TikTok Ads
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 2-Second Video Views | 6-Second Video Views |
| Ad Format | Ad Group Frequency |
| Ad ID | Ad Name |
| Ad Status | Ad Text |
| Ad Texts | Ad group ID |
| Ad group Name | Ad group Status |
| Add Billing | Add Billing Rate |
| Advertiser Address | Advertiser Balance |
| Advertiser Company Name | Advertiser Contact |
| Advertiser Country | Advertiser Create Time |
| Advertiser Currency | Advertiser Description |
| Advertiser Display Timezone | Advertiser Email |
| Advertiser ID | Advertiser Industry |
| Advertiser Language | Advertiser License Number |
| Advertiser License URL | Advertiser Name |
| Advertiser Phone Number | Advertiser Reason for Rejection |
| Advertiser Role | Advertiser Status |
| Advertiser Telephone | Advertiser Timezone |
| Age | App Download URL |
| App ID | App Name |
| Audience IDs | Audience Language |
| Audience Minimum Android Version | Audience Minimum iOS Version |
| Audience Network | Audience Rule |
| Audience Type | Bid |
| Bid Method | Bid Strategy |
| Billing Method of Reach & Frequency | Budget |
| Budget Type | Button Click |
| Button Click Consultation Rate | Button Click Rate |
| CPC | CPM |
| CTA Conversion | CTA Purchase |
| CTA Registration | CTR |
| Call To Action | Call To Action ID |
| Campaign ID | Campaign Name |
| Campaign Type | Card ID |
| Carriers | Catalog ID |
| Click Tracking URL | Clicks |
| Client CPC | Client CPM |
| Client Cost Per 1000 Reached | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Comments | Complete Payment |
| Complete Payment Rate | Consultation Rate |
| Conversion | Conversion (SKAN) |
| Conversion Bid | Conversion Rate |
| Conversion Rate (SKAN) | Conversion Window |
| Cost Per 1000 Reached | Cost Per Add Billing |
| Cost Per Button Click | Cost Per Button Click Consultation |
| Cost Per CTA Conversion | Cost Per CTA Purchase |
| Cost Per CTA Registration | Cost Per Complete Payment |
| Cost Per Consultation | Cost Per Conversion |
| Cost Per Conversion (SKAN) | Cost Per Download Button |
| Cost Per Download Detail | Cost Per Download Start |
| Cost Per Form | Cost Per Form Button |
| Cost Per Form Detail | Cost Per Initiate Checkout |
| Cost Per Landing Page View | Cost Per On Web Order |
| Cost Per Online Consult | Cost Per Page Browse Consultation |
| Cost Per Page Browse View | Cost Per Page Event Search |
| Cost Per Product Details Page Browse | Cost Per Result |
| Cost Per Result (SKAN) | Cost Per Total Achieve Level |
| Cost Per Total Achieve Level (SKAN) | Cost Per Total Add To Cart (SKAN) |
| Cost Per Total Add To Wishlist | Cost Per Total Add To Wishlist (SKAN) |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total Checkout (SKAN) | Cost Per Total Complete Tutorial |
| Cost Per Total Complete Tutorial (SKAN) | Cost Per Total Create Gamerole |
| Cost Per Total Create Group | Cost Per Total Create Group (SKAN) |
| Cost Per Total Create Role (SKAN) | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Click (SKAN) | Cost Per Total In App Ad Impr |
| Cost Per Total In App Ad Impr (SKAN) | Cost Per Total Join Group |
| Cost Per Total Join Group (SKAN) | Cost Per Total Launch App (SKAN) |
| Cost Per Total Loan Apply | Cost Per Total Loan Apply (SKAN) |
| Cost Per Total Loan Credit | Cost Per Total Loan Credit (SKAN) |
| Cost Per Total Loan Disbursement | Cost Per Total Loan Disbursement (SKAN) |
| Cost Per Total Login | Cost Per Total Login (SKAN) |
| Cost Per Total Next Day Open | Cost Per Total Purchase |
| Cost Per Total Purchase (SKAN) | Cost Per Total Ratings |
| Cost Per Total Ratings (SKAN) | Cost Per Total Registration |
| Cost Per Total Registration (SKAN) | Cost Per Total Sales Lead |
| Cost Per Total Sales Lead (SKAN) | Cost Per Total Search |
| Cost Per Total Search (SKAN) | Cost Per Total Spend Credits |
| Cost Per Total Spend Credits (SKAN) | Cost Per Total Start Trial |
| Cost Per Total Start Trial (SKAN) | Cost Per Total Subscribe |
| Cost Per Total Subscribe (SKAN) | Cost Per Total Unlock Achievement |
| Cost Per Total Unlock Achievement (SKAN) | Cost Per Total View Content |
| Cost Per Total View Content (SKAN) | Cost Per User Registration |
| Cost Per VTA Conversion | Cost Per VTA Purchase |
| Cost Per VTA Registration | Cost Per Web Event Add To Cart |
| Cost Total Add Payment Info | Cost Total Add Payment Info (SKAN) |
| Create Time | Creative Delivery Mode |
| DMA | DMA ID |
| DPA Fallback Type | DPA Open URL Type |
| DPA Retargeting Type | DPA Video TPL ID |
| Date | Dayparting |
| Deep Bid | Deep Bid Type |
| Deep External Action | Delivery Country |
| Device Models | Device Price |
| Display Name | Download Button Rate |
| Download Detail Rate | Download Start |
| Download Start Rate | Enable Inventory Filter |
| Exclude Custom Actions | Excluded Audience IDs |
| Fallback Type | Follows |
| Form | Form Button Rate |
| Form Detail | Form Detail Rate |
| Form Rate | Frequency |
| Frequency Schedule | Gender |
| Image IDs | Impression Tracking URL |
| Impressions | Impressions to be Purchased |
| Include Custom Actions | Initiate Checkout |
| Initiate Checkout Rate | Interest Category V2 |
