Telmetrics
Telmetrics is a call tracking tool for incoming call tracking that will gives insight into the customer base calling your bussness or customers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Active Date | Ad Alert Funding Type |
| Ad Type | Advertisement ID |
| Advertisement Market | Advertisement Name |
| Advertiser ID | Advertiser Site Domain |
| Affiliate | Answer Status |
| Answer Time | Answered |
| Area Code | Audience |
| Avg. Call Duration | Avg. PPC Cost Per Call |
| Avg. PPC Cost Per Call | Avg. Ring Count |
| Busy | CMR Number |
| CTN ID | CTN Labels |
| CTN Market | Call Duration |
| Call ID | Call Record Funding Type |
| Call Tracking ID | Called Number |
| Caller Address | Caller City |
| Caller Name | Caller Number |
| Caller State | Caller Street |
| Caller Type | Caller Zip |
| Calls | Campaign |
| Category | Cell |
| City | Client ID |
| Created Date | Custom ID |
| Custom Reverse Proxy Domain | Custom Text 1 |
| Custom Text 2 | Custom Text 3 |
| Custom Text 4 | DNI ID |
| DNI Proxy Domain Host | DNI Rule ID |
| DNI Rule Name | DNI Type |
| Date | Default Rule? |
| Digital Address | Directory Code |
| EZM Option | End Date |
| End Time | Exchange |
| Funding Type | Heading |
| Inactive Date | Keywords |
| Language | Method |
| Not Answered | Notes |
| Number | Number Type |
| Ordinal | Organizational Group |
| PPC Minimum Call Duration | PPC Minimum Call Duration |
| Product | Product group |
| Proxy Domain | Published Number |
| Ref End Date | Referrer URL |
| Region | Registered DNC |
| Report Template | Reporting Package |
| Ring Count | Route |
| Running Time | Sales Rep |
| Search Engine | Segment Name |
| Session End Date | Session ID |
| Session Identifier | Session Page URL |
| Session Start Date | Spot Time |
| Start Date | Start Time |
| State | Station |
| Stop Call | Suspended |
| Termination Date | Termination Number |
| Termination Type | Test Method |
| Time Zone | Track Pages |
| UDAC | URL |
| Updated Date | Web Portal |
Data View Details: Advertisements
| Advertisement ID | Organizational Group |
| Advertiser ID | Advertisement Name |
| Ad Type | Directory Code |
| Heading | CMR Number |
| UDAC | Notes |
| Region | Market |
| Station | Affiliate |
| Product | Product group |
| Language | URL |
| Running Time | Spot Time |
| Audience | Sales Rep |
| Test Method | Custom Text 1 |
| Custom Text 2 | Custom Text 3 |
| Custom Text 4 | Web Portal |
| Time Zone | Reporting Package |
| Client ID | Custom ID |
| Termination Type | Termination Date |
| Report Template | Search Engine |
| Campaign | Category |
| Keywords | Created Date |
| Updated Date | DNI Type |
| Avg. Call Duration | Avg. Ring Count |
| Avg. PPC Cost Per Call | PPC Minimum Call Duration |
| Calls | Answered |
| Busy | Not Answered |
| Stop Call | Cell |
| Suspended | Date |
Data View Details: Basic Call Tracking Numbers
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | CTN ID |
| Number Type | Digital Address |
| Published Number | CTN Labels |
| Created Date | Updated Date |
| Active Date | Start Date |
| End Date | Inactive Date |
| Ref End Date | Funding Type |
| Call Record Funding Type | Ad Alert Funding Type |
| Custom ID | Custom Text 1 |
| Custom Text 2 | Custom Text 3 |
| EZM Option | Exchange |
| Termination Number | Termination Type |
| Termination Date | Area Code |
| Number | City |
| State | CTN Market |
| PPC Minimum Call Duration | Avg. Call Duration |
| Avg. Ring Count | Avg. PPC Cost Per Call |
| Calls | Answered |
| Busy | Not Answered |
| Stop Call | Cell |
| Suspended | Date |
Data View Details: Basic Calls
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | CTN ID |
| Custom Text 1 | Custom Text 2 |
| Custom Text 3 | Call ID |
| Called Number | Caller Number |
| Caller Name | Caller Street |
| Caller City | Caller State |
| Caller Zip | Caller Address |
| Caller Type | Time Zone |
| Termination Number | Segment Name |
| Route | Registered DNC |
| Start Time | Answer Time |
| End Time | Answer Status |
| Ring Count | Call Duration |
| Date |
Data View Details: Campaign Tracking Sessions
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | DNI Rule Name |
| DNI ID | DNI Rule ID |
| Session ID | Session Identifier |
| Session Page URL | Referrer URL |
| Call Tracking ID | Session Start Date |
| Session End Date | Avg. Call Duration |
| Avg. Ring Count | Calls |
| Answered | Busy |
| Not Answered | Stop Call |
| Cell | Suspended |
| Date |
Data View Details: Channel Tracking CTNs
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | DNI Rule Name |
| DNI ID | DNI Rule ID |
| CTN ID | Number Type |
| Digital Address | Published Number |
| CTN Labels | Created Date |
| Updated Date | Active Date |
| Start Date | End Date |
| Inactive Date | Ref End Date |
| Funding Type | Call Record Funding Type |
| Ad Alert Funding Type | Custom ID |
| Custom Text 1 | Custom Text 2 |
| Custom Text 3 | EZM Option |
| Exchange | Termination Number |
| Termination Type | Termination Date |
| Area Code | Number |
| City | State |
| CTN Market | PPC Minimum Call Duration |
| Avg. Call Duration | Avg. Ring Count |
| Avg. PPC Cost Per Call | Calls |
| Answered | Busy |
| Not Answered | Stop Call |
| Cell | Suspended |
| Date |
Data View Details: Channel Tracking Calls
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | DNI Rule Name |
| DNI ID | DNI Rule ID |
| CTN ID | Custom Text 1 |
| Custom Text 2 | Custom Text 3 |
| Call ID | Called Number |
| Caller Number | Caller Name |
| Caller Street | Caller City |
| Caller State | Caller Zip |
| Caller Address | Caller Type |
| Time Zone | Termination Number |
| Segment Name | Route |
| Registered DNC | Start Time |
| Answer Time | End Time |
| Answer Status | Ring Count |
| Call Duration | Date |
Data View Details: DNI Rules
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | DNI Rule Name |
| DNI ID | DNI Rule ID |
| Method | Advertiser Site Domain |
| Proxy Domain | DNI Proxy Domain Host |
| Custom Reverse Proxy Domain | Track Pages |
| Ordinal | Default Rule? |
| Avg. Call Duration | Avg. Ring Count |
| Calls | Answered |
| Busy | Not Answered |
| Stop Call | Cell |
| Suspended | Date |
Data View Details: Session Calls
| Advertiser ID | Advertisement ID |
| Advertisement Name | Organizational Group |
| Advertisement Market | Station |
| Ad Type | Campaign |
| DNI Type | DNI Rule Name |
| DNI ID | DNI Rule ID |
| Session ID | Session Identifier |
| Session Page URL | Referrer URL |
| Call Tracking ID | Session Start Date |
| Session End Date | Call ID |
| Called Number | Caller Number |
| Caller Name | Caller Street |
| Caller City | Caller State |
| Caller Zip | Caller Address |
| Caller Type | Time Zone |
| Termination Number | Segment Name |
| Route | Registered DNC |
| Start Time | Answer Time |
| End Time | Answer Status |
| Ring Count | Call Duration |
| Date |
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