SnapChat

SnapChat

Snap Ads offer mobile video ads with the choice to add an interactive element below. Snap Ads always begin with an up to 10-second vertical, full screen video ad that appears in the context of other Snaps.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad ID Ad Name
Ad Review Status Ad Schedule
Ad Squad ID Ad Squad Name
Ad Squad Status Ad Squad Type
Ad Status Ad Type
Add Billing Add To Cart
Age Bucket App Opens
Attachment Avg View Time Attachment Completions
Attachment Frequency Attachment Quartile 1
Attachment Quartile 2 Attachment Quartile 3
Attachment Total View Time Attachment Uniques
Attachment Video Views Attachment View Completion
Attachment View Time Avg Screen Time
Avg Screen Time Millis Bid Amount
Billing Event Campaign ID
Campaign Name Campaign Status
Client CPM Client Spend
Completions Conversion Achievement Unlocked
Conversion Ad Click Conversion Ad View
Conversion Add Billing Conversion Add Cart
Conversion Add To Wishlist Conversion App Opens
Conversion Complete Tutorial Conversion Invite
Conversion Level Completes Conversion List View
Conversion Login Conversion Page Views
Conversion Purchases Conversion Purchases Value
Conversion Rate Conversion Reserve
Conversion Save Conversion Saves
Conversion Searches Conversion Share
Conversion Sign Ups Conversion Spend Credits
Conversion Start Checkout Conversion Start Trial
Conversion Subscribe Conversion View Content
Country Creative ID
Creative Type Currency
Custom Event 1 Custom Event 2
Custom Event 3 Custom Event 4
Custom Event 5 DMA
DMA ID Daily Budget
Date Destination URL
Device Make Device OS
Earned Impressions End Time
Excluded Content Types Frequency
Frequency Cap And Exclusion Gender
Impressions Included Content Types
Installs Interest Category ID
Interest Category Name Level Completes
Lifetime Budget Lifetime Spend Cap
List of Ad Review Rejection Reasons Measurement Spec
Media Type Native Leads
Optimization Goal Organization ID
Organization Name Page Views
Paid Impressions Paid Reach
Placement Preview
Preview Link Purchases
Purchases Value Quartile 1
Quartile 2 Quartile 3
Region Saves
Screen Time Searches
Shares Sign Ups
Spend Start Checkout
Start Time Story Completes
Story Opens Swipe Up Android Installs
Swipe Up Conversion Add Billing Swipe Up Conversion Add Cart
Swipe Up Conversion App Opens Swipe Up Conversion Level Completes
Swipe Up Conversion Page Views Swipe Up Conversion Purchases
Swipe Up Conversion Save Swipe Up Conversion Searches
Swipe Up Conversion Sign Ups Swipe Up Conversion Start Checkout
Swipe Up Conversion View Content Swipe Up Percent
Swipe Up Rate Swipe Up Total Installs
Swipe Up iOS Installs Swipes
Targeting Spec Uniques
Use Rate Uses
Video Views View Android Installs
View Completion View Content
View Conversion Add Billing View Conversion Add Cart
View Conversion App Opens View Conversion Level Completes
View Conversion Page Views View Conversion Purchases
View Conversion Save View Conversion Searches
View Conversion Sign Ups View Conversion Start Checkout
View Conversion View Content View Total Installs
View iOS Installs