| Is Automated | Is Comment Disable |
| Is Creative Authorized | Is HFSS |
| Is New Structure | Item Duet Status |
| Item Stitch Status | Landing Page URL |
| Landing Page URLs | Landing Page View Rate |
| Languages | Likes |
| Location | Modify Time |
| Network Type | Objective Type |
| On Web Order | On Web Order Rate |
| Online Consult | Online Consult Rate |
| Open URL | Open URL Type |
| Operating System | Operation Status |
| Opt Status | Optimization Goal |
| Optimized Video Playback Duration | Pacing |
| Package Name | Page Browse Consultation Rate |
| Page Browse View | Page Browse View Rate |
| Page Event Search | Page Event Search Rate |
| Page ID | Pangle Audience Package Exclude |
| Pangle Audience Package Include | Pangle Block App List ID |
| Pixel ID | Placement |
| Placement Type | Playable URL |
| Product Details Page Browse | Product Details Page Browse Rate |
| Product Set ID | Profile Image |
| Profile Visits | Profile Visits Rate |
| Promoted Product Type | Promotional Music Disabled |
| Purchased User Reach | Reach |
| Real Time Conversion | Real Time Conversion Rate |
| Real Time Cost Per Conversion | Real Time Cost Per Result |
| Real Time Result | Real Time Result Rate |
| Result | Result (SKAN) |
| Result Rate | Result Rate (SKAN) |
| Schedule End Time | Schedule Start Time |
| Schedule Type | Shallow Events |
| Shares | Skip Learning Phase |
| Spend | Split Test Ad group IDs |
| Split Test Variable | Statistic Type |
| TikTok Item ID | Total Achieve Level |
| Total Achieve Level (SKAN) | Total Achieve Level Value |
| Total Achieve Level Value (SKAN) | Total Add Billing Value |
| Total Add Payment Info | Total Add Payment Info (SKAN) |
| Total Add To Cart (SKAN) | Total Add To Cart Value (SKAN) |
| Total Add To Wishlist | Total Add To Wishlist (SKAN) |
| Total Add To Wishlist Value | Total Add To Wishlist Value (SKAN) |
| Total App Event Add To Cart | Total App Event Add To Cart Value |
| Total Button Click Value | Total Checkout |
| Total Checkout (SKAN) | Total Checkout Value |
| Total Checkout Value (SKAN) | Total Complete Payment Value |
| Total Complete Tutorial | Total Complete Tutorial (SKAN) |
| Total Complete Tutorial Value | Total Complete Tutorial Value (SKAN) |
| Total Create Gamerole | Total Create Gamerole Value |
| Total Create Group | Total Create Group (SKAN) |
| Total Create Group Value | Total Create Group Value (SKAN) |
| Total Create Role (SKAN) | Total Create Role Value (SKAN) |
| Total Download Start Value | Total Form Detail Value |
| Total Form Value | Total In App Ad Click |
| Total In App Ad Click (SKAN) | Total In App Ad Click Value |
| Total In App Ad Click Value (SKAN) | Total In App Ad Impr |
| Total In App Ad Impr (SKAN) | Total In App Ad Impr Value |
| Total In App Ad Impr Value (SKAN) | Total Initiate Checkout Value |
| Total Join Group | Total Join Group (SKAN) |
| Total Join Group Value | Total Join Group Value (SKAN) |
| Total Landing Page Views | Total Launch App |
| Total Launch App (SKAN) | Total Loan Apply |
| Total Loan Apply (SKAN) | Total Loan Credit |
| Total Loan Credit (SKAN) | Total Loan Disbursement |
| Total Loan Disbursement (SKAN) | Total Login |
| Total Login (SKAN) | Total Next Day Open |
| Total On Web Order Value | Total Online Consult Value |
| Total Page Browse View Value | Total Page Event Search Value |
| Total Product Details Page Browse Value | Total Purchase |
| Total Purchase (SKAN) | Total Purchase Value |
| Total Purchase Value (SKAN) | Total Ratings |
| Total Ratings (SKAN) | Total Ratings Value |
| Total Ratings Value (SKAN) | Total Registration |
| Total Registration (SKAN) | Total Sales Lead |
| Total Sales Lead (SKAN) | Total Sales Lead Value |
| Total Sales Lead Value (SKAN) | Total Search |
| Total Search (SKAN) | Total Spend Credits |
| Total Spend Credits (SKAN) | Total Spend Credits Value |
| Total Spend Credits Value (SKAN) | Total Start Trial |
| Total Start Trial (SKAN) | Total Subscribe |
| Total Subscribe (SKAN) | Total Subscribe Value |
| Total Subscribe Value (SKAN) | Total Unlock Achievement |
| Total Unlock Achievement (SKAN) | Total Unlock Achievement Value |
| Total Unlock Achievement Value (SKAN) | Total User Registration Value |
| Total View Content | Total View Content (SKAN) |
| Total View Content Value | Total View Content Value (SKAN) |
| Total Web Event Add To Cart Value | User Registration |
| User Registration Rate | VTA Conversion |
| VTA Purchase | VTA Registration |
| Value Per Add Billing | Value Per Button Click |
| Value Per Button Click Consultation | Value Per Checkout |
| Value Per Complete Payment | Value Per Consultation |
| Value Per Download Button | Value Per Download Detail |
| Value Per Download Start | Value Per Form |
| Value Per Form Button | Value Per Form Detail |
| Value Per Initiate Checkout | Value Per On Web Order |
| Value Per Online Consult | Value Per Page Browse Consultation |
| Value Per Page Browse View | Value Per Page Event Search |
| Value Per Product Details Page Browse | Value Per Total Achieve Level |
| Value Per Total Add To Wishlist | Value Per Total App Event Add To Cart |
