YP: Calls
Yellow Pages is a global, digital, and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Answer Status | Answer Time |
| Answered | Business Name |
| CMR ID | CMR Name |
| Call ID | Call Tracking Number |
| Caller City | Caller Name |
| Caller Phone Number | Caller State |
| Caller Zipcode | Client Code |
| Date | Directory |
| Duration (seconds) | End Time |
| Phone Type | Ring Count |
| Source ID | Source Id |
| Start Time | Terminating Phone Number |
| Timezone | Timezone Desc |
| Unanswered |
| Answer Status | Answer Time |
| Business Name | CMR ID |
| CMR Name | Call ID |
| Call Tracking Number | Caller City |
| Caller Name | Caller Phone Number |
| Caller State | Caller Zipcode |
| Client Code | Date |
| Directory | Duration (seconds) |
| End Time | Phone Type |
| Ring Count | Source Id |
| Start Time | Terminating Phone Number |
| Timezone | Timezone Desc |
| Answered | Business Name |
| CMR ID | CMR Name |
| Call Tracking Number | Client Code |
| Date | Duration (seconds) |
| Source ID | Unanswered |
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