Ad Account ID Ad Account Name
Ad Schedule Ad Squad ID
Ad Squad Name Ad Squad Status
Ad Squad Type Attachment Avg View Time
Attachment Frequency Attachment Quartile 1
Attachment Quartile 2 Attachment Quartile 3
Attachment Total View Time Attachment Uniques
Attachment View Completion Avg Screen Time
Avg Screen Time Millis Bid Amount
Billing Event Campaign ID
Campaign Name Client CPM
Client Spend Conversion Achievement Unlocked
Conversion Ad Click Conversion Ad View
Conversion Add Billing Conversion Add Cart
Conversion Add To Wishlist Conversion App Opens
Conversion Complete Tutorial Conversion Invite
Conversion Level Completes Conversion List View
Conversion Login Conversion Page Views
Conversion Purchases Conversion Purchases Value
Conversion Rate Conversion Reserve
Conversion Save Conversion Searches
Conversion Share Conversion Sign Ups
Conversion Spend Credits Conversion Start Checkout
Conversion Start Trial Conversion Subscribe
Conversion View Content Custom Event 1
Custom Event 2 Custom Event 3
Custom Event 4 Custom Event 5
Daily Budget Date
Earned Impressions End Time
Excluded Content Types Frequency
Frequency Cap And Exclusion Impressions
Included Content Types Lifetime Budget
Native Leads Optimization Goal
Organization ID Organization Name
Paid Impressions Paid Reach
Placement Quartile 1
Quartile 2 Quartile 3
Saves Screen Time
Shares Spend
Start Time Story Completes
Story Opens Swipe Up Android Installs
Swipe Up Conversion Add Billing Swipe Up Conversion Add Cart
Swipe Up Conversion App Opens Swipe Up Conversion Level Completes
Swipe Up Conversion Page Views Swipe Up Conversion Purchases
Swipe Up Conversion Save Swipe Up Conversion Searches
Swipe Up Conversion Sign Ups Swipe Up Conversion Start Checkout
Swipe Up Conversion View Content Swipe Up Percent
Swipe Up Total Installs Swipe Up iOS Installs
Swipes Targeting Spec
Video Views View Android Installs
View Completion View Conversion Add Billing
View Conversion Add Cart View Conversion App Opens
View Conversion Level Completes View Conversion Page Views
View Conversion Purchases View Conversion Save
View Conversion Searches View Conversion Sign Ups
View Conversion Start Checkout View Conversion View Content
View Total Installs View iOS Installs

Ad Account ID Ad Account Name
Ad ID Ad Name
Ad Review Status Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Status Ad Type
Attachment Avg View Time Attachment Frequency
Attachment Quartile 1 Attachment Quartile 2
Attachment Quartile 3 Attachment Total View Time
Attachment Uniques Attachment View Completion
Avg Screen Time Avg Screen Time Millis
Campaign ID Campaign Name
Client CPM Client Spend
Conversion Achievement Unlocked Conversion Ad Click
Conversion Ad View Conversion Add Billing
Conversion Add Cart Conversion Add To Wishlist
Conversion App Opens Conversion Complete Tutorial
Conversion Invite Conversion Level Completes
Conversion List View Conversion Login
Conversion Page Views Conversion Purchases
Conversion Purchases Value Conversion Rate
Conversion Reserve Conversion Save
Conversion Searches Conversion Share
Conversion Sign Ups Conversion Spend Credits
Conversion Start Checkout Conversion Start Trial
Conversion Subscribe Conversion View Content
Creative ID Creative Type
Custom Event 1 Custom Event 2
Custom Event 3 Custom Event 4
Custom Event 5 Date
Destination URL Earned Impressions
Frequency Impressions
List of Ad Review Rejection Reasons Media Type
Native Leads Organization ID
Organization Name Paid Impressions
Placement Preview
Preview Link Quartile 1
Quartile 2 Quartile 3
Saves Screen Time
Shares Spend
Story Completes Story Opens
Swipe Up Android Installs Swipe Up Conversion Add Billing
Swipe Up Conversion Add Cart Swipe Up Conversion App Opens
Swipe Up Conversion Level Completes Swipe Up Conversion Page Views
Swipe Up Conversion Purchases Swipe Up Conversion Save
Swipe Up Conversion Searches Swipe Up Conversion Sign Ups
Swipe Up Conversion Start Checkout Swipe Up Conversion View Content
Swipe Up Percent Swipe Up Total Installs
Swipe Up iOS Installs Swipes
Uniques Use Rate
Uses Video Views
View Android Installs View Completion
View Conversion Add Billing View Conversion Add Cart
View Conversion App Opens View Conversion Level Completes
View Conversion Page Views View Conversion Purchases
View Conversion Save View Conversion Searches
View Conversion Sign Ups View Conversion Start Checkout
View Conversion View Content View Total Installs
View iOS Installs