| Value Per Total Complete Tutorial | Value Per Total Create Gamerole |
| Value Per Total Create Group | Value Per Total In App Ad Click |
| Value Per Total In App Ad Impr | Value Per Total Join Group |
| Value Per Total Purchase | Value Per Total Ratings |
| Value Per Total Sales Lead | Value Per Total Spend Credits |
| Value Per Total Subscribe | Value Per Total Unlock Achievement |
| Value Per Total View Content | Value Per User Registration |
| Value Per Web Event Add To Cart | Vast Moat |
| Video Average Watch Time Per Person | Video Average Watch Time Per Video View |
| Video Download Disabled | Video ID |
| Video Views | Video Views at 100% |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% | Web Event Add To Cart |
| Web Event Add To Cart Rate | iOS Target Device |
Data View Details: Ad Groups
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Campaign Type | Ad Group ID |
| Ad Group Name | Placement Type |
| Placement | Enable Inventory Filter |
| Is Comment Disable | App ID |
| Promoted Product Type | App Download URL |
| Package Name | Pixel ID |
| Shallow Events | Deep External Action |
| Creative Delivery Mode | Audience IDs |
| Excluded Audience IDs | Audience Rule |
| Audience Type | Location |
| Is HFSS | Interest Category V2 |
| Age | Gender |
| Languages | Operating System |
| Network Type | Device Price |
| Audience Minimum Android Version | iOS Target Device |
| Device Models | Audience Minimum iOS Version |
| Budget Type | Budget |
| Schedule Type | Schedule Start Time |
| Schedule End Time | Dayparting |
| Optimization Goal | Optimized Video Playback Duration |
| Conversion Window | Pacing |
| Bid Method | Skip Learning Phase |
| Bid Strategy | Bid |
| Conversion Bid | Deep Bid Type |
| Deep Bid | Ad group Status |
| Operation Status | Statistic Type |
| Ad Group Frequency | Frequency Schedule |
| Carriers | Video Download Disabled |
| Pangle Block App List ID | Billing Method of Reach & Frequency |
| Impressions to be Purchased | Purchased User Reach |
| Pangle Audience Package Include | Pangle Audience Package Exclude |
| Is New Structure | Catalog ID |
| Product Set ID | Include Custom Actions |
| Exclude Custom Actions | DPA Retargeting Type |
| Split Test Ad group IDs | Cost Per Result |
| Result Rate | Real Time Cost Per Result |
| Real Time Result Rate | Cost Per Result (SKAN) |
| Result Rate (SKAN) | Result |
| Real Time Result | Result (SKAN) |
| Spend | Impressions |
| Clicks | Reach |
| Conversion | Real Time Conversion |
| Video Views | 2-Second Video Views |
| 6-Second Video Views | Video Average Watch Time Per Video View |
| Video Average Watch Time Per Person | Video Views at 25% |
| Video Views at 50% | Video Views at 75% |
| Video Views at 100% | Profile Visits |
| Likes | Comments |
| Shares | Follows |
| Total Registration | Total Purchase |
| Total Purchase Value | Total App Event Add To Cart |
| Total App Event Add To Cart Value | Total Checkout |
| Total Checkout Value | Total View Content |
| Total View Content Value | Total Next Day Open |
| Total Add Payment Info | Total Add To Wishlist |
| Total Add To Wishlist Value | Total Launch App |
| Total Complete Tutorial | Total Complete Tutorial Value |
| Total Create Group | Total Create Group Value |
| Total Join Group | Total Join Group Value |
| Total Create Gamerole | Total Create Gamerole Value |
| Total Spend Credits | Total Spend Credits Value |
| Total Achieve Level | Total Achieve Level Value |
| Total Unlock Achievement | Total Unlock Achievement Value |
| Total Sales Lead | Total Sales Lead Value |
| Total In App Ad Click | Total In App Ad Click Value |
| Total In App Ad Impr | Total In App Ad Impr Value |
| Total Loan Apply | Total Loan Credit |
| Total Loan Disbursement | Total Login |
| Total Ratings | Total Ratings Value |
| Total Search | Total Start Trial |
| Total Subscribe | Total Subscribe Value |
| VTA Conversion | VTA Registration |
| VTA Purchase | CTA Conversion |
| CTA Registration | CTA Purchase |
| Complete Payment | Total Complete Payment Value |
| Page Browse View | Total Page Browse View Value |
| Button Click | Total Button Click Value |
| Online Consult | Total Online Consult Value |
| User Registration | Total User Registration Value |
| Product Details Page Browse | Total Product Details Page Browse Value |
| Web Event Add To Cart | Total Web Event Add To Cart Value |
| On Web Order | Total On Web Order Value |
| Form Detail | Total Form Detail Value |
| Form | Total Form Value |
| Download Start | Total Download Start Value |
| Initiate Checkout | Total Initiate Checkout Value |
| Add Billing | Total Add Billing Value |
| Page Event Search | Total Page Event Search Value |
| Cost Per Landing Page View | Landing Page View Rate |
| Total Landing Page Views | CTR |
| CPC | CPM |
| Cost Per 1000 Reached | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Profile Visits Rate |
| Value Per Total Purchase | Value Per Total App Event Add To Cart |
| Value Per Checkout | Value Per Total View Content |
| Value Per Total Add To Wishlist | Value Per Total Complete Tutorial |
| Value Per Total Create Group | Value Per Total Join Group |
