WhatConverts

WhatConverts brings you a complete lead tracking & reporting solution for marketers. One place to track ALL leads.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account Account ID
Address 1 Address 2
Answer Status Business Phone
Caller City Caller Country
Caller Name Caller Number
Caller State Caller Zip
Campaign Certification
City Click to View Landing Page
Click to View Lead Page Comments / Notes
Content Created Date
Date Destination Number
Download Recording Download Recording Url
Duplicate Duration
Duration Text Email Address
Experience With Seniors Experience With Seniors Examples
First Name Form Name
GCLID How Found Us
IP Interested In
Keyword Landing Page
Last Name Lead ID
Lead Page Lead Type
Line Type MSCLKID
Medium Message
Own Transportation Phone Name
Phone Number Play Recording
Play Recording Url Player
Profile Profile
Profile ID Quote Value
Quoteable Sales Value
Source Spam
State Status
Total Leads Tracking Number
User ID Valid Drivers License And Insurance
Zip Code
Account ID Account
Profile ID Profile
Lead ID Lead Type
Status Created Date
Source Medium
Campaign Content
Keyword Quote Value
Sales Value Quoteable
Duplicate Spam
IP GCLID
Lead Page Click to View Lead Page
Landing Page Click to View Landing Page
Phone Name Tracking Number
Destination Number Caller Number
Caller Name Caller City
Caller Zip Caller State
Caller Country Duration Text
Duration Answer Status
Line Type Download Recording Url
Play Recording Url Download Recording
Play Recording Player
Message Form Name
First Name Last Name
Address 1 Address 2
Phone Number Business Phone
Email Address City
State Zip Code
Experience With Seniors Experience With Seniors Examples
How Found Us Own Transportation
Valid Drivers License And Insurance Certification
Interested In Comments / Notes
User ID MSCLKID
Date
Account ID Account
Profile ID Profile
Total Leads Date

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