YouTube
YouTube is a video-sharing platform, used by experts, social media agents, and industry leaders.is a free video sharing website that lets people upload, view, and share videos.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Annotation Click Rate | Annotation Clickable Impressions |
| Annotation Clicks | Annotation Closable Impressions |
| Annotation Close Rate | Annotation Closes |
| Annotation Impressions | Audience Watch Ratio (Absolute) |
| Average Daily View Duration | Average Percentage Viewed |
| Average View Duration | Card Click Rate |
| Card Clicks | Card Impressions |
| Card Teaser Click Rate | Card Teaser Clicks |
| Card Teaser Impressions | Channel Name |
| Comments | Date |
| Dislikes | Duration |
| Estimated Hours Watched | Estimated Minutes Watched |
| Estimated Minutes Watched | Estimated Red Hours Watched |
| Estimated Red Minutes Watched | Insight Traffic Source Type |
| Likes | Red Views |
| Relative Retention Performance | Shares |
| Subscribers Gained | Subscribers Lost |
| Upload Date | Upload Date |
| Video | Videos Added To Playlists |
| Videos Removed From Playlists | Views |
Data View Details: Audience
| Video | Upload Date |
| Elapsed Video Time Ratio | Estimated Minutes Watched |
| Estimated Hours Watched | Audience Watch Ratio (Absolute) |
| Relative Retention Performance | Channel Name |
| Date |
Data View Details: Channels
| Campaign | Upload Date |
| Duration | Views |
| Comments | Likes |
| Dislikes | Shares |
| Estimated Minutes Watched | Subscribers Gained |
| Subscribers Lost | Average View Duration |
| Card Impressions | Card Clicks |
| Annotation Impressions | Annotation Clickable Impressions |
| Annotation Closable Impressions | Annotation Clicks |
| Card Click Rate | Annotation Click Rate |
| Red Views | Videos Added To Playlists |
| Videos Removed From Playlists | Estimated Red Minutes Watched |
| Estimated Red Hours Watched | Annotation Close Rate |
| Annotation Closes | Card Teaser Click Rate |
| Card Teaser Impressions | Card Teaser Clicks |
| Estimated Hours Watched | Average Daily View Duration |
| Average Percentage Viewed | Channel Name |
| Date |
Data View Details: Traffic Sources
| Video | Upload Date |
| Insight Traffic Source Type | Views |
| Estimated Minutes Watched | Estimated Hours Watched |
| Channel Name | Date |
All Dimensions and Metrics:
| Age Group | Annotation CTR |
| Annotation Clickable Impressions | Annotation Clicks |
| Annotation Closable Impressions | Annotation Close Rate |
| Annotation Closes | Annotation Impressions |
| Audience Watch Ratio | Avg. Time in Playlist |
| Avg. View Duration | Avg. View Percentage |
| Avg. view duration (h:m:s) | Avg. view duration (min) |
| Card CTR | Card Clicks |
| Card Impressions | Card Teaser CTR |
| Card Teaser Clicks | Card Teaser Impressions |
| Comments | Date |
| Dislikes | Estimated Minutes Watched |
| Estimated Red Minutes Watched | Estimated time watched (days) |
| Has Captions | Is Licensed Content |
| Likes | Live Or On Demand |
| Operating System | Playlist Starts |
| Red Views | Relative Retention Performance |
| Shares | Subscriber Status |
| Subscribers Gained | Subscribers Lost |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Viewer Percentage | Views |
| Views Per Playlist Start | Youtube Product |
Data View Details: Age and Gender
| Viewer Percentage | Video Privacy Status |
| Video Published At | Video Title |
| Video Category | Video Description |
| Video Image URL | Video Tags |
| Video Age Restriction | Has Captions |
| Video Length | Is Licensed Content |
| Video Resolution | Video Image |
| Age Group | Subscriber Status |
| Video |
Data View Details: Audience
| Audience Watch Ratio | Relative Retention Performance |
| Video Privacy Status | Video Published At |
| Video Title | Video Category |
| Video Description | Video Image URL |
| Video Tags | Video Age Restriction |
| Has Captions | Video Length |
| Is Licensed Content | Video Resolution |
| Video Image | Video |
Data View Details: Device
| Views | Estimated Minutes Watched |
| Video Privacy Status | Video Published At |
| Video Title | Video Category |
| Video Description | Video Image URL |
| Video Tags | Video Age Restriction |
| Has Captions | Video Length |
| Is Licensed Content | Video Resolution |
| Video Image | Operating System |
| Subscriber Status | Youtube Product |
| Video |
Data View Details: Playback
| Views | Red Views |
| Estimated Minutes Watched | Estimated Red Minutes Watched |
| Avg. View Duration | Avg. view duration (h:m:s) |
| Avg. view duration (min) | Estimated time watched (days) |
| Video Privacy Status | Video Published At |
| Video Title | Video Category |
| Video Description | Video Image URL |
| Video Tags | Video Age Restriction |
| Has Captions | Video Length |
| Is Licensed Content | Video Resolution |
| Video Image | Live Or On Demand |
| Youtube Product | Video |
Data View Details: Playback Location Detail
| Views | Estimated Minutes Watched |
| Video Privacy Status | Video Published At |
| Video Title | Video Category |
| Video Description | Video Image URL |
| Video Tags | Video Age Restriction |
| Has Captions | Video Length |
| Is Licensed Content | Video Resolution |
| Video Image |
Data View Details: Playback Location Type
| Views | Estimated Minutes Watched |
| Video Privacy Status | Video Published At |
| Video Title | Video Category |
| Video Description | Video Image URL |
| Video Tags | Video Age Restriction |
| Has Captions | Video Length |
| Is Licensed Content | Video Resolution |
| Video Image | Live Or On Demand |
| Subscriber Status | Video |
Data View Details: Sharing Service
Data View Details: Traffic Source Type
| Views | Estimated Minutes Watched |
| Playlist Starts | Views Per Playlist Start |
| Avg. Time in Playlist | Subscriber Status |
Data View Details: Traffice Source Detail
| Views | Estimated Minutes Watched |
| Playlist Starts | Views Per Playlist Start |
| Avg. Time in Playlist |
Data View Details: Video
| Likes | Annotation Clickable Impressions |
| Annotation Clicks | Annotation CTR |
| Annotation Closable Impressions | Annotation Close Rate |
| Annotation Closes | Annotation Impressions |
| Avg. Time in Playlist | Avg. View Duration |
| Avg. View Percentage | Card CTR |
| Card Clicks | Card Impressions |
| Card Teaser CTR | Card Teaser Clicks |
| Card Teaser Impressions | Comments |
| Dislikes | Estimated Minutes Watched |
| Estimated Red Minutes Watched | Red Views |
| Shares | Subscribers Gained |
| Subscribers Lost | Views |
| Avg. view duration (h:m:s) | Avg. view duration (min) |
| Estimated time watched (days) | Video Privacy Status |
| Video Published At | Video Title |
| Video Category | Video Description |
| Video Image URL | Video Tags |
| Video Age Restriction | Has Captions |
| Video Length | Is Licensed Content |
| Video Resolution | Video Image |
| Date |
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