| Value Per Total Create Gamerole | Value Per Total Spend Credits |
| Value Per Total Achieve Level | Value Per Total Unlock Achievement |
| Value Per Total Sales Lead | Value Per Total In App Ad Click |
| Value Per Total In App Ad Impr | Value Per Total Ratings |
| Value Per Total Subscribe | Cost Per Total Registration |
| Cost Per Total Purchase | Cost Per Total App Event Add To Cart |
| Cost Per Total Checkout | Cost Per Total View Content |
| Cost Per Total Next Day Open | Cost Total Add Payment Info |
| Cost Per Total Add To Wishlist | Cost Per Total Complete Tutorial |
| Cost Per Total Create Group | Cost Per Total Join Group |
| Cost Per Total Create Gamerole | Cost Per Total Spend Credits |
| Cost Per Total Achieve Level | Cost Per Total Unlock Achievement |
| Cost Per Total Sales Lead | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Impr | Cost Per Total Loan Apply |
| Cost Per Total Loan Credit | Cost Per Total Loan Disbursement |
| Cost Per Total Login | Cost Per Total Ratings |
| Cost Per Total Search | Cost Per Total Start Trial |
| Cost Per Total Subscribe | Cost Per VTA Conversion |
| Cost Per VTA Registration | Cost Per VTA Purchase |
| Cost Per CTA Conversion | Cost Per CTA Registration |
| Cost Per CTA Purchase | Value Per Add Billing |
| Value Per Button Click | Value Per Button Click Consultation |
| Value Per Complete Payment | Value Per Consultation |
| Value Per Download Button | Value Per Download Detail |
| Value Per Download Start | Value Per Form |
| Value Per Form Button | Value Per Form Detail |
| Value Per Initiate Checkout | Value Per On Web Order |
| Value Per Online Consult | Value Per Page Browse Consultation |
| Value Per Page Browse View | Value Per Page Event Search |
| Value Per Product Details Page Browse | Value Per User Registration |
| Value Per Web Event Add To Cart | Cost Per Add Billing |
| Add Billing Rate | Cost Per Web Event Add To Cart |
| Web Event Add To Cart Rate | Cost Per Download Button |
| Download Button Rate | Cost Per Button Click Consultation |
| Button Click Consultation Rate | Cost Per Form Button |
| Form Button Rate | Cost Per Button Click |
| Button Click Rate | Cost Per Complete Payment |
| Complete Payment Rate | Cost Per Consultation |
| Consultation Rate | Cost Per Download Detail |
| Download Detail Rate | Cost Per Page Browse Consultation |
| Page Browse Consultation Rate | Cost Per Form Detail |
| Form Detail Rate | Cost Per Download Start |
| Download Start Rate | Cost Per Form |
| Form Rate | Cost Per Initiate Checkout |
| Initiate Checkout Rate | Cost Per Online Consult |
| Online Consult Rate | Cost Per Page Browse View |
| Page Browse View Rate | Cost Per On Web Order |
| On Web Order Rate | Cost Per Product Details Page Browse |
| Product Details Page Browse Rate | Cost Per Page Event Search |
| Page Event Search Rate | Cost Per User Registration |
| User Registration Rate | Frequency |
| Conversion (SKAN) | Total Registration (SKAN) |
| Total Purchase (SKAN) | Total Purchase Value (SKAN) |
| Total Add To Cart (SKAN) | Total Add To Cart Value (SKAN) |
| Total Checkout (SKAN) | Total Checkout Value (SKAN) |
| Total View Content (SKAN) | Total View Content Value (SKAN) |
| Total Add Payment Info (SKAN) | Total Add To Wishlist (SKAN) |
| Total Add To Wishlist Value (SKAN) | Total Launch App (SKAN) |
| Total Complete Tutorial (SKAN) | Total Complete Tutorial Value (SKAN) |
| Total Create Group (SKAN) | Total Create Group Value (SKAN) |
| Total Join Group (SKAN) | Total Join Group Value (SKAN) |
| Total Create Role (SKAN) | Total Create Role Value (SKAN) |
| Total Spend Credits (SKAN) | Total Spend Credits Value (SKAN) |
| Total Achieve Level (SKAN) | Total Achieve Level Value (SKAN) |
| Total Unlock Achievement (SKAN) | Total Unlock Achievement Value (SKAN) |
| Total Sales Lead (SKAN) | Total Sales Lead Value (SKAN) |
| Total In App Ad Click (SKAN) | Total In App Ad Click Value (SKAN) |
| Total In App Ad Impr (SKAN) | Total In App Ad Impr Value (SKAN) |
| Total Loan Apply (SKAN) | Total Loan Credit (SKAN) |
| Total Loan Disbursement (SKAN) | Total Login (SKAN) |
| Total Ratings (SKAN) | Total Ratings Value (SKAN) |
| Total Search (SKAN) | Total Start Trial (SKAN) |
| Total Subscribe (SKAN) | Total Subscribe Value (SKAN) |
| Cost Per Conversion (SKAN) | Conversion Rate (SKAN) |
| Cost Per Total Registration (SKAN) | Cost Per Total Purchase (SKAN) |
| Cost Per Total Add To Cart (SKAN) | Cost Per Total Checkout (SKAN) |
| Cost Per Total View Content (SKAN) | Cost Total Add Payment Info (SKAN) |
| Cost Per Total Add To Wishlist (SKAN) | Cost Per Total Launch App (SKAN) |
| Cost Per Total Complete Tutorial (SKAN) | Cost Per Total Create Group (SKAN) |
| Cost Per Total Join Group (SKAN) | Cost Per Total Create Role (SKAN) |
| Cost Per Total Spend Credits (SKAN) | Cost Per Total Achieve Level (SKAN) |
| Cost Per Total Unlock Achievement (SKAN) | Cost Per Total Sales Lead (SKAN) |
| Cost Per Total In App Ad Click (SKAN) | Cost Per Total In App Ad Impr (SKAN) |
| Cost Per Total Loan Apply (SKAN) | Cost Per Total Loan Credit (SKAN) |
| Cost Per Total Loan Disbursement (SKAN) | Cost Per Total Login (SKAN) |
