YP: Calls

Yellow Pages is a global, digital, and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Answer Status	Answer Time
Answered	Business Name
CMR ID	CMR Name
Call ID	Call Tracking Number
Caller City	Caller Name
Caller Phone Number	Caller State
Caller Zipcode	Client Code
Date	Directory
Duration (seconds)	End Time
Phone Type	Ring Count
Source ID	Start Time
Terminating Phone Number	Timezone
Timezone Desc	Unanswered

Data View Details: Call Details

Business Name	Client Code
CMR ID	CMR Name
Call Tracking Number	Call ID
Start Time	Answer Time
End Time	Terminating Phone Number
Caller Phone Number	Answer Status
Source Id	Directory
Phone Type	Timezone
Timezone Desc	Caller City
Caller State	Caller Zipcode
Caller Name	Ring Count
Duration (seconds)	Date