WhatConverts

WhatConverts brings you a complete lead tracking & reporting solution for marketers. One place to track ALL leads.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Account	Account ID
Address 1	Address 2
Answer Status	Business Phone
Caller City	Caller Country
Caller Name	Caller Number
Caller State	Caller Zip
Campaign	Certification
City	Click to View Landing Page
Click to View Lead Page	Comments / Notes
Content	Created Date
Date	Destination Number
Download Recording	Download Recording Url
Duplicate	Duration
Duration Text	Email Address
Experience With Seniors	Experience With Seniors Examples
First Name	Form Name
GCLID	How Found Us
IP	Interested In
Keyword	Landing Page
Last Name	Lead ID
Lead Page	Lead Type
Line Type	MSCLKID
Medium	Message
Own Transportation	Phone Name
Phone Number	Play Recording
Play Recording Url	Player
Profile	Profile
Profile ID	Quote Value
Quoteable	Sales Value
Source	Spam
State	Status
Total Leads	Tracking Number
User ID	Valid Drivers License And Insurance
Zip Code

Data View Details: Leads

Account ID	Account
Profile ID	Profile
Lead ID	Lead Type
Status	Created Date
Source	Medium
Campaign	Content
Keyword	Quote Value
Sales Value	Quoteable
Duplicate	Spam
IP	GCLID
Lead Page	Click to View Lead Page
Landing Page	Click to View Landing Page
Phone Name	Tracking Number
Destination Number	Caller Number
Caller Name	Caller City
Caller Zip	Caller State
Caller Country	Duration Text
Duration	Answer Status
Line Type	Download Recording Url
Play Recording Url	Download Recording
Play Recording	Player
Message	Form Name
First Name	Last Name
Address 1	Address 2
Phone Number	Business Phone
Email Address	City
State	Zip Code
Experience With Seniors	Experience With Seniors Examples
How Found Us	Own Transportation
Valid Drivers License And Insurance	Certification
Interested In	Comments / Notes
User ID	MSCLKID
Date