| Cost Per Total Ratings (SKAN) | Cost Per Total Search (SKAN) |
| Cost Per Total Start Trial (SKAN) | Cost Per Total Subscribe (SKAN) |
| Client Spend | Client Cost Per Conversion |
| Client Cost Per 1000 Reached | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
Data View Details: Ads
| Advertiser Name | Advertiser ID |
| Campaign ID | Campaign Name |
| Campaign Type | Ad group ID |
| Ad group Name | Placement Type |
| Placement | Ad ID |
| Ad Name | Call To Action |
| Call To Action ID | Card ID |
| Ad Status | Opt Status |
| Is Automated | Image IDs |
| Ad Format | Ad Text |
| Ad Texts | Video ID |
| TikTok Item ID | App Name |
| Landing Page URL | Landing Page URLs |
| Display Name | Profile Image |
| Impression Tracking URL | Click Tracking URL |
| Open URL | Open URL Type |
| Fallback Type | Playable URL |
| Page ID | Vast Moat |
| Is Creative Authorized | Is New Structure |
| Create Time | Modify Time |
| DPA Fallback Type | DPA Open URL Type |
| Item Duet Status | Item Stitch Status |
| DPA Video TPL ID | Promotional Music Disabled |
| Result | Real Time Result |
| Cost Per Result | Result Rate |
| Real Time Cost Per Result | Real Time Result Rate |
| Spend | Impressions |
| Clicks | Reach |
| Conversion | Real Time Conversion |
| Video Views | 2-Second Video Views |
| 6-Second Video Views | Video Average Watch Time Per Video View |
| Video Average Watch Time Per Person | Video Views at 25% |
| Video Views at 50% | Video Views at 75% |
| Video Views at 100% | Profile Visits |
| Likes | Comments |
| Shares | Follows |
| Total Registration | Total Purchase |
| Total Purchase Value | Total App Event Add To Cart |
| Total App Event Add To Cart Value | Total Checkout |
| Total Checkout Value | Total View Content |
| Total View Content Value | Total Next Day Open |
| Total Add Payment Info | Total Add To Wishlist |
| Total Add To Wishlist Value | Total Launch App |
| Total Complete Tutorial | Total Complete Tutorial Value |
| Total Create Group | Total Create Group Value |
| Total Join Group | Total Join Group Value |
| Total Create Gamerole | Total Create Gamerole Value |
| Total Spend Credits | Total Spend Credits Value |
| Total Achieve Level | Total Achieve Level Value |
| Total Unlock Achievement | Total Unlock Achievement Value |
| Total Sales Lead | Total Sales Lead Value |
| Total In App Ad Click | Total In App Ad Click Value |
| Total In App Ad Impr | Total In App Ad Impr Value |
| Total Loan Apply | Total Loan Credit |
| Total Loan Disbursement | Total Login |
| Total Ratings | Total Ratings Value |
| Total Search | Total Start Trial |
| Total Subscribe | Total Subscribe Value |
| VTA Conversion | VTA Registration |
| VTA Purchase | CTA Conversion |
| CTA Registration | CTA Purchase |
| Complete Payment | Total Complete Payment Value |
| Page Browse View | Total Page Browse View Value |
| Button Click | Total Button Click Value |
| Online Consult | Total Online Consult Value |
| User Registration | Total User Registration Value |
| Product Details Page Browse | Total Product Details Page Browse Value |
| Web Event Add To Cart | Total Web Event Add To Cart Value |
| On Web Order | Total On Web Order Value |
| Form Detail | Total Form Detail Value |
| Form | Total Form Value |
| Download Start | Total Download Start Value |
| Initiate Checkout | Total Initiate Checkout Value |
| Add Billing | Total Add Billing Value |
| Page Event Search | Total Page Event Search Value |
| Cost Per Landing Page View | Landing Page View Rate |
| Total Landing Page Views | CTR |
| CPC | CPM |
| Cost Per 1000 Reached | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Profile Visits Rate |
| Value Per Total Purchase | Value Per Total App Event Add To Cart |
| Value Per Checkout | Value Per Total View Content |
| Value Per Total Add To Wishlist | Value Per Total Complete Tutorial |
| Value Per Total Create Group | Value Per Total Join Group |
| Value Per Total Create Gamerole | Value Per Total Spend Credits |
| Value Per Total Achieve Level | Value Per Total Unlock Achievement |
| Value Per Total Sales Lead | Value Per Total In App Ad Click |
| Value Per Total In App Ad Impr | Value Per Total Ratings |
| Value Per Total Subscribe | Cost Per Total Registration |
| Cost Per Total Purchase | Cost Per Total App Event Add To Cart |
| Cost Per Total Checkout | Cost Per Total View Content |
| Cost Per Total Next Day Open | Cost Total Add Payment Info |
| Cost Per Total Add To Wishlist | Cost Per Total Complete Tutorial |
| Cost Per Total Create Group | Cost Per Total Join Group |
| Cost Per Total Create Gamerole | Cost Per Total Spend Credits |
| Cost Per Total Achieve Level | Cost Per Total Unlock Achievement |
| Cost Per Total Sales Lead | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Impr | Cost Per Total Loan Apply |
| Cost Per Total Loan Credit | Cost Per Total Loan Disbursement |
| Cost Per Total Login | Cost Per Total Ratings |
| Cost Per Total Search | Cost Per Total Start Trial |
| Cost Per Total Subscribe | Cost Per VTA Conversion |
| Cost Per VTA Registration | Cost Per VTA Purchase |
| Cost Per CTA Conversion | Cost Per CTA Registration |
