Analytics, DBM, YouTube), Facebook (Ads, Insight, Instagram), LinkedIn, The Trade Desk, Simple.fi, IBM Silverpop, MediaMath, DataXu, Twitter (Ads, Social), Adobe, Exact Target and Yext. Agency, media and brand marketers can use the combined power of these data sources to assess marketing and campaign performance, provide agency and media client reporting and make better marketing decisions. Marketers using TapClicks can report to their clients and executives using Powerpoint, Word and Excel export, Adobe PDF, Scheduled Emails, HTML, Interactive Dashboards and Mobile Apps. Furthermore, the time marketers save by connecting all their data lets them devote more attention to critical analysis and insights that drive customer growth.
The new connector will allow users of Tapclicks to get the most out of their data, and experience the best of both worlds: the individual features they want from Tapclicks, and a robust enterprise ecosystem with governance and functionality at scale. By using MicroStrategy reports and dossiers as data sources for TapClicks, organizations will have the ability to leverage certified and tested data models with their existing investments. Without requiring new training, existing users of TapClicks can easily tap into the semantic model of MicroStrategy, and benefit from the security features of an enterprise BI solution and system of record data.
With this connector, TapClicks users can leverage the MicroStrategy platform and add governance, security, and scalability to their omni-channel marketing applications, said Tim Lang, Senior Executive Vice President and Chief Technology Officer, MicroStrategy Incorporated. By using MicroStrategy reports and dossiers as data sources, organizations will have the ability to certify data in their tool of choice, allowing everyone to benefit from trusted analytics with their data-driven decision making.
With our earlier announcement, we were delighted to give TapClicks customers the ability to access their marketing data inside MicroStrategy's platform. Now we are expanding our strategic partnership to provide MicroStrategy data inside of TapClicks, giving our customers more control over all parts of their marketing operations, said Babak Hedayati, CEO of TapClicks. MicroStrategy's enterprise analytics is vital to gaining strategic insights for organizations to execute marketing operations that truly enhance enterprise business performance. The addition of MicroStrategy to TapClicks is another step in making our platform the most comprehensive marketing data and operations platform.
The easy one-step connection will give our mutual customers access to internal corporate data in their TapClicks instance. The new data connection only requires a single login and gives marketers access to all their data in TapClicks.
Come find us at MicroStrategy World™ 2018 on JANUARY 15-17, 2018 | LAS VEGAS, NEVADA. Join or follow the conversation on Twitter using the hashtag #analytics18.
About MicroStrategy Incorporated:
MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.
MicroStrategy and MicroStrategy World are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
TapClicks, Inc. is a leading marketing data and operations SaaS company for agencies, media companies, brands and enterprises. The Tapclicks solution aggregates, visualizes, reports and manages marketing data across over 1400 channel data sources. TapClicks delivers over 1.3 million marketing dashboards to over 3,500 media companies, agencies and brands worldwide. TapClicks was founded in 2009 and is headquartered in Silicon Valley with major offices in Boston, Nashville and Montreal. For more information, please visit https://live-2020tapclicks.pantheonsite.io .
Vice President - Marketing