Ad Account ID Ad Account Name
Attachment Avg View Time Attachment Frequency
Attachment Quartile 1 Attachment Quartile 2
Attachment Quartile 3 Attachment Total View Time
Attachment Uniques Attachment View Completion
Avg Screen Time Avg Screen Time Millis
Campaign ID Campaign Name
Campaign Status Client CPM
Client Spend Conversion Achievement Unlocked
Conversion Ad Click Conversion Ad View
Conversion Add Billing Conversion Add Cart
Conversion Add To Wishlist Conversion App Opens
Conversion Complete Tutorial Conversion Invite
Conversion Level Completes Conversion List View
Conversion Login Conversion Page Views
Conversion Purchases Conversion Purchases Value
Conversion Rate Conversion Reserve
Conversion Save Conversion Searches
Conversion Share Conversion Sign Ups
Conversion Spend Credits Conversion Start Checkout
Conversion Start Trial Conversion Subscribe
Conversion View Content Currency
Custom Event 1 Custom Event 2
Custom Event 3 Custom Event 4
Custom Event 5 Daily Budget
Date Earned Impressions
End Time Frequency
Impressions Lifetime Spend Cap
Measurement Spec Native Leads
Organization ID Organization Name
Paid Impressions Paid Reach
Quartile 1 Quartile 2
Quartile 3 Saves
Screen Time Shares
Spend Start Time
Story Completes Story Opens
Swipe Up Android Installs Swipe Up Conversion Add Billing
Swipe Up Conversion Add Cart Swipe Up Conversion App Opens
Swipe Up Conversion Level Completes Swipe Up Conversion Page Views
Swipe Up Conversion Purchases Swipe Up Conversion Save
Swipe Up Conversion Searches Swipe Up Conversion Sign Ups
Swipe Up Conversion Start Checkout Swipe Up Conversion View Content
Swipe Up Rate Swipe Up Total Installs
Swipe Up iOS Installs Swipes
Use Rate Uses
Video Views View Android Installs
View Completion View Conversion Add Billing
View Conversion Add Cart View Conversion App Opens
View Conversion Level Completes View Conversion Page Views
View Conversion Purchases View Conversion Save
View Conversion Searches View Conversion Sign Ups
View Conversion Start Checkout View Conversion View Content
View Total Installs View iOS Installs

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Country
Creative ID Date
Impressions Installs
Level Completes Organization ID
Organization Name Page Views
Placement Purchases
Purchases Value Saves
Searches Shares
Sign Ups Spend
Start Checkout Story Completes
Story Opens Swipes
Video Views View Content

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Creative ID
DMA DMA ID
Date Impressions
Installs Level Completes
Organization ID Organization Name
Page Views Placement
Purchases Purchases Value
Saves Searches
Shares Sign Ups
Spend Start Checkout
Story Completes Story Opens
Swipes Video Views
View Content

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart Age Bucket
App Opens Attachment Completions
Attachment Video Views Attachment View Time
Campaign ID Campaign Name
Client CPM Client Spend
Completions Conversion Saves
Creative ID Date
Gender Impressions
Installs Level Completes
Organization ID Organization Name
Page Views Placement
Purchases Purchases Value
Saves Searches
Shares Sign Ups
Spend Start Checkout
Story Completes Story Opens
Swipes Video Views
View Content

Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Age Bucket
Campaign ID Campaign Name
Client CPM Client Spend
Creative ID Date
Earned Impressions Gender
Impressions Organization ID
Organization Name Paid Impressions
Paid Reach Placement
Saves Shares
Spend Swipes

Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Campaign ID
Campaign Name Client CPM
Client Spend Creative ID
Date Organization ID
Organization Name Placement

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Creative ID
Date Device Make
Impressions Installs
Level Completes Organization ID
Organization Name Page Views
Placement Purchases
Purchases Value Saves
Searches Shares
Sign Ups Spend
Start Checkout Story Completes
Story Opens Swipes
Video Views View Content

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Creative ID
Date Device OS
Impressions Installs
Level Completes Organization ID
Organization Name Page Views
Placement Purchases
Purchases Value Saves
Searches Shares
Sign Ups Spend
Start Checkout Story Completes
Story Opens Swipes
Video Views View Content

Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Campaign ID
Campaign Name Client CPM
Client Spend Creative ID
Date Organization ID
Organization Name Placement

Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Campaign ID
Campaign Name Client CPM
Client Spend Creative ID
Date Earned Impressions
Impressions Interest Category ID
Interest Category Name Organization ID
Organization Name Paid Impressions
Paid Reach Placement
Saves Shares
Spend Swipes

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Creative ID
Date Impressions
Installs Interest Category ID
Interest Category Name Level Completes
Organization ID Organization Name
Page Views Placement
Purchases Purchases Value
Saves Searches
Shares Sign Ups
Spend Start Checkout
Story Completes Story Opens
Swipes Video Views
View Content

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Ad Account ID Ad Account Name
Ad Name Ad Squad ID
Ad Squad Name Ad Squad Type
Ad Type Add Billing
Add To Cart App Opens
Attachment Completions Attachment Video Views
Attachment View Time Campaign ID
Campaign Name Client CPM
Client Spend Completions
Conversion Saves Creative ID
Date Impressions
Installs Level Completes
Organization ID Organization Name
Page Views Placement
Purchases Purchases Value
Region Saves
Searches Shares
Sign Ups Spend
Start Checkout Story Completes
Story Opens Swipes
Video Views View Content