| Cost Per CTA Purchase | Value Per Add Billing |
| Value Per Button Click | Value Per Button Click Consultation |
| Value Per Complete Payment | Value Per Consultation |
| Value Per Download Button | Value Per Download Detail |
| Value Per Download Start | Value Per Form |
| Value Per Form Button | Value Per Form Detail |
| Value Per Initiate Checkout | Value Per On Web Order |
| Value Per Online Consult | Value Per Page Browse Consultation |
| Value Per Page Browse View | Value Per Page Event Search |
| Value Per Product Details Page Browse | Value Per User Registration |
| Value Per Web Event Add To Cart | Cost Per Add Billing |
| Add Billing Rate | Cost Per Web Event Add To Cart |
| Web Event Add To Cart Rate | Cost Per Download Button |
| Download Button Rate | Cost Per Button Click Consultation |
| Button Click Consultation Rate | Cost Per Form Button |
| Form Button Rate | Cost Per Button Click |
| Button Click Rate | Cost Per Complete Payment |
| Complete Payment Rate | Cost Per Consultation |
| Consultation Rate | Cost Per Download Detail |
| Download Detail Rate | Cost Per Page Browse Consultation |
| Page Browse Consultation Rate | Cost Per Form Detail |
| Form Detail Rate | Cost Per Download Start |
| Download Start Rate | Cost Per Form |
| Form Rate | Cost Per Initiate Checkout |
| Initiate Checkout Rate | Cost Per Online Consult |
| Online Consult Rate | Cost Per Page Browse View |
| Page Browse View Rate | Cost Per On Web Order |
| On Web Order Rate | Cost Per Product Details Page Browse |
| Product Details Page Browse Rate | Cost Per Page Event Search |
| Page Event Search Rate | Cost Per User Registration |
| User Registration Rate | Frequency |
| Client Spend | Client Cost Per Conversion |
| Client Cost Per 1000 Reached | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
Data View Details: Audience Language Breakdown
| Audience Language | Advertiser ID |
| Advertiser Name | Campaign ID |
| Campaign Name | Campaign Type |
| Ad group ID | Ad group Name |
| Ad ID | Ad Name |
| Spend | Impressions |
| Clicks | Conversion |
| Real Time Conversion | Result |
| Real Time Result | Cost Per Landing Page View |
| Landing Page View Rate | Total Landing Page Views |
| CTR | CPC |
| CPM | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Cost Per Result |
| Result Rate | Real Time Cost Per Result |
| Real Time Result Rate | Client Spend |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
Data View Details: Audience Network Breakdown
| Audience Network | Advertiser ID |
| Advertiser Name | Campaign ID |
| Campaign Name | Campaign Type |
| Ad group ID | Ad group Name |
| Ad ID | Ad Name |
| Spend | Impressions |
| Clicks | Conversion |
| Real Time Conversion | Result |
| Real Time Result | Cost Per Landing Page View |
| Landing Page View Rate | Total Landing Page Views |
| CTR | CPC |
| CPM | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Cost Per Result |
| Result Rate | Real Time Cost Per Result |
| Real Time Result Rate | Client Spend |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
Data View Details: Audience by DMA
| DMA ID | DMA |
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Campaign Type | Ad group ID |
| Ad group Name | Ad ID |
| Ad Name | Spend |
| Impressions | Clicks |
| Conversion | Real Time Conversion |
| Result | Real Time Result |
| Cost Per Landing Page View | Landing Page View Rate |
| Total Landing Page Views | CTR |
| CPC | CPM |
| Cost Per Conversion | Conversion Rate |
| Real Time Cost Per Conversion | Real Time Conversion Rate |
| Cost Per Result | Result Rate |
| Real Time Cost Per Result | Real Time Result Rate |
| Client Spend | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client CPC |
| Client CPM | Date |
Data View Details: Campaigns
| Campaign ID | Campaign Name |
| Campaign Type | Advertiser ID |
| Advertiser Name | Budget |
| Budget Type | Opt Status |
| Objective Type | Is New Structure |
| Split Test Variable | Create Time |
| Modify Time | Advertiser Address |
| Advertiser Company Name | Advertiser Contact |
| Advertiser Country | Advertiser Currency |
| Advertiser Description | Advertiser Email |
| Advertiser Industry | Advertiser Language |
| Advertiser License Number | Advertiser License URL |
| Advertiser Phone Number | Advertiser Reason for Rejection |
| Advertiser Role | Advertiser Status |
| Advertiser Telephone | Advertiser Timezone |
| Advertiser Display Timezone | Advertiser Balance |
| Advertiser Create Time | Spend |
| Impressions | Clicks |
| Reach | Conversion |
| Real Time Conversion | Video Views |
| 2-Second Video Views | 6-Second Video Views |
| Video Average Watch Time Per Video View | Video Average Watch Time Per Person |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% | Video Views at 100% |
| Profile Visits | Likes |
| Comments | Shares |
| Follows | Total Registration |
| Total Purchase | Total Purchase Value |
| Total App Event Add To Cart | Total App Event Add To Cart Value |
| Total Checkout | Total Checkout Value |
| Total View Content | Total View Content Value |
| Total Next Day Open | Total Add Payment Info |
| Total Add To Wishlist | Total Add To Wishlist Value |
