Marchex

Telmetrics

Telmetrics is a call tracking tool for incoming call tracking that will gives insight into the customer base calling your bussness or customers.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Advertisements
  • Basic Call Tracking Numbers
  • Basic Calls
  • Campaign Tracking Sessions
  • Channel Tracking CTNs
  • Channel Tracking Calls
  • DNI Rules
  • Session Calls

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Ad Alert Funding Type
  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Advertiser Site Domain
  • Affiliate
  • Answer Status
  • Answer Time
  • Answered
  • Area Code
  • Audience
  • Avg. Call Duration
  • Avg. PPC Cost Per Call
  • Avg. Ring Count
  • Busy
  • CMR Number
  • CTN ID
  • CTN Labels
  • CTN Market
  • Call Duration
  • Call ID
  • Call Record Funding Type
  • Call Tracking ID
  • Called Number
  • Caller Address
  • Caller City
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Street
  • Caller Type
  • Caller Zip
  • Calls
  • Campaign
  • Category
  • Cell
  • City
  • Client ID
  • Custom ID
  • Custom Reverse Proxy Domain
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • Custom Text 4
  • DNI ID
  • DNI Proxy Domain Host
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • Default Rule?
  • Digital Address
  • Directory Code
  • EZM Option
  • End Time
  • Exchange
  • Funding Type
  • Heading
  • Keywords
  • Language
  • Market
  • Method
  • Not Answered
  • Notes
  • Number
  • Number Type
  • Ordinal
  • Organizational Group
  • PPC Minimum Call Duration
  • Product
  • Product group
  • Proxy Domain
  • Published Number
  • Referrer URL
  • Region
  • Registered DNC
  • Report Template
  • Reporting Package
  • Ring Count
  • Route
  • Running Time
  • Sales Rep
  • Search Engine
  • Segment Name
  • Session ID
  • Session Identifier
  • Session Page URL
  • Spot Time
  • Start Time
  • State
  • Station
  • Stop Call
  • Suspended
  • Termination Number
  • Termination Type
  • Test Method
  • Time Zone
  • Track Pages
  • UDAC
  • URL
  • Web Portal

Data View Details: Advertisements

  • Ad Type
  • Advertisement ID
  • Advertisement Name
  • Advertiser ID
  • Affiliate
  • Answered
  • Audience
  • Avg. Call Duration
  • Avg. PPC Cost Per Call
  • Avg. Ring Count
  • Busy
  • CMR Number
  • Calls
  • Campaign
  • Category
  • Cell
  • Client ID
  • Custom ID
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • Custom Text 4
  • DNI Type
  • Date
  • Directory Code
  • Heading
  • Keywords
  • Language
  • Market
  • Not Answered
  • Notes
  • Organizational Group
  • PPC Minimum Call Duration
  • Product
  • Product group
  • Region
  • Report Template
  • Reporting Package
  • Running Time
  • Sales Rep
  • Search Engine
  • Spot Time
  • Station
  • Stop Call
  • Suspended
  • Termination Type
  • Test Method
  • Time Zone
  • UDAC
  • URL
  • Web Portal

Data View Details: Basic Call Tracking Numbers

  • Ad Alert Funding Type
  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answered
  • Area Code
  • Avg. Call Duration
  • Avg. PPC Cost Per Call
  • Avg. Ring Count
  • Busy
  • CTN ID
  • CTN Labels
  • CTN Market
  • Call Record Funding Type
  • Calls
  • Campaign
  • Cell
  • City
  • Custom ID
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • DNI Type
  • Date
  • Digital Address
  • EZM Option
  • Exchange
  • Funding Type
  • Not Answered
  • Number
  • Number Type
  • Organizational Group
  • PPC Minimum Call Duration
  • Published Number
  • State
  • Station
  • Stop Call
  • Suspended
  • Termination Number
  • Termination Type

Data View Details: Basic Calls

  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answer Status
  • Answer Time
  • CTN ID
  • Call Duration
  • Call ID
  • Called Number
  • Caller Address
  • Caller City
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Street
  • Caller Type
  • Caller Zip
  • Campaign
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • DNI Type
  • Date
  • End Time
  • Organizational Group
  • Registered DNC
  • Ring Count
  • Route
  • Segment Name
  • Start Time
  • Station
  • Termination Number
  • Time Zone

Data View Details: Campaign Tracking Sessions

  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answered
  • Avg. Call Duration
  • Avg. Ring Count
  • Busy
  • Call Tracking ID
  • Calls
  • Campaign
  • Cell
  • DNI ID
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • Not Answered
  • Organizational Group
  • Referrer URL
  • Session ID
  • Session Identifier
  • Session Page URL
  • Station
  • Stop Call
  • Suspended

Data View Details: Channel Tracking CTNs

  • Ad Alert Funding Type
  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answered
  • Area Code
  • Avg. Call Duration
  • Avg. PPC Cost Per Call
  • Avg. Ring Count
  • Busy
  • CTN ID
  • CTN Labels
  • CTN Market
  • Call Record Funding Type
  • Calls
  • Campaign
  • Cell
  • City
  • Custom ID
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • DNI ID
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • Digital Address
  • EZM Option
  • Exchange
  • Funding Type
  • Not Answered
  • Number
  • Number Type
  • Organizational Group
  • PPC Minimum Call Duration
  • Published Number
  • State
  • Station
  • Stop Call
  • Suspended
  • Termination Number
  • Termination Type

Data View Details: Channel Tracking Calls

  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answer Status
  • Answer Time
  • CTN ID
  • Call Duration
  • Call ID
  • Called Number
  • Caller Address
  • Caller City
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Street
  • Caller Type
  • Caller Zip
  • Campaign
  • Custom Text 1
  • Custom Text 2
  • Custom Text 3
  • DNI ID
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • End Time
  • Organizational Group
  • Registered DNC
  • Ring Count
  • Route
  • Segment Name
  • Start Time
  • Station
  • Termination Number
  • Time Zone

Data View Details: DNI Rules

  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Advertiser Site Domain
  • Answered
  • Avg. Call Duration
  • Avg. Ring Count
  • Busy
  • Calls
  • Campaign
  • Cell
  • Custom Reverse Proxy Domain
  • DNI ID
  • DNI Proxy Domain Host
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • Default Rule?
  • Method
  • Not Answered
  • Ordinal
  • Organizational Group
  • Proxy Domain
  • Station
  • Stop Call
  • Suspended
  • Track Pages

Data View Details: Session Calls

  • Ad Type
  • Advertisement ID
  • Advertisement Market
  • Advertisement Name
  • Advertiser ID
  • Answer Status
  • Answer Time
  • Call Duration
  • Call ID
  • Call Tracking ID
  • Called Number
  • Caller Address
  • Caller City
  • Caller Name
  • Caller Number
  • Caller State
  • Caller Street
  • Caller Type
  • Caller Zip
  • Campaign
  • DNI ID
  • DNI Rule ID
  • DNI Rule Name
  • DNI Type
  • Date
  • End Time
  • Organizational Group
  • Referrer URL
  • Registered DNC
  • Ring Count
  • Route
  • Segment Name
  • Session ID
  • Session Identifier
  • Session Page URL
  • Start Time
  • Station
  • Termination Number
  • Time Zone

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