25% Attachment Quartile 25% Quartile
50% Attachment Quartile 50% Quartile
75% Attachment Quartile 75% Quartile
Achievement Unlocked Achievement Unlocked Swipe Up
Achievement Unlocked View Ad Account Created At
Ad Account Currency Ad Account ID
Ad Account Lifetime Budget Ad Account Status
Ad Account Timezone Ad Account Type
Ad Account Updated At Ad Accounts
Ad Click Ad Click Swipe Up
Ad Click View Ad Created At
Ad ID Ad Name
Ad Position Avg. Screen Time Ad Position Frequency
Ad Position Impressions Ad Position Screen Time
Ad Position Swipe Up Percent Ad Review Rejection Reasons
Ad Review Status Ad Schedule
Ad Squad Auto Bid Ad Squad Bid Strategy
Ad Squad Created At Ad Squad Daily Budget
Ad Squad Delivery Type Ad Squad End Time
Ad Squad ID Ad Squad Lifetime Budget
Ad Squad Name Ad Squad Start Time
Ad Squad Status Ad Squad Target Bid
Ad Squad Type Ad Squad Updated At
Ad Status Ad Type
Ad Updated At Ad View
Ad View Swipe Up Ad View View
Add Billing Add Billing Swipe Up
Add Billing View Add Position Uniques
Add To Cart Add to Cart Swipe Up
Add to Cart View Add to Wishlist
Add to Wishlist Swipe Up Add to Wishlist View
Advertiser Advertiser Organization ID
Agency Client Details Agency Representing Client
Android Installs Android Installs Swipe Up
Android Installs View App Opens
App Opens Swipe Up App Opens View
Approximate Number of Users Attachment Avg View Time
Attachment Frequency Attachment Total View Time
Attachment Uniques Attachment Video Views
Attachment View Completions Audience Ad Account ID
Audience Segment Created At Audience Segment Description
Audience Segment ID Audience Segment Source Type
Audience Segment Status Audience Segment Updated At
Avg Screen Time Avg View Time
Billing Event Billing Type
CPM Campaign Created At
Campaign Daily Budget Campaign End Time
Campaign ID Campaign Lifetime Budget
Campaign Measurement Spec Campaign Name
Campaign Objective Campaign Start Time
Campaign Status Campaign Updated At
Client Based in Country Client Paying Invoices
Complete Tutorial Complete Tutorial Swipe Up
Complete Tutorial View Conversion Saves
Conversion Window Optimization Cost per Achievement Unlocked
Cost per Ad Click Cost per Ad View
Cost per Add Billing Cost per Add to Cart
Cost per Add to Wishlist Cost per App Opens
Cost per Attachment Video View Cost per Complete Tutorial
Cost per Invite Cost per Level Completes
Cost per List View Cost per Login
Cost per Page View Cost per Purchase
Cost per Rate Cost per Reserve
Cost per Save Cost per Search
Cost per Share Cost per Sign Up
Cost per Spend Credits Cost per Start Checkout
Cost per Start Trial Cost per Story Open
Cost per Subscribe Cost per Swipe Up
Cost per Total Installs Cost per Video View
Cost per View Content Creative Call To Action
Creative Created At Creative ID
Creative Name Creative Packaging Status
Creative Review Status Creative Shareable
Creative Type Creative Updated At
Custom Event 1 Custom Event 1 Swipe Up
Custom Event 1 View Custom Event 2
Custom Event 2 Swipe Up Custom Event 2 View
Custom Event 3 Custom Event 3 Swipe Up
Custom Event 3 View Custom Event 4
Custom Event 4 Swipe Up Custom Event 4 View
Custom Event 5 Custom Event 5 Swipe Up
Custom Event 5 View Date
Earned Impressions Frequency
Frequency Cap and Exclusion Funding Source IDs
Gender IOS Installs
IOS Installs Swipe Up IOS Installs View
Impression Goal Impressions
Install Rate Installs
Invite Invite Swipe Up
Invite View Level Completes
Level Completes Swipe Up Level Completes View
List View List View Swipe Up
List View View Login
Login Swipe Up Login View
Max Bid Measurement Providers
Minimum ROAS Optimization Goal