| Total Launch App | Total Complete Tutorial |
| Total Complete Tutorial Value | Total Create Group |
| Total Create Group Value | Total Join Group |
| Total Join Group Value | Total Create Gamerole |
| Total Create Gamerole Value | Total Spend Credits |
| Total Spend Credits Value | Total Achieve Level |
| Total Achieve Level Value | Total Unlock Achievement |
| Total Unlock Achievement Value | Total Sales Lead |
| Total Sales Lead Value | Total In App Ad Click |
| Total In App Ad Click Value | Total In App Ad Impr |
| Total In App Ad Impr Value | Total Loan Apply |
| Total Loan Credit | Total Loan Disbursement |
| Total Login | Total Ratings |
| Total Ratings Value | Total Search |
| Total Start Trial | Total Subscribe |
| Total Subscribe Value | VTA Conversion |
| VTA Registration | VTA Purchase |
| CTA Conversion | CTA Registration |
| CTA Purchase | Complete Payment |
| Total Complete Payment Value | Page Browse View |
| Total Page Browse View Value | Button Click |
| Total Button Click Value | Online Consult |
| Total Online Consult Value | User Registration |
| Total User Registration Value | Product Details Page Browse |
| Total Product Details Page Browse Value | Web Event Add To Cart |
| Total Web Event Add To Cart Value | On Web Order |
| Total On Web Order Value | Form Detail |
| Total Form Detail Value | Form |
| Total Form Value | Download Start |
| Total Download Start Value | Initiate Checkout |
| Total Initiate Checkout Value | Add Billing |
| Total Add Billing Value | Page Event Search |
| Total Page Event Search Value | Cost Per Landing Page View |
| Landing Page View Rate | Total Landing Page Views |
| CTR | CPC |
| CPM | Cost Per 1000 Reached |
| Cost Per Conversion | Conversion Rate |
| Real Time Cost Per Conversion | Real Time Conversion Rate |
| Profile Visits Rate | Value Per Total Purchase |
| Value Per Total App Event Add To Cart | Value Per Checkout |
| Value Per Total View Content | Value Per Total Add To Wishlist |
| Value Per Total Complete Tutorial | Value Per Total Create Group |
| Value Per Total Join Group | Value Per Total Create Gamerole |
| Value Per Total Spend Credits | Value Per Total Achieve Level |
| Value Per Total Unlock Achievement | Value Per Total Sales Lead |
| Value Per Total In App Ad Click | Value Per Total In App Ad Impr |
| Value Per Total Ratings | Value Per Total Subscribe |
| Cost Per Total Registration | Cost Per Total Purchase |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total View Content | Cost Per Total Next Day Open |
| Cost Total Add Payment Info | Cost Per Total Add To Wishlist |
| Cost Per Total Complete Tutorial | Cost Per Total Create Group |
| Cost Per Total Join Group | Cost Per Total Create Gamerole |
| Cost Per Total Spend Credits | Cost Per Total Achieve Level |
| Cost Per Total Unlock Achievement | Cost Per Total Sales Lead |
| Cost Per Total In App Ad Click | Cost Per Total In App Ad Impr |
| Cost Per Total Loan Apply | Cost Per Total Loan Credit |
| Cost Per Total Loan Disbursement | Cost Per Total Login |
| Cost Per Total Ratings | Cost Per Total Search |
| Cost Per Total Start Trial | Cost Per Total Subscribe |
| Cost Per VTA Conversion | Cost Per VTA Registration |
| Cost Per VTA Purchase | Cost Per CTA Conversion |
| Cost Per CTA Registration | Cost Per CTA Purchase |
| Value Per Add Billing | Value Per Button Click |
| Value Per Button Click Consultation | Value Per Complete Payment |
| Value Per Consultation | Value Per Download Button |
| Value Per Download Detail | Value Per Download Start |
| Value Per Form | Value Per Form Button |
| Value Per Form Detail | Value Per Initiate Checkout |
| Value Per On Web Order | Value Per Online Consult |
| Value Per Page Browse Consultation | Value Per Page Browse View |
| Value Per Page Event Search | Value Per Product Details Page Browse |
| Value Per User Registration | Value Per Web Event Add To Cart |
| Cost Per Add Billing | Add Billing Rate |
| Cost Per Web Event Add To Cart | Web Event Add To Cart Rate |
| Cost Per Download Button | Download Button Rate |
| Cost Per Button Click Consultation | Button Click Consultation Rate |
| Cost Per Form Button | Form Button Rate |
| Cost Per Button Click | Button Click Rate |
| Cost Per Complete Payment | Complete Payment Rate |
| Cost Per Consultation | Consultation Rate |
| Cost Per Download Detail | Download Detail Rate |
| Cost Per Page Browse Consultation | Page Browse Consultation Rate |
| Cost Per Form Detail | Form Detail Rate |
| Cost Per Download Start | Download Start Rate |
| Cost Per Form | Form Rate |
| Cost Per Initiate Checkout | Initiate Checkout Rate |
| Cost Per Online Consult | Online Consult Rate |
| Cost Per Page Browse View | Page Browse View Rate |
| Cost Per On Web Order | On Web Order Rate |
| Cost Per Product Details Page Browse | Product Details Page Browse Rate |
| Cost Per Page Event Search | Page Event Search Rate |
| Cost Per User Registration | User Registration Rate |
| Frequency | Conversion (SKAN) |
| Total Registration (SKAN) | Total Purchase (SKAN) |
| Total Purchase Value (SKAN) | Total Add To Cart (SKAN) |
