YouTube

YouTube is a video-sharing platform, used by experts, social media agents, and industry leaders.is a free video sharing website that lets people upload, view, and share videos.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Audience
  • Channels
  • Traffic Sources

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Annotation Click Rate
  • Annotation Clickable Impressions
  • Annotation Clicks
  • Annotation Closable Impressions
  • Annotation Close Rate
  • Annotation Closes
  • Annotation Impressions
  • Audience Watch Ratio (Absolute)
  • Average Daily View Duration
  • Average Percentage Viewed
  • Average View Duration
  • Card Click Rate
  • Card Clicks
  • Card Impressions
  • Card Teaser Click Rate
  • Card Teaser Clicks
  • Card Teaser Impressions
  • Channel Name
  • Comments
  • Date
  • Dislikes
  • Duration
  • Elapsed Video Time Ratio
  • Estimated Hours Watched
  • Estimated Minutes Watched
  • Estimated Red Hours Watched
  • Estimated Red Minutes Watched
  • Insight Traffic Source Type
  • Likes
  • Red Views
  • Relative Retention Performance
  • Shares
  • Subscribers Gained
  • Subscribers Lost
  • Upload Date
  • Video
  • Videos Added To Playlists
  • Videos Removed From Playlists
  • Views

Data View Details: Audience

  • Audience Watch Ratio (Absolute)
  • Channel Name
  • Date
  • Elapsed Video Time Ratio
  • Estimated Hours Watched
  • Estimated Minutes Watched
  • Relative Retention Performance
  • Video

Data View Details: Channels

  • Annotation Click Rate
  • Annotation Clickable Impressions
  • Annotation Clicks
  • Annotation Closable Impressions
  • Annotation Close Rate
  • Annotation Closes
  • Annotation Impressions
  • Average Daily View Duration
  • Average Percentage Viewed
  • Average View Duration
  • Card Click Rate
  • Card Clicks
  • Card Impressions
  • Card Teaser Click Rate
  • Card Teaser Clicks
  • Card Teaser Impressions
  • Channel Name
  • Comments
  • Date
  • Dislikes
  • Duration
  • Estimated Hours Watched
  • Estimated Minutes Watched
  • Estimated Red Hours Watched
  • Estimated Red Minutes Watched
  • Likes
  • Red Views
  • Shares
  • Subscribers Gained
  • Subscribers Lost
  • Upload Date
  • Videos Added To Playlists
  • Videos Removed From Playlists
  • Views

Data View Details: Traffic Sources

  • Channel Name
  • Date
  • Estimated Hours Watched
  • Estimated Minutes Watched
  • Insight Traffic Source Type
  • Video
  • Views

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