Taboola
Taboola is a content discovery platform that connects people with content they may like but never knew existed.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account Name |
| Approval State | CPA |
| CPA Actions | CPA Actions (from clicks) |
| CPA Actions (from views) | CPA Clicks |
| CPA Views | CPC |
| CPM | CTR |
| Campaign | Campaign |
| Campaign CPC | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Campaign Status | Click to View |
| Clicks | Comments |
| Conversion Value | Country |
| Country ID | Creative |
| Creative ID | Creative Type |
| Creative URL | Currency |
| Daily Cap | Date |
| Estimated Lifetime Spend | Impressions |
| Is Active? | Platform |
| Platform ID | Preview |
| Site | Site ID |
| Spending Limit | Spending Model |
| Spent | Status |
| Thumbnail URL | Tracking Code |
| Visible Impressions |
Data View Details: Campaigns
| Account ID | Campaign ID |
| Campaign | Account Name |
| Tracking Code | Campaign CPC |
| Daily Cap | Spending Limit |
| Spending Model | Comments |
| Campaign Start Date | Campaign End Date |
| Approval State | Is Active? |
| Estimated Lifetime Spend | Campaign Status |
| Impressions | Clicks |
| CPA Actions | CTR |
| CPA | Spent |
| Currency | CPC |
| CPM | Visible Impressions |
| Conversion Value | CPA Clicks |
| CPA Views | CPA Actions (from clicks) |
| CPA Actions (from views) | Date |
Data View Details: Country
| Account Name | Account ID |
| Campaign ID | Campaign |
| Campaign Status | Country ID |
| Country | Impressions |
| Clicks | CTR |
| CPA Actions | CPA |
| Spent | Currency |
| CPC | CPM |
| Visible Impressions | Conversion Value |
| CPA Clicks | CPA Views |
| CPA Actions (from clicks) | CPA Actions (from views) |
| Date |
Data View Details: Creatives
| Account Name | Account ID |
| Campaign ID | Campaign |
| Campaign Status | Creative ID |
| Creative | Thumbnail URL |
| Click to View | Preview |
| Creative URL | Creative Type |
| Approval State | Is Active? |
| Status | Impressions |
| Clicks | CTR |
| Spent | Currency |
| CPC | CPM |
| Visible Impressions | Conversion Value |
| CPA Clicks | CPA Views |
| Date |
Data View Details: Platform
| Account Name | Account ID |
| Campaign ID | Campaign |
| Campaign Status | Platform ID |
| Platform | Impressions |
| Clicks | CTR |
| CPA Actions | CPA |
| Spent | Currency |
| CPC | CPM |
| Visible Impressions | Conversion Value |
| CPA Clicks | CPA Views |
| CPA Actions (from clicks) | CPA Actions (from views) |
| Date |
Data View Details: Site
| Account Name | Account ID |
| Campaign ID | Campaign |
| Campaign Status | Site ID |
| Site | Impressions |
| Clicks | CTR |
| CPA Actions | CPA |
| Spent | Currency |
| CPC | CPM |
| Visible Impressions | Conversion Value |
| CPA Clicks | CPA Views |
| CPA Actions (from clicks) | CPA Actions (from views) |
| Date |
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