| Total Add To Cart Value (SKAN) | Total Checkout (SKAN) |
| Total Checkout Value (SKAN) | Total View Content (SKAN) |
| Total View Content Value (SKAN) | Total Add Payment Info (SKAN) |
| Total Add To Wishlist (SKAN) | Total Add To Wishlist Value (SKAN) |
| Total Launch App (SKAN) | Total Complete Tutorial (SKAN) |
| Total Complete Tutorial Value (SKAN) | Total Create Group (SKAN) |
| Total Create Group Value (SKAN) | Total Join Group (SKAN) |
| Total Join Group Value (SKAN) | Total Create Role (SKAN) |
| Total Create Role Value (SKAN) | Total Spend Credits (SKAN) |
| Total Spend Credits Value (SKAN) | Total Achieve Level (SKAN) |
| Total Achieve Level Value (SKAN) | Total Unlock Achievement (SKAN) |
| Total Unlock Achievement Value (SKAN) | Total Sales Lead (SKAN) |
| Total Sales Lead Value (SKAN) | Total In App Ad Click (SKAN) |
| Total In App Ad Click Value (SKAN) | Total In App Ad Impr (SKAN) |
| Total In App Ad Impr Value (SKAN) | Total Loan Apply (SKAN) |
| Total Loan Credit (SKAN) | Total Loan Disbursement (SKAN) |
| Total Login (SKAN) | Total Ratings (SKAN) |
| Total Ratings Value (SKAN) | Total Search (SKAN) |
| Total Start Trial (SKAN) | Total Subscribe (SKAN) |
| Total Subscribe Value (SKAN) | Cost Per Conversion (SKAN) |
| Conversion Rate (SKAN) | Cost Per Total Registration (SKAN) |
| Cost Per Total Purchase (SKAN) | Cost Per Total Add To Cart (SKAN) |
| Cost Per Total Checkout (SKAN) | Cost Per Total View Content (SKAN) |
| Cost Total Add Payment Info (SKAN) | Cost Per Total Add To Wishlist (SKAN) |
| Cost Per Total Launch App (SKAN) | Cost Per Total Complete Tutorial (SKAN) |
| Cost Per Total Create Group (SKAN) | Cost Per Total Join Group (SKAN) |
| Cost Per Total Create Role (SKAN) | Cost Per Total Spend Credits (SKAN) |
| Cost Per Total Achieve Level (SKAN) | Cost Per Total Unlock Achievement (SKAN) |
| Cost Per Total Sales Lead (SKAN) | Cost Per Total In App Ad Click (SKAN) |
| Cost Per Total In App Ad Impr (SKAN) | Cost Per Total Loan Apply (SKAN) |
| Cost Per Total Loan Credit (SKAN) | Cost Per Total Loan Disbursement (SKAN) |
| Cost Per Total Login (SKAN) | Cost Per Total Ratings (SKAN) |
| Cost Per Total Search (SKAN) | Cost Per Total Start Trial (SKAN) |
| Cost Per Total Subscribe (SKAN) | Client Spend |
| Client Cost Per Conversion | Client Cost Per 1000 Reached |
| Client Real Time Cost Per Conversion | Client CPC |
| Client CPM | Date |
Data View Details: Delivery Country Breakdown
| Delivery Country | Advertiser ID |
| Advertiser Name | Campaign ID |
| Campaign Name | Campaign Type |
| Ad group ID | Ad group Name |
| Ad ID | Ad Name |
| Spend | Impressions |
| Clicks | Conversion |
| Real Time Conversion | Result |
| Real Time Result | Cost Per Landing Page View |
| Landing Page View Rate | Total Landing Page Views |
| CTR | CPC |
| CPM | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Cost Per Result |
| Result Rate | Real Time Cost Per Result |
| Real Time Result Rate | Client Spend |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
Data View Details: Demographics Breakdown
| Age | Gender |
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Campaign Type | Ad group ID |
| Ad group Name | Ad ID |
| Ad Name | Spend |
| Impressions | Clicks |
| Conversion | Real Time Conversion |
| Result | Real Time Result |
| Cost Per Landing Page View | Landing Page View Rate |
| Total Landing Page Views | CTR |
| CPC | CPM |
| Cost Per Conversion | Conversion Rate |
| Real Time Cost Per Conversion | Real Time Conversion Rate |
| Cost Per Result | Result Rate |
| Real Time Cost Per Result | Real Time Result Rate |
| Client Spend | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client CPC |
| Client CPM | Date |
Data View Details: OS Breakdown
| Operating System | 2-Second Video Views |
| Advertiser ID | Advertiser Name |
| Campaign ID | Campaign Name |
| Campaign Type | Ad group ID |
| Ad group Name | Ad ID |
| Ad Name | Spend |
| Impressions | Clicks |
| Conversion | Real Time Conversion |
| Result | Real Time Result |
| Cost Per Landing Page View | Landing Page View Rate |
| Total Landing Page Views | CTR |
| CPC | CPM |
| Cost Per Conversion | Conversion Rate |
| Real Time Cost Per Conversion | Real Time Conversion Rate |
| Cost Per Result | Result Rate |
| Real Time Cost Per Result | Real Time Result Rate |
| Client Spend | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client CPC |
| Client CPM | Date |
Data View Details: Placement Breakdown
| Placement | Advertiser ID |
| Advertiser Name | Campaign ID |
| Campaign Name | Campaign Type |
| Ad group ID | Ad group Name |
| Ad ID | Ad Name |
| Spend | Impressions |
| Clicks | Conversion |
| Real Time Conversion | Result |
| Real Time Result | Cost Per Landing Page View |
| Landing Page View Rate | Total Landing Page Views |
| CTR | CPC |
| CPM | Cost Per Conversion |
| Conversion Rate | Real Time Cost Per Conversion |
| Real Time Conversion Rate | Cost Per Result |
| Result Rate | Real Time Cost Per Result |
| Real Time Result Rate | Client Spend |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client CPC | Client CPM |
| Date |
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